BRAND EMBASSADOR

BRAND AMBASSADOR : virat kohli

CONTENT
1. INTODUCTION - What is a brand ? - Objectives of a good brand 2. BRAND AMBASSADOR - Who is a brand ambassador ? - Job description of a brand ambassador - Characteristics of a brand ambassador - Brand ambassadors are the new marketing mix 3. VIRAT KOHLI AS A BRAND AMBASSADOR 4. VIRAT KOHLI-THE NEW FACE OF FAST TRACK 5. VIRAT KOHLI THE NEW FACE OF TOYOTA 6. LITERATURE SURVEY 7. METHODOLOGY 8. ANALYSIS 9. CONCLUSION 10. BIBLIOGRAPHY

INTRODUCTION
WHAT IS A BRAND ?
The American Marketing Association ( quoted by Philip Kotler) defines brand as A Brand is name, term, sign, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors. A brand is a complex symbol. It can convey up to six levels of meaning: Attributes: The brand and the product for which it is the symbol have attributes. A brand has to convey its attributes. Benefits: Customers buy a brand or product for benefits and not for its attributes. A brand has convey meaning in terms of benefits. Values: The brand also says something about the producer's values. Culture: The brand may represent a certain culture. Personality: The brand can also project a certain personality. User: The brand suggests the kind of consumer who buys or uses the product

OBJECTIVES OF A GOOD BRAND : The objectives that a good brand will achieve include: Delivers the message clearly Confirms your credibility Connects your target prospects emotionally Motivates the buyer User Loyalty

BRAND AMBASSADOR
WHO IS A BRAND AMBASSADOR ?
Brand Ambassador is a marketing term for a person employed by an organization or company to promote its products or services within the activity known as branding. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics.[1] The key element of brand ambassadors lies in their ability to use promotional strategies that will strengthen the customer-product/service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson appointed as an internal or external agent to boost product/service sales and create brand awareness. Today, brand ambassador as a term has expanded beyond celebrity branding to self branding or personal brand management. Professional figures such as good-will and non-profit ambassadors, promotional models, testimonials and brand advocates have formed as an extension of the same concept, taking into account the requirements of every company.

A capable Brand Ambassador should be the walking and talking embodiment of the product
that they are representing

JOB DISCRIPTION OF A BRAND EMBASSODOR Brand ambassodor mercendise and answer quetions for the purpose of generating interest in the brand, product or services. They assist brand managers with the implemntation of sales

and marketing campaigns and provide feedback on sales oppurtunities in the marketplace. Brand ambassodor directly interacts with consumers and provide information about the product or services a company has to offer. They make a companys market offerings appealing to drive consumer demand and preference for a brand.

CHARACTERISTICS OF A BRAND AMBASSODOR

1. Knowledgeable and Innovative in marketing brands Knowledgeable Becoming a brand ambassador means that a person is automatically a marketing representative of the company. However, it doesnt mean that he needs a degree in Marketing. He only needs to understand the market and a brief idea of his role to play. He will then just undergo some training to improve his skills. Know their previous experience in marketing a product. Ask questions during the interview and you will have an idea on how much time is needed for training the person. Tools briefly introduce the use of company marketing tools to your brand persona. Show him what he needs to properly market the brand, be it apparels, caps, tumblers, social media etc. He must be familiar with everything he is using to properly carry your brand wherever he goes. Being innovative You brand ambassador should be able to develop ways to improve the program with the Project Manager. As he is in the field and sees the day-to-day activities, he

