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Acceptability of Phone Cards - BUSINESS RESEARCH METH !

S "BRM# REP RT
RESEARCH PROPOSAL LETTER OF REQUEST The Director, Pak.Telecommunication, Karachi. Contact No: XXXXX Email: XXXXX The researcher, Institute Of Management ciences, Multan. Email: XXXXX u!"ect: To Check The #cce$ta!ilit% Of Phone Car&s In Multan 'egion In this era of fast communication, ever sun rises !ith a ne! techni"ue of contact# In the $ast %eca%e a ne! tren% emer&e% in this fie$% an% that is a 're'ai% 'hone car%# In $ast t!e$ve ears a''ro(imate$ )* com'anies entere% this mar+et in Pa+istan# , com'an is intereste% in $aunchin& a ne! car%- !e nee% to con%uct a research to chec+ the acce'ta.i$it of 'hone car% in ,u$tan re&ion# /e a$so nee% to fin% out the attractive features of 're'ai% 'hone car% so that !e can tai$or our 'ro%uct accor%in& to the 'u.$ic %eman%# In the first 'hase !e nee% com'rehensive an% informative research 'ro'osa$ from our si%e #The fina$ authori0ation for this research !i$$ .e &rante% ou after receivin& our 'ro'osa$# Sincere$ # LETTER OF TRA1S,ITTAL The 'esearcher, Institute of Management ciences,

(Multan. Phone: XXXXX Email: XXXXX The &irector, Pak. Telecommunication, Karachi. )a*: XXXXX Email: XXXXX SU23ECT: TO C+ECK T+E #CCEPT#,I-IT. O) P+ONE C#'D In res'onse to our re"uest, !e have co$$ecte% initia$ information on acce'ta.i$it of Phone Car%s, !e have a$so 're'are research 'ro'osa$ !hich !i$$ 'rovi%e ou necessar information on initia$ sta&e so that ou can assess the !orth of this activit # In this fast era, ever .o% !ants a fast an% eas contact !ith others, 're'ai% ca$$in& car% is the .est o'tion for them #there are so man car%s avai$a.$e in the mar+et #As the 'ros'ective investor in this mar+et, the res'onse of the mar+et is ver im'ortant for ou # This research !i$$ 'rovi%e ou the %etai$e% information in this re&ar%# It !i$$ 'rovi%e ou the .ase on !hich ou !ou$% have to .ui$% our Pro%uct# After sen%in& ou the 'ro'osa$, !e !i$$ .e &$a% to 'rovi%e ou an A%%itiona$ information that ma he$' ou to ta+e a ri&ht %ecision# Sincere$ , 'E E#'C+ P'OPO #TIT-E: #CCEPT#,I-IT. O) P+ONE C#'D

