INTRODUCTION Apple Computers 30 year old history is full of highs and lows, which is what we would expect from

a highly innovative company. Apple has made several hugely popular products over the years.(Some of which we use too!). (But do you know that), theyve also completely fallen on their face several times! They struggled mightily while Steve Jobs(one of its co-founders) was not a part of if the organization. Apple reached a point where many thought they wouldnt survive. When asked in 1997 what Jobs should so as head of Apple, Dells thenCEO said in an interview (that) : Id shut down Apple and give back the money to the shareholders. Well, times changed. Less that 15 years later, Business week ranked Apple as the top performer in the year 2012, in view of the sales of the much in demand iPod music players (79 million units in 2011). Apple (as we know) rarely introduces a new type of product. Thus, instead of being the pioneer, they are an expert second mover by refining existing products. Portable music players and notebook computers are examples. Apple increases the appeal of their products by making them stylish and functional.

HISTORY Apple Inc. formerly known as Apple Computers, since its humble beginning as a computer company making hand built machines conceived out of a college dropout, the Apple empire has certainly come far. Today Apple Inc. has almost 50,000 employees and reported a $14 billion profit in 2010, becoming one of the most valuable companies in the world. From the first Apple I to the iPad, following are some of the big Apple wins and a few of its failures: 1976- Apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne. Wayne subsequently sold his share of the company back to his partners for $800. The first offering by the company was a hand-built Apple 1 presonal computer retailing for $ 666. 1977- Apple II was introduced. Boasting color graphics, open architecture and a floppy disk drive interface, the Apple II was positioned well ahead of its

competitors and subsequently the personal computer of choice for the business world. 1983- The apple Lisa was launched, the first PC to feature a Graphical User Interface(GUI) and a mouse. Jobs named it after his daughter Lisa Jobs. 1984- Apple launched the Macintosh with its powerful TV commercial. The Mac was a huge success thanks to its advanced graphical capabilities perfect for desktop publishing. It was the first computer to feature typographic fonts which we today see in all kinds of personal computers and handheld devices. 1985- Co-founder and head, Steve Jobs fired from Apple by the board of directors. He then went on to develop a new computer company, NeXT Inc. 1989- Macs go portable with the Macintosh Portable and Power Book, which set the ground for layout and ergonomic design for most of the future Laptops and PCs. 1996- Apple purchases NeXT, bringing Steve Jobs back into Apple as an advisor. He eventually became the CEO , when he officially stepped into the role permanently in 2000. 1998- The iMac with its beautiful and attractive design and advanced digital video editing capabilities was launched and it became the launching pad for Apples return to being a computer industry leader. 2001- Apple introduces the first generation iPod which revolutionized the digital music industry and became hugely successful with almost 350 million units in its various forms and generations sold since its debut. 2003- To follow up on the iPods success, Apple launched iTunes. The software provided a media player and a way for Macintosh users to manage their digital music collections and sync them with their iPods. It also allowed users to buy music directly through the software 2005- Apple released its popular line of Intel powered computer with the introduction of the MacBook, MacBook Pro and iMac which eventually replaced its previous models of the Macs. 2007- The first Apple iPhone was launched, revolutionizing smartphone technology and mobile computing. The App store allowed third party developers to make and distribute iPhone compatible applications including games, lifestyle apps etc.

2010- The first Apple iPhone was launched, revolutionizing smartphone technology and mobile computing. The App store allowed third party developers to make and distribute iPhone compatible applications including games, lifestyle apps etc. iPhone Now, Ill tell you about the smartphone designed, developed and marketed by Apple. The iPhone comes in two models: iPhone 5s and iPhone 5c Talking of the iPhone 5S, it is available in three color options: Silver, Gold and Space gray. Some of its key features include: A beautiful 4 inch retinal display with 326ppi that produces crystal clear images and razor sharp text. An 8 MP iSight with True Tone flash. It comes with features like continuous burst mode, auto image stabilization, square photos, panorama and filters that makes the photo-taking experience much more effective. It also comes along a 1.2MP front facing camera that allow the user to take selfies and make video coversations. It comes with the latest iOS 7. With new features like smarter multi-tasking abilities with the side-swipe action, AirDrop for sharing content and a quickaccess Control Centre to make frequent actions simpler and easier, which make iOS 7 easy to use, beautiful to look at and perfect to work with. The Touch ID feature: A New Fingerprint Identity Sensor that recognizes your fingerprint on the Home button to unlock the phone. It ensures maximum security to the users precious data. the iPhone 5S is a 64-bit smartphone that holds the 1.3 Ghz Dual Core A7-chip. A gamers seventh heaven, the phone is designed to deliver detailed graphics and visual effects with no lag whatsoever. The M7 Motion Co-Processor supports the A7 chip to make it more efficient with great power management in addition. It comes in 5 colors. Green, Blue, Yellow, Pink and White It has almost the same features as the iPhone 5S, except that it does not have touch ID and it comes with an Apple A6 processor which is without a coprocessor. Also, its backside is made of high quality plastic instead of aluminum.