is able to identify issues and trends that people embraces. He should be able to make useful suggestions and improvements for the benefit of the brand and consumer engagement. 2. Professional speaker Ensure that your brand ambassadors are proactively initiating conversation with others in promoting your brands product; be it goods or services. He should be comfortable in engaging healthy discussions and be warm in dealing with difficult people. A perfect example is Lewis Hamiltons appointment as the global brand ambassador for Petronas Syntium: As the brand ambassador, Hamilton will be the face of the companys range of Petronas Syntium products He will also participate in a number of Petronas global marketing, communications and promotional programs and activities, Petronas said. As the brand ambassador, Hamilton is then expected to be dynamic in dealing with people. He must be well informed with the product he is promoting. A good level of awareness over the industry is also very critical. Everything that he says will reflect the companys stand on issues thus; we cannot discount the need for a diplomatic but at the same time engaging speaker. A products quality and image is being carried by the person representing it. A brand ambassador should not just speak for it; he needs to be the voice of the brand itself. If he does, people will clearly see the connection between him and the brand. A few moments where a speaker cannot introduce the product properly, may mean a lifetime of brand humiliation. The audience will not just lose their interest towards your product but also remember the shame that happened for a long period of time. Remember that the presentation of your product and brand is being placed on the hands of your brand ambassador. As such, his purpose is to build a connection between your products and your audience through his image. Take note that no matter how great your product is, if its not delivered properly to the public, it would be useless as they will not spend time or attention into trying it. 3. Leader The main purpose of a brand ambassador is to embody the values, the character and the overall image inherent to the brand. He needs to stir up thoughts associated with owning the product. This way, he leads the customers not only to buying the product but also to their self fulfillment associated with possessing it. Brand ambassadors are experts in speaking for and on behalf of your product. Its natural for them to emphasize the benefits in a persuading manner. They develop good image and perception towards your events thats why they can be the front people to talk to your guests. 4. Credibility Credibility of your ambassador is very important. You will not get someone with bad record, malicious life style and despicable personality. Normally, customers tend to give a lot of trust

to your employees view about your company and its product. Its because they have lesser stake than the top management. If your staff speak well of your product, its a plus to your promotion. A known and respected authority over a niche like bloggers, small publishers and others gain so much empathy and affection from their audience. Thats why its better to have these people for your brand rather than the extremely expensive advertising campaigns.. 5. Relationship Builder Speaking for your brand is one thing, building a solid relationship is another, and the latter is more important. Your ambassadors face-to-face encounters with your target audience are very significant as these create the opportunity to build a relationship between your customer and your brand. Seize the opportunity by getting the right person to represent the brand. The best brand ambassadors are those who actually experienced your product. Often, they are the people within your customer base and not your employees. Monitor your brands online image. There you will see and identify customers who earnestly promotes your product. Find out the scope of their influence by following their blogs and social media circles. Your ambassador is not just a display to your events. He needs to experience it to add value to his job. He needs to ensure that the customers are happy and are positively impacted in every event. 6. Team Player Indeed, brand ambassadors should be high-caliber people. But more than this, they should see themselves as part of the team. They must remove the misconception that they are the sole reason for your sales and popularity. This way, you ensure that your team works harmoniously and all issues prevented. 7. Tech-Adequate Your ambassadors should be updated to the latest trends that people recognize. Today, people are very much inclined to the use of social media. Therefore, your ambassadors should not be only literate in opening your computer but also passionate in using the social media tools in campaigning for your brand. Let them explore and develop ways to promote your brand worldwide by generating high traffic to sites that promotes your product.

BRAND AMBASSADOR ARE THE NEW FOUND MARKETING MIX

Marketing mix is the specific combination of maketing elements to achieve objectives and satisfy the target audience. Brand ambassodar decisions come in its Promotional decisions. Brand ambassadors are the new found marketing mix for several sectors. The concept was at the emerging state of NCR but once it was tried it took te sector by storm. One thing common to all brand ambassodars are their appeal in the indian market and all the firms want to make use of their popularity. Prashant Tiwari the MD of Prateek Group says the basic idea is to make a person comfortable while buying an apartment. This is a one time purchase and having abrand ambassador does help in people connecting with the developer

VIRAT KOHLI AS A BRAND AMBASSADOR

Virat Kohli (born 5 November 1988) is an Indian cricketer. He is a middle-order batsman,
who can also open the batting. He can also bowl right arm medium pace.[1] Kohli was the captain of the victorious Indian team at the 2008 U/19 Cricket World Cup held in Malaysia. He represents Delhi in first-class cricket and is the captain[2] of the Royal Challengers Bangalore franchise in the Indian Premier League. He also played for the West Delhi Cricket Academy.[3] Kohli was the recipient of the ICC ODI Player of the Year award in 2012.[5] SportsPro has rated him the 13th most marketable athlete in the world.[6] Kohli captained the victorious Indian team at the 2008 U/19 Cricket World Cup held in Malaysia He was named vice-captain of the ODI team for the 2012 Asia Cup in March. Kohli made 212 runs in the two Test matches including a century and two half-centuries at an average of 106. In the second Test at Bangalore, Kohli scored his second Test century. He made 103 runs with 14 boundaries and one six in the first innings. In the second innings, he made 51* runs and was awarded Man of the Match.[48] Kohli was included in the 15-man squad for the tournament. He played in the warm-up match against Sri Lanka and scored 144 runs off 120 balls at a strike rate of 120 and led India to victory. Dhoni got injured in first match of triangular series so kohli lead the team in the remaining matches. He became first time captain of Indian ODI team He was named the captain of the Royal Challengers Bangalore team for the sixth season.[2 IN 2012 HE was awarded by ICC ODI Player of the Year and Peoples Choice Awards for Favorite Sportsperson of the Year

