20 Ways To Make $100 Per Day Online

20 Ways To Make $100 Per Day Online 20 Ways To Make $100 Per Day Online
20 Ways To Make
20 Ways To Make
$100 Per Day Online
$100 Per Day Online
Presented to you by
A very enthusiastic group of people with widely divergent skills,
expressing the urgent wish to create a highly valuable product in
only 3 weeks' time, to prove the rest of the world that it CAN B !"N#
Copyright 2007, All Rights Reserve
The copyrights for the individual chapters belong to the author mentioned in there.
Unauthorized duplication or distribution of this material in any form is strictly prohibited. Violators will be
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No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any
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otherwise, or from any use, misuse or abuse of the operation of any methods, strategies, instructions or ideas
contained in the material herein is the sole responsibility of the reader.
The reader is encouraged to see# competent legal and accounting advice before engaging in any business
activity.
2007 The Internet Marketing Inner Circle Page 1 of 247
$able of Contents
How To Get The Most Vale !ro" This #ni$e Pro%&t ''''''''''''''''''''''''' (
The )ight Min%set To Make $100 * Day '''''''''''''''''''''''''''''''''''''''''''''' 4
Profita+le ,i&he Marketing ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 12
-oftware &reation ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 2(
.ran%ing/ Making 0orself 1Me"ora+le1 On * -"all .%get '''''''''''''''''' (2
Ghostwriting '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 42
3reating an% -elling 0or -oftware Online '''''''''''''''''''''''''''''''''''''''' 27
Offline to Online -er4i&es '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 7(
Playing the Mlti 5e4el Marketing Ga"e the )6GHT Way '''''''''''''''''''''' 78
e.ay selling ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 10(
Tren%"arketing '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 112
Writing *rti&les '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 122
Gra9hi&s ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 1(7
6nfo9ro%&t &reation ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 12:
6nternet .ase% Greeting 3ar% -yste" '''''''''''''''''''''''''''''''''''''''''''''' 1:2
Telese"inars ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 17:
P+li& Do"ain Works '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 184
Me"+ershi9 sites ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 207
)esell )ights '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 21(
;"ail Marketing ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 222
*ffiliate "arketing '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 2(1
How To Get The Most Value From This Unique ro!uct
3ongratlations on yor 9r&hase of <20 Ways To Make $100 Per Day
Online=>
5et?s +egin +y intro%&ing yo to or 9+li&ation@ whi&h was &reate% +y
"e"+ers of The 6nternet Marketing 6nner 3ir&le'
This oneAofAaAkin% 9ro%&t %e"onstrates how <a4erage 9eo9le> &an an%
%o +il% sstaina+le in&o"es working 9artAti"e fro" ho"e' ;a&h &ha9ter
was written +y an <a4erage 9erson> who a&hie4e% the goal of "aking
$100 a %ay online +y fo&sing on his or her eBisting interests an% +il%ing
s"all@ ho"eA+ase% +sinesses aron% the"'
* 9anel of onlineA+siness eB9erts re4iewe% ea&h &ha9ter@ a99lying <realA
worl%> tests for athenti&ity an% 9ra&ti&al 4ale' This was a serios
n%ertaking' There are no wil% &lai"s or eBaggerations in this
9+li&ation' ;a&h &ha9ter is of e$al i"9ortan&e'
0o?ll re&ei4e the "ost 4ale fro" yor 9r&hase +y 4iewing this
9+li&ation as a &olle&tion of trie%Aan%Atre "etho%s' ,o two &ha9ter
athors %o 9re&isely the sa"e thing to "ake "oney@ a testa"ent to the
wi%e array of &hoi&es an% te&hni$es that &an +e e"9loye% online'
We sggest yo start yor Corney +y &o""itting not to let this
9+li&ation get lost on yor har% %ri4e' Make a s9e&ial 9la&e for it' )etrn
to it often to re4iew i%eas an% infor"ation' Print ot a &o9y an% kee9 it
within &lose rea&h'
6t?s 4ital for yo to e"+ra&e yor 9ersonal goal/ I want to make $100 a
day working part-time online from home. ;"9ower yorself with the
eB&iting thoght that the world is the marketplace and that electronic
business is conducted around the clock. #nlike the +ri&kAan%A"ortar
worl%@ the %oors ne4er &lose on the 6nternet'
-o"e of the "etho%s %is&sse% in this 9+li&ation will ena+le yo to get
9ai% instantly for 9ro%&ts %eli4ere% automatically while yo?re slee9ing'
Other "etho%s %is&sse% will ena+le the &reation of weekly or "onthly
in&o"e@ either throgh ele&troni& 9ay"ents or &he&ks "aile% to yor
ho"e'
We are %elighte% to 9resent this infor"ation an% eBten% or +est wishes
for yor s&&ess' Thank yo for taking this Corney with s=
Willie 3rawfor%@
!on%er@ The 6nternet Marketing 6nner 3ir&le
htt9/DDThe6nternetMarketing6nner3ir&le'&o"
2007 The Internet Marketing Inner Circle Page ( of 247
The "ight Min!set To Make #$00 % &a'
Written +y Dr' Mani -i4as+ra"anian
How To Make $100 a DayE
!or so"e 9eo9le@ it will +e &hil%1s 9lay'
!or so"e others@ it will see" 1i"9ossi+le1'
!or the rest@ it1s so"ewhere in +etween'
Whi&h gro9 are 0O# inE
61ll take a gess' .e&ase yo1re rea%ing this +ook@ 61ll ass"e yo are
,OT in the first gro9''' +t want to +e there=
Great' That1s what yo1ll learn insi%e this &olle&tion of 9lans@ "o%els an%
ste9 +y ste9 +le9rints to "ake $100 a %ay'
.t first@ tell "e whi&h of these is 0O#'''
F G 6 think it1s 6MPO--6.5; to "ake $100 a %ay working online
F G 6 feel $100 a %ay &an +e "a%e +y so"e 9eo9le A Cst not "e
F G 6 know $100 a %ay is 9ossi+le@ 614e %one it A +t not &onsistently
Pi&ke% one of the ( &hoi&es a+o4eE
Goo%' ,ow@ 61ll re4eal the .6GG;-T se&ret that will "ake it 9ossi+le for
yo to "ake $100 a %ay A e4ery %ay@ %ay after %ay@ starting 4ery soon'
0o Mst .;56;V; 6t 3an .e Done A .y 0O#
6 know it1s har%' !or the first : or 7 years of working on "y online
+siness@ 6 %i% not +elie4e it &ol% +e %one' .t things &hange%' 6 ha%
s"aller s&&esses that ga4e "e &onfi%en&e an% ho9e' *n% then@ at last@ 6
really +elie4e% %ee9 insi%e "e that "aking $100 a %ay was 9ossi+le'
Gess whatE
Within 1 "onth fro" then@ 6 ha% "y first $1@000 %ay' 0es@ one
THO#-*,D +&ks in 24 hors'
6t gets +etter'
5ess than ( weeks fro" that %ay@ 6 ha% "y first $2@000 %ay' 6 ha%
DO#.5;D "y 9re4ios +est in n%er a "onth=
*n% there1s "ore'
Within the neBt ( "onths@ 6 ha% "y first T;, THO#-*,D %ollar %ay A an%
then re9eate% that se4eral ti"es o4er the years that followe%''' e4en ha%
one "e"ora+le $20@000 %ay=
How %i% 6 +reak that "ental +arrierE What "a%e that 1%rea"1 9ossi+leE
-eeing other 9eo9le s&&ee%' .eing in to&h with the"' !in%ing ot how
they %i% it'
!inally@ one thing ga4e "e the +ig sho4e in "y +a&k A Hohn )eese1s
"e"ora+le M6556O, DO55*) D*0'
6t shattere% 9re4ios +arriers an% li"its insi%e "y "in%' 6t ga4e "e the
&orage to %rea" +igger %rea"s' 6t ga4e "e &onfi%en&e to go after the
+igger %rea"s A with +igger a&tion ste9s'
*n% +e&ase 6 +elie4e%@ %ee9 insi%e@ in "y heart@ an% with a+soltely no
%o+t@ it ha99ene%' ,a9oleon Hill@ athor of 1Think an% Grow )i&h1 sai% it
ni&ely/
IWhate4er the "in% &an &on&ei4e an% +elie4e@ it &an a&hie4eI
5ook@ 6 &an n%erstan% how yo feel'
6t1s 9erfe&tly logi&al to think/
I61ll +elie4e it when 6 see it'I
.t let "e gi4e yo an alternati4e that1s "ore ins9iring/
I61ll see it .;3*#-; 6 .;56;V; 6T=I
Make that yor new reality@ as we learn the s9e&ifi& a&tion ste9s to "ake
yor %rea" of "aking $100 a %ay &o"e tre'
J J J J
(hat )*actl' Is #$00 a &a'+
Kite literally@ it "eans@ yo "ake O,; H#,D);D DO55*)- in a %ay'
.t like e4erything else@ there are %ifferent ways of 4iewing this'
$100 a %ay &an also "ean $700 a week'
$100 a %ay &an also "ean $(@000 a "onth'
$100 a %ay &an also "ean $8@000 a $arter'
$100 a %ay &an also "ean $(:@200 a year'
*ll of these are %ifferent ways of looking at the sa"e figre A an% there1s
a reason yo "ay want to 9i&k one of these o4er the other''' +e&ase 61"
going to show yo how to hit those n"+ers in yor own way'
6f yo1re a strategi&@ ftreAoriente%@ longAter" fo&sse% +sinessA9erson@
yo "ay like the annal figre +etter than the 9erA%ay target'
6f yo1re in nee% of rgent &ashflow@ an% li4e in a "ore 1nee% $i&k &ash
now1 "in%set@ the $100 e4ery 24 hors 4iew looks "ore attra&ti4e'
-o let1s eB9lore the %ifferent 9ossi+ilities'
J J J J
Making #$00 a &a' , The Mo!els
.roa%ly@ 61" going to &lassify yor 1$100 a %ay "o%els1 into ( gro9s/
A short ter" L"easre% weeklyM
A "e%i" ter" L"easre% "onthlyM
A long ter" L"easre% $arterly or annallyM
-hort Term Mo!els
,ote/ *ll totals for in&o"e will +e &al&late% on a W;;N50 +asis'
5et1s first look at "o%els that will let yo "ake $100 a %ay A $i&kly'
%odel &'( )ow cost, daily sales
0o sell a lowA&ost ite" L9ro%&t or ser4i&eM 9ri&e% at $10' 0o "ake 10
sales e4ery %ay' 0o earn $100 a %ay'
2007 The Internet Marketing Inner Circle Page : of 247
-i"9le@ rightE
Weekly total/ $700@ fro" 70 sales@ ea&h at $10
The one %iffi&lty is +eing a+le to "ake 10 sales e4ery %ay@ week after
week'
%odel &*( +rice hike
5et1s look at what ha99ens if instea% yo sell a higher 9ri&e% 9ro%&t@ at
$20
,ow@ all yo nee% is to "ake 2 sales e4ery %ay@ an% yo rea&h yor
target'
0o sell a $20 ite" L9ro%&t or ser4i&eM' 0o "ake 2 sales e4ery %ay' 0o
earn $100 a %ay'
* +it easier@ rightE *n% 2 sales %aily is easier than 10'
Weekly total/ $700@ fro" (2 sales@ ea&h at $20
%odel &3( ,psell
,ow@ if yo a%% another relate% 9ro%&t or ser4i&e to yor offer@ an%
"ake it a4aila+le to +yers at the sa"e ti"e@ let1s see what ha99ens'
0o sell a $20 ite" L9ro%&t or ser4i&eM' 0o "ake 2 sales e4ery %ay' 0o
earn $100 a %ay' 0o also offer a relate% ite" for $2' 1 ot of e4ery 2
+yers a&&e9ts yor 9sell offer' 0o earn an eBtra $2 a %ay'
That son%s easy A an% it Cst +ooste% yor 9rofits +y 2O
Weekly total/ $700 P $(2 A fro" (2 sales at $20 9ls 7 9eo9le taking the
9sell offer at $2
%odel &-( "ne $ime "ffer
5et1s eBten% this frther A +y "aking a 4ery s9e&ial@ eB&lsi4e offer to
yor &sto"ers *!T;) they ha4e +oght fro" yo'
0o 9t together a highA4ale 9a&kage L9ro%&ts@ ser4i&es@ "e"+ershi9
or otherM an% offer it at a stee9 %is&onte% 9ri&e A +t only for a 4ery
li"ite% ti"e Lthe 1one ti"e1 offerM
0o sell a $20 ite" L9ro%&t or ser4i&eM with $2 9sell' 0o "ake 2 sales
e4ery %ay' 0o also "ake a oneAti"e offer for $20' 1 ot of e4ery 10
+yers a&&e9ts yor 9sell offer' 0o earn an eBtra $172 Lon a4erageM
e4ery week'
Weekly total/ $810@ i'e' $7(2 Lfro" (2 sales an% 2 9sellsM P $172
Lfro" ('2 O'T'O' sales at $20 ea&hM
Do yo see what yo Cst %i% hereE 0o ga4e yorself a holi%ay on
-n%ay A or any other %ay of the week yo 9refer= 0o1ll still "eet yor
$100 a %ay target@ +e&ase of yor O'T'O' an% 9sell'
%odel &.( Backend
6t gets +etter' 6f yo14e sol% yor &sto"er a really goo%@ highA4ale
9ro%&t or ser4i&e@ they1ll +e ha99y' *n% ha99y +yers 4ery often .#0
*G*6,' 6t1s +est to "ake another offer within a week after yor first sale'
0o sell a $20 ite" with $2 9sell an% $20 O'T'O' Within the first week@
yo offer another ite" at $22' ( ot of e4ery 10 +yers takes yo 9 on
the 2n% offer' 0o earn an eBtra $220 fro" 10 sales'
Weekly total/ $1@1:0 L$810 fro" the first sale with 9sell an% O'T'O' an%
$220 fro" +a&ken% salesM
,ow yo1re ro&king=
0o14e Cst earne% yorself a 5O,G weeken% withot working A an% yor
+siness still +rings in $100 a %ay@ on a4erage=
*re yo +eginning to see the 9ower in these "o%elsE ;a&h s"all &hange
+il%s 9 on the earlier ones@ an% gi4es yo an in&re"ental a%4antage as
yo ra"9 9 yor sales A or take "ore ti"e off@ whi&he4er yo 9refer=
Me!ium Term Mo!els
,ote/ *ll totals for in&o"e will +e &al&late% on a MO,TH50 +asis'
We14e seen "o%els that will let yo "ake $100 a %ay A $i&kly' !or those
who are a+le to fo&s on sstaine% effort o4er a 9erio% of ti"e@ this "ay
+e a "ore sita+le "o%el than the %ayAtoA%ay hstling for sales'
%odel &/( Continuity
5et1s get a +it "ore fan&y'
What if yo go with a 1"e"+ershi91 "o%el@ where yo sell re&rring
ser4i&es or a&&ess to a reglarly 9%ate% site A an% +ill &sto"ers e4ery
(0 %ays@ ato"ati&allyE
;4en if yor 9ri&e is still $10 9er "onth@ +y ato"ati&ally &ontining the
sale e4ery "onth@ yo1ll earn a re&rring in&o"e fro" e4ery new "e"+er
who Coins'
!or si"9li&ity let1s ass"e@ yo offer this as a se9arate 9rogra" Lyo
&ol% always tie it into the earlier "o%els an% earn MO); fro" those
&sto"ers=M
0o sell a $10D"onth "e"+ershi9' 0o "ake 10 sales e4ery %ay' 0o
earn $100 a %ay' 0o re9eat this for a "onth' *fter 1 "onth@ e4en if yo
%o ,OTH6,G@ yo1ll still earn $100 a %ay A for as long as yor "e"+ers
re"ain in yor 9rogra" an% kee9 9aying "onthly %es=
Wow=
!or 1 "onth@ it1s H*)D work A +t see what ha99ens after thatE *ll yo
nee% to %o is kee9 the "e"+ershi9 so 4ala+le an% attra&ti4e that yo
retain yor "e"+ers an% they kee9 9aying yo $10 e4ery "onth@ o4er
an% o4er again=
0o get to "ake $100 a %ay A literally on *#TOAP65OT'
5ooking easier A an% "ore attra&ti4e A isn1t itE
Monthly total/ $(@000 A fro" (00 "e"+ers@ ea&h 9aying $10 e4ery
"onth
Here1s an eBer&ise for yo'''
Play aron% with the sa"e s&enarios we %is&sse% earlier@ with the 9ri&e
hike@ 9sell@ O'T'O' an% +a&ken% "o%els *DD;D O, to this one=
.ong Term Mo!els
,ote/ *ll totals for in&o"e will +e &al&late% on a K#*)T;)50 or *,,#*5
+asis'
We14e seen "o%els that will let yo "ake $100 a %ay A $i&kly' We14e
seen a "o%el where yo &an "ake $(@000 "onthly'
!or those who %on1t "in% %eferring their 9rofits to go for 1+ig hits1@ there
are other "o%els that "ay +e "ore attra&ti4e'
%odel &0( Build and 1ell
What if yo +il% a resor&e@ a +siness@ a sales 9ro&ess@ an e.ay store or
so"ething that generates re4ene Lor has 9otential toM A an% then sell it
to a +yer Lor li&ense it to "any +yersME
%odel &2( $urnkey 1olutions
6t "ay take yo a "onth to +il% 10 &ontentAri&h "inisites an% set the"
9 with a %o"ain na"e@ affiliate 9ro%&t selling 9age an% "ore +ells an%
whistles'
0o &an then sell ea&h of the sites for $(00 A or the entire network of
&ontent sites for $(@000 A to a +yer or on e.ay'
Trnkey soltions &an also +e in&l%e% into a 1"e"+ershi91 "o%el A yo
won1t ha4e to kee9 hstling for sales@ +t Cst fo&s on %eli4ering ea&h
"onth1s install"ent to eBisting "e"+ers=
%odel &3( 1oftware !evelopment
6f yo are an eB9ert in a ni&he an% ha4e i%entifie% the nee% for a s9e&ifi&
kin% of software or tool that sol4es a 9ro+le"@ yo "ay s9en% ( "onths
%e4elo9ing it A an% then sell enogh li&enses to hit yor target'
%odel &'4( 1eminars 5 Consulting
6f it1s yor &9 of tea@ yo &ol% 9lan a &onferen&e@ se"inar@ worksho9 or
&oa&hing 9rogra"' -9en% ( "onths arranging the e4ent@ &reating &ontent@
getting s9eakers@ arranging HV %eals A an% then hol% the e4ent on 1 %ay@
selling 100 seats at $187 ea&h to hit yor $100 a %ay target A e4en after
eB9enses=
There are "any "ore ways to earn $100 a %ay an% 6 ho9e yo1re seeing
the 9ossi+ilities'
The rest of this +ook will ha4e M*,0 ste9 +y ste9 9lans that will eB9an%
yor 4ision of what1s 9ossi+le'
6n the en%@ thogh@ it1s all 9 to yo' Take the i%eas an% rn with the"'
Make the" yor own' .il% yor own &ash strea"s that 9ll in $100 a
%ay or "ore' Then share yor s&&ess stories with other rea%ers of this
+ook A yor s&&ess will ins9ire so"eone else@ an% this thing Cst grows
an% grows an% grows'
To yor "assi4e s&&ess A an% "any "ore $100 %ays=
Dr' Mani
6nternet info9rener &r/Mani -i0asu1ramanian has +een online sin&e
188:@ an% hel9e% hn%re%s of +siness owners +il% online infor"ation
e"9ires' He shares 9owerfl ti9s@ i%eas an% se&rets a+ot a&hie4ing
s&&ess an% +il%ing "assi4e wealth fro" infor"ation 9ro%&ts in his
I6nternet 6nfo9rener Ti9sI eQine' htt9/DDwww'internetinfo9rener'&o"D
ro2ita1le 3iche Marketing
Written +y 3ase -te4ens'
,i&he "arketing is a hy9e these %ays@ +t a&tally it?s nothing new' 6t?s
+een aron% for years@ only we %i%n?t &all it ni&he "arketing' 6n the early
online %ays@ the &re%o was <%o what yo lo4e an% the "oney will follow>'
That has e4alate% into "ore so9histi&ate% strategies@ where yo first
eB9lore 6! there?s a "arket an% whether that "arket yo?re a+ot to
enter is 9rofita+le'
Deter"ining a "arket ni&he is one of the "ost i"9ortant %e&isions yo
will "ake' 6f yo &hoose well@ &han&es are great that yo &an "ake goo%
"oney' 6f yo &hoose 9oorly@ then yo will likely strggle'

While yo &an take "ore ti"e if yo like to@ "ost 9eo9le fin% a "arket
ni&he they &an eB9lore in as little as one %ay' *n% 4ery often@ 9eo9le
i%entify se4eral while going throgh this 9ro&ess'
(hat is a niche+
5et1s %efine a ni&he first@ so we +oth know what we?re talking a+ot/
% niche is 4ust a tin'5 6highl'7 s8eciali9e! market8lace/
* "arket9la&e "eans that there1s %e"an% an% s99ly'
(h' niche marketing+
Many 9eo9le ask "e why ni&he "arketing is so i"9ortant' Well@ there are
se4eral reasons/
5ess 3o"9etition
6n general@ the "ore s9e&ifi& yor "arket is@ the less &o"9etition
yo will eB9erien&e' 0o &an +ran% yorself as the eB9ert as long as
yo %eli4er high $ality infor"ation to yor 9ros9e&ts'
On the other han% yo ha4e to realiQe that competition isn't bad'
* "arket withot &o"9etition &ol% +e a 4ery +a% one@ +e&ase
others ha4e trie% alrea%y an% fon% it n9rofita+le' -o@ a &ertain
a"ont of &o"9etition is goo%' 6t 9ro4es that there is a large
interest in what yo ha4e to offer' *ll yo nee% to %o is "ake yor
offer ni$e A an% 9osition it &orre&tly'
Hngry .yersD-eekers
Many 9eo9le@ in fa&t al"ost e4ery+o%y likes to &olle&t an% not Cst
only sta"9s@ 9ost&ar%s@ "iniatres or +ooks' Peo9le &olle&t
*,0TH6,G= There1s a %e"an% an% s99ly for anything' The greater
the %e"an% an% the lower the s99ly@ the "ore likely 9eo9le want
to 9ay for what they &olle&t'
,O 5arge 3or9orations
.e&ase ni&he "arkets are relati4ely s"all an% re$ire s9e&ial
knowle%ge@ large &or9orations will often ski9 the"' That "eans yo
%on1t ha4e to &o"9ete with their "illionA%ollars +%gets' .ig
a%4antage'
Do What 0o 5ike'
6! yo know so"ething interesting an% that also ha99en to +e a
9rofita+le or in %e"an% ni&he "arket@ yo &an transfor" yor
ho++y into yor work' 0o %o not ne&essarily ha4e to know the
to9i& yorself@ "ay+e yo know a great resor&e that will work with
yo'
:asicall' there are two wa's to enter a niche/
1' follow yor 9assion Ls99lyM or
2' follow the "oney L%e"an%M'
6f yo follow yor 9assion it will +e eas' to !e0elo8 content' Hey@
yo1re the 1eB9ert1 an% yo %o what yo lo4e' *s long as yo ha4e a great
interest an% know "ore than I"ostI of yor 9ros9e&ts@ yo1ll +e a+le to
s&&ee%' .t yo still ha4e to fin% ot if yor 9assion is 8ro2ita1le= 6n
other wor%s/ %oes yor "arket s9en% "oneyE
*n% if yo follow the "oney@ finan&ially yo1re alrea%y on the right tra&k@
+t it will +e "ore !i22icult for yo to !e0elo8 content' Oh yes@ yo &an
hire ghostwriters' .t they aren?t eB9erts either@ are theyE
6n or%er to follow the "oney@ yo ha4e to %e4elo9 so"e ''''' eh passion
and specialized expertise for the ni&he otherwise yo &an1t fill yor site
9ro9erly with highA4ale &ontent'
-o@ either way yo ha4e to %o so"ething eBtra'
Sidenote/ Here1s where lots of 9eo9le go wrong' They follow their
9assion an% %e4elo9 a 9ro%&t first an% then go ot to fin% the
&sto"ers' That1s eBa&tly the wrong way to %o this' 0o shol% look
for a hngry "arket first an% then@ if all in%i&ators are 9ositi4e@
%e4elo9 a 9ro%&t'
,ow@ knowing all this@ let1s re%efine a ni&he' 5et1s %efine a ''''' 9rofita+le
ni&he=
% 8ro2ita1le niche is a 6highl'7 s8eciali9e! market8lace with
2ew com8etitors5 high !eman! an! mone' to 8a' 2or that !eman!/
2007 The Internet Marketing Inner Circle Page 1( of 247
That1s what yo ha4e to fin% ot' *&tally yo ha4e to fin% ot for
things/
%o yo like the ni&he to9i&@ %o yo know a+ot it@ or %o yo
ha4e a great resource for it@ or &an yo %e4elo9 a 8assion for
itE
is there a "arket for yor ni&he L!eman!ME
if yes@ %oes it ha4e a lot of &o"9etition Lsu88l'ME
is that "arket willing to 9ay "oney for infor"ation@ soltions or
9ro%&ts L8ro2ita1leME
6f yo fin% a ni&he with lots of &o"9etitors@ it?s going to +e 4ery %iffi&lt
to "ake 9rofits fro" that "arket'
On the other han%@ if yo fin% ot that %e"an% is too low@ then "ay+e
the ni&he is too s"all'
!inally@ if yo think the ni&he is great@ +t there?s no+o%y there who
wants to 9ay for 9ro%&ts@ then yo?re ni&he isn?t 9rofita+le' That1s what
ha99ene% to 9ets'&o"'
;ou want to a0oi! these situations at all cost/
-o@ what1s selling@ what1s hotE
5et?s '''
Fin! ;our 3iche
.efore we %i4e into this@ +e aware that the whole 9ro&ess %es&ri+e% +elow
is an esti"ate@ not eBa&t s&ien&e' 6t1s Cst to gi4e yo an i%ea a+ot the
9ossi+ilities in yor ni&he "arket'
-te8 $
The first ste9 is a glo+al a99roa&h' 6t all starts with 9i&king an area yo
are 9assionate a+ot or yo &an %e4elo9 a 9assion for'
6f yo alrea%y ha4e a 9assion or eB9ertise@ sear&h for it in the 9la&es
+elow' 6f yo %on1t ha4e one@ +rowse the 9la&es +elow ntil yo fin% one
that interests yo'
!irst@ 4isit yor lo&al sho99ing "alls@ li+raries@ an% +ookstores' -ee what
9eo9le +y there an% what the tren%s are' *lways look for +estsellers
lists' .y so"e wellAknown "agaQines'
These 9la&es are "arkets an% yo &an fin% a ni&he there' Nee9 yor eyes
o9en an% wat&h for tren%s'
0o &an %o the sa"e online'
To get general i%eas@ yo &an 4isit/
Google Reitgeist A htt9/DDwww'google'&o"Dtren%sDhottren%s
5y&os To9 20 A htt9/DD20'ly&os'&o"
0ahoo= .QQ A htt9/DD+QQ'yahoo'&o"
e.ay Plse A htt9/DD9lse'e+ay'&o"
e.ay is one of the +est "arket9la&es online=
Go to their ho"e 9age an% sele&t a &ategory that yo "ay +e intereste%
in@ sing the to9i&s yo?4e gathere% fro" looking at the 9re4ios sites'
Drill %own in there ntil yo fin% a ni&he "arket' Then look for 9rofita+le
s+Ani&hes +y then sele&ting a s+A&ategory' The +est &han&e for s&&ess
is if yo are as s9e&ifi& as 9ossi+le with yor ni&he sele&tion' Take a note
of how "any 9eo9le +i% on ite"s there an% yo "ay ha4e %is&o4ere% a
9rofita+le ni&he "arket'
*lso@ &he&k the largest stores as well to see what they?re selling' There
has to +e a reason they are the largest stores' They "st +e %oing
so"ething right'
e.ay also 9ts ot a PD! re9ort of their hottest &ategories ea&h "onth@
a4aila+le at htt9/DD9ages'e+ay'&o"Dseller&entralDhotite"s'9%f'
Hst re&ently 6 fon% a 4ery interesting to9i&@ +t 6 %i%n1t %o a thing with
it' Nnow whyE 3ase 6 %on1t know s$at a+ot "illinery=
0o shol% also try
*"aQon A htt9/DDwww'a"aQon'&o"' 5ook at their +estsellers lists'
*"aQon is a great 9la&e to see what &rrently eBists for any gi4en s+A
ni&he' 3han&es are@ the "ore +ooks there are written on the s+Ce&t@ the
"ore that "arket s9en%s on those to9i&s'
!or eBa"9le/ !irst s9e&ify <.ooks> to sear&h' Then enter yor ni&he' 6f
there1s thosan%s of +ooks@ yor ni&he is not targete% enogh' 6t is too
<"ainstrea"'> 0o shol% frther narrow yor sear&h'
Hang ot on Message .oar%s an% in ,ewsgro9s=
Hst enter yor to9i& of interest in the Google sear&h+oB an% a%%
P>"essage +oar%> Lin&l%e the $otesM or Pnewsgro9s'
-ee what $estions are aske% an% whi&h to9i&s are 9o9lar' !in% ot what
9ro+le"s nee% to +e sol4e%'
6s there anything yo like 4ery "&h@ so"ething yo know a lot a+ot or
so"eone else who knows a lot a+ot a to9i& that yo &an ask for hel9E
0o see@ if yo1re going online yo ha4e to 9ro4i%e tons of &ontent= 6t1s
"&h easier to write a+ot so"ething yo know a+ot or like to %o 4ery
"&h than on a to9i& yo hate or %on1t know a thing a+ot'
-te8 2
.yers se% to go ot for sho99ing@ there si"9ly was no alternati4e' ,ow@
with the in&rease of +oth trst an% $ality that the 6nternet offers@ they
fall +a&k into their natral 9attern of +eing laQy' They %on1t want to lea4e
the &o"fort of their own ho"e@ they want to +y fro" there an% e4en
ha4e the goo%s %eli4ere% %ire&t to their %oorste9=
They se sear&h engines to fin% what they are looking for'
On&e in a sear&h engine they se 9hrases or keywor%s to fin% what they
are looking for' We want to know what 9hrases they se' 6f we &an get
O#) "essage in front of their eye+alls after ty9ing in s&h a 9hrase@ we
DO ha4e a 9otential &sto"er@ %on1t weE
-o@ let1s %is&o4er first what these +yers are sear&hing for online'
5et1s %o so"e keywor% resear&h'
Go to htt9s/DDa%wor%s'google'&o"Dsele&tDNeywor%Tool;Bternal
Then@ ty9e in yor keywor% an% enter the &hallenge res9onse wor%'
3li&k on Get More Neywor%s'
The neBt 9age %oesn1t show yo eBa&t n"+ers'
6nstea% it shows tren%s@ like this/
2007 The Internet Marketing Inner Circle Page 1: of 247
Ok@ lot1s of 9ossi+ilities here LThe a+o4e is only 9art of the listM'
We still ha4e to fin% ot two things/ %o we ha4e a lot of &o"9etition an%
is this a hngry "arketE
5et1s %o that hngry "arket &he&k right away@ sin&e we are here anyway'
Hst &li&k the -ele&tor to &hange the %is9lay 4iew to 3osts an% Position
;sti"ates' 0o ha4e to fill in a %aily +%get' -et it to 100 %ollars@ so yo
will see the "aBi"" +i%s'
,eBt@ &li&k on ;sti"ate *4erage 3P3 to or%er the +i%s fro" high to low'
,ow yo &an see what a%4ertisers are willing to 9ay for these keywor%s=
6f they 9ay "ore than a %ollar 9er &li&k@ yo "ay ha4e fon% a ni&he
where 9eo9le are willing to s9en% so"e "oney'
Here are so"e other resor&es to &he&k if 9eo9le want to 9ay for yor
9ro%&ts'
To &he&k on the &o"9anies that are +i%%ing on yor keywor%s in Google
*%wor%s@ se htt9/DDwww'googs9y'&o"'
One relati4e new&o"er as a resear&h tool is Google Tren%s o4er at
htt9/DDwww'google'&o"Dtren%s'
-te8 <
Here are the "ain in%i&ators a+ot yor &o"9etition'''' .asi&ally@ if yo
sign 9
6oogle results
5et1s go to Google an% enter the keywor% 9hrase Ikit&hen a99lian&esI
Lin&l%e the $otes S we1re looking for the eBa&t 9hrase=M'
*t the to9 of the reslting 9age yo1ll see the n"+er of 9ages that
Google fon% for this key9hrase' *t the ti"e of this writing it sai%/
)eslts 1 A 10 of a+ot 2@020@000 for Ikit&hen a99lian&esI
Wow@ that1s a lot= 6t see"s there1s too "&h &o"9etition here'
:ut wait /////
5et1s ha4e a $i&k look at that reslts 9age'
0o see@ the Title of a we+ 9age is@ +y far@ the "ost i"9ortant resor&e
for sear&h engines to fin% ot what we+sites are all a+ot'
-o ''''
Do yo see "any titles &ontaining Ikit&hen a99lian&esI Lif the eBa&t
key9hrase is in the title@ it is in 1ol!ME 6f not@ then "ost of these 9ages
aren1t o9ti"iQe% for this keywor%' 0o "ay ha4e a &han&e'
5et1s %ig %ee9er into this'
Do this/ se the sa"e sear&h@ only this ti"e a%% the 9refiB/ 1intitle/1
Llea4e the single $ote otM' ,ow yo get all the sear&h reslts for yor
key9hrase that is in&l%e% in the title of the 9ages' The n"+er of reslts
shol% +e La lotM less than in the first sear&h yo 9erfor"e%'
This shol% gi4e yo a +etter in%i&ation of yor &han&es of fin%ing a great
ni&he'
Sidenote= 6f yo fin% a great site with an affiliate 9rogra" while
+rowsing@ Cot %own the #)5 for that site' 0o1ll nee% it in ste9 4'
.t we1re not %one yet= 5et1s %ig into '''
+age7anks
3li&k all the links on that 9age that ha4e yor keywor% in the title
Lin&l%ing 9lrals of yor key9hraseM an% see what their Page)anks are'
0o &an see this 4ery $i&kly if
yo ha4e the Google Tool+ar installe%'
Sidenote= The Google Tool+ar is a nifty little 9rogra" that yo &an
%ownloa% an% install in yor we++rowser' *"ong other things@ it
will show yo the Page )ank for the site yo1re looking at'
0o &an %ownloa% the Google Tool+ar here/ tool1ar/google/com'
Tally the 9age rank of all the 9ages yo o9ene% with the keywor% in the
title an% %i4i%e +y the n"+er of 9ages with the keywor% in the title'
That1s the a4erage P) of that -;)P L-ear&h ;ngine )eslt PageM'
Pagerank tells yo how i"9ortant these sites are a&&or%ing to Google'
6f "ost of the" ha4e a P) of 2 or lower@ yo "ay ha4e a &han&e'
P) 2 is alrea%y har% to +eatT higher Page)anks "eans it1s going to +e
"&h "ore %iffi&lt to +e liste% in the to9 10'
Sidenote: *&tally P) isn?t that i"9ortantT in+on% links are'
6n+on% links Lor +a&k linksM are we+sites linking to the site yo?re
looking at' 0o &an see the n"+er of +a&klinks for any site +y
&li&king on the Google Tool+ar an% sele&ting +a&kwar% links' -o"e
ha4e thosan%s or e4en tens of thosan%s of +a&klinks' Har% to
+eat= Page)ank howe4er@ is a ni&e refle&tion of the n"+er of
+a&klinks'M
Do this right now an% 9t the reslts in a little ta+le or s9rea%sheet' That
will gi4e yo a goo% i%ea a+ot yor &o"9etition an% the 9ossi+ility of
%o"inating yor ni&he'
8ow to use your keyphrases
6f yo %e&i%e to +il% a we+site or a +log for the ni&he yo14e fon%@
i%eally yo want to fin% 10 A 12 key9hrases that yo &an se as
Ls+M&ategories in yor we+siteD+log' !ro" these keywor%s we ha4e to
sele&t one as the na"e of or we+siteT all others will +e &ategories or
%ire&tories within the site'
#sing the gra9hi& a+o4e@ yo &ol% %e&i%e to se the following 9hrases/
kit&hen a99lian&es
large kit&hen a99lian&es
anti$e kit&hen a99lian&es
+le kit&hen a99lian&es
&o99er kit&hen a99lian&es
&isinart kit&hen a99lian&es
an% so on'
*ll keywor%s tie in neatly' ,ow we &an se the key9hrases we14e fon% to
"ake a goo% %e&ision for or %o"ain na"e' What yo i%eally want is as
"any of yor key9hrases as 9ossi+le in yor %o"ain na"e' On the other
han%@ the %o"ain na"e shol% +e one that is "e"ora+le an% sa+le'
Make it easy to re"e"+er an% easy to se La4oi% ha4ing %o"ain na"es
that wol% +e %iffi&lt for 9eo9le to s9ellM'
We &ol% %e&i%e to na"e or we+site 1kit&henAa99lian&es'&o"1 or 1+estA
kit&henAa99lian&es'&o"1 or 1kit&henAa99lian&esAre4iews'&o"1' 0o get the
i%ea' Hst &he&k to see whi&h ones are a4aila+le'
Or we+site wol% then ha4e se4eral %ire&tories na"e% after the other
key9hrases an% in these %ire&tories we write or highA4ale &ontent
9ages' 6t wol% look so"ething like this/
0or %o"ain na"e is the first tier an% yor "ain key9hrases "ake 9 the
se&on% tier' 0o fill the se&on% tier 9ages with keywor% ri&h &ontent *,D
with links to the 4ery s9e&ifi& thir% tier 9ages' These are keywor% ri&h
9ages that shol% list high in sear&h engines an% link +a&k to yor se&on%
tier 9ages where yo &an sell or 9ro"ote 9ro%&ts'
.e&ase it1s a ni&he an% these key9hrases are so &losely relate%@ yo
ha4e a 4ery goo% &han&e to s&ore high in the sear&h engines for these
key9hrases'
Whi&h "eans''' !ree Tra22ic>
-te8 ?
6n ste9 (@ yo14e written %own 9ossi+le 9artners in yor ni&he who ha4e a
great site an% an affiliate 9rogra" that yo &an 9ro"ote at yor site'
#itchen$appliances.com
large
#itchen
appliances
8igh 9alue
Content +ages
8igh 9alue
Content +ages
8igh 9alue
Content +ages
tc:
blue
#itchen
appliances
anti%ue
#itchen
appliances
copper
#itchen
appliances
8igh 9alue
Content +ages
.asi&ally@ if yo sign 9 for an affiliate 9rogra" yo1ll get a s9e&ial #)5
that yo &an se to sen% yor 4isitors o4er to the "er&hant who %oes the
selling 9art for yo an% rewar% yo with a &o""ission if any of yor
4isitors +y'
0o see@ the latest hy9e is to %e4elo9 ni&he we+sites only to "ake "oney
sing Google *%sense' -in&e we1re ai"ing for highA$ality &ontent
we+sites@ yo1re site has a hge &han&e to +e a&&e9te% +y Google
*%sense' *n% the way we1re setting 9 or we+sites is a 9erfe&t way to
attra&t the +est targete% a%4ertising' -o yes@ yo &an an% e4en shol%
a99ly *%sense on yor site' 6 &an wholehearte%ly re&o""en% that'
.t 6 %o not re&o""en% 9tting all yor eggs in one +asket'
-in&e yo want to +il% a high $ality &ontent we+site@ why not also
9ro"ote great affiliate 9rogra"s to "ake so"e "oneyE #sing yor
&ontent yo &an 9reAsell yor 4isitors an% se yor affiliate link to sen%
the" o4er to the "er&hant'
0o "ay want to %ig %ee9er into this' #se yor key9hrase in the Google
sear&h+oB an% a%% P>affiliate 9rogra"> Lin&l%e the $otesM or Paffiliate'
-ee what &o"es 9' ;B9lore the affiliate 9rogra"s'
*lso kee9 an eye o9en for infor"ation or 9ro%&ts that yo &an +y or
se to "ake yor own 9ro%&t' That1s the "ost 9rofita+le way to "ake
"oney with yor ni&he site'
-o@ there yo ha4e yor ni&he=
-te8 @
,ow@ get a %o"ain na"e an% +il% yor site'
0o &an se a great@ sear&h engine o9ti"iQe% te"9late to +il% yor
we+sites or yo &an se a +log'
,ow yo1re rea%y to "ake $100 a %ay'
0o &an %o so sing *%sense or other 9ai% a%4ertising "etho%s'
-ee how "&h ea&h site +rings in an% set9 another one ntil yo rea&h
the $100 a %ay goal' .e sre howe4er@ that yo always 9+lish high
$ality &ontent@ otherwise the sear&h engines will 9enaliQe yo sooner
than yo &an &reate yor neBt site'
614e %one that an% it works' .t here1s another a99roa&h whi&h &an +e
"&h "ore 9rofita+le'
3reate 4ala+le &ontent %es&ri+ing 9ro+le"s in the ni&he an% how yor
4isitors &an sol4e the"' Gently wea4e in an affiliate link@ not o+trsi4e@
+t sefl' 6n the long ter"@ this will e4en generate "ore "oney than
9ai% a%4ertising' 3he&k ot the &ha9ter a+ot *ffiliate Marketing in this
+ook'
*n% if yo sele&t yor affiliate 9rogra"s &areflly@ &on&entrating on those
that 9ay re&rring &o""issions or se lifeti"e &ookies@ then yo1re
+il%ing a real +siness'
3he&k ot this site/ 5ifeti"e&o""issions'&o"
Case -te0ens is "arketing online sin&e 1887' He knows what works an%
what %oesn1t@ +e&ase he tests e4erything' He also shares his reslts@
strategies@ te&hni$es an% ti9s U tri&ks in his newsletter *ffor%a+le Online
-trategies' 3he&k it ot an% sign 9 now=
-o2tware creation
Written +y Nenth ,asstro"
Intro!uction
-oftware 9ro%&tion is one of the "ain in&o"e sor&es online' The reason
for this is si"9le' To +e online yo nee% a &o"9ter of so"e kin% an%
&o"9ters se software to rn'
.eing a "arketer@ this &ha9ter will gi4e yo a &o"9lete <How to ;arn
Money fro" -oftware> +le9rint' 6?4e ke9t the te&h talk to a "ini""
while fo&sing on the o4erall 9i&tre' This will "ake it easier for yo to
trn the infor"ation into yor new sor&e of in&o"e=
.y &reating yor own software an% ha4ing it %is9laye% online yo?ll +e
targeting one of 6nternet1s +iggest target gro9s@ The &o"9ter software
sers'
They &o"e in all ages an% sha9es fro" all o4er the worl% an% "illions of
software %ownloa%s are "a%e ea&h an% e4ery %ay "aking software a safe
+et when it &o"es to earning "oney online'
.y ha4ing yor own software@ targeting a nee% a"ong &o"9ter sers
an% ato"ating the selling 9ro&ess yo?ll ha4e a "oney "aking "a&hine
in 9la&e that &an "ake yo $100 an% "ore on a %aily +asis
The infor"ation yo nee% to "ake this ha99en is +eing 9resente% in the
7 9arts of this &ha9ter' *ll 9arts are i"9ortant for yo to rea% +efore yo
+egin the 9ro%&tion of the neBt +est selling software=
Here are the se4en 9arts of this &ha9ter'
1' ,ee% an 6%ea
2' 6n4estigate an% Test
(' Do it yorself or Otsor&e
4' Do&"entation@ Hel9 an% Presentation
2' Pa&kaging an% 6nstallation
:' -e&rity an% Theft
7' Pro"otion an% -ales Pro&ess'
#sing this infor"ation yo?ll ha4e what it takes to start earning a %aily
in&o"e fro" yor own software'
$/ 3ee! an I!ea>
0o &an?t &reate a 9rogra" ot of thin air an% eB9e&t anyone to +y it'
0o nee% to se two of the strongest known "oti4ational triggers for
h"ans L,ee% U Gree%M as a starting 9oint for yor new software'
There are of &orse a n"+er of other fo&s 9oints when &reating
software +t "ost of the" &an +e in&l%e% in one or +oth of the
"entione% gro9s'
Here are a &o9le of eBa"9les/
': Need
When yo are online sen%ing e"ails@ rnning newsletters or eQines yo
en% 9 e"ailing a lot of 9eo9le' Writing teBt is@ +y itself@ no 9ro+le" as
"ost 9eo9le ha4e so"e kin% offi&e software with a wor% 9ro&essor
in&l%e%'
Or yo &an go the &hea9 +t easy way an% se ,ote9a% or e4en Wor%9a%
Lin Win%owsM as they are in&l%e%'
-o where is the nee% thenE
*s soon as yo start sen%ing e"ails to other 9eo9le yo?ll tri9 o4er what
see"s to +e a 4ery silly 9ro+le"@ row for"atting'
0o know those e"ails that ha4e rows going way 9ast yor right "argin
or C"9ing to a new row after Cst 4A2 wor%s@ "aking rea%ing al"ost
i"9ossi+le Lloosing rea%ers an% lti"ately salesME
This 9ro+le" has +een the starting 9oint for a lot of tools@ tilities@ s&ri9ts
an% e4en software'
To see an eBa"9le of a software 9rogra" &reate% &o"9letely +otto" 9@
starting with the row for"atting featre as the "ain featre an% then
eB9an%ing go to http&www.zineypro.com'
Riney Pro was &reate% in its1 earliest for"s to fa&ilitate teBt row +reak
for"atting +ase% on &hara&ters 9er row an% nothing else'
The nee% it has a%%resse% was the nee% <to for"at rows +ase% on
&hara&ters 9er row>' Riney Pro also falls into the &ategories of hel9ing
with &o"9leB Lor ti"e %e"an%ingM tasks@ sa4ing ti"e a"ong others' The
earning 9otential here is +ase% on lower 9ri&e% software with higher
$antities'
*: 6reed
Peo9le lo4e this= Gree%@ as in earning "oney is a strong "oti4ator' .t
what is e4en +etter is <earning "oney with little or e4en no work>=
The %e"an% for this ty9e of software in&reases +y the "inte' The
%e"an% for software working for yo an% <earning yo "oney> is what
e4eryone wants= 6n this &ategory yo often see $ite eB9ensi4e software'
This &ategory is also the "ost short li4e% one as this ty9e of software
often targets the se of +a&kA%oors into earning "oney an% they ten% to
+e &lose% after a while'
One eBa"9le of a software that is %ire&tly ai"e% towar%s <gree%>@
<"aking "oney> an% <-a4ing ti"e> &an +e seen here@
htt9/DD9rofit9ages'grsay'&o"D ' This software %ire&tly 9lays on the
4isitors rge to earn "oney with as little work as 9ossi+le as it 9ro"ises
to &reate 9ro%&t re4iew 9ages with *%sense in only se&on%s'
6?ll en% this 9art with so"e other starting 9oints for software &reation
i%eas generation'
#se these 9hrases as starting 9oints for fin%ing a goo% software &reation
i%ea'
Make things easier
)e9etitios tasks
3o"9li&ate% tasks
Make 9 for la&k of knowle%ge
To ato"ate tasks or &o"9li&ate% re9etitios work
Peo9le &o"9laining a+ot so"ething@ the software sol4es the
9ro+le"
Peo9le asking for howAto?s
2/ In0estigate an! test
The neBt ste9 is to gain a +etter n%erstan%ing for the "arket'

5ook aron%@ with the new nee% in "in%@ an% see if a soltion &an +e
fon% elsewhere' 6f not then yo?re really onto so"ething=
6f yo fin% 9ro%&ts targeting yor nee% Lor reasons for &reating the
softwareM sear&h the 6nternet for "ore infor"ation a+ot the"' 6f
9ossi+le try the" ot or at least rea% throgh the sales 9age L9rint it otM
to get a +etter feeling for what they ha4e %one' #se the sales 9age as a
+ase for yor i%ea an% thoght'
,eBt %e&i%e who the &sto"ers are@ where it?s sol%@ %o"ain na"es@ 9ri&e
le4els@ featres@ +onses@ garantees an% other rele4ant infor"ation' ,ow
take a ste9 +a&k an% &onsi%er yor i%ea' 3an yo fill the nee% in s&h a
way that yor 9ro%&t is so"ething "ore than a "irror of the one LonesM
yo ha4e alrea%y fon%E
Make a 9lan &o4ering how yo an% yor 9ro%&t will +e a+le to %istingish
itself fro" the &o"9etition'
Make sre yo ha4e yor Iftre &sto"ers> in "in% when yo %o this'
.e&ase yo want to +e %ifferent an% se yor s9e&ial featres as
so"ething i"9ortant' This will gi4e yo a +etter +ran%ing 9osition an% it
also shows yor &sto"ers yo?re ni$e in yor own way'
When yo ha4e a 9lan of the featres@ 9ri&e 9oint@ an% 9ossi+le &sto"ers
yo shol% "ake sre yo write e4erything %own as a +siness 9lan'
O9erating -yste"s an% Progra" Ty9es
*t this stage yo?ll ha4e to &onsi%er what yor target o9erating syste" is'
Targeting "lti9le o9erating syste"s is har%er with a %eskto9 a99li&ation
than for s&ri9ts like Ca4a or 9h9'
The "ost &o""only se% o9erating syste" is win%ows an% shol% +e the
9ri"ary target nless yor 9ro%&t targets a ni&he where yor ftre
&sto"ers se other o9erating syste"s' 3hoosing win%ows as the target
9latfor" will gi4e yo the largest 9ossi+le &sto"er +ase'
The last 4ersions of Ma& o9erating syste"s an% 3o"9ters will allow their
sers to rn win%ows 9rogra" $ite well with win%ows e"lators an% this
in&reases the "arket e4en "ore'
When it &o"es to win%ows "ost 4ersions will work in "ore or less the
sa"e way' Do note that there are %ifferen&es +etween 4ersions of
win%ows as ,T 4'0@ Win%ows VP an% Vista' *n% for ea&h 4ersion yo?ll
fin% %ifferen&es +etween the nor"al &sto"er 4ersion of Win%ows an% the
-er4er 4ersions'
.t there?s not roo" in this &ha9ter to go into all the %ifferen&es@ so if
yo want to learn "ore@ 4isit Mi&rosoft?s ho"e9age'
The rest of this &ha9ter is 9ri"arily fo&se% on win%ows as yor target
o9erating syste"'
</ &o It ;oursel2 or Autsource
,ow it?s ti"e to ha4e the 9rogra" %one=
!o you program yourself;
6f yo %o@ then "ake sre yo se a &o""only se% %e4elo9"ent
langage like Visal .asi&@ Del9hi or 3PP' Lnote= There are "any
%ifferent ty9es of these langages@ for eBa"9le 3PP +t 6?ll lea4e that
&hoi&e 9 to yo=M'
#se yor 9re4iosly &reate% <+siness 9lan> an% the list of featres to
9lan yor software'
6MPO)T*,T= When yo &o%e Lor if yo otsor&e the &o%ingM "ake sre
the &o%e is eBtensi4ely %o&"ente%' 6 re&o""en% +ying a +ook where
+est 9ra&ti&es in &o""enting sor&e &o%e are taght an% that yo
%o&"ent a&&or%ingly'
6 &an 9ro"ise yo that &o%e yo &reate to%ay will look strange in Cst a
few "onths fro" now' *n% so"e software 9roCe&ts li4es on for years an%
ha4e new &o%e a%%e% to the" for ea&h new 4ersion'
,ot ha4ing %o&"entation will kill yo an% yor 9roCe&t'
<hy do it yourself;
0o "ight +e goo% at 9rogra""ing or Cst 4ery intereste%' Hst to +e
&lear here@ the si"9ler &o%e a 9rogra" has@ the easier it is to kee9 it
working well'
Mo%ern software is largely +ilt +y 9reA"a%e &o%e that is in&l%e%
ato"ati&ally +y the %e4elo9"ent 9a&kage LVisal +asi&@ Del9hi@ 3PPM'
This "akes it easy for yo to &reate s"all si"9le 9rogra"s with a
"ini"al a"ont of work' *&tally the i%ea is the +iggest 9art of the
&reation=

