Professional Documents
Culture Documents
Note: i. This Questionnaire is for Educational Purpose only. ii. All Information provided by you will be kept Confidential. iii. Please take your Time in going through & filling this Questionnaire. iv. In case you dont understand a Particular Questionnaire, Please dont feel hesitant in asking the Group Members for help.
THANKING YOU IN ANTICIPATION FOR THE TIME YOU SPARED FOR US.
Part I
Sometimes
I dont use
Cool
Ava
Mix Brands
(If your answer to Ques. # 2 is Nestl , move ahead, if not, then move to the next Part) 3. Why do you use Nestl Pure Life? Convenience
Hygiene
Show Off
Others
Quality
Packaging Size
Availability
Others
_______________
5. Please rate the following Factors in accordance to their Effectiveness in your Purchasing Decision 1 (Least influence) 2 3 4 5
(Most influence)
Price __________
Availability __________
Quality __________
Packaging Sizes __________ 6. Are you satisfied with the Quality Level of Nestl Pure Life Yes
No
7. What do you think about the Prices of Nestl Pure Life? Are they Normal
High
Low
8. Do you think that the Prices of Nestl Pure Life justify value for Money? Yes
No
9. What are your comments on the Availability of Nestl Pure Life, is it Very Good
Good
Normal
Satisfactory
No Comments
10. Do you go to alternative selling point if your favorite brand is not available at your regular buying place? Yes
No
11. In your opinion what is their best Source of Advertising? Electronic Media
Print Media
Signboards
Others
_______________
12. Are you satisfied with the current Packaging Sizes of Nestl Pure Life? Yes
No
If YES What other Packaging Sizes should be made Available _________ 13. In your opinion, is the Packaging of Nestl Pure Life Attractive? Yes
No
14. In your opinion, what are the ATTRIBUTES & BENEFITS that a Good Mineral Water should have, in order to CONVINCE people to buy it? _________________________________________________________________________________ _________________________________________________________________________________ ____________________________________ Part II Demographic Information
A. Group Name ___________________ (For the Researcher to Fill) B. Name ___________________ (Optional) C. Gender Male
Female
D. Age Group 13 19
20 25
26 35
35 50
Above 50
Married
Others
_______________
Matric / O Levels
Intermediate / A Levels
Graduation
Masters
ACCA / CAT
G. Significant Interests
2 0000
29999
30000 39999
40000 49999
50000 99999