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Introduction For Samsung Electronics, 2003 was a watershed year. It successfully positioned itself as one of the worlds best mobile phone manufacturers and its products were featured all over the media. Many were calling its mobile phones as the best gift for Christmas or the Mercedes of mobile phones. Samsungs achievements were particularly remarkable considering that its primary focus had previously been in semiconductors and home appliances. Indeed, when it first made the decision to enter the mobile phone business, industry observers viewed the move as foolhardy and reckless. But, much to their surprise, Samsungs foray into the market turned out to be a great success, contributing significantly to the companys profit growth and brand reputation. In 2003, Samsung posted net profits of 6 trillion won ($5 billion) on annual sales of 43.6 trillion won ($37.9 billion). As of April 2004, its market capitalization stood at around 100 trillion won ($87.4 billion). It had also surpassed Sony, which had been a benchmark for Samsung, in terms of revenues and market capitalization. Samsungs exports currently account for two-thirds (79%) of total sales. In addition, Samsung has built its brand around the world; in 2003, the Samsung brand was ranked 25 in the annual BusinessWeek/Interbrand study of the worlds most valuable brands, having grown from $8.31 billion in 2002 to $10.85 billion in 2003. Few would deny the claim that Samsung has achieved remarkable success in the global market. As such, it could be worthwhile to take a closer look to find out which factors have contributed most to its success. In particular, we should focus our attention on the companys emerging mobile phone business, which has achieved some of the most outstanding gains of any of Samsungs business lines. The objective of this study is to gain helpful insights into how a late-comer to an industry can overcome certain disadvantages and successfully position itself as a widely respected and successful brand. Samsungs leading position in CDMA technology and its significant domestic market share gave it the confidence and momentum to go abroad. Samsung targeted countries that use the CDMA technology for mobile communication. In 1999, Samsung secured the number one position in the worldwide CDMA market where it accounted for more than 50% of market share.
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Company profile Background: Samsung Electronics Samsung Electronics was established in 1969 in order to provide an engine of future growth for the Samsung Group. Though the electronics industry seemed promising in the 1960s, none of the Korean firms had advanced technology. Samsung began by producing low-end blackandwhite televisions in a joint venture with Sanyo, a Japanese electronics company. With NEC, another Japanese firm, it produced Braun tubes and kinescope tubes. After three years, it began to produce black-and-white televisions under its own name, Samsung. In the 1970s, it began producing other home appliances, including washing machines, refrigerators, color televisions and microwave ovens. During the 1980s, it expanded its business lines to personal computers (1983), semiconductors, and telecommunication networks and devices (1988). For years, Samsung was regarded as a low-end product manufacturer that made cheaper alternatives to the high-end Japanese products. Its products were not considered to be very reliable, and it did not have a very strong reputation amongst consumers. By the end of 1992, however, the company emerged as a leading semiconductor manufacturer in the DRAM (Dynamic Random Access Memory) market. It was the first case in Korea that Samsung, a domestic latecomer, successfully caught up incumbents and even became better than them in the world market. Behind their success was the managements strong drive to develop the semiconductor business into a truly world-class business and the companys future growth engine. Samsungs system of group-wide coordination and governance enabled Samsung to concentrate its resources in the semiconductor business, which required enormous investment. For technology transfer, Samsung relied on technology licensing, established an R&D center in Silicon Valley and invited Japanese engineers to Korea on weekends to instruct Korean engineers in semiconductors. To secure human resources, Samsung recruited many KoreanAmerican engineers with semiconductors expertise, offering them attractive compensation and benefits. Despite a major surge in its semiconductor business, Samsung was losing money in its appliance business during the mid-1990s, as it had not managed to improve the quality and
