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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION SUMMER 2014 Name NetID Group Number: Website Link: Tutorial Details Time Spent on Assignment: Tomas Mocek Tmoc295 14 http://infosys1102014ssgroup14.blogspot.co.nz/ Tutor: Day: Time: Yvonne Hong Saturday 10am 25 hours Word Count: 1281

CAREER PLANNER
INTRODUCTION

There are lots of graduates that cannot find a job and it will most likely not change in following years. However the problem is not caused by scarcity of jobs but more by studying programs that are not increasing the possibility of employment. Starting to think about employability or possible successful career in advance and understanding the labour market demand can solve many problems. To avoid frustration of unemployment students should plan their future in time and be prepared to make changes as they go. First we provide people with an application, now we want to show what are our business goals and its structure.
3. BUSINESS SECTION 3.1 Vision

To provide people with applications that help them to choose the right path for successful future.
3.2 Industry Analysis: Career planning Industry

Industry: Career planning Industry.

Force:

High/Low:

Justification: There are alternatives, people can just follow the common path of going through educational system look for jobs through job sites or recruitment companies as: Seek.co.nz or 1st Call Recruitment, Adecco, Hays, Madison, Robert Half

Buyer power:

High

Supplier power:

High

There are lots of suppliers to choose from (www.appus.co.nz/; www.smudgeapps.com/;

www.treshna.com/; www.tatvasoft.com.au/)

Threat of new entrants:

High

Low cost to enter the industry as it does not require many people, much of office space or equipment and the industry is in boom thus there are lots of competitors emerging (Lessin, E & Spencer, E; 2013)

Threat of substitutes:

High

Most of vacancies are filled through personal contact knowing people, people networks (Career.co.nz, 2014)

Rivalry among existing High competitors:

There are not many appications offering the same service.

Overall attractiveness of the industry: There is not much of competition in this industry in New Zealand however there is one possible competitor, a government agency, which our company prefer to have as a partner. Although there is not strong competition in this exact industry, companies from other overlapping industries as HR, Recruitment or Education are strong rivals. Nevertheless as our application is unique in NZ and there are more and more graduates misfits this is an opportunity so start successful business.
3.3 Customers and Their Needs

Our customers are mainly students and their parents. There is, nonetheless, no restriction for users and anyone who wants to increase their chances finding a better career can use it. Students prepare, parents care and some people want to change their future thus need to plan to reach the goals. There are many graduates misfits while some industries cannot get enough (Chapman-Smith, 2013; Doesburg, 2013; Occupation outlook 2013)
3.4 The Product and Service

The main product and services are represented by a series of applications. First there would be only two applications, one free with very limited functions the other full version offering: Matching students interests with possible careers and employment prospects (find careers based on interests; find university degree fitting a career requirements); Analyse users information together with labour market requirements and university programs to generate adequate recommendation (study-career path); Display relevant par-time or student or graduate jobs Connect the labour market demands more closely with degree preferences as well as use and analyse information from seek.co.nz, careers.govt.nz with our study-planer.
3.5 Suppliers and Partners

Suppliers for our company are programmers (IT developers) providing us with required applications (e.g. www.appus.co.nz/; www.treshna.com/; www.smudgeapps.com/;

www.tatvasoft.com.au/) other supplier are database services as storage and analysis providers. Partners would be Highs Schools, Universities and other Educational Institutions providing us the access to potential customers while gaining from greater employability of their graduates. Other partners such as Department of Labour and their websites (careers.govt.nz) information and seek.co.nz with their job offers.
3.6 Strategy: Cost leadership

Strategy for our product is broad market. Although we would target mainly students and their parents the application can be broadly used by anyone who is interested in further studies, requalification or change of career. As cost strategy we are focused on low cost where the application would be in order of couple of dollars. The overall strategy is therefore Cost leadership.
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3.7 Value Chain Activity: Market and Sell the Product and Service

The most important value chain activity is Market and sell the product or service as the purpose is to get the application spread on the market as much as possible so we can offer upgrades or new related application thus further.
3.8 Business Processes
3.8.1. SELLING PROCESS - Through applications store there will be and option to download

and install a free or a paid version, where the later one will include of extra purchasing steps. Marketing department with Purchasing system (TPS) would be behing this process.

