Introduction of Coca-Cola

The Coca-Cola Company is the worlds largest beverage company, The Coca-Cola Company markets four of the worlds top-five soft-drink brandsCoca-Cola, diet Coke, Sprite and Fanta. And now currently the company has offered two new products in this market, Sprite 3G and Fanta Citrus. Sprite 3G is doing its business successfully and meeting the expectations of the management by capturing market share of Dew quickly but on the other hand the second newly introduced product is not meeting the expectations and still struggling to find out a proper place in the market but it is expected that the company may stop its production of this product in near future. Their beverage offerings encompass nearly 400 brands, including coffees and teas, juices and juice drinks, sports drinks and waters as well as carbonated soft drinks. With operations in more than 200 countries, they have a diverse workforce of approximately 50,000 individuals. Together with their subsidiaries and bottling partners, they strive to be an integral and contributing member of each of the communities where they operate. The Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with world headquarters in Atlanta, Georgia. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Coca-Cola, the Company's flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by The Coca-Cola Company and its subsidiaries in nearly 200 countries around the world.

History of The Coca-Cola Company

Dr. John Stith Pemberton invented Coca-cola in 1886. It was the doctors second drink with coca leaves and the kola nut as a basis. The doctors first coca leaf drink, Pemberton's French Wine Coca, was actually an imitation of Vin Mariani, a coca-wine drink invented by Angelo Mariani in 1883. Although there were several imitators of the French Coca-Wine, Pemberton's formula was superior. He was actually quoted saying "I believe that I am now producing a better preparation than that of Mariani." Pemberton was not very good health, not to mention he was a morphine addict. So in 1887 he began to sell parts of the company off. On July 8th he sold a third of the company to Willis Venable and another third to George Lowndes. Either man had the time to market, make or sell Coke so they sold their portion of the company to Woolfolk Walker and his younger sister Margaret Dozier. Dozier owned two-ninths and Walker four-ninths of the formula rights. Now here is where it gets interesting. Venable somehow disposed off his portion of Coca-cola twice. During some time in 1887, he gave his share of Coca-cola to

Joseph Jacobs, owner of Jacobs' Pharmacy. In early October 1887 Pemberton ran a blind ad looking for additional investors. He was able to get three investors with this ad. He took $2,000 from each of them. Their names were J.C. Mayfield, A.O. Murphey and E.H. Bloodworth. In late December the three new partners moved to Atlanta, ready to produce all of Pemberton's wonderful medicines. At this point Pemberton, Walker and Dozier officially owned the formula of Coca-cola, but several others had interest in it. Enter Asa Candler, an ambitious Atlanta druggist. Candler some how acquired control of the company later in the month of December although he probably didn't own any part of the company until 1888. He acquired the drink in return for debts owed him by certain "gentlemen." Things got a little sticky for a while with Charley Pemberton (John's son) claiming his right to the drink. This kicked off two coke clones by the names of: Yum Yum and Koke. Pemberton grew even more ill, but continued with his work. He was developing a new drink, a modified cola with celery extract. The drink was never finished. Pemberton died on August 16, 1888. Candler served as a pallbearer at Pemberton's funeral and spoke very highly of him. In later years he was quoted saying "Why, I suppose Dr. Pemberton felt I was one of his best friends in town." Exactly two weeks after Pemberton died Candler bought the remaining interest of Walker and Dozier for $1,000. With the exception of the Walker, Candler & Company ownership, Asa Candler had legal rights to Coca-Cola. He was calling himself the drink's sole proprietor by May 1, 1889. By the turn of the century Candler would become one of the wealthiest men in Atlanta and Coca-Cola would become the most popular soft drink in America. After this the main events and improvements in this firm are summarized below: In 1906, Coca Cola was launched outside the United States for the first time. It was launched in two countries simultaneously, Cuba and Panama. In 1917, another milestone was completed, 3 million Cokes bottles were sold per day and it was also observed that had become the worlds most recognized trademark.

In 1925, sales volume was increased to 6 millions Cokes bottles per day. In 1927, Coca Cola was firstly advertised through radio. In 1929, Coca-Cola was made available through vending machine The Coca-Cola bell glass was made available. In 1934, Johnny Weiss Muller, and Olympic champion swimmer, and Maureen O'Sullivan, a motion-picture star, appeared on a metal serving tray for Coca-Cola. In 1940, Coke was operating in more than 40 countries of the world. In 1943, On June 29, an urgent cablegram arrived from General Dwight Eisenhower's Allied Headquarters in North Africa, requesting 10 Coca-Cola bottling plants to serve American servicemen overseas. Eventually, 64 plants were set up during World War2. In 1950, Advertising on the television began. Currently Coca-Cola is advertised on over five hundred TV channels around the world. In 1952, William T. Campbell wrote The Big Beverage, the first novel about Coca-Cola. In 1960, Coke was introduced in a size of twelve ounces. In 1961, another product of the Coke was introduced Sprite.

