INTRODUCTION TO TELECOM INDUSTRY

The telecom industry has been divided into two major segments, that is, fixed and wireless cellular services for this report. Besides, internet services, VAS, PMRTS and VSAT also have been discussed in brief in the report. In todays information age, the telecommunication industry has a vital role to play. Considered as the backbone of industrial and economic development, the industry has been aiding delivery of voice and data services at rapidly increasing speeds, and thus, has been revolutionising human communication. Although the Indian telecom industry is one of the fastest-growing industries in the world, the current teledensity or telecom penetration is extremely low when compared with global standards. Indias teledensity of 36.98% in FY09 is amongst the lowest in the world. Further, the urban teledensity is over 80%, while rural teledensity is less than 20%, and this gap is increasing. As majority of the population resides in rural areas, it is important that the government takes steps to improve rural teledensity. No doubt the government has taken certain policy initiatives, which include the creation of the Universal Service Obligation Fund, for improving rural telephony. These measures are expected to improve the rural tele-density and bridge the rural-urban gap in tele-density.

DIFFERENCE BETWEEN SMARTPHONE AND MOBILE PHONE

Key Difference: Smartphones are any mobile phones that are similar to a mini computer. Smartphones offer a variety of features that allows advanced computing capability and connectivity. A normal phone has the primary purpose of only calling and sending text messages. A normal phone is a simple phone that is used mainly by people that only require telephony services. With the smartphone boom in todays world, many people today only purchase smart phones. Smartphones started from cellphones, which were advanced to incorporate the technology today and convert them into smartphones. Cell phones were basically a telephony device that allowed

users to send/receive calls and text messages. As technology developed, it incorporated additional capabilities such as internet browsers, multimedia text messages, games, applications, etc. This further developed into a mini computer that we now know as a smartphone. A smartphone is a phone has computing capabilities and an operating system powering the device. A normal phone is a phone that supports basic calling features and internet capabilities.

Smartphone is a mobile phone that operates on an operating system, similar to a mini computer. Smartphones are basically that a mini computer. They offer a variety of features such as calling capabilities, computing capabilities, video conferencing, online surfing, cameras, media players, GPS navigation units, etc. Any mobile phone that lets you do the work of a computer is considered as a smartphone. Smartphone are powered by operating systems such as Android, iOS, Windows Mobile, etc. The term smartphone was introduced into the market by Ericsson in 1997, when it used the word to describe its GS 88 Penelope concept as a smartphone. There is no clear distinction that decides which phones are smartphone and which phones are not. However, with the increasing technology and offerings in a phone, the category has expanded to include all the new features that are currently available in the market.

INTRODUCTION

Definition of Mobile phone:The cellular telephone (commonly mobile phone or cell phone or hand phone) is a long range portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current m o b i l e p h o n e s c a n s u p p o r t m a n y a d d i t i o n a l services such a s sessor text messaging, email, switching for a c c e s s t o t h e Internet, & MMS for sending and receiving photos and video. Most current mobile phones connect to a Cellular network of base stations, which is in turn interconnected to the public switched telephone networks phones. Cellular telephone is also defined as a type of shortwaveanalogor digital telecommunication in which a subscriber has a wireless connection from a mobile telephone to a relatively nearby transmitter. The transmitter's span of coverage is called a cell. Generally, cellular telephone service is available in urban areas and along major highways. As the cellular telephone user moves from one cell or area of coverage to another telephone is effectively passed on to the local cell transmitter. A cellular telephone is not be confused with a codeless telephones.

INTRODUCTION OF APPLE
Apple Inc. (Apple), incorporated on January 3, 1977, along with its subsidiaries, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. It also sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Companys products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. During the year ended November 24, 2011, the Company, as part of a consortium, acquired Nortel Networks Corporations patent portfolio. In February 2012, the Company acquired app search engine Chomp.

Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and resellers. In addition, the Company sells a range of third-party iPhone, iPad, Mac and iPod compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals, through its online and retail stores. The Company sells to consumers, small and mid-sized businesses (SMB), and education, enterprise and government customers. The Company has designed a range of products, services and programs to address the needs of education customers. It also supports mobile learning and real-time distribution and accessibility of education related materials through iTunes U, a platform that allows students and teachers to share and distribute educational media online. It sells its products to the education market through its direct sales force, select third-party resellers and its online and retail stores. It also sells its hardware and software products to enterprise and government customers. The Company operates in five segments: Americas, Europe, Japan, Asia-Pacific and Retail. The Americas segment includes both North and South America. The Europe segment includes European countries, as well as the Middle East and Africa. The Asia-Pacific segment includes Australia and Asia countries, other than Japan. The Retail segment operates Apple-owned retail stores worldwide. The Company offers a range of mobile communication and media devices, personal computing products, and portable digital music players, as well as a variety of related software, services, peripherals, networking solutions and third-party hardware and software products. In addition, the Company offers its own software products, including iOS, the Companys mobile operating system; Mac OS X, the Companys operating system software for the Mac; server software and application software for consumer, SMB, and education, enterprise and government customers. AppleCare offers a range of support options for the Companys customers. These options include assistance that is built into software products, printed and electronic product manuals, online support, including product information, as well as technical assistance, and the AppleCare Protection Plan (APP). APP is a fee-based service that includes two to three years of phone support and hardware repairs, dedicated Web-based support resources, and user diagnostic tools.

