In the last 10 years, a huge growth has taken place in the consumer durables retail market.

Taking the present situation into account, one can see that the demand for consumer durables
has been increasing.

The increase in demand for consumer durables retail is because of the increase in disposable
income levels in families, since most families are based on a double income these days. The
rise in the levels of family income have transformed the visage of the Indian lifestyle which
means that most companies view India as a prime destination for consumer durables retail.

Most of the the consumer durables retail market comprises of television sets, audio systems,
VCD players, washing machines, microwave ovens, air conditioners, toasters, juicer-mixer-
grinders, and so on. Though Indian consumer durables have been increasing in demand within
the domestic market, it has tough competition from international consumer durables companies
such as Sony, Samsung, LG, and Philips. In fact, according to the Indian Retail Sector analysis
2006-07, the size of the Indian consumer durables industry in the retail sector stands at US$ 4.5
billion.

Among consumer durables retail goods, flat-screen television and frost-free refrigerators have
been in huge demand in recent times. In 2005 alone, 9 million TV sets and more than 4 million
refrigerators were sold in India.

The performance of the consumer durables retail is critical to the growth of the retail industry
of India. There are new ventures being forayed into by the big Indian companies. For instance,
we have the Speech and Software technologies, from the Tata Group which is working towards
the launch of consumer durables in India. The Tata Group is going to work in collaboration
with Woolworths - an Australian company.

Such steps in the consumer durables retail sector would definitely facilitate the need for
Foreign Direct Investment. However, some international retailers have already started investing
in the Indian consumer durables market, such as Metro, Spa International, and Dairy Farm.

Among Indian companies, Pantaloons is looking forward to start its saga of consumer durables
retail. The commodities would constitute color televisions, washing machines, refrigerators,
and microwave ovens. The chain of goods will be available in Big Bazaar, which is owned by
Pantaloons.

It is quite a challenge to maintain the consumer durables retail market in India because of the
unprecedented challenges that are attached with it. However, the consumer durables retail
market in India are here to stay because of the new age tastes of the modern consumer in India.
Indian retailing industry has seen phenomenal growth in the last five years (2001-2006).
Organized retailing has finally emerged from the shadows of unorganized retailing and is
contributing significantly to the growth of Indian retail sector. RNCOS’ “India Retail Sector
Analysis (2006-2007)” report helps clients to analyze the opportunities and factors critical to
the success of retail industry in India.

Key Findings

- Organized retail will form 10% of total retailing by the end of this decade (2010).
- From 2006 to 2010, the organized sector will grow at the CAGR of around 49.53% per
annum.
- Cultural and regional differences in India are the biggest challenges in front of retailers. This
factor deters the retailers in India from adopting a single retail format.
- Hypermarket is emerging as the most favorable format for the time being in India.
- The arrival of multinationals will further push the growth of hypermarket format, as it is the
best way to compete with unorganized retailing in India.

Key Issues and Facts Analyzed

The research report also addresses the issues and the facts that are critical to the success of
Indian retail industry in general & organized retail industry in particular.

- Evaluation of current market trends.

- Profile discussion of key players in this sector.
- Analysis of various challenges and opportunities before the industry.

Key Highlights of the Report

- What is the market size and scope of the Organized Retail in India?
- What and where are the growth prospects and issues related to the industry?
- What are the factors driving growth in this sector?
- Size of organized market segment wise and its growth prospects.
- Who are the major players in Indian Retail Industry, their presence and strategies being used
by them and their market positioning?
- What are the opportunities & challenges in front of the retailers in India and emerging

trends there?

Key Players Analyzed

This section covers the key players currently operating in the Indian retail industry including
Future Group, Trent Ltd, RPG Enterprise, Vishal Retail Ltd, Shoppers Stop Ltd, Bata India Ltd,
Provogue India Ltd, Videocon Appliances Ltd., I.T.C. Ltd, Godrej Agrovert Ltd, and DCM -
Hariyali Kisaan Bazaar.

Research Methodology Used

Information Sources
Information has been sourced from namely, books, newspapers, trade journals, and white
papers, industry portals, government agencies, trade associations, monitoring industry news and
developments, and through access to access to more than 3000 paid databases.
Analysis Method
The analysis methods include the following: Ratio Analysis, Historical Trend Analysis, Linear
Regression Analysis using software tools, Judgmental Forecasting and Cause and Effect
Analysis.