Chapter 3 Analyzing the Marketing Environment

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The actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers?

The larger societal forces that affect the microenvironmentdemographic, natural, technological, political, and cultural forces?

The actors close to the company that affect its ability to serve its customersthe company, suppliers, marketing intermediaries, customer markets, competitors, and publics?

Firms that help the company to promote, sell, and distribute its goods to final buyers?

Any group that has an actual or potential interest in or impact on an organizations ability to achieve its objectives?

The 78 million people born during the baby boom following World War II and lasting until 1967?

The 45 million people born between 1965 and 1976 in the birth death following the baby boom?

The 83 million children of the baby boomers born between 1977 and 2000?

The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics?

Differences noted over a century ago by in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises?

Factors that affect consumer buying power and spending patterns?

Natural Resources that are needed as inputs by marketers or that are affected by marketing activities?

Forces that create new technologies, creating new product and market opportunities?

Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society?

Institutions and other forces that affect societys basic values, perceptions, preferences, and behaviors?

DAILY DOUBLE

All of the following are forces that affect a companys ______________? The Company Itself Suppliers Marketing Intermediaries Customers Competitors Publics

All of the following are forces that affect a companys _____________? Demographic Economic Natural Technological Political Cultural

Factors affecting this environment include: Shortages of raw materials Increased pollution Increased government intervention Environmentally sustainable strategies

All of the following groups are examples of _________? Financial Media Government Citizen-action Local General Internal

Consumers, Businesses, Resellers, Governments and International are all examples of different types of ___________ or ___________?

The overall aging of the U.S. population is best described by this macroeconomic force?

Recently one of your suppliers has gone out of business. Is your company being affected by its micro or macro economic environment and what force?

An overall better educated U.S. population is best described by this macroeconomic force?

Recently, the advertising agency that your marketing department uses to create and place ads has increased their fees by 20%. Is your company being affected by its micro or macro economic environment and what force? DAILY DOUBLE

Hiring lobbyists, Running advertorials, Pressing law suits, Filing complaints and Forming agreements to control channels are examples of proactive or reactive responses? Why?