Andrew McCauley: Hello, everybody. This is Andrew McCauley. Welcome to Podcast No. 23 in our series o !

odcasts about all thin"s online mar#etin". $ couldn%t do this without the lovely Heather Porter. Hi, Heather& Heather Porter: Hello, Andrew& Hello, "uys. And, yes, Andrew is correct. 'ou are (oinin" us ri"ht now or our really cool series called Cool Stats for Cool People and we are basically "oin" throu"h all the di erent numbers and analytics and thin"s that you must #now in your business i you are to im!rove what you are doin" online. Andrew McCauley: 'es and in this series we are runnin" throu"h a ran"e o certain numbers, as you said, that are very vital to business and i you are not usin" them or loo#in" at them or #ee!in" an eye on them, you could be leavin" a lot o money, a lot o tra ic and a lot o !otential customers on the table and a lot o this stu sounds scary, a lot o it can be !retty basic but (ust the nature o it that !eo!le shy away rom it because either they don%t #now what it is or they (ust eel that it%s way over their head and they don%t want to "et involved with it. )o, what we want to do is (ust clean that u!, sim!li y it or you so that you can at least understand what it is that you need to loo# at or at worst "et somebody else to loo# at it or you but at least you #now what to as# them. Heather Porter: And what%s cool about this is that Andrew and $ are both entre!reneurial, we are very creative. )o, we are e*!lainin" this in a way where we would want to hear it, $ su!!ose, because the whole thou"ht o numbers and crunchin" numbers is not always the most un thin" to do. +e ore we "et started, Andrew, $ love this little moment where we "et to ind out what each other learned or the wee# because this is #ind o li#e that wow moment when we thin# ,Wow& This is really cool that we are in business to"ether and you actually #now a lot.)o, Andrew, what have you learned. Andrew McCauley: We have been in business or three years and actually you thin# that $ learned a lot. That%s "ood, $ am e*cited. $ "uess the other thin" is that we tal# to each other every sin"le day about stu and we tal# about wor# and that sort o stu and sometimes we don%t "et a chance to (ust say ,Hey, what ha!!ened, what did you learn in those hours that $ haven%t s!o#en to you or.)o, yeah, this is a "ood s!ot to share that sort o stu . )o, this wee# $ will tell you what $ have been learnin" all about, not so much learnin" about but reiteratin" it and that%s a lot about webinars and es!ecially recorded webinars that will !lay on"oin" on a re"ular basis. )o, you and $ have done some webinars and i !eo!le want to ind out about our webinars, we have done a series on automatin" your business. Actually, what%s the address. $t%s www.Auto!ilot'our+usiness.com/Webinars. )o, you want to "o and chec# those out but what we are doin" is we are !uttin" a series o webinars to"ether we have. We have recorded them, they have been live but we are also !uttin" them in the 0ver"reen )ystem which is a system that we recommend that you can use to re!lay your webinars over and over and over a"ain so that you can build your list and you can even sell thin"s rom these recorded webinars. $t%s a "reat !ower ul thin" that you can use 21 hours a day 2 days a wee#. )o, i !eo!le are loo#in" or in ormation, they ind our webinars throu"h whatever means that we attract them by, $ am be""in" come and listen to our in ormation. )o, it%s available 21*2 or !eo!le. My learnin" this wee# is (ust about how to !ut all that to"ether and all the unctionality that%s available. $t%s (ust so !ower ul these days. )o many cool thin"s you can do with these webinars. 'ou can stic# them in your 3aceboo# !a"e so you can direct tra ic to your 3aceboo# !a"es. 'ou can !ut them on your website. 'ou can have them hosted by somebody else. )o many cool thin"s and it%s been e*citin" and that%s what $ have been learnin" about this wee#. How about you. What have you been doin". What have you been u! to. Heather Porter: $ (ust had a ull meetin" day with a client and it actually (ust brou"ht home, $ "uess, the undamentals o business and the reason why $ am sayin" that is because these "uys have been in business or a really lon" time. )o,
