Mynt 108 West Lebanon Ave. Elon, NC 27244 Phone: 336-524-9124 Email: myntboutique@hotmail.com Website: www.shopmynt.

com
January 16, 2014 Angela Jennings Alamance Woman Publisher Alamance Woman Burlington, N.C. 27216 Dear Ms. Jennings: On February 20th, 2014 from 7 p.m. 10 p.m. Mynt, a contemporary boutique specializing in womens apparel and accessories, will invite Elon students and the Alamance County community to shop, eat, drink and mingle to support The National Breast Cancer Foundation (NBCF). Mynts passion to promote a nonprofit cause and support the Elon community, complements NBCFs dedication to saving womens lives through education about breast cancer and early detection. Mynt will partner with the Elon University sorority sisters of Zeta Tau Alpha to reach our goal of raising $3,500 during the launch event and a one-week profit share this February for The National Breast Cancer Foundation. We believe the young business professionals and college-educated readers of Alamance Woman would be particularly interested to learn how local business owners support national causes, educate themselves about breast cancer prevention, and shop at the event. As a successful businesswoman yourself, we are offering you and Alamance Woman the first story on our February launch event, as well as an exclusive interview with Victoria Touloupas, the store manager and leader of the philanthropic evening. I will follow up with you this week about the event. If you have any questions, please contact me at 336-524-9124 or nfriend@shopmynt.com. Additional information about Mynt can be found at www.shopmynt.com. Thank you for your time and support for the cause. We look forward to hearing from you! Sincerely,

Nicole Friend
Nicole Friend Public Relations Coordinator Mynt

Mynt Pitch Email To: Angela Jennings, Alamance Woman Publisher From: Nicole Friend, Public Relations Coordinator, Mynt Date: January 16, 2014 Subject: Mynt Partners with Elons Zeta Tau Alpha & The National Breast Cancer Foundation Ms. Jennings, On February 20th, 2014 from 7 p.m. 10 p.m. Mynt, a contemporary boutique specializing in womens apparel and accessories, will invite Elon students and the Alamance County community to shop, eat, drink and mingle to support The National Breast Cancer Foundation (NBCF). Mynts passion to promote a nonprofit cause and support the Elon community, complements NBCFs dedication to saving womens lives through education about breast cancer and early detection. Mynt will partner with the Elon University sorority sisters of Zeta Tau Alpha to reach our goal of raising $3,500 during the launch event and a one-week profit share this February for The National Breast Cancer Foundation. We believe the young business professionals and college-educated readers of Alamance Woman would be particularly interested to learn how local business owners support national causes, educate themselves about breast cancer prevention, and shop at the event. As a successful businesswoman yourself, we are offering you and Alamance Woman the first story on our February launch event. as well as an exclusive interview with Victoria Touloupas, the store manager and leader of the philanthropic evening. I will follow up with you this week about the event. If you have any questions, please contact me at 336-524-9124 or nfriend@shopmynt.com. Additional information about Mynt can be found at http://www.shopmynt.com. Thank you for your time and support for the cause. We look forward to hearing from you! Sincerely, Nicole Friend Public Relations Coordinator Mynt 108 West Lebanon Ave. Elon, NC 27244 myntboutique@hotmail.com http://www.shopmynt.com

The purpose of my pitch was to let Alamance Community members and Elon University students that Mynt will partner with Zeta Tau Alpha to support a national nonprofit cause, The National Breast Cancer Foundation. My key public for the pitch was young professionals in the Alamance County community. After learning that 87 percent of Alamance Woman readers have been college educated, I felt their audience would care about a cause related to a college in the local area. I felt the proximity of the story, as well as the emotional element of supporting breast cancer research, would interest the Alamance Woman readers. Therefore, I chose to pitch Mynts February event to Angela Jennings, the publisher of Alamance Woman. Furthermore, their editorial calendar indicated they often focus on business as a main focus in their March issue. If Angela was to attend the event and interview Mynts store manager in February, she would hopefully have enough time to write an article for the March issue of the magazine.