Doing it yorself will get yo a +etter feel for an% gi4e yo "ore &ontrol
o4er the 9roCe&t' This &an +e goo% or +a% %e9en%ing of the ty9e of 9erson
yo are'
<hy "utsource;
Otsor&ing sa4es ti"e L"ay+eM an% it?s easier to agree on %ea%lines for
others an% ha4e the" "eet the %ea%line than a&tally kee9ing yor own
%ea%lines'
Do not forget that otsor&ing re$ires "ore %etaile% 9reA&o%ing work' 6f
yo think a+ot it@ yo are going to ask 9eo9le that ha4e no knowle%ge at
all a+ot yor i%eas to gi4e yo a $ote +ase% only on yor %es&ri9tion'
* %etaile% an% &orre&t %es&ri9tion of the 9roCe&t in&l%es %ea%lines@ &hoi&e
of langage@ sage of thir% 9arty li+raries@ eBa&t %es&ri9tion of what the
9rogra" "st %o Lan% shol%n1t %o=M Gi%elines on how &o""enting
shol% +e %one is a "st an% yo will still often en% 9 +on&ing
"essages to an% fro" the &o%er to &hange an% &orre&t things that were
+a%ly eB9laine% or "isn%erstoo%'
* final 9ie&e of a%4i&e is to take an eBtra look at the legal as9e&ts a+ot
sor&e &o%e rights' 0or 9roCe&t "st &learly state that the &o%er "st
han% o4er all sor&e &o%e an% rights to yo an% that heDshe %oesn?t retain
any rights to it after the 9ay"ent is %one'
*lways ask for the &o"9lete sor&e &o%e Lin rea%a+le for"@ not
en&ry9te%M an% it shol% +e well %o&"ente%' This way yo?ll +e a+le to
re4ise the &o%e an% fiB +gs as well as &ontine %e4elo9ing the 9ro%&t'
More infor"ation a+ot fin%ing 9eo9le to %o the &o%ing for yo as well as
hel9 on the legal as9e&ts &an +e fon% at http&www.elance.com an%
http&www.rentacoder.com
?/ &ocumentation5 Hel8 an! resentation
Most software will nee% so"e kin% of %o&"entation to eB9lain what it is
an% how it shol% +e se%' One way to "ake this work faster is to
a&tally se the <+siness 9lan> yo &reate% earlier an% the 9art yo
shol% ha4e %one a+ot what yor 9rogra" shol% %o'
*s yo get +etter at this yo?ll &t ti"e enor"osly with this tri&k'
8ow to ship your !ocumentation files:
Do&"entation an%Dor hel9 files &an +e shi99e% an% han%le% in "any
%ifferent ways' Here are so"e of the "ost &o""only se%'
*s 9re teBt files
*s 9%f files
*s &h" or hl9 files Lwin%ows hel9 filesM
*s ht"l files Lshi99e% with the 9ro%&t or online on yor 9ro%&t1s
%o"ainM
,or"al %o&"ents to in&l%e with software are@ a short wel&o"e an%
intro%&tion a+ot the set9T a %o&"ent stating the ser rights nor"ally
&alle% the ;#5* Len% ser li&ense rightsM shown %ring installation if the
installation 9ro&ess is %one sing installation 9a&kaging software@ Lsee
the neBt 9art of the &ha9terM@ a start 9 gi%e an% 9ossi+ly so"e kin% of
ti9s U tri&ks %o&"ent or se&tion'
+resentation
The 9resentation is i"9ortant' The %o"ain na"e@ the sales 9age@
gra9hi&al ele"ents on the sales 9age@ the 4isal as9e&ts of yor software
Ltry to follow in%stry stan%ar%s on how "ens@ layots an% other
te&hni&al as9e&ts of the software is se%M@ 9ossi+le start9 s9lash s&reen@
the way installation is %one@ the or%er a"ong the files@ the file na"es an%
the o4erall feeling of the 9ro%&t when the &sto"er has 9ai% an% +egin
the %ownloa% A all of these ele"ents shol% +e 9resente% 9rofessionally
an% in a &onsistent way'
Do not forget e4erything +etween the "o"ent the &sto"er &li&ks the
<+y> +tton on the sales 9age an% the a&tal first start of the 9rogra"'
0or &sto"er will ha4e to 9ay@ 9ossi+ly fill ot so"e kin% of registration
infor"ation@ %ownloa% the softwareD9a&kage@ sa4e it@ fin% it an% finish the
installation +efore they &an start sing it'
Dring this 9ro&ess the &sto"er will C"9 +etween a n"+er of we+
9ages an% +e %oing a n"+er of %ifferent tasks' -o &he&k ot the
&o"9lete sales 9ro&ess an% "ake sre it works@ looks goo%@ is easy to go
throgh an% %o not forget to let yor &sto"er know how they &an get in
&onta&t with yo if they ha4e 9ro+le"s' 6n fa&t this shol% +e 9art of the
sales 9ro&e%re %ire&tly at the 9oint of %ownloa% or earlier'
De&i%e early on if the 9ro%&t shol% &o"e with s99ort an% if yo?ll +e
offering free 9gra%es'
Many s"all software 9roCe&ts will +e so si"9le that there?s no real nee%
for a nor"al s99ort fn&tion an% this is so"ething to ai" for in "y own
h"+le o9inion' *t least ntil yo start "aking a "ore sta+le in&o"e that
allows for a larger a"ont of otsor&ing'
What &an +e&o"e an i"9ortant in&o"e sor&e of s99ort is a for" for
yor 9ro%&ts sers' -o"e 9ro%&ts len% the"sel4es 4ery well to this
while others will not 9ro%&e e4en one for" sign9' Trial an% error &an
+e the way to go' This &an &reate a%%itional sales an% "ore &sto"ers'
@/ ackaging an! installation
There are se4eral things to &onsi%er when yo start to 9re9are the
9a&kaging of yor new or 9&o"ing 9ro%&t'
6s it a single or a "lti9le file 9ro%&tE
3an it +e rn straight fro" where it is sa4e%E
*re there s9e&ial files that nee% installationE !iles like %ll files@
ser4i&es an% "ore will in "any &ases re$ire s9e&ial registration in
the o9erating syste" as well as reA+ootsE
Will yo offer an installation 9a&kage where all files are &ontaine%
in one 9a&kage an% is installe% into the &ontrol 9anel with an
installDninstall o9tionE
3an a Qi9 file &ontaining all the files of yo 9ro%&t +e shi99e% an%
ha4e the ser si"9ly nQi9 it to get goingE
ase of ,se and +erceived value
6 an% "any like "e wol% say that "&h of a 9ro%&ts 4ale &an +e
fon% in the installation 9ro&ess as well as in the first start of the
9rogra"' 6f the ser has to rea% lengthy instr&tions an% %o a lot of
"anal la+or Loften $ite te&hni&al in natreM the new &sto"er ten%s to
9er&ei4e the 9ro%&t 4ale to +e lower'
This is not 4ery strange' 3o"9are 1 hor of rea%ing@ n9a&king files@
&o9ying files aron%@ &reating short&ts with %o+le &li&king on the
installation file@ answering yes a &o9le of ti"es an% en% 9 with a ni&e
9rogra" gro9 with "en alternati4es for starting the 9rogra"@ rea%ing a
hel9 file an% e4en ninstalling the 9ro%&t'
This 9ro+le" is "ore &o""on when yo sell s&ri9ts' Often a s&ri9t will
nee% %ata+ase a&&ess with M0-K5 +eing the "ost &o""on %ata+ase to
se' Many s&ri9ts are 9a&kage% in Qi9 files with instr&tions on how to
"anally Lsing a ft9 9rogra"M &reate a file str&tre on the ser4er an%
&o9y the files there' #ser rights will al"ost always ha4e to +e &hange%
an% the ser will ha4e to &reate the %ata+ase an% %ata+ase ser
"anally' This is a slow an% for "any@ a 4ery &o"9li&ate% 9ro&e%re'
There are ways to ato"ate this or at least as "&h of it as 9ossi+le' 6t
shol% +e &onsi%ere%'
Here are a &o9le of &o""only se% tools for &reating installation
9a&kages for software of all kin%'
6nstallshiel%@ a "arket lea%er for "any years' Kite Pri&ey'
http&www.macrovision.comproductsinstallationinstallshield.htm
*%4an&e% 6nstaller@ &o"es in 4arios sha9es an% 9ri&es' Ha4e a free
4ersion
http&www.advancedinstaller.com
3on&lsion@ "ake the installation as easy as 9ossi+le for the +yer an%
they will feel like yo ha4e taken &are of the" an% yor 9ro%&t will
retain its 9er&ei4e% 4ale Lor e4en raise itM all the way to the first start'
2007 The Internet Marketing Inner Circle Page (0 of 247
B/ -ecurit' an! the2t
-hol% yo +e worrie% o4er 9eo9le 9irating yor new 9ro%&tE The
answer is yes' 6f yo &reate a 9ro%&t that works an% ha4e a wi%e 9ll of
&sto"ers or if it?s 4ery eB9ensi4e yo?ll en% 9 seeing 9eo9le &o9ying it
an% sharing &o9ies' Or e4en worse wat&h other 9ersons selling yor
9rogra" as if it was theirs'
-o how &an yo 9rote&t yor softwareE
6?ll "easre ea&h way of 9rote&tion on a s&ale fro" 1 to 10 with a 10
+eing &o"9letely se&re'
1' Pa&kage it insi%e a 9asswor% 9rote&te% Qi9 file' ;asy +t gi4es yo
al"ost no a%%e% se&rity' -e&rity le4el 1'
2' -tore it insi%e a 9asswor% 9rote&te% %ire&tory on the ser4er P insi%e
a 9asswor% 9rote&te% Qi9 file' Har%er to s9rea% the %ownloa% rl
an% a 4ery li"ite% se&rity le4el' -e&rity le4el 1'
(' #se so"e kin% of thir% 9arty 9ro%&t to in&l%e se&rity insi%e the
9rogra" itself' This allows for &reation of serial n"+ers +ase% on
ser infor"ation@ har% %isk serials@ "other+oar% +ios an% other
&o"9ter relate% n"+ers' *s yo in&l%e the se&rity &he&ks
insi%e the 9rogra" yo as the &reator &an se it in "any "ore or
less &o"9leB ways to ensre se&rity' This serial n"+er
&al&lation is rn on&e on start an% as soon as the &orre&t serial
n"+er an% relate% infor"ation is entere% into the software it rns
withot any frther $estions' -e&rity le4el ('
4' The sa"e o9tion as (' .t with the a%%e% twist of ha4ing the
software &onne&t to a ser4er on the internet on ea&h start Lthere a
lot of o9tions here to allow for rnning withot an internet
&onne&tionM an% ha4ing the registration infor"ation an% serial
n"+er &he&ke%' This re$ires a%%e% &o%e into yor software P
so"e kin% of thir% 9arty ser4i&e for the ser4er storage an%
4erifi&ation of the registration' -e&rity le4el :
2' #sing a file &ertifi&ate +ase% file en&a9slation software with anti
%e+gging 9rote&tion &o"+ine% with 4' *+o4e' -e&rity le4el 7'
:' *%%ing the whole ta"ale here' 3o"+ine 1A2 with har% ware lo&ks
L%onglesM an% yor getting as &lose as it gets within any nor"al
&ost li"it Li'e' ;Btre"ely &ostlyM' -e&rity le4el 8'
,ote= ,o "etho% was la+ele% a 9erfe&t 10' There?s har%ly any software
that has +een a+le to sr4i4e withot +eing &o9ie% an% to e4en try to
rea&h that le4el yo?% 9ro+a+ly ha4e to +e selling a software for se4eral
thosan% $1s or "ore to ha4e the +a&k en% 9rofits to take the &osts'
,ow to the fn 9art' -o"e eBa"9les where yo &an learn "ore a+ot the
se&rity o9tions a+o4e=
What yo nee% for ea&h se&rity le4el a+o4e@
1' *ll yo nee% is the a+ility to &reate Qi9 files' *ll software &a9a+le of
&reating a Qi9 file &an a%% a 9asswor% as well'
2' 0o nee% the Qi9 file &reation 9rogra" P the knowle%ge of how to
9asswor% 9rote&t a %ire&tory on yor ser4er' This infor"ation &an
+e fon% for free on the internet'
(' Thir% 9arty li+raries yo &an se to 9rote&t yor software will "ake
life "&h easier for yo' Here?s an eBa"9le of a 9ro%&t for Del9hi@
.orlan% 3 an% *&ti4e V@ htt9/DD4alega'&o"D
4' Take a look at Digital )i4er' htt9/DDwww'%igitalri4er'&o"D They &an
hel9 yo with this an% "ore=
2' -ili&one )eal"s *r"a%illo an% Pass9ort 9ro%&ts &an hel9 yo rea&h
&lose to 9erfe&t se&rity' They ha4e great 9ro%&ts an% they are
$ite easy to se' htt9/DDwww'sili&onreal"s'&o"D Their 9ro%&ts
&an also +e &o"+ine% with Digital )i4er sa4ing yo a lot of ti"e an%
"oney if yo?re ai"ing for an eB9ensi4e 9ro%&t where great
se&rity is nee%e%'
:' 3o"+ine e4erything a+o4e'
One thing 6 ha4en?t in&l%e% a+o4e is that the +est way known to "an to
&o"9letely +low <thie4es> selling &o9ies of yor software ot of the water
is W #9%ates=
They only ha4e a &o9y to sell an% will ha4e to <steal> a new 4ersion e4ery
ti"e yo 9%ate for the" to &o"9ete' -o kee9ing in to&h with yor
sers@ &reating 9%ates as well as ti9s on how to se the 9ro%&t "iBe%
with a gift e4ery now an% then will 9ll +yers to yo=
*s a &losing ti9 here 6?% like to show yo a site 4ery few ha4e seen= 0o
&ol% al"ost &all it a tra%e se&ret if yo want'
Visit htt9/DDwww'esellerate'netD an% &he&k the" ot' They are a
&o"+ination of PayPal@ 3li&k+ank@ Digital )i4er an% "any other ser4i&es
online' 0o &an host yor software with the" an% they will &reate the
nee%e% serial n"+ers for the ar"a%illo se&rity 9ro%&ts on the fly' 0o
&an +e slee9ing while 9eo9le +y yor 9ro%&t an% ha4e ;sellerate
&al&late ni$e serial n"+er for ea&h an% e4ery one of yor sales@
&o"9letely on ato 9ilot' 6 %o ha4e to say that the affiliates are not as
res9onsi4e as the 3li&k+ank affiliates +t that &an %e9en% on the ni&he
yor 9ro%&t +elongs to'
7/ romotion an! -ales 8rocess
0o?ll nee% so"eone to take &are of yor &re%it &ar% han%ling when yo
sell' The "ost o+4ios &hoi&es for this are htt9/DDwww'9ay9al'&o"D @
htt9/DDwww'&li&k+ank'&o"D an% htt9/DDwww'9ay%ot&o"'&o"D
0o shol% also &he&k ot "y earlier ti9 htt9/DDwww'esellerate'&o"D as
well'
8ow to make sure your program is seen#
De9en%ing on the ty9e of software the 9ath to start selling &an +e $ite
%ifferent'
6f yor 9rogra" is "ore "ainstrea" yo shol% s+"it yor 9rogra" to
as "any software %ire&tories as 9ossi+le' -o"e well known eBa"9les are
htt9/DDwww'%ownloa%s'&o" an% htt9/DDwww't&ows'&o"D
0o &an look aron% for these %ire&tories an% s+"it yor 9rogra" to
the" +y han%@ one +y one or try s+"itting software like
htt9/DDwww'softwares+"it'netD%etails'ht" to "ake the s+"ission
faster an% easier' These sites also ha4e "ore %etaile% infor"ation on
what yo nee% an% how to %o the a&tal s+"issions'
6f yo ha4e a "ore Ini&he%I software or if it?s %ire&tly ai"e% towar%s
earning "oney@ internet "arketing an% si"ilar the ol% 9ro4en affiliate
way will 9ro+a+ly work well'
*%% the 9rogra" to 3li&k+ank@ esellerate or set 9 a sales 9age where
yo se PayPal to &harge the +yer an% so"e thir% 9arty s&ri9t to han%le
the affiliate tra&king' 6nfor"ation a+ot this &an +e fon% elsewhere in
this +ook as it?s the sa"e as for selling any other %igital 9ro%&t'
3ow m' Final %!0ice>
When yo ha4e gone throgh all ste9s in this 9ro&ess an% ha4e
e4erything in 9la&e yo ha4e the +asi& set9 rea%y for yor $100 %ays
Lan% "oreM'
To really get the +all rolling rea% a+ot list +il%ing@ traffi& generation
an% -ear&h engine o9ti"iQation an% other relate% s+Ce&ts to start 9lling
in 9ossi+le +yers to yor new site'
)ea% 9 on &o9ywriting Lfor the sales 9ageM an% see if yo &an get
so"ething to se as a +ons Lor &reate it yorselfM' Test with %ifferent
9ri&e 9oints an% yo?ll +e well on yor way towar%s yor new software
e"9ire online=
2007 The Internet Marketing Inner Circle Page (( of 247
Centh DThe &esignerE 3asstrom@ Owner an% &reator of Ri929rofit@ 3.
*ffiliate )e4ene an% Riney Pro' Nenth writes a+ot Online Marketing@
,ewsletter P+lishing@ -9yware an% 3osta )i&a' !in% ot "ore a+ot
Nenth at htt9/DDwww'grsay'&o"D
:ran!ing= Making ;oursel2 FMemora1leF An % -mall
:u!get
Written +y Patri&k Pretty
The DMost :eauti2ul .ittle :o' In The (orl!E G $HB?
T6M63 Greetings fro" Patri&k Pretty@ 6nternet
Marketing?s -ensational <Master Of ;ye 3an%y'>
.efore we get into the nts an% +olts of "y
&ha9ter in this ni$e 9+li&ation@ 9er"it "e@
9lease@ to share a few things a+ot "yself' Many
of yo alrea%y know "e@ of &orse' The neBt
se4eral 9aragra9hs are "ostly for 9eo9le who
%on1t'
!or starters@ 6?4e ha% "y own -atr%ay "orning &artoon show@ ths the
neatly fra"e% 9hoto on the left'
,ot to +rag@ +t 6?4e also %ine% with the Keen of ;nglan% an% sat in a
re&or%ing st%io alongsi%e ;l4is@ later sharing a +&ket of frie% &hi&ken
with hi"' LHis treat@ in&l%ing a generos ti9 to the &onter atten%ant'M
Oh@ yes@ 6?4e +een a Poster Mo%el@ Teen 6%ol@ *&tion Hero@ *A5ister@
3ele+rity Golfer@ 3o""er&ial -9okes"an@ Honore% Gest@ 64y 5eage
3o""en&e"ent -9eaker *n% 3onfi%ante To Presi%ents *n% Politi&al
5ea%ers Worl%wi%e'
6?4e 9retty "&h %one it all@ whi&h is why they finally got aron% to
na"ing a fragran&e after "e'
That "ilestone was a tri+te to the longe4ity of "y star%o"@ o&&rring on
the %ate 6 a99eare% on "y 4@000th "agaQine &o4er'
It HasnFt %lwa's :een )as'
6 wol%n1t want yo to get the i"9ression that 614e always ha% the easy
life'
Money was tight when 6 was a ki%T it1s fair to say "y fa"ily was 9oor'
;4en when 6 ro&kete% to star%o" in 18:4 after +eing <%is&o4ere%> +y a
fa"os 9hotogra9her who Cst ha99ene% to +e sho99ing in the sa"e
store 6 was in with "y Mo"@ "y life was not gra4y train'
6n%ee%@ 6 ha% tro+le &o9ing with "y instant fa"e'
*n% sin&e "y fa"e was +ase% on "y astonishing goo% looks an% not "y
talent@ 6 felt as thogh 9eo9le %i%n1t a99re&iate "e for who 6 was@ as a
9erson'

;4entally 6 soght hel9 fro" a 9sy&hologist' -he too@ got &aght 9 in
"y &ele+rity@ issing a ,ews )elease to annon&e she was treating "e
an% writing a+ot "y &ase in "e%i&al Cornals'
On any n"+er of o&&asions "y life +e&a"e fo%%er for the Ta+loi%s'
*"ong other things@ 614e +een &alle% a !runk Lne4er to&h the stffMT a
!o8e 2ien! Lne4er to&h the stffMT a lech L61" res9e&tfl to wo"enMT
an% a h'8ochon!riac L6 "a%e the "istake of telling a re9orter that 6
hrt "y +a&k while swinging a golf &l+M'
-o@ no@ "y life hasn1t always +een a +e% of roses' ;4en so@ 6 a" 9ro% of
"y a&&o"9lish"ents an% how 614e han%le% life in the fast lane' 614e %one
a lot X an% yet 61" still 4ery goalAoriente%' My .ig Goal now is to a99ear
as a &ontestant on <Heo9ar%y@> the TV ga"e show' 6 want to +e on reglar
<Heo9ar%y@> not the &ele+rity 4ersion' This is "ostly +e&ase &ele+rities
see" to get soft+all answers@ an% 61% like to see how 61% %o against
reglar &ontestants' They see" to get har%er answers' L<Heo9ar%y>@ of
&orse@ is ni$e in the sense that &ontestants first are gi4en the answers
an% then ha4e to &o"e 9 with the $estions'M
The Most "emarka1le Thing %1out Me
0es@ "y a&hie4e"ents ha4e +een re"arka+le' 6 ne4er tire of talking
a+ot "e'
Perha9s the "ost re"arka+le thing a+ot "e is that I don't really exist
X at least not in the way "ost 9eo9le eBist' 61" so"ewhat like the
<3a4e"an> in the G;63O 6nsran&e 3o""er&ials on *"eri&an tele4ision'
L<-o easy a &a4e"an &an %o it'>M
61" a +ran%ing an% a%4ertising 4ehi&le X an% ha99y that things trne%
ot that way' Ane 1ig !i22erence 1etween the G)ICA DCa0emanE
an! me is that I own the com8an' that 8ro!uces meI in fa&t@ 61" the
sole e"9loyee'
This "eans 6 &reate all the Patri&k PrettyA+ran%e% 9ro%&ts@ ser4e as
s9okes"an for the 9ro%&ts an% kee8 all the 8ro2its the' 8ro!uce
LeB&e9t the "oney "y *ffiliates "akeT they kee9 100 9er&ent of all
re4ene generate% in the front en% of "y o9eration an% get 9ai%
instantlyM'
Most of "y 6M 9ro%&ts %eal with i"9ro4ing &sto"ers1 writing skills@
+ran%ing an% +il%ing +siness relationshi9s' 6 also sell *ffiliate 9ro%&ts
2007 The Internet Marketing Inner Circle Page (: of 247
X +t only 9ro%&ts 6 +elie4e in' 6t1s 4ery i"9ortant only to sell 9ro%&ts
yo +elie4e in'
a' %ttention To The Moment
Datrick rett'E was 1orn in an Internet Marketing 2orum5 the
literal reslt of a Coke a"ong frien%s a+ot the sto&k 9hotos often t&ke%
insi%e the 9i&tre fla9s of new wallets' One thing le% to another' .y the
ti"e it was o4er@ a frien% %o&tore% a 9i&tre to "ake "e look
<eB&e9tionally han%so"e'>
Pay attention to the "o"ent= 6n%ee%@ yo "ay fin% ins9iration at the
strangest ti"es in the strangest 9la&es' <Patri&k Pretty> owes his life to
s&h a "o"ent'
My na"e is Patri&k HernanT <Patri&k Pretty> is "y +ran%' 6 own a writing
an% e%iting +siness@ ser4ing &sto"ers a&ross the #nite% -tates' 614e
won awar%s fro" the *sso&iate% Press an% other wellAknown 9+lishers
for "y writing'
6 &hose <Patri&k Pretty> +e&ase the na"e was fn an% wol% 9ro4i%e a
li"itless +a&k story' <Patri&k Pretty> ga4e "e a +ran% 6 &ol% serialiQe
o4er "any years working only an hor or two ea&h %ay fro" the &o"fort
of "y ho"e'
<Patri&k Pretty> has &o"e a long way fro" that for"' -o"e of the to9
6nternet Marketers in the worl% now 9ro"ote the +ran% an% en%orse its
9ro%&ts' 6 ha4e one of the &oolest 9artAti"e Co+s on the 9lanet=
Is :ran!ing For ;ou+
.ran%ing retrns %i4i%en%s X 1ut make sure 'ou !o a critical
assessment o2 'our skills 1e2ore 'ou choose this 8ath/
.elow are so"e $estions to ask yorself' Don1t worry if yo &an1t answer
<yes> to ea&h $estion right now' On the 9ages that follow 'ouFll learn
how to get 2or 2ree or at 0er' low cost what 'ou nee! to get
starte!/
Do 6 enCoy <thinking otsi%e the +oB> an% %e4oting ti"e to the
&reati4e 9ro&essE
Do 6 ha4e an hor or two ea&h %ay to +il% "y +ran%E
What is "y offline o&&9ationE 3an 6 se "y work skills to "ake
"oney +y &reating +ran%e% 9ro%&ts fro" ho"e@ 9erha9s sing "y
own na"e as a +ran%E 6f 61" a woo%worker@ for eBa"9le@ &an 6
eB9an% "y "arket +y "aking things in "y sho9 an% %eli4ering
the" throgh the "ail or a &orier ser4i&e to &sto"ersE 3an 6
write a short <How To> gi%e that tea&hes interesting woo%working
short&ts or shows &sto"ers how to i"9ro4e their woo%working
skillsE
What are "y ho++iesE 3an a ho++y of "ine hel9 "e "ake "oney
onlineE
3an 6 9osition "y +ran% in a 9rofita+le ni&he or +il% "lti9le
+ran%s in "lti9le ni&hesE 3an 6 s9eak with athority on the
9ro%&ts 6 sell@ whether they1re 9ro%&ts 6 "ake or 9ro%&ts 6 sell
for othersE
3an 6 learn we+site essentialsE
Do 6 know how to +y a %o"ain na"e an% arrange hostingE
Do 6 ha4e the +asi& skills re$ire% to "o4e 9ro%&ts or
infor"ationDsales "aterial 6 &reate on "y &o"9ter %eskto9 to "y
we+ hostE
Do 6 ha4e a "eans of %eli4ering ato"ati&ally the +ran%e% 9ro%&ts
6 &reate an% re&ei4e 9ay"ent instantlyE Will 6 nee% to se a &orier
ser4i&e to %eli4er 9ro%&tsE
A2 all the questions a1o0e5 this is the most im8ortant= o I en!oy
"thinking outside the box" and de#oting time to the creati#e process$%
The reason 6 9t that $estion in the ,o' 1 s9ot on the list is +e&ase
+ran%ing X +e it throgh a 9ersona or an in%i4i%al na"eA&rafting
9ro&ess fo&se% on yor eBisting talents an% interests X re$ires a
&o""it"ent to &reati4ity an% thinking otsi%e the +oB'
(hen I launche! the atrick rett' 1ran!5 I coul! not answer
D'esE to each question a1o0e/ 6 knew 61% enCoy the &reati4e 9ro&ess
+e&ase it ties in ni&ely with "y o&&9ation as a writer an% e%itor'
Ti"e wol% not +e a 9ro+le"T 6 always "ake ti"e for the things 6 lo4e to
%o' 6 was less &ertain a+ot +eing a+le to 9osition "y +ran% in 9rofita+le
ni&hes@ +t knew for &ertain that 6 &ol% &reate "lti9le +ran%s an%
"lti9le 9ro%&ts'
.ying a %o"ain na"e an% esta+lishing hosting were not 9ro+le"ati& for
"eT 6 learne% in "y initial online foray se4eral years ago that these
things were 2un!amental to success on the Internet/
6t took "e only fi4e "intes to figre ot how to %o it'
*long those lines@ it took "e only a few "intes to figre ot how to se
an !TP 9rogra" to "o4e files fro" "y %eskto9 to the ser4er' LMore on
this later'M
M' 1iggest challenge was 2iguring out how to !eli0er 8ro!ucts to
customers an! get 8ai! instantl'/ 6 starte% si"9ly +y sing "y
eBisting PayPal a&&ont an% learning how to &o9y an% 9aste the PayPal
&o%e for 9ay"ent +ttons to "y we+ 9ages'
5ater 6 swit&he% gears a +it an% starte% %eli4ering 9ro%&ts throgh a
s&ri9t for whi&h 6 9ai% $7' L.est $7 in4est"ent 614e e4er "a%e@ gi4en the
eB&e9tional retrn it has 9ro4i%e%'M
.e&ase of that si"9le s&ri9t@ 6 &an %eli4er 9ro%&ts to &sto"ers e4en
when 61" slee9ing' *n% 6 &an offer an *ffiliate 9rogra" that ena+les "y
&sto"ers to "ake "oney with the 9ro%&ts 6 &reate@ 9ro4i%ing the" a
+ran%e% we+site fro" whi&h to "ake sales'
(h' :ran!ing+ Can It "eall' (ork -tarting From
-cratch+
6 &hose a +ran%ing a99roa&h +ase% on a theory
that it was the quickest wa' to 1ecome
Dknown/E 6 knew@ for eBa"9le@ that ea&h of the
news9a9ers@ "agaQines an% 9+lishing
&o"9anies for whi&h 6 write@ ha4e instantly
re&ogniQa+le na"es an% that 9eo9le &ol% arri4e
at their we+sites si"9ly +y ty9ing their na"es in
a +rowser win%ow or +y %oing a $i&k Google
sear&h'
MaCor "arketing figres online also ha4e instantl' recogni9a1le
names5 whether they are <real> na"es or "arketing &reations' These
"arketers ha4e a +ig a%4antage +e&ase they &an le4erage their na"es
an% we+site ar&hite&tre to 9ro%&e traffi&@ "eaning "ore &sto"ers see
their 9ro%&ts' More e'es equals more sales/
What 6 wante% to %o was get Patri&k Pretty noti&e% +y "aCor "arketers@
who enCoy the a%4antages not only of na"eAre&ognition +t also of
e&ono"y of s&ale' That1s Cst a fan&y way of saying they ha4e +igger
o9erations@ "ore &sto"ers an% a greater rea&h'
.y &reating a "e"ora+le +ran% an% "aking 9ro%&ts that ser4e a sefl
9r9ose an% a%% 4ale to &sto"ers1 li4es@ 6 knew 61% +e "ore a9t to
&at&h the attention of so"e of the +ig na"es'
3reating an *ffiliate 9rogra" that tie% in with "y +ran% also was an
i"9ortant 9art of "y a99roa&h' 6n%ee%@ not onl' !i! I want to !eli0er
use2ul in2ormation5 I also wante! customers to make mone' with
it/
:ran!ing ;oursel2
In The Anline Market8lace
One of the things 6 wante% to %o was to 9ass along to *ffiliates@ the
a%4antages of the na"e re&ognition 6 was &reating'
;ou can !o what I !o X Cst "ake sre yo tailor yor i%eas to 9t
yor own ni$e sta"9 on yor little &orner of the 6nternet Marketing
worl%' Don1t worry if yo %on1t ha4e %ee9 9o&ketsT there1s a way to %o it
for free or for 4ery little &ost@ so"ething 61ll eB9lain a +it later'
Here1s a free re9ort that shares so"e of "y thoghts on writing an%
+ran%ing'
5et "e take a "o"ent to en&orage yo not to &onfse <free> with
<worthless'>
This re9ort will intro%&e yo to "y +ran%ing strategy@ gi4e yo 9art of
the Patri&k Pretty <+a&k story> an% 9ro4i%e so"e i%eas on things to a4oi%
when yo1re 9re9aring sales &o9y' #se the re9ort to stir yor &reati4e
Ci&es' Think a+ot what1s 9ossi+le' *sk yorself what yo &an %o to
+e&o"e known'
0o %o not ha4e to &reate a &hara&ter s&h as Patri&k Pretty to start yor
+ran%' 6 &hose that a99roa&h +e&ase 6 enCoy writing the +a&k story'
6f one of yor skills is &reating 4i%eos@ for eBa"9le@ yo won1t ne&essarily
nee% a "arketing &hara&ter or 9ersona to hel9 sti"late sales' The +ran%
easily &ol% +e the na"e of yor we+site' 6t also &ol% +e yor own
na"e' Hst "ake sre yo tell 4isitors who yo are an% show the" so"e
eBa"9les of yor work'
0o1ll noti&e that 6 also se the free re9ort to intro%&e rea%ers to so"e
of "y infor"ation 9ro%&ts' The re9ort is 17 9ages an% it has three
eBternal links'
These links hel9 %ri4e traffi& to "y we+sites' When a &sto"er +ys one
of "y 9ro%&ts 6 get 9ai% instantly 4ia PayPal'
3sto"ers re&ei4e "y 9ro%&ts ato"ati&ally@ whi&h "eans neither 6@ nor
"y *ffiliates s9en% any ti"e filling or%ers'
My +siness o9erates aron% the &lo&k@ e4en when 61" slee9ing' That1s
one of the great things a+ot the 6nternet' Online "er&hants %on1t ha4e
to +e in their offi&es to "ake "oney@ an% they easily &an set things 9 to
fill or%ers ato"ati&ally'
This re9ort +enefits yo in a &o9le of ways' !irst@ it %e"onstrates that
yo &an se yor &reati4e Ci&es to "ake yor own +ran%e% 9ro%&ts an%
we+sites@ 9ositioning yorself to "ake "ore "oney online' -e&on%@ it
shows yo that &reating a free re9ort &an %eli4er a strea" of &sto"ers
to the we+sites at whi&h yo offer 9ai% 9ro%&ts' 6n short@ yo &an own
yor own 9+lishing &o"9any and the "eans to %eli4er traffi& to it X an%
yo &an %o it 4irtally for free@ %e4oting a &o9le of hors ea&h %ay'
Getting -tarte! For Free Ar %t Ver' .ow Cost
6f yo are a +eginner who %oesn1t yet ha4e a gras9 on the sort of tools
yo1ll nee%@ 6 sggest yo %ownloa% ea&h of the following 9ro%&ts'
3reate a fol%er on yor %eskto9' Title it <My.sinessTools'> Pla&e ea&h
tool in this fol%er so it &annot get lost'
Here are the free tools 6 reglarly se/
,V#/ This is for we+site &reation@ an% also &an +e se% to transfer
the &ontent yo &reate to yor host' 6f yo &an se a wor%
9ro&essor@ yo &an se ,V#' LPronon&e% &-'iewM' 6t1s 4ery easy to
learn' Pro%&ts s&h as ,V# often are referre% to as W0-6W0G
e%itors'
Paint',;T' This is a free 9rogra" for "ani9lating i"ages' 6t is
$ite 4ersatileT 6 se it@ for eBa"9le@ to resiQe an% &ro9 i"ages'
O9en Offi&e/ This is a free@ %yna"i& site that in&l%es tools that
ha4e roghly the sa"e fn&tionality as Mi&rosoft Offi&e' One
eB&e9tionally ni&e thing a+ot O9en Offi&e is that it has a
fn&tionality n%er the <!ile> "en that 9er"its yo to eB9ort
wor%A9ro&essing %o&"ents in PD! for"at' That1s 4ery hel9fl if
yo1re &reating infor"ation 9ro%&ts@ sales "aterial@ ,ews )eleases
an% other %o&"ents to hel9 +il% yor +siness' 0o &an &reate a
%o&"ent in O9en Offi&e@ e%it it to get it Cst right@ eB9ort it as a
PD! an% ha4e yor own infor"ation 9ro%&t rea%y to "arket=
.logger'&o"/ This is not a %ownloa%' )ather@ it is a free ser4i&e
fro" Google that ena+les yo to &reate a .log' The .log &an +e
hoste% at .logger'&o" or at yor own we+ host' 6 se "y .log to
share "y thoghts with rea%ers an% to 9ro"ote 9ro%&ts 614e
re4iewe% an% teste%' .logs hel9 yo eBten% yor +ran% aron% the
worl%' 6t1s e4en 9ossi+le to start a +siness e"9ire with a single
.log X +t 6 wol%n1t &ont on that if 6 were yo' 6 se "y .log to
eBten% "y +ran%'
614e in&l%e% the links for the free 9ro%&ts +e&ase that1s one way yo
&an get starte%' .t yo also shol% eB9lore 9ai% 9ro%&ts an% ser4i&es if
yor finan&ial &ir&"stan&es 9er"it yo to %o so' 0o %on1t ha4e to s9en%
a lot of "oney'
!or eBa"9le@ a s&ri9t to hel9 yo %eli4er yor 9ro%&ts ato"ati&ally@ get
9ai% instantly an% &reate an *ffiliate 9rogra" is a4aila+le here for only
$7'
6 host "y we+sites here for only $8'82 a "onth' *lthogh 6 &reate "any
of "y own gra9hi&s@ 6 also 9r&hase gra9hi&s' One eBa"9le is the
<&artoon Patri&k Pretty>T 6 9ai% $47 for it fro" a 9rofessional %esigner'
There %re 3o :oun!aries In The (orl! A2 Thought
How yo go a+ot +ran%ing yor +siness is 4ery "&h an in%i4i%al
%e&ision' My %esire with <Patri&k Pretty> was to ha4e fn@ ask &sto"ers
to +e a 9art of it@ an% still "ake serios 9ro%&ts' 6 9la&e% a high
9re"i" on &reating a "e"ora+le &hara&ter +e&ase goo% +QQ &an
9ro%&e we+site traffi&' 6 re&ogniQe% that not all 9eo9le wol% <get it> an%
so"e e4en wol% +e offen%e%'
6 %on1t se <hy9e> to +il% "y +ran% or sell "y 9ro%&ts' 6nstea% 6 rely on
what 6 &all <9l&k@> so"ething 6 4iew as an a99eal to "y &sto"ers1
intelligen&e' 6 ask the" to take a Corney with "e@ sing <Patri&k Pretty>
to 9ro4i%e an eB9erien&e that lea%s the" to a safe %estination'
This a99roa&h has +een 4ery effe&ti4e' * n"+er of wellAknown
"arketers 9ro"ote "y 9ro%&ts@ so"ething that a%%s to the legiti"a&y of
"y +ran%'
6 %esign "y 9ro%&ts so 6 ha4e a &han&e to "ake at least $20 with ea&h
sale' 6 a&&o"9lish this +y always offering &sto"ers a se&on% 9ro%&t
after they or%er the first@ rather like a tra%itional retailer offers &sto"ers
a se&on% 9ro%&t that &o"9li"ents the first'
This &o""onAsense a99roa&h is s"art +siness' * &lothing retailer@ for
instan&e@ "ight ask a "an who1s Cst 9r&hase% a new sit if he1% like to
ha4e a 9air of shoes to go along with it' *n atten%ant at a !astA!oo%
restarant "ight ask gests if they "ight want to <-9er -iQe> their
"eal'
6t is 9erfe&tly a&&e9ta+le to %o things this way@ as long as the first
9ro%&t has 4ale as a stan%alone 9ro%&t an% is not %e9en%ent on the
se&on% 9ro%&t for fn&tionality'
O&&asionally 6 also offer %is&onts' 6 "ight rn a <-9e&ial Pri&ing ;4ent>
o4er a holi%ay weeken%@ for eBa"9le' *n% +e&ase 6 ha4e a list of
&sto"ers an% a" a+le to e"ail the"@ 6 &an let the" know a+ot s9e&ial
e4ents@ new 9ro%&ts an% other i"9ortant news'
Final Thoughts
There is no one <+est> way to enter the online "arket9la&e or eB9an%
yor 9resen&e' This 9+li&ation featres a 4ariety of a99roa&hes' The
in%i4i%al &ha9ter athors all ha4e fon% s&&ess sing their in%i4i%al
"etho%s'
My goal with <Patri&k Pretty> was to &reate a "e"ora+le +ran% na"e an%
+il% hel9fl 9ro%&ts aron% it' 6 &hose the 9ersona +e&ase it site% "y
9ersonality'
6t1s wise not to a%o9t a <oneAsiQeAfitsAall> a99roa&h' 6 sell 9ro%&ts in
other &hannels' These %o not se <Patri&k Pretty'> 6nstea%@ they ha4e
their own in%i4i%al +ran% i%entities'
6 s9en% a+ot two hors a %ay <+eing Patri&k Pretty'> *+ot an hor of
that ti"e is s9ent on &reating new 9ro%&ts' 6 also s9en% ti"e in 6nternet
Marketing for"s@ e%&ating "yself@ sharing "y knowle%ge an% frther
eBten%ing "y +ran%'
The worl% is a +ig 9la&e@ an% the 6nternet ne4er shts %own' 6t has
&reate% eBtraor%inary o99ortnities for 9eo9le worl%wi%e' 6 sin&erely ho9e
yo se yor eBisting talents to &reate an online +siness or eB9an% an
eBisting one'
*t the sa"e ti"e@ 6 en&orage yo to learn new skills' The "arket for
yor talents has ne4er +een +igger' ,e4er in the history of "ankin% has it
+een 9ossi+le for a4erage 9eo9le to harness s&h 9ower'
atrick rett'5 (riter %n!
Internet MarketingFs D-ensational Master A2 )'e Can!'/E
atrick rett' is the +ran% i%entity for a sele&t line of infor"ation an%
software 9ro%&ts "arkete% +y writer an% e%itor Patri&k Hernan' Patri&k
+egan his &areer as an e%itor for Har&ort .ra&e Ho4ano4i&h P+li&ations'
He has +een selfAe"9loye% for 20 years@ ser4ing a host of 9+lishing
&lients' His "ain we+site is here/ htt9/DDwww'9l&kfore4er'&o"

Ghostwriting
Written +y .e4 3le"ent
Intro!uction
Many 9eo9le %e&i%e that "aking "oney online is 4ery easy to %o' They
try one i%ea after another@ withot gi4ing anything ti"e to work'
-%%enly they fin% the"sel4es in a &risis an% won%er how they &an earn
that "oney $i&kly'
6t is a"aQing that 9eo9le i""e%iately gi4e the" this a%4i&e/ write a
re9ort@ arti&les or offer yor ser4i&es as a ghostwriter an% yo &an earn
"oney an% $i&kly'
There are two "aCor 9ro+le"s with that a%4i&e'
1' ,o+o%y has aske% the 9erson if they &an a&tally write so"ething
9eo9le will want to rea%'
2' ,o+o%y has tol% the" that it will +e har% work@ as writing takes
ti"e'
Ghostwriting &an "ake yo a $100 a %ay@ an% on&e yo are esta+lishe%
yo &an earn e4en "ore if yo a99ly yorself@ +t it will take ti"e an%
effort to %o it &onsistently'
(hat is a Ghostwriter+
Peo9le are often &onfse% as to what a Ghostwriter is' 6t isn?t e4ery+o%y
who writes@ +e&ase "any 9eo9le write in their own na"e' Ghostwriting
is a ter" we se online@ an% the ass"9tion is "a%e that 9eo9le
n%erstan% what it "eans' 6t "ight sr9rise yo to know that "any
9eo9le +oth offline an% online ha4e no i%ea what a ghostwriter is an%
what they %o'
When 6 wrote "y first +ook LofflineM as a ghostwriter@ 6 ha% lots of 9eo9le
showing sr9rise thinking 6 was writing <Ghost stories>' 6 ha% to eB9lain
that 6 wrote for an athor@ an% that 6 ha% to take his i%eas an% thoghts
an% translate those into so"ething 9eo9le wol% want to +y in the lo&al
+ooksho9@ an% then go ho"e an% rea% it'
* ghostwriter is so"eone who takes the i%eas an% thoghts of an athor@
an% &reates the +ook that the athor wants' ,or"ally offline@ a
ghostwriter will +e gi4en a lot of infor"ation@ in&l%ing a ta+le of
&ontents@ +t online this rarely ha99ens'
(hat -kills !oes a Ghostwriter 3ee!+
These skills shol% +e the sa"e for +oth online an% offline@ +t the reality
is@ &o"9letely %ifferent' 0o see@ "any 9eo9le online ha4e a ni&he they
are working in@ an% all they know is they nee% a +ook on a s9e&ifi& to9i&'
6t is often left to the ghostwriter to %o all the resear&h@ an% then write the
rele4ant +ook' They will nee% to a&t as &o9y e%itor@ 9roofrea%er as well as
+eing the writer'
!or &larifi&ation a &o9y e%itor isn?t the sa"e as a &o9y writer@ so %on?t
think yo ha4e to write long sales letters@ nless that is an area of writing
yo want to get in4ol4e% in'
Offline there will +e a &o9y e%itor whose Co+ it is to &he&k the +ook for
e%itorial errors' There will +e a 9roofrea%er who will &he&k the +ook for
gra""ati&al errors' The ghostwriter knows that at least two 9eo9le will
&he&k their work +efore the athor sees it for any other &hanges to +e
"a%e'
!or writing online yo nee% to ha4e goo% &o""ni&ation skills@ as yor
&lients "ight not always eB9lain &learly what they want written' 0o will
then nee% to +e a+le to %o resear&h@ an% know that it is a&&rate' On&e
the resear&h is &o"9lete% yo are then rea%y to start writing' This is the
%iffi&lt 9art +e&ase the 9erson hiring yo "ight ha4e +ooks an% arti&les
they ha4e alrea%y written@ an% want yor writing to +e %one in the sa"e
style' On&e yo ha4e finishe% writing yo will then nee% to 9roofrea% the
work for +oth gra""ati&al an% s9elling "istakes'
How to Ghostwrite
This is the $estion that a lot of 9eo9le want to know the answers to' 6t is
relati4ely easy to write a few arti&les an% sell the" as a 9a&kage +t to
write goo%@ $ality arti&les@ +ooks an% re9orts will take ti"e' Peo9le
generally %on?t gi4e first ti"e writers great assign"ents@ they will gi4e
so"eone a s"all 9roCe&t to see how well they han%le it@ an% then &o"e
+a&k for "ore work'
5et?s look at this ste9 +y ste9 to see what yo nee% to %o to earn $100 a
%ay as a Ghostwriter' .efore yo start a%4ertising yor ser4i&es either
online or offline@ yo nee% to 9lan what yo are going to +e offering'
1' Writing 0or Plan
aM-+Ce&ts yo are 9re9are% to write on'
Here yo shol% +e %e&i%ing what s+Ce&ts yo are 9re9are% to
write a+ot' There "ay +e s+Ce&ts that yo want to eB&l%e for
9ersonal an% "oral reasons an% other s+Ce&ts yo ha4e no
knowle%ge of@ an% no %esire to %o any resear&h in the"'
*n eBa"9le/ -o"eone "ight ask yo to write a+ot &ars@ an%
e4en "ore s9e&ifi&ally to write a+ot : &ylin%er engine &ars' 0o
"ight +e s&rat&hing yor hea% won%ering what that is all a+ot@
an% %e&i%e yo are not intereste% in the "e&hani&s of a &ar@ an%
wol%n?t +e a+le to write eB9ertly on the"'
+MThe !or"at of 0or Writing
-o"e 9eo9le %e&i%e that they only want to write arti&les' 0o
nee% to ha4e %e&i%e% initially what length arti&les@ e+ooks an%
re9orts yo want to write' 0o shol% also %e&i%e if yo want to
write P5) LPri4ate 5a+el )ightsM 9ro%&ts whi&h yo will sell to a
n"+er of 9eo9le@ or to write ni$e &ontent for one 9erson'
&M The Pri&e of 0or Writing
This is always a %iffi&lt one when starting ot as a ghostwriter'
Pri&e yorself too low@ an% 9eo9le will ass"e the writing is
going to +e of a low $ality' 6f it isn?t@ then they will eB9e&t low
9ri&es all the ti"e' Pri&e it too high@ an% 9eo9le won?t +y fro"
yo'
2' Write -a"9les
6f yo ha4en?t written +efore@ then take so"e ti"e ot an% write
so"e sa"9les' 0o &an write short arti&les of aron% (20 S 400
wor%s an% s+"it the" to arti&le %ire&tories' .t yo &an also ha4e
the" on yor site rea%y for 9eo9le to rea%'
(' Pri&ing 0or Writing
This is easier to %o than yo "ight i"agine' 0o ha4e alrea%y
%e&i%e% on the ty9e of writing yo want to %o@ an% now it is ti"e to
9ri&e that writing'
6 wol% re&o""en% that yo %on?t follow the &row%' 6 know a la%y who
wante% to esta+lish herself as a writer an% when 6 saw her work@ it was
eB&ellent' -he %e&i%e% to offer to rewrite arti&les for $1' -he was a"aQe%
at how "any 9eo9le signe% 9 for her ser4i&es@ an% within 24 hors she
ha% o4er (00 arti&les to rewrite' $(00 on her first %ay as a ghostwriter@
+t +efore yo get too &arrie% away@ she still ha% all the work to %o'
Many 9eo9le offer ni$e arti&les for $4 an% they are again ha99y with
100 arti&les to write' They see the $400 an% think this is won%erfl@ +t
again the work has to +e %one'
How %o yo 9ri&e yor work@ so that yo "ake "oney@ an% %on?t kill
yorself writing 17 hors a %ayE
6 wol% say %e&i%e how "any hors yo want to work in a %ay' .e
realisti&@ there is no 9oint in saying 10 hors if yo ha4e a Co+ whi&h take
8 hors ot of the %ay' 0o nee% to look at how long an arti&le of 400
wor%s wol% take yo to write es9e&ially if yo %on?t know the s+Ce&t'
!or or &al&lations we are going to ass"e an arti&le takes (0 "intes
to write@ whi&h "eans yo &an write 2 arti&les in an hor@ an% these are
going to +e sol% to one 9erson only'
6f yo sell yor arti&les for $4 ea&h@ that "eans yo are earning $7 an
hor' 6n the #N that is +elow the legal "ini"" wage' What in&o"e
wol% yo like to earn in an horE 0o "ight ha4e a Co+ where yo are
earning $20@ an% to "at&h that yo will nee% to &harge $10 9er arti&le'
When writing +ooks an% re9orts the rates are always higher' 0o nee% to
in&l%e all the resear&h yo ha4e to %o +efore yo &an start to write' 6f
yo offer to write a 100 9age +ook for $87 then yo are going to +e
writing for less than a $2 9er hor@ if yo &an write 2 9ages in an hor'
We will look at ways to in&rease yor in&o"e when yo write s"art'
(rite -mart
*n arti&le whether it is for a P5) 9a&kage or for one &lient has one thing
in &o""on@ yo ha4e to %o the sa"e resear&h an% take the sa"e ti"e
an% &are to write it'
0o "ight ha4e %e&i%e% that yo only want to write ni$e &ontent for
&lients@ +t 6 "ight &hange yor "in% now'
We will &ontine to se 2 arti&les an hor for or write s"art eBa"9les'
* &lient asks yo to write 10 arti&les for the"@ an% yo a&&e9t the
assign"ent' 6t is a s+Ce&t yo know really well@ an% yo are a+le to write
goo% $ality arti&les for the"' These arti&les are going to take 2 hors to
write' 0o ha4e agree% to write for $10 an arti&le whi&h "eans yo will
earn $100' !or 2 hors work yo ha4e earne% $20 an hor' This in reality
is all it nee%s to earn $100 for ghostwriting'
.t@ there is the s"art way' 0o %e&i%e to write the sa"e arti&les
+e&ase yo know there is a hngry "arket for the"' 0o ha4e no &lients
asking yo for work@ so yo %on?t e4en know when the first assign"ent
will &o"e in' 0o ha4e %e&i%e% to offer "arketers a 9ro%&t they &an?t
refse' 0o are going to 9a&kage these arti&les together an% offer the"
for $2' 6 know@ yo are thinking@ +t 6 want to "ake "oney not gi4e
the" away'
We are talking here how to Write -"art@ an% this is what yo ha4e %one'
0o %e&i%e that only 100 9eo9le will e4er get yor arti&les' 0o will +e
one of those 9eo9le@ so 88 sets are offere% for sale' 0o sell all 9a&kages@
+e&ase yo ha4e eB&ellent sa"9les@ an% it is a to9i& e4ery+o%y wants'
,ow to %o the s"s@ 88 B $2 J $482'
10 arti&les sol% to 1 9erson J $100 is $20 an hor'
10 arti&les sol% to 88 9eo9le J $482 is $88 an hor'
;4en if yo sell 10 9a&kages a %ay for 2 %ays@ yo will still +e earning
$88 a %ay'
This is why P5) is far "ore +enefi&ial finan&ially to the writer than ni$e
arti&les'
The sa"e is tre with P5) +ooks' 6t takes the sa"e ti"e an% resear&h to
write a P5) +ook or re9ort for 1 9erson as it %oes for yo to sell as a P5)'
Fin!ing Clients
The first writing 6 %i% online was for a ni&he we+site@ whi&h has a
"e"+ershi9 of o4er a "illion s+s&ri+ers' 6 ha% +een 9osting on their
for"@ when they &onta&te% "e an% aske% if 6 wol% write a short re9ort
for the"' This re9ort was Cst n%er 4@000 wor%s an% was written in the
year 2000' 6n retrn they ga4e "e free "e"+ershi9 to the site@ an% that
is ntil the year 2020' Me"+ershi9 is nor"ally $20 9er "onth@ an% 6
ha4e +een gi4en a n"+er of eBtras whi&h 9eo9le ha4e to 9ay a
s99le"ent for' To %ate 6 ha4e re&ei4e% $1@:20 for a re9ort that took "e
4 hors to resear&h an% write'
This was a great intro%&tion into writing online' 6f yo are 9art of a
for"@ then start to write great arti&les as 9osts' One 9ro+le" with
offering a free arti&le to 10 9eo9le is only 10 9eo9le get to see the arti&le'
Pt the arti&le on the site an% thosan%s 9otentially &an see it'
When 6 wante% to %o "ore writing@ 6 %e&i%e% to 9t an offer in the
Warrior !or" Hoint Ventre area' 6 sai% 6 was willing to write@ an% a well
known 9erson aske% "e to write a few arti&les for the"'
,ow this is where yo ha4e to +elie4e in yorself@ an% +e honest a+ot
what yo &an an% &an?t %o' They aske% "e to write on a s+Ce&t 6 knew
nothing a+ot' 6 knew 6 &ol% resear&h the to9i&@ +t this 9erson is the
eB9ert in the fiel%' 6f yo want to know anything a+ot the s+Ce&t then
yo shol% go to hi"' 6 was honest an% sai%@ 6 &ol% write the arti&les@
+t 6 know nothing on the s+Ce&t' He kin%ly ga4e "e a n"+er of his
+ooks@ an% sai% 6 wol% fin% e4erything 6 nee%e% in there'
He was ha99y@ knowing that 6 was honest a+ot "y li"itations@ an% was
e4en ha99ier when the arti&les arri4e%' They were what he wante%@ +t
there again@ 6 ha% great resear&h "aterial'
To in&rease "y writing o99ortnities@ 6 wat&he% the Warrior -9e&ial Offer
LW-OM area@ an% saw what 9eo9le were +ying' Different ti"es@ "eans
%ifferent things sell' P5) +ooks an% arti&les "ay +e hot to%ay@ an% &ol% in
a "onth?s ti"e@ "eaning they %on?t sell well' *lways +e aware of what
the "arket is wanting' 6 wrote so"e arti&les on a s+Ce&t 6 knew well' 6
offere% P5) arti&les an% they sol% ot'
Ha0e a we1site
Ha4e yor own we+site or +log to a%4ertise' ,ot only that +t yo &an
a%% in yor own sa"9le@ an% sell yor 9a&kages fro" there' *lways ha4e
a &onta&t e"ail a%%ress where 9eo9le &an &onta&t yo to write for the"'
)e&ently 6 re&ei4e% an e"ail fro" so"eone@ who aske% if 6 &ol% write an
arti&le for the"' They sai% that they ha% written one@ an% it s&ke%' 6
looke% at the arti&le in $estion@ an% 6 ha% to agree with the"' 6 wrote
+a&k an% sai% yes@ an% when it &ol% +e written' Pay"ent of $27 was
re&ei4e% an% an arti&le of :00 wor%s was written'
*nother 9erson &onta&te% "e throgh "y we+site@ an% they wante% a
short re9ort written ea&h "onth' This has +een ongoing for the 9ast few
"onths'
* warrior aske% "e to write the" a re9ort@ an% 6 $ote% the" a 9ri&e'
They sent 9ay"ent for "ore than the 9ri&e $ote%@ +e&ase they ha%
+een to the we+site@ an% seen that 6 ha% 9ri&es for long arti&les' They
wante% one a%%e% to the or%er@ an% 9ai% for +oth 9ro%&ts'
Peo9le say yo %on?t nee% a we+site@ +t 6 wol% %isagree' 6f yo %on?t
ha4e one@ then yo are relying on a%4ertising yor ser4i&es to a s"all
gro9 of 9eo9le'
Peo9le fin% "y we+site throgh the sear&h engines@ an% also throgh "y
signatre in for"s' 6 also ha4e the we+site #)5 shown on all e"ails 6
sen%'
6n one %ay 6 &an ha4e or%ers for arti&les an% re9orts %ire&tly fro" the
we+site whi&h will +e "ore than $100'
-tart (riting
The easiest thing to %o is to sit +a&k an% %o nothing@ waiting for the
or%ers to &o"e in' When yo write %ay after %ay@ yo will fin% yor
writing skills are +eing i"9ro4e%' 0o are looking to write goo% $ality
works'
-o"e 9eo9le say it %oesn?t "atter what yo write@ +e&ase "ost 9eo9le
%on?t &are a+ot what they 9t on their sites' There is nothing frther
fro" the trth' -o"e 9eo9le "ight not &are what they ha4e on their
sites@ +t the "aCority are intereste% in ha4ing $ality +e&ase they want
9eo9le to kee9 &o"ing +a&k to their sites'
#ntil yo start writing@ yo ha4e nothing to sell' On&e yo ha4e starte%
an% ha4e at least a 9a&kage yo &an sell@ then yo &an start to "ake
"oney'
Nee9 writing@ +e&ase this way yo will always ha4e so"ething to sell'
"ecei0ing a'ment
This is a s+Ce&t whi&h always &ases a lot of %e+ate' 6 &an only tell yo
what 6 %o' When 6 wrote for that first warrior@ he 9ai% "e instantly the
arti&les were re&ei4e%' There wasn?t a 9ro+le"@ an% 6 foolishly thoght
this wol% +e the sa"e for other 9eo9le'
6 ha%n?t %one any resear&h@ an% 6 was &onta&te% +y 2 other warriors
asking for work to +e written' 6 %i% the work@ an% sent the" the arti&les
an% no "oney was 9ai%' 6 &onta&te% the"@ an% finally one 9ai%' The other
9erson sai% he %i%n?t ha4e any "oney' 6 then tol% hi" if he %i%n?t 9ay@
then he ha% no right to se the arti&les an% 6 wol% sell the"' These
arti&les were in a hot ni&he@ an% 6 was &onfi%ent that so"eone else wol%
want the"'
-in&e that ti"e@ 6 ha4e s9oken to a n"+er of writers an% they ha4e %one
the sa"e thing@ that is written arti&les with no "oney re&ei4e% 9front
an% then not re&ei4e% the "oney when the writing was &o"9lete%'
,ow 6 re&o""en% that a writer shol% either get a 20O %e9osit or 100O
+efore any work is starte%'
-o"e 9eo9le ha4e +een +rnt while otsor&ing +y 9aying for a ser4i&e
an% not getting what they 9ai% for' 6t is 9 to ea&h writer to see how
"&h they want to trst 9eo9le to 9ay@ +t 6 now ha4e 100O 9ai% in
a%4an&e'
"esearch
)esear&h is a 4ery i"9ortant 9art of writing' This is again a &ase of Write
-"art' * &lient asks yo to write on a to9i&' 0o s9en% ti"e resear&hing
the s+Ce&t' 6 9ersonally %on?t s9en% all "y ti"e rea%ing other arti&les'
6 know that there is a gro9 who says go to www'eQinearti&les'&o" an%
get a n"+er of arti&les on the s+Ce&t' #sing the infor"ation yo ha4e@
then write it for a new arti&le' -orry there is one 9ro+le" with that
thoght' Who is to say that the infor"ation is a&&rateE
When yo resear&h a to9i&@ yo nee% to look at athority sites' !or
eBa"9le@ if yo are resear&hing a "e%i&al to9i&@ then go to offi&ial
"e%i&al sites'
5et?s say a &lient asks yo to write on H6V' 0o go to 4arios athority
sites@ an% as yo are resear&hing@ yo fin% a lot of goo% infor"ation a+ot
H6V in *fri&a' 6f yor &lient %oesn?t want arti&les on that to9i&@ get a file
for the other infor"ation an% kee9 this one too@ +e&ase yo &an write
yor own arti&les on H6V in *fri&a'
Don?t %isregar% any resear&h +e&ase it isn?t s9e&ifi&ally on the s+Ce&t
yor &lient has gi4en yo' *t so"e stage yo will +e a+le to write a+ot it
for yor own arti&les or re9orts'
&i22erent (riting ackages
,ow that yo ha4e the +asi&s of +eing a ghostwriter@ yo will nee% to look
at the %ifferent writing 9a&kages yo will +e offering an% how yo &an
a&hie4e yor $100 a %ay' O+4iosly the +est way is to ha4e "lti9le
strea"s of in&o"e' One i%ea will gi4e yo "oney to%ay@ an% to"orrow it
"ight &o"e fro" another i%ea'
1' #ni$e *rti&les
These are written for 1 9erson' ,or"ally a 9erson will gi4e yo
keywor%s that they want in&l%e% in the arti&les' Generally an
arti&le is +etween (20 S 400 wor%s' *lways ha4e 9ri&es for long
arti&les as so"e 9eo9le will want long arti&les written'
LaM-o"e i%eas for ni$e arti&le writing'
i' 0o &an offer a 9a&kage of 10 arti&les' O+4iosly yo &an
ha4e any n"+er yo want in the 9a&kage@ +t yo nee% to
+e realisti& as yo will nee% to write the arti&les'
ii' Offer an arti&le a %ay for a "onth' 0o nee% to know how
"any arti&les a %ay yo &an write@ an% li"it the n"+er of
9a&kages yo are going to offer'
iii'.log arti&les' ,or"ally these are +etween 100 S 200 wor%s'
i4'Ha4e yor 9ri&es for single arti&les on yor we+sites@ as so"e
9eo9le will &o"e %ire&tly for a single arti&le'
4' Write re4iew arti&les on an affiliate 9ro%&t' 3harge "ore for
this as yo will nee% to take ti"e to know the 9ro%&t'
4i'*tores9on%er newsletters' Offer to write an atores9on%er
series for yor &lients'
,e4er@ e4er se an arti&le yo write for a &lient as a sa"9le withot
their written 9er"ission'
*nother thing yo ne4er %o is se an arti&le yo write for a &lient@
gi4e to a se&on% &lient@ an% ho9e they won?t fin% ot'
2' P5) *rti&les
Here yo write a set of arti&les an% %e&i%e how "any sets yo will
sell an% what 9ri&e yo will &harge' 0o &an write arti&les of any
length yo want@ +t ensre that all the arti&les are relate%' Don?t
rewrite an arti&le@ an% then &lai" it is a +ran% new arti&le' Peo9le
will realiQe this an% yo will lose sales'
Howe4er great the te"9tation@ only sell the n"+er of arti&le 9a&ks
yo say on yor sales 9age' 6f yo are going to se the arti&les on
yor +log or we+site@ then kee9 one set an% sell one set less'
When yo %e&i%e to write P5) arti&les@ yo nee% to %e&i%e on the
rights yo are 9re9are% to gi4e with the"' 6 nor"ally gi4e the
following rights'
F,OG 3an +e gi4en away
F,OG 3an +e 9a&kage%
F,OG 3an +e offere% as a +ons
F0;-G 3an +e e%ite% &o"9letely an% yor na"e 9t on it'
F0;-G 3an +e se% as we+ &ontent
F0;-G 3an +e +roken %own into s"aller arti&les
F0;-G 3an +e a%%e% to an e3orse or atores9on%er as &ontent
F0;-G 3an +e s+"itte% to arti&le %ire&tories Le4en 0O#)-M 6! at
least half is rewritten
F,OG 3an +e a%%e% to 9ai% "e"+ershi9 sites
F,OG 3an +e a%%e% to an e+ookDPD! as &ontent
F,OG 3an +e offere% throgh a&tion sites
F,OG 3an sell )esale )ights
F,OG 3an sell Master )esale )ights
F,OG 3an sell Pri4ate 5a+el )ights
0o ha4e to &onsi%er whether yo will allow 9eo9le to a%% the
arti&les to a "e"+ershi9 site' 6 ha4e offere% so"e with that right@
an% so"e withot that right' 6 en%e% 9 selling eBa&tly the sa"e
n"+er of 9a&ks'
-o"e 9eo9le offer resale rights@ +t yo will fin% that less 9eo9le
will +y@ +e&ase they know the &a9 will not +e the n"+er yo set
it at' Only +y testing &an yo tell whi&h is "ore 9rofita+le for yo'
(' )e9orts
Many 9eo9le look for short re9orts to 9t into their "e"+ershi9
sites' This is a great way to write' 6 write "any re9orts whi&h are
+etween 1700 an% 2200 wor%s an% for that 6 will +e 9ai% fro" $100
A $120'
4' Me"+ershi9 -ites
6 ha4e a "e"+ershi9 site where 6 write 1 e+ook a week' The +ook
is only 4@000 wor%s@ an% the "e"+ers re&ei4e it as a raw
%o&"ent' We ha4e a &a9 of 100 "e"+ers an% the "e"+ershi9 fee
is $87 9er "onth'
This is a ni$e +ook that is written in hose' 6t %oesn?t &o"e fro"
a wholesaler@ so yo won?t fin% it on any other we+site +t "ine'
*s "e"+ershi9 sites +e&o"e "ore 9o9lar@ 9eo9le will +e looking
for &ontent to a%% to the"' *s a ghostwriter yo &an offer the
&ontent on a reglar +asis' 0o "ight e4en set 9 yor own
"e"+ershi9 site in a s9e&ifi& ni&he'
The a%4antages of "e"+ershi9 sites are that yo will earn an
in&o"e ea&h "onth'
2' P5) .ooks
*s we %on?t yet ha4e 100 "e"+ers at or "e"+ershi9 site@ we sell
the e+ooks to other 9eo9le' We ha4e the" on or we+sites@ an% we
often sell the" 4ia a W-O' We sell the" for a re%&e% rate of $2(
on the W-O@ an% $(7 on or we+sites'
&eli0er' o2 %rticles an! "e8orts
When yo write ni$e arti&les an% re9orts it is easy to %eli4er the" +y
e"ail to the &lient'
When yo are selling yor other writing@ then yo nee% to look at how
yo are %eli4ering yor 9ro%&ts'
When 6 trie% an arti&le a %ay@ 6 wasn?t sre how it wol% work ot' 6 ha4e
2 writers@ "yself an% "y hs+an% who were %oing the work' The &lients
knew this an% were ha99y with the arrange"ent'
*s 6 thoght a+ot it@ 6 realiQe% that 6 wol% ha4e "ore than the allotte%
arti&les &o"9lete% +y the en% of the %ay' 6 ha% ea&h of the" signe% 9 to
*we+er@ an% then 6 was a+le to 9t in the rele4ant arti&les@ an% let the"
+e sent ato"ati&ally'
*s yo &reate P5) 9a&kages of arti&les an% e+ooks@ yo will not want to
%eli4er the" "anally' 6 fin% eACnkie is one of the +est ways to %eli4er
for "e' They are a low &ost sho99ing &art that &harges $2 9er "onth to
%eli4er 10 %ifferent 9ro%&ts' That isn?t selling 10 9ro%&ts@ +t 10
%ifferent 9ro%&ts' ;AHnkie is &o"9ati+le with e.ay@ PayPal an% Google
3he&kot'
;ACnkie let1s yo a%% 9eo9le into yor atores9on%er@ &ross 9ro"ote
ite"s for sale@ an% let the 9ro%&ts +e instantly %eli4ere% on&e 9ay"ent
is "a%e'
%n! Finall'
*s a ghostwriter yo will +e a+le to earn $100 a %ay fro" "any %ifferent
ways' 0o will +e in &ontrol of the a"ont of work yo a&&e9t@ an% what
that work in4ol4es'
One of the 9ro+le"s with ghostwriting is getting a 9assi4e in&o"e' 0o
see" to s9en% all yor ti"e writing' 6 wol% re&o""en% yo look at ways
yo &an generate "ore in&o"e for the sa"e work' Write P5) instea% of
ni$e arti&les or +ooks' When yo ha4e so"e s9are ti"e@ kee9 writing@
an% then yo will always ha4e so"ething new to offer'
*s yo see yor &lients asking for the sa"e ni&hes to +e written on@
resear&h an% see why' -ee if there is another angle yo &an write on@ an%
&reate a new 9ro%&t to sell'
*lways se yor knowle%ge an% resear&h to 9ro%&e 9ro%&ts 9eo9le
want to se on their sites'
*s long as 9eo9le ha4e &ontent sites there will always +e a nee% for
ghostwriters'
On&e yo ha4e +e&o"e esta+lishe%@ yo will fin% ( arti&les in a %ay will
get yo $100 or 1 short re9ort will again gi4e yo $100'
When yo are in nee% of so"e eBtra &ash offer ni$e writing@ 9t a twist
on it@ or offer a +argain 9ri&e for 24 hors' When yo %o this yo will
always hit yor target of $100 a %ay'
:e0 Clement starte% ghostwriting offline for Har9er 3ollins in 5on%on'
-he starte% writing online in 2000 an% now +oth .e4 an% her hs+an%
write an% own Ghostwriters 6nternational'
Creating an! -elling ;our -o2tware Anline
Written +y Da4i% -&hwartQ
$/ Intro!uction
This &ha9ter %es&ri+es a "etho% or strategy that eB9lains how to "ake
"oney writing an% selling yor own software online' The 8rimar'
au!ience 2or it is 8rogrammers/ * secon!ar' au!ience is 9eo9le like
online marketers5 who ha0e i!eas 2or so2tware 1ut woul! rather
hire a 8rogrammer to im8lement it 2or them'
6f yo1re a 9rogra""er who1s intereste% in "aking a goo% li4ing online@
an% yo ha4e not figre% ot how to %o so yet@ then this is for yo=
This "etho% has worke% for "e se4eral ti"esT it1s easy to %9li&ateT an%
it works 4ery well'
':' A %essage to +rofessional 1oftware !evelopers
61% like to take a "o"ent to a%%ress the 9rofessional software %e4elo9ers
Lalso known as I9rogra""ersI or I&o%ersI to those otsi%e the fiel%M who
"ay +e rea%ing this' 6f yo1re a "arketer@ feel free to ea4es%ro9 AA yo
"ight learn so"ething signifi&ant a+ot how we I&o%ersI think'
614e s9ent (0 years in the in%stry@ writing software for a 4ariety of
en4iron"ents@ in&l%ing/ e"+e%%e%@ realAti"e &ontrol a99sT finan&ial
a99sT %istri+te% &ontrol a99sT &lientA ser4er an% nAtier a99sT tools se%
+y geneti&s an% geno"i&s resear&hersT an% so"e "assi4e %ata+ase a99s'
LWhen 6 say ItoolsI@ Ia99sI an% I9rogra"sI@ 61" referring to the sa"e
things/ software that a&&o"9lishes a s9e&ifi& 9r9ose'M
614e worke% for startA9s an% !ortne 10 3or9orations@ an% lots of 9la&es
in +etween' 6 "&h 9refer the s"aller en4iron"ents'
When it &o"es to writing yor own software an% trying to "ake "oney
off of it@ 82O of all 9rofessional software %e4elo9ers ten% to &onCre 9 a
sitation along the following lines/ 3o"e 9 with a I+ig i%eaIT %ig 9 a
few "illion in 4entre &a9italT get so"e &ool offi&e s9a&e with 9ing 9ong
ta+les an% as "&h 3oke an% 9iQQa as yo &an &ons"eT +il% a tea" of
likeA"in%e% folksT lan&h so"ething in 17 "onths or soT wait for the 6PO
in ( years@ then +y a !errari an% retire' L,ot ne&essarily in that or%er@
+t it1s &lose'M
6t1s as if there were a &lass in the &ore 3o"9ter -&ien&e &orses taght
at &olleges that sai%@ IThis is how it1s %oneI' 6 "isse% that &lass@ +t
so"ewhere along the way 6 learne% the sa"e thing' Well@ it "ight ha4e
worke% that way at one ti"e@ yes' .t not to%ay' *n% anyway@ %o yo
want to "ake so"e "oney in (0 %ays Lsafe +etM or in ( years L"ay+e@ if
the stars are in 9ro9er align"ent@ the "arket %oesn1t &rash again@ so"e
snotAnose% teenager %oesn1t +eat yo to "arket first@ an% Google or
Mi&rosoft %on1t hire yor star 9rogra""ers away firstEM'
The goal o2 THI- 8a8er is to show 'ou how to make some mone' in
<0 !a's/ 0;- AA TH6- W655 WO)N' Howe4er@ if yo1re a 9rogra""er@ yo
nee% to get so"ething throgh yor thi&k skll first' L6 say this +e&ase
"ost %e4elo9ers si"9ly refse to a&&e9t this=M 6f yo &annot %eal with
this 4ery i"9ortant &on&e9t@ then 9t this re9ort away an% kee9 working
on horly 9roCe&ts' 61" serios' 0o will not s&&ee% if yo are nwilling
to a&&e9t this "aBi" withot hesitation' Here it is/
In general5 'ou will rarel' get to kee8 more than @0J o2 the sales
8rice o2 'our so2tware 8ro!ucts/ There "ay &o"e a 9oint in ti"e when
yo ha4e yor own "ailing list an% yo1ll +e a+le to "ail the" %ire&tly
an% kee9 "ost of the re4enes' .t in general@ 9lan to gi4e away 20OA
70O of yor 9Afront re4enes to the 9eo9le who are "aking the sales'
There1s e4en a 9art here where yo1ll +e gi4ing so"ething away' When
yo get why@ yo1ll say@ I.rilliant=I .t as s"art as "ost %e4elo9ers are@
not "any Iget itI AA so +e forewarne%'
LMarketers rea%ing this are thinking Iwell@ %h=I@ while the 9rogra""ers
are sitting with their "oths hanging o9en thinking@ I,O !);*N6,G
W*0=I 0es@ W*0' 6t works'M
61" sorry to +e so +lnt@ +t ''' 614e +een +anne% fro" se4eral
9rogra""ing for"s for trying to eB9lain to the 9rogra""ers why they
&an1t kee9 70O of their re4enes' 6 %on1t know what it is@ +t it1s
en%e"i& in the 9rogra""ing &o""nity' Here are the three "ost
&o""on &hoi&es@ an% what kin%s of retrns yo &an eB9e&t/
)oyalties / 6f yo want royalty 9ay"ents for software or e4en +ooks@
12O is %arne% goo% AA 6! yo &an fin% a 9+lisher'
Partnering / 6f yo want to 9artner with 9eo9le who &an sen% yo
thosan%s of lea%s in a few %ays@ then (0OA20O is goo% an% &an
lea% to a%%itional .*3NA;,D sales where yo 3*, 9otentially kee9
"ost of the re4enes'
D60 / 6f yo want to go it alone an% kee9 80O of a tri&kle of frontA
en% sales@ fine AA 9t this in the trash an% forget a+ot it'
This re8ort 2ocuses on artnering/ This is a P)OV;, -T)*T;G0' 6t
WO)N-' 3lose yor "oth@ sto9 f"ing@ an% "ake a &hoi&e/ %o 0O#
want to ha4e an eBtra $2k in yor +ank a&&ont in (0 %ays or notE 6f so@
follow what 61" telling yo to %o an% %on1t worry a+ot who gets what'
*nother thing/ this strategy has nothing whatsoe4er to %o with
IsharewareI' .anish the thoghts of shareware fro" yor "in%T they will
only &onfse yo' This is ,OT shareware' 6t1s +asi& "arketing'
':* 1trategy "verview
Here1s an o4er4iew of this strategy/
3o"e 9 with an i%ea for an a99 that yo &an ha4e working in ( to
2 %aysT eB9e&t to take another fll week or so of work to get it
I&o"9leteI' ;ither a Win%ows G#6 a99 or a we+A+ase% a99 is fine@
+t sin&e Win%ows &o4ers a+ot 72O of the worl%Awi%e "arket@ a
Win%ows a99 is 9ro+a+ly +etter' Win%ows sers are also easier to
sell to than 9eo9le Llike yo@ Mr' Progra""erM who ten% to +y
we+A+ase% a99s'
Do whate4er +asi& %esign work yo nee% to %o on it'
!in% a few 9eo9le who1ll +e willing to hel9 yo ot as I+eta testersI'
They shol% ha4e an interest in a&tally sing the 9rogra" so
they1ll gi4e yo the "ost 4ala+le kin% of fee%+a&k'
Get a IfirstA&tI working that yo &an gi4e to yor I+etaI &rew an%
start getting fee%+a&k'
Get the fllA+lown thing i"9le"ente% as $i&kly as 9ossi+le'
!in% one or two Lor e4en "oreM online "arketers who ha4e one or
"ore large lists an% wol% +e willing to 9ro"ote yor software to
their lists' 0o &an also align with 9rofessionals in a fiel% &losely
relate% to the to9i&al "atter of yor 9rogra" who are looking for
9ro"otional o99ortnities' There are a&tally two %istin&t ways to
a99roa&h this 9artT 6 &o4er the" in "ore %etail later' These folks
are &alle% IHoint Ventre LHVM PartnersI'
3o"e 9 with so"ething that yo &an gi4e to the HV Partner that
they &an gi4e away as a I+onsI@ or gi4e the" so"e kin% of a
&o9on &o%e or link they &an offer their 4isitors so they &an get a
%is&ont on yor 9rogra"'
)ea% the rest of the re9ort to fin% ot how yo will a&tally "ake
"oney this way@ +e&ase it1s a M*)N;T6,G te&hni$e AA the
9rogra""ing 9art is %one' That1s &o4ere% in the se&tion entitle%
IMarketing the Progra"I'
*gain@ TH6- );*550 DO;- WO)N= 6t is entirely 9ossi+le to a&&o"9lish it
;*-650 within (0 %ays@ nless the a99 yo 9i&k is so &o"9li&ate% it takes
longer than a week or two to &o"9lete' This fits with the o4erall the"e of
this re9ort@ whi&h is a way to earn Lon a4erageM $100 a %ay with Cst a
&o9le of hors of work Lon a4erageM'
2/ &esign an! :uil! the rogram
This is a 4ery $i&k o4er4iew of the software %e4elo9"ent 9ro&ess that
works well' 6t1s not "eant to +e allAin&lsi4e an% it1s &ertainly not the
only way to a99roa&h software %e4elo9"ent'
*:' $he +rogram Concept
Writers 5OV; to write' Progra""ers are@ in general@ writers' We write
&o%e@ rather than teBt' 5or% knows@ "ost of s &an1t write n%erstan%a+le
teBt if or life %e9en%e% on it@ +t "an &an we write &o%e=
Most writers@ gi4en their &hoi&e of what to write@ will ten% to gra4itate
towar%s IThe ,eBt Great -"ash Hit ,o4elI' Progra""ers will go for IThe
,eBt Niller *99I' Go figre'
Ok@ 61" going to ask yo to write a 9rogra" here@ an% it1s ,OT the I,eBt
Niller *99I' ,owhere e4en 35O-;= Pi&k so"ething really silly an% +asi&'
*sk ten frien%s what their +iggest &o"9laints of working with their
&o"9ters are@ an% +rie% in there will the see% of a new little 9rogra"'
6f yo want to &heat@ go +rowse aron% -or&e!orge or !reshMeat'net for
4arios 9roCe&ts' Or +rowse aron% )ent*3o%er'&o"@ Gr'&o"@ an%
e5an&e'&o" to see the kin%s of 9roCe&ts +eing 9t ot for +i%s' 5ook for
stff that see"s interesting to yo an% is so"ething yo &ol% +il% in a
week or so'
!or o9en sor&e a99s@ gra+ a &o9y@ 9lay with it@ see what yo like an%
%islike' Try to fin% stff that has lots of %ownloa%s or other in%i&ations
that it1s fairly 9o9lar' *4oi% stff that looks like so"ething that only a
"other &ol% lo4e'
This isn1t ro&ket s&ien&e we1re trying to %o here' 6t1s "ore of the really
+asi& things that we 9rogra""ers take for grante% an% "ost a4erage
sers %on1t know an% %on1t e4en want to learn' Most software is 9er&ei4e%
as either too har% to install@ too har% to se for si"9le tasks@ or Cst too
&onfsing'
-o while Wor% "ight +e 9erfe&tly fine for %oing "ailA"erge@ there are
tons of folks who1ll +e ha99y to 9ay yo $20 for a 4ery easyAtoAse
9rogra" that only %oes "ailA "erge' .e&ase Wor%1s "ailA"erge fn&tion
&an +e a +ear to figre ot how to se' *n% 0O#) 9rogra" "ight Cst
&olle&t so"e %ata an% then se Wor%1s "ailA"erge fn&tion 4ia an
2007 The Internet Marketing Inner Circle Page :0 of 247
*&ti4eV interfa&e@ si"9lifying the o4erall task to the 9oint where it1s "&h
easier to %o'
0o "ight e4en ha4e so"e i%eas for little a99li&ations that yo14e
thoght of an% %is&ar%e% for +eing Itoo si"9leI' .elie4e it or not@ there1s
no s&h thing as Itoo si"9leI' 5ook at the gy who "a%e "illions selling
IPet )o&ksI Lnot software@ +t si"9leM' Or the Million PiBel -&ri9t gy
Lsoftware P si"9le J $1MM' Mi&rosoft %oesn1t know the "eaning of
Isi"9leI' .t Isi"9leI is what lots an% lots of 9eo9le are looking for AA
an% they1ll a&tally P*0 yo for it'
6n fa&t@ yo "ight also &onsi%er so"ething as si"9le as &reating ttorial
"aterials for %ifferent tools or te&hni$es sing a 9rogra" &alle%
3a"tasia' 6t generates %etaile% a%ioD4i%eo files that &an +e loa%e% to
the we+ or 9laye% %ire&tly fro" %isk' *n% 9eo9le a&tally P*0 for things
like this@ +elie4e it or not' -AiA"A9AlAe'
*nother goo% sor&e of i%eas is to 4isit for"s where 9eo9le are asking
$estions a+ot &ertain to9i&s' Or look throgh 0ahoo *nswers' 5ook for
general the"es or tren%s that in%i&ate where 9eo9le see" lost or
&onfse%@ then see if yo &an &o"e 9 with so"ething si"9le that "ight
a%%ress their &onfsion'
614e got a se&ret for yo/ con2use! 8eo8le who are !etermine! to
resol0e their con2usion will 8urchase all kin!s o2 things that might
seem like the'Fll en! their con2usion or sol0e their 8ro1lem'
!or this task@ &onsi%er yorself an Iin4entorI@ an% yo1re looking aron%
for stff to in4ent' 0or "e%i" is software@ rather than "e&hani&al
ga%gets' .t "ake sre it1s -6MP5;'
-o &o"e 9 with so"e i%eas of so"ething yo &an 9rogra" or &reate in a
week or two'
*:* !esign the +rogram
*fter yo &o"e 9 with an i%ea@ yo nee% to sket&h it ot on 9a9er@ for
two reasons/
1' it hel9s yo refine the o4erall &on&e9t as yo think throgh the
4arios featres yo want'
2' for 9rogra""ers@ yo1ll ha4e so"ething to go +y when yo get
&onfse% or rn into 9ro+le"sT for "arketers working with
9rogra""ers@ it will alle4iate a TO, of arging an% %e+ating with
the 9rogra""ers'
6f yo1re a "arketer with an i%ea@ this is 9erha9s the MO-T 6MPO)T*,T
-T;P 0O# 3*, T*N;'
Progra""ers@ on the other han%@ ten% to ignore it' 61" telling yo now@
DO,1T DO TH*T=
;ither way@ take "y a%4i&e an% G;T TH; D;-6G, DOW, O, P*P;)' !ill a
whole note+ook if yo ha4e to' Take the ti"e to think throgh the entire
9rogra" AA how it flows@ what it shol% look like@ what o9tions nee% to +e
there@ et&'
Honestly@ the more time 'ou 8ut into resol0ing !esign issues
:)FA") the co!ing 1egins5 the 2ewer 8ro1lems 'ouFll encounter
throughout the 8rogramming 8rocess' *n% the en% reslt will +e far
si"9ler an% easier to se'
*:3 6et 1ome Beta=$esters
6n the 9rogra""ing worl%@ there are gro9s of 9eo9le who %o %ifferent
kin%s of testing' This is ne&essary +e&ase as 9rogra""ers@ we1re or
own worst testers' We1re +lin% to the 9ro+le"s we &reate' 6f we weren1t@
we wol%n1t &reate the" in the first 9la&e=
6n general@ there are three le4els of testers/
K* testers
*l9ha testers
.eta testers
Then yo release the 9ro%&t an% yor sers +e&o"e fllA ti"e testers' 6f
there are too "any +gs or yo take too long to fiB the ones that show
9@ es9e&ially if they1re &riti&al +gs@ then wor% will s9rea% an% yo1ll get
a really +a% +la&kAeye an% yor sales "ight Cst stall' 6t &an +e %iffi&lt
re&o4ering fro" a sitation like that'
6f yo1re l&ky enogh to work at a 9la&e that has a Kality *ssran&e
gro9@ they ten% to +e the first ones to get the software to +ang on' 6
%o+t rea%ers of this %o&"ent will ha4e a&&ess to their own K* tea"'
Then it goes to so"e really +ra4e sols &alle% I*l9ha testersI' These gys
&an +e &sto"ers who yo trst an% are willing to work with' Don1t
&hoose 9eo9le with short te"9ers or who eB9e&t e4erything to +e 9erfe&t
right ot of the &hte@ as Ial9haI &o%e sally isn1t 4ery 9retty' *s an
alternati4e to al9ha testing@ yo &an ask a few frien%s to let yo %e"o the
software to the"' 3han&es are@ in the 9ro&ess of installing it an% Cst
listening to their $estions@ yo1ll en&onter a n"+er of 9ro+le"s that
nee% to +e a%%resse%'
The neBt gro9 is &alle% I.eta testersI' .eta is the state Cst +efore yo
release a 9rogra" an% yo want 9eo9le to really +eat 9 on it' 6t1s goo%
to ha4e eBisting &sto"ers for this' 6f yo %on1t ha4e any &sto"ers yet@
then 9ost so"ething in a for" where yor 9rogra" "ay +e of interest
an% ask for a few 4olnteers to hel9 yo test the 9rogra"'
-o fin% a han%fl of +eta testers' 0o &an e4en let the" look at yor
%esign sket&hes an% see what they think +efore yo e4er gi4e the" any
&o%e' 6n other wor%s@ let the" I%e+gI the %esign first'
*:- Build the +rogram
,ow yo want to +il% the 9rogra"' 0o &an se whate4er yor fa4orite
9rogra""ing langage isT "ine is Del9hi' Other 9o9lar langages to%ay
in&l%e/ 3Y@ Ha4a@ 3PP@ or V.',;T' !or we+A+ase% a99s@ 9h9 an% r+y
are 9o9lar' 6 %on1t re&o""en% sing 9erl nless yo lo4e to %eal with
o+s&re an% ti"eA&ons"ing s99ort 9ro+le"s'
</ Marketing the rogram
Ok@ now that yo14e got yor 9rogra"@ yo nee% to get it into the han%s
of 9aying &sto"ers' While that1s o+4ios@ what1s not o+4ios for "ost
9rogra""ers is how to %o that' 6f yo1re a 9rogra""er@ 614e got a se&ret
for yo/ there are hun!re!s5 i2 not thousan!s o2 8eo8le on the
internet5 who li0e 2or one thing= to sell stu22 to 8eo8le on huge
mailing lists that the' ha0e amasse!/ 0o Cst nee% to fin% a few of
the" to work with'
How +ig are those listsE Well@ they &an 4ary fro" a few thosan% to a
"illion or "ore' This isn1t s9a" we1re talking a+ot here AA it1s so"eone
who 9+lishes a newsletter or other "aterial to 9eo9le who W*,T to hear
fro" the"@ "ore often than not' LWhen they get tire%@ well@ they Cst
ns+s&ri+e'M 6f only 1O of the 9eo9le on a list of 10@000 9eo9le en% 9
+ying yor 9rogra"@ that?s 100 sales' ;4en if yo?re "aking only $22
9er sale@ that?s $2200 in a few %ays' -ee how that worksE*n% if it?s a
100@000 9ie&e "ailing@ yo?% "ake 1000 sales'
These 9eo9le are al"ost &onstantly on the lookAot for new an% %ifferent
things they &an offer to their "e"+ers an% s+s&ri+ers' 0or 9rogra"
"ay only a99eal to &ertain seg"ents of the "arket@ so yo "ay nee% to
&onta&t lots of these 9eo9le' .t the thing to realiQe is@ they *); ot
there@ an% so"e of the" DO want to 9ro"ote 0O#) -T#!!'
,ow@ it1s also i"9ortant to &onsi%er that lots of +ri&kAan%A "ortar
+siness 9eo9le also ha4e large &sto"er lists@ an% they1re also looking
for no4el ways to 9ro"ote to the"' ,ot all of the" ha4e online "ailing
lists@ +t if yo &an fine so"e that %o@ they &an +e a gol% "ine'
2007 The Internet Marketing Inner Circle Page :( of 247
*gain@ this is a -T)*T;G0@ an% it works 4ery well' Here1s a $i&k
o4er4iew/
-et 9 a -ales Page D we+ site
3o"e 9 with a gi4eAaway
5o&ate HV Partners
5an&h the HV Partner Pro"otion
!ollowA9
We %is&ss an ineB9ensi4e s&ri9t later on that han%les a lot of what we
re&o""en% for the sales 9age@ so it won1t take yo a hge a"ont of
ti"e or "oney to get that 9art i"9le"ente%'
3:' Come up with a give=away
Ok@ yo14e got the 9rogra"' What yo nee% now is so"e kin% of a free+ie
to gi4e away to 9eo9le' This is &alle% a Isales in&enti4eI' 6t1s a lot like the
9ens@ hats@ tAshirts@ an% +ags yo get fro" 4en%ors when yo go to a
tra%e show' <What?s the 9ointE> yo "ay askE Well@ ha4e yo e4er +een
to a tra%e show where they ran ot of free+iesE ,oti&e how 9eo9le
literally co#et those things@ es9e&ially if they?re a really &ool tAshirt or
&offee "gE (eople lo#e freebies) That sai%@ <free+ie seekers> %on?t
always "ake the +est &sto"ers@ +t they do buy stuff from time to time'
*n% ''' they*re another name on your list that you can promote things to=
The i%ea is this/ 'ou o22er the KV artner something thatFs got some
8ercei0e! 0alue that the' can gi0e awa' to their rea!ersL
su1scri1ersLmem1ers' The tri&k here is that it "st ha4e so"e
I9er&ei4e% 4aleI in the eyes of the HV Partner1s ty9i&al rea%er@ in the
&onteBt of the offer or 9ro"otion or newsletter' 6t shol% also +e relate%
to yor 9rogra"'
!or instan&e@ s99ose yo wrote a 9rogra" that hel9s 9eo9le filter ot
Cnk "ail %ire&tly fro" their in+oB +efore it is %ownloa%e% to their
&o"9ter' Then yo &ol% write a re9ort on how to %eal with s9a" eA
"ail@ gi4ing se4eral eBa"9les of 9ro+le"s an% &o""on soltions' This
lea%s natrally to interest in so"eone rea%ing yor re9ort@ as well as
+ying yor 9rogra"'
The i"9ortant thing to realiQe is that this 2ree1ie MU-T a!! 0alue to
whate0er the KV artner is 8romoting' 6t &ol% +e a free re9ortT a free
trial of a we+ ser4i&eT an inA%e9th a%io re&or%ing an%Dor trans&ri9t with
yoT or any n"+er of other things' Get &reati4e=
.y the way@ if yo &an &o"e 9 with a way to a&tally shi9 the"
so"ething@ like a 3D or DVD@ rather than Cst gi4e the" a %ownloa%@ this
&an +e an a+solte GO5D M6,; later on' 6t won1t +e free to yo@ +t it1s
worth &onsi%ering %own the line'
3:* 1et up your "nline 1ales 1ite
!irst of all@ yo1re going to nee% so"ewhere to sen% 9eo9le on the we+'
6n general@ it1s a goo% i%ea to get a ni$e %o"ain na"e an% set 9 a
%e%i&ate% 9age there for it' Whate4er yo %o@ 6 sggest yo !o 3AT use
either a 8ersonal we1 site or a 2ree we1 site/ 6n this sense@ a
I9ersonalI we+ site is one where yo talk a+ot yor %og@ &at@ the eB@ the
ki%s@ an% how yo &aght a nasty &ol% last s""er' *lso@ %o ,OT se a
free we+ site AA we+ hosting is &hea9= The free sites &o4er their &osts +y
9osting a%s for other 4en%ors1 9ro%&ts on 9ages that 0O#) &sto"ers
are 4iewing' They are +lee%ing off yor 9re&ios traffi&= Don1t %o that'
;V;)' In0est in a new !omain name an! ine*8ensi0e we1 hosting/
ItMs well worth it in the long,run/ LWe ha4e so"e re&o""en%ations
for host 9ro4i%ers in the a%%itional resor&es "aterial a4aila+le later AA
see the last se&tion for %etails'M
There are a few things yo nee% to ha4e or %o on this site/
3olle&t na"es an% eA"ail a%%resses of 4isitors who want to Io9tAinI
to yor site'
The a+ility to sen% the" an o9tAin &onfir"ation e"ail' L,OT;/ these
are +oth &o""only %one with so"ething &alle% an
<atores9on%er>'M
0o nee% so"ething &alle% a IThankA0o PageI'
While they1re waiting for their &onfir"ation@ show the" a OneATi"e
Offer LOTOM to 9Asell the" on yor 9rogra"'
*&&e9t their 9ay"ent if they &hoose to take a%4antage of the OTO'
When they &onfir" the eA"ail@ sen% the" to a %ownloa% 9age to
9i&k 9 their re9ort'
We1ll eB9an% a +it on these now'
3:*:' 1et up $hank=>ou +age
The first ti"e 6 hear% this %es&ri+e%@ it took "e a few "intes to figre it
ot@ +e&ase it see"s a little +assAa&kwar%' The nor"al 9ro&ess for
9r&hasing a %ownloa%a+le 9ro%&t looks like this/
4isit the site
+rowse their &atalog
9t things into the sho99ing &art
register at the site if yo ha4en1t alrea%y
&he&kAot@ an% 9ay
a thankAyo 9age a99ears &onfir"ing yor 9r&hase an% thanking
yo for yor +siness
go to a %ownloa% 9age to gra+ yor ite"LsM
6n this &ase@ yo1re offering a free+ie 9 front' There1s nothing to 9ay for'
The sale has alrea%y ha99ene%@ as a reslt of the 9ro"otion with yor HV
Partner' They only nee% to 9i&k 9 yor gi4eaway' -o yo ha4e the HV
Partner in&l%e a link to ''' yor ThankA0o 9age &onfir"ing their
I9r&haseI'
One tri&k here is that 'ou !onFt want to sen! them right to a
!ownloa! 8age/ WhyE Well@ 9artly +e&ase the 8ur8ose o2 sen!ing
them to 'our site in the 2irst 8lace is so 'ou can ca8ture their
name an! e,mail a!!ress 2or 'our own uses later on/ *nother reason
is that yo shol% ha4e so"e kin% of a 9rote&te% %ownloa% 9age that
9re4ents the" fro" sen%ing the %ownloa% link to a +n&h of their frien%s
or 9osting it to a +log or for" so"ewhere' 0o also sen% the" on a
slight %etor &alle% a IOneATi"e OfferI'
-o yo sen% the" to a IThankA0o PageI that ha99ens to in&l%e a signA
9 +oB where they nee% to register to a&tally re&ei4e the %ownloa%
instr&tions in their eA"ail' This hel9s to ensre they %on1t gi4e yo a
+ogs eA"ail a%%ress' *fter they gi4e yo their na"e an% eA"ail a%%ress@
yo sen% ot a &onfir"ation eA"ail that &ontains a link to &li&k to &onfir"
re&ei9t of the eA"ail' While they1re waiting to get that@ howe4er@ yo
sen% the" to a s9e&ial 9age &alle% a IOneATi"e OfferI 9age'
3:*:* +resent a "ne=$ime "ffer
* IOneATi"e OfferI is Cst that AA so"ething they1ll see only on&e' 6t1s
sally a s9e&ial offer for so"ething at a %is&onte% 9ri&e or with an
eBtra +ons or two in&l%e%'
This is where you convert the give-away into cash!
6n this &ase@ it1s 9ro+a+ly +est to o22er them 'our 8rogram at@ say@ a
22OA40O %is&ont off the IreglarI 9ri&e'
6f they &hoose to take a%4antage of yor offer@ then yo 9resent the"
with a 9ay"ent link or +tton@ ty9i&ally for PayPal or 23he&kOt@ so yo
&an &olle&t 9ay"ent right there'
*fter &onfir"ation of the 9ay"ent +y the 9ay"ent 9ro&essor Le'g''@
PayPalM@ yo1% sen% the" to a %ownloa% 9age for yor 9rogra" where the
logi& +ehin% that link li"its the ti"e an% n"+er of tries for the
%ownloa%' 6t1s also 9rote&te% so they &an1t 9ass it aron%'
.y the way@ it has +een wi%ely re9orte% +y "any "arketers that they fin%
anywhere 2rom @J to $@J o2 their 0isitors take a!0antage o2 the
ATA that1s 9resente% to the"' -o 'ouFre gi0ing awa' a 2ree re8ort5
2007 The Internet Marketing Inner Circle Page :: of 247
an! sa' one,in,ten o2 those 1u'ers are o8ting to 8a' 'ou #2@,#H7
when 8resente! with 'our ATA/ 3an yo see how yo &an 8ro2it 1'
gi0ing something awa'+
3:*:3 8and out your give=away
When they get the &onfir"ation eA"ail fro" the ThankA0o Page@ they
nee% to follow the %ire&tions Lsally &li&king a #)5 9ro4i%e% thereM@ an%
are then sent to a 9age that has a %ownloa% link where they &an get their
free+ie' Howe4er@ the logi& +ehin% that link li"its the ti"e an% n"+er of
tries for the %ownloa%' 6t1s also 9rote&te% so they &an1t 9ass it aron%'
3:3 +romote your program
Ok@ now it1s ti"e to 9ro"ote yor 9rogra"' 6n this re9ort@ we1re going to
fo&s on two 9arti&larly effe&ti4e "etho%s' There are "any@ "any
%ifferent "etho%s to 9ro"oting things online@ li"ite% "ostly +y yor
i"agination' .t these two "etho%s are highly effe&ti4e an% fairly easy to
i"9le"ent'
They are/
Working with Hoint Ventre LHVM Partners
#sing tools that let yo set 9 a "ore I4iralI "arketing &a"9aign
While we only "entione% the HV Partner 9rogra" earlier@ sing a I4iralI
"arketing &a"9aign a&&o"9lishes so"ething 4ery si"ilar +t works with
a whole lot "ore 9eo9le who are a&ting as 4irtal HV Partners' *n%@ yo
%on1t ha4e to %o anything to re&rit the" yorself@ as they1re referre% +y
other +yers'
6n fa&t@ e4en if yo DO work %ire&tly with one or a few HV Partners@ yo
&an still e"9loy the 4iral "arketing te&hni$es to signifi&antly eB9an% the
rea&h of those efforts'
NOT: -oA&alle% <4iral "arketing> te&hni$es are those where
9eo9le are en&orage% to tell their frien%s a+ot the offer@ or are
en&orage% to sen% an e"ail with their own 9r&hase link L&alle% an
<affiliate link>M for the 9ro%&t to their list or their frien%s' 6t?s
a%%resse% "ore a little later' The se of their own affiliate link
ensres that they?ll get 9ai% for any sales that they generate' -o@ in
other wor%s@ this is a <gree%A%ri4en> a99roa&h' ,e4er n%eresti"ate
the 9ower of gree% when it &o"es to "arketing=
3:3:' ?9 +artners
Working with Hoint Ventre LHVM Partners is a 9arti&larly effe&ti4e way to
get yor "essage ot there $i&kly an% 9owerflly' 0o want to fin% one
or "ore 9eo9le to work with who ha4e so"e affinity to whate4er it is that
yo14e got' They nee% to see so"e 4ale in yor software@ as well as yor
gi4eaway ite"@ if yo eB9e&t the" to 9ro"ote yo an% yor stff'
-te8 $ , .ocate KV artners
5o&ating HV Partners is fn%a"entally a Iso&ial networkingI kin% of thing'
61" not talking a+ot hanging ot on -e&on%5ife@ or My-9a&e or
!a&e.ook'
61" talking a+ot so"ething that1s %one in Ireal lifeI an% Iin 9ersonI@
s&h as going to lo&al +siness "eetings@ &onferen&es@ an% se"inars
where 9eo9le will +e &ongregating that yo think will ha4e an interest in
yor software'
!or instan&e@ if yo14e got so"ething that kee9s tra&k of %og or &at
+ree%ing@ a goo% 9erson to &onta&t "ight +e a 4et@ or o+4iosly@ lo&al
+ree%ers'
Go to where4er 9eo9le hang ot who are intereste% in whate4er yor
software a%%resses' Or@ fin% so"eone who has a large Irea&hI an% is
willing to 9ro"ote yor stff to their &sto"ers'
.t it1s not only lo&al 9eo9le' )e"e"+er@ there are lots of folks on the
internet who14e got we+ sites an% are a&ti4ely looking for stff to gi4e
away to generate traffi&'
-99ose yo14e +ilt a little 9rogra" that lets 9eo9le kee9 tra&k of their
eBer&ise regi"e' !in% so"eone with a health an% fitness site an%
a99roa&h the" with an offer to let the" gi4e yor free re9ort away'
Telese"inars are also a goo% 4ehi&le to se for HV 9ro"otions' -et 9 a
&all with yor HV Partner an% let the" inter4iew yo as so"e kin% of
IeB9ertI@ +t +e sre to re&or% the &all' -a4e it to %isk Lor &on4ert itM as
an MP( file that &an +e easily %istri+te% to others' They &an then sen%
this ot to their &sto"er list as well as a link where they &an get yor
free gi4eaway ite"'
-te8 2 , .aunch the KV artner romotion
On&e yo14e got yor sales 9age an% flfill"ent 9ro&ess set 9@ an% a HV
Partner or three lo&ate%@ yo want to lan&h yor 9ro"otion with ea&h HV
Partner' 6f yo ha4e "ore than one HV Partner@ yo "ight want to
s&he%le the" on %ifferent %ays@ or all on the sa"e %ay' 6t all %e9en%s on
what yo1re %oing'
6n general@ there are two ways of han%ling these lan&hes/
9assi4ely@ where the HV Partner si"9ly e"ails Lor snailA "ailsM their
list
a&ti4ely@ where there1s a 9reA%eter"ine% lan&hAti"e an% one or
"ore HV Partners all rally aron% that
The si"9lest is the 9assi4e a99roa&h where yo 9ro4i%e a s"all arti&le to
ea&h HV Partner for in&lsion in their newsletter or annon&e"ent' They
&ol% also write their own@ s&h as a re4iew of yor 9rogra" or gi4eaway'
Or as "entione% earlier@ yo &ol% also %o so"e kin% of telese"inar' Hst
+e sre to &oor%inate this with yor 4arios HV Partners an% tra&k their
a&ti4ities in%e9en%ently'
Teleseminars are also a goo! 0ehicle to use 2or KV 8romotions/ -et
9 a &all with yor HV Partner an% let the" inter4iew yo as so"e kin% of
IeB9ertI@ +t +e sre to re&or% the &all' -a4e it to %isk Lor &on4ert itM as
an MP( file that &an +e easily %istri+te% to others' They &an then sen%
this ot to their &sto"er list as well as a link where they &an get yor
free gi4eAaway ite"' Or@ si"9ly "ake the telese"inar re&or%ing a4aila+le
as yor gi4eAaway ite"' .t re$ire the" to go to yor we+ site to get it@
as %es&ri+e% a+o4e'
The other a99roa&h to take is really a "&h larger n%ertaking' This is
so"eti"es &alle% a I&oor%inate% lan&hI effort' 6t "ay in&l%e a n"+er
of HV Partners@ an% ty9i&ally re$ires weeks or e4en "onths of 9Afront
9lanning' 6t "ay not +e worth it for a 9ro%&t with a 4ale n%er $100 or
so@ +t for 9ro%&t 9ri&e% o4er $200 or "ore@ it1s %efinitely worth
&onsi%ering'
One i"9ortant thing yo nee% to &onsi%er is how to track who is
sen!ing 'ou tra22ic/ 0o either want to 9ro4i%e ea&h HV Partner with
their own in%i4i%al ThankA0o Page so yo &an tra&k their traffi&@ or yo
nee% a way to tra&k affiliates throgh <affiliate links>@ whi&h are s9e&ial
tags a%%e% to their #)5s when they sen% traffi& to yo' ;ither way@ this is
i"9ortant infor"ation that yo really want to tra&k'
NOT: Many 9eo9le in the software worl% are se% to %ealing with
<,onADis&losre *gree"ents>@ or ,D*s' Howe4er@ ,D*s are not
&o""only e"9loye% in the online "arketing worl%@ nless yo?re
working at so"ething 4ery s9e&ifi& that &an &ost yo &onsi%era+ly if
wor% <leake% ot> 9re"atrely' Deals with HV Partners ty9i&ally
ha99en fairly $i&kly@ an% the worst that ha99ens is they DO,?T tell
any+o%y' #se yor +est C%ge"ent an% e"9loy an ,D* whene4er it
see"s 9r%ent'
3:3:* 9iral marketing techni@ues
Viral Marketing is a &at&hAall ter" that 61" sing here to %es&ri+e any of
se4eral "etho%s that ha4e +e&o"e 9o9lar lately where yo se
so"ething that en&orages 9eo9le to tell other 9eo9le' One of the +estA
known e"9loys a s&ri9t that &an +e fon% here/
htt9/DDwww'thetoolwiQ'&o"DHotPi&ksDViral-&ri9t' 6t?s a 9owerflly
effe&ti4e s&ri9t@ an% it?s only $7 when 9r&hase% throgh this link' This is
a si"9le yet effe&ti4e way to 9ro"ote Cst a+ot anything on the internet
sing the 9ower of Igree%I' Howe4er@ the s&ri9t itself isn1t li"ite% to
9ro"oting 9ro%&ts at this 9ri&e AA in fa&t@ yo &an set whate4er 9ri&e
yo1% like to se' L6t &o"es with a %etaile% re9ort that %es&ri+es how to
install it@ se it@ an% get the "ost fro" it'
The way this works is 4ery si"9le/ yo set 9 this s&ri9t on a ser4er
so"ewhere Lit1s a fairly +asi& 9h9 s&ri9t that &an rn on 4irtally any we+
host that s99orts 9h9M' Then yo start talking it 9@ either a"ong
frien%s@ or in a for" or %is&ssion gro9' Don1t "ake it s9a""y at all@
Cst "ention that yo14e got a Inew s9e&ial re9ortI that1s a4aila+le to
any+o%y for a 4ery low 9ri&e@ an% gi4e ot the #)5' They1ll 4isit the sales
9age an% if they want it@ they &an +y it right there'
Then@ they1re tol% how they &an "ake "oney with it +y sing the eBa&t
sa"e #)5@ +t with their PayPal eA"ail at the en% of the #)5' This way@
they "ake 100O of the $7 Lor whate4erM sale Lof yor Ifree+ieI re9ortM
+y telling their frien%s an%Dor 9ro"oting it to their listLsM' Gree% &an +e a
9owerfl "oti4ator'
There1s also the o99ortnity to 9ro4i%e a OneATi"e Offer with this s&ri9t'
6t works 4ery si"ilar to what 6 lai% ot earlier' *n% yo &an set it to
a%Cst a 9ayAot ratio as to who gets a 9ortion of the sale for the OTOs'
0o &an kee9 100O@ or let yor I9artnersI get so"e 9er&entage@ 9 to
100O'
In essence5 all o2 these 8eo8le 1ecome 'our own KV Marketing
artners5 or !irect sales 2orce> LThey?re a&tally &alle% <affiliate
9artners>@ +t the i%ea is the sa"e'M !ro" ti"e to ti"e@ yor offer will
en% 9 in the han%s of so"eone with a really H#G; list@ an% they1ll sen%
it ot an% "ake a +aQillion sales' This will lea% to so"e 9ortion taking
a%4antage of yor OTO@ an% floo% yor PayPal a&&ont with fn%s=
*n% re"e"+er@ the ty9i&al &on4ersion rate for OTOs ranges fro" 2O to
12O'
3:- Aollow=up with newsletters and back=end sales
The +eaty of online "arketing sing this sales "etho% is that it not only
9ro4i%es yo with a way to "ake a $i&k &ash infsion e4ery ti"e yo14e
got a new 9rogra" to 9ro"ote@ +t yo &an ta9 into yor 9re4ios +yers
for a%%itional sales= 6t has +een sai% that generating new &sto"ers &an
+e 10B "ore eB9ensi4e than selling to an eBisting &sto"er'
!or 9rogra""ers who14e rea% this far@ this is where yo finally get to hit
P*0 D6)T= When yo sen% ot sales noti&es to yor OW, list@ gess
whatE 0o get to kee9 100O of the sales re4enes= WHOOPP;;==
,ow@ try to look +a&k at the o4erall 9ro&ess 614e Cst %es&ri+e% an%
&onsi%er it as a kin% of a Iga"eI' The goal o2 this game is to 1uil! a
1ig list o2 names/
WhyE Two reasons/
1' with yor own list@ yo &an sen% ot e"ails an% kee9 100O of the
sales yo generate fro" the"
2' yo &an +e&o"e a HV Partner with OTH;) 9eo9le an% kee9 20O of
the sales yo generate +y 9ro"oting TH;6) 9ro%&ts to 0O#) list=
6"agine@ with one "ose &li&k@ yo &an sen% an eA"ail to yor
listLsM an% when yo wake 9 in the "orning@ yo1ll ha4e thosan%s
of %ollars a%%e% to it' 6s that har% work@ or whatE /AM
*re yo starting to get the gist of this yetE -o@ at first@ it "ight really trn
yor sto"a&h to ha4e to gi4e 9 half or "ore of yor 9Afront sales
re4enes'
.t@ yo &an fiB this in two ways/
in&l%e an OTO in yor I9i&k 9 the free+ieI 9ro&ess
+il% yor own list an% sell ftre 9ro%&t %ire&tly to the"
The a99arent Ilost &o""issionsI at first are really +eing gi4en in
eB&hange for lea%s that let yo grow yor own list'
.y the way@ a &o""on rleAofAth"+ in the internet "arketing worl% is
that e0er' name on a list is worth5 on a0erage5 one !ollar 8er
month in !irect sales re0enues' 3an yo see how if yo fo&s on
+il%ing 9 a +ig list@ this &an totally free yo fro" e4er ha4ing to work at
a reglar Co+ againE
? Conclusion
6 ho9e this little re9ort has hel9e% yo@ as a 9rogra""er@ to o9en yor
"in% to new an% 9owerfl ways of earning an in&o"e that yo that yo
"ay ne4er ha4e &onsi%ere% +efore' *s 6 sai%@ 614e e"9loye% these
"etho%s se4eral ti"es an% they14e earne% "e +etween $2k an% $12k
ea&h ti"e' *n% in these &ases@ the 9ro"otional efforts were a&tally not
4ery +roa%'
0o &an get an 9%ate% an% "ore %etaile% 4ersion of this re9ort +y
4isiting the following #)5' 6t in&l%es a list of resor&es that yo &an se
to fin% software@ ser4i&es@ an% infor"ation to assist yo in yor efforts'
htt9/DDwww'thetoolwiQ'&o"DHotPi&ksDProgra"A4AProfits
6 thank yo for taking the ti"e to rea% this re9ort@ an% it is "y sin&ere
ho9e that yo1ll 9t it to goo% se an% fin% a way to +e&o"e in%e9en%ent
of yor reglar Co+ +efore long' Please feel free to sen% "e a testi"onial
on yor reslts@ as 6 lo4e to hear a+ot s&&esses'
&a0i! NThe Tool (i9N -chwart9 has +een a 9rofessional software
%e4elo9er for (0 years' He has +een in4ol4e% with online "arketing sin&e
"i%A2002 an% has se4eral 9ro%&ts he has %e4elo9e% an% 9ro"ote%
n%er his +ran% na"e@ <TheToolWiQ'&o">'
A22line to Anline -er0ices
Written +y *nneMarie 3allan
Di% yo know that with yor 6nternet Marking an% 6T eB9ertise yo &an
sell these skills to lo&al &o"9anies@ an% "ake yorself a 0er' nice
income in!ee!E
Howe4er@ the "ain 9r9ose is this e.ook is to show yo how ;AU C%3
)%"3 #$00 % &%;' With this in "in%@ yo ha% +est +e 9re9are% to sto9
yor new &lients +o"+ar%ing yo with work@ on&e yo get starte% with
so"e of the "etho%s 614e liste% here'
Please gi4e these "etho%s serios &onsi%eration +e&ase as yo +il%
yor &lient +ase@ yo will also +e hel9ing lo&al +sinesses to generate
"ore sales an% ths +e in a 9osition to take on "ore staff in the ftre'
This@ in trn@ will ha4e 9ositi4e re9er&ssions within yor neigh+orhoo%
an% ho9eflly@ hel9 "ore 9eo9le as a reslt'
0o are now a+ot to set yorself 9 with yor own little <6T 3onsltan&y
ho"e +siness> on the we+'
The "ain skills of an 6T 3onsltant wol% +e
1' *nalysing &lients re$ire"ent an% 9ro4i%ing &lient with infor"ation
on the %ifferent o9tions a4aila+le'
2' !in%ing soltions an% i"9le"enting these'
(' #9%ating &lients on a reglar +asis an% kee9ing &lient infor"e% of
&hanges relate% to the &ontra&t@ i'e' Google1s algorith"'
614e +roken the syste" %own into for si"9le ste9s/
1' Make a list of the skills yo alrea%y ha4e'
2' !in% &lients
(' How to kee9 yor &lients
4' Getting 9ai%
-te8 $= Make a list o2 the skills 'ou alrea!' ha0e/
L)efer to *99en%iB 1to &o"9lete this
-9en% ti"e writing %own all the eB9erien&es yo ha4e
gaine%@ relate% to working on the 6nternet an% fro"
sing the &o"9ter in general@ o4er the last &o9le of
years or so or howe4er long yo ha4e +een sing it'
There "ay e4en +e ti"es when yo ha4e +een working on 9roCe&ts an%
forgotten a+ot the"@ so it1s i"9ortant that yo take as "&h ti"e as
yo nee% to &o"9lete this'
6f yo ha4e an ol% 3V@ that wol% +e the first 9la&e to start' 6f yo
ha4en?t got a 3V then take a look at the 3V 3reator Tool at
www'"onster'&o" to gi4e yo an i%ea of the sort of things a 3V wol%
&o4er'
The following is a list of so"e of the skills yo "ay ha4e@ to hel9 yo get
starte%@ together with so"e i%eas of what yo "ight +e a+le to %o in yor
own 6T 3on&ltan&y/
Can 'ou set u8 !ata1ases an! use macros to link the
!ata1ases with other a88lications+
*fter yo ha4e ha% %is&ssions with a &o"9any@ of what their nee%s
are for their %ata+ase an% set the %ata+ase 9@ then yo &ol% also
&reate a training 4i%eo for their staff on how to a&tally se the
%ata+ase'
6n a%%ition it &ol% +e that yo &harge the" a no"inal "onthly fee
for ongoing s99ort@ as an% when they nee%e% it' 6n this way yo
wol% generate a reglar "onthly in&o"e'
L!ro" "y own 9ersonal eB9erien&e@ when a %ata+ase is set 9 an%
the 9erson who originally set it 9 has left the &o"9any@ it &an +e a
night"are trying to fiB a 9ro+le" +e&ase of the &riteria they "ay
ha4e a%%e%'M
Can 'ou create a we1site+
-o"e &o"9anies "ay only want a 4ery +asi& we+site to 9t their
9resen&e on the internet'
Howe4er@ if the we+site they want is "ore &o"9li&ate% an% yo
%i%n1t want to take that on@ then yo &ol% either +y a we+site
9a&kage or otsor&e it throgh
www'theinternet"arketinginner&ir&le'&o" or www'elan&e'&o"
;ither way@ yo will ha4e shown that yo are &a9a+le of taking this
task on+oar%'
Can 'ou trans2er a wor! !ocument into a &F 2ile+
Many &o"9anies wol% +e 4ery 9lease% to ha4e an e.ook to
%istri+te ele&troni&ally to their &sto"ers on all the infor"ation
they alrea%y ha4e on their 9ro%&t lines' *ll yo wol% ha4e to %o
wol% +e to %ownloa% this %ata an% 9t it into a PD!' Then yo
&ol% Cst finish it off +y gi4ing the PD! a 9rofessional looking
&o4er@ whi&h &ol% in&l%e their &o"9any logo'
&o 'ou know how to use autores8on!ers+
*gain@ 614e seen "any &o"9anies who ha4e no o9tAin +oB on their
sites@ yet they ha4e an enor"os a"ont of %ata sitting there'
They will +e 9leasantly sr9rise% when they fin% ot that@ not only
will they +e a+le to &reate an e.ook with this %ata +t@ that they
will also +e a+le to &onta&t 9eo9le o4er an% o4er again 9ro"oting
their 9ro%&ts or ser4i&es@ on&e they o9tAin'
L0o1ll fin% a &ha9ter in this e+ook with %etails on how to set 9 an
o9tAin with %we1er'M
Ha0e 'ou an' -)A e*8erience+
6f yo ha4e -;O eB9erien&e@ yo1re 9ro+a+ly always &he&king to see
who has a goo% we+site or who hasn1t'
Hst i"agine how "&h eBtra traffi& yo &ol% generate for a
+siness with so"e si"9le strategies whi&h yo se all the ti"e
anywayE
*gain@ for this ser4i&e yo &ol% &harge the" a no"inal "onthly
fee for ongoing -;O'
Hst i"agine if yo ha%@ say ten lo&al &o"9anies who yo
&ontra&te% ot to@ all yo wol% ha4e to %o wol% +e one hor -;O
a week for the"=
%re 'ou com2orta1le with %!wor!s an! other C 8rograms+
With these skills@ yo will +e in a great 9osition to hel9 "any
&o"9anies who want to 9ro"ote their latest 9ro%&ts $i&kly'
Perha9s yo &ol% %e"onstrate these skills to the"@ +y taking a
slow "o4ing 9ro%&t an% 9shing it forwar% with a PP3 &a"9aign'
This wol% 9ro+a+ly enti&e the" to 9ro"ote say@ one 9ro%&t a
week or "onth@ ths ensring a "onthly &ontra&t with the"'
Can 'ou set u8 hosting an! email accounts+
* lot of s"aller &o"9anies fin% this 9arti&lar ele"ent of working
online 4ery &onfsing an% this is where yo &ol% &o"e in@ +y
offering the" a hosting an% e"ail 9a&kage'
0o &ol% e4en 9re9are a 4i%eo %e"onstrating how they &an se
the &Panel the"sel4es if they want to ha4e "ore &ontrol'
&o 'ou know more than the ma4orit' when it comes to
8utting oweroint 8resentations together+
There are "any &o"9anies who se PowerPoint for their "ain
9resentation at their annal e4ents@ whether worl%wi%e or lo&al'
6n "ost &ases@ they will ha4e offi&es fro" all aron% the &ontry or
worl%@ sen%ing in their 9resentations an% they nee% a PowerPoint
s9e&ialist to 9t the whole 9resentation together sing the one
te"9late'
6f yo %e&i%e to go %own this rote@ then 6 sggest yo take a look
at this site whi&h has great infor"ation
htt9/DDwww'internet4&lassroo"s'&o"DonAlineZ9ower9oint'ht"
Can 'ou make 0i!eo+
Pro"oting 9ro%&ts sing 4i%eos is another way to hel9 lo&al
+sinesses &reate "ore sales for their 9ro%&ts'
6t is also &lear that within the neBt few years "ore an% "ore
&o"9anies will +e relying &o"9letely on this for" of a%4ertising A
therefore if yo %e&i%e to s9e&ialiQe in this area@ yo will always +e
in %e"an%'
Can 'ou sell 8ro!ucts on e:a'+
-elling on e.ay is &o4ere% in another &ha9ter an% this is Cst a
re"in%er that yo &an en&orage lo&al &o"9anies to &lear ot their
ol% sto&k an% gi4e it to yo to sell on e.ay for a &o""ission'
Can 'ou train 8eo8le on how to use an a88lication5 using
Camtasia+
*9art fro" the %ata+ase fn&tion@ as "entione% a+o4e@ 3a"tasia
&an +e se% to train any a99li&ation whi&h a &o"9any ses'
6t &an also +e se% to %e"onstrate general offi&e 9ro&e%res@ sing
PowerPoint for the sli%es' This &ol% +e a 4ery sefl tool for
&o"9anies who e"9loy te"9orary staff or who are +ringing in new
9ro&e%res for their own inAhose a99li&ations'
Can 'ou create 1logs+
There are "any &o"9anies who ha4e a stati& we+site withot a
+log to fee% it' They %on1t realise the +enefits of sing a +log' This
is where yo &ol% &o"e in@ +y Cst &reating a si"9le .logger +log
at www'+logger'&o" an% lea4ing the" with a 4i%eo of how to
9%ate the +log'
Howe4er@ yo &an take this a ste9 frther an% set 9 a Wor%9ress
+log'
The Wor%9ress +log has "any "ore fn&tions whi&h "ake it a
"&h "ore 9rofessional 9latfor" to work fro"'
The first thing yo "st ,;V;) %o@ or at least 6 will ,;V;) %o again
anyway@ is to ha4e yor Wor%9ress +log hoste% on their ser4er' 6
staye% 9 all night &reating a Wor%9ress +log an% Cst when 6 ha%
finishe%@ logge% ot an% logge% in again to see the reslts of "y
work' 6 was &o"9letely gtte% to see that not one single link was
li4e@ nor were any of the 9i&tres there that 6 ha% 9loa%e%'
*s 6 ha% 9ro"ise% the" the +log for early that "orning@ 6 ha% to
$i&kly rstle 9 a .logger +log instea%'
.t yo learn fro" yor "istakes'
6f &reating a +log for yor &lients is so"ething yo wol% like to %o@
then yo ha4e 9ro+a+ly &hosen 4ery wisely +e&ase +logs are here
to stay an% Wor%9ress is the 1king of the +log a99li&ations1 in ter"s
of what yo &an a&hie4e sing it'
Wor%9ress Training
This is great for getting starte%' 6t has great 4i%eos to %e"onstrate
a lot of the 1how to1 $estions yo "ay ha4e'
We+ 2'0 Wor%9ress !ree )e9ort
This is the 9ro+a+ly the "ost s9erior 9a&kage yo are going to fin%
on the internet with regar% to Wor%9ress' They show yo eBa&tly
how to get "asses of traffi& ea&h an% e4ery %ay to yor Wor%9ress
site@ with so"e 9retty a"aQing 9lgAins that they se' They e4en
in&l%e featres whi&h are otsi%e the sal Wor%9ress 9lgAins=
6f yo are serios a+ot ha4ing one 4ery i"9ressi4e +log to i"9ress
yor 9otential &lients@ look at +oth of these o9tions an% %e&i%e'
)e"e"+er@ it is i"9ortant that yo ha4e the +est tools for the Co+T
otherwise so"e+o%y else is going to &o"e in an% take yor
&sto"ers away=
On&e yo ha4e yor &lient set 9 on a Wor%9ress +log@ yo &ol%
kee9 the" infor"e% on a reglar +asis of the new 9lgAins they
&ol% se to +enefit their &o"9any or organisation'
6 &ol% go on an% on with the list of skills yo "ay alrea%y ha4e'
Howe4er@ ho9eflly the list so far will ha4e got yo thinking a+ot yor
own skills'
oints To "emem1er
*lways re"e"+er that whate4er yo s9en% for yor +siness@ will +e taB
%e%&ti+le against yor +siness eB9enses' 6 wol% like to say that yo
%on1t ha4e to +y anything to get starte% online an% yes@ there are ways
that this is tre +t@ if yo want to +log for instan&e@ yo will nee%@ at the
4ery least the &ost of a %o"ain na"e an% hosting'
0o &an also tea&h yorself e4erything that is a4aila+le in the way of
infor"ation online .#T not all the infor"ation yo nee% is freely
a4aila+le'
*n% finally@ if yo get "ore &lients than yo &an %eal with@ yo &ol%
always otsor&e so"e of yor &ontra&ts to others who are looking for
work at ho"e Co+s or se ;lan&e et&'
*ll of the a+o4e are skills whi&h the "aCority of s"all &o"9anies %on1t
ha4e a &le a+ot' 6n fa&t@ if yo look at the we+sites of so"e of yor
lo&al +sinesses@ yo1ll +e a"aQe% at their la&k of -;O@ an% generally the
o4erall loss of 9otential in&o"e these we+sites are sffering@ entirely
+e&ase they Cst %on1t realise what is a4aila+le to the"'
.t that is goo% for those of s who ha4e a&$ire% these skills' We ha4e
an asset now an% &an sell it to the"'
The +sinesses@ on the other han%@ are 9ro+a+ly too +sy organising their
+siness an% ha4en1t the ti"e to 9t into their we+sites' Pls a lot of
&o"9anies %on1t want to e"9loy so"e+o%y on a fll ti"e +asis@ as they
"ay not a&tally nee% the" fll ti"e'
*nother +enefit for yo is@ not only %o yo ha4e the skills@ +t also@ the
"aCority of these skill sets &an +e se% in the &o"fort of yor own ho"e'
Of &orse@ yo1ll nee% to s9en% so"e ti"e on their 9re"ises assessing
their nee%s an%@ also +il%ing relationshi9s with yor &lients' O4erall@ yo
will %o the "aCority of the work off site'
&o 'our skills nee! to 1e 1rought u8 to !ate+
On&e yo %e&i%e what skills yo &an offer@ or e4en want to 9ro"ote to
&o"9anies@ fro" the list of skills that yo ha4e 9ro%&e%@ then yo ha4e
to ask yorself if yo nee% to i"9ro4e these in any way' *fter all@ yor
ai" is to +e the eB9ert=
6f this is the &ase@ "ake a %e&ision to s9en% the neBt two weeks +eing
&o"9letely fo&se% on learning "ore a+ot yor targete% s+Ce&t' 0o1ll
+e a+le to fin% free or (0 %ay trial 9rogra"s on the internet &o4ering
"any if not all of the to9i&s' 0o &an also fin% se&on% han% +ooks on
"ost s+Ce&ts in *"aQon or e4en try yor lo&al +ookstore'
*s a s9e&ial offer to go with this e+ook S yo &an %ownloa% o4er 200
4i%eos at htt9/DDwww'eQ42gowe++siness'&o"DT1T6M63s9e&ial'ht"
When yo are &onfi%ent that yo ha4e the re$ire% skills then yor neBt
ste9 is to fin% the +sinesses that nee% these skills' .t +efore yo %o
that@ yo ha4e to 9re9are yorself'
re8aring to meet 'our customersLclients
!in%ing &sto"ers &an a&tally +e the +iggest st"+ling +lo&k to yor
+siness s&&ess'
5a&k of &onfi%en&e an% ner4es are the "ain &l9rits' .t@ there are ways
of getting ri% of yor ner4es an% 614e fon% two ways "yself' 614e liste%
the" +elow in the ho9e that they hel9 yo too@ if this is so"ething yo
nee% to a%%ress'
One way 6 get aron% %ealing with "y ner4es is to 9i&tre "yself +eing
&onfi%ent in the sitation 6 a" a+ot to go into S so@ hea% 9@ shol%ers
+a&k@ say to "yself I6 &an %o itI an% off 6 go' Well@ it works for "e
anyway=
The following is another "etho% 6 ha4e se%' LTry it for yorself@ to see
how easy it is' 6 wol% a%4i&e yo to try it ot on a frien% first to get
so"e 9ra&ti&e=M
Think +a&k to a 9arti&lar e4ent or goal in yor life@ whi&h reslte% fro"
yor own har% work@ tena&ity an% %eter"ination' )e"e"+er the feeling
of elation when yo e4entally rea&he% that goal' )e"e"+er the s"iles
on the fa&es of the 9eo9le aron% yo an% the satisfa&tion they also got'
,eBtT with these feelings@ 9i&tre in yor "in%1s eye@ a large &ir&le on the
gron% of yor fa4orite &olor' *gain in yor "in%1s eye@ ste9 insi%e this
&ir&le with these feelings' L6 won%er how yo feel now=M
Whene4er yo are %ealing with 9eo9le otsi%e of yor &o"fort Qone@ yo
&an se these si"9le "etho%s to i""e%iately gi4e yorself &onfi%en&e in
yor own &a9a+ilities'
*9art fro" +eing &onfi%ent@ yo also ha4e to look the 9art' 6t1s no goo%
walking into a &o"9any with s&rffy Ceans an% an ol% shirt' *lso &he&k
yor shoes= 5ittle things like yor 9oor 9ersonal a99earan&e will 9t
9eo9le off yo within se&on%s'
,ow that yo are now ar"e% with the skills@ &onfi%en&e an%
%eter"ination@ we &an "o4e on' There is no %enying that it will +e har%
going to start with S an% so@ here is so"ething to gi4e yo foo% for
thoght/
-te8 2= H (a's o2 Fin!ing Clients
To get starte% with +il%ing yor 9ortfolio of &lients@
one of the +est ways forwar% wol% +e to offer a free
ser4i&e to a lo&al &harity' They wol% 9ro+a+ly +e
%elighte% to ha4e yor s99ort an% yo wol% +e
gaining +y ha4ing yor first &lient' Potentially@ this
&ol% lea% to offers of work throgh the &onne&tions
they "ay ha4e asso&iate% with the &harity'
*fter that@ yo &ol% sele&t@ say 2 A ( new lo&al
+sinesses an% hel9 the" get starte% +y setting 9 a
+log for the"@ i"9le"enting a %ata+ase@ 9re9aring te"9lates@ or any
other tasks rele4ant to their +siness' Hst +y offering the" a few hors
of free Lor@ at a s9e&ial 9ri&eM s99ort@ yo will again +e +il%ing yor
9ortfolio an% they will +e ha99y to gi4e yo testi"onials in the ftre'
,othing in the worl% &an take the 9la&e of
)"-I-T)3C)
Talent will not A ,othing is "ore &o""on than ns&&essfl
"en with talent
Genius will not A #nrewar%e% genis is al"ost a 9ro4er+
)!ucation will not A The worl% is fll of e%&ate% %ereli&ts
)"-I-T)3C) an% &)T)"MI3%TIA3 alone@ are
omni8otent'
+,he profound words of -al#in -oolidge . 1/
th
(resident of the 0123
I hope this inspires you! as it has inspired thousands over the years
Doing this@ yo will also get the o99ortnity to see what their &o"9any
nee%s will +e as they grow an% &an sggest ways that yo wol% +e a+le
to hel9 the" "o4e forwar%' They in trn will ha4e +ilt a relationshi9
with yo an% will re9ay yo +y gi4ing yo their ftre +siness'
<ord of %outh
This is a&tally one of the 4ery +est ways 614e fon% of generating lo&al
+siness'
Hst &hatting with yor frien%s a+ot what yo are %oing on the internet@
sally intriges the" enogh to want to know "ore' They "ay ha4e a
+siness the"sel4es an% lo4e the fa&t that they &an se so"eone to hel9
the" with their +siness@ in the knowle%ge that they alrea%y trst that
9erson'
Or they "ay know so"eone who is looking for the ty9e of eB9ertise yo
ha4e an% will 9ass yor %etails on'
6f yor &onta&t a&tally works for a large &o"9any@ get as "&h
infor"ation as yo &an a+ot the 9ro&e%res that this &o"9any ses' Try
an% fin% ot fro" the"@ withot 9tting the" into a 9osition of &onfli&t of
interest@ where the &o"9any is ha4ing 9ro+le"s with 9arti&lar skillsE
