Nocturne group

inh Ngc Vn Hng Phm Thy Tin Trn Th Thy Phng

Chin dch: Khng c u SI , bn c GU ri!

Bo v bn quyn thit k ca Gu Uniform

Bi cnh Mc tiu

G u Uniform l thng hiu o ng phc gy c ting vang trong cng ng gii tr c im ca Gu Uniform: CC C CC CHT CC SNG TO thng qua cc thit k ca i ng Gu Designers Vn ca Gu Uniform: rt nhiu mu thit k ca Gu Uniform b s dng m khng c s cho php ca Gu bi chnh ngi tiu dng hay cc hng sn xut ng phc khc.

Marketing objective: Bo v gi tr thng hiu

Gu ch c mt!
Communication objective: t c s nhn bit ca i tng mc tiu v

70%

bn quyn

thit k ca Gu Uniform

i th

Chin lc tip cn

Ca hng B Nng DPO Cc c s sn xut o ng phc nh l

S dng 2 hnh nh i lp

Gu v Si
Tm kim gii php truyn thng v vn bn quyn i vi gii tr Vit Nam Tip cn gn gi, sinh ng, ph hp vi phong cch gii

tr

Phn tch yu t tm l khch hng

Khch hng mc tiu: Hc sinh cp 3 v sinh vin i hc, cao ng l ngi Vit Nam Nm bt xu th nhanh, d thch nghi, d thay i, yu thch s mi l i theo xu th m ng Ham r, thch min ph Cha nhn thc vn bn quyn

 tng ln

Khng c u SI , bn c GU ri!
SI
(i din cho hng nhi thit k)

GU
(i din cho hng xn)

i lt Gu S lng hung hn D lm nhi Mun chim c cm tnh ca bn (khch hng mc tiu)

Theo cch hiu ca gii tr Vit Nam: Gu l ngi yu Ch c duy nht c c cm tnh ca bn nhng cha bn vng

Tng quan chin dch: 3 giai on

GIAI ON 1: TRIGGER NHN BIT BAN U V VN

NI DUNG NI DUNG CNG C

Tung chui cu chuyn theo hnh thc storytelling v cuc u gia Gu v Si vo ngy 14 hng thng

Kt hp ngy ra tp mi ca truyn l b avatar facebook Gu v Si. => S kin THAY AVA, NHN GU THIT HA ( tng voucher/ huy hiu Gu Uniform)

Facebook: fanpage Gu Uniform Youtube: knh youtube Gu Uniform Website: dongphucgau.vn

GIAI ON 2: ENGAGE NH HNG KHCH HNG V GU XN

GIAI ON 3: AMPLIFY KHC SU NHN THC

NI DUNG NI DUNG CNG C TRUYN THNG

L hi Gu

-T chc vo 14/02 - Tng kt chui s kin ( b truyn ra mt tp cui cng, game th xut sc, kt qu ca chui s kin lin kt) - L hi c qu tng t Gu (o ng phc, voucher, giao lu chp hnh vi i s, chp nh cng cp i Gu, tng ti Gu. ) - Thng ip L hi : BN CH YU GU THI!!!!

- Bo mng (kenh14, tiin, vietnamnet, ione,) - Facebook + Website + knh Youtube ca Gu - Email cm n khch hng - Gi lin lc vi nhng ngi tham gia.

THANK YOU!