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image of its products. Moreover, the Asian financial crisis of late 1997 deteriorated the situation further, causing profits to drop from $194 million in 1996 to $87 million in 1997. To cope with its difficulties, Samsung launched a bold restructuring initiative in 1997. The initiative aimed to restructure the company in accordance with global standards. The company laid off 16,000 employees during the first year, and it sold or spun off unprofitable business units and manufacturing facilities. It also shifted more of its resources to the LCD (Liquid Crystal Display) and mobile phone businesses in order to diversify its revenue sources, which had previously relied on the semiconductor business. The emphasis on profitability and shareholder value was not typical of Korean firms at that time. The companys unyielding emphasis on quality, innovation, and globalization resulted in significant changes within the organization, and galvanized its foundation for future growth. As the result of many years of reorganization, Samsung now has four major divisions: Digital Media Network, Digital Appliance Network, Telecommunications, and Device Solution Network. It holds market leadership in several product categories DRAM, SRAM, TFT-LCD, CDMA mobile phone, etc. Furthermore, the four divisions are closely connected to one another and in line with the companys pursuit of digital convergence, the companys vision of its future. Samsung currently has 25 production/sales subsidiaries, 39 sales subsidiaries, and 22 branch offices all over the world. Samsungs Mobile Phone Business A Humble Decade (1984~1993) In 1983, Samsung initiated its mobile telecommunications business, which it hoped would become the companys future growth engine. Forty engineers, each of whom had previously worked either in the wireless telephone division or facsimile machine division, were assigned to a new unit named the Wireless Development Team. The engineers had no idea what to do first. In desperation, they decided to obtain a rough picture of a Japanese-made mobile phone. Then they asked the Samsung branch in Japan to send them a Japanese car-phone. After disassembling and reassembling the sample car-phone hundreds of times, the engineers roughly understood how a mobile phone works. In 1986, Samsung was able to release its first built-in car phone, the SC-100. But the result was disastrous. The quality was
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so poor that many customers filed complaints, and the company ended up cutting the number of engineers in the development team from forty to ten. Ki Tae Lee, the then-head of the Wireless Development Team and the current president of the Telecommunications division, found himself in a major quandary in deciding whether or not to continue the mobile business. Ki Tae Lee decided to stay on track. He asked the company to buy ten Motorola mobile phones for benchmarking. It was a big expenditure for the company at the moment. Each unit cost about 2 million won, while the expected return on investment was uncertain. His engineers then went to work on analyzing them. Many of the phones were disassembled, and many were dropped or thrown away. They tested several aspects such as product design, quality, durability, and optimal environment for communications. A Remarkable Turnaround: New Management (1993~1996) In 1993, an important event that resulted in a breakthrough for the development team occurred on a mountain one weekend. A member of the marketing team was hiking in the mountains when he saw a man calling someone with his Motorola mobile phone. He tried to make a call with his Samsung mobile phone too, but was unsuccessful. It was then that he realized that increasing connectivity would be a crucial factor. He knew it would be especially important in Korea, since more than two thirds of Koreas land is mountainous, and the radio waves do not transmit as far in mountainous areas as in flatter areas. It was decided that the development team would focus on improving connectivity. They found the optimal length of a mobile phone antenna and developed a method of using gold to connect the point between the antenna and the communication circuits, thus significantly reducing resistance and enabling steadier wave conductivity. They also developed the wavesearching software that was specially designed for Koreas topography. . Pioneering the CDMA Era (1996~1998) CDMA service in Korea began in April 1996, under the service of two mobile telecom carriers SKTelecom and Shinsegi Telecom (STK merged with Shinsegi in 2000). In October 1997, three new mobile carriers, all PCS (Personal Communication Services) providers, entered the market. Thanks to heavy investment and aggressive marketing by these new carriers as well as government subsidies for PCS phone purchases, the total number of mobile phone service subscribers grew rapidly during this time. In May 1998, the mobile phone penetration rate had