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no matter i you are a baby business or you have been in business or a lon" time, these thin"s still a!!ly and they are still !ayin" or a lot o !eo!le and what we tal#ed about is or"ani9ation, basically or" charts : who does what, who re!orts to whom : because what ha!!ens in business is !eo!le tend to "et really e*cited and we all are tryin" to ste! on to! o each other and all do that and all do that and (ust "et movin" but o ten times it moves you bac#wards as a business. )o, (ust #ee! in your mind, $ "uess, a"ain when you are in business, when you are "rowin", you have "ot to ta#e the e*tra little time to sit bac# and say who is res!onsible or what and how are they "oin" to chec# in or re!ort to the rest o the !eo!le in the team. Andrew McCauley: $t all boils down to systems and that sort o thin" and i you can !ut those systems to"ether then $ thin# that%s hal the battle really. Heather Porter: 'eah and seein" them doin" that and havin" that meetin" with us and how we are "oin" to slot in and wor# with them, it%s e*citin" because everyone #nows what everyone does and you can move ;uic#er to what you "uys want to accom!lish. Andrew McCauley: 'eah, yeah, awesome& )o, today we are "oin" to tal# about : chan"in" trac# : we are "oin" to tal# about increasin" your website conversion rate and, as you said, this could be a little bit o a dry sub(ect or a lot o !eo!le. $ sat throu"h a 36day 7oo"le Analytics course last year and $ tell you it%s rivetin", absolutely rivetin". Heather Porter: 'eah, comin" rom our bac#"round o wor#in" with very e*citin" s!ea#ers as well, $ am sure you are (ust very e*cited to be there. Andrew McCauley: Actually it was ascinatin" because it is (ust ama9in" what could be done throu"h 7oo"le Analytics and measurin" stu . The !resentation itsel may have lac#ed e*citement but $ tell you the content is !retty "ood. )o, today we are "oin" to tal# about how to increase the website conversion rates and we will do it so it%s not so techie but (ust understand what they are and (ust some o the thin"s that you can do. A lot o these sort o stu , it may sound the same as some o our other !odcasts but understand that there are very bi" di erences in each one o these that we are tal#in" about. )o, let%s tal# about that. What is a conversion rate. 4et%s start o with what it is irst be ore we "et into anythin" else. Heather Porter: $ (ust li#e this de inition ri"ht here : ,A conversion is an action that you want your visitor to ta#e.- )o, i you want them to come to your website and buy somethin", then they have converted i they buy. $ you want somebody to come to your website to (ust o!t in into your orm or your lead "eneration orm, then they would have converted i they actually si"ned u! into that orm. Andrew McCauley: 7reat, it%s very succinct, it%s very succinct. $t%s (ust some sort o action that !eo!le need to ta#e and that%s what it is< it%s how do you "et them to ta#e that action, alri"ht. )o, let%s have a loo# at what are some o those thin"s. 4et%s #ic# it o . 7ive us the irst thin". Heather Porter: 8#ay. )o, online, the most im!ortant thin" is you have "ot to have a clear sim!le !lan o action or where you are ta#in" !eo!le. )o, sim!li y, sim!li y, sim!li y. $ !eo!le don%t #now strai"ht away within a millisecond o visitin" your site what they are meant to do on your site, they are "oin" to leave because they are con used. )o, ;uestion no. = $ su!!ose to im!rove your conversion is ,What do $ want !eo!le to do on my website. and then actually more s!eci ically on each and every !a"e o my website. $s it to buy somethin", is it to call me or is it to ill in a orm.Andrew McCauley: 'eah, a con used mind never buys. That%s what they say. A con used mind never buys and i you are con usin" them, then they would (ust leave. 8#ay, cool. That%s the irst thin".
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Heather Porter: )o, a cou!le o thin"s on that $ su!!ose how you sim!li y. 8#ay, the irst one is a very sim!le navi"ation and navi"ation is the menu that%s at the to! o your site. $ have been to sites and $ #now, Andrew, you have as well where there will be 3> di erent o!tions crammed u! into that nav bar u! at the to! where you have not only ?About @s% but you have => di erent dro!6downs under that. 'ou mi"ht have !roducts and then you have another => di erent dro!6 downs. $ you "o to that, you are thin#in" ,8h my "osh& $ don%t even #now what this !erson does.- )o, sim!li y, sim!li y, sim!li y. 4ess is more on your website because you (ust want them to ta#e action with you initially. Aemember, when they come to your site, chances o comin" bac# is very slim. )o, the other thin" that you have to o er, you can communicate with them later down the trac# once they actually si"n u! or your e6mail list. Bon%t it all u! ront, that%s or sure. Andrew McCauley: Aeally, yeah, de initely. Heather Porter: Action lan"ua"e : sim!li y. We tal#ed a lot be ore about buttons and color o buttons and lan"ua"e that you are su!!osed to use but tell !eo!le what you want them to do : ,7et my ree e6boo#-, ,7et access now-, ,)i"n u! today-. @se lan"ua"e that%s sim!le : ,Bownload your ree trial- and thin"s li#e that. What else. Andrew McCauley: What about navi"ation. 'ou s!o#e about havin" all those other o!tions but what about when they "et into the sho!!in" cart itsel . $ you loo# at !laces li#e Ama9on, you have all these wonder ul buttons and thin"s you can clic# on while you are sur in" throu"h Ama9on but when you "et to their sho!!in" cart, they ta#e all o that away< it%s !retty much a sim!le ,Hey, you only need to do one thin" and that%s to buy the !roduct. We don%t want to con use you anymore.- )o, eliminate those e*tra bits and !ieces o rubbish that%s in there. Heather Porter: 'es, i you have a sho!!in" cart environment, then ma#e sure that that chec#6out button and the ?add to cart% button is very, very, very clear and not "ettin" mi*ed in with ads and other thin"s that%s in there. )o, always ma#e sure that !eo!le can clic# or visibly see what you want them to clic#< shouldn%t be mi*ed u!. Andrew McCauley: What about the number o ields that !eo!le as# or. $ $ am buyin" an e6boo# and someone as#s me everythin" includin" my social number and all that sort o stu , there is not a chance in hec# that $ will ever buy it but there are still !eo!le out there who are as#in" the world or somethin" that%s (ust not needed, ri"ht. Heather Porter: 4ess is more in your orms always, always, always and rule o thumb is when somebody comes to your site or the very irst time and is o!tin" in, the most amount you should "et is the irst name and the e6mail address. )ome !eo!le (ust collect e6mail addresses nowadays which is "reat too. Aeason why is because they don%t #now you yet, they don%t trust you, they don%t #now what you are "oin" to do with your contact details that you !rovide. )o, the idea is that you build a relationshi! with them and then when they buy and do the ne*t ste!s with you in your business, that%s where you collect more data such as the shi!!in" address and all that. 4ess is more. The other thin" too is (ust where your critical in ormation is. $ somebody is to buy somethin" rom you, ma#e sure that no matter where they "o in that (ourney that you have su!!ort tabs, contact, !hone number, everythin" that you can !ut to ma#e them eel com ortable about what they are doin". $ they are o!tin" in, ma#e sure that you mention ,We don%t s!am you. We !rotect your e6mail address.- )o, thin# in terms o critical in ormation that will hel! the !erson to ta#e the ne*t ste! with you. Ma#e sure that%s very cleanly !resented in that area. Andrew McCauley: Ai"ht. 'eah, "ood one, "ood one.

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Heather Porter: )o, that%s that one. What else. This is what we always tal# about. $ "uess the ne*t one is trust : where can you build trust and credibility on your website : because a"ain when they are comin", they are in that irst second, they need to trust or at least start to trust who you are. 3or me, loo#, $ love third6 !arty in ormation. )o, $ li#e testimonials, endorsements, andC Andrew McCauley: Testimonials rom who. e*am!le. 7ive me a third6!arty testimonial