Then@ get hol% of their a%4ertising or 9ro"otional literatre@ so that yo
are &o"9letely infor"e% of what the &o"9any1s "ission state"ent is an%
what their ftre growth 9lans are'
*r"e% with all this infor"ation@ "ake an a99oint"ent with the 9ersonnel
%e9art"ent@ of who" yo alrea%y "st ha4e the fll na"e an% title@ an%
let the" know how yo &ol% +enefit their &o"9any'
%ail 1hot
With a "ail shot@ it is 4ery i"9ortant that yo ha4e the na"e an% the Co+
title of the 9erson who wol% +e res9onsi+le for &onfir"ing yor &ontra&t'
0o1ll fin% the a%%resses in the 0ellow 9ages or lo&al %ire&tories an% will
ha4e to s9en% $ite a +it of ti"e tele9honing ea&h &o"9any to get the
na"es an% titles' Do eB9e&t 9eo9le to +e a little wary of gi4ing yo this
infor"ation at first +e&ase they get "any &ol% &allers= 6f yo %on1t %o
that@ then yo "ight as well not +other %oing a "ail shot at all'
Pre9are the "ail shot to +e sent to 100 of the lo&al &o"9anies@ infor"ing
the" of what +enefits they will re&ei4e +y e"9loying yor ser4i&es for
Cst 1B1 a"ont of hors a "onth'
Make a s9e&ial offer to the first 20 &lients who e"9loy yor ser4i&es +y a
&ertain %ate'
)e9eat this 9ra&ti&e on a fortnightly +asis ntil yo +il% 9 yor
%ata+ase of &lients to fill the a"ont of hors that yo want to work ea&h
%ay'
0o shol% also follow 9 with a tele9hone &all after the first week'
6t is 4ery i"9ortant that yo se high $ality 9rinting 9a9er an%
en4elo9es as this sets a 9re&e%ent for yor $ality of work'
!ollowing is an eBa"9le of a "ail shot letter'
'our (ompany Name
'our (ompany )ddress *
Town + Postcode
Telephone No ,,,,,,,,,,,
-mail info.yourcompanyname.com
www.yourwebsitepage.com
/r ) 0ther
/anaging 1irector
)ddress 2
Town
Postcode
1ear /r 0ther
>our Business 1uccess <ith "ur
Areelance Bnternet %arketing 1ervice
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Updating your existing website to generate more traffic and to bring
it to the top of the 5oogle search engine.
(an your business afford not to ta#e this two hour wee#ly contract6
7or more information on the services we have available to generate more
customers for your business, please contact us to discuss this and to
ma#e an appointment.
'ours sincerely
8ohn 8ones
(ompany Name
!irect Approach
When yo are ot an% a+ot generally an% fin% that yo are i"9resse% +y
a 9arti&lar retail +siness@ ask for their +siness &ar%' Then@ when yo
get ho"e@ resear&h their we+site@ their links@ &o"9etition et&@ an% &onta&t
the" later with yor i%eas of how yo &ol% hel9 the" to generate "ore
traffi& to their store or to their site'
*gain@ look at lo&al &o"9anies' 3he&k ot their we+sites to see if there is
any way that they &ol% +enefit fro" yor ser4i&es' 6f they %on1t ha4e a
we+site@ &onta&t the" an% re$est &o"9any literatre or any 9+li& %ata
that they "ay ha4e' *s soon as yo ha4e 9t together a 9rofile of the
&o"9any1s nee%s with regar%s to yor ser4i&es@ then "ake an
a99oint"ent an% intro%&e yor &onsltan&y ser4i&e to the"'
+ublic 7elations
6t1s often 4ery har% to get free a%4ertising throgh a 9ress release in yor
lo&al news9a9er or "agaQine' .t there are ways to %o it an% the
following is how 6 "anage% to sneak "yself into a "onthly "agaQine'
!irstly@ 6 ke9t an eye on what a 9arti&lar writer1s the"e was' Then 6 sent
hi" a letter &o"9li"enting hi" on one of his arti&les an% hinting that 6
ha% a goo% story whi&h he "ight like for his &ol"n'
L0or hea%line is yor +ait to &at&h hi"=M Well@ 6 &aght hi" with "y
hea%line@ got an inter4iew written in the "agaQine an% a &o9le of
"onths laterT he tele9hone% "e to ask "e if 6 wol% %o a ra%io inter4iew=
Hst to re9eat@ the "ost i"9ortant 9art of this eBer&ise is yor hea%line'
There are online ser4i&es whi&h yo &ol% se@ s&h as www'P)we+'&o"
+t as yo are trying to fin% lo&al &o"9anies@ nless yo &an fin% a free
trial@ 6 wol% wait ntil yo ha4e trie% "any of the other lo&al sor&es'
1pecialist Agencies
There are "any agen&ies online yo &an register with@ who will +e looking
for the skill sets yo ha4e' These &o"9anies will earn a &o""ission on
any &ontra&ts they 9t yo into@ so it is worthwhile registering with the"
as they want to "ake "oney too'
There are also we+sites@ whi&h will allow yo to list yor skills an% +y
registering@ yo will +e 9tting yor 9rofile ot on the internet to +e
fon% +y the &o"9anies who are looking for eBa&tly what yo ha4e to
offer' Hst Google sear&h yor 19hrase1 P freelan&e or &ontra&t'
Networking
Gro9 networking is also 4ery i"9ortant to +il%ing yor +siness 9rofile
in the lo&ality'
Hoin the lo&al 3ha"+er of 3o""er&e
Hoin yor lo&al .siness 5ink
Hoin as "any s"all +siness networking gro9s an% any other
gro9s where 9eo9le "iB together@ e4en s&hool "eeting'
0o1ll often fin% that agen&ies@ s&h as .siness 5ink will ha4e an o9en
%ay on&e a year or so@ where lo&al s"all +sinesses &an 9ro"ote their
ser4i&es to the other &o"9anies in the area' 6 wol% &he&k this ot as
soon as 9ossi+le +e&ase there "ay +e s&h a %ay &o"ing 9'
1et up a )ocal Blog on a Community $heme
This is a $i&k way to get lots of interest in yor +siness an% yo &ol%
in&or9orate it with the P) se&tion a+o4e as well'
!in% a the"e that a lot of lo&al 9eo9le are intereste% in' 0o &ol% e4en
&onta&t yor lo&al &on&il to get %etails of all the gro9s an% "eetings in
the area' !o&s on the largest gro9'
Then &onta&t as "any "e"+ers of the +siness &o""nity as 9ossi+le
an% offer free a%4ertising on yor +log' 0o1ll nee% to set 9 9ages
s9e&ifi&ally for the %ifferent &ategories'
Make sre that on the first 9age yo ha4e &ontining news of yor
9roCe&ts' 0o &ol% e4en ha4e a se&tion to highlight one &o"9any a week'
This way@ 9eo9le will &o"e +a&k to the +log on a reglar +asis to &he&k if
they ha4e +een sele&te%' Get the" to register for 9%ates throgh an
atores9on%er whi&h will ena+le yo to kee9 in to&h with the" on an
ongoing +asis'
Make s9e&ial offers for sing one of yor skills for &ertain weeks or for a
9arti&lar e4ent@ s&h as yor father1s 80th +irth%ay@ on the +log' This
&ol% enti&e the" to try yor skills at a re%&e% rate an% then &o"e +a&k
for "ore=
LO+4iosly@ yo shol% a%% *%sense@ *ffiliate 9rogra"s an% 9ai% a%s on
the +log as well@ to generate e4en "ore in&o"e'M
0o &an se .logger whi&h is free +t if yo want to set 9 a 9rofessional
+log with all the 9lgAins@ yo really %o nee% to learn all a+ot
Wor%9ress'
*gain@ here are the two re&o""en%ations@ whi&h 6 se an% ha4e se%
with great s&&ess' Wor%9ress Training 6 fon% this great for getting
starte%'
We+ 2'0 Wor%9ress !ree )e9ort With this yo &an &reate s9erior +logs' 6
wol% go as far as to say@ 9ro+a+ly the 4ery +est +logs &reate%@ on the
internet'
)ocal %agaCines D 9illage, Church, 1chools
6t is a"aQing the a"ont of traffi& yo &an generate fro" a s"all@ yet
4ery &hea9 a%4ertise"ent in 4illage@ &hr&h or e4en s&hool "agaQines'
0o &ol% e4en tra4el slightly otsi%e of yor area to a%4ertise@ if@ for
instan&e@ there was a 9ri4ate s&hool in that neigh+orhoo%'
!ro" "y own eB9erien&e@ a s"all a%4ert in a lo&al 4illage "agaQine
+roght in "ore &lients that 6 e4er wol% ha4e i"agine%' The &ost was
no"inal' ,ot only were the new &lients fro" the area +t also fro"
otsi%e the area as well' -o"e 9eo9le@ fro" otsi%e an area@ when
4isiting frien%s et&@ wol% 9i&k 9 the lo&al "agaQine an% take it +a&k to
their own ho"e an% then tele9hone fro" where4er they li4e%'
There were ti"es when 6 &ol%n1t take on the work they wante% +e&ase
of the lo&ation +t that wasn1t always the &ase an% all in all@ 6 was
a"aQe% at the a"ont of &lients 6 a&$ire% throgh sing this "etho%'
*lso@ whilst 6 was with one &lient that 6 gaine% fro" the a%4ertise"ent@
they wol% tell "e that when 6 ha% finishe%@ another &o"9any wante% "e
to 4isit the" as well' LThis goes +a&k to the wor% of "oth se&tion'M
There &a"e a 9oint in ti"e when 6 no longer nee%e% to a%4ertise an% look
for &lients@ they fon% "e anyway=
)ocal Newspaper D ?ob Classified 1ection
Hst +y sear&hing the lo&al news9a9er to see what Co+s are a%4ertise% yo
"ay fin% o9enings for yorself'
When a &o"9any is looking for a 9erson with a 9arti&lar skill they
generally highlight in +llets the "ain &riteria they are looking for in that
9osition' *s soon as yo see a 9osition liste% with the skills that yo
ha4e@ &onta&t the" an% offer these ser4i&es on a &ontra&t +asis'
They "ay +e %elighte% that yo a99roa&he% the" +e&ase it &ol% sa4e
the" a lot of "oney in the long rn' 6nstea% of 9aying for a fll ti"e staff
"e"+er@ they will only ha4e to 9ay for yor s9e&ifi& hors@ onsite or
offsite'
-te8 <= How to kee8 the clients 'ou ha0e+
We all know it takes a lot of ti"e to a&$ire or
&lients +t@ it is 4ery i"9ortant that we %on1t lose
the"'
!or one thing@ it wol% look so n9rofessional if yo
&o"9lete% a &ontra&t with the" an% ne4er +othere%
to get in to&h again'
!or another@ if yo kee9 in to&h with the"@ they
are +on% to talk a+ot yo when networking with
other &o"9anies@ who "ay then e"9loy yor ser4i&es'
Nee9 in to&h with the" 4ia e"ail an% tele9hone on a reglar
+asis'
When yo are in their area@ let the" know an% try to fin% the ti"e
to "eet 9 with the" for a %rink or ln&h'
3reate a newsletter s9e&ifi&ally for yor &lients letting the" know
what ty9e of 9roCe&ts yo are working on@ an% what yo are %oing
for other &lients@ o+4iosly kee9ing their na"es 9ri4ate'
Nee9 the" 9%ate% in the newsletter of what new skills yo are
sing an% how it wol% +enefit their &o"9any 4ia sales or
9ro%&tion'
6t wol%n1t hrt to in4est in so"e 9ro"otional "aterial to gi4e ot
as well S so that they %on1t forget yo=
-te8 ?= Getting ai!
6 9ersonally ha4e ne4er ha% a 9ro+le" getting 9ai% with this
+siness' 0es@ o&&asionally a 9ay"ent "ight +e late +t 6
generally +il% 9 a relationshi9 with the a&&onts
%e9art"ent of the &o"9anies 6 a" %ealing with' On&e they
know yo@ they %on1t like to let yo %own'
6f 6 ha% a 9ro+le" with anyone@ 61" sre that 6 wol% fin% a way to &oaB
the "oney ot of the"@ gently' Howe4er@ if they were the kin% of 9eo9le
who 6 &ol% not &oaB S well@ gess what S -"all 3lai"s 3ort wol% +e
"y neBt &all=
Ha4ing sai% that@ yo "ay nee% to ha4e a &ontra&t in 9la&e@ %e9en%ing on
the laws reglating freelan&e or &ontra&t work in yor -tate or &ontry' 6t
wol% +e a%4isa+le for yo to &onta&t yor lo&al +siness a%4i&e +rea
for "ore infor"ation'
6f yo wante%@ yo &ol% e4en set 9 a PayPal a&&ont for all yor &lients
to "ake it easier for the" to 9ay yo'
)*tra 3otes=
Whilst on this s+Ce&t@ it will also +e ne&essary for yo to fin% ot if
yo will nee% 9+li& lia+ility insran&e or +siness lia+ility
insran&e S again get this infor"ation fro" yor lo&al +siness
a%4i&e +rea'
6t goes withot saying@ that it is i"9erati4e that yo kee9 e4ery
single re&ei9t of yor eB9enses an% %etails of yor in&o"e for the
a"ont of taB yo will +e lia+le for'
%nneMarie Callan A htt9/DDwww'eQ42gowe++siness'&o" A also has
other 9ro%&ts whi&h "ay +e hel9fl for yo' They in&l%e her e+ooks on
1Ha4ing !n Getting Ot Of De+t1@ 1-tarting * !ashion Design .siness
1an% 1Working Online Withot * We+site1@ as well as "any free re9orts'
*s well as the e.ooks@ she has so"e 9ro"ises to flfil with lo&al 9eo9le to
look at their we+sites@ hel9 the" 9ro%&e free re9orts an% e.ooks too=
4ishing you tremendous success in your5 6ffline to 6nline5 business.
(lease remember that e#ery local business you help5 will soon be in
position to employ more people and they in turn will be able to help
others.
%88en!i* $ , .ist ;our -kills
!ollowing is a list of so"e of the skills &o4ere% in this &ha9ter'
.ist o2 skills
&o 'ou nee!
training
Can 'ou outsource
this skill
-etting 9 %ata+ases
3reate we+sites
3reate PD! %o&"ents
#se gra9hi&s to &reate &o4ers
*tores9on%ers
-;O
PP3 S *%wor%s
Hosting an% setting 9 e"ail a&&onts
PowerPoint 9resentations
3reate training 4i%eo with 3a"tasia
3reate .logs
la'ing the Multi .e0el Marketing Game the "IGHT (a'
Written +y Mi&hael .a%ger
The romises=
romise= Kust 2in! three 8eo8le who 2in! three 8eo8le who 2in!
three 8eo8le an! 'ou will make a million !ollars this 'ear>
romise= .ook at these 1eauti2ul 8ictures o2 'achts an! housesO
The' can %.. can 1e 'ours>
romise= ;our u8line will 1uil! 'our 1usiness 2or 'ou>
romise= (ork with us an! ha0e the 2inancial 2ree!om to quit 'ou
K/A/: in three months>
romise= Kust sign u8 to!a' an! 8a' 'our #$?/H@ an! weMll !o all
the work>
How "any ti"es ha4e yo hear% these o4er+lown 9ro"ises 9resente% to
yo +y the latest an% greatest Mlti 5e4el Marketing &o"9anyE 6f yo are
like "ost internet "arketers@ yo ha4e hear% this story "any@ "any
ti"es +efore' 0o ha4e 9laye% the <M5M ga"e> an%@ sa%ly@ yo ha4e
9ro+a+ly either lost "oney at it or if yo were l&ky yo "a%e a &o9le of
"easly +&ks for long hors of toil in front of yor &o"9ter'
6n fa&t@ if yo are like MO-T internet "arketer@ yo ha4en?t Cst lost
"oney on&e or twi&e to so"e M5M 9i9e %rea"@ yo ha4e 9ro+a+ly lost
"oney %oQens of ti"es=
We?re going to &o"e +a&k to those 9ro"ises liste% a+o4e in a little while'
#n%erstan%ing those 9ro"ises an% what they are really selling is what
yo are going to nee% to n%erstan% in or%er to "ake $100D%ay
9ro"oting M5M'
This &ha9ter is going to otline an% %etail ( strategies that ha4e +een
T;-T;D an% P)OV;, to work to generate so"e signifi&ant in&o"e in a
few %ifferent online M5M &o"9anies' 0o &ol% %9li&ate these strategies
eBa&tly in or%er to +il% a +siness for yorself in Cst a+ot any M5M
&o"9any ot there' Or@ yo &an analyQe these s&&essfl strategies to get
yorself thinking otsi%e the +oB so yo &an &o"e 9 with a new &on&e9t
of yor own'
.t +efore we get into the strategies@ 6 feel it is "y a+solte %ty to
9resent a &o9le of &ol%@ har% fa&ts that yo nee% to know if yo are
going to 9lay the <M5M Ga"e'>
The Facts=
F%CT= H@,HHJ o2 8artici8ants in %3; M.M com8an' will su22er
2inancial .A-->
F%CT= ;our o!!s o2 winning at a single s8in o2 a roulette wheel in
.as Vegas are G")%T)" than 'our o!!s o2 8ulling a 8ro2it in an
M.M com8an'>
Please rea% those fa&ts ot lo% to yorself at least 2 ti"es= 6?" serios
a+ot that' -o "any internet "arketers get &aght 9 in the M5M ga"e
an% o4erlook the fa&t that they are 9laying with a syste" that is ,OT
%esigne% to work in their fa4or' Those "arketers +y into the false
9ro"ises an% %rea"s rather than looking at the fa&ts they nee% to know
if they want to +il% a real +siness'
What?s worse@ or attention s9an for any gi4en M5M 9rogra" is sally
4ery short' 6t +e&o"es so easy for s to lea4e a 9rogra" we were Cst
starting to get fa"iliar with +e&ase there is so"e hot new 9rogra" that
Cst lan&he% an% yo M*0 ha4e the o99ortnity to <get in at the to9'>
&A 3AT :) A3) AF TH) .)MMI3G- KUMI3G F"AM "AG"%M TA
"AG"%M> TH%T I- % -U")FI") (%; TA )MT; ;AU" (%..)T5
G)T ;AU F"U-T"%T)& %3& )3& ;AU" M%"C)TI3G C%"))" V)";
F%-T/
6 &hallenge yo to take a goo% har% look at the fa&ts' 6f yo are going to
work in M5M@ yo ha4e to "ake &ertain that yo en% 9 in the to9 1O of
9eo9le %oing it' Otherwise@ yo wol% %o "&h +etter to &hoose a
%ifferent "etho% fro" this e+ook to generate yor $100D%ay'
The only way to a&tally "ake so"e "oney in online M5M 9rogra"s is to
-TOP +ying into the %rea"s an% 9ro"ises' 6nstea%@ start n%erstan%ing
WH0 the 9ro"ises are there an% for"late a P5*, to &a9italiQe on the
"in%set that all M5Mers are +ying into'
-to9 9laying the ga"e an% start +il%ing a seriosA"in%e% +siness=
ON@ let?s get starte%W
Un!erstan!ing the M.M Min!set
6n or%er for yo to generate in&o"e in an M5M &o"9any@ it is i"9erati4e
that yo flly n%erstan% the "in%set of the a4erage M5M "arketer
+e&ase that is who yor "arket really is'
Think a+ot it for a "inte' What is an M5M &o"9any a&tally sellingE
They lea% yo to +elie4e that it is whate4er 9ro%&t they ha4e to offer'
.t the trth is that they are selling the Pro"ises an% the Drea"' The
front sales 9age of any M5M &o"9any?s we+site will al"ost always show
yo 9i&tres of the new lifestyle yo &ol% a&$ire if yo Coin the" A ,OT
the +enefits of their 9ro%&t=
5et?s look on&e "ore at the Pro"ises' 6f yo %istill the" to one +asi&
9ro"ise@ what are they really offeringE .asi&ally@ they 9ro"ise that yo
&an get ri&h withot %oing "&h work'
That right there is what an' M.M com8an' is reall' selling P the
!ream that 'ou can get rich without !oing much work/
-o@ what %oes this "ean for yoE
Well@ if the &o"9any itself is fo&se% on selling this 6D;*@ shol%n?t 0O#
+e fo&se% on that as wellE 6 a" not saying that yo shol% "ake false
an% "islea%ing 9ro"ises in or%er to +il% a %ownline' .t yo shol%
n%erstan% that it is an i%ea that yo are 9ro"oting an% not ne&essarily a
9ro%&t'
The M5M &o"9any will lea% yo to +elie4e that yo shol% 9ro"ote their
9ro%&t' 5et?s say it is a health %rink' 0o &ol% try to +il% a +siness +y
getting into the health an% fitness ni&he' .t@ what will this get yoE 0o
"ight get l&ky an% %e4elo9 a &sto"er +ase' .t "ost likely@ yo are
not an eB9ert on health an% fitness so +reaking into the ni&he will +e 4ery
%iffi&lt' ;4en if yo DO get a &sto"er +ase@ if yo are not attra&ting
other 9eo9le who "ight +e intereste% in Coining yor M5M +siness then
yo are not "aBi"iQing the 9otential of yor M5M'
0o wol% %o "&h +etter to see yor target "arket for what it is S other
M5M "arketers=
Fin! ;our True Target Market
*n% who eBa&tly are the other M5M "arketers that yo shol% +e trying
to sell toE Well@ if M5M &o"9anies are 9ro"ising a %rea" of ri&hes
withot "&h work@ then who eBa&tly is +ying into that %rea"E 6 wol%
+et that for the "ost 9art it is going to +e a slew of 9eo9le who are new
to the worl% of internet "arketing an% think that +il%ing an M5M
9rogra" is going to +e the $i&kest an% easiest way for the" to +il% a
+siness'
These 9eo9le 9ro+a+ly %o not ha4e "any skills rele4ant to working
online' They ha4e ne4er "a%e a we+site@ +ilt a list or &reate% their own
s9lash 9age'
They were %rawn to M5M in the first 9la&e +e&ase they thoght it wol%
+e an easy way to get starte%' They learne% how to 9t the #)5 of their
&o"9any with their affiliate link into the Traffi& ;B&hanges@ an% they are
kee9ing their fingers &rosse% that they &an get a referral or two that way'
My frien%@ those 9eo9le right there are 0O#) "arket= 6f yo &an s99ly
so"ething that THO-; P;OP5; ,;;D@ then yo will ha4e fon% yor
"etho% for +il%ing a %ownline in *,0 M5M 3o"9any=
* while +a&k@ 6 inter4iewe% Pala Rehlke@ owner of the to9 ranke% traffi&
eB&hange Hit -afari' Here is what she ha% to say +ase% on her eB9erien&e
as a traffi& eB&hange owner/
I ha#e seen hundreds if not thousands of exciting new product launches
on my exchanges. It always amazes me that 7'7896&7 promoting the
launch uses the same splash pages to do it. :arketers need to get
creati#e and find their own ways to build a program. 6therwise all they
are really doing is helping their company to brand itself5 not building their
own business)
I2 'ou can 8ro0i!e these 8eo8le with a wa' out o2 the mainstream
metho!s o2 8romoting5 a wa' 2or some o2 them to !istinguish
themsel0es 2rom the masses5 'ou will 1e 8ro0i!ing an e*tremel'
0alua1le ser0ice an! 'ou will ha0e M.Mers signing u8 2or 'our
!ownline in !ro0es>
ON@ let?s $i&kly +reak %own the "in%set of the a4erage M5M "arketer
Lalso known as 0O#) target "arket=M/
5ittleAtoAno te&hni&al skills'
Wants an easyAtoAse syste"'
Wants to follow a lea%er to a&hie4e s&&ess'
Does not ha4e a way to stan% ot fro" the &row%'
Ho9es for ri&hes@ +t %oesn?t really know how to a&&o"9lish that
goal'
-o@ if we &an Cst fin% a way to fill these nee%s@ we &an ta9 into this
"arket an% +il% a s&&essfl +siness' That is the key n%erstan%ing
what yo nee% to ha4e if yo ho9e to a&hie4e s&&ess in M5M 9ro"otion'
6 wol% e4en 4entre to say that if yo stay in the her%@ that is@ Cst kee9
%oing what e4ery+o%y else is %oing@ an% %o not start 9ro4i%ing a soltion
to those nee%s@ there is no &han&e at all that yo will +e s&&essfl in
M5M'
Metho! Q$ P Create %n M.M Marketing -'stem
Here?s the first way that 6 was a+le to +il% a large %ownline in one
9arti&lar M5M &o"9any 9ra&ti&ally o4ernight' 6 ha4e not seen anyone
else sing this 9arti&lar "etho%@ so if yo take this +all an% rn with it
6?" $ite &onfi%ent yo &ol% %9li&ate "y reslts'
6?ll +e honest with yoW this syste" worke% in a way that 6 %i%n?t
anti&i9ate@ an% it worke% .;TT;) than 6 e4en thoght it wol%=
When 6 first starte% working online@ 6 was intro%&e% to a few %ifferent
M5M &o"9anies an% thoght they &ol% +e a goo% way to "ake so"e
"oney' #nfortnately@ the ones 6 was first intro%&e% to were 4ery
9o9lar an% 6 was lost in the her% of 9eo9le ot there 9ro"oting the
s9lash 9ages 9ro4i%e% +y the &o"9anies'
-o@ ha4ing so"e ht"l an% %esign &a9a+ilities@ 6 &reate% so"e ni$e an%
eyeA&at&hing s9lash 9ages for "yself an% 9t the" on the traffi&
eB&hanges instea%' ,o9e@ still %i%n?t get a single %ownline "e"+er that
way=
6 was going to ha4e to +e "&h "ore &reati4e if 6 was going to attra&t
9eo9le to "y tea"' 6 starte% thinking that if 6 &ol%n?t 9ll 9eo9le into "y
%ownlines +y 9ro"oting the &o"9anies the"sel4es@ then there were
9ro+a+ly lots of other 9eo9le ot there ha4ing the sa"e 9ro+le"'
6 realiQe% that 6 nee%e% to 9ro4i%e THO-; P;OP5; with a way to grow
their tea"s' 6f 6 &ol% %o that then 6 wol% start to ha4e a tea" of "y
own' -o@ 6 starte% Cotting %own i%eas for a we+site that wol% gi4e 9eo9le
a way to %o Cst that'
Here are the +asi&s that 6 &a"e 9 with/
The site was a %ownline +il%er@ 9ro"oting a few <;n%orse%> "ain
M5M 9rogra"s' These were the "ain 9rogra"s that "e"+ers wol%
"ake "oney fro"'
Me"+ershi9 to the site was free@ +t in or%er to +e eligi+le for
"e"+ershi9 yo were );K#6);D to Coin at least one of the
;n%orse% Progra"s n%er a &rrent "e"+er of the site'
6n a%%ition to the ;n%orse% Progra"s@ there was a se&tion &alle%
<Marketing )esor&es'> This se&tion liste% 7 other 9rogra"s that
"e"+ers &ol% Coin an% then "ake "oney fro" +y 9ro"oting the
site'
*s a +enefit of "e"+ershi9@ yo ato"ati&ally re&ei4e% a &o9y of
the we+site that yo &ol% +ran% with all of yor own affiliate links
for the 4arios 9rogra"s' 0o also re&ei4e% a&&ess to s9lash 9ages@
a%4ertising &o9y an% training in ways to +il% ot yor tea"'
There was also a tea" for" where we %is&sse% strategies an%
%e4elo9e% a &o""nity a99roa&h to +il%ing or +sinesses'
!or the "ain site?s #)5@ 6 ha% it rotate a"ong all the "e"+ers of
the site' -o@ after 6 ha% o+taine% 20 <to9 le4el> "e"+ers@ all others
that Coine% were 9la&e% n%er a &rrent "e"+er'
When 6 a%%e% a new 9rogra" to the site@ 6 wol% only sen% it to the
to9 20 "e"+ers' They wol% Coin an% then sen% their affiliate link
to their %ownline'
-o@ yo see what ha99ene% hereW'
6 &reate% a site that essentially ha% its own ni$e 5OON an% .)*,D' 6
9ositione% the site as a way to generate in&o"e in a frien%ly tea"A
"arketing setting' Me"+ers Coine% the site an% then 9ro"ote% it in or%er
to +il% ot their tea"s in the M5M 9rogra"s 6 ha% sele&te% for the" to
work with'
Here was the +est 9artW *ll 6 ha% to %o to 9ro"ote was 9la&e "y we+site
an% s9lash 9ages on a few traffi& eB&hanges' On&e 6 ha% Cst a s"all
"e"+ershi9@ TH;0 took the +all an% %i% the 9ro"oting for "e' The
%ownlines &ontine% to grow an% all 6 ha% to %o was stay a&ti4e in the
for" an% +y e"ail to kee9 9eo9le "oti4ate%=
One i"9ortant ele"ent that yo wol% want to "ake sre to in&l%e 4ery
9ro"inently in yor a%4ertising an% &o9y is the fa&t that yo will hel9
9eo9le +il% ot their %ownlines' )e"e"+er@ M5M "arketers W*,T the
easy way ot' That is 9art of the "in%set' 0o nee% to &ater to that'
Here is the s9lash 9age we were sing that &on4erte% the +est +y far for
the tea" L6 left ot the site?s logo +e&ase 9ro"oting that site is not "y
intention in this e+ookM'
-ee how si"9le it isE *n% it was 100O tre too S +e&ase of the rotator
fn&tion@ 6 was always %ri4ing traffi& to "y "e"+ers? sites'
This si"9le little s9lash 9age %i% so well +e&ase it showe% 9eo9le that
we ha% so"ething they wante%/ a syste" that they &ol% Coin an% then
forget a+ot that wol% 9ro"ote for the"=
6 "entione% a+o4e that this syste" en%e% 9 working in a way that 6
%i%n?t anti&i9ate@ an% it was far "ore s&&essfl than 6 e4en realiQe% it
wol% +e' Here?s that 9art of the story/
When 6 first lan&he% the site@ 6 in&l%e% two ;n%orse% Progra"s on it'
Those two 9rogra"s were 4ery 9o9lar M5M 9rogra"s at the ti"e Llet?s
&all the" Progra" * an% Progra" .M' )e"e"+er@ it was a re$ire"ent of
the site that "e"+ers Coin at least one of the 9rogra"s so"ewhere in "y
%ownline'
Well@ there were literally thosan%s of 9eo9le who were alrea%y "e"+ers
of either Progra" * or Progra" .@ an% they were all strggling to +il%
their %ownlines' When so"eone who was in Progra" * saw "y site an%
realiQe% it &ol% hel9 the" +il% their 9osition in Progra" *@ that 9erson
wol% sign 9 n%er "e in Progra" . Cst so they &ol% ha4e the a+ility
to se "y site to 9ro"ote their original 9osition in Progra" *=
-o@ what 6 &reate% was a new "arket of 9eo9le who ha% a reason to Coin
Progra" . that ha% not e4en thoght a+ot Coining Progra" . +efore'
,ow that?s a way to +il% a %ownline=
.t it got e4en +etterW
*+ot a "onth after lan&h@ it +e&a"e a99arent that we nee%e% to a%%
one "ore ;n%orse% Progra" to the line9' Me"+ers were asking to +e
a+le to +il% ot one "ore "ain M5M 9rogra"' -o@ 6 $i&kly sear&he% for
a sita+le 9rogra"' This ti"e thogh@ 6 sele&te% one that was relati4ely
new an% not yet inn%ate% with "e"+ers'
This worke% like a &har"= 6 sent an e"ail to "y 20 to9 le4el "e"+ers'
*l"ost all of the" Coine% the 9rogra" an% then sent it <%own the
9i9eline> to "y entire "e"+ershi9'
Within a week@ al"ost *55 of "y "e"+ers ha% Coine% this new 9rogra"
an% 6 ha% a hge %ownline in it= To this %ay@ 6 a" still enCoying signifi&ant
in&o"e fro" in&l%ing this one 9rogra" on "y site=
utting This Metho! into %ction
De4elo9ing a site like this will take yo so"e work an% an initial
in4est"ent@ +t it is work that will &ertainly not go nrewar%e%'
#nfortnately 6 %on?t ha4e a ni&e otAofAtheA+oB s&ri9t yo &an 9r&hase
to set this 9 instantly' What 6 re&o""en% is that yo sit %own an% "ake
+llet 9oints for how yo en4ision a site of this natre working' #se the
+llet 9oints 6 liste% a+o4e to get yo starte%'
Then@ go to either htt9/DDwww's&ri9tlan&e'&o" or htt9/DDwww'o%esk'&o"
an% 9ost a Co+ for a 9rogra""er to i"9le"ent yor ni$e i%eas' 6 se%
o%esk an% the entire Co+ &ost n%er $1000' !or a 9rogra""er@ this ty9e
of Co+ is not o4erly &o"9li&ate% an% yo shol% +e a+le to fin% so"eone
who &an %o a great Co+ for yo'
*s of the writing of this e+ook@ 6 ha% ne4er &onsi%ere% trning "y s&ri9t
into a generi& one yo &ol% +y in or%er to rn this kin% of 9rogra" for
yorself' .t@ if there is sffi&ient interest 6 will ha4e the 9rogra""er
that &reate% this s&ri9t for "e "ake a generi&@ +ran%a+le 4ersion that yo
&ol% host n%er any na"e yo &hoose an% %esign to ha4e yor own look'
6f yo wol% like to +e infor"e% if 6 %o %e4elo9 a generi& 4ersion of this
s&ri9t@ 9lease 4isit htt9/DD"i&hael+a%ger'&o"D"l"+il%er an% sign 9 to
re&ei4e 9%ates' This will not a%% yo to "y 9ersonal "ailing list' 0o
will only re&ei4e notifi&ations on the %e4elo9"ent of this s&ri9t'
Metho! Q2 P -o -im8le ItFs Har!l' % Metho!>
This "etho% was one that 6 %is&o4ere% al"ost +y a&&i%ent' 6t is so si"9le
to set 9 with a tiny little +it of PHP' 6 a" ,OT a 9rogra""er +t was
a+le to write the little 9ie&e of ne&essary &o%e "yself Lan% 6 offer it to
yo here for free=M
6 saw a 9rogra" 6 wante% to 9ro"ote' Ha4ing realiQe% fro" "y s&&essfl
&a"9aign with Metho% Y1 that 6 nee%e% to 9ro4i%e hel9 to other 9eo9le@ 6
%e&i%e% to try a little eB9eri"ent' 6 &reate% the following s9lash 9age that
9ro"ise% 9eo9le 6 wol% hel9 the" +il% their %ownline/
#n%erneath this 9age was a s"all sign9 for" where yo &ol% enter
yor na"e an% e"ail a%%ress Lsing any free for""ail s&ri9t S yor
hosting &o"9any sally 9ro4i%es yo with oneM' On&e yo hit s+"it@
this infor"ation was e"aile% to "e' 6 wol% then e"ail yo +a&k with the
affiliate link of one of the 9eo9le in "y %ownline' 0o wol% Coin n%er
the"@ an% then the neBt 9erson who Coine% or &a"9aign wol% +e
9la&e% n%er yo'
6 %i% this at first Cst to see if there wol% +e any interest' *ll 6 %i% was
9la&e the s9lash 9age on a few Traffi& ;B&hanges'
6 ha% o4er 100 9eo9le sign9 in a+ot 24 hors====
ON@ now 6 knew this wol% work so 6 took it to the neBt le4el' *t first it
was Cst "e 9ro"oting this s9lash 9age@ +t what if e4eryone who Coine%
the &a"9aign was a+le to 9ro"ote the s9lash 9age an% +enefit fro" it
%ire&tlyE
That &ol% &reate a 4iral eB9losion' 6 Cst ha% to try it= /AM
-o@ 6 a%%e% a tiny 9ie&e of PHP &o%e to the s9lash 9age' This 9ie&e of
a%%itional &o%e went into the for""ail area of the ht"l' 6t "a%e it so
that "y %ownline "e"+ers &ol% ha4e &o9ies of the s9lash 9age as well'
When so"eone fille% in the for" fro" one of "y %ownline "e"+er?s
s9lash 9ages 6 wol% know who ha% o+taine% the referral an% 6 wol%
"ake sre to 9t that new referral in that 9erson?s %ownline'
!or eBa"9le@ let?s say that -ally was one of the 9eo9le in "y %ownline'
-ally &ol% 9ro"ote the s9lash 9age #)5 like this/
htt9/DDOr3a"9aign#)5'&o"DErefJsally' Then@ when so"eone saw -ally?s
s9lash 9age an% signe% 9@ 6 wol% re&ei4e an e"ail with the new
9erson?s na"e an% e"ail a%%ress@ an% the fa&t that they ha% +een
referre% +y -ally' 6 wol% then sen% that new 9erson -ally?s affiliate link
so they &ol% sign 9 n%er her for the 9rogra" we were +il%ing'
This took "ay+e two "intes to set 9' 6 e"aile% the "e"+ers a+ot the
&hange@ an% they starte% 9ro"oting right away' 6t worke% Cst like 6 ha%
ho9e%' Within %ays we ha% o4er a thosan% 9eo9le signe% 9 in the M5M
9rogra" S *55 of the" in "y %ownline'
Here is the PHP &o%e yo wol% insert into the for""ail area of yor
ht"l/
[in9t ty9eJIhi%%enI na"eJIrefI 4aleJI[E9h9 e&ho $ZG;TF1ref1GT E
\ID\
Then@ anyone &an 9ro"ote yor s9lash 9age with <ErefJTheir,a"e> at
the en% of the #)5' 0o will know who referre% anyone to that s9lash
9age when they sign 9'
6t is the si"9lest little affiliate s&ri9t on the 9lanet=
This was a flyA+yAtheAseatAofA"yA9ants &a"9aign an% one thing Cst le%
to another' 6t all ha99ene% 4ery $i&kly' 6n a+ot three %ays 6 was
re&ei4ing "ore sign9s than 6 &ol% kee9 9 with' -o@ 6 went to a
9rogra""er that 6 fon% online an% tol% hi" how 6 was "anally rnning
"y &a"9aign' 6t took hi" a+ot a %ay to "ake what 6 was %oing an
ato"ate% 9ro&ess so that 6 was free% fro" ha4ing to kee9 tra&k of
e4erything' The s&ri9t he wrote for "e &ost a+ot $70 an% free% "e fro"
ha4ing to %o any "anal work for the &a"9aign at all=
6 think that a lot of 9eo9le are afrai% of %ealing with 9rogra""ers an%
%e4elo9ing s&ri9ts' 6t is not har% an% the 9ayoff@ 9arti&larly in M5M@ is
hge= *ll yo ha4e to %o is write 9 how yo en4ision what yo nee%' 0o
then sen% it to a 9rogra""er Lor 9ost it on O%esk or -&ri9tlan&eM' The
9rogra""er yo work with will ask yo $estions that yo ha% not
thoght of@ an% then they will get to work an% %eli4er yor s&ri9t to yo@
sally in a few %ays'
6f yo are going to work in M5M@ yo nee% to think otsi%e the +oB an%
&reate syste"s for 9eo9le to follow' Try %e4elo9ing a s&ri9t on&e' On&e
yo ha4e %one it@ the 9ro&ess really won?t +e as s&ary a 9ros9e&t=
.t@ if yo still %on?t want to %e4elo9 a we+site an% s&ri9t to "anage yor
M5M &a"9aign@ there is still another o9tion' This +rings s to "etho% Y('
Metho! Q<= Create % Unique Team :uil! (ith artners
My frien% *nna Denise Wilson is an a"aQing eBa"9le of so"eone who
has taken the 9rin&i9les 6 ha4e otline% for yo here an% "a%e the"
work in a re"arka+le way= *nna Denise has re&ently seen so"e a"aQing
s&&ess in an M5M &o"9any sing her ni$e <Gi4e .a&k> "etho%'
6 aske% *nna Denise to %o a short inter4iew for this e+ook +e&ase her
"etho%s are $ite ni$e@ they work well@ an% yo &ol% easily %o the"
yorself S no we+site or te&hni&al skills re$ire%=
Here?s the inter4iew/
<3an yo tell s a little +it a+ot yorselfE>
<6 ha4e +een working online for a+ot 2 an% a half years' 6 ha4e
li4e% in !lori%a "ost of "y life' 6" "arrie% with two teenage +oys
an% three %ogs= .y %ay 6 a" an O9erations Manager at a large
insran&e &o"9any'>
<How %o yo sele&t a 9arti&lar M5M &o"9any to work withE>
<6 &he&k to see if the owner has rn other M5Ms an% has a goo%
re9tationT re4iew finan&ials if a4aila+leT &he&k for a 9hysi&al
lo&ation@ 9hone@ faB an% e"ail a%%ress'>
<Where an% how %o yo 9ro"ote the &o"9anies that yo CoinE>
<Pri"arily throgh for"s +y starting a to9i& gi4ing a fll
%es&ri9tion of the 9rogra"@ 9ay 9lan@ info on owners if a4aila+le@
et&' *lso a%4ertise 4ia 9ai% solo a%s@ 9gra%e% lists an% o&&asionally
traffi& eB&hanges if it is a new 9rogra"'>
<3an yo talk a little +it a+ot yor strategies when yo are
9arti&i9ating in a for"E>
<!or" "arketing 9lays a 9ri"ary role in "y 9ro"otions' One of
or tea" starts the to9i&@ then we "ake sre to gi4e fre$ent
9%ates@ answer $estions@ share s&&esses of "e"+ers an% assist
with 9ro+le"s "e"+ers "ay ha4e'>
<3an yo eB9lain so"e of yor ni$e +sinessA+il%ing i%eas an%
strategiesE>
<6 9refer to work in a tea" en4iron"ent' )e&ently the 9rogra"s 6
ha4e ha% the "ost s&&ess with in4ol4e a one ti"e &ost instea% of a
"onthly s+s&ri9tion' 6 ty9i&ally re$ire that "y tea" "e"+ers
rein4est 12A22O of earnings into the 9rogra" to assre all
"e"+ers earn instea% of only those at the to9' Part of the +il%ing
in4ol4es +enefa&toring others into the 9rogra"s with so"e of these
rein4este% 9ositions@ rnning 9ro"otions offering a few 9ositions in
raffles to new signA9s@ ha4ing &ontests@ offering free a%4ertising
&oo9 9ositions or fll 9ositions in the M5M@ an% 6 assist +y +ying
a%%itional 9ositions n%er other "e"+ers that still nee% referrals
that are working an% "aking an effort' 6 9refer a ,eBtA6nA5ine ty9e
tea" +il% with the &hoi&e to +ring in yor own referrals@ or get
referrals in the or%er the new "e"+er Coins the 9rogra"'
*%4ertising is still ty9i&ally %one +y the tea" on an in%i4i%al +asis@
+t so"eti"es we re$est a "ini"al &ontri+tion to %o so"e
a%4ertising'>
<That is interesting that yo re$ire yor %ownline "e"+ers to gi4e
a 9ortion of their earnings +a&k to the tea"' Do yo fin% that
9eo9le a&tally I9lay +y the rlesEI How &an yo enfor&e thisE How
%o yo think this hel9s yo +il% ot the 9rogra" yo are working
withE>
<When we re$ire this we ha4e fon% 9eo9le %o 9lay +y the rles@
or o9t to get ot of the tea" +il%' We &annot enfor&e this sin&e we
ha4e no a&&ess to their earnings' .t@ we %o state that no "ore
"e"+ers will +e 9la&e% n%er the" an% we will no longer assist
the" in any way' We all work so &losely together that none want to
+e 9+li&ly e"+arrasse% on a for" either' We a&tally ten% to
ha4e the o99osite 9ro+le" now@ "e"+ers gi4e +a&k "ore= 6 a" on
tea"s where we "ake this o9tional' That %oes not work' 0o get a
few %oing all the gi4ing'>
<What %o yo "ean +y a ,eBtA6nA5ine syste"E>
<We 9la&e referrals n%er 9eo9le in the or%er that they Coin' Many
9rogra"s re$ire yo ha4e two 9ersonal referrals n%er yo to
earn' When 9eo9le want to Coin@ we tell the" the #)5 to sign 9
n%er@ if the syste" has an ato"ati& forwar%ing syste" that
works with or tea" +il% on that 9rogra"@ e4eryone signs 9
n%er the sa"e link@ an% the syste" goes to the neBt 9erson
nee%ing a referral' 6f it is "anal we sen% 9eo9le the #)5 to sign
9 n%er an% a%% the" to the list' 6n so"e 9rogra"s we gi4e
9eo9le the &hoi&e of +ringing in their own referrals or sing the
,eBtA6nA5ine syste"' This has +roght in so"e +ig +il%ers that
Coin n%er one of or #)5?s +t then +il% their own tea" within
or tea"'>
<That is a great i%ea to hol% &ontests an% raffles' 3an yo eB9lain
one of the &ontests that yo ran an% what the reslts were in ter"s
of +il%ing ot yor %ownline in the 9rogra"E>
<One raffle &ontest last week was %one to gi4e new 9eo9le signing
9 a &han&e for an a%%itional 9osition an% to get or neBt "e"+er
&y&le%' We ran it for the ti"e it wol% take s to get that 9arti&lar
"e"+er &y&le% ot of the 9rogra" to get their earnings@ in this
&ase@ $7@000'00' 6t took s a99roBi"ately one week to &y&le this
9erson fro" the stage in the 9rogra" they were at' Peo9le got
eB&ite%@ were Coining so they &ol% ha4e a &han&e of winning@ an%
enCoye% the fn 9osts an% interest on the for" with all of s trying
to get this 9erson &y&le%' Therefore@ we get new "e"+ers +ying a
9osition@ then they learn a+ot s@ tell their frien%s@ +ring in "ore
9eo9le@ et&' When 9eo9le fin% ot they ha4e won@ there is "ore
9+li& re&ognition with "ore interest &reate%' We ha4e se% or
rein4est"ent 9ositions to fn% these raffles rather than kee9ing the
rein4est"ent 9osition n%er or own na"e'>
<How %o yo kee9 the tea" +il% organiQe%E>
<6f the 9rogra" %oes not ha4e an ato"ati& forwar%ing featre@ we
%o this +y han% or in eB&el s9rea%sheets'>
<On&e yo ha4e +ilt 9 a tea"@ what %o yo %o to kee9 the"
"oti4ate% an% workingE>
<Offer &ontinos 9ositi4e reinfor&e"ent@ gi4e assistan&e an%
instr&tion on whi&h for"s work well for s an% en&orage all to
assist in a%4ertising an% 9osting in for"s@ offer raffles an%
&ontests with free 9ositions as 9riQes for in&enti4es@ share the
s&&esses of or "e"+ers an% kee9 e4eryone 9%ate% on any
&hanges to the 9rogra"'>
<What wor%s of a%4i&e %o yo ha4e for an M5M "arketer who is Cst
getting starte%E How &an they +e sre to +e in the to9 2O of
M5Mers so that they &an 9rofit fro" M5M rather than Cst a&$ire
lossesE>
<Hoin se4eral online +siness for"s@ get to know the tea" 9layers
an% lea%ers +y 9osting an% asking $estions' There are "any
intro%&tory e+ooks that will gi4e yo the +asi&s as regar%s
ter"inology internet "arketers se an% "eans of a%4ertising
online' These are goo% to re4iew to gi4e yo so"e general
knowle%ge' Most eB9erien&e% "arketers lo4e to assist others that
show an interest' Try to Coin 9rogra"s that work in tea" +il%s an%
re$ire rein4est"ent to assre all "e"+ers earn' -et a +%get an%
stay in it'>
Conclusion
.oth of "y "etho%s liste% in this arti&le@ along with the "etho% otline%
in the inter4iew@ ha4e an inno4ati4e strategy in 9lay' The &o""onality
a"ong the" is that they 9ro4i%e a ni$e syste" for tea" +il%ing@ an%
also a 9ersonal to&h of gi%an&e' 3hoose any one of these syste"s@
re&reate it@ an% yo will see s&&ess in M5M' Or@ get to n%erstan% the
9rin&i9les an% &o"e 9 with a new i%ea that ser4es the nee%s of M5Mers'
Most of all@ Cst take a&tion@ +t take +ig a&tion' )e"e"+er@ nless yo
are shooting to +e in the to9 1O of all M5Mers@ yo wol% %o +etter to
9t yor eggs in a %ifferent +asket' 0es@ the M5M ga"e &an 9ay off@ an% it
&an 9ay off +ig@ +t only if yo for"late a strategy an% go for it=
Michael :a!ger is a 9rofessional we+site %e4elo9er an% 9erfor"ing
artist' He has worke% in 6nternet "arketing sin&e 2002 with a fo&s on
%e4elo9ing syste"s that hel9 his entire "e"+ershi9 s&&ee% in their own
"arketing &areers'
0o &an fin% ot "ore a+ot Mi&hael an% his 9roCe&ts at
www'"i&hael+a%ger'&o"'
e:a' selling
Written +y Hi" an% Doris M&Niel
Hst a+ot e4eryone has sol% ite"s on e.ay or knows so"eone who has'
Most 9eo9le sell ite"s they ha4e in their ho"e or garage that are of no
se to the" any longer or they are "o4ing an% nee% to &lean hose'
;arning a few eBtra %ollars selling their sa+le Cnk is fn an% %oesn?t
take "&h ti"e ot of a 9ersons %ay' )ightE
What if yo %e&i%e% yo wante% to go a ste9 frther an% "ake selling on
e.ay a s"all +siness 4entre' 3ol% yo earn enogh to gi4e 9 yor
9artAti"e Co+ or "ay+e 9ay for the Harley Da4i%son "otor&y&le yo?4e
ha% yor eye on for the last yearE
0es@ yo &an earn an in&o"e selling on e.ay an% &o"9ete with the +ig
&o"9anies'
How To -tart
Nnowing where to start is the first "aCor ste9 to e"+ra&ing the &on&e9t of
rnning an e.ay +siness' The tools yo nee% to +egin an e.ay +siness
are/
* &o"9ter an% 9rinter
* %igital &a"era
*n a&&ont with e.ay an% PayPal
-o"e ty9e of "er&han%ise
.efore yo take that first ste9 with yor new e.ay +siness@ &onta&t yor
&ity an%Dor &onty sales taB %i4ision' Most &onties an% states re$ire yo
to file with the" an% o+tain a sales taB n"+er' 0o "ay nee% to &olle&t
taBes fro" yor e.ay &sto"ers on their 9r&hases an% yo "ay ha4e to
file for sales taB &olle&tion e4ery "onth' 0o &an set 9 yor sales 9age
on e.ay showing the &sto"er that sales taB nee%s to +e &harge% an%
&olle&te%' *fter an ite" is 9r&hase%@ sales taB for that 9arti&lar state
will +e a%%e% to the total +ill' There are 9eo9le who %on?t &lai" their
in&o"e or &olle&t taBes on their sales fro" e.ay' This is 4ery &areless an%
%angeros' ,o one wants the 6)- kno&king at their %oor'
*fter o+taining infor"ation fro" the &ity an%Dor &onty regar%ing yor
+siness@ yo ha4e one "ore %e&ision to "ake' Do yo want a se9arate
+ank a&&ont Cst for +siness eB9enses an% in&o"eE This is a %e&ision
ea&h in%i4i%al "st %e&i%e for hi" or herself' 6 wol% sggest yo o9en
a se9arate a&&ont so "oney affe&ting the +siness wol% not +e "ingle%
with yor hosehol% eB9ense "oney' 0o will e4entally nee% a +siness
a&&ont as yor e.ay sales grow an% yor in&o"e in&reases' This is a
&on&ern yo &ol% %is&ss with a 3P* or taB attorney'
-et U8 the )1a' an! a'al %ccounts
The first ste9 is to register with e.ay an% PayPal +y o9ening an a&&ont if
yo %on?t alrea%y ha4e one' 6 &an?t stress enogh that yo shol% rea% all
the rles an% reglations set forth +y e.ay an% Pay9al' 0o nee% to follow
the gi%elines to ha4e a s&&essfl +siness' .oth e.ay an% PayPal ha4e
eB&ellent ttorials on rnning an online +siness an% yo &an fin%
nli"ite% infor"ation on the we+ regar%ing selling on e.ay' There are
also &lasses yo &an take that instr&t yo on rnning an e.ay +siness'
Do yor ho"ework an% get the fa&ts +efore "aking that first +siness
sale'
Fin! Merchan!ise To -ell
*fter setting 9 an a&&ont on e.ay an% PayPal@ yo nee% to %e&i%e what
yo are going to sell' -elling yor nwante% hosehol% ite"s@ yor sto&k
will e4entally +e %e9lete% an% selling yor eBAhs+an%s 9ossessions is
not a goo% i%ea' 0o nee% to fin% yor ni&he or "arket' Do yo ha4e an
interesting ho++y that &ol% lea% to sales on e.ayE
What %o yo ha4e a knowle%ge of that 9eo9le wantE 6s there a nee% that
shol% +e fille%E -elling ite"s that yo are intereste% in or knowle%gea+le
a+ot hel9s +t %on?t li"it yor sales to these ite"s' With a little
resear&h@ yo &an +e&o"e $ite knowle%gea+le on any to9i&'
O+taining "er&han%ise to sell &an &o"e fro" "any %ifferent sor&es'
Most +eginning e.ay +siness owners %on?t ha4e thosan%s of %ollars to
in4est in "er&han%ise' O+4iosly@ yo nee% "er&han%ise to sell to "ake
"oney +t yo nee% "oney to +y "er&han%ise to sell' To start yor
+siness fro" the gron% 9 with no &a9ital takes i"agination an%
ingenity'
How a+ot sti&king $20'00 in yor 9o&ket an% hitting the garage sales
early -atr%ay "orningE 0o wol% +e a"aQe% at the ite"s 9t ot for
sale n%er $2'00' 5ook o4er the "er&han%ise an% kee9 in "in% what will
+e 4ala+le for resale'
0o %on?t want to 9r&hase large or +lky ite"s Ltoo eB9ensi4e to shi9M@
nor wol% yo 9r&hase any ite" that was illegal to shi9'
)e"e"+er to look at the "er&han%ise with this in "in%/ 1who wol% want
to +y this ite" an% what wol% they +e willing to 9ay1E 6f it &ost yo
$('00 to +y an% $4'00 for shi99ing U han%ling@ what is the "ini""
9rofit yo are willing to "akeE
Don?t forget yo ha4e e.ay fees that will ha4e to +e 9ai% for the 9osting
of this ite" for a&tion an% %e9en%ing 9on 9ay"ent ty9e@ yo "ay ha4e
PayPal fees' 6f "aking $('00 9rofit is okay with yo@ then figre ot what
yor e.ay fees are an% set the selling 9ri&e' )e"e"+er yo are trying to
9r&hase ite"s for $i&k resell to fn% yor +siness' 0o &ol%
reasona+ly 4isit 2 or "ore garage sales in one "orning' The earlier yo
arri4e at the garage sales@ the +etter the sele&tion'
!lea "arkets are another great a4ene to 4isit for e.ay "er&han%ise'
On&e again yo nee% to ha4e an i%ea of what is "arketa+le an% what
9ri&e yo &an 9la&e on the ite"'
One goo% %raw of the flea "arket is they will 9ro+a+ly ha4e a large
$antity an% "ay gi4e yo a %is&ont if yo +y in +lk' -o if yo fin% a
great ite" for $4'00@ yo &ol% ask for a %is&ont if yo 9r&hase 10 or
"ore'
*lways &he&k the $ality of the ite" an% ask yorself@ <6s there a "arket
for this>' Do not think yo &an +y high en%@ na"e +ran% "er&han%ise for
Cst 9ennies on the %ollar' 6f so"eone at a flea "arket is selling 3hanel
,o' 2 for $12'00 an on&e@ walk away fro" the %ealer an% %o not look
+a&k' He isn?t selling the real 3hanel an% yo %on?t want to %o +siness
with a fra%' 0o ne4er want to 9ro"ote any ite" on e.ay as a +ran%
na"e that isn?t genine' 0or re9tation as an honest +siness owner is
at stake an% there "ay +e legal isses in4ol4e% as well' .y fro" honest
sor&es an% re"e"+er the ol% a%age@ <6f it son%s too goo% to +e tre@ it
9ro+a+ly is>'
-tores that ha4e <going ot of +siness sales> are a goo% 9la&e to look for
"er&han%ise for e.ay sales' On&e again yo nee% to know what is hot on
the "arket an% what 9ri&e 9eo9le will 9ay' 6f yo fin% a store that
s9e&ialiQes in 3hrist"as ite"s going ot of +siness in *gst@ hrry on
in' Goo% $ality 3hrist"as &ar%s@ lights@ %e&orations an% figrines +oght
&hea9ly &an +e resol% for a ni&e 9rofit' Hst re"e"+er@ offering 9eo9le
goo% holi%ay "er&han%ise at a low 9ri&e +efore the holi%ay season is
s"art +siness'
De9en%ing on sales an% 9ro"otions@ yo "ay +e a+le to 9i&k 9 so"e
real +argains at N"art@ WalAMart@ 3ost&o or -a"?s 3l+' ;a&h of these
stores +ys in 4ol"e an% always has so"e 9ri&e +reaker offerings'
These 9ri&e +reaker ite"s are often &alle% loss lea%ers Lthey are sol%
+elow &ostM an% they are se% to generate sales for higher ti&ket ite"s'
This is a &o""on 9ra&ti&e in "ost retail stores to%ay@ es9e&ially the +ig
+oB stores' 6f yo s9ot a great %eal on a loss lea%er@ +y as "any as yo
&an affor% an% resell for a few %ollars less than the other e.ay seller'
On&e yor e.ay +siness has starte% "aking "oney@ yo &an snat&h 9
goo% +ys an% sit on the" ntil the %e"an% rises'
;Ba"9le/ 0o are a+le to 9r&hase 1000 s"all *"eri&an !lags for $20'00
%ring a !e+rary sale' 0o +y the flags an% hol% onto the" ntil the 4
th
of Hly an% sell the" for 20 &ents ea&h' 0o?4e "a%e a ni&e 9rofit for
yorself with 4ery little work' The flags were easily store% an% yo only
tie% 9 a s"all a"ont of "oney for the 2 "onths yo hel% the flags'
*lways think ahea% an% 9lan for the neBt +ig sale'
.ying in +lk as state% earlier &an +e 9rofita+le' 0o nee% to ha4e
storage s9a&e for the "er&han%ise where it will +e ke9t &lean@ %st free
an% easily a&&essi+le' *lso if yo +y goo% $ality "er&han%ise@ it "ay +e
store% for "onths or years ntil the %e"an% is 9 for yor ite"' 6f yo
9r&hase 100 3hrist"as 9la&e"ats@ %on?t worry if they %on?t all sell this
year' 0o &an always store the 9la&e"ats ntil neBt year an% "arket
the" a little earlier than other e.ayer?s "arket their 3hrist"as wares'
*ny ite" &an +e re&y&le% for sell as long as there isn?t an eB9iration %ate'
There are "any <Wholesale Warehoses> that sells "er&han%ise in +lk'
0o nee% to %o a lot of in4estigation +efore signing 9 with these
wholesale %istri+tors' These wholesale &o"9anies "ay +e lo&ate% in the
#- or "ay +e lo&ate% o4erseas' *sk $estions +efore signing on the
%otte% line' 0o &ertainly %on?t want 1000 &offee "akers arri4ing e4ery
other "onth on yor %oor ste9' Nnow what ty9e of "er&han%ise yo are
or%ering an% when an% how it is shi99e%' With so"e of the wholesalers@
they kee9 the sto&k in their warehose an% %ire&t shi9 it to yor &sto"er
Lfor a &hargeM when yo "ake the sale' This is 9retty &on4enient for yo
as the +siness owner' .ying fro" wholesalers is not for the startA9
e.ay +siness +t yo %o nee% to kee9 this in "in% as yor sales
in&rease an% yo ha4e so"e &a9ital to in4est in "ore "er&han%ise'
When yo are first starting ot selling on e.ay@ the ite"s yo sell "ay +e
ineB9ensi4e Lyo &an?t affor% to sto&k the higher ti&ket ite"sM whi&h
"eans yo will ha4e to sell "ore ite"s to earn $100 a %ay' *fter a few
weeks in +siness with "ore &a9ital in yor 9o&ket@ yo "ay +e in a
9osition to sell "ore eB9ensi4e ite"s whi&h e$ates to fewer sales to
"aintain yor earnings goal of $100 9er %ay'
There are other ways of earning "oney on e.ay +esi%es selling
"er&han%ise' Do yo ha4e a ser4i&e that &an +e offere% on e.ayE How
a+ot ghost writing Lno@ 6 a" not referring to *lfre% Hit&h&o&kM or offering
a <How To> eA+ook on a s+Ce&t in whi&h yo are 9rofi&ient or ha4e an
interest in' 6f yo &ol% write an eA+ook on an interesting to9i& an% sell it
for $8'88@ yo wol% only nee% to sell 10 +ooks to earn $88'80 for a %ay'
There wol% +e no tri9s to the Post Offi&e an% no worry a+ot
re9lenishing 9ro%&ts as they sell' Material for an eA+ook &ol% +e
o+taine% fro" %oing we+ sear&hes on a &hosen to9i& an% then &o"9iling
yor infor"ation' )e"e"+er yo are not reAin4enting the wheelT Cst
9resenting it with a new &o4er'
*nother o99ortnity for earning "oney selling on e.ay is selling other
9eo9les wares' This &an +e 9rofita+le for the eB9erien&e% e.ay seller'
,ote@ 6 sai% <eB9erien&e%> seller' 6 %o not sggest a +eginner sing this
"etho% as there are "any 9itfalls whi&h a new+ie "ight en&onter' 6f a
+eginner thinks he wants to 4entre in this %ire&tion@ 6 sggest yo rea%@
<Don?t Get .rne% on e.ay> +y -hana Wright'
Okay@ we?4e %is&sse% o+taining the "er&han%ise to sell' ,ow we nee% to
9ro&ee% to the neBt i"9ortant ste9' How %o yo "arket yor waresE
How to Market on e:a'
.efore yo list yor first ite" on e.ay@ +rowse throgh the site an% look
at other seller?s 9ro%&ts' ;Ba"ine the 9i&tres of the "er&han%ise they
are selling an% rea% the %es&ri9tions of the ite"s' What %o yo like or
%islike a+ot the seller?s liste% a&tionE What &aght yor attention an%
"a%e yo look at that 9arti&lar ite" instea% of the other 1200 ite"s
that were liste% in the sa"e &ategoryE 3riti$e other seller?s listings so
yo &an a99ly yor new knowle%ge to yor own a&tion'
!or rles that shol% +e followe% are/
Take &lear@ +right 9i&tres of the ite" yo are selling Lsing a
tri9o% to ensre the 9i&tres are in shar9 fo&sM'
Write a &on&ise %es&ri9tion of the ite" that is for sale'
Dis&lose all %efe&ts that the ite" hasT %o not try to hi%e any
i"9erfe&tions'
,e4er "isinfor" or lie to a 9otential +yer'
)le n"+er 1 is 9retty o+4ios' Ha4e yo e4er s&rolle% %own an e.ay
9age looking at so"e ite"s for saleE 6f the seller hasn?t 9oste% an i"age
of the ite" in the gallery@ 6 %on?t +other to &li&k on the ite" title to see
what is there' 6f a seller &an?t affor% the (2 &ents to 9ost an i"age in the
gallery he is o+4iosly not "oti4ate% to sell his wares' 5ikewise@ ha4e yo
e4er +een intereste% in so"eone?s liste% ite" +t the 9i&tre is so +lrre%
or ot of fo&s yo &an?t really see the 9ro%&tE -o"eti"es@ the 9i&tre is
so +a%@ yo &an?t tell what they?re selling= 0o want to show off yor ite"
to &at&h a 9ros9e&ti4e +yer?s attention so 9lease take &lear 9i&tres'
* few "onths ago 6 was +rowsing throgh weight lifting e$i9"ent on
e.ay' 6 ha% a weight lifting set that 6 9lanne% to sell an% 6 wante% to get
an i%ea of what 9eo9le ha% to offer' 6 ran a&ross an ite" that liste% gy"
e$i9"ent for sell for $20@000 with no 9i&tres an% Cst a +rief
%es&ri9tion' 6 noti&e% the seller was new Lthis was their first listingM an% 6
felt a little sorry for the" an% e"aile% the" with so"e a%4i&e' 6 a%4ise%
the" they nee%e% to insert so"e 9hotos of in%i4i%al e$i9"ent an%
"ay+e a 9hoto of the whole gy"' 6 eB9laine% that with the" +eing new
to e.ay an% a&tioning e$i9"ent for s&h a high 9ri&e an% no 9hotos@ no
one wol% +i% on their gy" e$i9"ent' 6 offere% this a%4i&e in a frien%ly
"anner an% the 9erson %i% e"ail +a&k an% sai% there was too "&h
e$i9"ent to 9hotogra9h an% they Cst &ol%n?t list e4erything that was
for sale' ,ee%less to say no one +i% on the gy" e$i9"ent an% the seller
still ha% to 9ay the e.ay fees for rnning the a%' 0o wol% think they
learne% their lesson +t a week later the sa"e a% ran again with the
sa"e reslts'
-ome Im8ortant "ules to Hel8 ;our -ales
The first i"9ortant rle an% the +est a%4i&e 6 &an gi4e a new+ie e.ay
+siness seller is get organiQe%'
*fter yo ha4e 9r&hase% yor "er&han%ise for a&tions@ take a &o9le
hors or %ays an% 9hotogra9h ea&h ite"' Then write a &lear@ infor"ati4e
%es&ri9tion of the ite"' Doing this ahea% of ti"e will sa4e ti"e an% yo
will +e a+le to 9la&e all yor "er&han%ise 9 for a&tion whene4er yo
%esire withot ha4ing to get the &a"era ot or taB yor "in% with
writing' This will +e&o"e i"9ortant as yor +siness grows an% yor ti"e
is li"ite%'
)le n"+er 2 an% ( shol% +e self eB9lanatory' 5et the 9otential +yer
know eBa&tly what they are +i%%ing on' Gi4e the" all the 9ertinent
%etails of the ite" 9 for a&tion an% if yo %on?t know the "ake or
"o%el year@ let the" know' *lso@ %is&lose any %efe&ts or +le"ishes the
ite" "ay ha4e' Don?t try to hi%e a %efe&t or s&rat&h as this is %ishonest
an% "ay lea% to an nha99y +yer' Treat yor +yers as &sto"ers'
)le n"+er 4 shol% +e followe% in all yor e4ery%ay %ealings' Don?t lie
to anyone yo?re %oing +siness with' 0o want to grow yor e.ay
+siness an% the +est way to %o this is +y selling a goo% 9ro%&t at a
goo% 9ri&e an% treating 9eo9le fairly'
Tools 2or ):a' -ellers
There are "any tools yo &an tiliQe to hel9 "arket yor wares' 0o &an
fin% so"e of these tools for free on the we+ an% others yo nee% to
9r&hase' There are hn%re%s of ;A+ooks offere% on the we+ to assist
+eginning e.ay sellers an% there are &lasses offere% at an affor%a+le
9ri&e' 6t "ay +enefit yo to sa4e the "oney yo earn selling yor own
&astAoffs an% take an e.ay &lass +efore +eginning yor +siness 4entre'
Gaining knowle%ge is an asset to any $est'
There are e4en &o"9ter 9rogra"s a4aila+le to ai% yor resear&h on
e.ay' They &an hel9 yo to %eter"ine/
Whether a 9ro%&t will sell an% for how "&h
Ways to in&rease a listing]s &han&es of selling
Ways to +oost yor 9rofits on ea&h listing
Market tren%s for yor s9e&ifi& 9ro%&t
The siQe of the "arket an% yor s9e&ifi& &o"9etition
Get Items to the :u'er
*fter yo ha4e "a%e the sale@ yo nee% to shi9 the ite"' One i"9ortant
lesson is to learn how to &al&late the &ost of shi99ing for ite"s' 6t will
not +enefit yor +siness if yo &harge the &sto"er $('00 for shi99ing
an% it &ost yo $2'00 to shi9' 6t is also 4ery +a% +siness to goge the
+yer with high shi99ing &osts'
0o &an 9r&hase a s"all 9ostal s&ale to weigh yor ite"s' 0o &an
&al&late shi99ing &osts +ase% on the weight of the ite" +y sing #P-@
!e%;B or #-P- we+ sites' !or hea4ier ite"s@ se a +athroo" s&ale an%
weigh yorself an% then weigh yorself hol%ing the +oBe% ite"' The
%ifferen&e will +e the weight of the +oBe% ite" yo 9lan to shi9'
Ha4ing +oBes@ ta9e an% 9a&king s99lies a4aila+le is a 9ls' To sa4e ti"e
an% frstration@ it is +est to ha4e a shi99ing +oB rea%y for the ite" yo
are a&tioning' This way yo &an ha4e the ite" 9a&ke% an% rea%y to
atta&h a shi99ing la+el on the +oB' 6 on&e sol% a target@ &o"9on% +ow
that 6 was no longer sing' The o%% sha9e of the +ow "a%e it har% to
9a&k so 6 looke% aron% for a &o9le of weeks ntil 6 fon% the right siQe
+oB for shi99ing' L6 &ol% ha4e taken the &o"9on% +ow to a #P-
shi99ing &enter an% let the" 9a&k it for "e for an otrageos &hargeM'
*fter fin%ing the right siQe +oB an% 9a&king 9 the +ow@ 6 liste% the ite"
on e.ay an% it sol% in 2 %ays' *s yo &an see@ it was s"art to fin% the
right siQe +oB +efore 9tting it 9 for a&tion'
-ol% ite"s nee% to +e "aile% off as $i&kly as 9ossi+le to the &sto"er'
The "ore 9ositi4e fee%+a&k yo re&ei4e fro" &sto"ers the higher yor
rating will +e' The higher yo?re rate%@ the "ore trst &sto"ers ha4e in
yo'
&ealing with &issatis2ie! Customers
*s with any +siness that %eals with the 9+li&@ yo will ha4e nha99y
&sto"ers'
Whether it is the $ality of the 9ro%&t they +oght@ the ti"e in shi99ing
transit or the 9ri&e they 9ai%@ &sto"ers will &o"9lain' 0o nee% to
resol4e the &o"9laint as fast an% effi&iently as 9ossi+le' 6t is "&h +etter
if yo an% the &sto"er &an resol4e any isses +y yorsel4es' PayPal
%oes ha4e a .yer Prote&tion Plan whi&h is s99ose to 9rote&t +oth
+yers an% sellers' ,oti&e@ 6 sai% <s99ose> to 9rote&t sellers' 6t really
9rote&ts +yers so 6 sggest if yo sell anything o4er $22'00 Lor
whate4er a"ont yo %e&i%e yo &an?t affor% to loseM to a%% shi99ing
insran&e in the shi99ing an% han%ling that yo &harge the &sto"er'
That way if a &sto"er says the 9ar&el was lost or %a"age%@ yo &an
re&o9 yor "oney'
* &lai" of a lost ite" "ay "ean yo refn% the &sto"ers 9r&hase 9ri&e
Lless shi99ing an% han%lingM or gi4e the" a %is&ont on a ftre +y'
How well yo resol4e the &o"9laint "ay 9ay off in sales in the ftre'
On&e again@ rea% <Don?t Get .rne% on e.ay> +y -hana Wright for great
insight on e.ay selling'
-ummar'
6n re4iew@ the ste9s nee%e% for a s&&essfl e.ay +siness are/
1' )ea% all ttorials for e.ay an% PayPal
2' )egister with e.ay an% PayPal
(' -ele&t sita+le "er&han%ise
4' Photogra9h an% write 9 %es&ri9tion of ite" to +e a&tione%
2' 5ist the "er&han%ise for a&tion
:' -hi9 a&tione% ite" to +i% winner
One of the +iggest "istakes a new+ie e.ay seller "akes is not rea%ing
the rles an% reglations for e.ay an% PayPal' 6 "entione% this at the
+eginning of this arti&le +t want to stress its i"9ortan&e' To "ake
"oney selling yo "st follow &ertain gi%elines whi&h will 9rote&t yo
an% yor earnings'
-etting yor goal of $100 a %ay in e.ay sales is 4ia+le' 0o nee% to
resear&h yor 9ro%&ts an% 9lan for this +siness to s&&ee%' Don?t +e
afrai% of "aking "istakes or failing@ Cst work har% to rea&h yor goals'
When yo ha4e those first sales n%er yor +elt yo will know what it
feels like to +e a winner'
0o &an earn an in&o"e fro" selling "er&han%ise or ser4i&es on e.ay'
;arning $100 a %ay is not nreasona+le an% after a "onth or "ore yor
earnings &ol% &ertainly in&rease'
Ha99y e.aying
Kim an! &oris McCiel li4e in the 3hi&ago s+r+s with their %og@ .ster'
0o &an 4isit Hi" an% Doris at www'TheOnlineMarketing-trategies'&o"
or .ster1s we+ site at www'5arge.ree%!a"ilyDogs'&o"'
Tren!marketing
Written +y Here"y ;stes
6?" not a well known "arketer'
-o@ what %o 6 %oE
6 "ake "oney e4ery single %ay'
6 ne4er "iss a +eat'
OkW how %o 6 %o itE 6 kee9 "y eyes o9en' 6 follow the "e%ia' 6 &hase
stories an% "ake as "&h "oney fro" the" as 6 &an while they?re still
hot'
That?s what this re9ort is a+ot'
6?" going to tea&h yo one of "y "etho%s for ri%ing the &oatAtails of the
"e%ia an% "aking as "&h "oney as yo &an fro" the hottest stories in
the worl%'
.efore we get starte%@ 6 want yo to know that 6 "a%e D*M, sre@ there
was no way 6 wol% lose "oney +y telling yo how to %o this stff' 6?4e
+een %oing this for o4er a year@ an% ha4e ha% so"e 4ery 9rofita+le
"onths +y si"9ly wat&hing an% "arketing to tren%s'
This short re9ort is a+ot "aking 1001s of %ollars throgh hot stories an%
9otentially 10001s of %ollars 9er week'
-on% like fn to yoE
Goo%' 5et?s get starte%'
art ' D 6et +repared
The wor% tren% "eans to &hange' Lat least one of the %efinitions "eans
thatM
6f yo?re going to +e following tren%s to "ake "oney@ yo ha4e to +e
9re9are% for any sitation@ story@ or e4ent +e&ase things &hange e4ery
"inte se&on%' 6f yo are not 9re9are%@ yo?ll +e left +ehin%@ while
e4eryone else "akes off with the treasre'
Sidenote: One of the easiest ways to "ake a lot of "oney +y
following tren%s is to +e an affiliate 9+lisher'
0o?ll ty9i&ally fin% *ffiliate ,etworks that offer 9ayA9erAlea%
&a"9aigns@ 4ery +enefi&ial for tren% "arketing@ +e&ase these
&a"9aigns re$ire less selling on yor 9art@ an% are easy to
i"9le"ent $i&kly while yo 9t together +igger offers'
': 8ave several affiliate accounts with different networks:
The &on&e9t here is si"9le enogh/ 6f yo ha4e a&&onts with "lti9le
affiliate networks@ yo ha4e "ore &hoi&es of offers to 9ro"ote when the
ti"e &o"es to a&tally "ake a &hoi&e'
-o"e networks are hge@ so +e&o"ing fa"iliar with *55 of their offers
&an +e 4ery %iffi&lt' * goo% i%ea is to fa"iliariQe yorself with yor
*ffiliate Manager at ea&h network' This will hel9 yo sa4e ti"e when a
hot story &o"es ot@ +e&ase instea% of rifling throgh offers@ yo Cst
"ake a &all to the *M Laffiliate "anagerM@ tell hi"Dher what yo nee%@
an% they fin% the &a"9aign for yo'
;*-0=
"#$%&: 'ou (ust )ound out O* Simpson was arrested #+#IN!
,hat the -ec.//!! There are thousands o) people who love0hate
O*1 ,hat would be a good o))er )or the people who li.e him/ ,hat
about the people who hate him/
2all! instant message! or email your a))iliate manager 3#$4 and
as.1 I) one doesn5t .now6 since you were prepared! (ust move to
the next until you get the per)ect o))er1
*: 8ave multiple sources of news directly fed to you:
-in&e )-- &a"e ot@ s9otting tren%s or hot stories has +e&o"e 4ery easy'
WhyE .e&ase on&e a story hits the wire@ e4eryone is trying to 9sh the
info ot faster than the other gy@ an% the easiest way to get news
stories ot is throgh e"ail an% )--'
.eing 9re9are% +y ha4ing 4arios )-- ,ews fee%s &o"ing in ensres that
yo ha4e the latest news fro" "lti9le sor&es to hel9 yo target
%ifferent "arkets'
3: Ainally, make sure you have several advertising methods in place at all
times:
6f yo?re going to get the wor% ot@ yo nee% to ha4e 9la&es to trn to for
i""e%iate eB9osre'
Make sre yo ha4e a &o9le of %ifferent PP3 L9ay 9er &li&kM a&&onts@
"ay+e a 3PM L&ost 9er "illionM a%4ertising "etho%@ an% other te&hni$es
that yo &an se to %ri4e &rios tren%y news rea%ers to yor offers'
!or instan&e@ 6 like sing 0-M L0ahoo -ear&h MarketingM for &hea9 '10
&li&ks &a"9aigns that nee% a fast rea&tion fro" the 0ahoo news hon%s'
Don?t H#-T rely on Google *%wor%s' 0o?ll lea4e a lot of "oney on the
ta+le an% &o"9etition will ne4er +e too far +ehin% yo'
Ok' -T*0 P);P*);D' -on% a%4i&e@ rightE 5et?s %o a $i&k &he&klist
+efore we go on to start hnting or hot news stories'
%"T $ CH)CC.I-T=
*M Go get a&&onts with se4eral affiliate networks' 6?4e liste% se4eral
goo% ones +elow/
www'&o9ea&'&o"
www'aQooglea%s'&o"
www'ne4er+lea%s'&o"
www'in&enta&li&k'&o"
www'ro&ket9rofits'&o"
www'reBto9ia'&o"
www'"illni&"e%ia'&o"
www'&9ae"9ire'&o"
.M Get )-- news fee%s sent %ire&tly to yo' Go to 0ahoo@ 3,, or
anyone else that offers )-- news fee%s@ an% get signe% 9 for their
news'
3M Go get set 9 with "lti9le for"s of a%4ertising'
htt9/DDa%wor%s'google'&o"
htt9/DDs"all+siness'yahoo'&o"D"arketing
htt9/DDa%&enter'"sn'&o"
htt9/DDwww'a%+rite'&o"
htt9/DDwww'"i4a'&o"
htt9/DDwww'&liBor'&o"
htt9/DDwww'teBtAlinkAa%s'&o"
art 2 P The Metho!
A: Aind >our 1tories:
6 "entione% earlier that yo wol% nee% to ta9 into )-- fee%s for "aCor
news otlets' This will kee9 yo 9 to s9ee% with hot news stories to take
a%4antage of early while e4eryone else is trying to figre ot how to
"ake "oney fro" all the +QQ'
6t will +e 4ery i"9ortant to se ti"ing to yor a%4antage as "&h as
9ossi+le'
My a%4i&e wol% +e to fin% 2A10 of the highest traffi& news relate% sites
on the 6nternet an% 9lg into their fee%s'
This will ensre that yo?re always alerte% of new stories as they &o"e
ot'
Here are a few Cst to hel9 yo ot'
news'yahoo'&o" L0ahoo !eatre% tooM
&nn'&o" L"oney'&o"M
"sn'&o" L"sn+&'&o"M
&net'&o"
news'google'&o"
%r%gere9ort'&o"
+reit+art'&o"
*ll these are eB&ellent@ an% there are hn%re%s "ore that yo &an get ot
there an% fin%'
The 9oint here is to go to the to9 news sites@ an% get 9lgge% into their
fee%s so that yo %on?t ha4e to srf for infor"ation' #lti"ately yo will
fin% a way to ato"ate a lot of things@ so kee9 that in "in% while yo
work'
*lso@ if yo ha4e tele4ision@ aron% (A49"@ lo&al news stations start
talking a+ot what?s going to +e on the news later on that %ay' Great
sor&e of infor"ation for yo'
B: 6et Eeywords Arom >our 1tory
While yo?re in4estigating yor hot news story@ take the ti"e to &reate a
short keywor% list as yo rea%' What 6 "ean is/ note the wor%s or
9hrases that are "ost likely to stan% ot to other rea%ers@ that they will
9otentially go sear&h for'
This is really easy to %o' Here?s an eBa"9le/
-TA";= UG.I)-T &AG AF TH) ;)%" CHA-)3
Possi+le Neywor%s/
1' ;lwoo% L%og?s na"eM
2' gly %og
(' gliest %og
4' worl%?s gliest %og
2' 3hinese 3reste% Lty9e of %ogM
:' Naren Kigley Lowner of %ogM
7' gly %og &ontest
6f yo know anything a+ot keywor% resear&h@ yo?ll know that there are
100s of ways to eB9an% on these wor%s to target e4en "ore ni&he 4isitors
Lan% s9en% less "oney longer than yor &o"9etitionM'
6f yo %o not know "&h a+ot keywor% resear&h an% want to get Lwhat 6
think isM the +est infor"ation on the s+Ce&t@ %ownloa% *aron Wall?s -;O
;A+ook'
6t?s the only -;O +ook 6?ll e4er re&o""en% again@ an% 6 a&tally wrote "y
own so"e ti"e ago@ so that shol% tell yo a lot'
Sidenote: ;4en if yo %on?t 9lan on sing -;O@ knowing how to %o
keywor% resear&h is 4ery 6MPO)T*,T' 6t will sa4eD"ake yo so
"&h "ore "oney than +eing ignorant on the s+Ce&t'
One thing 6 always %o when fin%ing keywor%s is to se a "iss9elling tool'
These things work like &lo&kwork@ +e&ase 9eo9le are *5W*0-
"iss9elling things'
'ou can get a free misspelling tool here& 79-- :eyword /isspelling Tool
There;s also the 5oogle suggestion tool& 79-- 5oogle <uggestion Tool =in#
These are Cst a &o9le of LfreeM tools 6 highly re&o""en%'
C: Aind "ut 8ow +opular >our 1tory Bs F"r Bs 6oing $o BeG
On&e yo ha4e yor stories? keywor%s@ there?s a 4ery i"9ortant tool
9ro4i%e% +y Google that will hel9 yo gage the 9o9larity Lor ensing
9o9larityM of a 9arti&lar story@ an% where the +QQ is &o"ing fro"'
Here?s a link to the Google tren%s tool/ htt9/DDwww'google'&o"Dtren%s
Sidenote: There is a to9 100 of the hottest sear&h for stories on
Google@ whi&h@ if yo &an kee9 9 with@ &an "ake yo a WHO5; lot
of "oney'
6t?s a little ge" that not e4eryone knows a+ot an%@ e4en +etter for
yo@ al"ost no one knows how to "ake "oney with it'
6f yo fin% any of yor keywor%s in this to9 10 or to9 100 lists@ fin%
a killer offer an% C"9 into the a%4ertising 9hase *-*P=
*nother 4ery i"9ortant 9art of this tool is the listings of news arti&les an%
+log 9osts to show yo where the +QQ for yor story is &o"ing fro"'
Here are a few other 9la&es to fin% news +QQ/
htt9/DD+QQ'yahoo'&o"
htt9/DD20'ly&os'&o"
htt9/DDa%la+'"sn'&o"
6f it looks like there?s a growing tren% in sear&hes for yor story or yor
story?s "ain keywor%s@ o+4iosly the sooner yo 9t yorself ot there@
the sooner yo?ll +e getting the traffi&'
We?ll re4isit this in a "o"ent@ +t for now@ the i"9ortant thing for yo to
n%erstan% is where the +QQ is &o"ing fro"'
*nother way to see what kin% of so&ial +QQ is working it?s way throgh
yor story is +y going to www'te&hnorati'&o" or www'%igg'&o" an%
sear&hing so"e of yor keywor%s there'
De9en%ing on the siQe of the sites an%Dor +logs that are alrea%y re9orting
on yor story@ these two we+sites will hel9 yo to %eter"ine the s9ike in
sear&hes an% the a"ont of traffi& yo &an eB9e&t to show yor
9ro"otions to'
!: Create "ffers Aor >our 1tory
Other than &ashing the &he&ks@ this is "y fa4orite 9art of the tren%
"arketing 9ro&ess'
6 tol% yo in an earlier se&tion to +e sre yo?4e got a&&ess to "lti9le
affiliate networks@ an% &an &o""ni&ate with yor affiliate "anager'
,his is why;
If you only ha#e accounts with 1 or < affiliate networks5 and a red hot
story comes out that neither of network has an ad#ertiser for5 you*re
either 1.6.=.5 or scrambling to put something together and taking away
from time to focus on things like writing a killer ad.
(lus5 the longer it takes you to put an offer together5 the more
competitors you could be up against +and the more money it could cost
you3.
,ow@ fin% an a%4ertiser who?s &a"9aign "at&hes yor story the +est an%
get set 9 to 9ro"ote the"'
7ecommendation:
6f yor story is "o4ing $i&kly@ 6 wol% go after a Pay Per 5ea%
&a"9aign@ where the a%4ertiser will 9ay yo for lea% s+"issions
+y yor 4isitors' These are ty9i&ally the $i&kest to set 9 an%
sally &on4ert really well'
;V*MP5;/ -tory S Worl%?s #gliest Dog
6 wol% try to fin% an eB9ensi4e 9et 9ro%&t that &ol% +e gi4en
away free to the rea%er if they fill in enogh offers' Lan% yo get
9ai% for the e"ail or Qi9 &o%e s+"issionM
#sally yo &an fin% these &a"9aigns that 9ay 2A2 +&ks 9er lea%'
There are all ty9es of 9ro"otions yo &an fin%' There are so"e 9ayA9erA
sale &a"9aigns ot there that 9ay eBtre"ely well'
On&e yo?4e &hosen yor &a"9aignLsM@ let?s "ake a lan%ing 9age that will
s9eak to the 9eo9le who are going to +e sear&hing for yor story'
This is where the in2ormation 2rom Google Tren!s an! other tools
come 1ack into 8la'/
)e"e"+er when we fon% ot where the +QQ fro" or story was &o"ing
fro"E
Well there?s gol% in the" thar hills' 5et?s take a look/
6f yo %on?t know "&h a+ot .logs or so&ial "e%ia@ the thing to
n%erstan% Les9e&ially as a tren% "arketerM is that the rea%ers are going
to 9ost their &o""ents on the story'
This is what yo nee% to +e rea%ing when &reating a lan%ing 9age for
yor offer'
.y rea%ing the &o""ents of +logs or news stories that allow sers to 9ost
fee%+a&k@ yo will get an i%ea of the $estions the target a%ien&e ha4e@
as well as their thoghts an% o9inions of the story'
This is P#); GO5D=
0o &an se this infor"ation to &raft the offer that no+o%y &an refse@
trning yor traffi& into garantee% intereste% 9arties'
TH; HO50 G)*65 J T*)G;T;D T)*!!63@ )6GHTE
-o@ let?s se or gly %og for an eBa"9le of how this wol% work/
5et?s say that there are tons of 9eo9le that are saying the %og is not
really gly@ +t that it?s a%ora+le'
0or offer is -A6AMAPA5A;
*ll yo ha4e to %o is &reate a lan%ing 9age with a 9i&tre of the %og with
the hea%line ^DO 0O# TH6,N ;5WOOD 6- TH; #G56;-T DOGE VOT; ,OW
*,D );3;6V; * $200 P;T-M*)T Lor whate4erM G6!T3*)D !);;=?
#n%erneath the 9i&tre 9t a yes +tton an% a no +tton that on&e
&li&ke%@ takes the ser to yor a%4ertiser?s lea% &a9tre 9age'
.*M= 6s it easyE 0es' Does it workE Well@ 6?4e "a%e $(00 to%ay sing this
eBa&t lan%ing 9age'
On&e yo ha4e yor lan%ing 9age &reate%@ yo?ll nee% to go get a %o"ain
na"e for yor we+site'
6 wol% go to www'na"e&hea9'&o" +e&ase e4erything see"s to work
faster there' Get a %o"ain na"e with a keywor% in the na"e'
;Ba"9le/ www';lwoo%,ot#gly'info
6 +y 'info %o"ains for this ty9e of 9ro"o for 2 reasons/
1' Peo9le sear&hing are looking for infor"ation@ an% 'info looks less
salesy'
2' 'info %o"ains are only $2'
On&e yo ha4e the %o"ain na"e@ yo &an either ha4e it re%ire&t to yor
site or get hosting set 9 an% ha4e the %o"ain 9oint to the site'
3hoi&e is yors'
The fast an% -M*)T way to %o this wol% +e to se yahoo?s we+ hosting
where yo &an get a free %o"ain na"e an% $7'77D"onth hosting'
Here?s a link to get set 9/ 0*HOO W;. HO-T6,G *,D !);; DOM*6,
Ok@ now yo?4e got an offer an% a lan%ing 9age' 5et?s get so"e traffi&
&o"ing in an% start "aking so"e 3*-H=
: !rive $raffic $o >our <ebsite
This 9art is 4ery si"9le' 0o?ll "ostly se PP3 L9ay 9er &li&kM "arketing
for these ty9es of 9ro"otions@ ntil yo get a +QQ site working' LMore on
this in a ,OT !);; training 9rogra"' hahaM 6f the story is ^!eatre%? on
0ahoo@ "ake sre to tiliQe 0ahoo?s sear&h' -a"e with M-,@ *O5 or
anywhere else@ there?s a featre% story atta&he% to a sear&h engine'
6f the story looks like it "ay last a while@ +ying 9 so"e +anner a%s
&ol% +e sefl@ along with other fa4orite "arketing te&hni$es'
The +est thing yo &an %o for yorself@ when +ying sear&h engine
a%4ertising for yor 9ro"otion@ is to see if there?s alrea%y &o"9etition on
yor keywor%s@ an% if there?s not@ +i% as low as 9ossi+le'
!or an hor to%ay 6 was getting $'01 &li&ks an% "y ;P3 Learnings 9er
&li&kM W*- $1'22 L6 s9ent $1'22 to "ake $122M'
6f yo?re not fa"iliar with Pay Per 3li&k@ there?s a TO, of infor"ation
a+ot it online' 6?" not going to try to eB9lain it in this short re9ort@ as it
goes W*0000 +eyon% or s&o9e'
Hst re"e"+er@ +i% low for as long as yo &an an% 9t as "any keywor%s
as yo &an into yor a% &a"9aigns'
*nother goo% way to a%4ertise is to go +a&k to those +logs we fon% on
Google tren%s an% Te&hnorati an% 9ost links'
Try not to +e a s9a""erW if yo ha4e the ti"e@ &ontri+te a little o9inion
or thoght'
-oon enogh yo?ll ha4e yor own news site for kee9ing 9 with this kin%
of thing'
%"T 2 CH)CC.I-T=
!in% a hot story
Get keywor%s fro" yor story
)esear&h -tory .QQ -or&es U Po9larity
3reate 0or Offer
Dri4e Traffi& To 0or Offer
Kerem' )stes is a 27 yr ol% fllAti"e 6nternet "arketer fro" Dallas@ TV
who s9e&ialiQes in 1thinking otsi%e the +oB1'
The Tren% Marketing 9roCe&t is only a s"all 9ie&e of the "arketing
9rogra" that "akes 9 Here"y1s online +siness'
6f yo wol% like to know "ore a+ot Here"y an% 9ersonaliQe% &oa&hing
o9enings@ 9lease 4isit www'Here"y;stes'&o"
(riting %rticles
Written +y Dr' Mani -i4as+ra"anian
(hat ;ou (ill 3ee!=
The O,50 things yo1ll nee% are/
A the skill Lor a willingness to learnM to write *)T635;-

A an a+ility to 9t in 2 to ( hors of work %aily

A 9atien&e''' the syste" takes so"e ti"e to work

0es@ this se$en&e of *3T6O, ste9s will tell yo eBa&tly WH*T to %o@
WH;, to %o it@ an% HOW to %o it for "aBi"" i"9a&t'
(hat To &o=
;4ery %ay@ on the Warrior -9e&ial Offer LW'-'O'M for" at
htt9/DDwww'Warrior!or"'&o"@ so"eone is rnning an offer for a 9a&k of
arti&les with Pri4ate 5a+el )ights LP5)M'
Things 4ary in ea&h offer A the to9i&@ the n"+er an% siQe of arti&les@ the
9ri&es A +t all 9ro4i%e 3O,T;,T'
*n% al"ost all of these W-O1s sell ni&ely@ earning the seller a great 9rofit'
*fter a few weeks or "onths@ "any 9eo9le &o"e +a&k to rn another
offer for an arti&le 9a&k' That also sells ot' *n% the &y&le re9eats'
0et@ the a"aQing thing is that +y %oing this sa"e 9ro&ess with a ni$e
twist@ yo &ol% trn a 1MO,;0 M*N;)1 into a sstaina+le@ stea%ily
growing 1.#-6,;--1
*ll it takes is an n%erstan%ing of how things work@ an% how to le4erage
yor efforts@ skills an% ti"e to get "aBi"" +enefit'
That1s what this re9ort will tea&h yo''' ste9 +y ste9'
Withot wasting any "ore ti"e A let1s +egin'
-te8 $ P -et Targets %n! Goals
We1ll +egin where yo shol% +egin A an% where "ost arti&le writers %o
not'
0or Goals'
The first goal is yor %esire% in&o"e'
.e&ase yo are 9lanning to "ake $100 a %ay@ write this %own'''
M0 MO,TH50 6,3OM; T*)G;T !)OM *)T635; W)6T6,G 6-/ $ (@000
The neBt target or goal to set is relate% to yor effort at writing arti&les'
How "&h ti"e %o yo ha4e a4aila+le e4ery %ay to work on yor arti&le
writingE
Write it %own/
6 H*V; ZZZZZZZZ HO#)- ;V;)0 D*0DW;;N TO W)6T; *)T635;-
L6f yo are not a+le to &o""it to a %aily writing s&he%le@ &al&late this
figre on a 19er week1 +asisM
,eBt@ esti"ate how long it will take yo to write an arti&le A on any to9i&
yo &hoose' To "ake sre yo are +eing realisti&@ &onsi%er writing a+ot
a s+Ce&t yo are ,OT an eB9ert on A that way@ yo1ll fa&tor in the ti"e
yo1ll s9en% on resear&hing the to9i&'
On&e yo1re %one@ write that %own too/
6 ;-T6M*T; ;*3H *)T635; W655 T*N; M; ZZZZZZZZ M6,#T;-DHO#)-
TO W)6T;
!inally@ let1s %o so"e "ath' ,o@ 6 %on1t think yo1ll nee% yor &al&lator
for this one Lor "ay+e yo %o=M
3al&late how "any arti&les yo1ll +e a+le to write e4ery week Lor "onthM
,"+er of arti&les 9er week J LTi"e a4aila+le to write 9er week D Ti"e
to write ea&h arti&leM
-o if yo ha4e 4 hors e4ery week an% &an write an arti&le in (0 "intes@
yo &an write ;6GHT arti&les in a week'
Then@ &o"9te how "any yo &an write in a "onth A Cst "lti9ly this
figre +y 4' Write %own the answer'
6 3*, W)6T; ZZZZZZZZZ *)T635;- ;V;)0 MO,TH
,ow@ look at yor in&o"e target that yo wrote %own +efore' 3al&late
how "&h yo1ll ha4e to &harge for ea&h arti&le in or%er to rea&h yor
target in&o"e'
!or instan&e@ if yo &an &reate (0 arti&les ea&h "onth@ then yo1ll ha4e to
&harge/
$(@000 D (0 J $100 9er arti&le
*re yo with "e so farE
Great'
,ow@ if this figre is too stee9@ then there are two soltions to "ake it
work'''
Write "ore arti&les Lwhi&h "eans yo1ll ha4e to write faster@ or s9en%
"ore ti"e ea&h "onth writingM
-ell M#5T6P5; &o9ies of ea&h arti&le to "ore than 1 &lient
6f yo work longer an% har%er@ an% &an write :0 arti&les instea% of (0@
yo &an &harge less an% rea&h yor target'
Or else@ yo &an sell yor (0 arti&les to 10 9eo9le@ ea&h 9aying yo $10
9er arti&le@ an% still rea&h yor target of $(@000 9er "onth'
Ok@ now +efore yo "o4e frther along@ get these &al&lations %one an%
written %own on 9a9er' There1s a s9e&ial 9ower in writing %own yor goals
an% targets A so 9lease %o this ,OW +efore rea%ing the neBt &ha9ter'
M0 6,3OM; T*)G;T P;) MO,TH 6- $ (@000'00
6 3*, W)6T; ZZZZZZZZZZ *)T635;- ;*3H MO,TH
TO );*3H M0 6,3OM; T*)G;T@ 6 M#-T/
-;55 M0 *)T635;- *T $ ZZZZZZZ ;*3H@ *,D