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been 10%. By August 1999, it had reached 42.7%. Samsung developed its first CDMA mobile phone in March 1996, to coincide with the launch of CDMA service. The first digital handset, the SCH-100, was extra light and slim, and enabled clear voice communication. In the digital era, voice quality was not as important as it used to be. Rather, the focus of competition shifted to additional features such as design, weight, and the capture of delicate sounds. Samsung also developed a voice recognition function and embedded it into its handsets. Before long, Samsung became the leader in the PCS market. It partnered with KTFreetel and Hansol PCS to provide PCS phones. Its first PCS phone, the SCH-1100, entered the market with innovative features, including a lightweight body, enhanced battery life, and the ability to capture delicate sounds. The design was targeted at the young generation because the young generation had emerged as a large and growing customer base. It also shifted its marketing communications strategy. For the CDMA cellular market, it emphasized the phones new functions, for example, its voice recognition feature. For the PCS market, the company coined a new slogan, Strong in small sounds, to emphasize the mobile phones capability to capture delicate sounds. The slogan spread rapidly via the appearance of young idol stars in the PCS commercials and the execution of various IMC (Integrated Marketing Communication) strategies. By the end of 1997, one year after the CDMA service was first launched, Samsung had achieved a 57% market share in the CDMA cellular market and 58% in the PCS market. Also, in April 1997, it achieved sales of one million CDMA phone units. Globalization (1998~ present) Samsung made its first foray into the global market in 1996, when it exported its PCS phones to Sprint, an American CDMA carrier. Sprint had been supplied with its PCS phones from Sony, but as it sought out more advanced phones, it realized that Samsung was one of only a few companies that offered such phones. Sprint signed a $600 million contract with Samsung, under which Samsung would provide its PCS phones to Sprint for three years under the cobranded name Sprint-Samsung. Samsung worked with Sprints engineers to develop customized phones that would work uniquely on Sprints network. This effort differentiated Samsung in the market, and the deal ended up a great success.
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After this first export success, Samsung expanded into Hong Kong (Huchinson, CDMA) in 1997, and Brazil (TELESP and TELERJ, CDMA) in 1998. After successfully exporting to Brazil, Samsung built a mobile phone production facility in Brazil in 1998, in the hopes of expanding into Latin America. Samsungs leading position in CDMA technology and its significant domestic market share gave it the confidence and momentum to go abroad. Samsung targeted countries that use the CDMA technology for mobile communication. In 1999, Samsung secured the number one position in the worldwide CDMA market where it accounted for more than 50% of market share. However, the worldwide CDMA market was far smaller than the GSM market, which accounted for 70% of the total worldwide mobile communications market. Moreover, the domestic market was approaching saturation, and competition was becoming more intense. Motorola tried to reposition itself in the Korean market, and emerging domestic players, which were supported by exclusive distribution partnerships with service providers, actively launched new mobile phones. Thus, to achieve further growth, Samsung had to penetrate the GSM market. The first GSM model was the SGH-200, which was made for European customers. But it was not as good as the companys CDMA phone. It was difficult to hurdle the high entry barrier, which the then Big 3Nokia, Motorola, and Ericssonhad built for years. The companys next few models didnt attract Europeans, either. . The GSM market accelerated Samsungs growth, providing new opportunities. Samsungs high-end positioning, along with its quality product, helped raise the prestige of Samsungs mobile phones to that of a luxury good. In China, for example, Samsung dominates the high-end market. Though the average price of GSM phones in China is about 1,600 RMB, Samsung mobile phones sell for about 3,000~4,000 RMB. Even Motorola or Nokia, the first and the second players in China, sell for 2,000~3,000 RMB. Though Samsungs overall market share in China is in third place, its share in the high-end market (over 4,000~5,000 RMB) is around 50%. In the CDMA market in China, Samsung beat Motorola and became the number one player in terms of market share in 2003. For most Chinese people, a CDMA phone is regarded as cheap or free, because the Chinese government provides subsidies for the CDMA phone purchases. Nevertheless, Samsung mobile phones are sold at prices 500~1,000 RMB higher than
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average. In the UK, Samsungs market share has been growing rapidly since its entry in 1999. Its market share in 2000 was 2.6%, but grew to 4.9% in 2001, then to 9.9% in 2002. Its estimated market share in 2003 was 15%. Thanks to such growth, Samsung was granted the Best Manufacturer award twice by the Mobile News Award, an award that was previously given to Nokia and Ericsson. Moreover, the localization strategy has paid off in Europe. For instance, in Germany, where service providers mainly compete in mobile contents, Samsung launched an online community called the Funclub. Not only does the Funclub bring in customers attachment for Samsung, it strengthens Samsungs relationship with its service providers. Through the Funclub, Samsung proved that it is able to provide popular mobile contents, in addition to the handset itself. . Samsungs Global Management Global R&D (Research & Development) In 2003, Samsung invested 3.5 trillion won ($3 billion) or 8% of total revenues in R&D. It
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acquired 1,313 US patents in 2003, ranking it 11 in the world in US patent awarded. (Exhibit 9) Samsung has about 19,700 researchers working in R&D. Researchers account for approximately 34% of its total employees. Every year, R&D engineers developed about 100 new technologies and they work on the development of core technologies in the fourth generation (4G) mobile communications and in next generation memory chips. Samsungs Information and Telecommunication R&D Center is in Suwon, where the companys headquarters are located. This R&D Center was designed to incorporate all of its business specialtiessemiconductors, electronic components, multimedia, and telecommunicationsto maximize technological synergies among them. The Suwon R&D Center also interconnects with other R&D centers, both in Korea and in other countries. (Exhibit 10) In the mobile business, Samsung has applied for 12,000 patents in Korea and 25,000 patents overseas since 1998. The main focus of R&D is the development of new technology standards for 4G communications and the mobile Internet. Samsung holds approximately one hundred patents related to 3G and 4G technologies. Recently, Samsung sold its cdma2000 1x EV-DO system to Japan and Southeast Asian countries.
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Global Marketing Samsungs clever marketing strategies played an important role in lifting Samsungs image from that of a low-end manufacturer to that of a global digital technology leader. For effective global marketing and branding, Samsung established a new organization to deal with its integrated global marketing activities. Eric B Kim, who used to work at IBM, was recruited to lead the Global Marketing Department. One of his most important decisions was to cease all existing contracts with 55 advertising agencies and to sign a $400 million contract with one ad agency, FCB Worldwide. Since then, Samsung has unveiled a series of corporate branding campaigns and the slogan, Samsung DIGITall: Everyones invited. One of Samsungs major global branding strategies is Olympic sponsorship. In 1996, Samsung was an unofficial sponsor of the Atlanta 1996 Olympics, having sponsored the Samsung Expo in the Pavilion of the Main Stadium. In the same year, Kun Hee Lee was selected as an IOC member, and Samsung received an opportunity to participate in TOP (The Olympic Partners). Innovative Designs and Products One of the success factors of Samsung mobile phones is their innovative designs and functionality. The company developed unique but user-friendly designs that were closely integrated with innovative product concepts, allowing it to launch many first-in-the-world mobile phones. The importance of design had risen to the fore with the release of the Fukuda Report. Then, in 1996, the CEO reemphasized the design issue and declared the year to be the Year of Design Revolution. The objective of the declaration was to reposition design, which had been regarded as a support function into the core of the firms product/market strategies. Design was to be cohesively aligned to the Samsungs brand strategy and managed so as to build up the corporate identity. Throughout its history, Samsung has introduced a number of unique design features that have distinguished its mobile phones. Early on in its mobile phone business efforts, Samsung changed the location of the SEND and END buttons. The two buttons had been located on the lower side of the phone, but the arrangement was inconvenient because one had to hold the phone with one hand and push SEND or END button using the other hand. By relocating the buttons just below the display window, it became easy for a user to push either SEND or END
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with the same hand that was holding the phone. Samsung also fostered the development of clamshell type phones, and it was Samsung that first designed a dual-folder phone, which added an external display window to the clamshell type phones. Also, Samsungs Smart-Phone (a mobile phone/PDA handset), the MP3Phone (with integrated MP3 player), and the Watch-Phone (which was wearable on ones wrist) were all the first products of their kind in the world. Recently, Samsung introduced the Intenna phone, which has an antenna embedded within the phone body, making the phone slimmer. It has also released a phone with a touch-screen for playing mobile games, and one equipped with a remote-control function. Resent development