ENDORSEMENTS
Kohli has endorsements with the following brand:

Nike TVS Motors Fastrack (from Titan) Royal Challenge (from United Spirits) Sangam Suitings Fair and Lovely Herbalife Flying Machine

3C Company (a real estate player) Red Chief Shoes Boost Toyota Motors Celkon Mobiles Cinthol (from Godrej) Munch (from Nestle) PepsiCo.

VIRAT KOHLI THE NEW FACE OF FAST TRACK

Indias Famous Youth Icon to represent Countrys Favourite Youth Fashion Brand . Indias most exciting and fastest growing youth fashion brand Fastrack has found a perfect match in Virat Kohli, one of the youngest most aggressive cricketers today. Formalizing the relationship Fastrack signed Virat Kohli as its brand ambassador on Wednesday, 10th February 2010. Virat, who is happy to be associated with Fastrack says, I am very excited to be representing a brand like Fastrack that stands for cutting-edge innovation and fashion in the youth space. I have always admired the brands attitude and style and relate to it closely as it is refreshingly trendy and fast. Expressing his views on this occasion, Mr. Ronnie Talati, Vice-President and Business Head, Fastrack and New Brands said, Virat personifies the mind set of todays youth and we believe that the association is a perfect match between Virats personality and what we stand for as a brand both are young, admired, aggressive and extremely popular with the youth. Being true to the brand image that Virat will endorse as a famous youth icon, he has indeed moved on from carrying his fashion statement at social dos to his unparalleled captaincy of a cricket team which won a World Cup under 19. He makes a perfect choice for Fastrack, as both are ambitious and symbolize Style and Fashion BRAND PERSONALITY AND BRAND AMBASSADORS PERSONALITY: Young , Admired Energetic and Fast Youth oriented Aggressive Stylish and Fashionable

VIRAT

KOHLI

- THE NEW

FACE

OF

TOYOTA
Toyota Kirloskar Motor (TKM) has signed on Indian cricketer Virat Kohli as their
brand ambassador.The young cricketer is the ideal brand ambassador for Toyota in their new phrase of growth in India as they design vehicles that are fun and exciting to drive. Toyota intends to connect with the youth of India,who comprise over 60 per cent of the population.And Virat Kohli is someone the youth definitely connect with in terms of his passion and dedication for and success in the nation's favourite sport. For Kohli,who is also the brand ambassador of TVS Motors,the new endorsement comes as a tremendous step up."I am excited to be a part of Toyota's drive to connect with India's youth.Toyota inspires the spirit of success and that is an emotion that is close to my heart,"said Kohli. As the new face of the Toyota brand,Kohli will feature in a blitz of electronic and print advertisements from the company,which should help Toyota create a sizeable connect with the countrys youth. Toyota Kirloskar Motor Marketing Deputy Managing Director Sandeep Singh said,"We are extremely happy to announce Virat Kohli as our brand ambassador.He brings with him all the emotions that Toyota aims to offer its customers through its vehicles passion,exuberance,energy,fun and excitement.Toyota's journey in India and Virat's journey in cricket bear similarities.From a budding player,both went on to become a promising player,in such a short duration of time.Brand Toyota and Virat Kohli both represent perfection and continuous improvement." If there is one thing that the Japanese car maker and its newly recruited young brand ambassador have in common,it is to rise to the occasion in times of trouble,and lets hope their newfound synergy helps them achieve similar goals in the future.

