ARCHITECTURE & DESIGN

Creating Maximum Value

FACTORS FOR SUCCESS

FACTORS FOR SUCCESS

Whatever the type, style or location of the shopping centre environment, in order to maximise the value they all tend to respond to a number of fundamental Factors For Success. In reality the response to these rules is both an art and a science. The science tells us that the shopping centre is a machine, with very precise design requirements. The art comes in the creative manipulation of the rules to produce a development that is a unique response to the special nature of the context and customer.

ROOSEVELT FIELD Long Island, USA

FACTORS FOR SUCCESS

Location Access Parking Layout and Customer Circulation Tenant Mix Anchor Tenants Design Centre Management Security and Safety Promotions Leisure & Special Customer Facilities

ARCHITECTURE & DESIGN

FACTORS FOR SUCCESS

7 desiGN
The ambience created to make shopping
more enjoyable, and to encourage repeat visits.

It is important to understand that a beautiful

design cannot make a poorly organised/ planned shopping centre into a good one, but it can make a good shopping centre into an even better one. Good architecture is not a remedy for weaknesses created by ignoring the other factors for success.

Everyone has a view regarding design and in

shopping centre architecture there is no right answer. The solution tends to evolve from a combination of the client , the architect and political and cultural drivers.

never forget the needs and aspirations of the customer and the tenants.

The important aspect of the design is to

Madrid Xanadu Madrid, Spain PlaZa Norte Madrid, Spain Alcala Magna Alcala de Henares, Spain

FACTORS FOR SUCCESS

7 desiGN
The 1970s Dark Malls

ELDON SQUARE Newcastle, UK

FACTORS FOR SUCCESS

7 desiGN
The UK retail construction boom in the 1980s A development of the American shopping centre model

Harlequinn Watford, UK

FACTORS FOR SUCCESS

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The 1980s The regional shopping centre Taking customers from the city

meadowhall Shefeld, UK

FACTORS FOR SUCCESS

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Development Around the world today: Mixed-use City centre rehabilitation and regeneration Multiple activities Return of the open street Bigger is better Major expansion into new markets Local identity Sustainability e-shopping The death of the shopping centre?

H2O CIO RIVAS MADRID, SPAIN CABOT CIRCUS Bristol, UK DAMOVITA CENTRE Bucharest, Romania

INTERNATIONAL PROJECTS THE GRAND STATEMENT

Galactica Park, Moscow, Russia

INTERNATIONAL PROJECTS THE GRAND STATEMENT

Strogino Mixed Use, Moscow, Russia

INTERNATIONAL PROJECTS TOWN CENTRE INTEGRATION

Cabot Circus, Bristol, UK

INTERNATIONAL PROJECTS TOWN CENTRE INTEGRATION

Dambovita Centre, Bucharest, Romania

INTERNATIONAL PROJECTS CONTEMPORARY ARCHITECTURE

Grand Arcade, Cambridge, UK

INTERNATIONAL PROJECTS CONTEMPORARY ARCHITECTURE

Manchester Arndale, UK

INTERNATIONAL PROJECTS CONTEMPORARY ARCHITECTURE

Forum Duisburg, Duisburg, Germany

INTERNATIONAL PROJECTS CONTEMPORARY ARCHITECTURE

Highcross, Leicester, UK

INTERNATIONAL PROJECTS CONTEMPORARY ARCHITECTURE

Letnany Tesco phases, Prague, Czech Republic

INTERNATIONAL PROJECTS CONTEMPORARY ARCHITECTURE

Mira Mnchen Nordheide, Munich

INTERNATIONAL PROJECTS DECORATIVE ARCHITECTURE

Madrid Xanad, Spain

INTERNATIONAL PROJECTS DECORATIVE ARCHITECTURE

Plaza Imperial, Zaragoza, Spain

INTERNATIONAL PROJECTS DECORATIVE ARCHITECTURE

Alcal Magna, Alcal de Henares, Spain

INTERNATIONAL PROJECTS DECORATIVE ARCHITECTURE

Baneasa Shopping City, Bucharest, Romania

INTERNATIONAL PROJECTS DECORATIVE ARCHITECTURE

Rivetoile, Strasbourg, France

INTERNATIONAL PROJECTS CLASSIC ARCHITECTURE

Euroma 2, Castellaccio, Rome, Italy

INTERNATIONAL PROJECTS CLASSIC ARCHITECTURE

Trafford Centre, Manchester , UK

INTERNATIONAL PROJECTS LEISURE ORIENTATED

Trafford Centre, Manchester , UK

INTERNATIONAL PROJECTS LEISURE ORIENTATED

El Muelle, Las Palmas de Gran Canaria, Spain

INTERNATIONAL PROJECTS LEISURE ORIENTATED

H2Ocio Rivas, Madrid, Spain

INTERNATIONAL PROJECTS LEISURE ORIENTATED

Fort Lauderdale, Florida, USA

INTERNATIONAL PROJECTS OPEN STREET RETAIL

Plaza Mayor, Malaga, Spain

INTERNATIONAL PROJECTS OPEN STREET RETAIL

Princesshay, Exeter , UK

INTERNATIONAL PROJECTS OPEN STREET RETAIL

Forum Mersin Turkey

INTERNATIONAL PROJECTS OPEN STREET RETAIL

Sector 88, Gurgaon, India

INTERNATIONAL PROJECTS SUSTAINABLE ARCHITECTURE

Le Moulin des Landes, Quimper, France

INTERNATIONAL PROJECTS SUSTAINABLE ARCHITECTURE

Centre Commercial Carrefour, Chambourcy, France

FACTORS FOR SUCCESS

7 KEY desiGN CONSIDERATIONS

Every project should have a clear concept idea The volume and 3D character of the spaces The quality of lighting The quality of the details The shopfronts

FACTORS FOR SUCCESS

SUMMARY
From its beginning in the USA, integrated retail development has successfully spread to all parts of the world. In each country as shopping centre development matures, it creates its own national identity, developed by many factors including: financial drivers architectural and urban context shopping culture political will The design of all retail environments conforms to basic planning principles, but all developments are still unique, and are shaped by their location Increasingly retail is looking for more variety and mix of uses in the city, creating more value for the customer

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