Heather Porter: )o, any !erson that you have done business with. $t would be a beauti ul little sentence about your business that they can claim. )o, or e*am!le, ,Auto!ilot 'our +usiness has increased my client base by =>>> in one month.That would be a !er ect testimonial. )trai"ht away as well on their home!a"e or wherever the !erson is comin" to your site. 4ess is more a"ain with testimonials. 'ou want to cut the most im!ortant one sentence strai"ht out o that testimonial. 'ou could have more later on other !a"es but less is more with that too. 7et to the !oint, $ "uess, is what $ am sayin". Andrew McCauley: )o, !eo!le would rather trust a stran"er "ivin" a testimonial about your !roduct rather than you on your own website tellin" you how "ood your !roduct is, ri"ht. Heather Porter: Absolutely, yeah, because when you are tal#in" all about you, you, you on your website, they are thin#in" ,What about me. What about the !eo!le you wor#ed with. What do they thin#.Andrew McCauley: 'eah, really, o#ay. Heather Porter: )o, that%s im!ortant. Another thin" about buildin" trust too whenever you can is sli!!in" in statistics to bac# u! what you are tryin" to sell or what you are tryin" to !romote because they are numbers, !eo!le see statistics and they thin# there is research there and o ten times i you can di" dee! enou"h to see that statistic is real and $ am not sayin" lie about it but it%s easy to "et statistics< (ust 7oo"le them and do a little bit o research online. Andrew McCauley: 'eah, yeah, ri"ht. 8#ay. Heather Porter: Here is an e*am!le o that actually. There is a client website that we do and they are tryin" to sell some investment !ac#a"es and !ut a statistic in one o them that said ,D2E o Australians are not "oin" to have enou"h money to retire on- and that%s the truth, that%s the "overnment statistics. )o, i you see that, you are li#e ,Wow& That%s ri"htenin"- and then o course it draws the eye and you want to learn more about what this com!any is all about. Andrew McCauley: 'eah, ri"ht. Heather Porter: )o, they wor# well. Andrew McCauley: What about other in ormation that can hel! !eo!le build that trust li#e you see websites out there that are P8 +o* or somewhere in Fenya and you thin# ,Not a chance in hec# that $ am !uttin" my credit card on that website.Heather Porter: )o, what sort o thin"s can you !ut on your website that will hel! !eo!le say ,'ou #now what, they seem li#e a le"itimate business and $ am ha!!y to "o and !urchase a !roduct or a service rom them.- 'our address, your !hone number. $ you are a service6based business, the best thin" you can do is have your !hone number ri"ht at the to! o every sin"le !a"e u! in your header o your website. )o, you are invitin" them to contact you. 'ou are showin" them that you are a real business. Hours o o!eration, !hotos o your o ice as well wor# really well, !hotos o your team because suddenly they are seein" that you are, a"ain, real, you have an o ice, you have a team around you. )o, !hotos, !hotos, !hotos really wor# well or that sort o stu .
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Andrew McCauley: 8#ay. What about customer reviews. Are they the same as testimonials. Heather Porter: 'eah, yeah, $ clum! them all to"ether : customer reviews, case studies, and testimonials. )o, a review would be o your !roduct or your service that you could stic#C A"ain, we are tal#in" about where you !ut your in ormation. )o, the less is more on the home !a"e but as !eo!le are "oin" throu"h the buyin" (ourney with youC $ will "ive you a really "ood e*am!le o somethin" that a"ain we did or another client and there is this whole elaborate system that was built to sell online !ro"rams. )o, how it wor#s is that you "o to the irst !a"e and then there are testimonials that are more va"ue, $ "uess, or more o!en about the actual courses that they are buyin". Then you choose your course o!tion at that !oint. 'ou clic# into the button and it ta#es you to the ne*t !a"e. Now, on that ne*t !a"e there are very s!eci ic testimonials (ust about that !roduct and the dee!er you "o into the buyin" !rocess, each !a"e has more relevant testimonials. How cools is that because you are constantly every clic# alon" the way you are seein" more and more social !roo about where you are "oin" in that (ourney. Andrew McCauley: That%s "reat. 'eah, that%s really cool, really cool. What about thoseC you can "et them anywhere but those third6!arty "uarantee stic#ers, li#e a "uarantee or your security seal. Bo you thin# they are valid. Heather Porter: 'eah, loo#, $ do and $ #now because we have tested actually with o!t6in orms or lead "eneration where we have actually !ut u! one o those little decals or little icons that said ,7et it ree- or ,7et it today- and that actually increased !eo!le%s o!tin" in, (ust that little stic#er but also in buyin" !rocesses, a ew decals that you can add in to that is li#e, what you said, you have a "uarantee. )o, ,3>6Bay Money +ac# 7uarantee-. Also another one is ,)ecure Transaction-. )o, i !eo!le are chec#in" out, they want to #now that their credit card is trusted. )o, i you have a !ayment "ateway or PayPal or whatever, they o ten can "ive you these "ra!hics that say ,))4 )ecurity )eal- or ,Trusted 06certi ied Privacy-, somethin" or other. 