Professional Documents
Culture Documents
Challenge
Bridging Consumer Engagement and
Loyalty Across Channels and Devices
With the release of Utopia, a show that
brings 15 participants together to create an
ideal community while viewers can watch in
real-time on the internet, Talpa sought to go
beyond traditional viewership and connect
viewers to play an active and inuential role
in the series. Talpa recognized the
opportunity to build viewer interaction and
loyalty by creating a fully immersive, social
and connected experience that spans TV
and Internet channels and devices.
Solution
Social Referral Program to Grow Customer
Loyalty and New Member Base
Gigyas Social Login allows Utopia viewers to
conveniently login to watch live streams and
video clips and engage with other viewers
from any device via their existing social media
accounts.
Social Login ties all omni-channel activity to a
single user identity, powering more relevant
and cohesive user experiences. Talpa is then
able to easily port this data into its existing
marketing platforms to create personalized
Utopia campaigns across email and more.
TV is no longer a one-way medium, and products from Gigya have allowed us to change the way
we approach television production with the ability to unify user identities and experiences across
Utopias TV show, website and mobile apps.
- Hylke Sprangers, CTO Digital at Talpa Media
gigya.com | 4
Solution (Contd.)
Talpa implemented a variety of Gigya plugins
to turn passive viewers into an interactive
social community.
Hylke Sprangers,
experience.
gigya.com | 5
Solution (Contd.)
To facilitate user input in the Utopia format and foster repeat viewer engagement, Talpa leverages
Gigyas Gamication solution. Participants can earn points for watching live streams, leaving
comments, voting, participating in live chats, and more. Viewers with the most points, or Elite Users,
are awarded with enhanced inuence over Utopia events, can vote for new Utopia participants and are
eligible to appear on the show. Talpas gamication approach transcends virtual and real world
experiences, connecting viewers at all times and essentially inviting them to become a part of Utopia.
About Gigya
Gigya helps clients build better customer relationships by turning unknown visitors
into known, loyal and engaged customers. With Gigyas technology, businesses
increase registrations and identify customers across devices, consolidate data into
rich customer proles, and provide better products and experiences through
integrations with leading marketing and service applications. More than 700 of the
worlds leading brands rely on Gigya to build identity-driven relationships and to
provide scalable, secure Customer Identity Management.