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1.

customers

2. value proposition

3. channels

4. customer relationships

5. revenues

l e d o M s s e Busin
8. partnerships

The

7. key activities

r e h t o m d n a r G
9. costi

y m o t d e n explai

6. key resources

Business Model Canvas

Anche in Italiano http://slidesha.re/eGZRLO

info@hugowiz.it

Question

Can you tell the difference between a Business Plan and a Business Model?

8%

Question

Can you tell the difference between a Business Plan and a Business Model?

You will, in a short time. You will also be able to sketch a Business Model in few minutes. Follow the presentation!

12%

Definition

Business Model Definition

A Business Model shows how an organization: creates, delivers and captures value

16%

9 building blocks

1. customers

2. value

3. channels

The 9 building blocks of a Business Model

4. relation

5. revenues

6. resources

7. activities

8. partners

9. costs

21%

9 building blocks > customers

What:
customers grouped by needs, relationship, interests, profit and distribution channels

1. customers

To do:
- describe customers - classify them - understand needs - for what they pay - profitability

25%

9 building blocks > value proposition

What:
something useful for the customers, that the organization can deliver

2. value proposition To do:


- describe the values - classifiy them - relate with customers

29%

9 building blocks > channels

What:
how the organization's value proposition reaches the customer

3. channels To do:
- classify the channels - buying life cycle - buying experience

32%

9 building blocks > customer relationships

What:
how the organization earns and retains customers

4. customer relationships To do:


- customer experience - organization's image - effectiveness

37%

9 building blocks > revenues

What:
revenues generated by different groups of customers; classified by value proposition type

5. revenues

To do:
- how do customers pay - for what do they pay - price definitions

42%

9 building blocks > key resources

What:
what's needed to create the value that the organization offers to customers: machines, ideas, people, money ...

6. key resources

To do:
- resource list - relate to value proposition

46%

9 building blocks > key activities

What:
what the organization must do to create value for the customers

7. key activities To do:


- activity list - relate with value proposition

50%

9 building blocks > partnerships

What:
who works with the organization for creating value for the customers: strategic allies, suppliers, cooperators

8. partnerships

To do:
- cost reductions - risk reductions - special suppliers - allies

54%

9 building blocks > costs

What:
money spent by the organization for key resources, key activities and partners

9. costs

To do:
- cost list - fixed costs - variable costs

58%

9 building blocks > summary

9
Business Model building blocks

1. 2. 3. 4. 5. 6. 7. 8. 9.

customers value proposition channels customer relationship revenues key resources key activities partnerships costs

62%

Business Model Canvas > intro

What:
a framework showing the building blocks' relationships

Let's organize the 9 building blocks: the Business Model Canvas

Who:
the Business Model Canvas was invented by Alexander Osterwalder and published in his book: Business Model Generation

66%

Business Model Canvas

Business Model Canvas


7. activities 4. relation 1. customers

8. partners

2. value 3. channels

6. resources

9. costs

5. revenues

http://www.businessmodelgeneration.com

71%

Business Model Canvas > value and customers

Business Model Canvas


r tome s u c on value municati com

4. relation 1. customers

2. value 3. channels

s ache e r e rs alu the v e custome nels th h chan g throu

http://www.businessmodelgeneration.com

75%

Business Model Canvas > value

Business Model Canvas


7. activities

8. partners

2. value

6. resources

tribute n o c e s o h T alue creating v

http://www.businessmodelgeneration.com

79%

Business Model Canvas > costs and revenues

Business Model Canvas


7. activities
Creating value costs money

8. partners

1. customers

6. resources

Earnings should be n greater tha zero

Custome pay

rs

9. costs
earnings = revenues - costs

5. revenues

http://www.businessmodelgeneration.com

83%

Business Model Canvas > relationships

Business Model Canvas


7. activities 4. relation 1. customers

8. partner

2. value 3. channels

6. resources

9. costs
earnings = revenues - costs

5. revenues

http://www.businessmodelgeneration.com

87%

Business Model > book

And now? To infinity and beyond!

der rwal Oste ss ion der i n m a r x e e : Al d with p ight use opyr

Buy Alexander Osterwalder's book. Download a 70 page preview from the website:
businessmodelgeneration.com

91%

Business Model > innovation in Italy

So what? Innovate YOUR Business Model and beat the competition!

We are spreading the word about Business Model Innovation in Italy info@hugowiz.it

96%

Business Model vs. Business Plan

Ah, I was forgetting: Business Model and Business Plan difference

A Business Plan tells how much stuff, how much time and how much money you need to put your Business Model into effect

100%

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