'ou "et all these little thin"s that you !ut u! as !art o the !ayment !rocess and do it. Be initely it wor#s. Andrew McCauley: 'eah. $ am not sure i it%s related to e*actly what you were (ust sayin" but $ was readin" somewhere where a com!any was shi!!in" some !hysical !roducts and they were "ettin" an o#ay res!onse but as soon as they !ut on lo"os o the shi!!in" com!anies li#e 3ed0* and @P), all o a sudden !eo!le would say ,Wow& $ those com!anies are shi!!in" it, then it must be a trustworthy !roduct.- )o, they were addin" third6!arty lo"os to say ,We use @P) or 3ed0* shi!!in"- and they instantly had a raise in the amount o !eo!le that were buyin" their !roducts. Heather Porter: $ am "lad you brou"ht that u! actually because that%s the whole third !artyC We tal#ed about testimonials but the !ower o an ima"e, an icon or a lo"o is hu"e and $ #now that a lot o sites you have seen online are ,As )een $n- or ,As 3eatured $n- ri"ht u! at the to! and they will do their lo"os o CNN and A+C or wherever and o ten times you can do that i you have advertised in those areas as well. Andrew McCauley: 'es, yes. $ discovered that a while a"o and $ said, $ as#ed some o this !ersons and $ said ,When were you on CNN.- and they said ,Well, $ !ut an ad onC- They !ut an ad somewhere, it was a banner ad or somethin" on a site that CNN had and $ said ,Well, $ was eatured on CNN- and $ am li#e ,Wow& That%s ascinatin" that !eo!le are doin" that.- )o, it%s le"al, it%s not ille"al. $s it ethical. Well, $ "uess it is, ri"ht. We have banners on our sites and we have de initely been on !laces that we have actually advertised. )o, or me, !ersonally $ would rather have a lo"o o a com!any that $ have !hysically been on and you can "o bac# and chec# the records rather than doin" it that "ray hat sort o area.

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Heather Porter: Here is a cool thin" on that actually too. $ you are a service6 based business or even !roducts, thin# about what your clients, the success your clients have "otten and what $ mean by that is there is a site we did or a s!ea#ers% association and the s!ea#ers that are members in this site, a lot o them have actually been on 8!rah, they have been on very im!ressive news stations across America. )o, what we have done or them is we have said ,8ur clients have been eatured onC- )o, we have all these lo"os there and 8!rah. Now, we are not sayin" that this com!any actually did that or !rovided that o!!ortunity but we are (ust sayin" these are the ty!es o !eo!le that are our clients. A"ain, thin# creatively about how you can use these lo"os li#e Andrew said with your @P), the bi""er shi!!in" com!anies. Put that in there. Put you are doin" secure transactions. Put little loc# icons that you are loc#in" down the data so it%s not "oin" to be distributed anywhere. What can you do to ma#e your site more trustworthy to !eo!le. Andrew McCauley: Cool, awesome. Alri"ht. Well, $ thin# we covered that !retty well. That%s a !retty bi" to!ic. As you would remember, we were tal#in" about conversion. We want !eo!le to ta#e that ne*t ste!, whatever it is that you are doin" so all o these can add u!. Now, don%t ill your site ull o all these icons everywhere that !eo!le don%t even #now what the hec# it is that you are sellin". Heather Porter: 7o bac# to no. = : sim!li y, ri"ht. Andrew McCauley: 'es, yes, yes. Alri"ht, so what else can we do. What else is the ne*t ste! in this !rocess. Heather Porter: Another most im!ortant thin" $ su!!ose is theC 4et%s tal# a little bit dee!er about the numbers. )o, we have "iven some techni;ues here but how do you actually #now what your conversion rate is. )o, basically loo#in" at your o!t6in orms. )o, i you are doin" your conversion that you are testin" or your lead "eneration, a"ain what you are loo#in" at is how many visitors are comin" to your site and you can "et that in your 7oo"le analytics and then how many !eo!le are actually illin" out that orm and you can "et that in ormation rom wherever you "et your orm i it%s MailChim! or Aweber or 8 ice Auto!ilot. )o, you can "et those statistics in there and you match the numbers within that 216hour time !eriod : ,Alri"ht, $ had a hundred visitors and $ have had two o!t6in.- There you "o. That%s my statistic. )o, when you start to !lay around with ma#in" chan"es on your website, you are constantly "oin" to need to "o in and have a loo# at ,Has this im!roved.