In 1971, a very famous song "I'd like to Buy the World a Coke" was released. In 1977, the unique contour bottle, familiar to consumers everywhere, is granted registration as a trademark by the U.S. Patent and Trademark Office, an honor awarded to only a few other packages In 1978, company launched the product in plastic bottles and in the same year large size of two litters was also launched. In 1979, Fifteen hundred employees moved to the new corporate headquarters in Atlanta located on North Avenue. The new corporate headquarters came to be known as "The Tower." In 1982, Diet Coke was introduced in July. In 1985, The Coca-Cola Company made what has been known as one of the biggest marketing blunder. They stumbled onto a new formula in efforts to produce diet Coke. They put 4 million dollars of research to come up with the new formula. In 1988, Coca-Cola became the first independent operator in Soviet Union. In 1993, Coca-Cola completed another milestone by increasing their sales volume to 10 billion cases worldwide. The company also started its advertisement with new slogan of "Always Coca-Cola". In 1995, Coke was consumed aboard the Space Shuttle Discovery -- marking the third trip into space for Coca-Cola and the first for Diet Coke. In 1996, The Summer Olympics was held in Atlanta, Georgia, the home of Coca-Cola. For more than 65 years, Coca-Cola has been a sponsor of the Olympics.

In 1997, World of Coca-Cola Las Vegas opens, complete with a hundred-foot-tall Coca-Cola contour bottle. The Coca-Cola Company sponsors the Winter Olympics in Nagano, Japan, marking the 70th anniversary of the Company's Olympic partnership. New products Citra and Surge hit the market. And M. Douglas Ivester was named chairman of the Board of Directors and chief executive officer of The Coca-Cola Company. He was the tenth chairman of the board in the Company's history.

Beverage Industry in Pakistan

The beverage industry of Pakistan has become a play ground for many firms like Coke, Pepsi, RC Cola, Amrat Cola, Gourmet Cola and many others newly introduced local companies. But only two companies share most of the market share, Pepsi and Coke. These two companies jointly are enjoying a market share of more than 90%. But still a very huge share of this market is still uncovered. But in covered areas, it can be said both the dominant companies are facing very stiff competition from each one another. The newly introduced brands are still disabling to find a stable position yet and still most of them are not considered as real competitors of these two players on any base, product quality, availability, visibility or promotion. The positioning of these two well-known brands is almost same. A huge part of the market is still unable to differentiate between these two products and they are considered as perfect substitute of one another. On the other hand the other new brands like Gourmat Cola, Amrat Cola, Double Cola, and Makkah Cola etc. are still considered as inferior on basis of quality. This is one of the reasons why these brands are still unable to create their market and capture the share of these two giants of the industry.

Introduction to Coca-cola beverages Pakistan Limited (CCBPL)

Coca Cola is being produced and sold in most of the countries of the world. For better control, world is divided into various regions. Pakistan is the part of South West Region. South West Asia region includes: Pakistan, India, Philippines, Thailand, Hong Kong, Burma, Maldives Coca-Cola beverages Pakistan limited (CCBPL) is responsible for all operations about production and sale of coca-cola brands in Pakistan.

CCBPL units in Pakistan

There are eight units in Pakistan for production and selling of coca-cola brands. These units are situated in eight cities of Pakistan.

Karachi Rahim Yar Khan Multan Lahore Faisalabad Gujranwala Rawalpindi Peshawar

1. Introduction
Coca cola is a cola (a type of carbonated soft drink, now known as sparkling drinks) sold in stores, restaurants and vending machines in more than 200 countries. It is produced by the Coca Cola Company and is often referred to simply as Coke. Originally intended as a patent medicine when it was invented in the late 19th century by john Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20 th century. The company actually produces concentrate, which is then sold to various licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola in cans and bottles to retail stores and vending machines. Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola bottler in North America and Western Europe .The Coca-Cola Company also sells concentrate for fountain sales to major restaurants and food service distributors.

MISSION:
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a

company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

VISION:
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.

WINNING CULTURE:
Our Winning Culture defines the attitudes and behaviours that will be required of us to make our 2020 Vision a reality.

PRODUCT PROFILE
DIFFERENT BRANDS OF COMPANY
The Coca-Cola Company offers a wide range of products to the customers including beverages, fruit juices and bottled mineral water. The Company is always looking to innovate

and come up with, either complete new products or new ways to bottle or pack the existing drinks. The Coca-Cola Company has a wide range of products

In the Cola Section:

In the Lemon Section

In the Orange section:

In the mango section:

 In the juice section :

In the Soda Water and Bottled Mineral Water section: