ASSINMENT NO.

5 WORKSHOP ON CREATIVITY & INNOVATION

MUNISH KUMAR

PRODUCT FAILURE 1 APPLE- MOTOROLA ROKR : this phone is launches by the

apple and Motorola and this one is the biggest failure of apple in their history. If your friend showed you a phone that looked like a late nineties Nokia but played songs from their iTunes library, would you accuse them of the worlds most useless hack? Actually, they might ust ha!e held onto their Motorola "#$" a little too long. The "#$", a Motorola series of phones that could play music purchased from iTunes, came out in %&&'. (ith a capacity of ust )&& songs and a super slow transfer time, the "#$"s party ended *uickly. +hould we also mention that since the ,oogle-Motorola deal, fre*uent patent ad!ersaries ,oogle and Apple both own "#$".related patents.

HOW IT WOULD BE SUCCESSFUL ? As you know that this product is

made by the Motorola and application run in this phone is itunes. /ut according to me this phone will ha!e to be made by the apple. /ecause you know that the designs of apple phone is uni*ue to others. #r they can pro!ide designs to the Motorola. And the another problem in this phone is the internal memory the internal memory is only )' mb and this is !ery small so they ha!e to increase the memory. #r pro!ide some ,0"+ a good camera in this phone than this phone will be successful.

2 LEVIS TYPE1 JEAN: 1e!is type) was a style introduced by

denim market leader 1e!i +trauss 2 co. and failed to influence buyers to buy this product. It is said that a product should identify its target market when launching. 1e!is type) was launched with e!aluating its target audience and thus, failed.

1e!i3s Type ) 4eans failed to succeed, despite huge marketing in!estments made in the %&&&3s. The company had planned an elaborate interacti!e promotional campaign called 1e!i3s Type ) 4eans ,old "ush in con unction with the denim brands +uper /owl commercial. The campaign focused on a 5)'&,&&& pair of diamond.encrusted pair of eans that consumers had to find to win. To do this, they had to !isit the 1e!is site, where they had to play !irtual games in return for clues to the pu66le. The promotion clima7ed with a final clue broadcast during the +uper /owl. To dri!e up the reach and impact of this final ad, %8&,&&& te7t messages were targeted to )9.%' year olds on the day of the game, urging them to !iew the commercial and !isit the web site. The campaign in itself gathered a positi!e response. :owe!er, the eans featured o!er.si6ed ri!ets and buttons, bold stitching, and an accentuated red tab, a look that ne!er caught on. Add inconsistencies in *uality and retailers3 price gouging, and it made a perfect recipe for failure.

HOW IT WILL SUCEED? As you know that the le!is ean are !ery much famous for the customers abour their designs but in this ean the design are !ery poor. It is not matching with the customer taste. +o according to me they ha!e to change their design make the ean !ery much attracti!e. An they ha!e to do proper market research about the product. +o if they do this type of thing it might look better and cutomer will like this product.

SONY !V"##$

/ack in %&&), +ony released an internet appliance e;Illa. <nfortunately for the electronics giant, this was around the s. (hat were internet appliances? They were gadgets whose sole purpose was to pro!ide access to the internet. (ith one core functionality, they were meant to be cheaper and easier to use than a personal computer. That didnt last. As computers became cheaper to manufacture, and more user.friendly, the need for internet appliances became totally obsolete. (hy pay 5=>> for +onys substandard e;illa, when you can get a fully.e*uipped desktop computer for around the same price? Two months after its release, the product was pulled. /ut you!e got to hand it to +ony for appreciating the e7tent of its failure. The company offered customers a full refund, including the 5%).>> theyd been paying for monthly internet access.
HOW TO SUCEED?

There was no hard disk, but the system could read and write to +ony3s Memory +tick cards. The included keyboard and mouse were connected by two 0+-% ports, and additional de!ices could be connected with two <+/ ports. A '9$ ;.>& modem was built into the case, which also housed an unused ?thernet port.