- loo#in" at my visitors and then loo#in" at my !ercenta"e o !eo!le o!tin" in. Andrew McCauley: 'eah, yeah, yeah, really. Heather Porter: And that%s where you start to loo# it u!. Then you "o a little dee!er, $ su!!ose, and $ am not "oin" to !robably tal# too much about this because this could be a whole other e!isode. Andrew McCauley: $ would (ust say don%t you "et too technical. Heather Porter: $ mean, let%s ace it. How do you ultimately #now anythin" unless you test it, ri"ht. )o, you "ot to test it and it%s or testin" a"ain less is more. )o, you chan"e one thin" at a time. Put lo"os on your site irst< see how that "oes. Has it im!roved. 7reat. Move on to the ne*t thin". Now, let%s try !uttin" a sim!ler navi"ation menu at that to!. Has that hel!ed. 7reat. Then move on to the ne*t thin". Andrew McCauley: 'eah be ore you "o urther, one thin" $ want to clari y is that testin" one thin" at a time doesn%t mean testin" one website at a time. $t means one as!ect o your !a"e. $t%s li#e ,)hould $ add the "uarantee lo"o there or not.4eave the rest o the !a"e in !lace and then maybe ta#e that o and then "o ,Well, maybe $ should add the shi!!in" icons there.- )o, you do one thin" at a time because otherwise i you do too many variables at ones, you are (ust not
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"oin" to #now which bit did what and how it wor#ed. )o, $ thin# that%s very #ey and we won%t "et into s!lit testin" in this one but (ust #now that what "ets measured "ets done. Heather Porter: 'es, that%s ri"ht. Andrew McCauley: And i you don%t #now what "ets measured, then you don%t #now what can be done about that sort o stu . Heather Porter: )o, a "ood !lace to start ri"ht now would be to "o into your analytics and i you don%t have 7oo"le Analytics, "et them on your website and actually "et com ortable trac#in" how many visitors are comin" to your website every day and also (ust !ic# one thin" you want to test your conversion with, (ust one to "et started so you can "et com ortable with this and $ recommend the o!t6 in because it%s the easiest to test. )o, (ust ind out how many !eo!le are o!tin" in to your website every day and start to "et accustomed to loo#in" at those numbers. Then write a little bit o a !lan o the thin"s that you can do best to your site to im!rove it. Write that !lan and then (ust action or chan"e one little thin" every wee# rom there. Andrew McCauley: $ am "oin" to "ive listeners a little bit o advice. $t sounds easy. Gust "o and add it to your 7oo"le Analytics. $t wor#ed or us because we do it but here is the ti!. 7o to www. iverr.com and loo# or somebody who can do these or H dollars. They will set it u! or you. We have done it be ore with a cou!le o sites. A cou!le o ;uic# testin" sites we wanted to "et done and we "ot these "uys on www.3iverr.com to (ust initiate the initial setu! o our 7oo"le Analytics. We do it all ourselves now but bac# then we were (ust testin" to see as a service what they would do. )o, "o and ind !eo!le on www.3iverr.com to do it. $ you don%t #now how to do it, all you need to do is "ive them access to your site. They will let you #now what they need and they will "et it set u! or you. )o, there are !eo!le out there that do it or H dollars. $ you don%t want to "et cau"ht u! with all the technical side, H dollars will "et you out o that !roblem. Heather Porter: And then be ore you ever even "o into 7oo"le Analytics or the irst time, "o to 'ouTube and ty!e in ,how to use 7oo"le Analytics-. )eriously, you are "oin" to "et some o the best in ormation so then you don%t "o in all con used and don%t #now where to loo# or. Andrew McCauley: own channel. 7oo"le Analytics actually has a channel. They have their

Heather Porter: They do, you are ri"ht. Andrew McCauley: And it%s ull o awesome in ormation and the "ood thin" about it is that it%s u!dated because Analytics has chan"ed li#e a lot o other !lat orms. There are some "ood thin"s and some chan"es. $ don%t want you to "o and watch the wron" video that%s out o date. )o, actually loo# at the 7oo"le Analytics channel irst. They are !retty clear and concise and they are u! to date. Heather Porter: 'eah. )o, there you "o, you "uys. $ mean, you "et somebody to do it or you, "o learn a little bit about it because a"ain as a business owner you need to #now these numbers, it%s im!ortant and you are o ten runnin" and actually startin" to be able to test and see what%s "oin" on in your site and !aired with usin" some o these techni;ues and (ust slowly im!lementin" them in the uture. And, by the way, what Andrew (ust said as well, 3iverr or you can "o to oBes# or one o those. 7et your list to"ether and then "ive it to somebody and say ,This is what $ want done on my site. )o, Wee# =, do this. Wee# 2, do this.- Gust "ive them a !lan and then they can u!date it or you. Andrew McCauley: Be initely, awesome& Now, is there anythin" else that we want to tal# about be ore we wra! u! this call because $ don%t want to "et too dee!