,#CK/'O0ND: 4ue to im'rovement in communication, the !or$% has .ecome a &$o.a$ vi$$a&e# /e can contact at an time !ith an 'erson in this &$o.a$ !or$%# Te$e'hone is one of the most common mean of contact# In Pa+istan, .asica$$ Pa+istan Te$ecommunication 5PTCL6 !hich is sti$$ un%er the su'ervision of &ovt# Is 'rovi%in& this service# 2ut there are )7 more com'anies, !hich are a$so offerin& 'hone faci$ities# These com'anies are usin& the infrastructure of PTCL as a mean of communication# PTCL is 'rovi%in& $icense to ever com'an . receivin& re&istration fee of Rs#8**, ***# These com'anies are $aunchin& their 'hone car%s in the mar+et# Phone car%s main$ can .e %ivi%e% into t!o cate&ories i9e 4i&ita$ 4ia$in& Car%s an% Insert Car%s# ,ost$ 4i&ita$ 4ia$in& Car%s are use% in homes# S'ecific num.er is a$$otte% to the customers# The customer on the %ia$ that num.er an% can ca$$ ever !here# 2ut in case of insert car%, car% is entere% in 'hone set an% then an one can ca$$# 2ut insert car% can .e use% on$ in the set of same com'an # Accor%in& to the $atest avai$a.$e officia$ fi&ures, there are )7,*** 'a 'hones across the countr , as com'are% to 87,*** 'a 'hones in 3une 8*, :***# Infact car% 'a 'hones &ro!th has "ua%ru'$e% over $ast t!o ears# As at 3une :**;, Pa+istan ha% 7<=<) 'a 'hones o'erate% . =: $icense% o'erators# This e"uates to covera&e of *#*=> of 'o'u$ation, !hich is $o!er than some com'ara.$e countries an% su&&ests that there is room for si&nificant e('ansion in this area# A$$ the com'anies inten%e% to im'rove an% increase their services an% revenues i9e to an% the &oo% features in their car% faci$it # The i%entification of these factors has a 'rimar im'ortance# Once these factors are i%entifie%, com'anies !i$$ .e a.$e to focus on these critica$ factors# The customers '$a an im'ortant ro$e in this re&ar%# 2ecause the factors, !hich $ea%s the satisfaction of customers, increases the com'an revenues# The research is a$so on that .asis to fin% out these factors# So that the ne! com'an can %eve$o' a &oo% mar+etin& '$ane, that !i$$ $ea% customers satisfaction as !i$$ as hi&her 'rofit for the com'an # P'O,-EM T#TEMENT: Are 're'ai% 'hone car%s are .ein& more 'o'u$ar in 'u.$ic? O,1ECTI2E : To chec+ the acce'ta.i$it of 'hone car%s# To fin% the +e factors .ehin% the acce'ta.i$it of 'hone car%s# To fin% the main features of 'hone car% those are 'o'u$ar in the 'u.$ic# To estimate the 'otentia$ mar+et for the 'hone car%s To 'resent recommen%ations to intro%uce a ne! car% in the mar+et#

#'EN# O) 'E E#'C+: /e sha$$ 'rovi%e our res'on%ent into our cate&ories# 2USI1ESS,E1 PCO STU4E1TS CO,,O1 PERSO1 This c$assification is necessar .ecause each c$ass ma have %ifferent 'references# The res'onse of the res'on%ent !i$$ .e he$'fu$ for us to fin% out the +e factors .ehin% the acce'ta.i$it of 'hone car%s accor%in&$ # -IMIT#TION Our research has some $imitations %escri.e% .e$o!: ;6 /e have $imite% fun%s that ma affect the activit # Avai$a.i$it of sufficient Fun%s ma .e he$'fu$ in 'ro%ucin& .etter an% more 'erfect resu$ts# :6 Time is an other $imitation# A com'rehensive an% 'erfect research ma ta+e more time !e have a $imite% short 'erio% of time to accom'$ish this activit # 86 The research !i$$ .e con%ucte% in ,u$tan an% its surroun%in&s# It is "uite Possi.$e that resu$ts ma %iffer if other areas of Pa+istan are a$so covere%# .ecause the .ehavior of the mar+et varies from 'erio% to 'erio%# =6 /e are not 'rovi%e% !ith necessar %ata from the mana&ement si%e# This %ata cou$% .e he$'fu$ to move the activit in the ri&ht %irectiona$ these hin%rances $iste% a.ove must .e consi%ere% !hi$e eva$uatin& this activit # #'E# O) IN2E TI/#TION In the 'ro'ose% research there are severa$ ma@or com'onents in a%%ition to Chec+ Acce'ta.i$it Of Phone Car%s, the severa$ su. com'onents !i$$ a$so .e

Investi&ate%# These are $iste% .e$o!: KE. )#CTO' : The +e factors that is im'ortant in acce'ta.i$it of 'hone car%s !i$$ .e foun% # M#IN )E#T0'E : /e sha$$ a$so %etermine the main features %ue to !hich a customer $i+es a 'hone car%# POTENTI#- M#'KET: /e sha$$ use 'rimar an% secon%ar %ata to estimate 'otentia$ mar+et of Phone Car%s #

