Professional Documents
Culture Documents
Ver. 01.00
BRAND IDENTITY GUIDELINES
02.01 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.01 The logo
Application
The F-Secure logo should always
be used in full, i.e. never separate the
symbol and logotype.
The logotype should never be moved
or adjusted. The logotype has been
created with specic letter spacing
and the logotype letterforms have
been customised for the F-Secure
brand. Always use approved artwork
when reproducing the F-Secure
identity.
See page 02.01.01
for logo variations
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
The F-Secure logo consists of seven specially drawn letterforms and a symbol. These letterforms/symbol and their
relationships must never be altered or modied in any way. The F-Secure logo is most eective when positioned in
clear space, which helps to protect its integrity. The logo must always be reproduced in Pantone color unless
the application requires a four-color process or single color black.
F-Secure logo
The F-Secure logo is a combination of two elements: the F-Secure symbol and the name.
These two elements should never be separated or altered in any way.
3 x
10 x
10 x
Symbol Logotype
F-Secure logo
BRAND IDENTITY GUIDELINES
02.01.01 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.01.01 Logo variations
Color logos
The Pantone logo [A] is the
preferred and primary logo.
Use it whenever possible.
There is a 4-color (CMYK)
version of the logo available
for process color applications.
If a colored background
is used, make sure that there
is enough contrast for the logo
to remain clear.
When the color logo is reversed
[B], it can only be used on a dark
background.
If it is not possible to stitch the logo
with gradients, please use version [C].
The 1-color logo in Pantone 659 for
dark backgrounds and 661 for light
backgrounds [D], can be used on
signage and in 1-color productions.
Black and white logo
A grey-scale version of the logo
[E] is available for use on black
and white productions
A monotone black and white logo
[F] is available for use when a second
ink color is not available.
If you have any questions about
the logo colors, please contact
brand@f-secure.com
See page 02.01
for logo
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
B. A.
E.
F.
D.
C.
BRAND IDENTITY GUIDELINES
02.01.02 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.01.02 Secondary logo
Application
The F-Secure logo should always
be used in full.
The logotype should never be moved
or adjusted. The logotype has been
created with specic letter spacing
and the logotype letterforms have
been customized for the F-Secure
brand. Always use approved artwork
when reproducing the F-Secure
identity.
See page 02.01.01
for logo variations
See page 02.01.03
for secondary logo - variations
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
The secondary version of the logo shown on this page is less preferable than the primary logo and should
only be used when the primary logos are impractical due to limited horizontal space.
F-Secure logo
The F-Secure logo is a combination of two elements: the F-Secure symbol and the name.
These two elements should never be separated or altered in any way.
3 x
5 x
22 x
Center line
Symbol
Logotype
BRAND IDENTITY GUIDELINES
02.01.03 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.01.03 Secondary Logo - variations
Color logos
The Pantone logo [A] is the
preferred and primary logo.
Use it whenever possible.
There is a 4-color (CMYK)
version of the logo available
for process color applications.
If a colored background
is used, make sure that there
is enough contrast for the logo
to remain clear.
When the color logo is reversed
[B], it can only be used on a dark
background.
If it is not possible to stitch the logo
with gradients, please use version [C].
The 1-color logo in Pantone 659 for
dark backgrounds and 661 for light
backgrounds [D], can be used on
signage and in 1-color productions.
Black and white logo
A grey-scale version of the logo
[E] is available for use on black
and white productions
A monotone black and white logo
[F] is available for use when a second
ink color is not available.
If you have any questions about
the logo colors, please contact
brand@f-secure.com
See page 02.01
for logo
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
B. A.
E.
F.
D.
C.
BRAND IDENTITY GUIDELINES
02.02 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.02 Minimum space around the logo
The minimum space around the
logo should at least be equivalent
to the F in the F-Secure logo -
see illustration. If possible the
space should be increased.
See page 02.01.01
for logo variations
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.02.01
for minimum space
around the logo -
secondary version
See page 02.03
for incorrect use of logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
The logo should always be placed in a prominent position, so it appears clear and distinct. Around the logo there
should always be enough space to ensure a powerful and clear visual image. The amount of clear space is in direct
proportion to the size of the F-Secure logo and must not be altered.
Logotype - minimum size
It is important that all parts of the identity can be easily read in every application. For this reason,
the logo should not be reproduced smaller than the sizes specied here. There are no maximum
size restrictions as long as the clear space requirements are met.
20 mm
x
x
x
x
x
x
x
x
x
BRAND IDENTITY GUIDELINES
02.02.01 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.02.01 Minimum space around the logo - secondary version
The minimum space around the
logo should at least be equivalent
to the F in the F-Secure logo -
see illustration. If possible the
space should be increased.
See page 02.01.01
for logo variations
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.03
for incorrect use of logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
The logo should always be placed in a prominent position, so it appears clear and distinct. Around the logo there
should always be enough space to ensure a powerful and clear visual image. The amount of clear space is in direct
proportion to the size of the F-Secure logo and must not be altered.
x
x
x
x
x
x x
x x
Logotype - minimum size
It is important that all parts of the identity can be easily read in every application. For this reason,
the logo should not be reproduced smaller than the sizes specied here. There are no maximum
size restrictions as long as the clear space requirements are met.
14 mm
BRAND IDENTITY GUIDELINES
02.03 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.03 Incorrect use of the logo
Identity Donts
Always use approved artwork.
Whenever possible, use the EPS
le format as this will give you the
best results.
Do not change the proportion,
or the typeface of the logo.
Do not change the colour
specications.
JPEG and GIF format images
are designed for on-screen
applications and should not
be printed.
See page 02.01
for logo
See page 02.01.02
for secondary logo
See page 02.02
for minimum space
around the logo
See page 02.04
for Local version of our brand
promises
See page 02.05
for operator co-branding logo
See page 02.05.03
for reseller co-branding logo
See page 02.06
for symbol as icon
Do not use shadow or other eects on the logo. Do not manipulate the logo. Use only the approved backgorund colours. Light blue
and dark blue from the primary colors cannot be used with the logo in top of it.
Do not print the logo in outline. Do not place the logo on top of a busy image.
Incorrect proportions.
An old F-Secure logo has been used. The F-Secure logo has been printed in an unacceptable color.
It is of the utmost importance that all the elements of the F-Secure identity are used in accordance with the rules in
this manual. When engaging external suppliers, great care should be taken to ensure the following: they are familiar
with F-Secure identity rules; they are supplied with the appropriate artwork originals; they understand that no
alterations of any kind may be made to the supplied artwork, including creating home-made versions of the logo.
For your guidance, some typical examples of incorrect use of the F-Secure logo are illustrated here. They contain
errors in the letterforms, colors and formats.
Incorrect use of low-resolution artwork.
BRAND IDENTITY GUIDELINES
02.04 BACK TO TABLE OF CONTENTS BACK TO 02.00 SECTION
02.00 CORE ELEMENTS
02.04 Local versions of our brand promise
Protecting the irreplaceable
Omdat sommige zaken onvervangbaar zijn
Suojaa korvaamattoman
Protge l'irremplaable
Schutz des Unersetzlichen
Proteggi l'insostituibile