4isten here5 htt!5//auto!ilotyourbusiness.com/!odcasts/increase6conversion6rate6on6your6website/ 7et a co!y o our 8nline )urvival 7uide here5 htt!5//ayb"uide.com www.autopilotyourbusiness .com

and scare !eo!le o . $ want them to "o away and "rab a buc#et o !o!corn and start watchin" 'ouTube videos on 7oo"le Analytics. Heather Porter: No, loo#, $ thin# that that really does cover it. )im!li y your site. 4ess is more. $ #now you "uys have a lot to share and a lot o "reat !roducts and services but you can communicate that later in the !ath or the (ourney with the client. $t doesn%t have to be all crammed u! on your website. 'ou can have that as hidden web!a"es and other thin"s to share in the uture. )o, sim!li y is irst. Aeally use the "ra!hics and the trustworthy elements in your site and weave those in. 0verywhere you have a button, you should be thin#in" ,What can $ do around this s!ace to ma#e somebody want to clic# on my button.Andrew McCauley: Awesome& Heather Porter, you are a bundle o #nowled"e. Heather Porter: $ was "oin" to say the same about you. Andrew McCauley: )o, than# you. Than# you or showin" that. $t%s "reat. Ta#e some o the advice and "o and "et some !eo!le to start loo#in" at this stu or you i you don%t have the time or the inclination to do it. $t%s "oin" to "et done somewhere. At least "et somebody loo#in" at it or you and they can start tellin" you what to loo# or. $n our ne*t !odcast we are "oin" to tal# about the all im!ortant thin" that isC Heather Porter: How to increase avera"e time s!ent on site. Andrew McCauley: The avera"e time : so, how much time !eo!le s!end on your site. Gust #now now that the no. = siteC actually $ will ind out be ore the ne*t !odcast. The no. = site is 3aceboo#. $t%s almost u! to an hour a day< the avera"e time s!ent on 3aceboo# is an hour a day. The ne*t one is round about 3 or 1 minutes. Heather Porter: Wow& Andrew McCauley: Bayli"ht between those two. )o, we will ind out the i"ures or the ne*t one. Than# you, Heather. 7reat to be on the !odcast a"ain. $ you want to "et the resources, "o to www.Auto!ilot'our+usiness.com/Podcast. Chec# us out on iTunes : we are now heard in over H> countries : and leave a review or us, !ut review in. We can u!date some o our "ra!hics on that site too. )o, loo# orward to havin" that all done !retty soon too. Heather Porter: And !lease share the series with another business owner because this is ;uite an im!ortant thin" that every business owner should #now and than#s or your su!!ort, you "uys. We always a!!reciate all o you or listenin" in. Andrew McCauley: Can $ "ive you one more site. www.A'+)ocial.com. Connect with us on our social !lat orms. All o our social !lat orms both Heather%s and mine are all on that www.A'+)ocial.com. Chec# it out and connect with us and say hi. Heather Porter: $ will be "ood to hear rom you, "uys.

Andrew McCauley: Alri"ht, ta#e care, Heather and "o and learn somethin" new or our ne*t !odcast. Heather Porter: 'ou too.

Andrew McCauley: Tal# to you then. Heather Porter: Alri"ht. +ye, bye.

Andrew McCauley: +ye, bye.

4isten here5 htt!5//auto!ilotyourbusiness.com/!odcasts/increase6conversion6rate6on6your6website/ 7et a co!y o our 8nline )urvival 7uide here5 htt!5//ayb"uide.com www.autopilotyourbusiness .com

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4isten here5 htt!5//auto!ilotyourbusiness.com/!odcasts/increase6conversion6rate6on6your6website/ 7et a co!y o our 8nline )urvival 7uide here5 htt!5//ayb"uide.com www.autopilotyourbusiness .com