The display was a portrait.style )' inch @8A cmB +ony Trinitron, with A&&C)&%= pi7el resolution. The system used the betA ).& operating system from /e Inc., and supported 4a!a applications, Macromedia Dlash animations, and some Microsoft #ffice file formats. Also included was "eal0layer. #ne of the ma or drawbacks of the e;illa was the inability to sa!e pictures and media from internet sites. The product should ha!e all thest features to become a successful in the market.

% APPLE MAPS: As the i0hone maker decided to part ways with

ri!al ,oogle and its Maps ser!ice, the Eupertino.based company rolled out the i#+ 9 pa!ing the way for its own !ersion of a map app F the Apple Maps. 1ittle did Apple know its own brew of the maps system could in!oke strong criticism from users across the globe. #bscured cloud co!er, incorrect search information @confusing ,reenland with the Indian #ceanB, black and white images marred what might ha!e been a fresh take on Maps.
REASONS OR DISADVANTA&ES IN PRODUCT Tolkien.es*ue mountain ranges "ubbish bridges Missing lakes HOW TO SUCCEED? T'! $((#! )$(* '$+! ,!!- "-+!-.!/ .0 (10+"/! $ 20)(!."."0- .0 .'! 3003#! )$(* ,4. .'!5 $1! ,"3 6$"#41! $,04. .'! (10,#!) 7! $1! /"*24**!/. S0 6"1*.#5 .'!5 '$+! .0 ")(10+! .'!"1 ,$*"2 64-2."0- * "- .'! )$(* $-/ .'$*.$1.!/ "--0+$."0- #"8! .'!5 '$+! ,!!- /0-! "- .'"* $2."+".5 / +"!7 ".* 300/ "--0+$."0- ,4. .'!5 '$+! .0 /0 7018 '$1/ 0- .'"* 601 )$8! ". 1!$#"*."2 "-$.41!. A-/ 504 8-07 .'$. .'!5 $1! (10+"/"-3 *0)! )"*#!$/"-3 "-601)$."0- .0 .'! (4,#"2 *0 "- .'"* 2$*! .'!5 /!6"-".!#5 ,!!- 1!9!2.!/ "- .'"* 2$*! .'$5 '$+! .0 $3$"- /0 $## .5(! 06 1!*!$12'.

5 NOKIA LUMIA :;;: Nokia showcased the 1umia >&& at the E?+
back in 4anuary. (hat might ha!e been a change in thought about (indows phones couldnt gel well in a market rife with i#+ and Android users. 1umia >&& came out at ust <+G )&& with a two.year contract with AT2T. The carrier slashed prices to <+G '& when it couldnt find many customers. Much to its dismay, the 1umia >&& failed to garner admirers. The main problems concerning the smartphone were its weak screen resolution, as the competition pro!ided better, and the lack of applications pro!ided on the (indows #+ platform. Nokia, once a dominating player in the mobile phones market, has witnessed a steady decline in sales o!er these years. #wing to companies like Apple and +amsung who ha!e amassed a greater chunk of the market share, the Dinnish company has had a lot to struggle with.

HOW TO SUCEED?
As you know that the nokia brand is the world famous brand. /ut recently they has been faced problem in their product inno!ation. They are not doing any type of inno!ation. 1ike the apple and +amsung doing day by day In this phone basic problem will be the it is same like any handset of the lumia series whether '&) at the price of )&&&& or >&& price of %'&&& so this is the basic problem in this phone. According to me they ha!e to do some additional features in this phone like 8d !iew of photo and any other inno!ation or they ha!e to put the price low that the customer can di!erted toward this phone but in this case the customer are di!erted towards +amsung or apple.

REFRENCES
https://www.facebook.com/permalink.php?id=2017313998 177 !stor"#fbid=$01%87$19901%12 https://www.&oo&le.co.in/search? '=le(is)t"pe)1)*eans)fail)reasons!biw=12$1!bih= %%!tbm=isch!tbo=+!so+rce=+ni(!sa=, !ei=f-./0+.m12m3r3f '$43!(ed=0..o3s43 http://5eenews.india.com/b+siness/slideshow/failed6prod+cts62012#87.html/2