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SHIVA MOGALLUR Shiva.Mogalluru@gmail.com

DIRECTOR / SENIOR PRODUCT MANAGER

Phone: 510-364-1141 Fremont, CA 94538

Over 20 years of extensive engineering, marketing and management experience with project and product management responsibilities. Developed and executed successful marketing plans and initiatives. Managed high technology products, starting from conception phase through end-of-life (EOL). Strong marketing and management background in a global environment. Principal skills: Product Development and Management Lead Marketing and Engineering teams

Manage Product Launches Market Research and Analysis

Strategic and Tactical Marketing Identify Technology Partners

CAREER HIGHLIGHTS
Enabled Novatel Wireless to enter emerging Usage Based Insurance (UBI) market with the launch of new products resulting in lead customers and $30M new business revenue. Defined hardware and software requirements for several high-tech GPS and Wireless products and managed the development efforts to ensure timely and successful product launches. Doubled sales revenues and profit for Magellan with new product introductions and design wins, while enabling the company to enter low-cost GPS and consumer markets. Led marketing and engineering teams in the successful launches of several GPS/Wireless and Consumer Electronics products to create awareness and ensure business growth.

CAREER HISTORY & ACHIEVEMENTS

Aug. 2012 Sept. 2013 Sr. Product Manager Recruited by Novatel Wireless for managing their flagship Mobile Tracking (MT) Product Line. Novatel Wireless is a leader in Mobile WiFi and Smart M2M products that provide anytime communications for consumer and enterprises. Novatel Wireless owns and licenses SAAS based enterprise software enabling customers to push firmware/ configuration updates and seamlessly manage hardware devices in the field. Novatel Wireless M2M products integrate a variety of technologies including GPS, cellular modems (GSM/GPRS, CDMA, 3G/4G technologies), On Board Diagnostics (OBD) vehicle CAN bus interface, 1-Wire interface, Accelerometer, Bluetooth, WiFi, NFC and other emerging technologies to provide easy to install telematics solutions, enhancing user experience and addressing the most challenging pain points for Fleet Management and Usage Based Insurance (UBI) applications. Novatel Wireless/Enfora, San Diego, CA Manage all aspects of Product Management for Enforas flagship MT Product Line including new product development/introduction, pricing, market and competitive analysis, go-to-market messaging, planning launching activities, managing inventory and EOL of legacy products. Product Development & Launch Defined, drove development and launched the latest MT 3060 product enabling Novatel Wireless to enter new emerging Usage Based Insurance telematics market and captured lead customers all within 12 months resulting in $30M overall new business for the company. Manage Product Line Managed a total of 7 products with multiple variants. Enhanced existing products with new features, I/O capabilities, GPS performance and cellular technologies (GSM/GPRS, CDMA, 3G/4G) to compete more effectively in the fleet management and telematics market space. Sales & FAE Training - Trained global Sales and FAE teams on products including features and benefits, key differentiators, potential key customers, specifications, etc. Legacy Products & EOL Recommended and managed EOL of products based on performance in market place, availability of components, feedback from customers while managing inventory for customer satisfaction, revenue and operations management.

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Aug. 2010 Aug. 2012 Innovation Technology Lead Hired by AAA Club Partners (ACP) for leading their technology innovation in the telematics market space. ACP is a holding company that collaborates with a number of AAA clubs nationwide in the roll out new emerging telematics technologies for Usage Based Insurance (UBI), Roadside Assistance, Repair Services, etc. AAA Club Partners, Walnut Creek, CA Pilot Programs and Market Research - Launched and managed AAA pilot programs to gather consumer feedback on telematics services relating to UBI, Roadside Assistance, Remote Diagnostics & Repair, etc. Product Development Led technical aspects of Product Management in Agile/Scrum environment including defining product requirements for hardware, software, SAAS based enterprise software solutions including web portals, mobile applications and integration with AAA systems in the Usage Based Insurance (UBI) and Telematics space. Testing, Analysis and Vendor Management - Performed competitive analysis and evaluation of Telematics devices to identify and recommend technology partners for UBI applications and Location Based Services. UAT Testing & Product Launch - Drove AAA teams in the successful UAT testing and launch of new telematics initiatives in quick sprints using Agile development process to offer members enhanced vehicle safety/security and proactive maintenance services while reducing AAA expenses related to roadside service, insurance and claims. AAA Northern California, Nevada & Utah, Walnut Creek, CA Feb. 2007 Aug. 2010

