DENNIS DeSMITH

Mission Viejo, CA ddesmith@cox.net 949-285-9444 www.linkedin.com/in/dennisdesmith

SALES OPERATIONS / BUSINESS DEVELOPMENT

Senior Manager and Business Development professional consistently recognized for successfully developing, negotiating, and implementing profitable partnership programs ensuring increases in company shareholder value within the wireless telephony, technology, and consumer package goods arenas . Key competencies include: Indirect Distribution Management Account Acquisition / Expansion Vendor Management Mergers / Acquisitions / Divestitures Stakeholder / Client Presentations Project Management Product Development / Launch Business / Channel Development Segment / Transactional Marketing Leadership / Team Development

PROFESSIONAL EXPERIENCE
INGRAM MICRO, Santa Ana, CA Manager, Vendor Business, North America Mobility 2012 2014 Responsibilities include managing mobility wireless device sales, network connectivity, and marketing strategy through the top four national wireless carriers in North America. Successfully developed and implemented new carrier enterprise activation program for Sprint that includes: enhanced reseller recruitment, internal and external sales education that will lead to $5M in gross revenue in 2014. SOUTH COAST REFEREE ASSOCIATION, Mission Viejo, CA 2009 - Current Professional Soccer Referee, USSF certification Officiated California Youth Soccer Association and CIF High School sanctioned soccer matches in the Orange County area. VERIZON WIRELESS, Irvine, CA 1995-2009

Director, Business Development and Indirect Distribution 2004-2009 Directed the integration effort for the merger between several wireless companies. Established structure and support teams for divested and integrated properties. Managed all facets of operations including the divestiture teams insuring successful integration of customers, sales channels, marketing functions, customer service, billing, network, and back-end systems. Directly managed three direct reports and indirectly up to 50 cross-functional teams with budget of $20M. Successfully led the integration of over 300K wireless customers to Verizon Wireless billing system and network. - Designed and implemented the process to replace current wireless handsets saving the company over $2M in subsidy costs. - Developed a dual point-of-sale strategy for Retail store channel incorporating and streamlining multiple processes leading to a 55% increase in sales and 70% increase in revenue during the first 6 months. Developed and implemented the process to assist in negotiating with a seller description of services. Process is now the standard for all company integration activity. - Upgraded process reduced the length of negotiation by 50%; shortening the integration life cycle resulting in savings of $1M to $2M per deal.

Dennis DeSmith - 949-285-9444 VERIZON WIRELESS (cont.)

Page Two

Director, Indirect Distribution Sales 1995-2004 Directed and supported operations for local indirect distribution and national retailers within 12 Western states. Developed and implemented sales, marketing, merchandising activities. Designed and implemented standards of performance, strategic plans and programs. Served as liaison with corporate headquarters. Generated over $250M in service revenue annually with annual sales of over one million new customers. Directed, managed, and developed 10 direct reports including Associate Directors, Managers, and Account Managers. Total team of 35. First year sales reached 135% of budget generating over $330M in service revenue. - RadioShack account launch (400+ locations): successfully led effort for the west area in launching new national account including wireless services and products. - Led development of training, merchandising materials, account and territory support structure, sales quotas, advertising and sales incentives. Successfully negotiated two of largest west area master agent contracts. Created over $1B in forecasted service revenue over the life of the contract. - Led an internal negotiation team in developing contract language, compensation structure and advertising funds to ensure sales goals and commission budgets were met. Developed and implemented a standardized agent program including critical elements based on exclusivity including commission, co-op, market development funds, advertising, and merchandising. - Created and presented financial models including expenses and commission. Successfully gained approval from senior executives. - Cost saving was over $5M during the first 2 years of the program; still in use today. Brown-Forman Corporation, Newport Beach, CA Chain Account Manager Southern California Managed the sales and merchandising efforts for all large off-premise chain accounts including (Vons, Ralphs, Savon Drug, Thrifty, Lucky, Safeway, Albertsons, Stater Bros.) Achieved and exceeded sales targets every year including new brand launches. EDUCATION BA, Business Administration, California State University Fullerton, CA