Professional Documents
Culture Documents
experience
below you will find some general instructions for how to prepare your first assignment (due March 21!). 1) Make a selection of interesting job ads from newspapers/journals/websites and inspect them. Pick the most appropriate one - you will use it for writting all three individual assignments. If it is originally not in English, please translate it first. 2) Do the analysis and write it down. The text should include but is not limited to: a description of an ideal candidate based on the ad including her/his competencies, values, personality etc (this will also define the key audience for the video clip), a description of key characteristics of the job that is being advertised, a list of key characteristics of the organization that posted the ad such as its corporate culture, employer brand image, organization's employee value proposition etc. 3) Append the selected ad / posting to the assignment (will not count in the wordcount!) 4) Submit your assignment through the Turn it in system (deadline is announced through the system). You will need to sign up and enroll into the class (the Clas ID is: 7724396; the class enrollement password is: mcerneeng)
Highly aspirational, sustainable growth, success driven, goal oriented, company built off of scale, well- respected, Must enjoy the beer industry Young, outgoing and positive attitude Experience in marketing background or equivalent Currently enrolled in a university degree program Needs to be able to excel in a team first environment High Sense of Urgency Experience in working in a cross functional setting THINKS BIG always pushing the limits to think differently Drive to deliver actions within aligned timelines Act like an owner Drive to reduce complexity in daily operations Ability to deliver results in a fast paced work environment
including deep dive analysis, market test and presentation of recommendations for full implementation
Description of key characteristics of the job: Tasks and duties Responsibilities Roles Key characteristics of the organization Corporate culture Employer brand image Organizations employee value proposition