Professional Documents
Culture Documents
Revenue
=$894
Cost
=$492
$6,000
$7,000
$8,000
$9,000
$10,000
$11,000
$12,000
$13,000
1
1
0
1
9
2
8
3
7
4
6
5
5
6
4
7
3
8
2
9
1
1
0
0
1
0
9
1
1
8
1
2
7
1
3
6
1
4
5
1
5
4
1
6
3
1
7
2
1
8
1
1
9
0
1
9
9
2
0
8
2
1
7
2
2
6
2
3
5
2
4
4
2
5
3
2
6
2
2
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1
2
8
0
2
8
9
2
9
8
3
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7
3
1
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3
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3
3
4
3
4
3
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5
2
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6
1
3
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0
3
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9
3
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8
3
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4
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6
4
1
5
4
2
4
4
3
3
4
4
2
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5
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6
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4
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9
4
7
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4
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6
S
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No Hedge, 50% Leverage
Total Revenue
Total Cost
Revenue
=$1464
Cost
=$498
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No Hedge: Net Income, Total costs, Total Reven ...
0
...
$7,111.07
.10,517.25
$8.771.25
Tobol fleolau:
$4M.(7
500
$6,(1(11.18
.U,490.99
$6,997.71
.1 ... 1 0
500
Hedge at $12.50: Net Income, Total costs, Totll Reven ...
$3
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0. .. .
-$1,217.33
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
-$5,000 -$3,000 -$1,000 $1,000 $3,000 $5,000
C
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P
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o
b
a
b
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Net Income
Net Income with 50% Leverage
All Hedge, $12.50 Contract
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
-$5,000 -$3,000 -$1,000 $1,000 $3,000 $5,000
C
u
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P
r
o
b
a
b
i
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Net Income
Net Income with 50% Leverage
All Hedge, $12.50 Contract
All Hedge, $10.50 Contract
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
-$5,000 -$4,000 -$3,000 -$2,000 -$1,000 $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000
C
u
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P
r
o
b
a
b
i
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i
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y
Net Income
Net Income with 50% Leverage
All Hedge, $12.50 Contract
All Hedge, $10.50 Contract
No Hedge
The Hedge
Oh merde!
The Hedge
Analysis Says 100% Hedge is Sensible
In Practice, 80% Hedge Ratio
acting as though contract price is $11.25
locking in a reduction in net income
Why Take the Risk?
retail market and supply chain dynamics
strategy not focussed on minimizing margin risk
trading upside for chance at extra $150 per acre
self-insured; moral hazard; What the hell? attitude
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
-$5,000 -$4,000 -$3,000 -$2,000 -$1,000 $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000
C
u
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P
r
o
b
a
b
i
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y
Net Income
80% Hedge Ratio (@ $11.25 Contract Equivalent)
All Hedge, $11.25 Contract
No Hedge
$6,000
$7,000
$8,000
$9,000
$10,000
$11,000
$12,000
$13,000
1
1
0
1
9
2
8
3
7
4
6
5
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6
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7
3
8
2
9
1
1
0
0
1
0
9
1
1
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1
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6
1
4
5
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4
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3
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2
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2
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9
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3
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3
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3
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4
3
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3
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2
3
6
1
3
7
0
3
7
9
3
8
8
3
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7
4
0
6
4
1
5
4
2
4
4
3
3
4
4
2
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5
1
4
6
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4
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9
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4
9
6
S
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100% Hedge, 50% Leverage, $11.25 Contract
Total Revenue
Total Costs
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
-$5,000 -$4,000 -$3,000 -$2,000 -$1,000 $0 $1,000 $2,000 $3,000 $4,000 $5,000 $6,000
C
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P
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b
a
b
i
l
i
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Net Income
Net Income with 50% Leverage
All Hedge, $12.50 Contract
All Hedge, $11.25 Contract
No Hedge
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
-$5,000 -$3,000 -$1,000 $1,000 $3,000 $5,000
C
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P
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b
a
b
i
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Net Income
P&L For Resulting Hedge
80%
82%
84%
86%
88%
90%
92%
94%
96%
98%
100%
-$1,000 -$900 -$800 -$700 -$600 -$500 -$400 -$300 -$200 -$100 $0 $100
C
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b
a
b
i
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Change in Net Income
The Forecast
The Forecast
@Risk Functions
RiskNormal (as before)
RiskGeneral (as before)
RiskTriang (0,0.0074721,0.0074721)
cultural costs grow at maximum annual rate of 1.5%
500 simulations
0%
20%
40%
60%
80%
100%
-
$
5
0
0
0
-
$
4
0
0
0
-
$
3
0
0
0
-
$
2
0
0
0
-
$
1
0
0
0
$
0
$
1
0
0
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$
2
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0
$
3
0
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4
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0
$
5
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0
0
C
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Forecast Net Income: 2012a to 2017b
All Hedge 2012a
No Hedge 2012a
All Hedge 2017b
No Hedge 2017b
Net Income Fol"'!!C.1:: Harvests 20!2.e tD 20!...
$1,000
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Reconsider Understanding of Risk
Look Beyond Revenue Side
prices, yields, revenue require management
What About Costs?
land, fertilizer, energy, water, seed, weather, pests,
disease, regulations, technology, food safety, foreign
currency
major sources of risk
all require management
Reconsider Our Treatment of Risk
Mistake to Focus Mainly on Prices
ignores effect of financing and capital costs
Must Focus on Revenues and Costs -- Margins
Margin Risk Management is Key Strategic
Competence
Hope is Not an Option
Risk Management is a Strategic Function
part of competitive advantage
or lack thereof
major component of management responsibility
just like operations, harvest, distribution, sales
operations and finance intersect in margins
integral part of strategic activities
needs daily attention, high level of expertise, and
good information
contributes to success or failure of company
Strategic Implications for Industry
More Broadly:
prepare to adapt and change
in other words, research, develop, innovate
There Will be Failure; Risk Taking Required
small scale failure (no catastrophes)
fail quickly, learn, move on
risk management more important than ever
Innovation Creates Value
share benefits with customers
share risks with customers, too
Data Sources
University of California Cooperative Extension
(2009)
USDA Agricultural Marketing Service Market
News
Monterey County (CA), Office of the Agricultural
Commissioner
Proprietary Sources
Contact Information
For additional information on the Agribusiness
program at Cal Poly, please contact:
Dr. J ay Noel, Chair
Steven Slezak, Lecturer
Agribusiness Department
College of Agriculture, Food and Environmental Sciences
Cal Poly University
San Luis Obispo, California 93407
Phone: 805-756-5008
E-mail: jnoel@calpoly.edu
sslezak@calpoly.edu