Campaigner Salutes U.S.

Presidents, Pulls Presidential Wisdom to Help Email Marketers Succeed

Know Your Constituents, Kiss Babies and Segment Messages to Make Customers Pledge Allegiance to Your Company

In honor of the 129th Presidents Day to be celebrated next week, Campaigner, the email marketing brand of 2 !lobal, Inc" #$%&D%'!&( )C*+,, has elected to release historic email marketing re-elations from honored leaders thro.gho.t %merican history" Dating back to 1/09 from o.r first 1"&" President, !eorge 2ashington, to o.r c.rrent commander3in3chief, o.r co.ntry4s leaders ha-e bestowed -al.ed marketing lessons .pon o.r great nation witho.t e-en reali5ing it"

*.r past presidents had the skills to be infl.ential in today4s email marketing ind.stry" %ccording to a recent cons.mer s.r-ey cond.cted by Campaigner 6mail +arketing, 21 percent of s.r-ey respondents belie-e that if all former presidents were in the workforce today, 7ill Clinton co.ld be named the 8!reat 6mail +arketing Comm.nicator"9 *.r :;th President, )ohn <" =ennedy also recei-ed high praise, as :2 percent of respondents belie-e that of the presidents listed in the s.r-ey, he co.ld ha-e created the most inspirational email campaign" %dditionally, :: percent of respondents wo.ld choose =ennedy, based on past campaign creati-ity and marketing effecti-eness, to lead their marketing team to s.ccess"

+ost email marketing campaigns lack colorf.l fireworks or a strong national anthem and seem stoic and impersonal" If not caref.lly impro-ed, this co.ld res.lt in decreased c.stomer interaction, click thro.gh rates and possibly a lost election" >ho.gh times ha-e changed o-er the last 2?? years, one thing remains constant( Presidents thro.gho.t time ha-e championed strategies that are still applicable to b.siness today" 8It4s ama5ing that these -isionaries from cent.ries ago can still pro-ide g.idance and inspiration that is rele-ant today,9 said &eamas 6gan, +anager of @e-en.e *perations at Campaigner" 8Consistent and segmented messaging, optimal planning and fostering loyalty are .st some of the gems these leaders ha-e pro-ided .s thro.gho.t the years, and b.sinesses wo.ld be wise to embrace them"9

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<ollowing the footsteps of o.r co.ntry4s greatest leaders, Campaigner has de-eloped its Presidential !.ide to 6mail +arketing, incl.ding fi-e tips from o.r nation4s most respected leaders, both past and present(

%. &un a Cra"t# Campaign &trategy and preparation are key elements of s.ccess to any campaignCfrom presidential to email marketing" President !eorge 2ashington once said, 8>o be prepared for war is one of the most effecti-e means of preser-ing peace"9 *ptimal testing and planning is the key to a s.ccessf.l email marketing campaign" Prepare yo.r plan of attack at least one month #preferably two, ad-ance, with extensi-e details" >he plan sho.ld incl.de a calendar and map of how to get from 8Point %9 to 8Point 79 in a set period of time, as well as strategy notes that o.tline yo.r tactics to win each battle"

2. Eliminate Swing Votes !denti"# and Segment $our Constituents <ranklin D" @oose-elt famo.sly said, 8If yo. treat people right they will treat yo. rightAninety percent of the time"9 It4s important to .nderstand yo.r a.diences and what messages they will welcome and identify with" 7y segmenting yo.r lists, yo. will ens.re the best possible content is going to the right people( % Democratic campaign is going to be -astly different than a @ep.blican campaign beca.se they are -ery different a.diences" 2eb content and str.ct.re also reB.ire segmentation, as yo. don4t want to send a C6* to a landing page designed for marketing managers" If exec.ted properly and strategically, segmentation will ens.re yo.r constit.ents remain in yo.r camp and not t.rn into swing -oters"

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'. (iss t)e *a+#, Make -)em Pledge .llegiance to $our Compan# 7oth politicians and email marketers alike .nderstand the -al.e of 8entertaining"9 %braham Dincoln knew it, as he said, 8I am a firm belie-er in the people" If gi-en the tr.th, they can be depended .pon to meet any national crisis" >he great point is to bring them the real facts, and beer"9 C.stomers lo-e to see #and feel, the lo-e( !et to know yo.r clients and test new ways to sell to them based on this .nderstanding" &tart small by changing yo.r s.b ect lines and b.tton colors" *nce yo. are comfortable with minor changes, start expanding yo.r hori5ons( >ry different %E7 split testing with dynamic content or new pict.res to see what resonates with c.stomers" !et that loyalty sec.red so yo.r c.stomers pledge allegiance to yo.F

