Professional Documents
Culture Documents
RURAL MARKETS
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RURAL INDIA -
THE OPPORTUNITY
• The largest market in the world with 700 million Rural Folks
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RURAL INDIA -
THE MYTHS
• The Rural Market is a homogenous mass.
• Individuals decide about purchases.
• Urban communication style is equally suitable for rural.
• Reaching 6.5 lakh villages is a distribution nightmare.
• Market research methodology is universal for urban and rural.
• TV has wide reach.
• Disposable income in rural is low.
RURAL INDIA -
THE SOLUTION
Need for an organisation that can help corporates in
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Today, there is no
single institution which can offer
Strategic Planning for
Rural Markets and
Implementation on an
all India level
under one roof.
Introducing
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THE RURAL NETWORK
The first ever alliance of India’s leading rural marketing
organisations to offer corporates
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ANUGRAH MADISON
ANUGRAH MADISON
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MART
(Marketing and Research Team)
MART
(Marketing and Research Team)
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RURAL RELATIONS
• Based in Pune, Rural Relations is India’s largest rural
consumer relations organisation.
RURAL RELATIONS
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SAMPARK ADVERTISING
SAMPARK ADVERTISING
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COMBINED STRENGTH
OF THE NETWORK
COMBINED STRENGTH
OF THE NETWORK
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Network Offering
Network Offering
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Network Offering ...
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Network Offering ...
Rural Communication
Creative
Designing & development of advertising communication
packages
Production of Audio Visuals
Brand positioning & brand building
Rural Communication
Media planning
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Network Offering ...
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Over 75 years of combined experience in
dealing with clients like...
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Contact Addresses
of all Partners
• Anugrah Madison Advertising Pvt. Ltd.
Geo Towers, I Floor, 465 Anna Salai, Chennai 600 035
Ph: 24363622/23/25, Fax: 24320610, Email: anugrah@xlweb.com
Website: www.anugrahmadison.com
Contact Addresses
of all Partners
• Rural Relations
Pune 411 013, Ph: 6821034, Fax: 6820280,
Email: rural@ruralrelations.com Website: www.ruralrelations.com
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