LITERATURE SURVEY
To study my project I have reviewed published articles on newspapers,journals,magazines and periodicals. 1.THE TIMES OF INDIA

At Rs 3 crore, Brand Virat Kohli breaks into big league

At 23, Virat Kohli's exploits on the field - combined with his youth, good looks and attitude - make him a compelling proposition for brand endorsement TNN | Mar 21, 2012 MUMBAI: He is being described as the hottest one-day cricketer on the planet and a potential captain candidate for Team India. At 23, Virat Kohli's exploits on the field combined with his youth, good looks and attitude make him a compelling proposition for brand endorsements. The Kohli charm is already at work. The Delhi lad's annual endorsement fee has shot past Rs 3 crore per brand after his two recent blitzkrieg centuries in one-day cricket. He is poised to sign two-three fresh endorsement deals at new rates, which have soared threefold from just under Rs 1 crore he charged a year ago. TOI has learnt that he has signed P&G's Vicks brand and could sign up with a cellular operator and a mobile handset brand after the Asia Cup. "Age is on his side and the timing is also right, making him a perfect fit for all brands which are targeting the youth. We are talking to brands for possible endorsement deals, but Virat is clear that the brand fit has to be there for him to sign up these contracts," said Bunty Sajdeh, CEO, Cornerstone Sport & Entertainment, the agency which handles Kohli's brand endorsements. The cricketer's current portfolio has 10 brands, including Arvind's Flying Machine, Titan Fastrack, PepsiCo, Fair & Lovely and TVS Motors, besides others. Sajdeh said he will look to sign only short-term contracts for Kohli despite many brands wanting longer associations with the cricketer. "He is currently going from strength to strength and one does not know how it will be before the World Cup in 2015. Therefore, it is best that we finish off all contracts in 2014," he told TOI.

In the cricketing world, Kohli is now being seen as next only to M S Dhoni and Sachin Tendulkar as far as brand equity goes. MSD's endorsement fee went rocketed to Rs 8-10 crore annually after the World Cup win, and is still by far the biggest brand endorser neck and neck with the likes of actors such as Aamir Khan, Shah Rukh Khan and Ranbir Kapoor. "Kohli will soon become a default option for brands wanting to invest in cricket. What he has going for him is the attitude he carries with him on and off the field," said Anirban Das Blah, MD, Kwan Entertainment and Marketing, which works closely with Cornerstone Sport on Kohli's endorsements. Kohli's youth makes him an ideal choice for brands that chase a younger demography, which is key to India's consumption-led growth. "We feel we entered at the right stage and the next couple of years will be the peak of his career. He fits the brand proposition perfectly for us and has a charismatic appeal," said J Suresh, MD (brand and retail), Arvind, which owns brands like Flying Machine and Arrow. The jeanswear brand signed Kohli last year before the World Cup at a moderate price and is close to renewing the contract with him till 2013, said sources close to the development. Another brand Titan Fastrack, which caught him early in 2010, also has its endorsement contract up for renewal, rendering it more expensive after his recent successes. Industry observers are watching whether Kohli would follow MSD in swelling his portfolio with brands, not being too picky with his choices. Sajdeh said Kohli, on the contrary, turns down more offers than what he accepts.

2. GQ MAGAZINE 21 MARCH 2013 : Why

brands love Virat Kohli so much?

With almost 15 brands in his kitty, Virat Kohli has become a brand to reckon for. Endorsement after endorsement- he is one guy who is reaching out to every TG in almost effective manner. As a result brands are chasing this young dynamic cricketerwhich has led to a tremendous soar in his fee as well.

At 24, Virat Kohli's performance on the field - combined with his youth, good looks and attitude - make him a compelling proposition for brand endorsements. Toyota Etios Liva, Arvind's Flying Machine, Titan Fastrack, PepsiCo, Fair & Lovely, TVS Motors and , Celkon Mobiles etc. are few of the brands he is associated with. As per

