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The Challenge: Building Public Support for Meaningful Climate Change Solutions Until recently, the effects of global warming have gone unnoticed or been ignored by the American public. Now, our climate system seems to have tipped, and warming temperatures are widely manifest in costly floods, wildfires, droughts and extreme weather. Nearly 80% of Americans say they notice, and they are concerned. Climate change directly threatens our economy, health, and security, and challenges our moral character. This new reality presents a new opportunity. Reality is trumping doubt and apathy. We have the opportunity to reframe the climate issue and mobilize new constituencies by focusing on the impacts that Americans see all around them. We can shift climate from an environmental issue to a social issue, resonant with the center of American values, and achieve meaningful action on climate solutions. The Opportunity: Social Change Through Institutional Leadership MomentUs is a new strategic organizing initiative currently sponsored by the MacArthur Foundation, TOSA Foundation, Rockefeller Family Fund, ClearPath Foundation and the Linden Trust for Conservation designed to build public support for climate change action. The initiative will help catalyze a game-changing increase in support for climate solutions by using local and regional climate impacts and the need for preparation to engage the American public in mitigation. MomentUs will lead from behind, fill strategic gaps and empower effective American responses to the economic, health, security and moral challenges brought by climate change. MomentUs will: 1. Develop and support a broad network of institutional leadership from six targeted sectors, in independent and collective efforts to engage their stakeholders and the public in climate solutions. 2. Build the capabilities and enhance the effectiveness of climate solutions advocacy with research emphasizing solutions-oriented, actionable knowledge that informs programs and communications. 3. Facilitate development of a Path to Positive to coalesce the movement, guide climate policy solutions, engage and empower Americans, and effectively address the problem. 4. Build, support and celebrate climate solutions leadership by cultivating collaborative leadership among organizational and thought leaders across America. 5. Create a new master narrative to harnesses economic, political, and social forces in proactive work on climate solutions. This will be grounded in sensible moral appeal, resonate with American values, and shift the national discussion toward immediate relevancy and action. 6. Create a national campaign to build a values majority of support for effective action on climate that leads to national, state and local institutional, individual and public policy action. MomentUs will change American social norms on climate change so that we are prepared to minimize the risks and maximize the opportunities of changing climate and volatile weather. In addition to building the social basis for climate solutions, this work will complement and support other key climate advocacy work, including grassroots advocacy and efforts to directly build political will for climate solutions.

Q&A
MomentUs is a strategic organizing and communications initiative designed to shift attitudes and build a critical mass ! of public support for action on climate change. The goal is to help America reach a tipping point of support for change solutions by building a foundation of mainstream institutional and ! individual leadership ready to act when communities, states and the nation seek to act. America changes when large American institutions change. Using the new realities of climate change, MomentUs will build institutional support within six sectors with a shared vision, principles and commitments, and programs ! that enable them to positively and effectively engage their range of stakeholders in climate solutions. People follow their leaders and tribes. MomentUs will enroll leaders in six key sectors and help them lead by example with programs that inspire and empower their constituents on climate ! change. After this base is built, MomentUs will launch a national public service and engagement campaign to build upon the momentum in support of needed action. MomentUs is neither a grassroots, political nor policy campaign though it will support these efforts. MomentUs positions climate change as a social issue, engaging Americans with language ! they understand through trusted leaders and organizations using local impacts of climate change and the cobenefits of solutions to provide a long-term, durable base of support.

What is ! MomentUs? What is the ! of goal MomentUs?

What is the theory ! behind of change MomentUs?

How will MomentUs build ! broad public support?

How is ! MomentUs different?

How will we ! know MomentUs is working?

Initial success will be measured by the quantity and quality of leaders and institutions that participate in MomentUs. As programs are deployed, impact will be measured by ! their reach and implementation. Ultimately, impact will be measured through shifts in public attitudes and behaviors measure by major polls and policy changes.
Climate change is impacting all regions and sectors of American society. MomentUs provides leaders and organizations a way to positively and meaningfully address the issue with research, programs, collaboration ! resources and outreach support that otherwise are too costly and challenging for many organizations to develop. MomentUs is a backbone initiative working in the background to build new support and collective action for climate change that in turn will be ! channeled to support other organizations and initiatives. We welcome active partnership with others!

What is the ! to my value-add organization?

How does MomentUs ! coordinate with other efforts? !