Professional Documents
Culture Documents
customers
2. value proposition
3. channels
4. customer relationships
5. revenues
l e d o M s s e Busin
8. partnerships
The
7. key activities
r e h t o m d n a r G
9. costi
y m o t d e n explai
6. key resources
info@hugowiz.it
Question
Can you tell the difference between a Business Plan and a Business Model?
8%
Question
Can you tell the difference between a Business Plan and a Business Model?
You will, in a short time. You will also be able to sketch a Business Model in few minutes. Follow the presentation!
12%
Definition
A Business Model shows how an organization: creates, delivers and captures value
16%
9 building blocks
1. customers
2. value
3. channels
4. relation
5. revenues
6. resources
7. activities
8. partners
9. costs
21%
What:
customers grouped by needs, relationship, interests, profit and distribution channels
1. customers
To do:
- describe customers - classify them - understand needs - for what they pay - profitability
25%
What:
something useful for the customers, that the organization can deliver
29%
What:
how the organization's value proposition reaches the customer
3. channels To do:
- classify the channels - buying life cycle - buying experience
32%
What:
how the organization earns and retains customers
37%
What:
revenues generated by different groups of customers; classified by value proposition type
5. revenues
To do:
- how do customers pay - for what do they pay - price definitions
42%
What:
what's needed to create the value that the organization offers to customers: machines, ideas, people, money ...
6. key resources
To do:
- resource list - relate to value proposition
46%
What:
what the organization must do to create value for the customers
50%
What:
who works with the organization for creating value for the customers: strategic allies, suppliers, cooperators
8. partnerships
To do:
- cost reductions - risk reductions - special suppliers - allies
54%
What:
money spent by the organization for key resources, key activities and partners
9. costs
To do:
- cost list - fixed costs - variable costs
58%
9
Business Model building blocks
1. 2. 3. 4. 5. 6. 7. 8. 9.
customers value proposition channels customer relationship revenues key resources key activities partnerships costs
62%
What:
a framework showing the building blocks' relationships
Who:
the Business Model Canvas was invented by Alexander Osterwalder and published in his book: Business Model Generation
66%
8. partners
2. value 3. channels
6. resources
9. costs
5. revenues
http://www.businessmodelgeneration.com
71%
4. relation 1. customers
2. value 3. channels
http://www.businessmodelgeneration.com
75%
8. partners
2. value
6. resources
http://www.businessmodelgeneration.com
79%
8. partners
1. customers
6. resources
Custome pay
rs
9. costs
earnings = revenues - costs
5. revenues
http://www.businessmodelgeneration.com
83%
8. partner
2. value 3. channels
6. resources
9. costs
earnings = revenues - costs
5. revenues
http://www.businessmodelgeneration.com
87%
Buy Alexander Osterwalder's book. Download a 70 page preview from the website:
businessmodelgeneration.com
91%
We are spreading the word about Business Model Innovation in Italy info@hugowiz.it
96%
A Business Plan tells how much stuff, how much time and how much money you need to put your Business Model into effect
100%