2013

Samsung Electronics launched Galaxy S4 in the Korean market and global markets Samsung Electronics began mass producing the worlds first 20 nanometer 4Gb ultra high-speed mobile DRAM

Samsung Electronics unveiled Galaxy S4 in the US Samsung Bioepis entered into the development and marketing partnership with Merck of the US

Samsung recorded the accumulated global shipment volume of 0.1 billion units with Galaxy S smart phone series

2012

Samsung Electronics opened Samsung Academy in Turkey Samsung took the 9th place among global top 100 brands with the brand value of USD 32.9 billion

Samsung Electronics sponsored the 2012 London Paralympic Games Cheil Worldwide acquired Bravo, a Chinese firm Cheil Worldwide acquired McKinney Communications, a US-based firm Samsung Display was established as the worlds largest display company

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Vice Chairman & CEO of Samsung Electronics Kwon Oh Hyun took office

Vision 2020 The underlying principle that defines our vision for the future of Samsung Electronics is "Inspire the World, Create the Future". This vision is at the very core of our commitment to lead innovations in technology, products and solutions that inspire communities around the world to join our aspiration for creating a better world full of richer digital experiences. As we recognise our responsibility as a creative leader in the global society, we also dedicate our efforts and resources to offering new values to the industry and customers while fulfilling shared values of our employees and partners. At Samsung Electronics, we want to create a future that is exciting and promising for all together. Mission As a guide to common understanding and measurable goal, a set of specific objectives is incorporated into our vision. By 2020, we seek to achieve annual sales of USD 400 billion while placing Samsung Electronics overall brand value among the global top 5. Three key strategic pillars that are now part of our culture, business operation and management describe the governing initiatives to this end: Creativity , Partnership and Great People.

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Product profile Galaxy Tab 3 Neo Super Light, Slim Design Galaxy Tab 3 Neo is designed for ultra portability to carry with ease everywhere. Slimmer than other models at only 9.7mm deep, its concise form factor is sure to please. Enjoy the most comfortable hand grip, complemented by its extreme light weight - feel the difference! Beautifully compact with long-lasting power -- what more could you ask? Optimal Viewing Experience Galaxy Tab3 Neos high resolution screen showcases your entertainment to the maximum. Brighter images and sharper text without the status bar blocking the view -- larger, roomier screen space enhances your viewing pleasure. 5 Peppy Colours:- Now give your personality a shade of colour with Samsung's new Galaxy Tab 3 Neo which comes in a variety of cool colours. The palette includes Cream White, Ebony Black, Blue Green, Lemon Yellow and Peach Pink 1.2GHz Dual Core Processor:- Strong, fast processor powers your device to enjoy videos, games, apps and web surfing without limit for the most enjoyable multimedia tablet experience yet. Smart Camera with Fun Features:- Rear camera is equipped with smart features that let you compose perfect shots every time. Whether picturesque landscapes or that perfect pic where everyones smiling, shoot like a pro and share right away -- smart sharing features make it easy. Fun & Sharable Services Tens of thousands of apps at your fingertips -- all especially geared for Galaxy Tab 3 Neo and easily downloadable for maximum enjoyment. And Samsung Link saves your pictures and files to cloud storage or any device to access, editand share -- effortless to manage your contents or play your videos on TV monitors remotely. Dropbox stores your files for safekeeping on webbased cloud service to access anywhere and share anytime -- simple, safe and reliable.
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Galaxy Note Pro Tuning 30.97cm (12.2) Display :- Powering entertainment and empowering productivity. Whether youre watching a performance or creating a presentation, do it all with the GALAXY NotePRO. The 30.97cm (12.2) WQXGA (2560 x 1600) display means more of everything; more colour, more information and more detail. This versatile screen allows you to flip through digital magazines, review detailed work documents or enjoy your favourite movies with dual speakers. Maximise output with Hancom Office- Derive more pleasure in handling office work, compose and edit documents (Hword), spreadsheets (Hcell) and presentations (Hshow) easily and conveniently. Hancom Office*(compatible with MS Office) provides access to an advanced assortment of documenting tools in a familiar toolbar layout thus, ensuring that you are comfortable working on your files from the word go. It also offers you the flexibility of working with a Bluetooth keyboard and mouse. *Viewing program is pre-installed, & editing program is downloadable for free from Samsung Apps. Personalise interests with Magazine UI- All that interests you can now be set on your Note Pro for easy access. The Magazine UI feature lets you customise and arrange content in an eclectic and colourful manner just as on a magazine page. Whats more, you can also customise the homescreen in this rich magazine layout for home or office use. If youre the kind who likes to jot down things or make scribbles on the move, the advanced S Pen is just for you. Now enjoy adding a personal touch to whatever you do; drag & drop content from one window to another, encircle important points, write captions for photographs, start with a scribble, end up with something remarkable. With the Note Pro S Pen, theres no end to expressing yourself the way you want to. Enhance connectivity with Remote PC- There are times when you simply have to access some files on your home PC no matter where you may be. Thats where the all new Note Pro comes in. Now you can access Windows and Mac content using the super efficient Remote PC feature. Edit and save files to your PC from anywhere with Note Pro. Now updating or accessing data on your home computer, is truly within your control. *Free 2 years subscription