/. Stand at .ttention !ncite $our Customers to .ct 7ill Clinton said, 87eing president is like r.nning a cemetery( Go.4-e got a lot of people .nder yo. and nobody4s listening"9 In this case silence is not golden H enco.rage yo.r c.stomers to stand .p and take action alongside yo." Pro-ide solid, rele-ant content with a call3to3action in yo.r email campaigns and in all of yo.r social media interactions" If yo. ha-e an o.tstanding newsletter b.t no call3to3action, the content may be ignored or worse, people may .ns.bscribe" +ake it second nat.re for yo.r a.diences to cast their -ote with 8click9 or 8sign .p here"9

0. (eep an E#e on $our .udience (now W)at -)e# Want to Hear 2hile appearing on the Detterman &how, President 7arack *bama responded to f.t.re election plans with a B.ick reference to, 8Iice President *prah"9 Dike the president, yo.4-e got to keep yo.r eyes and ears open to .nderstand yo.r a.dience and comm.nicate with them effecti-ely and with a sense of h.mor" Identify what interests yo.r a.dience and keep them engaged H feel free to elicit feedback from them so yo. can ad .st yo.r strategy in order to deli-er news and deals that they want to recei-e"

>ake these tips from the 1nited &tates4 most prolific leaders, and yo. can be as s.ccessf.l in yo.r role as they were in theirs"

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>o see an infographic related to this press release please -isit http(EE www"campaigner"comEsol.tionsEinfographicsEpdfEpresidents3infographic"pdf

.+out t)e Presidents 1a# Email Marketing Sur2e# Commissioned +# Campaigner >he s.r-ey #http(EEwww"campaigner"comEs.r-eyEres.ltsE2?1J?1"pdf, was commissioned by Campaigner .sing !oogle Cons.mer &.r-eys between )an.3 ary 2: and )an.ary 2K, 2?1J" 6ach B.estion sampled at least :?? .niB.e, ran3 domly sampled Internet .sers across the !oogle Cons.mer &.r-eys p.blisher gro.p, who identified themsel-es as cons.mers" >he a-erage margin of error is LE3 2"/M" .+out Campaigner

Campaigner sales and marketing enables small, medi.m and large b.sinesses to strengthen c.stomer relationships and dri-e sales by connecting with their c.stomers B.ickly, simply and affordably" <eat.res incl.de professional email campaign creation, m.ltiple ways to grow and manage lists, integration with C@+ and the .tili5ation of campaign metrics and reports to increase res.lts" Campaigner is a brand and registered trademark of 2 !lobal Canada, Inc", an affiliate of 2 !lobal, Inc" #$%&D%'!&()C*+," Dearn more and -isit Campaign3 er at www"campaigner"com" .+out 32 4lo+alN 2 !lobal, Inc" #$%&D%'( )C*+, and its affiliates pro-ide Internet ser-ices thro.gh their two di-isions( 7.siness Clo.d &er-ices and Digital +edia" >he 7.siness Clo.d &er-ices Di-ision offers Internet fax, -irt.al phone, hosted email, email marketing, online back.p, .nified comm.nications, and C@+ sol.tions" It markets its ser-ices principally .nder the brand names e<ax, eIoice, <.se+ail, Campaigner, CampaignerC@+N, =eepIt&afe, and *nebox and operates a messaging network spanning J9 co.ntries on six continents"

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>he Digital +edia Di-ision, created with 2 !lobalOs $o-ember 2?12 acB.isition of Piff Da-is, Inc", offers tr.sted news and re-iews of technology prod.cts on its web properties, which incl.de PC+ag"com, 6xtreme>ech"com, Comp.ter&hopper"com, >oolbox"com and !eek"com" >he Digital +edia Di-ision also operates 7.yer7ase, an ad-anced ad3targeting platformQ Dogic7.y"com, a leading pro-ider of online dealsQ and Piff Da-is 727, a leading pro-ider of research to enterprise b.yers and leads to I> -endors" %s of December :1, 2?12, 2 !lobal had achie-ed 1/ consec.ti-e fiscal years of re-en.e growth" <or more information abo.t 2 !lobal, please -isit http(EE www" 2global"com"

Press Contact Cheryl @enton +arketing Comm.nications +anager 6mail( cheryl"rentonR 2"com 2ebsite( http(EEwww"Campaigner"com >witter( RCampaigneremail <acebook( Campaigner"com

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