CO T:
4irect cost5materia$ an% su''$ies6 's.7*** 4irect cost5Other Person6 Tota$ < 'ersonARs#7**Bmonth For $ast =#79months 7***C<#=7 ;7<7** Consu$tanc fees :7** 's#:;**** 'ECOMMEND#TION : On the .asis of research outcomes, recommen%ations to intro%uce a

ne3 Phone Car& 3ill also !e ma&e. EXP-O'#TO'. 'E E#'C+ #CCEPT#,I-IT. O) P+ONE C#'D
2#'I#,-E :
D Contro$ On Phone 2u%&et D Eas Access

D 4irect Internationa$ 4ia$in& D Ta( Concea$ment D Time Savin& D Affor%a.i$it D Innovative Techno$o& D ,ar+et Share D 2a$ance Can 2e Chec+e% At An Time D S'ecific 1um.ers Are Assi&ne% To In%ivi%ua$ D Restriction On ,isuse D 4iscount Faci$it D Eift Schemes D 1o Phone 2i$$ D /ithout CE4 An% LI1E RE1T D Chan&in& Attitu%e D Hi&h$ A%vertisement Chan&in& The Attitu%e Of Peo'$e D A!areness D Time Savin& D Fashion D Eovt# Restriction On PCO QUESTIO11AIRE /e are the stu%ents of ,2A 52FU6# /e are con%uctin& the research on GAcce'ta.i$it of Phone Car%sH# /e re"uire our recommen%ations so that !e cou$% 'rocee% our research# P$ease a%vice us va$ua.$e information &iven .e$o!#

'es$on&ent Name IIIIIIIIIIIIIIIIIII Date IIIIIIIIIIIIIII e* IIIIIIIIIIIIIIIIIII -ocation IIIIIIIIIIIIIII Marital tatus IIIIIIIIIIIIIIIIIII Designation IIIIIIIIIIIIIII 4.5 Do %ou use $hone car&6 If %es 73h%8, if no 73h%8 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.9 :hat kin& of car& &o %ou use6 a6 4i&ita$ 4ia$in& Car% .6 Inserte% Car% 4.; Name of the car&6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.< :h% &o %ou select $hone car&6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.= Do %ou think this car& has an% im$act on %our househol& !u&get6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.> +a?e %ou e?er en"o%e& &iscount facilit% offere& !% the com$an%6 #ns# IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.@ +a?e %ou e?er en"o%e& gift scheme offere& !% the com$an%6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.A Is it useful for international &ialing6

#ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.B Is it economical6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.5( 3hatCs a!out the securit% facilit%6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.55 Do %ou think it is !eneficial6 7'easons8 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.59 #re %our satisfie& 3ith this inno?ation in communication s%stem6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.5; Do %ou think it hel$s %ou6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.5< Is it reall% time sa?ing6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.5= :hat &o %ou think a!out the $erformance of $hone car&s6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII

4.5> Is it com$licate& for illiterate $erson6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.5@ :hat is %our o$inion a!out !alance check facilit%6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.5A Do %ou think same $rices $er minute are charge& as com$are& to the PTC-6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.5B Do %ou feel an% &istur!ance 3hile &ialing car&6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII 4.9( Is it al3a%s a?aila!le or una?aila!ilit% also occurre&6 #ns. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
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2u%&et contro$ 7*#**> Eas Access Internationa$ Ta( concea$# Time Savin& Economica$ JJ#JK> 77#77> JJ#JK> 77#77> ::#::>

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,isuse 4iscount Schemes Phone .i$$ Line rent Fashion

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DE C'IPTI2E 'E E#'C+


'E E#'C+ DE I/N In our research of measurement of GAcce'ta.i$it of Phone Car%s G#!e !i$$ fo$$o! an e('erimenta$ %esi&n# In this %esi&n,!e !i$$ con%uct aH FIEL4 ELPERI,E1T G#2ecause !e con%uct a surve throu&h "uestionnaire in actua$ environments from 2usinessmen, Common 'erson, an% stu%ents# E('erimenta$ %esi&n !ith e('eriments in fie$% is necessar , .ecause it is im'ossi.$e to con%uct a La.orator E('eriment in an artificia$ environment# 2ut it !i$$ .e ina''ro'riate to fo$$o! ELPOST FACTO %esi&n .ecause after e('$orator research, no! situation is c$ear an% can .e mani'u$ate%# -E2E- O) ME# 0'EMENT In our research of acce'ta.i$it of Phone Car%sH !e !i$$ use four 58 Nominal 98 Or&inal a8Ran+in&

