EDUCATION

University of Wisconsin-Oshkosh
General Studies
University of Wisconsin-Madison
Bachelor of Arts-Communication Arts
WORK EXPERIENCE
Badger Herald Madison, WI
Advertising Executive January 2014-Present
Develop and execute a mix of online and print campaigns for key accounts based on clients advertising while also meeting
biweekly sales goals
Provide regular interface with 50-70 local and national client accounts to ensure the highest level of customer satisfaction
Switch Advertising Agency-Representing 5-hour Energy Madison, WI
Marketing Intern August 2013-Present
Customize a marketing plan focused on building solid working relationships with 12 influential organizations on campus in
order to increase brand loyalty
Audit and track sales and distribution information for 25 accounts to help build on current client base
Negotiate and execute 4 sampling event sponsorships to increase brand awareness in my territory
University of Wisconsin Division of Recreational Sports Madison, WI
Videographer January 2014-Present
Assist in creating and filming short promotional videos to promote a healthy lifestyle and build company brand
South Asia Student Language Institute Madison, WI
Program Assistant January 2012-January 2014
Implemented a weekly bulletin and created a Facebook page to increase awareness of events and company presence on social
media sites
Designed contemporary promotional materials to increase enrollment numbers
Prepared annual reports and multi-year reports to highlight patterns of enrollment and scholarships over time
Assisted in writing and distributing mass mailings to provide awareness of special events and programs
Wisconsin Singers Madison, WI
Project Manager August 2012-May 2013
Developed, planned, and executed five musical events around the state of Wisconsin
Responsible for all aspects of event management, including site negotiation, marketing/advertising campaigns, meal
arrangements, ticket sales, incentive programs, distribution of marketing materials, and on-site assistance.
Led weekly conference calls for five committees to ensure promotions and local ticket sales were carried out
Broadened and maintained an extensive network of contacts for patron sponsorship
AJ Bombers Madison, WI
Public Relations/Marketing Intern June 2012-August 2012
Participated in weekly team meetings to brainstorm innovative strategies for brand advancement
Increased sales by up to 50% using a relationship building marketing technique
Interacted with diverse customers on a constant basis, promoting the brand of the company to different niche audiences
Pollock Alumni House
Phoneathon Caller
Introduced the donor program to UW-Oshkosh alumni while stressing the importance of their donations
Exceeded fundraising goal, doubling the profit from the previous year
Green Bay Parks and Recreation
Park Manager
Coordinated activities and events for the children to increase community in the city of Green Bay
Organized sponsors for the end of the year carnival and parade by contacting local businesses directly
Skyline Exhibit Resource
Office Assistant
Updated database, filed, and organized to make information easily accessible and comprehensive
Designed basic advertisements to assist the creative team and provide useful perspective to drive personal response
Performed basic duties in all aspects of the operation from ad generation, product preparation, and shipment.
PROFESSIONAL AFFILIATIONS
American Marketing Association (Social Events Coordinator) September 2013-Present
Plan and execute career building and networking events for members to strengthen relationships within the network
Mu Kappa Tau, Professional Honorary Marketing Society January 2012-Present
Member of the Networking and Events Committee for two semesters where I planned four socials with attendance of 100+
members
Developed pamphlets and information material for members attending events
Taylor Hall Government Oshkosh, WI
President September 2011-December 2011
Planned, led and coordinated ten events and sixteen meetings for the residents of Taylor Hall
Created advertisements around the campus and created awareness for the events
Participated in team building workshops and leadership conference
Ford College Ambassador Challenge
This challenge was instated to build awareness of Ford's brand with the college millenials. Wisconsin was picked for one of
the 9 participating colleges for this challenge, and our team was made up of 4 seniors. Over a 3 month span our team creates
a viral video campaign, coordinates a speaker event as well as a test drive event on campus. (Results and video will be added
in March)
Bad Donkey Case Competition
Myself and 2 other students had the opportunity to work with a local business in the Madison area. Bad Donkey is a
company that will be launching a new innovative social network and messaging app that will allow users to visually express
and share their everyday thoughts and experiences beyond words alone. Our job was to help them out with their pricing and
marketing strategy. We suggested a Freemium pricing strategy (service is free with an option of paying for advanced
features). Next we focused on the customer engagement portion of marketing strategy. An example of a premium feature the
app offers is an official brand emoticon (ie. Starbucks). They partner with different companies to gain rights to these images
and sell them for the consumers to use on the app. They wanted to know what they should do to motivate people to buy these
specific brands. Our suggestion: Each time the brand emoticon is used, it should link to something driving customer
engagement. That could include revealing secrets for their recipies, humanizing the brand with a video of the CEO,
educating the brand about processes, simple appreciation coupons, and the social aspect of sharing the same experience with
other consumers. Overall it was a fun learning opportunity where I was able to get experience in developing plans under a
time crunch with limited resources.
Chicago Trip with MKT
Visited Starcom, News America Marketing, and Red Frog Events
The Chicago Advertising Federation's 32nd Annual Career Day,
SKILLS
Computer-Knowledgeable in Microsoft Word, PowerPoint, Spreadsheet, Adobe-Illustrator, Adobe-Photoshop, Adobe-
Premiere, MailChimp
Team player experienced through working together with my Mu Kappa Tau committee and AJ Bombers marketing team
Excellent communicator strengthened by my leadership roles in Taylor Hall Government and Wisconsin Singers
COURSE WORK
Macroeconomics (102)
Intro to Mass Communication (201)
Introduction to Psychology (202)
Intro to Financial Accounting (100)
Mass Media and Human Behavior (325)
Great Speakers and Speeches (370)
Organizational Behavior (300)
Radio, TV Film as Mass Media (250)
Introduction to Television (351)
Digital Rhetorics (550)
Management & Marketing (311)
Critical Internet Studies (346)
Race, Ethnicity, and Media (347)
New Media and Society (459)
Intro to Media Production (355)
Human Abilities and Learning (301)
Contemporary Life Sciences (252)
Introduction to Film (350)
Rhetoric, Politics, Culture (360)
Contemporary Media Industries (557)
Writing in Workplaces (317)