(6 pages) OCTOBER 2012

P/ID 28509/PCMJ
Maximum : 100 marks

Time : Three hours

SECTION A (10 2 = 20 marks) Answer ALL questions. All questions carry equal marks. Each answer should not exceed 50 words. 1. What is market survey?

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2. What is qualitative research?

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3. What is meant by schedule?

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4. What is random sampling? Random v G G? 5. Who are called respondents?

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6. What is survey?

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7.

What is market research report?

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8. What is research design?

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9. What is customer interaction?

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10. Who explains the need theory?

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SECTION B (5 6 = 30 marks) Answer ALL questions. All questions carry equal marks. Each answer should not exceed 250 words. 11. (a) What are the features of good marketing research?

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Or (b) What are the qualities of a good interview in research?

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P/ID 28509/PCMJ

12.

(a)

Explain the significance report writing in brief.

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Or (b) Describe research. the objectives of marketing

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13. (a) Describe the types of observation followed in research programmes.

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Or (b) Explain the types of data collection in brief.

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14. (a) Write briefly various probability sampling methods.

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Or (b) What are the rating scales used in the organizational research?

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P/ID 28509/PCMJ

15.

(a)

Explain the bebaviour.

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model

of

buyer

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Or (b) Briefly explain the social and cultural influences of buyer behaviour.

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SECTION C (5 10 = 50 marks) Answer ALL questions. All questions carry equal marks. Each answer should not exceed 500 words. 16. (a) What are the factors to be considered while selecting a problem for research? Explain in detail.

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Or 4

P/ID 28509/PCMJ
[P.T.O.]

(b)

Enumerate various steps in the preparing a research design.

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17. (a) Explain the importance information system. of marketing

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Or (b) Explain the behaviour. systems view of buyer

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18. (a) Explain the types of interview.

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Or (b) What is sample size? Discuss why is it important in research?

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P/ID 28509/PCMJ

19.

(a)

Make a suitable report in the format for assessing the market of a new product to be introduced in the market.

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Or (b)

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Explain the family influence on purchased decision.

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20. (a) Explain various consumer decision making models.

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Or (b) Explain the steps in purchase decision process.

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P/ID 28509/PCMJ