!8Ratin& ;8 Inter?al <8 'atio

#MP-IN/ DE I/N
In sam'$in& %esi&n .asic thin& is an E$ement #In our research, in case of stu%ent each stu%ent is an e$ement an% in the same !a ,in case of .usinessmen an% common 'erson ever .usinessmen an% common 'erson is an e$ement#
POP0-#TION

There are four areas in 'o'u$ation E-EMENT ;6Stu%ent :62usinessmen 86Common Person
#MP-IN/ 0NIT

Users of te$e'hone car%s # EXTENT ,u$tan


TIME

On 4ecem.er :),:**:
#MP-IN/ DE I/N

1on9Pro.a.i$it %esi&n throu&h @u%&ement# #MP-E IDE 7n8 1 M 'o'u$ation5un+no!n6 F M $eve$ of confi%ence

' M 'ro.a.i$it of success " M ;9' N M A$$o!a.$e Error : n M 5F6 '" : 5N6 : n M 5;#K)6 5*#J65*#:6 : 5*#*76 n M :=) 4uestionnaire 5STU4E1T6 /e are the stu%ent of ,2A 52ahau%%in Fa+ari a Universit ,u$tan6# /e are con%uctin& a research on Gacce'ta.i$it of 'honecar%sH# Oour res'onse is ver im'ortant for us to accom'$ish this tas+# Name: PP#PPP e*: ma$eBfema$e E&ucation: PPPPP 4.5 Do %ou ha?e tele$hone facilit% at %our home6 a6 OES .6 1O 4.9 If %es from ho3 long %ou are using the tele$hone facilit%6 a6 ; ear 9 7 ears .6 7 ear 9 ;* ears c6 ,ore than ;* ears

4.; :hat is %our o$inion a!out this facilit%6 a6 It is .asic necessit # .6 It is $u(urious# c6 An other 4.< #re %ou a?ailing an% s$ecial ser?ices offere& !% PTC- like C-I6 a6 OES .6 1O 4.= Do %ou ha?e an% information a!out the tele$hone car& a?aila!le in market6 a6 OES .6 1O 4.> +a?e %ou e?er $urchase& an% tele$hone car&6 a6 OES .6 1O 4.@ If %es, are %ou regular !u%er of tele$hone car&6 a6 OES .6 1O 4.A :hich $ackage &o %ou $refer normall%6 s a6 Rs#:7* .6Rs#7** c6 Rs#;*** %6 other 4.B :hich com$an% &o %ou $refer normall%6 a6 /ORL4 CALL .6TELECAR4 c6 4A1CO,, %6PTCL 4.5( Either %our $referre& car& is easil% a?aila!le in the market6 a6OES .6 1O 4.55 )rom 3here %ou get the information relate& to the $hone car&6 a# From me%ia .# From frien%s c# From fami$

%# An other 4.59 )rom ho3 long %ou are using tele$hone car&6 a# Since $ast ) months .# ,ore than ) months .ut $ess than ; ear c# From more than ; ear 4.5; #re %ou satisfie& 3ith this facilit% $ro?i&e& in the form of car&6 a6 OES .6 1O 4.5< Do %ou agree that tele$hone car&s normall% hel$ to control the househol& !u&get6 A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE 4.5= Tele$hone car& $ro?i&es TIME #2IN/ A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE ECONOMIC#A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE ,#-#NCIN/ )#CI-IT. A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE MI 0 E P'OTECTION A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE

#2E -INE 'ENT A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE P'I2#C. A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE

4.5> #n% s$ecial feature that force %ou to $urchase tele$hone car&6
a6 Internationa$ %ia$in& .6 Time savin& c6 Safet 4.5@ +a?e %ou e?er face an% $ro!lem 3hile using $hone car&6 a6 OES .6 1O 4.5A :oul& %ou like to mention $articular $ro!lem6 PPPPPPPPPPP#PPPPPPPPPP PPPPPPPPPPPPPPPPPPPPP 4.5B Do %ou $refer to use more than one tele$hone car&6 a6 OES .6 1O 4.9( +a?e %ou e?er s3itche& from one to another com$an%6 a6 OES .6 1O 4.95 If %es, !ecause of a6 E('ensive .6 4ia$in& 'ro.$em c6 1on9avai$a.i$it of car% %6 An other

4.99 If no, the e*isting car& $ro?i&e a6 Ease to %ia$ .6 Internationa$ %ia$in& c6 Time savin& %6 Safet Q#:8 /ou$% ou $i+e to su&&est an s'ecific thin& re$ate% to 'hone car%? PPPPPPPPPPPPPPPPPPPPPPPPPPPP PPPPPPPPPPPPPPPPPPPPPPPPPPPP 4uestionnaire 52usinessmen6 /e are the stu%ent of ,2A 52ahau%%in Fa+ari a Universit ,u$tan6# /e are con%uctin& a research on Gacce'ta.i$it of 'honecar%sH#Oour res'onse is ver im'ortant for us to accom'$ish this tas+# Name: PP#PPP e*: ma$eBfema$e E&ucation: PPPPP DE I/N#TION: PPPP 4.5 Do %ou ha?e tele$hone facilit% at %our home6 a6 OES .6 1O 4.9 If %es from ho3 long %ou are using the tele$hone facilit%6 a6 ; ear 9 7 ears .6 7 ear 9 ;* ears c6 ,ore than ;* ears 4.; :hat is %our o$inion a!out this facilit%6 a6 It is .asic necessit # .6 It is $u(urious# c6 An other

4.< #re %ou a?ailing an% s$ecial ser?ices offere& !% PTC- like C-I6 a6 OES .6 1O 4.= Do %ou ha?e an% information a!out the tele$hone car& a?aila!le in market6 a6 OES .6 1O 4.> +a?e %ou e?er $urchase& an% tele$hone car&6 a6 OES .6 1O 4.@ If %es, are %ou regular !u%er of tele$hone car&6 a6 OES .6 1O 4.A :hich $ackage &o %ou $refer normall%6 a6 Rs#:7* .6Rs#7** c6 Rs#;*** %6 other 4.B :hich com$an% &o %ou $refer normall%6 a6 /ORL4 CALL .6TELECAR4 c6 4A1CO,, %6PTCL 4.5( Either %our $referre& car& is easil% a?aila!le in the market6 a6OES .6 1O 4.55 )rom 3here %ou get the information relate& to the $hone car&6 e# From me%ia f# From frien%s &# From fami$ h# An other 4.59 )rom ho3 long %ou are using tele$hone car&6 a# Since $ast ) months .# ,ore than ) months .ut $ess than ; ear

c# From more than ; ear 4.5; #re %ou satisfie& 3ith this facilit% $ro?i&e& in the form of car&6 a6 OES .6 1O 4.5< Do %ou agree that tele$hone car&s normall% hel$ to control the househol& !u&get6 A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE 4.5= Tele$hone car& $ro?i&es TIME #2IN/ A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE ECONOMIC#A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE ,#-#NCIN/ )#CI-IT. A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE MI 0 E P'OTECTION A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE #2E -INE 'ENT A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE #

P'I2#C. A6 STRO1ELO AEREE 26 AEREE C6 1EUTRAL 46 4ISAEREE E6 STRO1ELO 4ISAEREE

4.5> #n% s$ecial feature that force %ou to $urchase tele$hone car&
%6 Internationa$ %ia$in& e6 Time savin& f6 Safet &6 TAL CO1CEAL,E1T 4.5@ +a?e %ou e?er face an% $ro!lem 3hile using $hone car&6 a6 OES .6 1O 4.5A :oul& %ou like to mention $articular $ro!lem6 PPPPPPPPPPP#PPPPPPPPPP PPPPPPPPPPPPPPPPPPPPP 4.5B Do %ou $refer to use more than one tele$hone car&6 a6 OES .6 1O 4.9( +a?e %ou e?er s3itche& from one to another com$an%6 a6 OES .6 1O 4.95 If %es, !ecause of e6 E('ensive f6 4ia$in& 'ro.$em &6 1on9avai$a.i$it of car% h6 An other 4.99 If no, the e*isting car& $ro?i&e e6 Ease to %ia$