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Galaxy Note 10.1 (2014 Edition) The Best Viewing Experience -The new GALAXY Note 10.1 boasts extremely high WQXGA resolution with crystal clear viewing quality and big screen. The outstanding resolution offers you the utmost viewing experience. Full HD contents are fully supported without compromising quality. Every image and video is displayed more vividly and more sharply. Magazine Style UX- Design your own screen. GALAXY Note 10.1 allows Magazine-like experiences via 10,1 large screen. You can create your own menu screen by pinning your most used and loved apps, websites, videos, files, and folders to your screen. Multi Window for Multi-tasking -GALAXY Note 10.1 offers you enough screen space to do multiple tasks simultaneously. You can activate two Apps, such as movie player, note App at the same time. And you can draw or scribble while you are doing something else, like watching movie. Sleek and Portable Design-Samsungs continuous innovation has given GALAXY Note 10.1 a remarkably optimised exterior design. The extra space from the bezel is removed. Thus, it is smaller in size and lighter in weight without a reduction in the screen size. Expand your task capability on the go with maximum mobility. Analogue Nostalgia Via Classic Style-The premium leather-like back cover gives the new GALAXY Note 10.1 a more classic and more beautiful look. The detailed stitch that appears hand-crafted enhances the superior feeling of the notepad and provides high usability, such as an extra protection against scratches and cracks. Smart S Note to make your life easier-Compose and manage notes easily and quickly. Quickly scribble notes and sketch shapes then S Note edit them beautifully without having to rewrite or redraw them. You draw shapes and handwrite first, then S Note turns them into perfect shapes and digital text instantly. Draw well organised charts using Easy Chart with a little bit of efforts. Action Memo -Experience great comfort with Action Memo. Tap to turn your handwriting into an actionable link to one of a range of useful features. This memo connects you to 7 things you

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are most likely going to do (call, save contact info, send SMS or email, search web and location, add tasks) via Link Memos to Actions. Scrapbooker-No more struggling to organise information or track down contents from various sources. Now you can easily collect and organise a variety of content, including webpages, Youtube videos, videos on your device, etc in one place called 'Scrapbook. Galaxy Tab 3 211 Its a whole new world with the GALAXY Tab 3 at your fingertips. Slimmer, narrower and with a thinner bezel, this new and improved Tab offers incredible grip for easy handling on the go. Its lighter, too, even though it doesnt skimp on performance. In fact, the Tab features a powerful Dual Core processor, dual cameras. Youll also enjoy more apps from Samsung and Google, and free 50GB worth of Dropbox Storage. It just doesnt get any better than that! Best Hand Grip-You will feel secure when grasping the GALAXY Tab 3 in your palm. Slimmer and narrower, the new GALAXY TAB 3 is a better fit, while the thinner bezel ensures you have more screen to touch and operate to your advantage. Lighter to boot, the new GALAXY Tab 3 puts your comfort at the forefront. Powerful Usability- his mobile doesnt shy away from power. Equipped with a 1.2GHZ Dual Core Processor, it can handle just about anything you ask it to do smoothly, quickly and expertly. Enjoy the convenience of two cameras (3MP/1.3MP) for video chatting, taking shots of others or even perfectly-framed photos of yourself. Web browsing has never been easier, quicker or more reliable with the Channel Bonding connections. Surf away and enjoy fast and easy data transfers. Fun & Easy Communication- The convenience of voice calling from GALAXY Tab 3 is yours at all times, great back-up should you ever forget your phone and need to make or receive a call. Embedded receiver ensures good quality sound or go with wireless BT earpiece. Engage in spurof-the-moment, group video sessions with Google+ Hangouts, as easily as bumping into somebody on the street. ChatON connects your friends and acquaintances across devices

