Mapping a Direction for Ford’s “Way Forward”

COPYRIGHT © 2006 TEAM VERITE - MELISSA CHANG, BRUCE CUMMINGS, SASITORN IAMSAENGSAWANG, BUSINESS STRATEGY DM-672
FORD NORTH AMERICA - WAY FORWARD

Our Vision
To become the world's leading consumer company for automotive
products and services.

Our Mission
We are a global family with a proud heritage passionately committed to
providing personal mobility for people around the world.

We anticipate consumer need and deliver outstanding products and

services that improve people's lives.
 HISTORY 1903-1927

SOURCE: Time Magazine and Ford Motor Co.

 HISTORY 1930-1990s

SOURCE: Time Magazine and Ford Motor Co.

 HISTORY 2000-2006

2002 Ford Escape

SOURCE: Time Magazine and Ford Motor Co.

 INTERNAL RESOURCES

Leadership Workforce Suppliers Dealers

INTERNAL RESOURCES

Products Production Technology

FORD NORTH AMERICA's SWOT ANALYSIS
FORD NORTH AMERICA's SWOT ANALYSIS
FORD NORTH AMERICA's SWOT ANALYSIS
FORD NORTH AMERICA's SWOT ANALYSIS
FORD NORTH AMERICA's SWOT ANALYSIS
COMPETITIVE LANDSCAPE

GM FORD CHRYSLER

TOYOTA HONDA NISSAN

Customer Focused Strategies for Ford’s Value Chain
FORD NORTH AMERICA - WAY FORWARD

North America Business Challenges

- Market Fragmentation and Segment Shifts
- External Environment
- Cost Structure
- Market Share
- Brand clarity
- Products
- Capacity
- Quality
FORD NORTH AMERICA - WAY FORWARD
FORD NORTH AMERICA - WAY FORWARD

Innovative products driven by:

Competitive Product Cost & Quality
Anticipate Consumer Shift
Clear Brand Message
FORD NORTH AMERICA - WAY FORWARD

Innovative products driven by:

Competitive Product Cost & Quality
Anticipate Consumer Shift
Clear Brand Message

Communication Culture

Leverage human capital by:

Cross-Functional Teams
Involve Dealer Network
Managing with Respect
FORD NORTH AMERICA - WAY FORWARD

Innovative products driven by:

Competitive Product Cost & Quality
Anticipate Consumer Shift
Clear Brand Message

Communication Culture

Competitive production by: Leverage human capital by:

The Right Capacity Cross-Functional Teams
Adapt Lean Production Involve Dealer Network
Partner with Tier 1 & 2 Suppliers Managing with Respect
FORD NORTH AMERICA - WAY FORWARD

Toyota $85.41

Ford $10.73

GM $8.46

Net income per employee

y
FORD NORTH AMERICA - WAY FORWARD

Innovative products driven by:

Competitive Product Cost & Quality
Anticipate Consumer Shift
Clear Brand Message

Communication Culture

Competitive production by: Leverage human capital by:

The Right Capacity Cross-Functional Teams
Adapt Lean Production Involve Dealer Network
Partner with Tier 1 & 2 Suppliers Managing with Respect

Competitive Labor Contract

FORD NORTH AMERICA - WAY FORWARD

Consumer Relevance

New Products Driven by: Innovative products driven by:

Environment Sustainability Competitive Product Cost & Quality
Development Partnerships Anticipate Consumer Shift
“Reinvent the Future” Again Clear Brand Message

Speed to Market
Communication Culture

Competitive production by: Leverage human capital by:

The Right Capacity Cross-Functional Teams
Adapt Lean Production Involve Dealer Network
Partner with Tier 1 & 2 Suppliers Managing with Respect

Competitive Labor Contract

FORD NORTH AMERICA - WAY FORWARD

North America Business Challenges

- Market Fragmentation and Segment Shifts
- External Environment
- Cost Structure
- Market Share
- Brand clarity
- Products
- Capacity
- Quality
 Mapping a Direction for Ford’s “Way Forward”

COPYRIGHT © 2006 TEAM VERITE - MELISSA CHANG, BRUCE CUMMINGS, SASITORN IAMSAENGSAWANG, BUSINESS STRATEGY DM-672