Professional Documents
Culture Documents
Vijay Govindarajan
Earl C. Daum Professor of International Business Director, William F. Achtmeyer Center for Global Leadership The Tuck School of Business Dartmouth College
McGraw-Hill Irwin
Boston Burr Ridge, IL Dubuque, IA Madison, Wl New York San Francisco St. Louis Bangkok Bogota Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto
Table of Contents
Preface ix
Chapter 1
Case 3-2: Nucor Corporation (B) 117 Case 3-3: Rendell Company 119
Chapter 4
PART ONE
Chapter 5
Understanding Strategies 53
Goals 53 The Concept of Strategy 56 Corporate-Level Strategy 58 Business Unit Strategies 62 Summary 70 Case 2-1: Encyclopaedia Britannica, Inc. (A) 72 Case 2-2: Encyclopaedia Britannica, Inc. (B) 74 Case 2-3: Encyclopaedia Britannica, Inc. (C) 76 Case 2-4: Cisco Systems (A) 79 Case 2-5: Cisco Systems (B) 91 Case 2-6: Technology Note: Internetworking Products 96
Chapter 6
Chapter 3
Behavior in Organizations 98
Goal Congruence 98 Informal Factors That Influence Goal Congruence 99 The Formal Control System 103 Types of Organizations 105 Functions of the Controller 110 Summary 112 Case 3-1: Southwest Airlines Corporation 114
vi
Appendix
Some Theoretical Considerations 245 Case 6-1: Transfer Pricing Problems 248 Case 6-2: Birch Paper Company 254
Table of Contents
vii
Case 6-3: General Appliance Corporation Case 6-4: Medoc Company 267
256
Chapter 10
Chapter 7
440
Chapter 11
PART TWO
Chapter 12
Chapter 9
PART THREE
viii
Table of Contents
Case 13-1: Pelican Instruments, Inc. 593 Case 13-2: 3M Corporation 595 Case 13-3: Texas Instruments and Hewlett-Packard 597 Case 13-4: Texas Instruments 601
685
Appendix
SFAS No. 52 Foreign Currency Translation 694 Case 15-1: AB Thorsten 697 Case 15-2: Falcon, Inc. 705 Case 15-3: Lincoln Electric Company (B) 712 Case 15-4: Hindustan Lever 717 Case 15-5: Xerox Corporation (B) 725
Chapter 14
Chapter 16
Chapter 15
751
753 758