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Conclusion
This study highlighted that Faridabad market is still a virgin market for SAMSUNG products. Customers need to be made aware of the productive usages of these Products if SAMSUNG want to target these untapped market segments of customers. Also SAMSUNG need to modify their advertising strategies in order to educate the target audience about the product. Hence SAMSUNG will be able to win a major between the competitors this report examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market, its globalization strategies, and some of the key challenges it faces today. The paper provide insights into how a late-comer to an industry can overcome certain disadvantages and successfully position itself as a widely respected and successful brand.

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BIBLIOGRAPHY
BOOKS Marketing Management Marketing Management Marketing Management Advertizing and consumer behavior By: SHERLEKAR BY PHILIP KOTLER BY NARAYANA SWAMI BY B S RAMAN

NEWSPAPER , MAGZINES AND JOURNALS The week Business world Economic times Business line

WEBSITES: http://www.google.com http://www.ibef.org http://www.displaysearch.com http:// www.dnb.com http://www.samsung.com

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balance Sheet of Samsung

Mar '13 12 mths Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities 1,898.80 1,898.80 0.00 0.00 52,247.40 0.00 54,146.20 -1,236.50 14,216.30 12,979.80 67,126.00 Mar '13 12 mths Application Of Funds Gross Block Less: Accum. Depreciation Net Block Capital Work in Progress Investments Inventories Sundry Debtors Cash and Bank Balance Total Current Assets Loans and Advances Fixed Deposits Total CA, Loans & Advances Deffered Credit Current Liabilities Provisions Total CL & Provisions Net Current Assets Miscellaneous Expenses Total Assets Contingent Liabilities Book Value (Rs) 71,911.80 28,729.20 43,182.60 1,030.80 28,199.10 2.10 2,246.80 362.70 2,611.60 12,859.10 0.00 15,470.70 0.00 20,061.70 695.50 20,757.20 -5,286.50 0.00 67,126.00 123,273.00 142.58

------------------- in Rs. Cr. ------------------Mar '12 Mar '11 Mar '10 12 mths 1,898.80 1,898.80 0.00 0.00 47,530.80 0.00 49,429.60 2.90 14,126.50 14,129.40 63,559.00 Mar '12 12 mths 63,885.40 23,444.60 40,440.80 4,466.50 12,337.80 32.10 2,134.50 481.20 2,647.80 20,430.80 0.00 23,078.60 0.00 16,067.20 697.50 16,764.70 6,313.90 0.00 63,559.00 8,261.10 130.16 12 mths 1,898.80 1,898.80 0.00 0.00 42,212.80 0.00 44,111.60 17.10 10,216.00 10,233.10 54,344.70 Mar '11 12 mths 59,457.90 18,757.20 40,700.70 6,479.20 11,813.00 34.40 1,461.90 133.20 1,629.50 10,960.20 0.00 12,589.70 0.00 16,610.30 627.60 17,237.90 -4,648.20 0.00 54,344.70 6,852.10 116.16 12 mths 1,898.77 1,898.77 186.09 0.00 34,650.19 2.13 36,737.18 39.43 4,999.49 5,038.92 41,776.10 Mar '10 12 mths 44,212.53 16,187.56 28,024.97 1,594.74 15,773.32 27.24 2,104.98 54.89 2,187.11 7,072.42 761.86 10,021.39 0.00 12,979.55 658.75 13,638.30 -3,616.91 0.00 41,776.12 3,921.50 96.24

Mar '

12 mt

1,898. 1,898. 116. 0. 25,627. 2. 27,643. 51. 7,661. 7,713. 35,357. Mar '

12 mt

37,266. 12,253. 25,013. 2,566. 11,777. 62. 2,550. 153. 2,765. 5,602. 2,098. 10,466. 0. 13,832. 634. 14,466. -4,000. 0. 35,357.

4,104. 145.

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