Professional Documents
Culture Documents
On
Br a nd posit ioning st r a t egy f or r et a il sect or
Presented By
Mr.V.V.Sravan kumar
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SYNOPSIS
Few brands actually know who they are ,what they stay for and what makes them
so unique. classic marketing tools do not help answer such questions, every
advertising campaign is of course, based on a copy strategy ,which various from
one campaign to yhe other . however ,very few brands actually have a brand
charter defining the brands long term identity and uniqueness. Modern competitors
calls for two essential tools of brand management.
What is Identity ?
To appreciate the meaning of this significant concept
in brand management, we shall begin by considering
the many ways in which the word is use today.
FOR EXAMPLE : we speak of identity loards – a
person non-transferable document that tells in a few
words who we are, what our name is and what
distinguishable features we have that can be
instantly recognized . we also hear of identity of
opinion between several people. Brand identity may
be a recent notion but many researchers have be a
recent notion, and the organizational identity of the
companies.
Brand building :
How do companies grow both the brands and business ? what
does it take to build a brand ,what are the necessary steps and
phases. In this thesis we address their questions with a particular
emphasis on integration of efforts
Effect of globalization
Primary data: : primary data is collected from all the outlets available in
Hyderabad, primary data is the first hand information gathered to solve the research
need for eg: if marketer collects opinions regarding consumer & store managers then
the data thus obtained will be primary data
Secondary data: secondary data is the data that already exists which has
been collected by some other person or organization for their use and is generally made
available to other researchers free or at a concessional rata .major use of the internet in
business research is in the area of secondary research the research report and
database maintained by major research companies are also available on the net..
PLACEMENT OPPORTUNITIES :
As the retail industry is forcing on emerging
trend there are many opportunities left
behind this sector . many cooperate are
entering into the retail segment on creating
cut through competition thus the
requirement is yet to begin .
LIMITATIONS
The manager are very busy with business actives due to the
limitation managers may not able to provide correct
information
->Time factor
->Tardy information obtained from big bazaar
->Area study