the brand equity he is only being compared to M S Dhoni and Sachin Tendulkar. Dhoni's endorsement fee shot up to Rs 8-10 crore annually after the World Cup win, and is still by far the biggest brand endorser, neck and neck with the actors such as Aamir Khan, Shah Rukh Khan and Ranbir Kapoor. Not only is he dubbed as 'Mr dependable' for the Indian cricket team, his connect with youth, women and children has positioned Virat Kohli as a dependable ambassador for over a dozen brands. Industry experts say Kohli's annual earnings have crossed the R100-crore mark at the start of 2013. Recently, Kohli added juicy endorsement deals in his kitty, including Cinthol Deo, the leading brand of Godrej Consumer Product and Nestle India's Munch. According to a recent data from TAM AdEx India, Kohli has captured the second leading position with 21% share of ad volumes in television media for January to Dec 2012. While Tendulkar leads the pack with 25%, Dhoni takes the third spot with 15% of ad volumes. Cornerstone Sports & Entertainment, which handles his brand endorsements deals, is finding it hard to turn down new and more lucrative endorsement deals for this young cricketer. JWT India recently launched an exciting campaign with the cricketer as brand ambassador for Nestl MUNCH 4X4 made from four rich layers of wafer and Choco. The advertising campaign, that is creating a lot of excitement and buzz, casts Virat Kohli in a never seen before avatar as Balakrishnan Vaali. The campaign definitely flaunted Virats acting skills which were appreciated by many. The launch of the new MUNCH campaign in leading dailies coincided with the day ViratKohli scored a century in the first cricket test match of the India-Australia series. The roll out was very well supported by innovative activity on digital media. Vaali was given a distinct personality on Facebook and was instrumental in almost doubling the fan base on the Nestle Munch Facebook page. The specially created Twitter handle @BKVaali created a platform for the target audience to engage with him and Vaali led the conversation in his own unique and witty style. An exclusive premier of the new TVC on Digital three days before TV created a lot of buzz and excitement and it already has half a million views on YouTube. BK Vaali now also has a 350+ strong following on Twitter. For Etios &Liva to create a more youthful image for itself Dentsu Communications created a racy, exciting campaign for Toyota and Virat Kohli, Toyotas brand ambassador has been used to strengthen the idea. He accentuates the youthful and sporty dimensions of the brands and makes racing cues relatable, real-life and aspirational, for consumers.

Recently began a seamless effort to cast Cinthols brand philosophy of Alive is Awesome over cricket fans on the microsite www.cinthol.com/deo via a teaser film that had a tense Virat Kohli sitting in the dressing room before a match. The film ended with a simple question posed by the young superstar of Indian cricket and brand ambassador for Cinthol Deo, Do you know whats going on in my head? Built purely on social media, the teaser phase was led by the microsite where Virat Kohli personally responded to tons of interesting, surprising and entertaining comments via video in a candid tone. Within 5 hours of its official launch on Twitter, #InViratsHead was trending worldwide. It has been trending in India as well (all cities included), sometimes even above the 2013 union budget and the railway budget. Fans from US, UK, France, Australia, Singapore, Pakistan and pan India have been posting their answers via Twitpics, Youtube videos and witty one-liners. With over 40,000 Youtube views, 15,000 tweets and countless Facebook shares and comments, the campaign has gone viral even before the reveal. On Twitter especially, the estimated reach has been well over 14,00,000, making the brands Twitter followers grow by 300%. Total impressions have escalated to an unprecedented 10 million. Boxed outside the many clichs of this category, the campaign is a focused attempt to liven up young India with the Alive is Awesome spirit. In coming years Virat Kohli-The brand will surely climb several more ladders of success. Before him many young cricket players got into the same space as he is but nobody got this strong hold over both the games- on ground and off ground. He is different and thats the reason every brand today wants to tap his youthful yet dependable proposition.

3. THE INDIAN EXPRESS

Brand Virat Kohli is now worth Rs 100 crore

Lalitha Srinivasan , Ashish Sinha : Mumbai/New Delhi, Tue Mar 19 2013

Not only is he dubbed as 'Mr dependable' for the Indian cricket team, his connect with youth, women and children has positioned Virat Kohli as a dependable ambassador for over a dozen brands. The stylish right-handed batsman is now said to have joined the select Rs 100-crore brand endorsement club, which also features skipper M S Dhoni and master blaster Sachin Tendulkar. The 24-year-old's on-field consistency has helped him in not only doubling his appearance fees to over Rs 3 crore, but his average endorsement fees has also doubled in a short span of 12 months. Clubbed together the 15-plus brands Kohli endorses and his appearance fees, industry experts say Kohli's annual earnings have crossed the R100-crore mark at the start of 2013. Recently, Kohli added juicy endorsement deals in his kitty, including Cinthol Deo, the leading brand of Godrej Consumer Product and Nestle India's Munch. GCPL executive vice-president Sunil Kataria said: ''We chose Virat for his youthful appeal and adventurous spirit. Today Virat is a youth icon and he embodies the spirit of our iconic brand Cinthol." Cashing in on Kohli's popularity, Nestle India created a high-voltage ad campaign featuring Kohli. Commenting on Nestle India's new campaign, Bobby Pawar, chief creative officer, JWT said: ''After some vigorous head banging at JWT India we hit upon the

idea of having Virat Kohli play a very unexciting look-alike of his named Balakrishnan Vaali. And it has worked well for the brand." In fact, GCPL has relaunched its Cinthol Deo brand and has revamped its communication strategy with its new brand ambassador. At present, Kohli's annual endorsement fee ranges from Rs 3.5 to 5 crore per brand. "With his new endorsement deals, Kohli's annual fee per brand has soared three-fold from just under R1 crore two years ago. It is expected to jump further this year "pointed out an industry analyst in Mumbai.