iPhone

The Companys iPhone combines a mobile phone, an iPod, and an Internet communications device in a single handheld product. Based on the Companys Multi-Touch user interface, iPhone features desktop-class e-mail, Web browsing, searching, and maps and is compatible with both Macs and Windows-based computers. iPhone automatically syncs content from users iTunes libraries, as well as contacts, bookmarks, and e-mail accounts. iPhone allows customers to access the iTunes Store to download audio and video files, as well as a range of other digital content and applications. In October 2011, the Company launched iPhone 4S, its latest version of iPhone, which includes Siri, a voice activated intelligent assistant.

INTRODUCTION OF SAMNSUNG
Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and are the largest South Korean chaebol. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2011 revenues), Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world's 35th- and 72nd-largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest insurance company), Samsung Everland (the oldest theme park in South Korea) and Cheil Worldwide (the world's 19th-largest advertising agency measured by 2010 revenues). Samsung produces around a fifth of South Korea's total exports and its revenues are larger than many countries' GDP; in 2006, it would have been the world's 35th-largest economy. The company has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River".

REVIEW OF LITERATURE
With the advancement of modern technology and in particular mobile technology it is no wonder that cell phones and their popularity are on the rise. It is perhaps because of their ease of use and their ability to facilitate other applications. It is because of this that many experts in psychology have begun to study the effects of cell phones on our society. A concerning question is: Are cell phones addictive? A study by Adriana Bianchi and Dr. James G. Phillips, Ph.D., (2005), using predictors from addiction literature, the study sought to predict problematic mobile phone usage. It keyed in on factors they believed to cause mobile phone disorders. 195 subjects of both genders and an average age of 36 (ranging from 18-85 years old) were interviewed. The results lead to the creation of the Mobile Phone Problem Use Scale. This scale was compared to the Addiction Potential Scale. Fundamentals that were used to compare the scales and create the Mobile Phone Problem Use Scale were the amount of time one uses their cell phone and the type of usage. The behavioral predictors that influenced the amount of cell phone usage were: being extraverted, possessing low self-esteem, and being young. These characteristics were fundamental in determining problematic cell phone use. The study showed that these behavioral predictors did not influence the amount of cell phone usage: gender, and neuroticism. The scale developed was designed to help with implementing any interventions for potential addictive behavior. Age was a key factor in predicting problematic cell phone use. That is why other psychologists have begun to perform studies focusing on adolescents. Hyun Young Koo and Hyun Sook Park (2010) study of adolescents, in which 548 students were asked to fill out a questionnaire regarding their cell phone use. The results of the questionnaires were that just under 89% believed they were average cell phone users, while 8.4% believed they were heavy users and only 2.9% percent believed they were addicted to their cell phone. This study found that gender, texting, monthly charges, impulsiveness, recreational reasons and cultural reasons were all influential to cell phone addiction. There are some contradicting findings from Koo and Parks (2010) study when compared to Bianchi and Dr. Phillips, Ph.D., (2005) study. The biggest contradiction was that Bianchi and Dr. Phillips, Ph.D., (2005) study indicated that gender was not a predictor for problematic cell phone use, while Koo and Parks (2010) study did.

Should we then believe that cell phone use can be addictive, especially concerning adolescents? Well there are others that disagree with the idea of cell phones as being addictive. X. Sanchez-Carbonell, M. Beranuy, M. Castellana, A. Chamarro and U. Oberst (2008) say that cell phones can be used in a maladaptive way however this should be considered abuse and not addiction. Their study results continue to say that the Internet does pose addiction potential but that cell phones do not because their use does not promote rapid emotional changes. Again we see a different point of view to Bianchi and Dr. Phillips, Ph.D., (2005), study results in the sense that while cell phones were considered to be used in an abusive manner it was not considered addictive. Again, the question at hand is, are cell phones addictive? Clearly more research has to be done to answer this question. Additional things that should be considered from the existing research criteria, such as age and gender are: If cell phones are not addictive, do they cause abusive disorders? Can it and or does it morphs from addiction to an abusive disorder with age? If adolescents and young adults are more susceptible to cell phone addiction, what are the long term repercussions? What interventions should be administered against this possible addiction? What preventative measures should be taken against it? Hopefully in the not to distant future these pending questions will be answered.

OBJECTIVES OF THE STUDY

The subject matter for this research Project is to study the consumer behavior towards the APPLE & SAMSUNG mobiles. This project consists of different objectives. They are as follows:: To study the consumers preference towards Apple and Samsung phones. To study the comparison between Apple and Samsung Phones. To study reasons for purchasing smartphone apple or Samsung.

SCOPE OF THE STUDY

Apple and Samsung excel at phones, have equally phenomenal supply chains, great marketing and equally good innovation capabilities. What matters also is how you sell. Hence retail could be the next significant battleground between these two.

RESEARCH METHODOLOGY
Research is the systematic and objective search for the analysis of the information relevant to the identification and solution of any problem in the field of channel development. The objective behind this project was to get a deep insight into the answers To the questions what ar e the general problem faced by the subscribers and what they expect from mobile handsets providers and study of current mobile market. The object of the survey was the mobile users of various mobile companies.

The essence of research conducted by us is to analyze the present market position of Apple & Samsung mobiles among its competitors and the problem which are being faced by customer, wholesaler, and retailers. The eventual objectives are to suggest some recommendation to the company so as to enable them to increase their market share.

Only in analyzing my sample follows no conventional method. The total analyze is based on the internees the question put on before our sample size. A research of this cant be done all once through large area in limited time so Ludhiana has been selected for research.

DEVELOPING THE RESEARCH PLAN The second step of marketing research process calls for developing the most efficient plan for gathering the need information. While designing a research plan we have to take decisions regarding data sources, search approached, search instruments, sampling etc. there are two plan contact which are as follows:-

1. DATA SOURCE There are two type of data source: Primary data Secondary data Primary data : Personal interviews are conducted which enable collection of oral verbal response. This is fact to face contracted with structured or sometime even unstructured patterns. This helps in obtaining indent information.

Secondary data: Secondary data can be obtained from different magazines and annual reports, financial documents referred.

2. RESEARCH APPROACH SURVEY METHOD:Survey are best suited for descriptive research companies which undertake surveys to learn about peoples knowledge, preferences, satisfaction etc. to measure these magnitude in general population. While observation and tours are best suited for exploratory research which is not the case of our study.

3. RESEARCH INSTRUMENT

Questionnaire: A Questionnaire is prepared and use to collect the information. The majority of questions are close ended. Questionnaire is distributed to people to know about their preferences, quality, demand etc. this is one of the easiest method of collecting information.

4. SAMPLING PLAN

After deciding on the research approach and instrument, we must design a sampling plan. This plan calls for three decisions.

a) Sampling unit:- Here we define what is to be surveyed i.e. the target population that will be sampled. In our case the journal public in cities & towns come under the sampling unit. b) Sample size:- Large sample give more reliable results. In our study 100 customers were surveyed in LUDHIANA. c) Sampling Procedure:- area sampling is using because it is not practically possible to visit all places of India therefore LUDHIANA chosen for survey.

5. CONTACT METHOD

In this decision is taken that how the object should be contacted i.e. whether by mail questionnaires, telephone, interviews. In our research personal interview is the most convenient and reliable method.

6. COLLECTION OF THE INFORMATION

The data collection phase of the marketing research is most expensive and most error prone process. There can be error some respondent can give biased or dishonest answer from collection of information. The researcher personally goes to customer to collect the reliable data. Here all knowledge of the researcher about that field comes to test the ingenuity of the research.

Here we got the experience of working professionally and independently on the road which gives some taste of practical marketing. We also got a lot exposure about the market. The present study undertake is descriptive in nature and in this study questioning people with regular expertise in that are being used.

BIBLOGRAPHY
BOOKS:Marketing research G.C.Beri Research Methodology C.R.Kothari Principal of Marketing Philip Kotler.

WEB RESOURCES:www.Apple.com www.samsung.com www.google.com www.yahoo.com www.scribd.com www.thestalwart.com

QUESTIONNAIRE
1. Which brand of mobile phone do you use? Apple Samsung

2. Which of the following features you look for before buying a phone? (Samsung and Apple) Design Battery Brand Applications

3. What are the following reasons you consider while purchasing a phone? Price Variety User Friendly Quality

Durability 4. Which of the following factors imparts you buying decision? a) Weight b) Attractiveness c) Battery d) Picture messaging facility 5. What is the primary usage of your phone a) Social b) Business c) Gaming 6. Which gives better camera clarity? Apple Samsung

7. Which among these have more modals and design? Samsung Apple 8. Which brand phone provided you better after sales service? Apple Samsung 9. Which gives more GPRS speed? Apple Samsung

10. Which store do you consider better? App Store Play Store

Name
Age Occupation Nationality

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