BUSINESS PROCESS 1 MODEL

3.8.2. OFFERING PROCESS -

Process giving relevant contacts, helping to set appointments,

prepare documents and store potential customers details. BUSINESS PROCESS 2 MODEL

3.9 Functionalities
3.9.1. SELLIN G PROCESS

Display debit card number field. Install application.

3.9.2. OFFERING PROCESS

3.10 Systems

Display contact details. Send automatic appointment request.

3.10.1. PURCHASING SYSTEM -

The system has to manage all the processes that are required

for online purchasing such as display price, offer payments methods, display debit card number field, verify authenticity of the number, process the payment, after successful payment allow download etc.
3.10.2. OFFERING SYSTEM -

The system has to display list of schools, universities, institutions

and companies that are possible to contact by able to sort the ones not yet contacted and sort them by their size (number of students) know the number of potential customers also it should generate an automatic appointment request and store contact of new or potential customers per each institution.
3.10.3. DATA ANALYSIS SYSTEM -

The system has to be able to find and store new

information as well as retrieve already existing information from the database then analyse multiple information from multiple sources and prepare recommendations.

3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes 1. Selling Process

Functionalities 1. Display debit card number field. 2. Install application.

Specific Information System(s) Purchasing system

Market and Sell the Product and Service

Broad Information System(s) Transaction processing systemPS

2. Offering Process

1. Display contact details. 2. Send automatic appointment request.

Offering system

Transaction processing system

CONCLUSION

As many graduates have problems to find due to labour markets low demand for their degree-qualification our application will help to avoid experiencing unemployment. The value of IT for our business crucial as the service is delivered though computer/smartphone application.
REFERENCES

Chapman-Smith, B. (April 19, 2013). NZ crying out for skilled IT workers Google NZ. New Zealand Herald; Retrieved from: http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10878314 Doesburg, A. (March 15, 2013). Does not compute where are the IT workers? New Zealand Herald. Retrieved from: http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10871184 Doesburg, A. (March 15, 2013). Skill shortage puts IT grads in the drivers seat. New Zealand Herald. Retrieved from: http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10871198 Howie, M. (2012). University Graduate Prospects in Crisis. [Report]. Retrieved from http://www.frogrecruitment.co.nz/Employer+Services/Articles+of+Interest/University+Grad uate+Prospects+in+Crisis.html Job hunting tips (2014). Ministry of Education. Retrieved from: http://www.careers.govt.nz/how-to-get-a-job/job-hunting/finding-vacancies/ Lessin, J. E. & Spencer, E. A. (March 4, 2013). Apps Rocket Toward $25 Billion in Sales, The Wall Street Journal; Retrieved from: http://online.wsj.com/news/articles/SB10001424127887323293704578334401534217878 MacDonald, N. (2013, September 1). Graduates frustrated at lack of jobs. The Dominion Post. Retrieved from: http://www.stuff.co.nz/ Morton, F. (2011, July 31). What happens to our students? New Zealand Herald. Retrieved from: http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10742034 Occupation outlook (2013) [Report]. NZ Department of labour Ministry of Business, Innovation and Employment; Retrieved from: http://www.dol.govt.nz/publications/lmr/occupational-outlook/occupation-outlook-report2013.pdf Statistics New Zealand. (2013). Employment and unemployment. Retrieved from: http://www.stats.govt.nz/tools_and_services/nzdotstat/employment-and-unemploymenttables.aspx

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Weir, J. (2012, August 10). Young, gifted and jobless. Fairfax NZ News. Retrieved from: http://www.stuff.co.nz/

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