,;;D TO -;55 TH;M TO ZZZZZZ P;OP5;
-te8 2 P ick % 3iche
6f yo1re a freelan&e arti&le writer who &an generate "eaningfl &ontent
that1s 4ala+le in any ni&he@ "ore 9ower to yo' Most 9eo9le howe4er are
&o"forta+le writing a+ot to9i&s they either know well or like an% enCoy'
6f that1s yo@ 9i&k an area to 1s9e&ialiQe1 in'
)e"e"+er@ +eing a s9e&ialist is ni&e A yo will +e re&ogniQe% as an
athority on a ni&he to9i&@ an% &an &harge higher 9ri&es an% +il% a
9re"i" 9osition within a ni&he o4er ti"e A +il%ing a +arrier against
&o"9etition fro" other entrants'
One i"9ortant thing to &onsi%er when 9i&king a ni&he is whether there
are enogh 9otential +yers of arti&les in the ni&he' *nother fa&tor is to
see if it is +roa% enogh for yo to grow an% +ran&h ot as yo esta+lish
yorself in yor &hosen ni&he'
-o"e goo% e4ergreen ni&he "arkets are/
Make "oney
Health
)elationshi9s
Weight loss
-elf i"9ro4e"ent
Tra4el
Ho++y Lgo %ee9 in any one or fewM
Gar%ening
Pets
There are "any "ore yo &an &o"e 9 with' Take ti"e to think this
throgh@ as this is 9ro+a+ly the +iggest %e&ision yo1ll e4er "ake
following this "o%el' The rest is ;*-0=
,63H;L-M 6 W655 .; W)6T6,G *)T635;- O,/
1' ZZZZZZZZZZZZZZZZZZZZZZZZZ
2' ZZZZZZZZZZZZZZZZZZZZZZZZZ
(' ZZZZZZZZZZZZZZZZZZZZZZZZZ
-te8 < P "un % (arrior -8ecial A22er 6(-A7
*t the Warrior !or" there1s a se&tion where yo &an "ake an eB&lsi4e
offer to the other "e"+ers'
0es@ it &osts $20' *n% that1s the O,50 %ownsi%e=
What yo get in eB&hange for that $20 is n+elie4a+le'
6f yo1re 9shing the right +ttons@ "aking the right offer@ an% 9i&king
the right ni&he@ yo1ll +e !5OOD;D with &lients for yor arti&le writing
ser4i&es'
6f yor W-O flo9s@ an% yo lose the $20@ yo14e got a M*--6V; lesson for
yor s"all in4est"ent A an% yo know that one of the ( was wrong'''
yor offer@ yor ni&he or yor sales &o9y' Nnowing that will sa4e yo
"aCor losses later on@ an% yo &an go +a&k an% i"9ro4e yor 9it&h or
&hange yor ni&he &o"9letely=
-o@ is it enogh to Cst 9o9 9 a W-O an% waitE
*+soltely not'
61" going to tell yo so"e POW;)!#5 se&rets for getting the +iggest
retrn for yor "arketing %ollar in "aking a W-O'
3raft a MO#THAW*T;)6,G offer' !orget a+ot "aking a 9rofit the first
ti"e' 0es@ rea% that again' Do ,OT worry a+ot "aking a 9rofit A fo&s
&o"9letely on %eli4ering OV;)WH;5M6,G 4ale to yor new &lients'
That1s why yor earlier &al&lation is so 4ital' !ar too "any new+ies rn
in&re%i+le offers on the W-O for" A an% then reality +ites@ an% they fin%
the"sel4es na+le to %eli4er on the 9ro"ise' )esltE )ine% re9tations@
+a% feeling an% lost +ran% na"e'
6t1s har%er to re&o4er fro" a set+a&k than a4oi%ing getting into s&h a
"ess in the first 9la&e'
-o@ if yo know yo &an &o"forta+ly %eli4er (0 arti&les in a "onth@ "ake
yor offer for only 12 or 20 arti&les' Pro"ise %eli4ery in TH6)T0 D*0- A
an% then %elight yor &lients +y %eli4ering ;*)56;)= Think they1ll +e
e&stati&E 0o +et=
Pri&e it at a ri%i&los %is&ont' What wol% yo say if 6 offere% to write a
200Awor% arti&le for yo@ &sto"A%one@ ni$e an% tailore% to yor nee%s
A for Cst $2'20 or e4en 5;--E
Wol% yo think 61" 6,-*,;E
0e9' *n% what if 6 then %eli4ere% a kno&kAot 9ie&e of writing that yo
wol% reglarly eB9e&t to 9ay $12 or "ore to ha4e anyone else write for
yoE 3an yo s9ell DA;A5A6AGAHATA;AD &lientE= /M
0or goal is to %o 2 things/
A get &lients lining 9 to %o +siness with yo
A gi4e the" MO); than what they eB9e&te%
.oth of these hel9 yo esta+lish two &riti&al things A 3);D6.656T0 an%
T)#-T' On&e yo ha4e the"@ the sky is yor li"it' Withot the"@ yo
won1t get off the gron%'
Whi&h +rings "e to the neBt re$ire"ent A -a"9les of yor writing skill'
Pro4i%e 1 or 2 sa"9les of yor writing' 0es@ !#55 arti&les that took yo
ti"e an% resear&h to write'
*" 6 &raQy for telling yo to gi4e away yor $ality workE
0es@ &raQy like a foB= !olks who rea% yor eB&ellent arti&le "ay e4en take
it for their own se A +t gess what else they1ll %oE
They1ll );M;M.;) 0o=
The neBt ti"e they ha4e work to otsor&e@ who1ll +e the 9erson they1ll
think of gi4ing it toE The st&kA9 writer who %e"an%s $12 9er arti&le@
I&ash 9front 9lease@ 6 %on1t like +eing &heate% laterIE Or 0O#E
Get "y 9ointE
-o to s""ariQe@ "ake yor W-O irresisti+le@ in $ality@ in 9ri&e@ in
e4ery other way A +t DO ,OT +ite off "ore than yo &an &o"forta+ly
&hew' This last +it is 4ital@ as yo1ll see in the rest of this re9ort'
-te8 ? P :uil! Client "elationshi8s
0or first offer is what is &alle% a 1loss lea%er1'
*n% it only "akes sense if yo se it to +il% relationshi9s with yor
&lients A ones that yo &an le4erage for ftre 9rofit an% +siness'
-o here are so"e "an%atory ste9s to take .;!O); yo rn yor W-O'
1' ;sta+lish a 9ro&ess to &olle&t &onta&t %etails fro" yor &lients'
De9en%ing on how yo 9lan to &o""ni&ate with the"@ yo "ay
&olle&t na"e@ e"ail@ a%%ress@ 9hone n"+er@ faB or any other %ata
yo1ll nee%' Don1t go o4er+oar% A tailor it to yor 9referre% "etho%
of &onta&t'
2' 3raft a series of "essages to se in yor follow 9' !or instan&e@
%raft ot a 1thank yo1 letter that goes ot 6,-T*,T50 when yor
new &lient or%ers yor arti&le writing ser4i&e'
Will that i"9ress the"E 0o +et' Har%ly *,0O,; %oes it@ so yo1ll
stan% ot +y +eing 1%ifferent1' Want to take it a ste9 higherE -en%
the" a 9ost &ar% or thank yo note in the 9ost' Or &all the" on the
9hone=
(' Offer a +ons or gift' Most 9eo9le lo4e free+ies' Throwing in
so"ething that a%%s 4ale to their 9r&hase@ an% one they %i%n1t
eB9e&t@ a%%s to the 1%elight fa&tor1' 6t %oesn1t ha4e to +e eB9ensi4e
A Cst rele4ant an% sefl'
4' *sk for fee%+a&k an% testi"onials' On&e yo14e %eli4ere% yor work
to firstAti"e &lients@ "ake sre yo ask for fee%+a&k' *re they
ha99y with yor workE Was it all they eB9e&te%E What "ore wol%
they like to see a%%e% in the ftreE
*n% as yo esta+lish twoAway &o""ni&ation@ take this relationshi9
frther'
*sk yor &lients for a testi"onial@ one that yo &an featre on yor
we+site an% "arketing "aterial to &on4in&e other new &lients that yor
work is of high $ality'
*sk yor &lients for referrals A if they like% what they got fro" yo@ they1ll
+e gla% to tell a frien%''' +e&ase it "akes the" look goo% in a frien%1s
eyes=
Don1t gi4e 9 if yo %on1t get a res9onse the first ti"e' Peo9le are +sy'
0o are ,OT their to9 9riority' .t +y +eing res9e&tflly 9ersistent
Lwithot +eing o+noBios@ intrsi4e an% r%eM@ yo will win o4er 80O of
yor &lients into a frien%ly relationshi9 Lyes@ there will +e 10O who %on1t
res9on% at all A %on1t worry a+ot it=M
-te8 @ P Con!uct -ur0e's
0o &an %o this at any ti"e in the 9ro&ess@ +t it1s +est to wait ntil there
is so"e kin% of trst +etween yo an% yor new &lients A otherwise@ they
"ay &onsi%er yo a 9est an% ns+s&ri+e fro" yor list or ask yo to sto9
&alling=
-o go slow' Gi4e 4ale' )einfor&e the 4ale' Then rn sr4eys'
*sk a+ot their +siness' How %oes yor arti&le writing hel9 the"E What
kin% of nee% will they ha4e for yor arti&le writing ser4i&es in the ftreE
How often %o they gi4e ot arti&le writing &ontra&t workE What +%get %o
they ha4e for itE
*lso@ fin% ot how 4ala+le yor work is to the"' Di% they feel they got a
retrn on their first in4est"ent in yor ser4i&esE 3an they $antify itE
That is@ "easre how "&h in&o"e &a"e in %ire&tly fro" yor arti&leE 6f
they &an@ then it +e&o"es easier to Cstify s9en%ing MO); "oney with
yo in the ftre=
!inally@ ask for the sale'
Don1t +e +ashfl or shy' Offer yor arti&le writing ser4i&es again' ;B9lain
the reasons why yo ran that first W-O''' to gi4e new &lients a taste of
yor skills' ,ow that they are &on4in&e% yo are goo%@ wol% they
&onsi%er %oing "ore +siness with yoE
.e &on4in&ing' -howAoff what "akes yo s9erior A yor writing $ality@
yor &o""it"ent to %etail@ yor eBtensi4e resear&h@ yor eB9ertise in the
ni&he Lthis is where yo &an stan%Aot +y +eing a s9e&ialistM@ yor ti"ely
%eli4ery of finishe% work@ yor 9roofArea%ing an% la&k of gra""ar an%
s9elling "istakes''' e4erything'
.t ,;V;) "ention one thing'''' P)63;'
0o %o ,OT want to +ran% yorself as a lowA&ost 9ro4i%er A ;V;)'
That1s the +otto"Afee%er "entality that &an D;-T)O0 yor +siness
"o%el +efore it has a &han&e to take off' .e&ase whene4er so"eone else
&o"es 9 with a &hea9er offer@ yo14e lost yor e%ge' *lso@ with lower
9ri&e@ yo attra&t the WO)-T 9ossi+le &lient A the 9ri&eAsensiti4e
&o""o%ity sho99er who 4ales skill an% $ality less than %is&onts an%
%eals'
6t1s har% work@ +t the ti"e an% effort yo s9en% on e%&ating yor
"arket will 9ay off ri&h rewar%s in the ftre +siness it earns yo'
-te8 B P Generate "e8eat :usiness
This "ay well son% like +las9he"y@ +t it1s tre'
0o %o ,OT nee% hge &lient +ases to rea&h yor in&o"e targets'
!orget a+ot wanting 200 &sto"ers or 200 or 2@000' 0or in&o"e
targets &an +e "et an% eB&ee%e% with V;)0 few &lients A as long as they
are to9 $ality &lients who are %elighte% to work with yo@ a99re&iate the
$ality yo offer the"@ an% are willing to 9ay for yor work'
.t re9eat +siness is ,OT ato"ati& or garantee%'
0o14e got to +e 9roAa&ti4e a+ot wooing &lients1 +siness A an%
&ontining to offer high 4ale for 9ri&e'
-o on&e yo14e got yor first +at&h of &lients@ an% gi4en the" great
4ale@ it is V;)0 likely that (0O of the" will +e&o"e re9eat +yers'
To go +a&k to the eBa"9le fro" +efore@ if yo &an write (0 arti&les a
"onth@ an% ran yor first W-O offering to write 12 arti&les an% got 12
new &lients@ then ot of this gro9@ !6V; will likely gi4e yo "ore arti&le
writing work'
Offer the" an eB&lsi4e set of !6V; arti&les this "onth A at a %is&onte%
s9e&ial 1&lientsAonly1 9ri&e that1s lower than yor reglar rates' 6f yor
W-O 9ri&e was $2'20 9er arti&le@ an% yor reglar rates are $12 ea&h@
yo "ight 9ri&e this s9e&ial %eal at $10 9er arti&le@ or e4en $2'00
The goal is to get at least 2 9eo9le to &o"e +a&k to yo for a +igger 9a&k
of arti&les'
*lways +e fair to yor &lients' 5et1s say yo fiB a rate of $10'00 9er 200A
wor% arti&le' That1s &hea9' 0o &an then "ake it &lear that yo "ight
offer the sa"e Lor si"ilarM arti&le to a s"all gro9 of others Lsay@ a
M*V6M#M of 10M' That1s a fair %eal@ +e&ase yor &lient knows there1ll +e
little &o"9etition@ an% still gets high $ality &ontent at low 9ri&e' 0o get
9ai% a fair a"ont for yor work on the arti&le writing'
With 2 9eo9le or%ering 2 arti&les ea&h@ yo1ll now write 22 arti&les o4er a
"onth A an% earn L22 B $10M J $220
That1s less than yor in&o"e target of $(@000 A .#T yo14e now got 2
);P;*T +yers''' an% that list is worth GO5D'
Pls@ yo1re going to 1Wow1 the" again''' +y gi4ing the" not 2 arti&les
ea&h@ +t -6V=
2007 The Internet Marketing Inner Circle Page 1(0 of 247
0es@ yo ha4e reser4e &a9a&ity for 2 "ore arti&les Lre"e"+er@ yo &an
write (0 ea&h "onthEM A an% yo gi4e away one ea&h to D;56GHT the
4ale% &lients=
*n% yo1ll +e "onetiQing those eBtra 2 arti&les as well A see the ftre
se&tion on re9r9osing A so yo1ll get to kill 2 +ir%s with one stone=
-te8 7 P Gunning For Continue! :usiness
#ntil this 9oint@ yo1re still in a 9osition where yo nee% to 1sing for yor
s99er1' 6n other wor%s@ yo sell an% yo win &ontra&ts' .t that1s har%
work A an% as $i&kly as 9ossi+le@ yo want to "o4e o4er to getting
stea%y &ontine% in&o"e fro" arti&le writing@ withot &hasing &onstantly
after new &lients'
-o yo "ake yor );P;*T +yers a har% to resist offer'
6f they1ll &o""it to or%ering a &ertain "ini"" n"+er of arti&les e4ery
"onth@ yo1ll lo&k the" in to s9e&ial low rates A !O);V;)'
Many will a&&e9t' -ell ot as "&h of yor (0 arti&lesD"onth in4entory as
9ossi+le@ e4en at lower than fll rates' !or eBa"9le@ yo &ol% offer to %o
the" at $7 ea&h instea% of yor reglar rate of $10 A +t only if they
agree to a "ini"" or%er ea&h "onth'
Then@ get 9er"ission to +ill their &re%it &ar% e4ery "onth A
*#TOM*T63*550=
6n one stroke@ yo "o4e% fro" 1sto9 an% start1 &ash flow to a 1stea%y
in&o"e strea"1'
-te8 R P "e8ur8ose ;our %rticles
)e"e"+er the eBtra 2 arti&les yo wrote whi&h yo ga4e away as
+onses to yor );P;*T +yers at no &ost'
Well@ how a+ot selling Cst O,; MO); &o9y of the" A to yor nonAre9eat
+yersE
*t a s9e&ial %is&ont=
There1s one little thing yo shol% %o@ +t it1s easy' )ewrite "ost of the
arti&le A a si"9le rewor%ing is enogh' *fter all@ 9lanning an% resear&hing
an arti&le is the har%est work' )e9hrasing "ost of the &ontent is easy A
an% $i&k'
.y gi4ing yor firstAti"e +yers another 4ery s9e&ial %eal@ yo1ll in&rease
the &han&e of "aking the" );P;*T +yers A an% as 614e alrea%y
"entione%@ this list is GO5D'
They +y "ore often'
They +y higher 4ale'
They &o"9lain less'
They are ha99ier to gi4e yo referrals'
They stay with yo as &lients for longer'
*fter all@ they are +ying the -;3O,D ti"e only +e&ase yo %eli4ere%
great 4ale the first ti"e=
There are "any other ways yo &an re9r9ose &ontent that yo ha4en1t
yet sol%'
0o &an &on4ert arti&les into shorter +log 9osts an% sell the" with P5)
rights to a %ifferent gro9'
Or &o"9ile the" into a short re9ort or e+ook A an% gi4e it away to +il%
yor list@ or sell at an intro%&tory low 9ri&e'
Or yo &an trn the arti&les into a re+ran%a+le PD! re9ort sing one of
"any tools like ViralPD! A an% then let others re+ran% it for a low fee''' or
e4en free@ if it hel9s +il% yor +siness an% +ran%'
Or yo "ay Cst kee9 the reser4e arti&les in a fol%er@ to +n%le into a
WHOPP6,G +ig &olle&tion of the"e% arti&les A to sell in a gran% gala sale@
later on'
1tudying $he Numbers
What 614e 9resente% is a V;)0 MOD;-T set of reslts that will not +e har%
to "eet' 6f yo1re a "ore "arketing sa44y 9erson@ an% yo "ake the
right offer@ yo &ol% ha4e (0 new &lients in the first ron% Lor se&on%M A
an% that will ra"9 9 yor reslts e4en faster'
.t e4en with these "o%est figres@ if yo sti&k with the 9lan an% follow
throgh@ here1s how yor n"+ers will look/
1st W'-'O' A 12 sales A $(7'20
!ollow 9 offer A 2 sales A $220
Monthly +ille% &lients A $172
5ater W'-'O' A (0 sales A $72'00
!ollow 9 offer A 10 sales A $200
Monthly +ille% &lients A $(20
*n% +e&ase yo ha4e tol% &lients yo will +e "aking the arti&les
a4aila+le to a few other +yers L9refera+ly after "o%ifi&ationM@ yo ha4e
roo" to +e &reati4e with yor "arketing'
0o &an +n%le 2 arti&les into a 19a&k1 an% sell it to 2 +yers
0o &an a&tion off in%i4i%al arti&les to the highest +i%%er
0o &an &o"9ile a few relate% arti&les into a re9ort@ an% sell it to 2
+yers
0o &an rn T;, ron%s of W-O1s A withot writing a single new
arti&le=
*n% ea&h ron% will +ring yo a new gro9 of re9eat &lients' With ea&h
re9eat &lient@ on a4erage@ s9en%ing $(2 with yo e4ery "onth@ yo only
nee% 72 &lients to hit yor target of $(@000 a "onth'
This is fro" thinking 56,;*)50' There are "lti9le ways to tweak these
figres +y throwing in other o9tions@ like "aking it a "e"+ershi9
9rogra"@ &reating P5) arti&le 9a&ks@ li&ensing %eals@ &sto"iQing the
&ontent for s9e&ifi& 9r9oses an% "ore'
.t to fit the the"e of this re9ort@ Cst +y writing arti&les an% rnning
s9e&ial offers@ an% getting re9eat sales fro" %elighte% &lients@ yo &an
to&h the "agi& $100 a %ay le4el working 1 to 2 hors e4ery %ay A within
a year'
-te8 H P re8are To )*8lo!e
6f yo14e %one all the ste9s to this 9oint &orre&tly@ yo1ll +e &reating a
+QQ in the "arket9la&e' Peo9le will +e talking a+ot yo as the 1go to
gy or gal1 in yor s9e&ialty' 0o1ll get nsoli&ite% re$ests to write
arti&les'
0o &an rn a se&on% s9e&ial offer@ an% get a fresh ron% of &lients to %o
+siness with yo' *n% ot of that new gro9@ a few will +e&o"e re9eat
&lients'
-oon@ yo "ay fin% yorself stret&he% to +reaking 9oint'
Don1t +reak' 6nstea%@ get s"art=
2007 The Internet Marketing Inner Circle Page 1(( of 247
Many info9reners at this 9oint will either get gree%y an% raise 9ri&es@ or
get laQy an% start 9shing ot sho%%y work@ or si"9ly &lose ranks an%
trn %own frther +siness'
0o %on1t ha4e to''' if yo se 5;V;)*G;'
6 "entione% how "any writers are rnning W-O1s for arti&le writing
ser4i&es' -rely so"e of the" will +e gla% to 9artner with yoE=
-o *-N TH;M'
Make the" an irresisti+le %eal A +y gi4ing away 70O or 70O or e4en
80O of 0O#) 9rofits to han%le yor o4erflow'
)e"e"+er@ 100O of nothing is still ,OTH6,G''' an% 10O of so"ething is
"ore than that=
Of &orse@ negotiate the +est %eal for yorself A +t %on1t get stingy or
s"allA"in%e% or yo1ll lose "ore than yo sa4e'
.y 9artnering 9 with other $ality writers@ yo are now taking another
signifi&ant ste9 9 the +siness la%%er'''
0o1re trning a 1"oney "aker1 into a 1+siness1 A an% 9ositioning yorself
as a 1+siness owner1 instea% of a &ontra&te% e"9loyee'
!n@ rightE
-te8 $0 P The Home,"un
0o1re now in an en4ia+le 9osition that 4ery few s"art@ sa44y arti&le
writers e4er rea&h'
!ro" this 9oint forwar%@ there are "lti9le o9tions a4aila+le A an% yo
shol% &onsi%er the one +est site% to yor nee%s'
0o &an &ontine working yor 9art of the +siness an% han%ing o4er
eBtra work to yor 9artners'
0o &an re&rit "ore 9artners to han%le the writing@ an% yo &an fo&s
only on &lient a&$isition an% s99ort isses'
0o &an e4en "o4e away fro" these +its@ an% fin% a relia+le 9erson to
otsor&e that 9art'
*n% then@ yo1re free to rein4est 9art of yor 9rofits into growing yor
+siness frther'
De4elo9 a syste"ati& a99roa&h to rnning W-O1s to get new &lients into
yor arti&le writing +siness 1fnnel1'
)n 9ai% a%s or &onta&t HV 9artners to fill the fnnel at the wi%est 9art of
the "oth'
*n% then@ +y following the sa"e se$en&e of ste9s that let yo +il% yor
first set of );P;*T .#0;)-@ yo1ll get an e4er growing n"+er of new
&lients to kee9 %oing +siness with yo for longer@ 9aying yo "ore
"oney 9er arti&le@ an% %oing it on a "onthly re&rring +asis@ gi4ing yo
&ash flow se&rity an% +siness sta+ility'
0o &an also wi%en yor 9ro%&t line +y 9a&kaging yor sr9ls arti&les
into +n%les to offer with P5) to M#5T6P5; +yers A so nothing goes
1waste%1'
0o &an sell 1se"iAeB&lsi4e1 or 1nonAeB&lsi4e1 rights to yor arti&les@
letting yo se the" yorself to "onetiQe in %ifferent ways'
0o &an &onsi%er li&ensing an% syn%i&ating %eals for yor arti&les@ gi4ing
yo another in&o"e strea" that1s re&rring an% ongoing'
*n% there1s a lot "ore A +t that1s way +eyon% the s&o9e of this re9ort' /M
We14e &o"e a long way sin&e we starte% ot with a W-O writing 22
arti&les a "onth A an% now ha4e the fon%ation of an arti&le writing
.#-6,;-- that &ol% 9otentially +e&o"e a &ontent &reating POW;)A
HO#-;'
.t it all +egins with taking *3T6O,'
)ea%ing this re9ort "ay get yo all ins9ire% an% fire%A9 A +t it "atters
nothing if yo %on1t follow 9 with a 9lan an% 9t it into a&tion right
away'
6t1s not &o"9leB or togh or risky'
6t %oes re$ire so"e effort@ thogh A an% &o""it"ent to a goal'
6 ho9e yo fon% this short re9ort hel9fl@ an% wish yo e4ery s&&ess as
an arti&le writing +siness owner'
To yor 1." Marketing1 );VO5#T6O,=
*ll s&&ess
Dr' Mani
6nternet info9rener &r/Mani -i0asu1ramanian has +een online sin&e
188:@ an% hel9e% hn%re%s of +siness owners +il% online infor"ation
e"9ires' He shares 9owerfl ti9s@ i%eas an% se&rets a+ot a&hie4ing
s&&ess an% +il%ing "assi4e wealth fro" infor"ation 9ro%&ts in his
I6nternet 6nfo9rener Ti9sI eQine' htt9/DDwww'internetinfo9rener'&o"D
2007 The Internet Marketing Inner Circle Page 1(: of 247
Gra8hics
Written +y Mi&helle .rose
This &ha9ter was written to en&orage an% hel9 e4ery%ay 9eo9le who
wol% like to &reate gra9hi&s for 3*-H= 0o &an +egin an entire online
+siness &reating gra9hi&s@ or yo &an kee9 it to a &o9le hors 9er %ay
+y a&&e9ting only one &lient or <"iniAsite Co+> 9er %ay'
Hello@ "y na"e is Mi&helle .rose@ owner of ;3o4er!V'&o"' 6?" a
40AyearAol% <stayAatAho"e "o"> of two in&re%i+le little +oys' This &ool
"o" has +een s&&essflly "aking "oney +y &reating gra9hi&s an%
we+sites for aron% 7 years'
6 originally starte% +y &reating we+sites an% gra9hi&s for lo&al &sto"ers
in "y area@ then 6 +egan to s9e&ialiQe in online <"iniAsite> %esigns %ring
the 9ast 2A( years' 6t has +een a won%erfl S an% 9rofita+le S eB9erien&e
for "e' One that has allowe% "e to +il% a <for real> online +siness that
will kee9 getting +etter o4er ti"e'
6f yo ha4e a strong +a&kgron% in *rt@ &reating gra9hi&s online will +e
4ery easy for yo' 6f yo &an?t %raw a si"9le sti&k figre@ %on?t worry A
yo &an still &reate gra9hi&s online Lhonest@ yo 3*,M W e4en if they are
Cst 0O#) OW, gra9hi&s' 0o will sa4e "oney +y not hiring %esigners
an% yo?ll +e a+le to &reate yor own gra9hi&s on 0O#) s&he%le' Or@ yo
&an take it to the neBt le4el@ &reate gra9hi&s for others an% get 9ai% $ite
well= .t it W655 take a +it of ti"e an% 9ra&ti&e'
How M#3H ti"e an% 9ra&ti&e@ rightE H""@ well nowW
That %e9en%s on yo an% the ty9e of 9erson yo are' 0o "ay +e a 4ery
"oti4ate% 9erson who will trn ot to +e like two of "y <9artners in
%esign> who ra9i%ly C"9e% the s&ales to &reate %esigns for so"e of the
+iggest na"es on the net in less than : "onths S or yo "ay Cst want
to work with lo&al &sto"ers in yor area' ;ither way@ the +etter yo get
at &reating gra9hi&s@ the "ore yo will +e a+le to &harge S an% the less
ti"e it?s going to take yo to "ake that $100'00 9er %ay'
,ow 6?" not going to <sgarA&oat> anything here S yo "ay ha4e a large
learning &r4e in the +eginning an% this is going to take so"e WO)N' *re
yo afrai% of that 4Aletter wor%E 6f yo are@ then &reating "oney fro"
<ele&trons> o4er the internet "ay not +e for yo' ,e4er "in% how easy
they all say it will +e S it "ight +e <te&hni&ally> easy S it "ight not take
e4ery on&e of yor +rain 9ower all the ti"e@ +t it will +e WO)N'
-o how &an yo &reate gra9hi&s in a &o9le hors a %ay to earn$100'00
+&ks 9er %ayE
0o 3*,@ +t first yo?re going to ha4e to learn how' 0o?ll ha4e to get
se% to the sto&k hoses an% how to sear&h for the right i"ages' 0o will
nee% to know the legalities &on&erning the i"ages yo se@ so that yo
%on?t get yorself or yor &sto"ers in any kin% of tro+le with &o9yright
%is9tes' 0o?ll nee% to %e4elo9 enogh skill to 9t the i"ages together
$i&kly an% effi&iently' 0o?ll nee% to learn how to relate to other 9eo9le
an% ask the right $estions so that yo &an %ial in the %esign on the first
&o9le tries' -re +eats the he&k ot of sweating in so"e fa&tory@ thogh@
6 &an tell yo that'
0o will also nee% to P)*3T63;' Pra&ti&e@ 9ra&ti&e@ 9ra&ti&e' Hst like
anything else yo?4e gotten goo% at S yo?ll ha4e to 9ra&ti&e' -o"e
9eo9le ha4e a natral <eye> for gra9hi&s an% how they go together S
others ha4e to %e4elo9 that <eye'>
One thing that will hel9 yo +il% an <eye> for gra9hi&s@ is to srf aron%
the internet an% look at so"e of the gra9hi&s other %esigners ha4e
&reate%' Go throgh so"e of these we+sites to look throgh other
%esigner?s 9ortfolios' 0o?ll +egin to get a feel for how they se &olor@
sha9es@ teBt an% i"ages' Pay &lose attention to the %esign they se for
their own 9ersonal we+site too@ not Cst their 9ortfolios'
0o &an fin% a whole +n&h of %ifferent %esigners lo&ate% at/
htt9/DDwww'"inisitewars'&o"D' We ha4e +een <at war> to see who
&reates the +est "iniAsite %esigns@ so so"e of the to9 %ogs are linke%
fro" this 9age/ htt9/DDwww'"inisitewars'&o"D%esigners'ht"l
0o?ll fin% "any great %esign sa"9les +y &he&king ot e4eryone?s
9ortfolios'
,ow@ "any of s %on?t "in% yo &reating what is &alle% a <swi9e file>
fro" or sites Lan% 6 won?t s9eak for e4eryoneM@ +t yo &an %o it as long
as yo %on?t &o9y anyone?s work or "isse their gra9hi&s' That wol% +e
a 4iolation of &o9yright' More a+ot &reating a swi9e file later@ +t 6 %o
want yo to know the +est way to %e4elo9 yor <gra9hi& eye> S is to fin%
other %esigns yo really like S then kee9 going o4er e4ery little %etail S
asking yorself WH0 yo like the %esign' Then yo?ll try to %o so"ething
si"ilar yorself'
The &rrent <fa%> in we+site %esign right now is e+ook &o4ers@ software
+oBes@ hea%ers an% one 9age "ini site %esigns' .y this 6 "ean there is a
H#G; "arket for these ser4i&es' 6f yo &an learn to &reate these ty9es of
gra9hi&s@ yo?ll +e "aking $100'00 9er %ay in no ti"e'
What 6- a <"iniAsite> %esign anywayEGla% yo aske%=
Mini site %esigns are si"9ler to &reate than hge <fll +lown> we+sites@
9ls they ha4e +een 9ro4en to sell %igital an% other 9ro%&ts "&h "ore
effe&ti4ely' These <"ini site gra9hi&s> &onsist of/
Hea%ers S i"ages for the to9 of the we+ 9age
!ooters S i"ages for the +otto" of the we+ 9age
.a&kgron%s S i"ages that are se% for the +a&kgron%s of the we+
9ages
Or%er .ttons S a gra9hi& that has a 9ay link atta&he%
-oftware .oBes S an i"age that rese"+les a software +oB like the
+oB yo?% get when yo 9r&hase software
e.ook 3o4ers S i"ages that look Cst like a reglar +ook &o4er
,a4igation +ars S "ay +e i"ages or teBt atta&he% to or +elow the
hea%er
Peo9le Pi&tres S i"ages that are &ro99e% an% &leane% 9 to show
who &reate% a 9arti&lar 9ro%&t@ or to +e se% with testi"onials'
-in&e there are so "any new 9eo9le getting on the internet ea&h %ay@
there are "any MO); 9eo9le who are learning how to %e4elo9 their own
%igital 9ro%&ts' These %igital 9ro%&ts nee% the i"ages liste% a+o4e to
hel9 sell these %igital 9ro%&ts' That "eans the %igital &o4erD"iniAsite
%esign "arket isn?t going to %isa99ear any ti"e soon'
0o &an always %o <9rint> &o4ers too' There is a large "arket for a&tal
+ook &o4ers that are sent to a 9rinter or flfill"ent &o"9any to +e 9rinte%
in har% &o9y@ not Cst %igital for"' The +etter yo are at %e4elo9ing 9rint
gra9hi&s S the higher yor fees will go'
.etMs Get -tarte! :' )*8laining The Tools ;ouMll 3ee!
Hate to tell yo thisW +t first off@ yo will H*V; to get *%o+e Photosho9
to %o this Co+ $i&kly@ easily an% 9rofessionally' 6 know there are "any
other gra9hi& 9rogra"s ot there@ +t Photosho9 is the in%stry stan%ar%'
0o &an %o "&h "ore with Photosho9 that yo &an with other 9rogra"s'
There is si"9ly too "&h to list here@ +t if yo want to &reate the .;-T
gra9hi&s@ yo nee% the .;-T 9rogra" for the Co+'
The reason 6 hate to tell yo that yo?ll nee% Photosho9 is +e&ase of the
eB9ense' 0o &an go to *%o+e Photosho9 an% see that the &rrent 9ri&e is
aron% $:48'00' ;B9ensi4e@ yes S +t worth it'
,owW
0o &an always try <;.*0> if yo wol% like to try fin%ing a +argain on
Photosho9' 6 Cst %i% a +rief keywor% sear&h on <*%o+e Photosho9> an%
here?s what 6 got/ Photosho9 on ;+ay'
,ow@ 6 3*#T6O, yo S if yo %e&i%e to +y *,0 software fro" ;+ay@
P5;*-; S );*D TH; *#3T6O, D;-3)6PT6O, 3*);!#550' 3he&k the
seller?s fee%+a&k@ +y fro" a 9ower seller an% "ake sre they %on?t ha4e
a +n&h of negati4e fee%+a&k within the last &o9le "onths' .yer
.;W*);' .t hey@ ;+ay is always an o9tion A nless yo ha4e an eBtra
$:20'00 laying aron% to s9en%'
Or@ yo &an %o the trial %ownloa% fro" the *%o+e we+site whi&h lasts for
(0 %ays' -ee if the interest an% the a+ility is there@ then +y it later'
Here is another i"9ortant reason yo will nee% Photosho9'
0o &an +y what they &all <a&tion s&ri9ts> to &reate e+ook &o4ers that
will &t yor ti"e an% learning in half' *&tion s&ri9ts are little <9lgAins>
that work with Photosho9' What they %o is &on4ert an i"age that yo
&reate on to9 of a flat gi%eline into a (AD e+ook &o4er' These things are
a"aQing an% after 6 got se% to the" it took "e a WHO5; lot less ti"e to
&reate e+ook &o4ers@ re9ort &o4ers@ software +oBes et&'
-o here wol% +e yor +asi& +reak%own <tool list> so to s9eak'
*%o+e Photosho9 S try not to go earlier than 4ersion 7'0 S or yo
"ay ha4e tro+le fin%ing the right a&tion s&ri9ts'
%ction -cri8ts S There are "any %ifferent a&tion s&ri9ts a4aila+le
fro" %ifferent 9eo9le' 6f yo nee% a&tion s&ri9ts@ Mark Mon&iar%ini
has a 4ery 9o9lar 9a&kage &alle% 3o4er *&tion Pro'
% swi8e 2ile S to get yor i%eas flowing'
&omain name S think of so"ething &at&hy to &all yor %esign site
an% +y yorself a %o"ain na"e' 0o &an go to a %o"ain na"e
registrar s&h as www'go%a%%y'&o" to 9r&hase a %o"ain na"e'
Hosting S yo will nee% to &reate yor own we+site for show&asing
the gra9hi&s that yo ha4e alrea%y &reate%@ then yo &an a%% to
yor 9ortfolio ea&h ti"e yo &reate %esigns for new &lients' Hst %o
a Google sear&h for <hosting> an% sele&t a &o"9any that will "eet
yor nee%s'
(e1site S try to &reate yorself a ni&e %esign for yor own
we+site' *%% in a &onta&t 9age so &sto"ers &an &onta&t yo with
$estions' *%% a 9ortfolio 9age to show&ase yor talent' *%% a 9ri&e
list for yor ser4i&es' ;B9lain a +it a+ot yorself an% yor ser4i&es
on the ho"e9age of the site'
% lan/ ;Ba&tly what %o yo wish to a&&o"9lish online with
gra9hi&sEDo yo want to sti&k to $100'00 9er %ayEWol% yo like to
&reate an entire gra9hi& +sinessEWol% yo like only $(00'00 9er
"onthEThink a+ot what yo want to a&&o"9lish +efore yo +egin'
3reate yorself a 9lan to follow' Then -T63N to the P5*,=
The S-wi8e FileM
*s 6 "entione% earlier@ the +est way to &reate a goo% swi9e file is +y
&olle&ting gra9hi&s fro" other %esigners that yo take a liking to' This is
allowa+le@ as long as yo %on?t %ire&tly &o9y their work' 6n other wor%s@
yo?re not &olle&ting gra9hi&s for <re9li&ation> S yo are &olle&ting
gra9hi&s for -T#D06,G an% 5;*),6,G'
The 9r9ose of a swi9e file is for generating yor own i%eas' 0o &an
st%y how other %esigners se &olors@ teBt an% layots' 6f yo look at
enogh gra9hi&s@ yo?ll start to <get it>' 0o will +egin to %e4elo9 the
<eye> yo nee%' 0o will nee% to learn what looks goo% to yo an% also
what looks goo% to yor &sto"ers'
How %o yo &reate a swi9e fileE
!irst@ &reate a new fol%er on yor har% %ri4e &alle% <swi9e file> or
so"ething yo?ll re"e"+er' Then go to yor fa4orite %esigner?s we+site
an% right &li&k on the i"ages yo?% like to st%y "ore in %e9th later on'
-a4e the i"ages to this new fol%er an% yo?ll ha4e an instant swi9e file to
+rowse throgh when yo nee% i%eas' Hst re"e"+er to +e ni&e with
other?s gra9hi&s@ or yo "ay get &aght re% han%e% +reaking so"e rles=
.++a will +e right o4er'
0o know S .++a A +ig gy' Green' Got one eye in the &enter of his
hea%'
Hahahaha=
0es 6?" ki%%ing a+ot .++a@ +tW
0o 3*, get into really +ig tro+le for 4iolating &o9yrights' Hst 9lay it
safe an% %o yor +est to a4oi% any &o9yright isses'
How .ong (ill It Take To Get -tarte!+
*+ot 1 %ay=ON@ ON S "ay+e not O,; D*0 S +t how long is it going to
take yo to +y the tools@ get the" installe% an% +lo&k off so"e free ti"e
to learn so"ething new an% fnEThat?s a+ot how long it will take to get
starte%'
Ok then@ how long will it take to earn "oneyE
5ike 6 sai% S that %e9en%s on yo' On yor 9riorities@ how "&h ti"e yo
&an s9en% learning@ how $i&kly yo 9i&k 9 on new software' Don?t
worry if yo?re a +it slow@ so a" 6' 6t will take so"e 9eo9le longer to
learn an% it will take so"e 9eo9le less ti"e' 6f yo alrea%y ha4e
Photosho9 an% know how to se it S yo &an +egin to%ay'
(hat To &o First
*fter yo get Photosho9 installe%@ yo will nee% to learn how to se it'
There are literally thosan%s of ttorials on how to se Photosho9 an%
thosan%s of +ooks on the s+Ce&t' 6f yo %o a Google sear&h on <*%o+e
Photosho9 Ttorials> yo?ll fin% a list like this'
htt9/DDwww'google'&o"Dsear&hEhlJenU$Ja%o+eP9hotosho9PttorialsU+t
nGJGoogleP-ear&h?
Mark Mon&iar%ini has so"e great ttorials at/
Mark?s Photosho9 Ti9s
Mark?s 101 Totally *weso"e Photosho9 Ti9s
-tart with so"e ttorials that are easy enogh to tea&h yo how to se
the +asi& Photosho9 tools' On&e yo know how to se the tools S it will
+e&o"e easy to &reate aweso"e gra9hi&s with the 9rogra"'
% Few Ti8s An Image Houses %n! Their "ights=
Here are the "ain i"age hoses "ost of s se'
htt9/DDwww'isto&k9hoto'&o"
htt9/DDwww'+igsto&k9hoto'&o"
htt9/DDwww'%rea"sti"e'&o"
htt9/DDwww'sB&'h
htt9/DDwww'&li9art'&o"
htt9/DDwww'"orgefile'&o"
htt9/DDwww'9hototri&ity'&o"
There are "ore@ +t those are the ones or gro9 ses the "ost' 5et "e
tell yo so"ething right now' W*T3H 0O#) 6M*G; )6GHT-' Go throgh
an% rea% ea&h we+site?s TO- an% li&ensing agree"ents' 6 will try to +reak
it %own here for yo@ +t %e9en%ing on what yo want to %o with a
9arti&lar i"age S the rights are rather stri&t' 6?4e +een throgh literally
tons of TO- an% li&ensing agree"ents' 6 %o ha4e a &o"9lete re9ort on
this to9i& that is &rrently lo&ate% at www'"inisitefB'&o" A +t it will +e
"o4e% soon to it?s own %o"ain na"e at/ www'knowi"agerights'&o"
!or now@ here?s the s&oo9 as 6 n%erstan% it/
6f yo want to se the i"age for T;MP5*T;-@ we+site te"9lates@
hea%er te"9lates@ whate4erW yo nee% to go to
www'+igsto&k9hoto'&o"@ htt9/DDwww'"orgefile'&o"or
htt9/DDwww'9hototri&ity'&o"' 0o "ay not se i"ages fro" the
other sites liste% a+o4e for we+site te"9lates' The only eB&e9tion
ishtt9/DDwww'sB&'hLas long as yo get 9er"ission fro" the owner
of the 9hotogra9h=M When yo &reate gra9hi&s for other 9eo9le@
yo?ll ha4e to ask if they will +e reselling the gra9hi&s with their
9ro%&ts' Many 9eo9le will want to %o this@ so yo will ha4e to kee9
that in "in% when yo sele&t yor i"ages for yor %esign work'
6f yo want to se the i"age for yor own we+site@ or to &reate a
one ti"e %esign for O,; &lient S yo "ay se any of the sites
a+o4e' *s long as yo are sing the i"ages for yor OW, sites an%
will not +e reselling the %esigns yo &reate Las we+site te"9lates or
hea%er te"9latesM S "ost sto&k hoses will allow that with no
9ro+le"s'
Well@ ONW yo &an also 9r&hase rights fro" so"e of the other sites
a+o4e if yo?% like to "ake te"9lates with the"@ +t yo?% +etter +e
"aking -#P;) "oney first' 3he&k the feesT yo?ll see what 6 "ean' 6
think i-to&k an% .igsto&k ha4e allowe% 9ost&ar%s et&' for like 20 &re%its
now whi&h is not so +a% S +t yo are talking 20 +&ks P;) 6M*G;'
Try looking throgh 3o"sto&k or 3or+is howe4er' #hAhh@ that?s right S
none of s want to 9ay $78'82 or +etter A Cst to se an i"age one ti"e@
when it &an?t +e resol% on a te"9late@ yo &an?t "ake a 9ost&ar% ot of it
S et&' 6f 6?" 9aying that kin% of "oney@ 6?% +etter +e a+le to %o what 6
want with the i"age' 6?% rather go 9ay a +&k or so at the &hea9er sto&k
hoses@ wol%n?t yoE
What?s the %ifferen&eE
Why are rights on i"ages %ifferent for 9ost&ar%s an% te"9lates than they
are for +ook &o4ersE
Well@ if yo are sing the i"age on a 9ost&ar% or greeting &ar% S the
i"age is the .#5N of the 9ro%&t S or o4er _A` of the 9ro%&t@ whi&h
wol% +e &onsi%ere% <reselling> the i"age in it?s entirety' That?s a noAno'
-a"e with reselling any kin% of te"9lates that in&l%e yor freshly
9r&hase% i"age S yo wol% essentially +e reselling the i"age' *lso a
noAno'
.tW if yo 9t the i"age on a &o4er@ or insi%e a +ook S the i"age is
5;-- than aA _ of the total 9ro%&t' The .OON A not the i"age@ is the
<a&tal 9ro%&t@ whi&h is ON'
6f yo want to se the i"age for e+ook &o4ers@ or within e+ooks@
yo "ay se any i"age site liste% a+o4e' This is +e&ase the
.OON@ not the i"age@ is the 9ro%&t'
6f yo want to se the i"age on a 9ersonal LnonA&o""er&ialM
we+site S yo "ay %o so fro" any of the sites a+o4e'
6f yo want to se the i"age on O,; &o""er&ial we+site S all the
sites a+o4e are ON with the eB&e9tion of sB&'h 6 +elie4e' Do+le
&he&k on the rights when yo sele&t yor i"age'
6f yo want to sell the i"age one ti"e to one &sto"er for one
e+ook &o4er@ we+site@ et& S this is allowa+le +y "ost of the sites' 6f
yo se the sa"e i"age for another &sto"er or %esign@ yo will
nee% to go +y the i"age again' Hst +e sre to gi4e the TO- a
$i&k &he&k on ea&h site to "ake sre so"ething hasn?t &hange%
sin&e 6 wrote this 9'
Those are the rles as 6 n%erstan% the"@ +t 9lease S %on?t Cst take "y
wor% for it' Go look' Take so"e ti"e to know yor rights when yo
9r&hase an i"age' Make sre yo se it within those rights' Or elseW
Was that .++a?s +ig +rother 6 hear%E /AO
How To Get ;our First Customer
There are a n"+er of ways to get yor first &sto"er' 6?ll eB9lain how 6
9ersonally got starte% an% it was al"ost an a&&i%ent AA till the light +l+s
starte% going off in "y hea%=
.a&k in *9ril of 2002 6 Coine% a we+site that literally threw "e into
6nternet Marketing' 6 &an?t say enogh a+ot that "e"+ershi9 site@ 6
5OV;D it' This site has sin&e +een sol% to another owner an%
nfortnately it?s &rrently &lose%'
.efore Coining this "e"+ershi9 site@ 6 was alrea%y on a "ission to &reate
e+ook &o4ers' 6 hng ot on ;+ay $ite a +it' ;+ay was a&tally where 6
fon% <e+ooks> an% their <&o4ers>' Then one %ay 6 &a"e a&ross a 9ro%&t
&alle% P+li& Do"ain Master"in% on ;+ay an% +oght it' 6f 6 re"e"+er
right@ P+li& Do"ain Master"in% linke% "e o4er to one of "y all ti"e
fa4orite Me"+ershi9 sites SThe 5ost !iles@ whi&h was &reate% originally +y
a "an na"e% )ssell .rnson'
6 originally signe% 9 for the 5ost !iles +e&ase of all the work they were
alrea%y %oing with P+li& Do"ain "aterial' 6 %i%n?t ha4e to -3*, any
+ooks S 6 %i%n?t ha4e to T0P; any +ooks@ the 5ost !iles ha% all of that
&o4ere%' 6 re&ei4e% the wor% %o&s that 6 &ol% e%itT got the 9%f 6 &ol%
sell an% the legal %o&"entation that wol% 9rote&t "e' 6 was gla% 6
%i%n?t ha4e to fin% a goo% lawyer=*n% for the 9ri&e@ the %eal &ol%n?t +e
+eat'
*nyhow@ with "y 9re4ios eB9erien&e +eing what it was@ 6 thoght the
5ost !iles was a fantasti& i%ea' 6 Coine% within a week of first looking the
site o4er' On finally logging in@ 6 fon% that the 5ost !iles ha% a <!or">'
Oh@ "y GO-H===
The 5ost !iles !or" was the 4ery first <for"> 6?% e4er seen@ or +een
in4ol4e% in' 6t was so &ool' 6 "et so"e fantasti& 9eo9le in that for"@
in&l%ing )ssell .rnson hi"self' -in&e 6 was getting these &ool +ooks
ea&h "onth S gess whatETo get the" sol%@ they nee%e% gra9hi&s' Go
figre=<WinkAwink=>
Here?s how 6 a&tally starte% +reaking into the internetDgra9hi&s s&ene/
!irst 6 learne% how to &reate e+ook &o4ers for "y "onthly +ooks at the
5ost !iles starting for M0-;5! first' 6n other wor%s@ 6 ha% 9lanne% on
sing these +ooks to resell online@ +t they ha% no gra9hi&s' 6 &reate% "y
OW, gra9hi&s for the e+ooks@ ntil 6 got $ite goo% at it' When 6 finally
%is&o4ere% a&tion s&ri9ts@ this "a%e "y gra9hi&s look "&h "ore
9rofessional an% sha4e% HO#)- off "y ti"e' 6nstea% of &reating the" the
har% way +y han%W 6 starte% &o"ing 9 with so"e );*550 ni&e looking
&o4ers S hgW !6,*550====
-in&e 6 lo4e% the 5ost !iles for" so "&h@ 6 thoght it was a 9erfe&t
9la&e to get so"e o9inions on "y new &o4ers an% offer the" for free to
the other "e"+ers' !igre% sin&e 6 was alrea%y %oing the work for
"yself@ why not share itEWe all were sing the sa"e e+ooks after all@
why not let the other "e"+ers se the gra9hi&s tooE 6 +oght a %o"ain
na"e &alle% ;3o4er!V'&o" an% 9oste% the gra9hi&s there so the other
"e"+ers &ol% %ownloa% the"' Originally 6 ha% e+ooks an% other stff
on the site S +t &on4erte% it to a <"iniAsite> a +it later' 6 tol% the 5ost
!ile "e"+ers that they &ol% se the &o4ers on their own sites if they
&hose to@ no &harge'
* &o9le "onths after 6 starte% %oing this@ so"e of "y 9osts were getting
hit really har% on the <!ree ;&o4ers>' Then one %ay@ 6 think it was )i&har%
Oster%e Lalso a 5ost !iles "e"+erM who e"aile% "e an% sai%/
<Hey@ yo shol% +il% yor own little "e"+ershi9 site an% &reate
&o"9lete "iniAsite %esigns with the e&o4ers' Then sell the" to the
"e"+ers of the 5ost !iles'>
6 thoght a+ot that for a while an% realiQe%W yo know S that "an is
right' .t wol% that +e ON with )ssellE-o 6 Cst aske% hi"' 6 sent hi"
an e"ail an% sai% hey@ wol% it +e ON if 6 went ahea% an% &reate% a
"e"+ershi9 site to sell gra9hi&s for or +ooksE)ssell &a"e +a&k with
the <sre@ go right ahea%'>
What )ssell a&tally allowe% was sort of a <9iggy +a&k> site that went
along with his site an% that was really ni&e of hi"' 6 was in effe&t sing
his na"e an% his 5ost !iles "e"+ershi9 site to +il% so"ething new
fro"' 6f it ha%n?t +een for )ssell@ 6 wol%n?t +e as far as 6 a" to%ay S
that?s for sre' He?s a great gy'
*n% that?s where "y first &sto"ers &a"e fro"' The 5ost !iles !or"'
There was a nee%@ 6 fille% it S an% 6 &reate% gra9hi&s for the 5ost !iles for
&lose to two years@ ntil the site &lose% %own' -o let it +e known@ that
!O)#M- are a s9er 9la&e to start getting yor gra9hi&s aron%' Gi4e
so"e for free if yo nee% to at first@ so that 9eo9le get to see what yo
&reate' This also will &ir&late yor na"e so that 9eo9le will re&ogniQe
yo'
*ll yo nee% to %o is look aron%' Do so"e +rainstor"ing' Here?s so"e
"ore i%eas on where to get yor first &sto"er/
-et 9 an ;+ay a&tion in their <ser4i&es> area S offer yor &o4ers
an% gra9hi&s in an a&tion to get starte%'
Pt an a% in yor lo&al news9a9er to gain lo&al &lients for %esign
work' 0o &an &reate logos@ +asi& we+site %esigns an% 4arios other
gra9hi&s like flyers'
-et 9 a we+site an% write arti&les a+ot it to gain traffi& an%
s9rea% the wor%'
Hoin for"s an% start "eeting 9eo9le=
Go to the Warrior !or" at www'warriorfor"'&o"Dfor" an% "ake
a s9e&ial offer for yor ser4i&es to the "e"+ers there'LThat?s
a&tally where a few "ore of "y &sto"ers originally &a"e fro"'M
0o?ll fin% yorself getting so"e +siness 9retty $i&k' Wor% will s9rea%'
0o?ll get a 9ortfolio an% a goo% na"e really fast if yo %o it right' 6?"
willing to hel9 the "oti4ate% an% will +e &reating instr&tional &orses
that will tea&h this infor"ation "ore in %e9th@ +t so far 6?4e +een too
+sy %esigning=
Forums To Koin
O+4iosly for"s re"ain "y n"+er one way to gain &sto"ers@ other
than wor% of "oth' Here are "y to9 ( 9i&ks for the "ost 4ala+le
for"s on the internet Lto "e anyhow@ in ter"s of "arketing infor"ation@
networking an% gaining &sto"ers for "y %esign work'M
The Warrior !or" at www'warriorfor"'&o"Dfor"
Willie?s 6nner 3ir&le at www'inner&ir&le"e"+er"i&helle+rose'&o"
3on$er 0or ,i&he at www'&on$eryorni&he'&o"Dfor"D;3o4er!V
,ow@ listen folks' When yo go register in these for"s@ 9lease %on?t go
in there a&ting like a fool' 6t is si"9ly not tolerate% at any of the a+o4e
for"s' 6f yo %on?t follow the for" rles@ yo?ll +e +oote%' ;asy as that'
0o &an also %o a Google sear&h for <gra9hi& %esign for"s> an% yo?ll
fin% a large sele&tion' -ee Google -ear&h on Gra9hi& Design !or"s'
When yo fin% a for" yo like@ here are so"e of the first things yo %o
when signing 9/
5OON *)O#,D !6)-T= S Don?t Cst ho9 in there@ start 9osting all
o4er the 9la&e an% try to a%4ertise when yo first walk in the %oor'
That?s Cst r%e' Preten% yo?re walking into so"eone?s ho"e for
the first ti"e' ,or"ally yo take a look at yor srron%ings first
an% say so"ething like <ni&e ho"e=> .;!O); yo start %is&ssions'
)ightETreat the for"s the sa"e way'
Try to kee9 negati4e &o""ents an% 9osts to yorself' ,ow grante%@
6 ha4e a%%e% a &o9le negati4e 9osts in "y ti"e S +t 6 learne%
$i&kly enogh that it isn?t really ne&essary an% negati4ity ten%s to
trn 9eo9le off Lin&l%ing "eM' The only ti"e 6 get too negati4e is if
6 ha4e +een ri99e% off +y a 9erson or 9ro%&t S an% not Cst
<slightly>' 6 will ten% to 4oi&e "y o9inion on it' ;4en then@ the
"e"+ers will 9t 9 with a few of those if yo?re nor"ally a
9ositi4e 9erson who likes to hel9 other for" "e"+ers ot' 6f yo
go in with negati4ity@ %on?t eB9e&t to +e well re&ei4e%'
);*D first' Go throgh "any of the 9osts an% <lrk> Las they &all itM
for a while +efore yo start 9osting' Get an i%ea of what the
&o""nity is like' 0o "ay not e4en 56N; a 9arti&lar for" after
yo rea% so"e of the 9osts S so %on?t +other' Go fin% a for" yo
will enCoy'
*sk Kestions an% .e Hel9fl' 6f yo ha4e eB9erien&e with
so"ething an% so"eone is asking for hel9 on that to9i&@ try to hel9
the" ot' *sk $estions that yo nee% hel9 with' 5et the other
"e"+ers of the for" get to know yo'
One "ore thing@ %on?t atta&k the for" owner=Poor )ssell' When 6
was new@ thank goo%ness he looke% the other way on a few of "y
9osts' 6 think he knew 6 %i%n?t ha4e a &le@ +e&ase he &ol% ha4e
easily sai% S <5ook Mi&helle@ Cst sto9 that or yo?re ot=>
:uil!ing ;our "elationshi8s=
.il%ing yor relationshi9s is one of the +est things yo &an %o for yor
+siness'
What %o 6 "ean +y that@ yo askE
6t?s $ite si"9le' ;4ery &sto"er that &o"es throgh yor online %oors@
yo nee% to treat with res9e&t an% gratit%e' 6f yor &sto"er is not
ha99y@ then +y goo%ness@ yo?% +etter not +e ha99y' 6 %on?t &are if yo
get the &sto"er fro" hell@ yo treat that 9erson as ni&ely as yo
9ossi+ly &an'
*n% yes@ 6 know there &o"es a 9oint where yo &an +e too nice and
there is a 9oint where yo ha4e ha% all 'ou can stan! fro" one
9arti&lar &sto"erW +t 9lease' Hst +e ,63;'
6f yo &an?t %o the %esign Co+ that is re$este% +y one of yor &sto"ers@
that %oesn?t "ean a+ot 2A10 other %esigners online &an?t %o it either'
When yo get to the 9oint that yo &an no longer hel9 a &sto"er ot@
then yo refer the" to so"eone who 3*,' Hst +e ni&e@ refn% yor
&sto"er?s "oney an% lea4e the" links to yor 3OMP;T6TO)?- sites S so
they &an get their &rrent Co+ %one'
.ink To ;our CAM)TITA"-+
0e9@ that?s what 6 sai%'
6f yo know <.ling 3o4ers> &an %o an e+ook &o4er for yor &rrent
<nha99y> &sto"er@ then sen% yor &sto"er o4er there' The owner of
the other site will thank yo for yor referral an% yor <nha99y
&sto"er> will a99re&iate yor honesty' 6f yo think of <winAwinAwin> all
the ti"e@ yo won?t ha4e a 9ro+le" %oing this'
)e"e"+erW e4ery intera&tion yo ha4e with another 9erson online &an
"ake yo or +reak yo' 6 ha4e fon% that ot the har% way@ so 9lease'
Take "y a%4i&e' 6t?s not har% to %o an% on&e yo?re in the ha+it@ yo?ll
fin% that yor online +siness will only get +etter'
How !o 'ou create these relationshi8s+
Many relationshi9s are +ilt in for"s@ fro" yor &sto"er +ase an% fro"
<wor% of "oth'>5et?s +reeQe throgh ea&h one real $i&k so yo ha4e an
i%ea of how to +il% s9er relationshi9s with others online'
!or"s S *s soon as yo sele&t a few for"s that yo wol% enCoy
+eing a "e"+er of@ kee9 an eye on the 9osts fro" 9eo9le yo think
are %oing really well in gra9hi& %esign' -o"e of the" "ay ha4e
their own 9ersonal for"s@ so if yo fin% a &o9le %esigners yo
really like@ &he&k to see if they ha4e their own for" set 9' -o"e
%o an% are a4aila+le for $estions fro" other %esigners' 0o?ll fin%
a few of the" aron% if yo look@ or yo &an Cst ask yor fa4orite
%esigner $estions throgh e"ail too' !in% an e"ail a%%ress fro"
their &onta&t 9age@ shoot the" an e"ail an% ask yor $estions=
0or 3sto"er .ase S Don?t +e sr9rise% one %ay when a to9
6nternet Marketer e"ails yo an% asks yo a few $estions' When
this ha99ens an% +elie4e "e S if yo %o this right S it W655
ha99enW 9lease try yor +est to hel9 the"=On&e yo get a few +ig
gys o4er to yor site@ %on?t let the" rn off to another %esigner'
6?4e got so"e fnny stories a+ot this that 6?ll sa4e for another ti"e
S +t 6 will tell yo this' 6f yo "ake so"e of the +ig gys ha99y@
they will tell others S whi&h will +ringW
Wor% of Moth' 6 &an?t tell yo how "any of "y &sto"ers ha4e
referre% "e to their frien%s' ,ews tra4els fast@ so if yo %o a goo%
Co+@ yo?re easy to work with an% yo are affor%a+le@ wor% will
s9rea% natrally' ;4en if wor% s9rea%s throgh the gy who Cst
e"aile% to ask yo a few $estions@ yet like% what yo ha% to say'
How 3AT To Get Taken %!0antage A2