f6 Internationa$ %ia$in& &6 Time savin& h6 Safet Q#:8 /ou$% ou $i+e to su&&est an s'ecific thin& re$ate% to 'hone car%? PPPPPPPPPPPPPPPPPPPPPPPPPPPP PPPPPPPPPPPPPPPPPPPPPPPPPPPP 4uestionnaire 5Common Person6 /e are the stu%ent of ,2A 52ahau%%in Fa+ari a Universit ,u$tan6# /e are con%uctin& a research on Gacce'ta.i$it of 'honecar%sH#Oour res'onse is ver im'ortant for us to accom'$ish this tas+# Name: PP#PPP e*: ma$eBfema$e E&ucation: PPPPP Profession: PPPP Q.5 Do %ou ha?e tele$hone facilit% at %our home6 a6 OES .6 1O 4.9 If %es from ho3 long %ou are using the tele$hone facilit%6 a6 ; ear 9 7 ears .6 7 ear 9 ;* ears c6 ,ore than ;* ears 4.; :hat is %our o$inion a!out this facilit%6 a6 It is .asic necessit # .6 It is $u(urious# c6 An other 4.< #re %ou a?ailing an% s$ecial ser?ices offere& !% PTC- like C-I6 a6 OES .6 1O

4.= Do %ou ha?e an% information a!out the tele$hone car& a?aila!le in market6 a6 OES .6 1O 4.> +a?e %ou e?er $urchase& an% tele$hone car&6 a6 OES .6 1O 4.@ If %es, are %ou regular !u%er of tele$hone car&6 a6 OES .6 1O 4.A :hich $ackage &o %ou $refer normall%6 a6 Rs#:7* .6Rs#7** c6 Rs#;*** %6 other 4.B :hich com$an% &o %ou $refer normall%6 a6 /ORL4 CALL .6TELECAR4 c6 4A1CO,, %6PTCL 4.5( Either %our $referre& car& is easil% a?aila!le in the market6 a6OES .6 1O 4.55 )rom 3here %ou get the information relate& to the $hone car&6 i# FRO, ,E4IA @# FRO, FRIE14S +# FRO, FA,ILO $# A1O OTHER 4.59 )rom ho3 long %ou are using tele$hone car&6 a# Since $ast ) months .# ,ore than ) months .ut $ess than ; ear c# From more than ; ear 4.5; #re %ou satisfie& 3ith this facilit% $ro?i&e& in the form of car&6

a6 OES .6 1O 4.5< Do %ou agree that tele$hone car&s normall% hel$ to control the househol& !u&get6 a6 stron&$ a&ree .6 a&ree c6 neutra$ %6 %isa&ree e6 stron&$ %isa&ree 4.5= Tele$hone car& $ro?i&es TIME #2IN/ a6 stron&$ a&ree .6 a&ree c6 neutra$ %6 %isa&ree e6 stron&$ %isa&ree ECONOMIC#a6 stron&$ a&ree .6 a&ree c6 neutra$ %6 %isa&ree e6 stron&$ %isa&ree ,#-#NCIN/ )#CI-IT. a6 stron&$ a&ree .6 a&ree c6 neutra$ %6 %isa&ree e6 stron&$ %isa&ree Misuse Protection a6 stron&$ a&ree .6 a&ree c6 neutra$ %6 %isa&ree e6 stron&$ %isa&ree a?e -ine 'ent a6 stron&$ a&ree .6 a&ree c6 neutra$ %6 %isa&ree e6 stron&$ %isa&ree Pri?ac% a6 stron&$ a&ree .6 a&ree c6 neutra$ %6 %isa&ree e6 stron&$ %isa&ree