METHODOLOGY
For my study, I have relied mostly on secondary material i.e, published articles in newspapers, journals, magazines and periodicals. I have used some books. For my analysis I could rely on descriptive writing.

ANALYSIS
From all the research I have done regarding Brand Ambassadors and Virat Kohli as a Brand Ambassador in India I came to know about the importance of good Brand Ambassadors in promotion of products. Brand Ambassadors represent the products they endorse and leave such a mark on the minds of the consumers that they start associating the product with the endorsee. Thus, companies widely use celebrity people as an Ambassador to their brand. A Brand Ambassador, if not appointed, it is incompleteorganization because a Brand Ambassador is not always a celebrity, butcan be an internal Employee who has a capability to promote a Brandand has a wider reach. It Starts with the Marketing process, wherein theBrand is Promoted or sold in the market. It can be through variousmodes like Advertising , Direct Marketing, Guerrilla Marketing,Positioning, Relationship Marketing, Viral Marketing . In todays competitive market, in Advertising type a person ishired to promote a new or existing Brand It can be throughadvertisements on T.V., Radio, Newspapers, Magazines or the Internet. While launching a new product, a product has following obstacleswith customers They are not aware of your product. They dont understand the benefits of your product. They dont feel your product has perceived value. They dont see how your product meets their needs. A Brand Ambassador fills this holes, i.e. through his/herpresentation, makes customers aware of the product, explains thebenefits of the product, through his personality gives the product toappear as a perceived valued product, and makes the customersunderstand how his brand meets the customers needs. A BrandAmbassador overall helps to/is - Excellent for morale. Help to boost the sales. Support the brand of the company. Make customers and clients satisfied. They have enhanced self confidence and self esteem. Provide the company a defined competitive boundary. They are supporters for the business and as a result staff churn is decreased. The companies have 5 key motives behind endorsing a celebrity which are as follows: 1.Instant Brand Awareness and Recall. 2.Celebrity values define, and refresh the brand image. 3.Celebrities add new dimensions to the brand image. 4.Instant credibility or aspiration PR coverage 5. clients Successful brand ambassador formula = S=P* D*AV the multiplier effect S: successful brand P: effective product D:distinct identity AV:added values

CONCLUSION
A BRAND AMBASSADOR is someone who, at the most basic level, represents brand in a positive way. It is the duty of a BRANDAMBASSADOR to express the message of a company to consumers or people who would gain something about the brand being advertised. A capable Brand Ambassador is the walking and talking embodiment ofthe product that he/she is representing. In Theory, a Brand Ambassador is a person who understands the product as well as the person who created it or the person who owns the company of which he/she is go ingto represent. A well performed advertisement by the Brand Ambassador leads to higher Demand by the perspective consumers. He appeals the Human aspects of the product in a manner of improvising the life of the consumer. He builds an Image that the brand hopes to put out. Virat Kolhi is vibrant, full of energy and vigour. Most importantly he is at the peak of his cricketing career . He has left behind his seniors like Virendra Sehwag, Yuvraj Singh and Zaheer Khan. Industry experts say that Kohlis annual earnings have already shot past the 100- crore mark at the start of 2013 with over 15 endorsement deals in his kitty including Boost, Fair & Lovely, Pepsi Co., Fastrack, Celkon Mobiles, TVS Sports, Toyota Liva, Cinthol Deo and Nestle Munch among others. Having said that one cannot deny the fact that Kolhi is surely one of the strongest and most dependable brands India has right now, and given the present scenario it just gets bigger and better for the amber-eyed Delhi lad. .

BIBLIOGRAPHY
BOOKS: MARKETING MANAGEMENT :analysis, planning ,implementation and control. By-PHILIP KOTLER Published by- PRENTICE HALL OF INDIA PRIVATE LTD

WEBSITES: 1. 2. 3. 4. 5. 6. www.wikipedia.com www.thetimesofindia.com www.gqindia.com www.theindianexpress.com www.google.com www.slideshare.com