Intro: tech site Android or iOS??

? Google stole apples iOS interface Different Business Model for both NO end to the Android platform but apple is risky.

1. Out of the 40 respondents, 20 belonged to the age group of 15-30, 10 belonged to 31-40, 5 belonged to 41-50 and 5 belonged to the 41 50 category. (AGE) 2. Out of the 40 respondents, 20 were students, 12 were business personnel, 6 were from the services business and 2 were housewives. (Occupation) 3. Out of the 40 respondents, 10 earned below Rs. 10,000 a month, 14 earned between 10,000 and 25,000, 5 earned between 25,001 and 40,000, 4 earned between 40,001 and 50,000, and 7 earned above Rs. 50,000 a month. (Salary range) 4. Such big difference in number indicates that more number of people rely on smart gadgets to get their work done more conveniently be it at workplace or elsewhere. Also gaming and entertainment making it more attractive with Apple and Google coming up with more and more user friendly gadgets like MacBook, Apple TV, Google TV, Google Glass, etc. (rely on smart electronic gadgets) Yes 5. Most number out of the sample buy an electric gadget that is entertaining, also a major number of people resort to them for the convenience they bring at work or elsewhere. (purpose of the gadget) 6. It is clearly visible that most number of people today are brand conscious and their purchase decision is definitely impacted by the same. It is important for companies to set a strong brand image so as to sustain market share and attract more customers thereby creating brand loyalty. (How important is a brand) 7. People today prefer premium brands like Apple iphone and Samsung over other not so well established brands brands in the current market like htc, Lenovo, blackberry, nokia, etc. (Strong preference for which brand) 8. Apple has positioned itself so well in the market that most of the people today would want to purchase an Apple Iphone over the other products with similar features like Google and LGs latest launch Nexus 5. ( Which Brand you want to purchase next) 9. The reason why most of the people choose one smartphone over the other is because of the Brand name, the price and the user friendly Operating System. Apple is a better contender for all but price. (reason for the same) 10. 26 out of the 40 people in the sample would delay their purchase if the brand they like is not available in the market at that point of time. This shows how brand loyal people are getting these days due to the product differential, great after sales service, etc. (If brand you like is out of stock)

11. Inspite of how brand conscious the people are, in a market like India people are ready to be flexible and switch to another brand if it has to offer a fairly similar smartphone with features that nearly matchup with the one they are loyal with. But it is likely to happen only if the other brand name is well placed in the market with decent amount of repute. (Switch to alternate brand with similar features and lower price) 12. The Apples OS wins the battle over Googles Android OS because of its simplicity yet premium look, user friendliness, speed, great features and many other sleek customizations. (Which OS appeals more?) 13. Even though almost all of the apps on the Google Play are offered for free and that any application developer can list his apps on the google play without much formalities, the apple store has a cutting edge over the google play because of its collection of custom apple tailormade apps that have great utility and are customised as per each iphone software update. (Which App Store is better?) 14. Here again the Apples Iphone wins the battle over Google and the other smartphone manufacturers. The engineers at Apple put in their 100% to make sure that the legacy that has been brought forward by Steve Jobs is taken care of by making their products maintain their standards yet get in some major changes each time they launch a new product. (Which brand is most appealing by looks?) 15. Media streaming device is one such market segment where Apple and Google are yet to attain market penetration in India. Most of the people today use their Smart TVs or LED TVs and plug in an external device for streaming media. (Preferred streaming media device) 16. Google Nexus 5 is almost at par with the Iphone 5 for the next possible purchase of a smartphone. Inspite of the Samsung phones being flooded in the market yet they lack that premiumness in the looks. The new Nexus 5 launched by Google and LG is reasonably priced yet a classy smartphone with great features and looks. Iphone 5s is not preferred over the Iphone 5 for the only reason that it is highly priced with not much of value added features than that in an Iphone 5. (Which phone would you purchase next?) 17. The way these brands are placed in the market currently, it is clearly evident that Apple is a much stronger brand with products in different categories to offer to the people of all age groups. Its innovation and excellence has got them where it is today. Google on the other hand is a Company that is the market leader in web search engine and makes its revenues through mainly advertising. Its trying to enter the other market segments as well but needs to

bring in many more products to be able to get even bigger and stronger.(Which brand is stronger?)

Conclusion: Apple break into the mobile advertising business Apple gets 40% revenues from Mac & Google come up with Chromecast with the Chrome OS to defy Apple Apple itunes videos to match up youtube & even bring subscriptions to shows Apple today has a 27% commanding profit margit compared to 22% for google. Google gives android platform free Recommendations

Apple should think about cutting the prices a liitle in the short run so as to sustain their market share against the fast paced Google that just had a recent hit Nexus 5

Apple should look to step in the business of online advertising revenue generating that will help them keep abreast with Google.

Google should stress more on the quality of the hardware components in their devices so as to try and tap the premium market that is currently apple loyal.

Google should try and improve their after sales service which was a greater driver for selecting apple over google..

Apple should tie up with more US carrier brands other than AT&T such as Verizon, etc so as to increase their market share, reason being that the AT&T network has many issues and is driving their share down.

Google should start to launch even more of products in the market so as to gain customer attention and choice amongst various category of income level people.