Well@ 6 al"ost %i%n?t a%% this in@ +t 6 &an?t hel9 "yself' 0o gys nee% to
know this' Trying to talk a+ot it in the &orre&t "anner will +e a +it
%iffi&lt S +t here it goes'
6n the 9ast@ 6 ha4e %one a lot of !);; WO)N' There are 4arios reasons
for this an% 6?ll try to eB9lain why 6 %o so"e of these &raQy things 6 %o' *s
yo ha4e alrea%y rea%@ 6 sent ot e&o4ers in the 5ost !iles for" for free'
On that %eal@ 6 was alrea%y %oing the work for "yself anyhow an% 6 %i%n?t
"in% sharing' ,ot e4erything has to "ake a 9rofit' .y gi4ing ot those
free &o4ers@ 6 ha% lots of 9eo9le &o"ing o4er to "y site to get an e+ook
&o4er or so"e site gra9hi&s@ so it a&tally 9ai% for itself "any ti"es o4er'
Pls@ 6 "a%e a few great frien%s@ too'
6 ha4e also &reate% "any free %esigns for frien%s@ &sto"ers an% e4en
so"e to9 6nternet "arketing 9eo9le' 6 ne4er "in% "&h@ sally they are
not the <take a%4antage> of yo ty9e of 9eo9le' Pls they like to retrn
fa4ors' 6f 6 ha4e the free ti"e an% one of the" nee%s a set of gra9hi&s@
6?ll set the" 9' Then 6?ll sen% the" o4er with a <no &harge> note'
.t@ there are a few rles that go along with this risky ty9e of
relationshi9 +il%ing' *n% 6 %o like to look at it as +il%ing relationshi9s'
On yor en%@ yo "ay nee% so"e eBtra gra9hi&s for yor 9ortfolio@ yo
"ay nee% a testi"onial@ et&' Don?t +e afrai% to say@ <0o know@ 6 &ol%
really se so"e hel9 on "y we+site' 6?ll gi4e this %esign to yo for
nothing +t a ni&e testi"onial'> 8 ti"es ot of 10 yor re&i9ient will +e
ha99y to write so"ething 9 for yo' 0o?ll "eet "any 9eo9le who will
+e&o"e online frien%s an% yo will fin% yorself working on a lot of fn
things with "any &ool 9eo9le' This kin% of <sharing> &an work ot great S
with no &ontra&ts@ no hassles@ et&'
,ow@ other ti"esW the 9ro&ess "ay not work ot too well@ so 6?" going to
tell yo what to wat&h for' *n% how to 9rote&t yorself' Personally@ 6 ha4e
"a%e one 4ery +a% "istake that &ost "e a whole lot of ti"e@ MO,TH- in
fa&t an% 6 %on?t want any of yo to fall for this tra9'
There will +e 9eo9le ot there L6 %on?t want to s&are yoM that will take
a%4antage of yor 4ery sol' 0o ha4e to +e &arefl' 6?ll try to eB9lain the
+est way 6 know how A withot "aking yo &hange yor "in% a+ot
working online' -o here?s the story'
One %ay 6 ha% so"eone Pri4ate Message "e in one of the for"s %e to a
+ook 6 ha% 9t together o4er Halloween@ 2002' This gy wante% to <HV>
with "e on "y +ook@ telling "e that he &ol% get se4eral sales fro" (
we+sites that nee%e% +ilt' He wol% 9lg these into his <traffi& flow> an%
we wol% 9artner on the sites 20A20' 6 sai%@ <-re@ son%s goo%'>6 ha%
agree% to 9t the we+sites 9 sin&e 6 alrea%y ha% e4erything %one on "y
own site an% we wol% +e sing the sa"e %esign on ea&h %o"ain na"e'
*+ot ( %ays later L"ore or less A &an?t re&allM 6 got a +a% i"9ression of
this gy@ +e&ase he was starting to get <9shy>' .y this 6 "ean he was
in too "&h of a hrry an% %i%n?t see" to n%erstan% that 6 ha% OTH;)
P)OH;3T- S not Cst this one' -o 6 kin% of let hi" ha4e it saying <Well@ ya
know S 6?4e +een a +it +sy an% 6 %on?t think 6 &are for the attit%e
here'>We went +a&k an% forth a &o9le ti"es an% 6 always T)0 not to +e
r%e@ +t 6 was getting to that 9oint'
!inally the gy tol% "e all a+ot this hge i%ea he ha%@ that he was %oing
this +e&ase he lost his ki%s@ he was trying to get the" +a&k S an% the
whole nine yar%s' .eing new S 6 fell for it' 6 ha% not yet en&ontere% any
real tro+le online so far an% ha% no reason not to gi4e this hge 9roCe&t
a shot' 6t all son%e% great' What en%e% 9 ha99ening was that 6 %i% (
MO,TH- of gra9hi&s@ with this gy 9shing "e the whole ti"e' We e4en
got into at least two arg"ents o4er "e not getting "y OW, work %one'
.tW the "an was goo%' He was );*550 a GOOD 3O,=
He ha% 4ery wellAknown "arketers on his list who were hel9ing hi"' He
ha% 9rogra""ers@ he owne% o4er 1200 %o"ain na"es@ et&' He ha% a
reason for e4erything' He also ne0er ha! an' mone'' He 9artially 9ai%
9eo9le@ he sai% he wol% 9ay@ he agree% to s9lits on 9rofits@ anything to
kee9 a few "ore 9eo9le working' He e4en set 9 a fon%ers gro9 to 9ool
a +n&h of online folks Lhigh na"es in&l%e%M S that 9eo9le <+oght into>
for 2A( hn%re% +&ks ea&h' ;4entally *55 of the" lost their "oney'
!inally@ after "any "onths of <no longer %oing free work> +t re"aining
<&i4il> with this gy@ 6 ha% finally ha% it' 6 starte% &at&hing hi" in lies' 6
starte% to see what he was really like an% this took "onths 9eo9le' We?re
talking fro" the en% of -e9te"+er 2002@ ntil let?s see S aron% *9ril
200:E* goo% 7 S &lose to 7 "onths it took "e to figre all this ot'
The final straw was when 6 ran a&ross a <fire sale> this gy ha% whi&h
in&l%e% a 9ro%&t of "ine@ 9ls two others fro" another frien% of "ine
LWillie in fa&tM S yet none of these 9ro%&ts in&l%e% resell rights' This
"an ha% no right to ha4e these 9ro%&ts in his sale' 6 &alle% hi" on it' He
flat ot lie% to "e an% 6 +ste% hi" in writing' He tol% "e "y 9ro%&t
was not in his sale@ +t when 6 aske% so"eone who +oght it@ they
&onfir"e% that it was@ in fa&t@ "y 9ro%&t'LThey %i%n?t know@ 6 Cst aske%
for the title of the +ook@ whi&h they ga4e "e'M
That was when 6 went off=6 not only &onfronte% the "an straight to his
fa&e@ 6 9retty "&h %ogge% hi" in two for"s@ whi&h 6 shol% not ha4e
%one S +t yo li4e an% learn' 6 was 4ery angry' 6t was the Warrior !or"
that sa4e% "y tail on that %eal@ +e&ase 6 aske% for a%4i&e fro" the
"e"+ers +efore 6 went an% %i% anything else st9i%' They $i&kly &al"e%
"e %own an% got "e fo&se% +a&k on "y +siness' -o +elie4e "e when 6
tell yo@ for"s are great S in "ore ways than one'
,ow@ what &ol% 6 ha4e %one %ifferentlyEHow &ol% 6 ha4e sa4e% "yself
fro" all that tro+leE5ooking +a&k@ 6 ha% "y first &le right when 6 felt
<9she%> +y this gy' My gt instin&t tol% "e he was not going to +e easy
to work with' 6 went against "y gt anyhow@ figring well@ 6 &an hel9 S it
"ay "ake a lot of "oney an% +lah@ +lah@ +lah'
"ule Ane , 3e0er5 3e0er5 )0er /// Go %gainst ;our GUT
Feelings>
6f yo feel so"ething isn?t right S yo *); 3O));3T' Don?t se&on% gess
yorself@ %on?t $estion yorself S yo feel that way for a reason' 0o are
ner4os +e&ase so"ething is telling yo to ste9 +a&k an% look at what
yo are %oing or what yo are a+ot to %o' 56-T;, to yor gt' *5W*0-=
;4en if yo know the 9erson an% yo know they are s9er S not e4ery
9roCe&t will +e so"ething yo &an work on together' 6t "ay not +e the
right ti"ing' -o "o4e on' Don?t get wra99e% 9 into +eating a %ea%
horse@ ^&ase the horse is not going to get +a&k 9 no "atter how long
yo +eat it'
"ule Two P (atch 2or Tell,Tale -igns o2 Con Ko1s/
One of "y fa4orite for" folks says so"ething like this/
<Whene4er so"eone flants the fa&t that they are so great at so"ething@
or they ha4e all this "oney@ traffi&@ whate4er S then they trn aron%
seeking n9ai% hel9@ %onations an% gifts fro" others S there is yor first
&le'>
*nother thing 6?4e eB9erien&e% "ore than on&e is flat ot &alling a &on a
&on an% right to their fa&e@ too' 6f yo feel like so"eone is &onning yo@
say <Hey@ yo know whatE6 think yo?re Cst trying to &on "e here an% 6
%on?t think 6?" intereste%'>Wat&h their rea&tion' 6f they freak ot@ get
"a% at yo@ s&rea" an% yell@ threaten yo@ na"e &all@ &rse an%
generally +low a wa% S yo?4e Cst +ste% the" s9ot on'
Here?s another &le A <% con alwa's nee!s mone''>
"ule Three P %sk %roun!>
When 6 first starte%@ 6 wol% 9erio%i&ally ask )ssell .rnson if he knew
this 9erson or that 9erson' )ssell was so"eone 6 &ol% trst an% he
knew a lot of 9eo9le' 6 think 6 aske% a+ot ( or 4 %ifferent folks S ntil 6
starte% figring ot how to gage a 9erson online +y "yself'
One of the" )ssell %i%n?t know@ one was +a% news an% the others were
fine' This hel9e% "e a great %eal an% ga4e "e ti"e to learn on "y own'
-in&e 6?" rather &A(3 on CA3- S yo "ay feel free to e"ail "e if yo
feel <fnny> a+ot so"eone S 6 "ay know the"' Or at least 6 "ay +e
a+le to tell yo how to fin% ot if they are <&onning> yo'
-o if all else fails@ ask' *sk so"eone yo trst' *sk in the for"s' Do
so"e online sear&hes on the 9erson?s na"e@ we+site@ et& S to see if yo
&an %ig anything 9' 0o?ll fin% ot a lot this way S an% will sa4e yorself
a ton of tro+le in the ftre'
"ule Four P Get It In (riting>
6f yo?re going to 9artner with so"eone on a 9roCe&t@ or yo?re going to
a&&e9t a hge %esign Co+ that in&l%es s9litting 9rofits S get a &ontra&t
9t together' There?s another way to s9ot a &on Co+' 6f so"eone flat
refses to 9t anything in writing Lother than a ,onA%is&losre agree"ent
or ,D*M@ ste9 away' *n ,D* is to 9rote&t no+o%y +t the owner' 6t
%oesn?t %o a %ang thing for yo' -o@ no &ontra&t S no work S it?s that
easy'
,ow@ 6 %o ha4e 9eo9le that 6 trst enogh to work with' This is only
+e&ase we?4e worke% together on enogh things@ hel9e% ea&h other ot
enogh ti"es@ we?re all 9retty &onfi%ent no+o%y is &onning anyone else'
6n a &ase like that@ no +iggie S +t +e sre to 9rote&t yorself legally
when the ti"e &o"es' ,ot 9rote&ting yorself legally is Cst asking for
tro+le' .etter safe now@ than sorry later'
Ho9eflly@ that se&tion will hel9 "any of yo a4oi% getting &onne%' Don?t
+e s&are%@ Cst wat&h' Prote&t yorself' 5earn how to rea% folks online' 6f
yo kee9 an eye ot@ yo shol% +e fine' *sk for hel9 if yo nee% it'
3reating gra9hi&s online is 4ery 9rofita+le an% there?s roo" enogh for all
of s' Don?t let yorself get %is&orage% fro" a few +a% a99les in the
+n&h' Hst toss ^e" ot an% kee9 on going'
-o How &oes %ll A2 This Hel8 ;ou Create #$00/00 er &a'
&oing Gra8hics+
0o nee% the right tools'
0o nee% to learn how to #-; the right tools'
0o will nee% to +il% relationshi9s to gain &sto"ers'
0o will nee% to 9ra&ti&e yor skills@ show&ase yor talents an% 9t
yorself ot there to get Cst O,; $100'00 gra9hi& Co+ 9er %ay'
Wasting ti"e with 9eo9le who will &on yo will ,OT get yo 9ai%'
6 &ol% ha4e "a%e this &ha9ter &o"9letely te&hni&al@ +t yo &an learn all
of that fro" ttorials' This is real worl% +siness we?re talking a+ot' ,ot
how to &ro9 an i"age in Photosho9 Lalthogh that?s a +ig 9art of it'M6f yo
really want to "ake $100'00 9er %ay online with gra9hi&s@ yo?ll ha4e to
9t in the initial work to get yo there' .efore yo know it@ yo?ll ha4e no
9ro+le" gaining one Co+ 9er %ay@ so"eti"es "ore' Hst s&he%le ea&h
9erson as they &o"e in an% try to get that O,; Co+ %one 9er %ay' 6f yo
get three or%ers one %ay an% none the neBt two %aysW that?s ON' Hst %o
yor one Co+ 9er %ay s9rea% o4er those three %ays' Pt yor &sto"ers in
the or%er they &a"e in an% let the" know how "any %ays it will take yo
to get to the"'L0o &an &harge "ore for )#-H or%ers +y the way'M
-ummar'
To s""ariQe this &ha9ter@ here?s what yo shol% think a+ot if yo
%e&i%e to go the gra9hi& rote to &reate yor $100'00 9er %ay/
3reate a 9lan=Nnow where yo want to go +efore yo start=
.il% yor we+site first' 5ook throgh all the referen&e sites liste%
in this &ha9ter for i%eas on how to &reate yor own we+site'
*lways wat&h yor i"age rights'
.il% yor relationshi9s e4ery &han&e yo get'
5earn *%o+e Photosho9 an% 9ra&ti&e yor gra9hi& skills'
.il% a 9ortfolio for yor site an% hW #PD*T; it=
Hoin in so"e for"s an% "eet 9eo9le'
.e &arefl when %ealing with others online@ %on?t +e s&are%@ %on?t
freak ot@ Cst wat&h ot for signs of &on Co+s'
Prote&t yorself' Get 9artnershi9s 9t in writing' -eek legal an%
finan&ial a%4i&e fro" the a99ro9riate 9rofessionals'
*+o4e all S Ha4e !#,=;nCoy yorself' 6f yo want to &reate a fll
ti"e online +siness so yo %on?t ha4e to work for anyone else e4er
again S yo &an %o it with gra9hi&s@ or yo &an Cst sti&k to that one
$100'00 Co+ 9er %ay=
*lso@ 6 Cst noti&e% that 6 %i%n?t &o4er this anywhere else' This one thing
alone will +ring yo "ore &sto"ers an% gra9hi& Co+s' 6f it?s fine with
yor &sto"er@ always 5;*V; 0O#) -6G,*T#); in yor footers when yo
&reate "iniAsite %esigns' This will ena+le 9eo9le that like yor %esign to
fin% yor we+site' 6 $it %oing this a while +a&k' Well S so"eti"es 6 %o@
so"eti"es 6 %on?t' 3ertain &sto"ers %on?t &are for this@ others will
a&tally tell yo to a%% yor signatre on the footer' When yo first start
ot thogh@ yo shol% try to %o this all the ti"e' 0o?ll get a lot of
+siness that way'
Goo% 5&k with yor online a%4entres an% if yo nee% hel9 in the
gra9hi& area S yo &an always &onta&t "e in Willie?s 6nner 3ir&le=
Thanks=
Mi&helle .rose
www'e&o4erfB'&o"
www'gra9hi&free+ie'&o"
www'"i&helle+rose'&o"
Thanks=
Mi&helle .rose
In2o8ro!uct creation
Written +y Mi&heal -a4oie
One of the +est "oneyA"aking "etho%s for any online "arketer is
&reating an infor"ation 9ro%&t' 6nfor"ation 9ro%&ts Linfo9ro%&tsM &an
+il% a "arketer1s &re%i+ility while hel9ing the" "ake a%%itional in&o"e
an% +il% an o9tAin list of &sto"ers or s+s&ri+ers' To +il% an o9tAin
list@ the "arketer &an either gi4e the info9ro%&t away in eB&hange for a
s+s&ri9tion to their newsletter or ha4e a &sto"er register their
info9ro%&t after a 9r&hase' O9inions %iffer on whether it is "ore
9rofita+le to +il% a large list of s+s&ri+ers or a s"aller list of +yers@
+t in either &ase@ yo are a%%ing new 9eo9le to yor "arketing fnnel'
Marketers with a &rrent list of s+s&ri+ers &an kee9 a%%ing to their
in&o"e +y &o"ing ot with new 9ro%&ts to sell their &rrent &sto"ers'
How &o I Create M' In2o8ro!uct+
When starting yor info9ro%&t@ yo nee% to %e&i%e on the "arket for
yor 9ro%&t' * ni&he is a seg"ent of a "arket that is 4ery s9e&ialiQe%'
!or eBa"9le@ salt water a$ari"s is a +roa% "arket@ while salt water
fish foo% is a ni&he within the salt water a$ari" "arket' -o"e
"arketers will &lai" the entire salt water a$ari" "arket as their ni&he@
so this is not an eBa&t s&ien&e' !or +eginners@ it is re&o""en%e% yo
start in a narrower ni&he an% s9rea% ot as yo +e&o"e +etter known in
the "arket'
De&i%ing on yor "arket is i"9ortant' !irstly@ yo shol% &hoose a
"arket that yo ha4e a strong interest or 9assion a+ot' The reason for
this is that yo will ha4e to %o a lot resear&h on the to9i& an% if yo
&hoose a "arket that yo are +ore% with@ yor 9ro%&ts will not +e
interesting to yo an% "ore i"9ortantly yor &sto"ers' When yo are
eB&ite% a+ot a to9i&@ yor eB&ite"ent will translate into yor 9ro%&ts' *
goo% eBa"9le is 9eo9le who are fans of a ro&k +an%' When they write
a+ot their their fa4orite +an%1s latest &on&ert@ their %es&ri9tion will +e
"ore 4i4i%' These fans &an a%% little known fa&ts that 9eo9le who are not
followers of the +an% wol% know'
Of &orse@ Cst +e&ase yo like a to9i&@ it %oes not "ean that 9eo9le
s9en% "oney in that "arket' That is why the se&on% ste9 is to resear&h
the "arket for 9ro%&ts in that "arket' 6f yo %o a Google sear&h for the
s9e&ifi& to9i& yo are intereste% in@ yo shol% fin% a goo% n"+er of
9ro%&ts alrea%y in that "arket for it to +e so"ething yo shol% 9rse'
6f yo fin% 2 or "ore 9ro%&ts for a gi4en to9i&@ then that to9i& &an +e
9rse%@ +t yo still ha4e a little "ore resear&h to %o'
#sing keywor% resear&h tools@ yo &an fin% ot if 9eo9le are sear&hing for
the to9i&@ an% also if so"eone is 9r&hasing a%4ertising for the to9i&' 6f
the to9i& is generating a lot of sear&hes Lo4er 10@000 sear&hes 9er
"onthM an% 9eo9le are 9aying o4er $1 9er &li&k for the "ain keywor%s in
that ni&he@ then it is a great 9ros9e&ti4e ni&he for yo to %e4elo9'
&are To Com8are
On&e yo ha4e %e&i%e% on yor ni&he@ it is ti"e to %e&i%e on what yo
are going to offer yor "arket' When %e&i%ing on yor 9ro%&t@ yo
shol% &o"9are "any of the &rrent 9ro%&ts that are on the "arket' 6n
this resear&h 9hase yo will nee% to %o one or "ore of the following/
0o &an +y the 9ro%&ts
)ea% re4iews of these 9ro%&ts
5ist the +enefits fro" the sales 9age for ea&h 9ro%&t
0or goal here is to "ake a list of the featresD+enefits of these 9ro%&ts
an% i%entify areas that yo feel are la&king' !in%ing a 9ro+le" that
9eo9le nee% sol4e% is "ore 9owerfl than Cst infor"ing 9eo9le a+ot a
s+Ce&t@ so yo shol% +e sear&hing for the 9ain in the "arket' 5isten to
9eo9le fro" the "arket yo are 9rsing +y rea%ing the for"s or
sr4eying 9eo9le'
8ig %ayo)) 7esearch Tip:
#sing Google *%wor%s to get sr4eys to 9ros9e&ti4e &sto"ers is a
great way to get the answers yo nee% for yor "arket resear&h@
+t it &an get eB9ensi4e' Google *%wor%s is a Pay Per 3li&k LPP3M
ser4i&e that Google offers a%4ertisers' Peo9le 9ay for ea&h &li&k on
keywor%s that their a%s are %is9laye%'
This &an +e 4ery effe&ti4e@ +e&ase yo are fin%ing 9eo9le who are
intereste% in the ni&he yo are selling to@ +t it &an also +e rather
eB9ensi4e' * way to get aron% this is to ha4e yor res9on%ents fill
ot yor sr4ey an% afterwar%s sen% the" to an affiliate link for
one of the 9ro%&ts that yo fon% in the ni&he that yo are
targeting' 0o &an also a%% one "ore ste9 to this an% &olle&t the
na"e an% e"ail a%%ress of the sr4ey res9on%ents sing an o9tAin
for" Lalso known as a s$eeQe 9ageM where the 9erson is a%%e% to
yor "ailing list an% &an +e alerte% when yo ha4e "ore
infor"ation for the" in that ni&he'
.y selling an affiliate 9ro%&t to sr4ey res9on%ents@ yo are
getting 9ai% for yor resear&h an% fin%ing ot if yor "arket is a
goo% &hoi&e' -in&e 9eo9le ten% to +y "ore than one 9ro%&t in a
ni&he that they are intereste% in@ yo now ha4e a great way to tell
if yor ni&he will +e 9rofita+le'
Kust %sk Them
#sing sr4eys to resear&h yor ni&he to fin% ot the 9ain in yor "arket
will &t yor %e4elo9"ent ti"e signifi&antly' 0o shol% ask a few
9reli"inary yes or no $estions to esta+lish their interest le4el then
9ro&ee% to "lti9le &hoi&e an% o9en en%e% $estions' Nee9 the sr4ey
short@ nless yo are 9ro"ising so"ething at the en% of the sr4ey@ to
a4oi% sr4ey a+an%on"ent' With the a"ont of things fighting to gra+
the attention of yor 9ros9e&ts@ yo want to take as little of their ti"e as
9ossi+le to ensre yo get yor %ata'
0o want to learn yor "arket1s ho9es@ %rea"s@ %o+ts an% fears' On&e
yo learn this infor"ation@ yor sales 9age is alrea%y written for yo'
5ook at the s&&essfl 9ro%&t lan&hes of the re&ent "onths@ he&k@ as
far +a&k as last year we saw the lan&h of *%wor%s Mira&le an% then
*ffiliate ProCe&t V' .oth of these 9ro%&ts were &reate% +y the athor fro"
his eB9erien&e@ +t he fon% the 9ain in the "arket9la&e an% he tailore%
his sales 9age to +e the res&e for that 9ain'
"e8ur8osing %n! "ec'cling
With 9ro%&t &reation@ yo are going to fin% that yo are resing the
sa"e &ontent in %ifferent ways for %ifferent 9ro%&ts' *rti&les get
&o"9ile% into &olle&tions an% then e%ite% into e+ooks' *n e+ook &an +e
&on4erte% into a 9hysi&al +ook' )ea% the +ook ot lo% an% yo now ha4e
an a%io' )e&or% that a%io onto a 3D an% yo ha4e a 9hysi&al a%io
9ro%&t' *%% a PowerPoint 9resentation an% yo ha4e a li4e &onferen&e@
nless yo are %oing it o4er the we+@ in whi&h &ase yo are ha4ing a
we+inar' Vi%eota9e the &onferen&e an% sa4e it to the we+ as a we+A+ase%
4i%eo 9ro%&t' 0o &an also "ake the 4i%eos %ownloa%a+le so that the
en% ser has to 9lay the" on his or her P3' * DVD is Cst a 4i%eo on a
9hysi&al %isk@ an% if yo take the 9hysi&al 4ersions of ea&h of the a+o4e
9ro%&ts@ yo &an &reate a ho"e st%y &orse' 0o ha4e &reate% a set of
9ro%&ts fro" e4ery le4el of the "arketing fnnel +y le4eraging the sa"e
&ontent'
The $ality of the &ontent is the "aCor %ifferen&e +etween a $7 9ro%&t
an% a $887 9ro%&t' The "ore s9e&ifi& an% a&tiona+le the infor"ation@
the "ore 4ala+le it is to the en% ser an% the 9ri&e &an +e higher' Nee9
in "in% that while yo are &reating a 9ro%&t@ yor +a&ken% 9ro%&t
shol% +e alrea%y 9lanne%' 0or goal in &reating a 9ro%&t is to 9re9are
the +yer for the +a&ken% 9ro%&t' 6f yo are alrea%y %oing this@ yo are
"iles ahea% of the &o"9etition'
5et "e gi4e yo an eBa"9le' 6 wrote a s9e&ial re9ort that 6 was 9lanning
to sell for $7 an% 6 ha% the 9lan to sell the resell rights to the re9ort as a
+a&ken% sale' The +a&ken% is the a+ility for a 9erson to resell the
%o&"ent@ +t 6 arrange% the ter"s to for&e the +yer to sell the resell
rights throgh "y affiliate 9rogra"@ so e4eryone who +ys "y +a&ken% is
an affiliate for "y +a&ken%@ there+y in&reasing the n"+er of +yers of
the higher en% 9ro%&t that are signing 9 for "y o9tAin list'
Funneling ;our ro2its
Of &orse when yo are %oing 9ro%&ts@ one +a&ken% is only the fronten%
for the neBt +a&ken%' 0or "arketing fnnel shol% +e taking yo
throgh fronten% to the neBt fronten% to the neBt fronten% ntil yo en%
9 at yor $10@000 &oa&hing 9rogra"'
-o yo are on a tight +%get' 0o are also trying to get 9rofita+le
i""e%iately to +e a+le to work on that neBt +a&ken%' That is when yo
tailor yor 9ro%&ts to +e goo% fronten%s to affiliate 9ro%&ts to kee9 a
goo% &ashflow going' That way yo &an kee9 yorself fn%e% to get yor
neBt 9ro%&t %e4elo9e%@ sin&e yo are still 9lanning yor "arketing
fnnel for yor ni&he' 6n a 9erfe&t worl%@ when yo get to this 9oint@ yo
are starting to kee9 enogh "oney fro" yor sales to start otsor&ing
yor 9ro%&t &reation@ whi&h in&reases the ti"e that yo ha4e a4aila+le
to &o"e 9 with goo% "aterial to "ake an e4en +etter 9ro%&t for yor
follow9'
.ea0e The (ork For -omeone )lse
-o"e of "y "arketing frien%s ha4e ne4er &reate% their own 9ro%&t'
They starte% with enogh "oney to in4est in their otsor&ing an% were
a+le to fn% their own +siness rather $i&kly +y %oing "ore 9lanning
an% testing while %e4elo9ing the a&tal 9ro%&ts throgh their otsor&e%
la+or' 6 won1t go into "&h "ore %etail than that@ +e&ase it is otsi%e
the s&o9e of this e+ook to get into otsor&ing@ +t that shol% +e yor
goal fro" the +eginning A to fn% yor +siness $i&kly an% start
otsor&ing the te%ios an% ti"eA&ons"ing tasks as soon as it is in yor
+%get to %o so'
Talking ;our (a' To Financial Free!om
The fastest way to get yorself starte% is to get a free tele&onferen&e line
with re&or%ing &a9a+ilities an% line 9 so"e 9eo9le who are known
eB9erts in yor ni&he for yo to inter4iew' 6f yo alrea%y know the"@
si"9ly &alling the" or e"ailing the" is the first ste9' 6f yo %on1t know
the"@ yo &an often rea&h the" throgh the <&onta&t s> for" on their
we+site or their hel9 %esk' 6f so"eone is really ot of rea&h@ yo "ay
ha4e to fin% so"eone who knows the" to gi4e yo a referral' 6n any
&ase@ yo are going to look for at least 10 9eo9le in that fiel%@ so that yo
&an +il% 9 yor own &re%i+ility in that ni&he'
-et 9 yor $estions ahea% of ti"e +y resear&hing ea&h 9erson an%
fin%ing ot so"ething a+ot their history in that ni&he an% what yor
&sto"ers are going to want to know' 6 always e"ail a list of to9i&s that 6
want to &o4er with "y 9ros9e&ti4e 4i&ti"s L6 "ean gestsM' 6 %on1t really
gi4e eBa&t $estions nless the gest asks for the"' Write an
intro%&tion an% 9ra&ti&e rea%ing it a &o9le of ti"es to get a feel for it so
that yo %on1t st"+le o4er wor%s' 6f a 9arti&lar 9hrase is tro+leso"e@
rewor% it ntil yo &an say it withot the st"+ling'
6n a goo% inter4iew or telese"inar@ yo &an talk a little with the gest to
set the" at ease an% +il% a goo% ra99ort with the" +efore lan&hing
into yor $estions' Make sre yo take notes as they answer yor
$estions@ +e&ase yo &an often see an area for frther $estioning if
yo write it %own' ,OT;/ yo want to "ake sre yo ha4e starte% the
re&or%ing 9ro&ess +efore yo go into yor intro%&tion'
.isten5 %!4ust %n! %sk
De9en%ing on yor gest@ yo "ay ha4e to 9ro% the" for longer answers@
or they will take the +all an% rn with it' One 9erson who is a 9leasre to
inter4iew is Matthew Glanfiel%@ +e&ase he will take yor $estion an%
gi4e yo a 10 to 12 "inte answer fille% with a"aQing &ontent' Others
will answer the sa"e $estion in 2 "intes@ whi&h "akes yo ha4e to
work har%er to s$eeQe "ore &ontent ot of the"' Hst listen for &es
fro" the gest as to what yo "ight ha4e to ask the" to get the" to
o9en 9 "ore'
.e &arefl with yor $estions@ thogh@ +e&ase yo &an really trn off a
gest if yo are "aking &o""entary in yor $estions@ or if yo hea9 too
"&h into one $estion' *4oi% %o+le +arrele% $estions that ask for
"ore than one answer' 6t is +etter to ha4e two $estions than one
$estion that o4erwhel"s the gest an% "akes the" sto9 gi4ing yo
great infor"ation'
* lot of the inter4iews we see on tele4ision are the eBtre"e &ases where
they are trying to +e sensationalisti& Cst to get eye+alls on their station'
6n "ost &ases@ yo are not trying to %o that@ yo are trying to get 9eo9le
to +y fro" yo again an% again' 0o want to 9ro4i%e so "&h
infor"ation fro" that inter4iew that there is no %o+t in yor &sto"er1s
"in% that yo are a great 9ro%&t &reator'
6f yo are an affiliate of a 9ro%&t that the gest is selling@ it is a goo%
i%ea to ha4e a re%ire&t link alrea%y set 9 on a %o"ain that is si"ilar to
2007 The Internet Marketing Inner Circle Page 1:0 of 247
the gest1s site' -ay yo are inter4iewing so"eone fro" safeki%s'&o"
LCst "a%e it 9M yor affiliate link &ol% +e "ysafeki%s'&o" an% yor
%o"ain wol% re%ire&t to the affiliate link to their 9ro%&t'
Closing The Inter0iew %n! A8ening The CustomerFs
(allet
On&e yo ha4e rea&he% the en% of the inter4iew@ yo want to "ake it
worth the gest1s ti"e +y letting the" talk a &o9le of "intes a+ot
their own 9ro%&t@ sin&e they are taking their ti"e to %o this inter4iew for
yo' 0o &an ask the" a+ot what they are &rrently %oing right now or
yo &an "ention their 9ro%&t yorself' Then yo tell the a%ien&e that if
they are intereste% in fin%ing ot "ore a+ot the gest1s 9ro%&t@ they
shol% hea% on o4er to "ysafeki%s'&o" an% get "ore info' 0o &an also
share that #)5 with the gest so that they &an se it as they are telling
9eo9le a+ot their 9ro%&t'
*fter the inter4iew@ yo will ha4e a re&or%ing that yo are going to
%ownloa% fro" yor &onferen&e site' 0o now 9ossess a 9ro%&t that yo
&an sell' 6 re&o""en% getting the a%io trans&ri+e% into a 9%f for"at@ so
that yo &an offer "ore 4ale to yor &sto"ers who "ay not ha4e the
a+ility to listen to an inter4iew in one sitting@ or they like to take notes as
they listen to the a%io an% the trans&ri9t is a great way to ha4e the"
follow along' 6n so"e &ases the trans&ri9t &an +e an 9sell'
-8ecial &eli0er'
-hifting gears@ +e&ase 6 a" going a little long@ let1s "o4e to the %eli4ery
9ro&ess' The a&tal "e&hani&s of the 9ro%&t &reation is left to yo to
resear&h@ +e&ase we are first an% fore"ost here to tell yo how to "ake
the "oney' 5ots of software 9ro%&ts eBist to "ake the a&tal &reation of
the a%io files@ 4i%eos or e+ooks rea%y for %eli4ery' 6n "y 9&o"ing
"e"+ershi9 site 6 will +e offering "ore %etails a+ot this@ +t lets
ass"e yo &an fin% so"eone who &an re&or% yor a%io for yo'
6n fa&t@ for "y first 9ro%&t@ an e+ook that &ontaine% a%io inter4iews@ 6
a&tally ha% Matthew Glanfiel% re&or% or inter4iew an% he sent "e the
a%io file as soon as his tele&onferen&e line ha% finishe% &on4erting it into
an "9(' *t this 9oint@ instea% of a%%ing the a%io to "y e+ook@ let1s say 6
was going to sell "y inter4iew with Matthew Glanfiel%' 6 first nee% to
%e&i%e on the %eli4ery "etho%@ an% 6 a" all for si"9li&ity@ so 6 &hoose
%igital %ownloa%' -o 6 !TP the "9( file to "y ser4er@ an% &o9y the link
lo&ation L6 like to se ,oteTa+ 5ight for all of "y &tting an% 9asting +t
yo &an se whate4er yo likeM so that 6 &an se it on the %ownloa% 9age
later'
ages+ (e &onFt 3ee! 3o -tinking ages> 6;es (e &o>7
De9en%ing on yor 9ro%&t@ yo nee% ( Lor 4M 9ages for yor 9ro%&t/
1' -ales Page A where yo &on4in&e a 9ros9e&t to 9art with their
"oney in eB&hange for the 9ro%&t yo are offering the"'
2' Thank 0o Page A Where the +yer is retrne% after "aking the
9r&hase' 6 ty9i&ally se an o9tAin for" at this 9oint to get the
&sto"er1s e"ail a%%ress' 6 sally &all it registering the 9ro%&t'
(' The %ownloa% 9age is the last 9age yor &sto"er will get sent to@
an% the link to this one shol% +e e"aile% to the &sto"er
i""e%iately following the s+"ission of their e"ail a%%ress'
4' O9tional A 6 a&tally in&l%e one "ore thank yo 9age that follows
the registration' This one will tell the &sto"er that they "st
whitelist yor e"ail a%%ress in or%er to re&ei4e the %ownloa% link
LT6P/ se a gra9hi& of yor e"ail a%%ress on this 9age@ not the
a&tal teBt of the e"ail a%%ress' -9a" +ots are notorios for
fin%ing e"ail a%%resses on we+9ages' They are faster at in%eBing
new &ontent than Google'M so that yor e"ail %oes not en% 9 in
their -9a" or Hnk fol%er' 6 also instr&t 9eo9le to "anally
a99ro4e "y e"ail a%%ress in their -9a"arrest or .le.ottle
a&&onts that &hallenge all e"ails that rea&h the"'
-elling Is Telling
0or sales 9age shol% "ake yo ot to +e an athority on the to9i& yo
are 9resenting@ it shol% 9oint ot the 9ro+le" that yor 9ros9e&ts are
fa&ing@ then eB9lain how yor 9ro%&t will sol4e that 9ro+le"' 0o shol%
in&l%e testi"onials fro" 9re4ios &sto"ers L%iffi&lt when yo ha4e a
new 9ro%&t@ +t yo &an get +eta testers fro" a for" to se yor
9ro%&t an% gi4e yo fee%+a&kM to s99ort yor &lai" of yor 9ro%&t1s
a+ility to sol4e the 9ro+le" yo are targeting in the sales letter'
6t is i"9ortant that yo "ake a sales 9age gra+ yor rea%er1s attention' 6f
yor hea%line &at&hes yor 9ros9e&t1s eye@ they are "ore likely to rea%
the first 9aragra9h@ whi&h shol% +egin to $alify the 9ros9e&t +y
rea&hing for their e"otions an% letting the" feel the 9ain of the 9ro+le"
that yo are there to sol4e'
0o always want to in&l%e +llet 9oints that list the +enefits of yor
9ro%&t in a way that shows the 9ros9e&t how yor 9ro%&t is sol4ing the
9ro+le"' 0or +llet 9oints &an 9oint ot featres along with an
eB9lanation of how it sol4es an as9e&t of the 9ro+le"'
#sally yo wol% in&l%e yor testi"onials after these 9oints an% then
&on&l%e yor sales 9age with a strong &all to a&tion' 0o &an sweeten
the %eal with +onses@ +t if yor 9ro%&t is a high 4ale an% yo ha4e
%one yor Co+ on the sales 9age@ yo are not re$ire% to offer +onses'
Most sales letters en% with a P- that restates yor offer in a short
9aragra9h to &at&h the 9eo9le who ski" to the +otto" of the sales 9age
an% let the" see what yo are offering' On&e yor 9ros9e&t has "a%e the
%e&ision to 9r&hase@ all they shol% ha4e to %o is &li&k the .y ,ow
+tton an% +e taken to the 9ay"ent 9ro&essor' 6f yo se a 9ay"ent
9ro&essor that re$ires a for" to +e fille% ot@ it is &r&ial that yo 9la&e
yor offer in front of the 9ros9e&t again' Many sho99ing &arts get
a+an%one% when 9eo9le see the for"s that they nee% to fill ot "ainly
+e&ase they no longer see the 4ale of filling ot the for" an% gi4ing
yo their &re%it &ar% info'
Thank ;ou Thank ;ou Thank ;ou
0or thank yo 9age is the 9age that flfills yor 9ay"ent 9ro&essor1s
re$ire"ent of eB9laining how the 9ay"ent 9ro&essor1s &harge is going to
a99ear on the &sto"er1s +illing state"ent an% then it eB9lains how yo
are going to %eli4er the 9ro%&t' 0or 9ri"e o+Ce&ti4e on this 9age is to
get the "e"+er to fill ot one "ore for" with their e"ail a%%ress an%
na"e for yor atores9on%er' 6f yo "ake yor o9tAin for" o9en into
another win%ow@ yo &an then in&l%e so"e +ons offers@ 9sells or &ross
sells on this 9age as well'
Con2irm5 lease
The &onfir"ation 9age is where 6 let the &sto"er know that they ha4e
Cst +een sent an e"ail for the" to &onfir" their s+s&ri9tion to "y
newsletter or atores9on%er series' 6 also tell the" that they will nee% to
whitelist "y e"ail a%%ress Lsing a 9i&tre of "y e"ail a%%ress an%
ne4er the a&tal e"ail a%%ress in teBtM or "anally o4erri%e their s9a"
filters an% s9a"arrest 9rogra" in or%er to re&ei4e their %ownloa%
infor"ation' 6 also in&l%e "y hel9%esk link in &ase the e"ail gets eaten
+y a filter anyway'
This 9age is also a 9age to in&l%e +onses or 9sells an% &ross sells'
MonetiQe all of yor 9ages' Hst "ake sre it looks 9rofessional an% not a
+n&h of +anners an% &haos' 0o will fin% that yo &an 9ll in $ite a few
a%%itional sales fro" one sale of yor 9ro%&t'
2007 The Internet Marketing Inner Circle Page 1:( of 247
The Final age
The %ownloa% 9age is yor +est 9age' 0or &sto"er is going to get what
they 9ai% for@ an% they are going to +e at their ha99iest here@ es9e&ially if
yo ha4e o4er%eli4ere% on the $ality of yor 9ro%&t' 6f yo ha4e
9artnere% with other "arketers@ yo &an in&l%e +onses fro" yor
9artners that the 9artner &reate% Cst to go along with this 9ro%&t' The
&sto"er gets the +onses for s+s&ri+ing to the 9artner1s newsletter' 6f
yo work it ot right@ the 9artner &an ha4e a One Ti"e Offer LOTOM after
the &sto"er has s+s&ri+e% for another 9ro%&t that yo &ol% get
&o""issions on withot ha4ing to %o any a%%itional work' Hst "ake sre
yo tell yor 9artners 9 front that yo wol% like to ha4e the" &reate an
affiliate link for yo'
Make sre the 9ro%&t that they are gi4ing as a +ons is of %e&ent 4ale@
or this &ol% +a&kfire@ as yor &sto"ers will feel like they fell for a &hea9
9loy' 0o also want to "ake sre that the +ons a%%s to yor 9ro%&t1s
4ale +y tying into yor 9ro%&t or +ri%ging the ga9 +etween yor
9ro%&t an% the one yor 9artners are offering on the OTO' With a
%ownloa% 9age fll of +onses@ yor &sto"er will +e elate%@ gi4ing yo
that eBtra +it of goo%will that hel9s in ftre sales'
In Closing
This &ha9ter is a whirlwin% tor of the 9ro%&t %e4elo9"ent 9ro&ess' 6
&o4ere% a lot of gron% in a short 9erio% of ti"e' ;a&h se&tion of this
&ha9ter &ol% +e La&tally they areM &o"9lete &orses on their own' 6 Cst
&on%ense% it to the i"9ortant things yo shol% %o to garantee that
yor 9ro%&t will generate yo the &ashflow that yo re$ire'
6t is i"9ortant for yo to re"e"+er that to generate a &onsistent $100
9er %ay in&o"e@ yo shol% +e %e4elo9ing a &o"9lete "arketing fnnel
with 9ro%&ts at all le4els of the 9ri&ing str&tre an% ha4e "any entry
9oints to kee9 new 9eo9le &o"ing into yor fnnel &onsistently an%
ha4ing a goo% followA9 atores9on%er in 9la&e to kee9 yor &sto"ers
"o4ing towar% a +igger 9ri&e 9oint' The "ost i"9ortant thing 6 &an tell
yo is not to worry a+ot whether it is 9erfe&t or not@ Cst get the first
9ro%&t %one an% then yo &an worry a+ot 9erfe&tion on yor ftre
9roCe&ts' The "ore yo %o this@ the +etter yo will +e&o"e at it'
Micheal -a0oie is the athor of )esol4e to -&&ee% an% 10 Minte O9tAin
-&&ess an% the &reator of ;Btre"e Pro%&t ;B9losion' He li4es in .e4erly
Hills@ !lori%a with his wife an% three %aghters' 0o &an fin% ot "ore
a+ot Mi&heal an% 9ro%&t &reation fro" his +log at
htt9/DD9ro%&tinaweeken%'&o"
Internet :ase! Greeting Car! -'stem
.y Ha&k .asti%e
Hello@ "y na"e is Ha&k .asti%e'
This +ook is a 9ro%&t of The 6nternet Marketing 6nner
3ir&le' There are a lot of 4ery high &ali+er 9eo9le
9arti&i9ating an% 6 feel honore% to +e a 9art of it' There are
"any %ifferent "oney "aking te&hni$es here so 9i&k one
an% %o it=
What se9arates this +ook fro" a lot of the other <Make Money> +ooks is
4ery si"9le' These "etho%s are all +attle% an% teste%' 6n or%er to
9arti&i9ate in the +ook@ the athors ha4e to +e "aking at least $100 a
%ay online@ %oing eBa&tly what they are talking a+ot' 0o won?t fin% any
theory or regrgitate% infor"ation here'
Dring a : "onth 9erio% fro" *9ril S *gst of last year@ 6 was a+le to
9ll "yself ot of a !rea!2ul 2inancial situation an% %e4elo9 a fll ti"e
in&o"e fro" ho"e in less than : "onths' 6t all starte% when 6 was lai%
off fro" "y : figre &or9orate Co+ in ,03' When 6 &ol%n?t fin% a Co+@ we
were for&e% to sell or two hoses in ,03 an% "o4e to !lori%a'
*t first@ things were ON' We +oght a +eatifl hose on a lake a+ot 10
"intes fro" Disney' 6 trie% se4eral +sinesses +t nothing see"e% to
work for "e' Then 6 %e&i%e% to start in4esting in )eal ;state' :ig
Mistake> 6 nearly lost e4erything'
.a&k in *9ril of last year@ 6 finally got ri% of "y last 9ro9erty an% starte%
"arketing an Internet :ase! Greeting Car! -er0ice' .y *gst Lless
than : "onths laterM 6 was "aking a fll ti"e in&o"e fro" ho"e' The
whole story is +eyon% the s&o9e of this +ook@ +t yo &an rea% "ore
a+ot it in a +ook 6 wrote@ &alle% The -iB Month Mira&le'

The infor"ation 6 a" going to share with yo is not theory' 6t?s what 6 %o
to "ake a fll ti"e in&o"e fro" ho"e@ "arketing this greeting &ar%
ser4i&e' While 6 "ake a lot "ore than $100 a %ay working this +siness@ 6
a" going to show yo a si"9le way to "ake at least $100 a %ay
"arketing this ser4i&e'
.efore we go any frther@ 6 nee% yo to flly n%erstan% what the 9ro%&t
is' *fter all how &an yo sell a 9ro%&t if yo %on?t know what it isE
-o let?s gets starte% W
The Greeting Car! -'stem
.ehin% e4ery great +siness@ there is a great 9ro%&t or ser4i&e an% this
is no eB&e9tion' The Pro%&t is a -'stem that allows 'ou to sen! "eal
h'sical Greeting Car!s 2rom the Internet 2or un!er #$'
These are not <; 3*)D-> ''' these are )eal Greeting 3ar%s that arri4e +y
!irst 3lass "ail with an en4elo9e an% a sta"9@ yet they are sent fro" the
6nternet' The syste" is a+soltely a"aQing=
0o &an 9loa% yor 9hoto into the &ar%@ &reate &sto" &ar%s with yor
logo@ s&he%le &ar%s to go ot in a%4an&e@ sen% hn%re%s of &ar%s at the
&li&k of a "ose W an% "ore=
6t?s a great tool for )ealtors@ Mortgage .rokers@ 6nsran&e *gents@ *to
Dealers@ *ttorneys@ -"all .siness Owners@ )estarants@ 3P*?s@
;"9loy"ent *gen&ies@ Pl"+ers@ Dentists@ 3hiro9ra&tors@ -ales9eo9le@ *%
*gen&ies@ ,etwork Marketers@ Hair -tylists@ Tea&hers@ Printers@ !inan&ial
*%4isors@ et&'
%n! Most Im8ortantl' O These %re 3ot ) C%"&-/

Here are so"e sa"9le &ar%s along with so"e en4elo9es@ to gi4e yo an
i%ea of what the 9ro%&t looks like' These &ar%s were sent fro" the
6nternet an% arri4e% +y first &lass "ail with an en4elo9e an% a sta"9'
2007 The Internet Marketing Inner Circle Page 1:: of 247
-ome Features o2 The Greeting Car! -'stem
1' Photo #9loa%s A 0o &an 9loa% Photos <onAtheAfly> an% they will
9rint insi%e the &ar%' !or eBa"9le@ let?s say a )ealtor sells a hose'
He &an take a 9i&tre of the &o9le in front of their hose an% sen%
the" a &ar%=
2' 6nsert Gift 3ar%s S 0o &an insert Gift 3ar%s into the Greeting
3ar%s' The &o"9any has relationshi9s with a growing n"+er of
Mer&hants s&h as WalAMart@ -tar+&ks@ Ol% ,a4y@ Ho"e De9ot et&
(' Mail Merge 3a9a+ility A Want to sen% ot all yor 3hrist"as 3ar%s
at on&eE 0o &an set 9 one &ar% an% it will +e sent to all yor
&onta&ts Lor a s+set of the"M at on&e@ with the &li&k of a "ose=
4' 3sto" 3ar%s S Want a 3sto" Designe% 3ar% with yor 5ogo Lor
anything elseM on itE With or tea" of gra9hi& artists@ it?s a sna9=
With the <Pi&tre Pls> te&hnology@ yo &an e4en %esign &sto"
&ar%s <onAtheAfly>' Take %igital 9i&tres an% trn the" into greeting
&ar%s in real ti"e=
2' #se 0or Own Han%writing A 0o &an s&an yor own han%writing
an% signatre an% sen% &ar%s in yor han%writing=
:' ;Btre"ely ;&ono"i&al an% -i"9le To #se A * 2 year ol% &an se this
-yste" to sen% high $ality 9ersonaliQe% greeting &ar%s for n%er
$1=
7' -&he%le 3a"9aigns S 0o &an s&he%le a "ltiA&ar% &a"9aign to
go ot for years in a%4an&e' 6t?s like an atoAres9on%er that "ails
greeting &ar%s=
7' #9loa% 3onta&ts A 0o &an 9loa% all yor &onta&ts fro" ;B&el@
*&&ess@ or *&t an% sen% the" &ar%s in 2 "intes=
-o How &oes The -'stem (ork
Well it?s $ite si"9le a&tally W
1' Go to the we+site an% log in
2' Go to the 3ar% 3atalog an% &hoose a &ar%
(' Ty9e in yor "essage
4' Ty9e in the a%%ress where yo want the &ar% to go
2' 3li&k <-en% 3ar%> A The &ar% will arri4e within a few %ays 4ia 9ostal
"ail in an en4elo9e with a !irst 3lass sta"9=
-o (ho Can Use This -er0ice
"ealtors S Take a 9i&tre of 9eo9le in front of their new ho"e an%
sen% a <3ongratlations on 0or ,ew Ho"e> &ar%' 6nsert a Gift 3ar%
fro" Ho"e De9ot@ -tar+&ks@ or .e% .ath an% .eyon% as a
hosewar"ing gift=
%uto &ealers S Take a 9i&tre of 9otential &sto"ers sitting in the
&ar they Cst test %ro4e' -en% the" a <Thank yo for the test %ri4e>
&ar%' )e"e"+er they are 9ro+a+ly 4isiting "any %ealershi9s an%
this will "ake yo stan% ot'
3etwork Marketers S Make a &sto" &ar% with yor 9i&tre
an%Dor a 9i&tre of yor 9ro%&ts an% sen% it to 9ros9e&ts'
%ttorne's S -en% ot yor entire 3hrist"as &ar% list in "intes at
the &li&k of a "ose= 6 know an attorney who sen%s +irth%ay &ar%s
to the &hil%ren of his &lients' The 9arents lo4e hi" an% sen% "any
referrals his way'
&entistsLChiro8ractors S -en% ot a99oint"ent re"in%ers'
LDon?t forget to ask for referrals=M
Mortgage :rokers5 -ales eo8le5 -mall :usiness Awners etc/
*ny+o%y who ha% any kin% of &lients or &sto"ers that they nee% to
kee9 in to&h with@ &an se this ser4i&e'
8onus Tip - 9 : - .il% )elationshi9s
* &o9le of years ago@ 6 was trying to get in to&h with a well
known 6nternet "arketer' 6 was on his e"ail list so 6 trie% e"ailing
hi" se4eral ti"es withot any res9onse' 6 looke% at the +otto" of
his e"ail an% fon% his a%%ress'
6 sent hi" a greeting &ar% sing this syste"' *+ot 4 %ays later 6
got an e"ail fro" hi" thanking "e for the &ar% an% in4iting "e to
&all hi"' 6 ga4e hi" a &all an% we ha4e +een frien%s e4er sin&e=
Want to +il% a relationshi9 with a to9 "arketerE -en% the" a
greeting &ar%=
How &o I Make Mone' (ith The Greeting Car! -'stem
There are three ways to "ake "oney with this +siness'
1' O9en )etail *&&onts S The )etail 9ri&e of a &ar% is 87 &ents@ whi&h
is a great %eal for yor &sto"ers' 0or &ost is :2 &ents' 0o "ake
(: &ents e4ery ti"e one of yor retail &sto"ers sen%s a &ar% '''
!O);V;)' 0o ne4er to&h the &ar%s' 0o si"9ly hel9 the" set 9
their a&&ont' 0o get 9ai% "onth after "onth@ year after year as
long as they se their a&&ont'
2' -ell Wholesale 5i&enses S * Wholesale li&ense &osts $287 an% this
gets the &sto"er 100 3ar%s to start with as well as the right to
+y at wholesale' 6t also allows the" to &reate their han%writing
fonts an% signatres@ as well as Pi&tre Pls' 0o "ake $120 e4ery
ti"e yo sell a Wholesale 5i&ense@ 9ls a 9er&entage on e4ery
single &ar% they sen% ''' !or 5ife'
(' .il%ing a -ales Tea" A 0o ha4e the a+ility to re&rit an% train
other 9eo9le to "arket the 9ro%&t' 0o get an o4erri%e on all sales
yor tea" "e"+ers "ake@ as well as all their &sto"ers ''' fore4er'
Personally@ 6 fo&s on +il%ing a tea"@ +e&ase the le4erage is in&re%i+le'
5ast "onth 6 ha% a gy on "y tea" go ot an% get an a&&ont for o4er
$2@000 worth of &ar%s' He %i% the work an% "a%e a ni&e 9rofit W +t
+e&ase he is on "y sales tea" 6 got a ni&e 9er&entage of that as well'
8onus Tip - 9 ; S )nning a -er4i&e .rea
The "ain ways to "ake "oney with this are 9retty "&h han%s off@
fro" a stan%9oint of %oing any work to hel9 yor &sto"ers' *fter
yo set the" 9 in the syste" they sen% their own &ar%s
the"sel4es an% yo get 9ai% when they %o'
Howe4er@ a few 9eo9le on "y tea" ha4e &o"e 9 with an
interesting i%ea to in&rease their in&o"e' They will ha4e their
&sto"ers gi4e the" an ;B&el s9rea%sheet with all of their &onta&ts'
They 9loa% the &onta&ts@ sen% ot all the &ar%s ato"ati&ally an%
&harge a ser4i&e fee to %o so'
0o &an easily "ake $100 a %ay Cst %oing this=
How &o I Market The Greeting Car! -'stem+
There are tons o2 wa's to "arket this syste"' Here are so"e of the
things 6 ha4e %one W
1' War" Market S These are the 9eo9le yo know' 0or frien%s@
relati4es@ a&$aintan&es@ essentially e4ery+o%y yo &o"e into
&onta&t with' 6 ne4er <9sh> "y war" "arketT 6 si"9ly sen% the"
a &ar% an% let the" know what 6 a" %oing' -e4eral of the" ha4e
a99roa&he% "e after getting the &ar%'
2' )eferrals A 6t?s not so "&h who 'ou know +t who the' know' My
+est frien% "ay not +e a &an%i%ate for this +siness +t he "ay
know a )ealtor who &an se the ser4i&e or an entre9rener that
"ight +e intereste% in the +siness'
(' Online 3lassifie% -ites S 6 se se4eral free &lassifie% sites that get
"e "ore 9eo9le than 6 &an talk to@ an% the 9ri&e is right ''' it?s
free=
4' Online !or"s S 6 +elong to se4eral online for"s where 6 +il%
relationshi9s an% "eet a ton of 9eo9le' 6 fin% a lot of &sto"ers on
for"s'
2' -o&ial ,etworking -ites A -ites like My-9a&e@ )yQe et&' are a gol%
"ines'
:' #neB9e&te% 3ar%s S 6 9i&k a ni&he an% sen% &ar%s to total
strangers' 6 ha4e gotten great res9onses this way an% signe% 9
%istri+tors an% &sto"ers' 6 si"9ly se Google to fin% their
we+site whi&h sally has their 9hysi&al "ailing a%%ress on it' 6
also %o <Whois -ear&hes> on the %o"ain na"e'
7' Marketing ;4ents S 6 atten% a lot of se"inars where 9ositi4e an%
"oti4ate% 9eo9le &ongregate' 6 take a %igital &a"era with "e an%
take 9i&tres of e4ery+o%y 6 "eet' 6 sen% the" a &ar% with or
9i&tre on the front after the e4ent' 6?4e signe% 9 se4eral
%istri+tors sing this "etho%'
7' .siness ,etworking 6nternational S .,6 is the worl%?s largest
,etworking gro9' 6t?s &o"9ose% of 9eo9le fro" all walks of life'
;a&h &ha9ter will ha4e a )ealtor@ a Mortgage .roker@ an 6nsran&e
Person@ a 3hiro9ra&tor et&' 6 ha4e 4isite% se4eral &ha9ters an%
signe% 9 +oth &sto"ers an% %istri+tors'
8' 5o&al 5ea%s Gro9s S -i"ilar to .,6@ there are all kin%s of lo&al
gro9s where 9eo9le get together an% so&ialiQe as well as %o
+siness' !in% one in yor area=
10' 3ha"+er Of 3o""er&e S ;4ery &ity has a 3ha"+er of 3o""er&e
where +siness 9eo9le get together to network' This &an +e a
great sor&e for &onta&ts=
11' .siness O99ortnity *% 3oAo9s S There are se4eral national
"agaQines s&h as -"all .siness O99ortnities@ ;ntre9rener@ et&
that are %e%i&ate% to 9eo9le looking for a ho"e +ase% +siness' 6
ha4e rn se4eral a%s in these "agaQines with "y tea" an% signe%
9 %istri+tors'
ower Greeting Car! Techniques
The "ore yo &an e%&ate 9eo9le on the i"9ortan&e of sing greeting
&ar%s in their +siness@ the "ore they will realiQe the 4ale of this
syste"' Here are so"e things that +siness owners &an %o with greeting
&ar%s to grow their +siness '
1' -en% .irth%ay 3ar%s To 3lients
Whene4er yo get a new &lient@ ask the" for their +irth%ay an%
sen% the" a +irth%ay &ar%' 0o "ay +e the only one %oing it= This
will &e"ent yor i"age in their "in% an% when they nee% yor
ser4i&es@ they will think of yo instea% of yor &o"9etitors
2' -en% .irth%ay 3ar%s To The 3hil%ren of 3lients
This is a killer te&hni$e@ whi&h was first intro%&e% to "e +y "y
frien% the attorney' What %o yo think is going to ha99en when the
&hil% re&ei4es yor &ar%E Don1t yo think he "ay go to his 9arents
an% ask <Mo""y who is this Hohn -"ith@ 3P* gy who sent "e a
+irth%ay &ar%E> Ot of the "oths of +a+es W)elationshi9
"arketing at its +est=
(' -en% 3ar%s *t #nsal Ti"es
-tarting right after Thanksgi4ing ntil right +efore 3hrist"as "ore
&ar%s are sent than any other ti"e of the year' 3o"9anies feel
o+ligate% to sen% a holi%ay &ar% on&e a year' The 9ro+le" is that
9eo9le get so "any &ar%s@ that yors will +e lost in the shffle'
,ow yo ha4e to sen% a holi%ay &ar%@ +t there are other o&&asions
when yo &an sen% &ar%s yo &an sen% throghot the year' Why
not sen% a <Ha99y Gron%hog Day< &ar%E How a+ot a <Ha99y !irst
Day of -9ring> &ar%E These &ar%s will stan% ot a lot "ore than
si"9ly sen%ing a on&e a year 3hrist"as &ar% on&e 9er year=
4' Pt 0or Pi&tre On The 3ar%
)e"e"+er the 9r9ose of sen%ing &ar%s is to +il% a relationshi9
with yor &lient an% kee9 yor na"e in their "in%' There?s no
+etter way to %o that than sen%ing yor 9i&tre in the &ar%' -t%ies
ha4e +een shown that 9eo9le are less likely to throw away a
+siness &ar% with a 9erson1s 9hoto on it ''' well@ the sa"e goes for
Greeting &ar%s'
2' ;n&lose * Gift 3ar%
Want to really i"9ress a &lientE ;n&lose a gift in the &ar%= 6f yo
&an fin% a store that yor &lient likes@ sen% the" a gift &ertifi&ate
for that store' 6f not@ en&lose a gift &ar% for a 9o9lar store like
Wal%en+ooks or -tar+&ks'
:' Design * 3sto" 3ar%
There are 9la&es yo &an go to get a &sto" greeting &ar% %esigne%
with yor logo@ yor 9ersonal 9hoto or anything else yo want' This
is an in&re%i+le way of +ran%ing yorself an% yor +siness'
7' -en% #neB9e&te% 3ar%s to <!tre 3lients>
6s there any+o%y yo wol% like to "eet +t &an?t get 9ast the gate
kee9erE This te&hni$e works like a &har"' Get their a%%ress fro"
their we+site an% sen% the" a greeting &ar% W yo will +e a"aQe%
with the reslts' 6 ha4e se% this te&hni$e to "y a%4antage "any
ti"es W 6t works=
One te&hni$e that 6 ha4e se% is to go to their we+site@ %ownloa%
their 9i&tre an% 9loa% it to the Greeting &ar%' When they o9en the
&ar%@ they are staring at a 9i&tre of the"sel4es' ,ee%less to say@
this gra+s their attention a +it= Whether yo are looking to +il%
relationshi9s with &rrent &sto"ers or gain new ones W <-&&ess is
in the 3ar%s=>
8onus Tip - 9 < A Take Pi&tres with Peo9le
One thing 6 %o is take a %igital &a"era with "e where4er 6 go'
Whene4er 6 "eet so"e+o%y@ 6 will take their 9i&tre an% sen% the"
a &ar% with or 9i&tre together right on the front with a &a9tion
saying <6t Was ,i&e Meeting 0o>
Peo9le are less likely to throw ot a &ar% with their 9i&tre on it an%
the fa&t that yor 9i&tre is on it as well will "ake sre they ne4er
forget yo' 6 ha4e gotten n"eros &sto"ers Cst +y sen%ing
&ar%s to 9eo9le'
"esi!ual Income (ith The Greeting Car!s
One of "y fa4orite 9arts of this +siness is the resi%al in&o"e as9e&t'
The 4ast "aCority of 9eo9le in the worl% re&ei4e linear income5 whi&h
sally &o"es in the for" of a Co+ with a <Pay&he&k>'
xamples of )inear Bncome H
*M *n Offi&e Worker/ *n offi&e worker gets a 9ay&he&k' 6t &ol% &o"e
in the for" of a flat rate <salary> for the year@ an horly wage or a
%aily wage' Whate4er way it is 9ai%@ the fa&t still re"ains that the
a"ont of "oney yo &an "ake with linear in&o"e is eBtre"ely
li"ite%'
.M .siness Owner/ *nother eBa"9le of linear in&o"e is a +siness
owner' ;4en thogh +siness owners will generally "ake a lot "ore
"oney than so"e+o%y working a Co+@ "ost of the" are still working
for linear in&o"e=
3M *ttorney@ 3P*@ Do&tor S .elie4e it or not@ these are all Cst horly
workers' Think a+ot it' 6f an attorney wants to "ake "ore "oney@
what %oes he ha4e to %oE Work More Hors= 6f a 3P* wants to "ake
"oney@ what %oes he ha4e to %oE Do More Work== 6f a %o&tor wants
to "ake "ore "oney@ what %oes he ha4e to %oE -ee "ore 9atients=
With resi%al in&o"e yo get 9ai% o4er an% o4er again for work %one
on&e.
xamples of 7esidual Bncome
-ongwriters A When a 9erson@ like for instan&e Pal M&3artney@
writes a song@ he or she gets 9ai% e4ery ti"e the song is 9laye% on
the ra%io= They also get 9ai% whene4er the song is se% on a
&o""er&ial or a "o4ie et&'
*&tors S -o"eti"es a&tors will negotiate resi%als so that they will
get 9ai% e4ery ti"e a "o4ie or tele4ision show that they are in is
shown'
6nsran&e *gents S -o"e insran&e agents are 9ai% year after year
when the 9oli&es that they write are renewe%
The Greeting 3ar% .siness S 0o get 9ai% o4er an% o4er again as
yor &sto"ers se the syste"' 0o set the" 9 with an a&&ont
one ti"e' 0o get 9ai% e4ery ti"e they se it W for life'
How &o I Get In0ol0e!
While so"e of the te&hni$es in this +ook "ay not re$ire any 9front
&ost@ this one %oes re$ire a s"all in4est"ent' 6n or%er to get in4ol4e%
with this +siness yo wol% nee% to 9r&hase the ;ntre9rener Pa&kage
Pls@ whi&h &osts $(87'
Here is what yo get with it/
1' 100 3ar%s to Get 0o -tarte% S 0o get 200 9oints in yor a&&ont@
whi&h &an +e se% for 100 &ar%s or 200 9ost&ar%s' We re&o""en%
sing greeting &ar%s'
2' Han%writing !onts an% -ignatres S 0o get yor han%writing font
an% signatre s&anne% into the syste" so yo &an sen% &ar%s in
yor own han%writing with yor signatre=
(' #nli"ite% DVD Progra" S We ha4e a great 9ro"o DVD that
eB9lains this whole syste"' 0o &an sen% ot as "any as yo like
an% the &o"9any will not &harge yo for the DVD?s=
4' <Treat ;" )ight> -e"inar S This is a fll %ay 9ersonal %e4elo9"ent
se"inar gi4en +y the 3;O of the &o"9any' 6t?s a+soltely life
&hanging'
2' Pi&tre Pls -oftware S This is we+ +ase% software that allows yo
to &reate nli"ite% &sto" greeting &ar%s on the fly' We ha4e o4er
10@000 3ar%s in the syste" +t with Pi&tre Pls@ yo &an &reate
yor own &ar%s'
:' #nli"ite% -99ort an% Training S 0o get nli"ite% s99ort an%
training +y 9hone@ e"ail an% in 9erson for the life of yor +siness
7' !ree We+sites@ *toA)es9on%ers an% Marketing Tools S 0o get all
the tools yo nee% to s&&ee% W for free=
:ottom .ine
Making #$00T a !a' with this -'stem is 0er' straight2orwar!' 0o
&an sign 9 one wholesale &sto"er an% "ake $120' 0o &an sign 9 a
tea" "e"+er an% "ake anywhere fro" $120 A $242'
.t there?s so "&h "ore to it than that=
When yo sign 9 a &sto"er@ they will &ontine to se the syste" o4er
an% o4er again' *n% yo get 9ai% o4er an% o4er again e4ery ti"e they %o=
When yo sign 9 an entre9rener yo "ake an initial $120 A $242' .t
that?s Cst the +eginning@ +e&ase yo "ake ongoing in&o"e on all of
their a&ti4ity fore4er'
6 gess the +est way to look at this is as a Mlti Tiere% *ffiliate 9rogra"
on steroi%s W 6t?s that 9owerfl'
6n or%er to get the real s&oo9 on this +siness@ 6 wol% like to offer yo a
!);; &o9y of "y +ook <The -iB Month Mira&le>'
*lso if yo wol% like to try ot the greeting &ar% syste" for free at "y
eB9ense yo &an set 9 an a&&ont here/ -en% * !ree 3ar%'
Kack :asti!e is an ;ntre9rener@ *thor@ P+li& -9eaker@ 3o9ywriter an%
all aron% ni&e gy' 6n his s9are ti"e he enCoys tra4eling@ 9laying gitar@
writing songs an% the +ea&h' He is also a +ig ani"al lo4er@ es9e&ially
%ogs' He in4ites yo to &onta&t hi" 4ia his we+site at Ha&k.asti%e'&o"
Teleseminars
Written +y Gary Nn&kles
Intro!uction
%s marketers we ha0e to continuall' e*8lore new metho!s to 2in!
8ro2ita1le 0entures an! 8romotions to generate re0enue/ &onFt
con2orm 'oursel2 to 4ust the tra!itional line o2 thinking such as
email5 a!s5 newsletters an! articles/
6f yo?re rea%ing this e+ook then o+4iosly yo?re intereste% in "aking
"oney' 6n this &ha9ter 6?ll %is&ss how to hol% a telese"inar@ ways to
"ake 9rofits with telese"inars@ an% ti9s to "aBi"iQe the 9rofits fro"
yor telese"inars'
Think of a telese"inar as si"9ly another tool to se to "ake 9rofits fro"@
an% as another in&o"e strea" to a%% to yor other strea"s of in&o"e'
'ou do have other streams o) income right/
6f not then yo are rea%ing the right e+ook@ sin&e it has 18 other &ha9ters
%e4ote% to "aking $100 %ollars a %ay' 6 en&orage yo to rea% an% reA
rea% ea&h &ha9ter in this e+ook an% a99ly what yo rea% in yor +siness
an% "arketing'
IMll 1e targeting teleseminars as the 8rimar' metho! in
this cha8ter though an! urge 'ou to think in terms o2 how
'ou can take what 'ou rea! in this cha8ter an! a88l' it in
the other cha8ters in this e1ook an!
not 4ust to the teleseminar 8rocess onl'/
*n% also +e sre an% %o the sa"e with the other &ha9ters@ an% think of
how yo &an se what yo learn in those &ha9ters to in&or9orate in to
"aking yor telese"inars "ore s&&essfl an% in&o"e 9ro%&ti4e'
Marketing is a &ontinally e4ol4ing 9ro&ess@ so always think in ter"s of
how yo &an e4ol4e as well to the "arket9la&e aron% yo as it e4ol4es'
Don?t Cst think within the +oB@ %on?t Cst think otsi%e the +oB'
:UI.& TH) :AU>
Ok@ enogh ra"+ling@ let?s C"9 in an% get starte%' One other thing@ at
the en% of this &ha9ter will +e a link to we+ 9age to get an "9( an% the
trans&ri9t of a telese"inar that Willie an% 6 %i% on the to9i& of %oing
telese"inars for 9rofit when 6 was writing this &ha9ter' 0o &an se it as
a &ase st%y to a&&o"9any this &ha9ter'
(hat Is % Teleseminar+
.efore we get starte% let?s %efine a telese"inar an% then we will "o4e
on' When 6 say +ri%ge lines it "eans 9hone lines on what is &alle% a
+ri%ge' * 1ri!ge is an ele&troni& %e4i&e with swit&hes that &ontrol a
"assi4e a"ont of 9hone lines'
The +ri%ge will ha4e anywhere fro" what they &all ten 9orts 9 to so"e
of the" ha4e 1200@ or e4en "ore@ 9orts' ;a&h 9ort is a 9hone line' -o
when 6?" saying a line@ that?s eBa&tly what 6?" "eaning A is a &aller'
-o if yo hear these 9eo9le say that we?re going to ha4e three or for
hn%re% &allers@ then that?s ( or 4 hn%re% 9hone lines that are +eing
se% on that +ri%ge' Or 9orts@ is how they refer to the" so"eti"es'
"easons To Ha0e % Teleseminar
Get 6nstant Profits
De9en%ing 9on the resor&es a4aila+le to yo@ yo &an ha4e a
s&&essfl se"inar within 2A2 %ays' 5ets say yo alrea%y ha4e a list
or newsletter' 6f yo ha4e a to9i& an% knowle%ge of that to9i&@ then
after setting 9 yor sales 9age an% "etho% of 9ay"ent@ yo &ol%
easily shoot ot a 9ro"otion to yor list an% hol% a se"inar within
2 %ays' Of &orse "any 9eo9le ha4e this in 9la&e to %o so alrea%y'
5ow -tart9
There are "any &o"9anies that 9ro4i%e tele&onferen&es ser4i&es
now@ an% so"e offer free ser4i&es' This "eans yo &ol% &on%&t a
telese"inar for 9 to 88 9eo9le at no &ost for the &onferen&e
ser4i&es' 61ll %is&ss this later as well' .y ha4ing low start9 &osts
yo &an generate a ni&e net 9rofit for 4ery little &osts'
3reate Pro%&ts !ro" The ;4ent Too
.y ha4ing the e4ent re&or%e% an%Dor trans9ose% yo &an &reate two
9ro%&ts fro" yor telese"inar'
One 9ro%&t is the MP( a%io file that yo &an ha4e re&or%e%'
0o &an ha4e the &onferen&e &all &o"9any %o this for yo or +y an
ele&troni& %igital 4oi&e re&or%er an% re&or% it yorself' 6f yo 9lan
on %oing se4eral se"inars then 6 wol% sggest +ying a %igital
4oi&e re&or%er' This &an +e se% for se4eral 9roCe&ts an% tasks as
well'
The se&on% 9ro%&t wol% +e an e+ook &reate% fro" yor e4ent'
This &an +e either in ele&troni& for"at sing an e+ook &reator
software 9a&kage or in PD! for"at sing *%o+e *&ro+at on&e the
telese"inar is trans9ose%' There are also so"e ser4i&es that allow
yo to &on4ert the %o&"ent to PD! for"at' 0o &an trans9ose the
e4ent yorself fro" yor a%io file or ha4e the &onferen&e &all
&o"9any %o it' 6?ll %is&ss "ore on that later an% on re&or%ing the
"9( an% so"e tilities to %o these with in the se&tion <Trning The
)e&or%ing 6nto Pro%&ts>'
Pro4i%es *%%itional HV O99ortnities
Ha4ing a telese"inar L%e9en%ing on the ty9e yo ha4eM will allow
yo to intera&t with other 9eo9le within yor in%stry' .y this 6
"ean if yo ha4e 9anelists an% gest s9eakers Coining yo in yor
telese"inar'
#sally these gests will +e eB9erts in their fiel%@ Lor shol% +eM if
yo are ha4ing the" Coin yo +e&ase of their eB9ertise' .y
working with the" yo +il% a +etter relationshi9 for ftre e4ents@
e+ooks or Coint 4entres on other 9roCe&ts'
;B9osre *n% 3re%i+ility
* telese"inar gi4es yo eB9osre as well as gi4ing yo &re%i+ility'
Hst +y hosting an e4ent asso&iates yo with yor s9eakers ths
+il%ing yor re9tation' This &an lea% to yo +eing in4ite% to Coin
other telese"inars an% 9roCe&ts as well'
.il% * )elationshi9 With 0or 3sto"ers Or 5ist
0o &an se a telese"inar to +il% a +etter relationshi9 with yor
&rrent &sto"ers or newsletter s+s&ri+ers' ;s9e&ially if it1s a free
telese"inar that only &ost the" a 9hone &all' ,ow this wol% +e
9ri"arily for long ter" +enefits an% sales@ thogh the e4ent &ol%
generate so"e sales for yor &rrent 9ro%&ts as well' Pro4i%e% of
&orse yo ha4e so"e &rrent 9ro%&ts'
6f yo %on1t ha4e any &rrent 9ro%&ts then yo &ol% offer a free
&on%ense% re9ort of i"9ortant 9oints fro" the e4ent to the
atten%ees@ then list any 9ro%&ts that yo "ight %is&ss %ring the
telese"inar' Then se yor affiliate links for those 9ro%&ts to
generate sales fro" yor free re9ort yo sen% to e4eryone or 9ost
online for the" to rea% after the e4ent' 6 ha4e in&l%e% an eBa"9le
of one s&h re9ort in the resor&es se&tion'
-ell Higher Pri&e% 6te"s !ro" The Telese"inar A L6f !ree
Telese"inarM
Many eB9erts se free telese"inars to sell higher 9ri&e% 9ro%&ts +y
gi4ing a free telese"inar to their targete% a%ien&e' They are
%eli4ering &ontent ri&h free e4ents an% at the sa"e ti"e they
9ro"ote a higher 9ri&e% ser4i&e or worksho9Dse"inar to +e
atten%e%' -o"e are sing the" to 9ro"ote &oa&hing ser4i&es an%
9ri4ate "e"+er sites'
-tart * 5ist Or *%% ,ew -+s&ri+ers On 0or 3rrent 5ist
6f yo %on1t ha4e a newsletter or list yo shol% &onsi%er starting
one' Most eB9erts will tell yo <there is "oney in the list>' .y
ha4ing a telese"inar yo &an start a newsletter at the sa"e ti"e if
%one 9ro9erly' 6f yo alrea%y ha4e a list then yo &an se the e4ent
to a%% new s+s&ri+ers to yor list'
To8ic A2 The -eminar
Ok +efore we e4en start with how to hol% the se"inar we ha4e to start
with the 1asics' !irst yo ha4e to %e&i%e 9on a to9i& for yor se"inar' 6
"ean how &an yo hol% a telese"inar if yo %on1t know what it is going
to +e a+otE
De&i%ing on yor to9i& shol% +e 9retty straight forwar%@ +t 6?ll "ention
a few "etho%s to hel9 yo resear&h yor to9i& to fin% a hot to9i&'
There is one thing 6 wol% like to "ention@ an% so"e "ay %isagree with
"e@ +t that?s ok@ we &an agree to %isagree on this'
Man' marketers 1elie0e 'ou shoul! target a to8ic that 'ouMre
8assionate a1out/
6 9ersonally %on?t hol% that o9inion or tea&h it@ an% one reason is 6 know
of "any "arketers that sell a 4ariety of 9ro%&ts Lsing one 9age
we+sites for ea&h 9ro%&tM that they %on?t ha4e a 9assion for ne&essarily@
howe4er they are %oing $ite well selling those 9ro%&ts to those ni&hes'
Well 6 gess it is 9assion too@ 9assion for "oney WgrinW +t let?s "o4e
on'
6f yo ha4e a s9e&ifi& to9i& or s+Ce&t yo ha4e a 9assion for an% know a
lot a+ot it then that is a starting 9oint' .t %on?t feel li"ite% to a s+Ce&t
that yo are 9assionate a+ot' 0o are looking for 9ro+le"s 9eo9le want
answers to@ an% yo want to 9ro4i%e that soltion'
Aorums
!or"s are an eB&ellent 9la&e to resear&h 9ossi+le to9i&s for yor
telese"inar'
0o &an go online an% %o a sear&h for the "ost 9o9lar for"s in the
sear&h engines@ this will of &orse %e9en% 9on yor target a%ien&e'
-tart +rowsing the for"s to see what are the "ost 9o9lar $estions
+eing 9oste% a+ot yor to9i&' This will hel9 yo to narrow yor 9otential
to9i& %own' )ea% +eyon% Cst the "essage an% look for the ,;;D within
the "essages'
3o"9ile a list of those "essages that ha4e a si"ilar nee%'
While +rowsing@ +e sre to in&l%e "essages in the ar&hi4es of the
for"s' 0o &an a&&ess these +y %oing a sear&h within the for" itself'
Most for"s ha4e sear&h featres a4aila+le'
Post yor own $estions to the for"s@ e4en ask the "e"+ers what they
see as an rgent 9ro+le" that nee%s a soltion'
6f yo are alrea%y an eB9ert on yor to9i& +e sre to answer so"e of the
$estions +eing aske% in the for"' -tart esta+lishing yor &re%ita+ility
with infor"ati4e answers'
On&e yo 9re9are to start 9ro"oting yor telese"inar yo &an se this to
yor a%4antage s&h as in&l%ing a link in yor sig file for yor
telese"inar when yo are "aking 9osts@ et&' .t yo &an?t "ake it too
o+4ios or yo "ight +e &onsi%ere% as s9a""ing the for"'
!iscussion )ists
Dis&ssion lists are an eB&ellent resor&e to se to resear&h what are the
"ost 9o9lar or nee%e% s+Ce&ts 9eo9le are wanting to fin% ot a+ot
that relate to yor to9i& an% 9ossi+le telese"inar' -in&e they are si"ilar
to for"s yo se the" in "&h the sa"e way as the for"s' *sk an%
answer $estions' *gain "ake notes of the "ost &o""on 9ro+le" or
nee%'
"ea! 1e'on! 4ust the message an!
look 2or the 3))& within the messages/
Newsletters
-+s&ri+e to newsletters that are relate% to yor to9i&' *gain wat&h the
to9i&s an% arti&les that are targete% +y the newsletter' 5ook an% see if
they ha4e a Kestion an% *nswer se&tion L"any %oM an% 9ay attention to
those $estions aske%'
%astermind 6roups
6t?s a"aQing how "any i%eas &an &o"e fro" a gro9 %is&ssion with yor
9eers an% frien%s on 4arios to9i&s an% i%eas' 6?4e +een a "e"+er of
se4eral "aster"in% gro9s that wol% "eet on a +ri%ge line on&e a week
or e4ery two weeks an% we wol% ha4e <+rain &ra" sessions> a+ot
things we were %oing as well as %is&ss other i%eas we ha% in "in% to %o
9ossi+ly'
This is a great to get the &reati4e Ci&es flowing@ 9ls yor 9eers &an
sggest 9ossi+le to9i&s that they ha4e noti&e% that "ight +e 9o9lar for
yor telese"inar' Of &orse "ake sre they are aware that yo "ight %o
a telese"inar on the to9i& an% that they won?t feel yo took their i%ea'
6t?s an eB&ellent ti"e to in4ite the" to Coin yo on the telese"inar@
es9e&ially if they are an eB9ert on the to9i&'
Ok@ %ring all of the a+o4e otline% 9ro&esses@ yo shol% +e &o"9iling a
list of the "ost aske% $estions a+ot yor to9i& or e4en s+Ato9i&s if
yor to9i& is a +roa% to9i&' * goo% eBa"9le is internet "arketing whi&h
&an in&l%e a"ong other things/ telese"inars@ list +il%ing@ e+ook
&reation@ an% so forth' 6 think yo get the 9i&tre'
0o are looking for a common nee! or 8ro1lem that nee!s
a!!ressing. 0o &an a%%ress this nee% +y frnishing the soltion throgh
yor telese"inar'
0o &an &o"9ile yor list +y writing it in a note+ook or 6 sggest sing a
software 9a&kage that allows yo to ty9e the list of $estions yo are
&o"9iling' Otlook &ol% +e se% for this or any &onta&tD9roCe&t
"anage"ent software'
My 9ersonal fa4orite is 6nternet 6nfor"ation Manager' ,ot only %oes it let
yo kee9 9 with 9roCe&ts@ it "anages &onta&ts@ e+ooks@ for"s@
newsletters an% "ost all of yor "arketing infor"ation in&l%ing
9asswor%s an% logins'
6t also lets yo easily link re&or%s together for $i&k referen&e whi&h is
han%y for resear&h an% 9roCe&ts s&h as %e&i%ing on a to9i& an% ni&he' 6
"ay +e +ias thogh@ sin&e 6 %esigne% it' .t 6 %esigne% it with "arketers
in "in% to o9ti"iQe their ti"e an% 9ro%&ti4ity'
* goo% free teBt e%itor with a lot of featres &alle% P-Pa% &an +e fon% at
P-Pa%'&o" an% it?s totally free' 6t?s an o9en sor&e 9roCe&t whi&h "akes it
free' * great re9la&e"ent instea% of sing ,ote9a% in Win%ows'
*nother one is Ti"e an% 3haos 4ersion 2 whi&h is now a freeware
4ersion' 6t also has a goo% 3alen%ar@ To Do list@ *99oint"ents an% ,ote
featres' Hst go to the 3haos -oftware site an% s&roll to the +otto" to
%ownloa% the freeware Version @' This is great software to se if yo
start s&he%ling a lot &alls'
*nother software for organiQing i%eas@ otlines@ an% +rain stor"ing is
"in% "a99ing software' To get a +etter i%ea of "in% "a9 software an% a
freeware 4ersion yo &an %ownloa% go to the WikiPe%ia !ree"in%
software 9age' 6t?s eB9laine% there "&h +etter than 6 &an %o here@ an%
yo &an %ownloa% the free 4ersion'
-che!uling, lanning the teleseminar
The :est Time To Ha0e ;our Teleseminar
(hen most o2 'our list or atten!ees can atten!>
3ormall' that will 1e in the e0enings5 howe0er 1e aware that 'ou
ma' 1e com8eting with se0eral other e0ents Tues!a' through
Thurs!a' 1ecause man' marketers hol! their e0ents on those
nights !uring the 8rime time e0ening hours/
6f yo?re %oing inter4iews only to "ake a 9ro%&t then %ring the %ay is
fine' 6t also %e9en%s on yor target a%ien&e' 6f they?re self e"9loye%
then %ring the %ay &an +e e4en +etter'
This &an also %e9en% 9on the ni&he yo are targeting too' 6f yor target
&sto"ers are &o"9ter 9rogra""ers@ then yo &ol% $ite easily %o a
telese"inar at 10/00 PM sin&e "any of the" are night owls'
*lso kee9 in "in% the ti"e Qones of yor target a%ien&e sin&e this will
+e entirely %ifferent for international &allers 4erss those in the #nite%
-tates an% 3ana%a'
8ow %any )ines $o 7eserve
Most &o"9anies let yo reser4e V a"ont of lines@ +t then &t +a&k that
n"+er of lines +efore the &all if yo %on?t nee% the"' -o"e &o"9anies
will only &harge yo for the a"ont of lines yo se@ e4en if yo reser4e
"ore' .; sre to ask ea&h &o"9any of their 9oli&y when %oing yor
resear&h so yo will know what their 9oli&y is'
<hat $o +ay Aor Bridge )ines
The +est thing to %o is resear&h with se4eral &o"9anies' There are "any
4arying rates@ an% it %e9en%s 9on the 4ol"e yo gi4e the"@ the
n"+er of lines@ length of &alls an% so forth' There are "any free ser4i&es
a4aila+le these %ays to se as well for yor telese"inars'
!ree -er4i&es/
!ree&onferen&e'&o" A #9 to 88lines free'
-i"9le;4ent'&o" A 1@000 &allers +t &an?t %o KU* an% intera&t with
atten%ees
!ree3onferen&e3all'&o"
Pai%/
Voi&eTeBt@ .la&k U White 3o""ni&ations@ ;agle 3o""ni&ations@
eATele&onferen&ing'&o"@ 6nstantTelese"inar'&o"
)ength "f $eleseminar
Ok@ +eing a "arketer 6 like to o4erA%eli4er' -o 6 sally set "ine for :0
"intes@ +t 6 allow for at least :0 "intes eBtra to rn o4er' Howe4er
"any ti"es "ine rn al"ost two hors'
0o &an also %o a series of telese"inars of 1 or 2 hors ea&h if one hor
will &o4er the to9i& in enogh %etail' These ty9e of telese"inars &an +ring
in "ore 9rofits too sin&e they are longer' Pls yo &an also ha4e a series
of gests when %oing a <"ini series> of telese"inars'
*lso when %oing yor resear&h with +ri%ge line &o"9anies@ &he&k on their
9oli&y on what ha99ens when yor ti"e is 9'
Most &o"9anies will Cst figre 9 the a%%itional ti"e yo se% an%
&harge yo at the agree% rate@ +t +e sre= -o"e &o"9anies &t the &all
off at the %esignate% ti"e or length yo signe% 9 for'
*lso +e sre if yo are re&or%ing the &all that the re&or%ing will &ontine
if yo?re sing the +ri%ge &o"9any?s re&or%ing ser4i&e if yo rn o4er on
ti"e'
6n general 9lan on a :0 or 80 "inte &all if 9ossi+le' *nything longer &an
&ase yor atten%ees to get restless an% hang 9'
That also +rings 9 another 9oint' 6f yo are frnishing MP( an% PD! files
to the e4ent@ ha0e a 1acku8 recor!ing %one +y so"eone' 0o ne4er
know when so"ething "ight ha99en' DO,?T %e9en% on one re&or%ing' 6f
yo %o@ then yor 9ro%&ts "ay go right ot the win%ow if there?s
9ro+le"s with the re&or%ing'
)e&ently a 4ery well known "arketer %i% a tele&onferen&e an% lost his
re&or%ing %e to a 9ower otage right after the e4ent was o4er' He was
so %es9erate@ he offere% a $1@000 rewar% to anyone on the &all that "ight
ha4e "a%e a re&or%ing +y &han&e' 6roni&ally a &lose frien% of "ine
&olle&te% that rewar%'
8ow $o !ecide <hat $o Charge $he Attendees
How "&h to &hargeE A This to "e is the first o+4ios $estion yo ha4e
to a%%ress on&e yo %e&i%e on a to9i& an% the length'
Is this a to8ic that will !raw at least $0 atten!ees 6or more7+

