SYNOPSIS

On

A STUDY OF CUSTOMER PREFERENCES TOWARDS SMART PHONES

Towards partial fulfillment of Bachelor of Business Administration (BBA) (BBD Uni ersit!" #uc$now)
Guided by %%%%%%%%%%%%%%%% Submitted by ANS&U'AN SIN(& Session )*+,-)*+.

School of 'ana/ement

Ba0u Banarasi Das Uni ersit!

Sector I" Dr1 A$hilesh Das Na/ar" 2ai3a0ad 4oad" #uc$now (U1P1) India 1

CHAPTER PLAN FOR PROJECT REPORT

5ertificate from the /uide of the Institute Ac$nowled/ement Preface 67ecuti e Summar! Introduction Industr! Pla!ers O08ecti es of the stud! 4esearch 'ethodolo/! Pro0lems and limitations 2indin/s" Anal!sis 9 Interpretations S:OT anal!sis Su//estions;4ecommendations 5onclusion Appendi7 Bi0lio/raph!

INTRODUCTION
A smartphone is a mo0ile phone 0uilt on a mo0ile computin/ platform" with more ad anced computin/ a0ilit! and connecti it! than a feature phone1 The first smartphones were de ices that mainl! com0ined the functions of a personal di/ital assistant (PDA) and a mo0ile phone or camera phone1 Toda!<s models also ser e to com0ine the functions of porta0le media pla!ers" low-end compactdi/ital cameras" poc$et ideo cameras" and (PS na i/ation units1 'odern smartphones t!picall! also include hi/h-resolution touchscreens" we0 0rowsers that can access and properl! displa! standard we0 pa/es rather than 8ust mo0ile-optimi3ed sites" 2lash compati0ilit!" and hi/h-speed data access ia :i-2i and mo0ile 0road0and1 The most common mo0ile operatin/ s!stems (OS) used 0! modern smartphones include Apple<siOS" (oo/le<s Android" 'icrosoft<s :indows Phone" No$ia<s S!m0ian" 4I'<sBlac$Berr! OS" and em0edded #inu7 distri0utions such as 'aemo and 'ee(o1 Such operatin/ s!stems can 0e installed on man! different phone models" and t!picall! each de ice can recei e multiple OS software updates o er its lifetime1 The distinction 0etween smartphones and feature phones can 0e a/ue and there is no official definition for what constitutes the difference 0etween them1 One of the most si/nificant differences is that the ad anced application pro/rammin/ interfaces (APIs) on smartphones for runnin/ third-part! applications can allow those applications to ha e 0etter inte/ration with the phone<s OS and hardware than is t!pical with feature phones1 In comparison" feature phones more commonl! run on proprietar! firmware" with thirdpart! software support throu/h platforms such as =a a '6 or B46:1 An additional

complication in distin/uishin/ 0etween smartphones and feature phones is that o er time the capa0ilities of new models of feature phones can increase to e7ceed those of phones that had 0een promoted as smartphones in the past1 Platform" with more ad anced computin/ a0ilit! and connecti it! than a feature phone1 The first smartphones were de ices that mainl! com0ined the functions of a personal di/ital assistant (PDA) and a mo0ile phone or camera phone1 Toda!<s models also ser e to com0ine the functions of porta0le media pla!ers" low-end compactdi/ital cameras" poc$et ideo cameras" and (PS na i/ation units1 'odern smartphones t!picall! also include hi/h-resolution touchscreens" we0 0rowsers that can access and properl! displa! standard we0 pa/es rather than 8ust mo0ile-optimi3ed sites" 2lash compati0ilit!" and hi/h-speed data access ia :i-2i and mo0ile 0road0and1

SMART PHONE INDUSTRY IN INDIA

India has now 0ecome the third-lar/est smartphone mar$et after 5hina and the United States in terms of smartphone shipments" accordin/ to the latest report 0! 5anal!s1 The report states that in >) )*+," the /lo0al smartphone shipments were at ),?1+ million" an !ear-on-!ear /rowth of @* percent" while smartphone shipments in India /rew 0! +)A percent to hit A million" ma$in/ it the world<s third-lar/est smartphone mar$et1 The 5anal!s report mentions that the top fi e smartphone Samsun/" 'icroma7" Bar0onn" Son! and No$ia1 Samsun/ has in ested hea il! in its 0rand and channel relationships o er a num0er of !ears" which has /i en it a 0i/ ad anta/e o er man! of its international competitors1 Samsun/ too$ o er a third of the Indian mar$et this Cuarter" followed 0! local endor 'icroma7 at )) percent1 Bar0onn" Son! and No$ia made up the top fi e1 The report also su//ests that the d!namics of the mar$et ma$e it challen/in/ for international endors" 0esides Samsun/" to succeed1 India is a mar$et in transition" mo in/ from feature phones to smart phones" and is a mar$et that offers hu/e potential as hundreds of millions of users ha e !et to up/rade their feature phones1 Domestic endors" such as 'icroma7 and Bar0onn" are capitali3in/ on the popularit! of their feature phones and are Cuic$er to respond to local mar$et demands" hence their current success1 The report notes that smartphone shipments in 5hina /rew +*? percent !ear-on-!ear" which is the second hi/hest /rowth rate" ta$in/ the total shipments to the mar$et to ??1+ endors in India include