4.5> #n% s$ecial feature that force %ou to $urchase tele$hone car&
h6 Internationa$ %ia$in& i6 Time savin& @6 Safet 4.5@ +a?e %ou e?er face an% $ro!lem 3hile using $hone car&6 a6 OES .6 1O 4.5A :oul& %ou like to mention $articular $ro!lem6 PPPPPPPPPPP#PPPPPPPPPP PPPPPPPPPPPPPPPPPPPPP 4.5B Do %ou $refer to use more than one tele$hone car&6 a6 OES .6 1O 4.9( +a?e %ou e?er s3itche& from one to another com$an%6 a6 OES .6 1O 4.95 If %es, !ecause of i6 E('ensive @6 4ia$in& 'ro.$em +6 1on9avai$a.i$it of car% $6 An other 4.99 If no, the e*isting car& $ro?i&e i6 Ease to %ia$ @6 Internationa$ %ia$in& +6 Time savin& $6 Safet Q#:8 /ou$% ou $i+e to su&&est an s'ecific thin& re$ate% to 'hone car%?

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Inter$retation 7Common Person8 :e can inter$ret the results of sur?e% con&ucte& for common $erson as follo3s Q Mostl% $eo$le ha?e tele$hone facilit% at their home. Their ratio increase& last fe3 %ears after realiEing the im$ortance of tele$hone an& &ifferent schemes offere& !% PTC- to gi?e ne3 connections, ma"orit% of $eo$le ha?e 3elcome the free C-I facilit% . Q Our unit of anal%sis is the users of tele$hone car&s so our res$on&ents are a3are of tele$hone car&s an& !u%ers of Tele$hone car&s !ut not all the regular users. Ma"orit% of users ha?e !een using car&s for last one %ear that sho3s the increasing tren& of tele$hone car&. Q Common $erson get information from me&ia an& satisfie& 3ith this facilit%, little !it control on househol& !u&get !ut some $eo$le o$inion against it. Q Digital &ialing car& $ro?i&e not more than time sa?ing facilit% !ut in case of international &ialing it is time sa?ing ,same $rices are charge& , it $ro?i&e !alance check facilit% ,it is also use $rotection against misuse , common $erson 3hile using &igital &ialing car&

No line rent sa?e, $ri?ac% is also not much as &irect &ialing. Most im$ortant $ro!lem that common $erson face is !us% line $ro!lem, if customer is satisfie& not s3itche& &ue to ease to &ial or s3itch &ue to &ialing $ro!lem. ,0 INE MEN

,usinessmen mostl% ha?ing tele$hone facilit% from more than 5(F%ears it is !asic element for !usinessmen en?ironment this categor% of $eo$le al3a%s en"o% like &iscount, eas% a?aila!ilit% ,eas% access an& $ro!lem can !e o?ercome 3hen arises. These are the $eo$le 3ho mostl% use tele$hone car&s !ecause of their !usiness relations !asic elements 3hich is hi&&en ,most im$ortant crucial is ta* concealment. Mostl% $eo$le &uring sur?e% e*$lains In their communication !ut not mention on the Guestionnaire &ue to secrac%. These are $rofessional 3ho are mostl% concentrate& on time, sa?ing, an& !enefits !ut on their in?estment normall% 's.9=(, 's.=((, 's.5(((, &iscount also offere& to the !usinessmen. The% normall% concentrate on PTC- H C#--M#TE car&s !ut Other com$anies also in?ol?e& !ut taking a little share from the market .car&s normall% a?aila!le or com$an% agent $ro?i&e to the !usinessmen at the s$ot. Mostl% $eo$le are satisfie& 3ith this facilit% s$ecificall% !usinessmen 3ith this facilit% househol& !u&get also controlle&. It is also time sa?ing !ut not economical !alancing facilit% also ?er% im$ortant it ma% !e misuse !ut not as much.&ont sa?e an% line rent $ri?ac% also not it is same as &ialing $hone .most im$ortant facilit% is ta* concealment That is offere& to the !usinessmen .common $erson an& !usinessmen face &ialing $ro!lem.

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