Professional Documents
Culture Documents
AP/ADMS 2511
Lululemon and IT
Ch 2 Case 2.2, p. 62
Why is it important for Lululemon to match its IT processes to its business strategy?
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Without a clear understanding of how IT can add value to your organization, your investment in IT will
Add expense and no value Create additional work for everyone Alienate your staff Reduce your Quality and Productivity
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Business Pressures,
Fig.2.2, p. 42
Business Pressures
The business environment is the combination of social, legal, economic, physical and political factors that effect business activities. Significant changes in any of these factors are likely to create business pressures on organization. Market Pressures Technology Pressures Social/Political/Legal Pressures
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Market Pressures
The Global Economy and Strong Competition
Cost of labour (relocate plants in developing countries)
Powerful Customers
Consumer expectation increase as customers become more knowledgeable about the availability and quality of products and services. CRM customer relationship management (to learn more about your customer in order to give him more!)
Make-to-order systems
Technology Pressures
Technological Innovation and Obsolescence
Rapid changes, innovation, new technologies How fast are you replacing your old, standard cell phone with the new, smart phones?
Information Overload
A flood of information from internet and telecommunications networks. To make sense of all, you have to have the ability to access, navigate & utilize these sources. Search engines, data mining will help to navigate between all
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Nicholas Hoare book stores close, while a new web site about Canadian books opens.
Sources: http://www.thestar.com/business/2013/03/08/publishers_embrace_social_media _as_bricks_and_mortar_outlets_fade_away.html and http://49thshelf.com
Vampire story writer rapid millionnaire as she sells hundreds of thousands of self-published vampire books. Source: http://www.worldofamandahocking.com/
Social/Political/Legal Pressures
Social Responsibility Government Regulation and Deregulation Protection Against Terrorist Attacks Ethical Issues
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Social Responsibility
Some corporations are willing to spend time and/or money on solving various social problems.
United Nations Report: 90 percent of all Internet hosts are located in developed countries, with only 15 percent of the worlds population Internet kiosks in public places and cybercafs.
In the U.S., cybercafs come in all shapes and sizes, ranging from a chain of cafs (www.easyeverything.com) that include hundreds of terminals in one location to a single computer in a corner of many restaurants.
Social Responsibility
Check out the following video for a more Canadian perspective on the digital divide.
http://www.youtube.com/watch?v=b5E-Fe1kf_A
http://one.laptop.org/about/mission/
The Canadian federal and provincial governments are attempting to close the digital divide. In Canada, computers with Internet access are often available at public libraries, restaurants, and service organizations.
Taken from 60 minutes show recommend to view later! http://www.cbsnews.com/video/watch/?id=3564316n
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Organizational Responses
By implementing IT , the organizations respond to the pressures. Strategic systems e-business systems Customer focus Make-to-order systems
Reebok http://www.reebok.ca
Practice Question 1
Kamelott Industries Ltd. (KIL) This question asks you to apply your knowledge of business pressures to a company that sells playing cards and specialized card decks.
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Competitive Advantage
Competitive advantage is how a firm manages to keep making money and sustain its position against its competitors.
IT simply offer the tools that can increase an organizations success through its traditional sources of competitive advantage, such as low cost, excellent customer care and superior supply chain management.
The following interview with Michael Porter explains how his model works. Video: https://www.youtube.com/watch?v=mYF2_FBCvXw&list=PL6823FE92CFCC2553
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This model identifies specific activities where organizations can use competitive strategies for greatest impact.
Primary activities Support activities
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HM2
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HM3
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HM4
Mass -eneral *e sai) t*at any /n)ian ra)iolo ist rea)in scans from Massac*+setts -eneral 'o+l) *ave to be license) in t*at state an) be certifie) by t*e *os.ital# so .atient care 'o+l) not s+ffer0 At t*e moment# *e sai)# t*ere are no s+c* 3+alifie) ra)iolo ists at t*e o+t.ost in /n)ia# so act+al )ia noses are not bein ma)e t*ere0 Rat*er# t*e ra)iolo ists in /n)ia are convertin t'o-)imensional ima es from scans into t*ree-)imensional .ict+res t*at are more +n)erstan)able to s+r eons@ t*at Aob is +s+ally )one by tec*nicians in t*e 1nite) 2tates0
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HM5
Real estate a ents - tar ete) mar8etin @ emails - *ave o'n Websites
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How Does Competitive Strategy Determine Business Processes and Structure of Information Systems?
Each business must first analyze its industry and choose a competitive strategy. Will it be a low-cost provider or differentiate its products from competitors? Then it must design its business processes to span value-generating activities. Once those decisions have been made, a business can structure an information system that supports its business processes.
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The Internet tends to dampen the profitability of industries and reduce firms ability to create sustainable operational advantages because:
It increases the bargaining power of buyers Decreases barriers to entry Increases the bargaining power of suppliers Increases the threat of substitute products and services, and Intensifies rivalry among competitors
Recommend = focus on your strategic position in an industry and how you will maintain profitability
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IT Governance
A structure of relationships and processes to direct and control an enterprise in order to achieve the enterprise's goals by adding value while balancing risk versus return over IT and its processes.
Without effective IT governance, there are many things that could go wrong. IS might not meet organizational business objectives Systems could be error prone, over budget, or hard to use. If there was poor security, data and programs could be damaged or copied by unauthorized individuals.
Lets do Practice Question #2, Lululemon. In addition to the questions listed, how would the company manage its technology to best achieve its objectives?
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