"

million1 This represented o er a third of all worldwide shipments1 #eno o too$ second place in 5hina this Cuarter" where it shipped +*1? million smart phones1 The report also ta$es note of platform-wise /rowth and su//ests that Android /rew the fastest durin/ the Cuarter" 0! DA percent !ear-on-!ear1 Android now powers +A* million" or ?* percent" of the smartphones shipped in >)1 :hile the share of Apple<s iOS fell to +, percent as the 5upertino 0ased compan! is /earin/ up to un eil new products in the second half of )*+,1 It<s worth pointin/ out that 5anal!s" an independent anal!st firm compiled the shipments data for endors in around @* countries that it trac$s" so the findin/s mi/ht 0e different from actual sales data1

O$JECTI%ES OF THE STUDY

i& ii& iii& i'& A detailed stud! of the smart phone mar$et1 A 0rief stud! a0out leadin/ Smart Phone manufacturers1 Understandin/ the customer preference towards Smart phones1 Understandin/ and anal!sin/ the reasons of success of Smart phone industr!1

RESEARCH METHODOLOGY
'ar$etin/ 4esearch is the 0ac$0one of mar$etin/1 The o08ecti e of m! research is to stud! the ESummer Internship Pro8ect 4eport on Bas$in 4o00insF1 The nature of m! research is e7plorator! research1 ItGs /oal is to shed li/ht on the real nature of the pro0lem and to su//est possi0le selection and it in ol es num0er of steps1

I.

Define the Problem & Research Objective: 'ana/ement must define a pro0lem in 0roader wa!1 Because it is said that definin/ the pro0lem is half sol ed and the o08ecti e of m! research is to stud! the Brand Strate/! of #u71

II.

Develop the Research Plan: The second sta/e of mar$etin/ research calls for de elopin/ the most efficient plan for /atherin/ the needed information1 Desi/nin/ the research plan calls for decision on the data sources" 4esearch Approaches" 4esearch Instrumental" Samplin/ Plans 9 5ontact 'ethods1

SAMPLING
I ha e collected primar! data from customer 9 retailers of #uc$now were selects as sample

S)m*+e Si,e- I ha e ta$en +** smart phone users1 S)m*+e P./0edu.e- To o0tain a representati e samples1 I ha e used simple random
samplin/ which comes in the pro0a0ilit! samplin/1

DATA COLLECTION METHOD

I ha e collected m! research data from secondar! as well as primar! sources from random samplin/ sur e!1

Se0/2d).y D)t) 'a/a3ines" 5atalo/ue" Newspapers" Product Profile 9 Internet1

P.im).y D)t) 'ostl! in mar$etin/ research in ol es some primar! data collection1 The normal procedure to inter iew some people indi iduall! or in /roups to /et a sense of how people feel a0out the smart phones1

$I$LIOGRAPHY
WE$SITEShttpH;;en1wi$ipedia1or/;wi$i;'ethodolo/! httpH;;www1ihmctan1edu;PD2;notes;4esearch%'ethodolo/!1pdf httpH;;en1wi$ipedia1or/;wi$i;Samsun/%S?@** httpH;;www1tutorsindia1com;research-methodolo/!-help1html httpH;;en1wi$ipedia1or/;wi$i;Bada httpH;;www1$tl1fi;pu0lications;ehrm;product,;section)%+1htm httpH;;en1wi$ipedia1or/;wi$i;>uestionnaireI>uestion%t!pes httpH;;www1no$ia1com;in-en; httpH;;en1wi$ipedia1or/;wi$i;Bada httpH;;www1htc1com;in; httpH;;en1wi$ipedia1or/;wi$i;Bada httpH;;www1e7periment-resources1com;research-population1html httpH;;www1apple1com;iphone; httpH;;en1wi$ipedia1or/;wi$i;Palm"%Inc1 httpH;;www1apple1com; httpH;;www1samsun/1com;in;consumer;mo0ile-phone;mo0ile-phone

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