Product Innovation/Technology Manager Recruited by AAA Northern California Club for leading and managing their telematics technology innovation roadmap and rollout of pilots/products and integration of technology with AAA systems. AAA is a 50M+ membership company that provides nationwide Roadside Assistance, Travel, Insurance, Auto Diagnostics and Repair Services, etc. Market Research & Product Roadmap - Led market research activities to identify key technologies and assess AAA competitors and latest emerging trends in the market to help build and evolve technology and product roadmap. Consumer Product Launch - Successfully launched several GPS Navigation products that integrate AAA services through retail and e-commerce channels in partnership with Magellan to enhance AAA membership benefits and awareness. Marketing & Sales Training - Led all marketing activities related to Magellan products including product brochures, point of sale materials, FAQs, advertisements, e-mail campaigns, website content, product presentations, and sales training. Product Definition Consultant - Assisted other Product Managers by providing professional assessment and technical advice as required to help develop and refine the requirements for Telematics products for enhancing AAA products and services. UAT Testing & Pilot Programs - Drove AAA teams in the successful UAT testing and launch of pilot programs related to UBI, Mobile Applications for Insurance and Membership Acquisition, Teen Safety, Distracted Driving, etc. to gather consumer feedback on AAA Technology Membership products and services. 2001 Feb. 2007 Product Marketing Manager Promoted to Product Marketing Manager position to lead their Product Management initiatives for the OEM Business Unit. Magellan Navigation (now part of Trimble and MiTAC) designs and manufactures a broad range of professional and consumer GPS receivers for a variety of applications including navigation, machine control, surveying, construction, oil & gas exploration, GIS, and defense applications. Magellan Navigation, Inc., Santa Clara, CA Product Line Management - Managed a total of 8 high-tech GPS products from conception phase through end-of-life (EOL). Directed product development teams on requirements for initial product rollout and subsequent maintenance releases to enhance features to stay competitive and improve product performance for business growth. Product Launch & Marketing Drove marketing activities including creation of effective sales tools such as compelling product presentations, sales and marketing guides, data sheets, product web pages and go-to-market messaging. Guided Marketing and Marcom teams in the creation of ad copy/press releases and executed marketing plans for effective worldwide product launches.

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Business Growth and P&L Management - More than doubled sales revenue for the OEM group and consistently grew the business with new product introductions, design wins and product enhancements. Monitored and managed product pricing, sales and P&L for the business unit to ensure business targets are met and for planning product introductions and enhancements.

Product Definition, Market Research and Roadmaps - Researched markets and competitive landscape and conducted SWOT analysis on major competitors for new product planning, roadmaps, and product positioning. Authored several Product Briefs, Marketing Requirements Documents (MRD), and Product Requirements Documents (PRD). Product Maintenance & EOL Drove all product sustaining activities including feature enhancements, bug fixing and customization for business growth, customer satisfaction and to stay competitive. Identified EOL products and effectively managed EOL process to ensure smooth customer migration to new products. 1999 2000 Product Manager Promoted to Product Manager position in the Magellan Wireless group to lead their Product/Project Management teams in the rollout of Fleet Management and Mobile Tracking Solutions. Magellan Wireless group designed and manufactured Asset/Mobile Tracking solutions for the Fleet Management market by integrating GPS receivers with wireless cellular modules and satellite communication receivers. Magellan, Inc., Santa Clara, CA Project Management - Managed and drove the development and integration of all GPS Wireless devices. Monitored project schedules, scope, cost and tracked critical milestones for major departmental development programs. Testing and Certification - Managed all testing efforts for the team including debugging, co-ordination and certification process of Asset/Mobile Tracking receivers and Wireless Hand-held devices. Organized field and beta tests to validate system design prior to production release. Team Management - Supervised and guided a team of installers for Vehicle Tracking group of Hertz-Magellan joint venture (Navigation Solutions) for quick and timely installations. Engineering/Customer Support - Provided engineering support to customer inquiries, facilitated high-level integration of wireless products and resolved field issues. EDUCATION MS, Electrical Engineering, University of Louisville B.Tech, Electronics and Telecommunications Engineering, Nagarjuna University, India