0o 9ro+a+ly won%er why 6 say a low n"+er like 10 an% what1s that got
to %o with 9ri&ingE
Don1t "ake the "istake of thinking yo ha4e to ha4e a to9i& in %e"an%
+y hn%re%s of thosan%s of 9eo9le' 6n all a&tality@ it1s the &ontent an%
natre of the to9i& that1s Cst as i"9ortant as how "any 9eo9le are
intereste% in it@ at least 2or 8ricing 8ur8oses that is' Don?t get "e
wrong now@ yo %o still want an in %e"an% to9i& when 9ossi+le of &orse'
6?" Cst saying it %oesn?t ha4e to always +e the &ase %e9en%ing on the
&ontent an% it?s 4ale'
Taking the a+o4e n"+er of 10 9eo9le@ if yor se"inar &ost $:8'82 then
that1s al"ost $700'00' 0o &ol% "ake $:00P &lear off a one hor
se"inar with 10 9eo9le +ase% on that 9ri&e str&tre'
,ow@ with a &reati4e +a&k en% 9ro"otion yo &ol% trn that into se4eral
thosan%' Nee9 in "in% too that if yor target a%ien&e is a 4ery ni&he
gro9 within a highly s9e&ialiQe% in%stry@ then yor to9i& %oesn1t ha4e to
+e highly 9o9lar +t of &orse it hel9s'
.t rather yor telese"inar will ha4e to +e 4ery infor"ati4e for
s9e&ialiQe% infor"ation' This s9e&ialiQe% infor"ation &an reslt in a higher
9ri&e 9er 9erson for the e4ent'
!or eBa"9le/ 6f yor are a lawyer an% yor to9i& targets lawyers or e4en
high en% &or9orate eBe&ti4es@ this "akes yor infor"ation "ore
4ala+le +e&ase of the highly s9e&ialiQe% natre of the infor"ation an%
the e%&ation nee%e% to frnish that infor"ation' 0or a%ien&e has a
higher %is9osa+le in&o"e too'
*nother eBa"9le is a &lient of "ine who is a %o&tor' He has %e4elo9e% a
s9e&ial srgi&al tool an% 9atente% it' Well nee%less to say he %oesn1t get
"any 4isitors for this tool@ +t his 9er sale a4erage is eBtre"ely high
sin&e it is a ni&he "arket with a 4ery high %is9osa+le in&o"e' This &la"9
fills a 4ery nee%e% ni&he that s9ee%s 9 an% si"9lifies so"e srgi&al
9ro&e%res'
The a+o4e tool is not a 9ro%&t that Cst anyone wol% +e intereste% in@
howe4er those that are L%o&torsM %on1t +link an eye at the 9re"i" 9ri&e
he &harges for the tool'
Sidenote: Don1t think in ter"s of always ha4ing a low 9ri&e
se"inar only' One "istake "a%e +y "any new "arketers is to
think in ter"s of selling a +n&h of low 9ri&e% 9ro%&ts'
Many eB9ert "arketers will tell yo that1s it easier to sell ten
9ro%&ts &osting $1@000 ea&h &o"9are% to selling one thosan%
9ro%&ts &osting $10 ea&h'M
When %e&i%ing yor 9ri&e@ &onsi%er the &ontent yor e4ent is offering' *sk
yorself $estions s&h as/
6s anyone else offering this infor"ationE 6f so@ &o"9are the other
9ro%&ts an% see what 9ri&e range the 9ro%&ts are in'
6s it a4aila+le for freeE 6f so@ how &an yo "ake yor e4ent worth
atten%ingE How@ well one reason is they %on1t ha4e to sear&h all o4er the
9la&e to get this infor"ation' Think a+ot how yo &an "ake yor
telese"inar %ifferent' Pt a ItwistI on it so it stan%s ot'
6s it highly s9e&ialiQe% infor"ationE 6f so an% not Cst anyone &an 9ro4i%e
it then yo &an &harge "ore'
<hen $o 1tart Advertising
6 sggest 2 to 7 %ays at the "aB'
6f yo a%4ertise too "&h in a%4an&e yo "ay ha4e 9eo9le a&tally
forget they signe% 9' 6f this ha99ens then yo "ay fin% yorself
re&ei4ing refn% re$ests +e&ase they forgot a+ot the e4ent an% %i%n?t
"ake it'

-en% one "ay+e 2 %ays +efore@ then the %ay +efore an% a follow 9 on
the %ay of the &all'
$eleseminar Aormats $o Consider
-ingle Presentation A0o +eing the only s9eaker if yo know the
to9i&'
-9eaker an% host with KU* S 0o an% a gest s9eaker %o a
9resentation an% then ha4e an o9en $estion an% answer session
after the 9resentation'
Training or tea&hing session S This &ol% +e a &o"+ination of any of
the liste% for"ats'
Panel of eB9erts S Great for intera&ti4ity +t +e &arefl to &ontrol
the &all as it &ol% easily rn twi&e as long'
"utlines Aor $he +anel And >ourself
Pre9are an initial otline an% 9ost it or sen% it to yor 9anelists' 6n&l%e
any 9reAs+"itte% $estions for the e4ent' This allows the" so"e
9re9aration ti"e in a%4an&e'
Ha4e the atten%ees sen% in $estions 9rior to the e4ent@ as well as %ring
the e4ent whi&h yo also sen% to yor gest s9eakers if any'
Many s9eakers "ay ha4e an otline of $estions they will sen% yo 9rior
to %oing the inter4iew whi&h gi4es yo so"ething to 9lan the inter4iew
aron%'
6f so "ake a%%itional notes an% thoghts +elow their $estions@ 9ls any
a%%itional $estions an% sen% yor s9eaker +a&k a &o9y with yor
a%%itions to the $estions' That way they know what to eB9e&t'
Prior to the &all sggest lan% lines for a +etter re&or%ing' -9eaker 9hones
are a no@ no nless they &an "te the"' Wireless an% &ell &an &ase
stati& an% e&hoes as %o s9eaker 9hones'
<hat $ime $o Call Bn And <hat $o !o +rior $o 1tarting $he Call
6 sally &all aron% 7A7 "intes early'
Greet the atten%ees as they Coin an% en&orage the" to intro%&e
the"sel4es an% their we+site' Thogh this will 9ro+a+ly +e &t fro" yor
re&or%ing if yo re&or% it' .t it still 9ro"otes intera&ti4ity an% so"e
eB9osre for the atten%ees an% their +siness or sites'
6f yo &reate% an otline for the atten%ees +e sre to tell the" where to
%ownloa% if they ha4en?t alrea%y %one so'
-tart the &all 9ro"9tly at the ti"e it has +een a%4ertise% to start'
;B9lain to the atten%ees the &o""an%s of the s9e&ifi& 9hone +ri%ge
ser4i&e yo are sing'
* &o""on &o""an% on "any +ri%ges is b: for the atten%ees to "te
their 9hone' *sk that they all hit b: to %e&rease +a&kgron% noise if yo
are lea4ing the &all o9en where yo &an intera&t with the atten%ees'
-o"e +ri%ges se other keys to "te the 9hone@ re&or%@ et&'
Other &o""an%s on "any +ri%ges are/
b2 S )e&or% the &all S not a4aila+le on all +ri%ges'
b2 A -9eaker Mo%e S Pts the &all in 9resentation "o%e an% "tes
the atten%ees whi&h hel9s kill +a&kgron% noise for a +etter
re&or%ing an% no %isr9tions'
+ubliciCing the teleseminar
!or"s@ ,ewsletters@ *%s@ Pay Per 3li&ks an% HV1s S *s yo know all of
these are tra%itional "etho%s for 9ro"otion' 6 %on1t want to go into
%etails sin&e there is 9lenty of "aterial in the other &ha9ters on this'
Offline A Don1t think it has to +e online for internet only' Telese"inars &an
+e an offline 4entre as well' *ll yo nee% are &allers an% of &orse their
&harge &ar%s'''grin'''
They &an +e lo&al A Don1t think that yor telese"inar has to +e
nationwi%e or international' 6f yo ha4e a strong &sto"er +ase lo&ally or
regionally@ yo &ol% also 9t on a telese"inar for those &sto"ers'
*n eBa"9le is/ yo &ol% ha4e a free telese"inar for &sto"ers within
yor &alling area' 6f the 9r9ose of the e4ent is to generate new lea%s
then yo &ol% also offer a free+ie to the" +y &alling yor &o"9any
n"+er after the e4ent an% of &orse getting their 9ersonal &onta&t
infor"ation in the 9ro&ess for following 9 with the"'
<hat $o Bncluded Bn $he mails $o %aximiCe >our Attendance
&ate an! time o2 the call
hone num1er an! I3 co!e
-en% links for any %ownloa%s s&h as otlines or gi4eaways' 0o &an also
offer gi4eaways that they &an only get +y +eing on the &all@ this will hel9
in&rease 9eo9le that show 9 for the &all@ es9e&ially if yo?re %oing a free
telese"inar'
When to eB9e&t the files if they are getting a trans&ri9t an% a &o9y of the
"9(' .e sre to let the" know it will take se4eral %ays to trans9ose the
files an% get the" rea%y for %ownloa%ing' 6f yo %on?t@ +e 9re9are% for
e"ails wanting to know when they &an get the"@ so"eti"es right after
the telese"inar is o4er=
*lso remin! them yo will sen% the" an e"ail on the %ay of the &all
with the info' .e sre an% %o this so they %on?t forget the telese"inar' 6t
will in&rease yor atten%an&e'
&ou1le check all 'our in2o5 %3& 1e sure 'ou are 3AT sen!ing the
mo!erator co!e to the atten!ees' 6f yo sen% the" the "o%erator
&o%e then yo &an?t &ontrol the &all or "te ot +a&kgron% noise fro"
the atten%ees if nee%e%'
Turning The "ecor!ing Into ro!ucts
>ou Can 6et $wo +roducts Arom >our $eleseminar
.esi%es yor telese"inar +eing a 9ro%&t within itself@ yo &an get two
si%e 9ro%&ts fro" yor e4ent' *n MP( file an% a PD! file whi&h yo &an
sell as +a&ken% 9ro%&ts after the e4ent' 6 ha4e sites selling "y
telese"inar files for "e right now'
The 2irst 8ro!uct 6 "entione% is the MP( a%io file that yo &an ha4e
re&or%e%'
0o &an ha4e the &onferen&e &all &o"9any %o this for yo or +y an
ele&troni& %igital 4oi&e re&or%er or %eskto9 %e4i&e an% re&or% it yorself'
6f yo 9lan on %oing se4eral se"inars then 6 wol% sggest +ying a
%igital 4oi&e re&or%er'
The %igital re&or%er &an +e se% for se4eral 9roCe&ts an% tasks as well@
in&l%ing %oing li4e inter4iews when yo atten% 9hysi&al se"inars' .elow
are a few 6 sggest' LDe9en%s on yor nee%s if yo want a %eskto9 nit
Lkin% of restri&ti4eM or 9orta+le'M
Porta+le/
Roo" H4 A $288
Roo" H2 A $188
MarantQ PMD::0 A $488
;%irol )1 A $448 or )8 A $288
Deskto9 that &onne&ts to &o"9ter/
#-. MiBer .ehringer A $188'
#*4!V A $120 Great little #-. nit
#*22 A $188 *nother goo% nit'
To fin% the +est 9ri&es %o a sear&h for the 9ro%&t an% yo will get
se4eral retailers that sell the"' *lso &onsi%er e.ay +t %o +eware that
yo "ight +e +ying a se% re&or%er@ +t sally it?s for a ni&e
%is&onte% 9ri&e' There?s also se4eral %ealers that sell the new re&or%ing
%e4i&es an% 9orta+le re&or%ers on e.ay as well'
<hat Audio Aormat $o ,se
6n or%er to %e&i%e what for"at yo nee% to %e&i%e how yo want it
%eli4ere% to the 4isitor'
There?s the W*V file for"at whi&h is 9o9lar an% re&or%s in an
n&o"9resse% for"at' .t W*V files "ay take 9 to 10 ti"es as "&h
s9a&e as a file' They ha4e $ality of son% +t &an +e hge nless it?s a
short re&or%ing' !or the s9oken 4oi&e only MP( will %o fine an% is one of
the "ost 9o9lar for"ats'
M< is a for"at %e4elo9e% +a&k in the 801s' 6t?s a &o"9resse% for"at an%
there is so"e loss of the original $ality +t it?s &lose enogh so that the
a4erage 9erson 9ro+a+ly won?t noti&e any %ifferen&e of $ality'
!or &o"9arison@ a 'wa4 file that?s 10M. "ay +e a 1M. MP( file %e9en%ing
9on the +it rate or N+9s rate' 6 se (2k 9 to 127k@ thogh nor"ally 6
re&or% at 8:k for "ost re&or%ings an% then re%&e it %own to (2k for we+
%ownloa%s' 0o %o want to ha4e a 8:k or 127k re&or%ing if yo?re going
to &reate 3Ds'
Then there?s the Flash 2ile for"at' .y taking an MP( or another for"at
s&h as W*V an% &on4erting it to a !lash file@ it +e&o"es a strea"ing
a%io file with an eBtension of -W!'
0o se !lash &ontrollers to 9lay the file fro" a we+ 9age' Total We+
*%io is great software for that +y Hosh *n%erson' 6t?s n%er $100 now 6
think' *lso there?s MP( -trea"ing at MP(-trea"'&o" whi&h is another
goo% 9a&kage to &on4ert to !lash for"at'
diting 1oftware
*%a&ity software yo &an fin% it at htt9/DDa%a&ity'sor&eforge'netD@ it?s
free' To fin% *%a&ity ttorials %o a Google sear&h for *%a&ity ttorials
an% there?s so"e at the *%a&ity site'
-on% !orge $(88 or -on% !orge -t%io $70@ *%o+e *%ition $(48
!lash software/ -on%,ails@ Total We+ *%io@ MP( -trea"ing
7ecording %+3s
#se a 9hone ta9 s&h as the Dyna"etri& T5P 102 or the HN *%io
Ki&kTa9 to sen% the son% fro" yor 9hone to the re&or%ing %e4i&e' 6?4e
seen where so"e 9eo9le ha4e ha% no 9ro+le"s with a 9hone a%a9ter
fro" )a%io -ha&k too@ thogh 6?4e ne4er trie% one of the"'
Then yo rote the son% fro" the 9hone ta9 to whi&he4er re&or%ing
%e4i&e yo &hoose to re&or% with' -o"e 9eo9le re&or% straight to their
&o"9ter sing the line in or "i& in9t on the &o"9ter' .t 6 also know
%e9en%ing 9on the son% &ar% an% &o"9ter har%ware an% set 9 that
%oing that &an ha4e a %efinite +QQ or h" in the a%io' That?s not
always the &ase +t &an +e a 9ro+le"'
6 se an ;%irol #*700 for "ost of "y re&or%ing@ it?s like an eBternal
son% &ar%' Howe4er they %on?t "ake the" any"ore' 6 %o fin% the" on
e.ay fro" ti"e to ti"e thogh' 6 ha4e 4 now'
!or the +eginner 6 sggest one of the "any 9orta+le re&or%ers a4aila+le
to%ay that 6 liste% a+o4e' *gain reasons why are/ they are goo% for yor
own a%io@ goo% for telese"inars@ an% goo% for inter4iews at se"inars
too an% fairly si"9le to se as well'
Pls yo &an also se the" for "aking "ental a%io notes an% i%eas that
yo "ight take %own@ so yo %on?t forget it later' 0o &an e4en se the"
to %o rogh %raft arti&les an% when the thoghts &o"e to yo@ then
trans&ri+e the" later'
6 %o re&o""en% sing a s"all "iBer with the 9orta+le re&or%ers if yo
are re&or%ing o4er the 9hone thogh' The .ehringer "iBer with a%%itional
+a&k9 +attery 9ower is a goo% &hea9 9orta+le nit'
-o"e other a%4antages of 9orta+le re&or%ers are +attery +a&k9@ no
&o"9ter nee%e% to re&or%' ;asy to transfer 4ia #-. or &o"9a&t flash
&ar%'
Howe4er so"e 9eo9le wol% Cst 9refer to ha4e so"eone re&or% it for
the"'
6f that?s yor &ase then &onta&t "e@ 6?ll +e gla% to work with yo on
re&or%ing it@ getting it trans&ri+e%@ &on4erte% to PD! an% e4en &reate
"aster 3Ds for yo rea%y to sen% to the %9li&ation or flfill"ent
&o"9any'
The secon! 8ro!uct wol% +e an e+ook &reate% fro" yor e4ent'
This &an +e either in ele&troni& for"at sing an e+ook &reator software
9a&kage or in PD! for"at sing *%o+e *&ro+at on&e the telese"inar is
trans9ose%' There are also so"e ser4i&es that allow yo to &on4ert the
%o&"ent to PD! for"at' 0o &an trans9ose the e4ent yorself fro" yor
a%io file or ha4e the &onferen&e &all &o"9any %o it'
6f yo &hoose to %o it yorself then yo "ay want to a +y foot 9e%al'
;s9e&ially if yo?re going to %o a lot the"' That?s what we?4e %one with
"y wife' There are foot 9etals that yo &an 9lg into the &o"9ter an%
the #-. 9ort an% it starts an% sto9s the MP( re&or%ing' 6t &o"es with
software'
The one that we se in 9arti&lar@ that has worke% well for s@ is &alle%
-tart-to9' 6t?s eB&ellent' 6t?s goo% software' 6t works well@ an% their foot
9e%al works eB&ellent'
These foot 9e%als allow yo to ta9 the" an% go forwar% if yo want to'
Ta9 the" an% go +a&k a se&on% or two or it has a +ig 9lay 9e%al in the
"i%%le that yo Cst 9sh on it to listen &ontinosly'
0o &an set it where it will +a&k 9 one se&on% or two se&on%s to the last
9re4ios two or three wor%s when yo let off the 9lay 9e%al'
This allows yo to re&a9 what yo^4e +een ty9ing' 6f yo are going to
trans&ri+e the" yorself@ then +y all "eans s9en% a+ot $148'00@ 6
+elie4e@ an% get one of those'
Sidenote: This &ol% +e&o"e an a%%itional strea" of in&o"e too
for ser4i&e oriente% 9eo9le that &an ty9e fast@ thogh it wol% entail
"ore than a &o9le of hors a %ay of work for the 100 %ollars a %ay'
On&e it?s trans&ri+e% then yo &an trn it into a PD! +y sing one of the
PD! &on4erters@ howe4er 6 sggest looking at O9en Offi&e sin&e it in&l%es
a PD! &on4erter +ilt into it@ so if yo %on?t ha4e M- Offi&e or Wor% then
yo &an se O9en Offi&e to trans&ri+e the file an% then &on4ert it to PD!'
*n% it?s free'
#dditional notes: 3reate a 9hysi&al 9ro%&t +y 9rinting an%
+in%ing the PD!@ &reate a 3D fro" the re&or%ing@ +n%le the" an%
yo &an get a higher 9ri&e% 9ro%&t 9ls lower refn% re$ests' .y
getting a higher 9ri&e 9er sale@ then that "eans yo nee% to sell
less 9ro%&ts to rea&h yor 100 a %ay goal'
Bs there any reason you might not create products from the recording;
6f it is a free se"inar to 9reAsell higher 9ri&e% ite"s or ser4i&es then yo
"ight not want to 9ro%&e PD! an% MP( files' LThogh yo &ol% still 9t
the PD! or MP( 9 for 9eo9le to %ownloa% an% rea%Dlisten to for a%%itional
eB9osre as a gi4e away' *n% of &orse yo wol% %ire&t the" to yor
higher 9ri&e% ite"s within the PD! or MP( files'M
6 highly sggest always re&or%ing an% &reating a trans&ri9t fro" the &all
when 9ossi+le@ for ftre se s&h as arti&les an% e+ooks too'
(ra88ing It U8 %n! "esources
Iuick 1tep +rocess
!irst %e&i%e the to9i& an% if there is a nee%E
Ty9i&al "arketing fin% a nee% an% fill it'
De&i%e %o yo nee% eB9ert s9eakers or %o yo know the to9i& yorself'
5ine 9 yor s9eakers'
5ine 9 yor +ri%ge line ser4i&e
Pro"ote 2A7 %ays in a%4an&e
-en% a re"in%er the %ay of the &all
!ollowA9 after the &all an% get testi"onials
Pt 9 we+ 9age an% sell PD! an% MP(s
Pro"ote +a&k en% 9ro%&ts
Do it all o4er again ntil yor we+sites are &reating $100 9er %ay 9assi4e
in&o"e'
Aree %p3 And $ranscript
*s 6 "entione% at the +eginning of the &ha9ter@ Willie an% 6 %i% a &all
%is&ssing "aking $100 %ollars a %ay with telese"inars'
!or those that 9r&hase% this +ook 9lease %ro9 "e an e"ail at
garykn&klescg"ail'&o" an% 9t in the e"ail yo wol% like to re&ei4e a
&o9y of the trans&ri9t an% "9( file' 6n the s+Ce&t line 9lease 9t
<Transcri8t V M< "equest>' 6?ll sen% yo the link to get &o9ies of +oth'
Please feel fee to &onta&t "e for yor re&or%ing or &onferen&e nee%s too'
"esources=
Conference Companies
ai!
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;agle 3o""ni&ations htt9/DDwww'eagle&onf'&o"D
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!ree3onferen&e3all'&o" htt9/DDwww'free&onferen&e&all'&o"D
diting 1oftware
*%a&ity A !ree a%io re&or%ing an% e%iting software'
htt9/DDa%a&ity'sor&eforge'netD
-on% !orge -on% -t%io $70 or -on% !orge $(88
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$ranscription 1oftware And Aoot +edals
-tart-to9 S Pe%al an% software
htt9/DDwww'startsto9'&o"DTrans&ri9tion'ht"
Gar' Cnuckles *N* 3raQy We+ Gy has "a%e his li4ing online fll ti"e
sin&e 1888' He &reates %igital an% 9hysi&al a%io 9ro%&ts for his
&o"9any an% for &lients' His s9e&ialty is re&or%ing telese"inars an%
&reating training 9ro%&ts' More info/ htt9/DDwww'GaryNn&kles'&o"
u1lic &omain (orks
Written +y Willie 3rawfor%
3AT)= 3o9yright is a tri&ky s+Ce&t@ an% if yo are e4en slightly nsre of
the &o9yrights on a work@ yo shol% 4erify it sing one of the sor&es
"entione% in this &ha9ter' ,othing in this &ha9ter is to +e &onstre% as
legal or &o9yright a%4i&e' 0o ass"e all res9onsi+ility for yor sage of
any work that yo +elie4e to +e in the 9+li& %o"ain'
(h' Use u1lic &omain Material+
When looking for a 9ro%&t of or own to sell@ "any of s think that we
ha4e to &reate so"ething fro" s&rat&h' That?s not ne&essarily so'
Hn%re%s of thosan%s of works written an% on&e &o9yrighte% in the
#nite% -tates ha4e now 9asse% into the 9+li& %o"ain' These are works
whi&h are no longer &o9yrighte% an% therefore fair ga"e for yo to
"arket as yor own 9ro%&t an% kee9 100O of the 9rofit@ withot ha4ing
to &reate anything nless yo want to'
6f yo %on?t &hange the work@ yo &an?t &lai" the &o9yright@ +t yo "ay
sell or gi4e it away' 6f yo &hange the work in so"e s+stanti4e way@ yo
&reate a <%eri4ati4e> whi&h yo &an then &o9yright'
&e2inition o2 u1lic &omain (orks
Definition/ * 9+li& %o"ain work is a &reati4e work that is not 9rote&te%
+y &o9yright an% whi&h "ay +e freely se% +y anyone' The reasons that
the work is not 9rote&te% "ay in&l%e/
1' The ter" of the original an%Dor renewe% &o9yright for the work has
eB9ire%
2' The athor faile% to satisfy stattory for"alities to 9erfe&t the
&o9yright
(' The work is a work of the #'-' Go4ern"ent
* &ation a+ot that thir% &ategory is that works often 9ro%&e%@ or
%istri+te% +y the #nite% -tates Go4ern"ent "ay +e &o9yrighte%@ with
the #'-' Go4ern"ent sing the "aterial with the &o9yright hol%er?s
9er"ission' 6n that &ase@ it is ,OT in the 9+li& %o"ain'
!or eBa"9le@ while &on%&ting resear&h on hrri&anes at a #'-'
go4ern"ent site@ 6 %is&o4ere% n"eros ite"s that were &o9yrighte% +y
the *"eri&an )e% 3ross Lwho ha% grante% the #'-' Go4ern"ent
9er"ission to se the"M'
3o9yrights laws are &onstantly &hanging +t s9an &ertain +roa% %ate
ranges' 0o &an se those %ate ranges as a starting 9oint in %eter"ining
if so"ething is likely in the 9+li& %o"ain' Those are/
1' *ll works 9+lishe% +efore 182( are generally in the 9+li& %o"ain'
2' Works 9+lishe% +etween 182( an% 18:( went into the 9+li&
%o"ain after 27 years@ +t "ay ha4e ha% the &o9yrights eBten%e%
for another 47 years'
(' Works 9+lishe% +etween 18:4 an% 1877 went into the 9+li&
%o"ain after 27 years +t were eligi+le for an ato"ati& eBtension
for another :7 years'
4' Works &reate% 1877 A 9resent@ &o9yright is 56!; 9ls 70 years'
2' Work &reate% +y the #'-' go4ern"ent is 9+li& %o"ain an% went
into the 9+li& %o"ain 9on &reation'
The .aws Go0erning u1lic &omain (orks &i22er From
Countr' To Countr'>
The &o"9leBity an% fQQiness of the &o9yright laws is e4i%ent in this
Wiki9e%ia eB9lanation/ htt9/DDen'wiki9e%ia'orgDwikiDP+li&Z%o"ain
(hich (orks M%; :e In The u1lic &omain
Works that "ay +e in the 9+li& %o"ain an% that yo &ol% se in
&reating yor own 9ro%&ts Lor 9ro%&t linesM in&l%e +ooks@ 9osters@
"o4ies@ artwork@ software an% other ite"s'
3o""on ;Ba"9les of P+li& Do"ain Works
The "o4ie <5ittle -ho9 Of Horrors> is 9+li& %o"ain
P'T' .arn" release% so"e of his titles as 9+li& %o"ain right fro" the
+eginning'
,a9oleon Hill?s fa"os <Think *n% Grow )i&h> is 9+li& %o"ain@ +t there
is a 4ersion &o9yrighte% +y the ,a9oleon Hill !on%ation too'
!a"os 9oliti&al s9ee&hes
Con2irming That ItMs In The u1lic &omain
The +est way to a+soltely Lal"ostM &onfir" that a work is in the 9+li&
%o"ain is to se one of the "any fir"s that %o legal &o9yrightD9atent
sear&hes an% will 4erify for yo that a work is in%ee% 9+li& %o"ain' Their
resear&h shol% &o"e with so"e ty9e of garantee@ an% shol% offer yo
a %egree of 9rote&tion against ina%4ertently 4iolating a &o9yright' ,ot
ha4ing se% one of these@ 6?ll %efer "aking a re&o""en%ation an%
sggest asking for re&o""en%ations A 9erha9s on a %is&ssion for" for
writers'
One of the +est works that 6?4e rea% on the to9i& is <The P+li& Do"ain/
How to !in% 3o9yrightA!ree Writings@ Msi&@ *rt U More L+y *ttorney
-te9hen !ish"anM
0o?ll fin% it here/
htt9/DDwww'nolo'&o"DlawstoreD9ro%&tsD9ro%&t'&f"Do+Ce&t6DD3!084:*!A
0:;*A4:;!A*2!30!8!88D.202DDsa"9le3ha9terD(
Co8'right,a1le &eri0ati0es
To &on4ert a 9+li& %o"ain work into a &o9yrightAa+le %eri4ati4e@ yo
nee% to &hange it in so"e s+stanti4e way' That &ol% in&l%e/
1' 3reating an annotate% 4ersions where yo &o""ente% 9on the
&ha9ters@ or 9erha9s 9%ate% the langage' Te% 3i+a %i% this with
Think *n% Grow )i&h@ an% then 9+lishe% <The ,ew Think *n% Grow
)i&h'>
2' 3on4erting the work to a %ifferent for" s&h as re&or%ing an a%io
4ersion of a 9rint +ook' *long the sa"e lines@ yo &ol% trn the
9+li& %o"ain 4ersion into 9erha9s a 3a"tasia Vi%eo 4ersion@ an
intera&ti4e software 4ersion@ or any of a n"+er of other &reati4e
4ersions'
(' * 9+li& %o"ain work &an +e the &enter of a re&or%e% telese"inar@
with the re&or%ing or the telese"inar itself +eing a %eri4ati4e
9ro%&t' * re&or%e% teleA&lass &ol% +e se% in the sa"e way'
4' * "e"+ershi9 site with a tra%e"arke% the"e &ol% +e +ase% 9on
a 9+li& %o"ain work'
*si%e fro" %eri4ati4es@ yo &an &reate a ni$e 9ro%&t that
%istingishes yo in the "arket9la&e +y +n%ling 9+li& %o"ain works
with either &o9yrighte% or other 9+li& %o"ain works@ to &reate the"e%
&olle&tions' P+li& %o"ain works &an also +e se% as +onses when
"arketing yor own or others 9ro%&ts'
% ai! -ources A2 u1lic &omain (orks
.eing laQy@ "ost of the 9+li& %o"ain "aterials that 6?4e 9ersonally se%
were resear&he%@ 4erifie% in the 9+li& %o"ain@ an% then sol% as 9ro%&t
9a&kages +y sa44y "arketers' Two s&h eBa"9les were/
<P+li& Do"ain )i&hes> +y 0anik -il4er an% Mi&hael Hollan%' 0anik
9erio%i&ally offers li"ite% e%ition &olle&tions' ;a&h release $i&kly sells
ot' 6 %on?t think that he?s &rrently offering a &olle&tion +t yo &an get
so"e free ti9s on 9+li& %o"ain works an% get on a waiting list if yo
%esire at/ htt9/DD9+li&%o"ainri&hes'&o"D
<The 5ost !iles> +y )ssell .rnson' )ssell was resear&hing 9+li&
%o"ain works for his own se when he noti&e% that he ha% a&&re% $ite
a &olle&tion' He +egan offering those <&leare%> 9+i& %o"ain works
throgh a "e"+ershi9 site@ an% later as a &olle&tion on 3D' )ssell?s
9a&kage is no longer a4aila+le@ +t his site is/ htt9/DDThe5ost!iles'&o"
This sggests a glowing 4oi% in the "arket9la&e to "e@ an% an easy way
for 0O# to earn that $100 9er %ay' Hst sell 1 3D 9er %ay with a &olle&tion
of 9+li& %o"ains works or %eri4ati4es at $88 ea&h an% yo ha4e yor
$100 9er %ay= -i"9ly set 9 yor own athority site on 9+li& %o"ain
works@ an% sell to athors who %on?t want to go throgh the ti"e or effort
to lo&ate an% 4erify whi&h works are in%ee% 9+li& %o"ain' 0o &ol%
offer se4eral ni&he s9e&ifi& +n%les'
Free -ources A2 u1lic &omain (orks
6 share% with yo two sor&e where 6?4e 9r&hase% 9+li& %o"ain
"aterial +efore +t any sear&h engine will re4eal %oQens of sor&es of
9+li& %o"ain "aterial in e4ery i"agina+le for"at'
Here are so"e of "y fa4orites/
ro4ect Guten1erg A the %efiniti4e ar&hi4e of 9+li& %o"ain no4els@
featring :2:7 teBts %o&"ents' 0o &an %ownloa% those teBt files an%
se the" with "inor "o%ifi&ations' Please &onfir" the re$ire"ent on
the site@ +t 6 +elie4e that all yo nee% to %o is re"o4e the referen&e to
ProCe&t Gten+erg' 6 ha4e se% an%Dor sol% %oQens of works that 6 lo&ate%
fro" this site' One was a &ook+ook of re&i9es fro" the 1780?s'
0o?ll fin% ProCe&t Gten+erg is at/ htt9/DD9ro"o'netD9gD
0o &an +rowse ProCe&t Gten+erg +y athor@ title@ or re&ently 9oste%
works' They ha4e a whole tea" of 9eo9le who are &ontinosly
&on4erting 9+li& %o"ain works to 9lain teBt %o&"ents'
HereMs a nice small collection o2 !ocuments 6man' in (or!er2ect7
<P+li& Do"ain Data+ases in the -&ien&es>
htt9/DDwww'&s%h'e%Doli4erD9+%o"%+'ht"
I1i1lio A The P+li&1s 5i+rary an% Digital *r&hi4e htt9/DDwww'i+i+lio'org
(iki8e!ia A P+li& Do"ain )esor&es
htt9/DDwww'wiki9e%ia'orgDwikiDWiki9e%ia/P+li&Z%o"ainZresor&es
I2 'ou nee! co8'right 2ree 8hotos an! images check out=
htt9/DDgi"9Asa44y'&o"DPHOTOA*)3H6V;D
This 9hoto ar&hi4e at Gi"9A-a44y'&o" has "ore than 27@000 free 9hotos
an% i"ages'
!or 9+li& %o"ain "si&@ &he&k ot htt9/DDwww'9%info'&o"Dlist'ht"
6t?s I* referen&e site to hel9 i%entify 9+li& %o"ain songs an% 9+li&
%o"ain "si&I
*lso &he&k ot@ <The 3horal P+li& Do"ain 5i+rary htt9/DDwww'&9%l'orgD
+ille% as I the largest we+site %e4ote% eB&lsi4ely to free &horal sheet
"si&' This site has o4er 200 &ontri+tors an% 4@(00 s&oresI
!or 9+li& %o"ain software so"e 9o9lar sites are/
!reeware Ho"e htt9/DDwww'freewareho"e'&o"D
!reeware !iles htt9/DDwww'freewarefiles'&o"D
!reeware We+ htt9/DDwww'freewarewe+'&o"D
3,et Downloa%'&o" A -hareware an% !reeware htt9/DD%ownloa%'&o"'&o"
These software sites are eB&ellent for lo&ating software that &an +e
i"9ro4e% 9on@ or software that &an +e "arkete% or gi4en away asAis'
)*am8les o2 Currentl' Markete! u1lic &omain (orks
Te% 3i+a?s The ,ew Think *n% Grow )i&h A +ook an% 9ro%&t line'
)e+e&&a !ine?s The -&ien&e of Getting )i&h A whi&h she trne% into
n"eros 9ro%&ts'
Matt !rey?s <!ar"er .rns 3at&h Wrestling>
Morgan Wester"an?s <The 6nter4iew With Go%> was &reate% fro" a 9+li&
%o"ain 9oe"@ whi&h was set to "si& an% "at&he% 9 with ins9iring
9i&tres' This site gets "illions of 4isitors an% earns M6556O,- of %ollars
The Master Ney -yste" *%io whi&h 6 ha4e 9+lishe% as an annotate%
e+ook' 6 also "arket an a%io 4ersion an% a 4ersion ni&he% to "artial
artists' 6 9r&hase% the a%io re&or%ings of 1: se9arate works an% then
si"9ly set 9 a we+site an% +egan selling the"'
-n TQs?s <The *rt Of War'> 6?4e seen &ontless 4ersions of this e+ook
ni&he% to %ifferent &areer fiel%s'
-elling ;our ro!ucts Create! From u1lic &omain
Materials
*t it?s "ost +asi&@ yo nee% a 9+li& %o"ain work that lots of 9eo9le are
intereste% in@ a "iniAsite that %es&ri+es the 9ro%&t@ a 9ay"ent
9ro&essor@ an% a way to generate traffi& to yor sales 9age' 5et?s eBa"ine
ea&h of these in se$en&e@ while a&knowle%ging that te&hni$es taght in
"any of the other &ha9ters of this e+ook &an also +e se% to sell 9+li&
%o"ain 9ro%&ts'
% ro!uct That .ots A2 eo8le %re Intereste! In
6t is a+soltely &riti&al that yo &onfir" that not only are lots of 9eo9le
intereste% in the to9i&@ +t that they/
1' Want "ore <stff> on that to9i&' !in% a "arket that has an ongoing
interest in a to9i& that yo want to "arket in an% %eter"ine that
the "arket want the 9ro%&t in the for"ats yo 9lan on offering'
2' *re &a9a+le of 9aying for what yo ha4e to offer' 6t %oesn?t "atter
how "&h 9eo9le want yor 9ro%&t if those who want it &an?t
affor% to 9ay for it' 6t %oes little goo% to "arket a $2000 &orse on
a to9i& to 9eo9le on li"ite%DfiBe% in&o"e@ no "atter how +a% they
"ight really want the 9ro%&t'
(' *re willing to 9ay for it' 6n so"e ni&hes@ 9eo9le +elie4e that they
&an fin% what they are looking for free@ so they hesitate to 9ay for
that ite"' *n eBa"9le is re&i9es' There are 9ro+a+ly "ore 9ages on
the internet offering free re&i9es than there are 9eo9le on the fa&e
of the 9lant' -o@ it %oes take 9owerfl &o9ywriting to sell in that
"arket9la&e an% "any as9iring &ook+ook athors si"9ly &an?t sell
their &ook+ook' Nnow the %e"ogra9hi&s of yor 9otential &sto"ers
an% their +ying 9atterns'
4' *re willing to 9ay for what yo 9lan to offer' Verify that +y
&onfir"ing that they are alrea%y s9en%ing "oney on si"ilar
9ro%&ts'
6f there are no si"ilar 9ro%&ts@ here are so"e things yo &an %o
+efore in4esting too "&h ti"e an% effort in the 9roCe&t'
Dri4e so"e traffi& to a lea% &a9tre 9age@ fro" the 9ay 9er &li&k
sear&h engines' On that lea% &a9tre 9age@ either sr4ey yor
4isitors to see what they are really looking for@ or tell the" that yo
are %e4elo9ing a 9ro%&t that yo?ll offer the" for free or at a
%is&ont in eB&hange for fee%+a&k an% sggestions'
*nother i%ea is to se the sear&h engines to sear&h for sites that
show 9 in the to9A(0 for yor 9ri"ary
keywor% 9hrases' Visit ea&h site an% see eBa&tly what they are
selling' -ee if si"ilar 9ro%&ts are alrea%y +eing sol%@ an% look for
sites that yor 9ro%&t wol% +e a 9erfe&t &o"9li"ent to'
% Mini,-ite
The si"9lest we+site to set 9 is a one 9age %ire&t sales letter' 6t?s Cst
O,; 9age eB9laining how a gi4en 9ro%&t is going to i"9ro4e the
9ros9e&ts? life' Traffi& is %ri4en to the we+site where the 9erson either
+ys or lea4es@ or in so"e instan&es Coin a list for "ore infor"ation'
This one 9age@ or se4eral 9age@ "iniAsite %oes nee% goo% &o9ywriting@ +t
think of it as if yo1re eB9laining to a frien% how yor 9ro%&t will
i"9ro4e their li4es' 6t %oesn?t ha4e to +e any "ore &o"9li&ate% than that=
My 9ersonal fa4orite &o9ywriting for"la is &alle% <9ro+le"@ agitate@
soltion'> 0o %es&ri+e the 9ro+le" that yor 9ro%&t sol4es@ eB9lain why
it really is an eB&r&iatingly 9ainfl 9ro+le" that they really %o nee% to
sol4e@ an% then yo eB9lain why yor 9ro%&t offers the 9erfe&t soltion'
#se testi"onials to ha4e others 4ali%ate yor assertions@ se a garantee
to eli"inate any risk of %ealing with yo@ an% &learly state yor offer' 6t
really is that si"9le'
The "iniAsite &an +e fleshe%Aot with "ore e%&ational infor"ation on
sol4ing a gi4en 9ro+le"@ "ore infor"ation a+ot the eB9ertise of the
9erson offering the 9ro%&t@ an% things that gi4e the site a %egree of
intera&ti4ity'
* 9ro9erly str&tre% "iniAsite &an +e a si"9le "oney "a&hine' 6t &an +e
written so that fro" the first wor% on the 9age@ a 9erson is le% towar%s
the %e&ision to take that single <"ost %esire% a&tion'> 6nAfa&t@ any sales
9age M#-T tell the 9erson what to %o an% how to %o it' *nything that
&onfses a 9ros9e&t will sen% the" away'
* "iniAsite shol% not atte"9t to sell "ore than one or two 9ro%&ts' 6t
shol% not +e a <s9er store'> * 9erson fa&e% with too "any &hoi&es@
won?t "ake any' That?s why fast foo% restarants ty9i&ally offer only one
or two &hoi&es in ki%s? "eals' !a&e% with fi4e &hoi&es@ "any ki%s wol%
stan% an% stare at the "en ntil the 9arent grew frstrate% an% %e&i%e%
to sho9 so"ewhere else'
% a'ment rocessor
The 4ast "aCority of yor &sto"ers will want to 9ay 4ia &re%it &ar%@ an%
they will want instant %eli4ery if that1s 9ra&ti&al' #ntil yo are sre that
yor 4ol"e of +siness will Cstify the eB9ense of a "er&hant a&&ont@
yo 9ro+a+ly want to se a thir%A9arty 9ay"ent 9ro&essor' ;4en after yo
ha4e sffi&ient 4ol"e to "ake a "er&hant a&&ont e&ono"i&al@ yo "ay
still want to se a thir%A9arty 9ay"ent 9ro&essor for the other
&on4enien&es that they &an 9ro4i%e'
Here are three &o""only se% thir%A9arty &re%it &ar% 9ro&essors/
1' 3li&k+ank A !or the sale of %igitally %eli4ere% 9ro%&ts 3li&k+ank is
fast an% easy to set 9' !or $48'82 yo &an get set9 as a
"er&hant@ an% sell 9 to 20 of yor 9ro%&ts throgh a single
3li&k+ank a&&ont' ;Btra a&&onts are a4aila+le if yo nee% "ore
than 20 9ro%&ts'
-o"e "er&hants that 6 know H*V; sol% 9hysi&al 9ro%&ts on
3li&k+ank@ +t they a%4ertise %igitally %eli4ere% 9ro%&ts only'
When setting 9 a 9ro%&t for sale@ yo?ll +e re$ire% to show the"
yor sales 9age an% %ownloa% 9age@ so that they &an seeDtest yor
sales 9ro&ess'
6f yor sales 9age is too hy9eAfille% or offers $estiona+le 9ro%&ts@
3li&k+ank will likely reCe&t yor 9ro%&t'
3li&k+ank +oasts a rea%y s99ly of o4er 100@000 affiliates@ +t
those affiliates still nee% to +e "a%e aware of yor 9ro%&ts@ +e
9ro4i%e% with the right tools@ an% training'
3li&k+ank &harges yo@ the "er&hant $1'00 P 7'2 O 9er sale
3li&k+ank 9ays "er&hants an% affiliates twi&e a "onth' The +ig
&on4enien&e of sing 3li&k+ank is that they "anage tra&king an%
9aying affiliates an% 9ro&essing &re%it &ar%s or ele&troni& &he&ks'
2' Pay9al A To get set9 yo register@ 4erify the a"ont "a%e in two
tiny %e9osits sent to yor &he&king a&&ont Wan% yo?re all set to
sen% an% re&ei4e "oney in any of 180 %ifferent &ontries an%
regions'
Pay9al %oes not a&&e9t a&&onts L"er&hants or +yersM fro" all
&ontries'
Pay9al lets yo a&&e9t &re%it &ar%s an% ele&troni& &he&ks if %esire%'
0o &an trn off the o9tion to a&&e9t e3he&ks@ whi&h is the "ost
9ro+le"ati& ty9e of transa&tion for "any "er&hants'
Pay9al %oes offer a sho99ing &art that yo &an integrate into yor
we+sites'
Pay9al offers the se of <6P, < to 4erify or%ers +efore taking a
&sto"er to a %ownloa%
9age
Pay9al offers the le4erage of +eing a H#G; &o"9any@ owne% +y the
sa"e entity that owns ;+ay an% -ky9e' They ha4e o4er 120 "illion
registere% sers worl%wi%e@ an% &sto"ers who fre$ent ;+ay
rea%ily re&ogniQe an% feel &o"forta+le sing Pay9al'
With Pay9al yo get yor fn%s instantly %e9osite% to yor a&&ont
where yo &an lea4e the "oney there@ with%raw it sing an *TM
&ar%@ transfer it to an asso&iate% &he&king a&&ont@ or s9en% it with
other Pay9al sers'
With Pay9al yo nee% to set 9 an% "anage yor own affiliate
9rogra"' 0o generally 9ay yor own affiliates if yo ha4e any'
Pay9al %oes rea%ily interfa&e with these two ineB9ensi4e s&ri9ts
that allow yo to easily set 9 yor own affiliate 9rogra"/
1M )a9i% *&tion Profits
2M The $7 -&ri9ts
Pay9al fees are '(0 &ents 9er transa&tion P 1'8O to 2'8O 9er
transa&tion@ %e9en%ing 9on the "onthly 4ol"e that yo 9ro&ess'
(' PayDot3o"'&o"
-i"ilar to 3li&k+ank eB&e9t higher li"its
,ewer than 3li&k+ank so s"aller "arket9la&e an% fewer "er&hants
!ees are $1 to $( 9er transa&tion P5#- Pay9al fees'
PayDot3o"'&o" fees are s9lit +etween "er&hant an% affiliate
Pr&hasers 9ay instantly to "er&hant?s PayPal a&&ont'
They allow yo to sell 9hysi&al 9ro%&ts an% %igital goo%s'
%n Integrate! -elling -'stem
When selling yor own 9ro%&ts@ yo nee% an integrate% syste" takes the
&sto"er fro" sales 9age@ to or%er for"@ to 9ay"ent 9ro&essor@ +a&k to a
%ownloa% or thank yo 9age'
6t nee%s to feel sea"less to "ake the &sto"er feel &o"forta+le' The
fewer &li&ks the +etter' The fewer for"s they ha4e to fill in the +etter'
.oth The $7 -&ri9t an% The )a9i% *&tion Profit s&ri9t offer si"9le
ineB9ensi4e integrate% soltions' The )a9i% *&tion Profits s&ri9t offers the
a%%e% a%4antage of allowing yo to e"ail yor entire %ata+ase 4ia the
s&ri9ts a%"in 9anel' 0o &an only e"ail 9ortions of yor %ata+ase when
sing The $7 -&ri9t'
7 (a's To Generate Tra22ic
Ha0ing a 8ro!uct an! a 1eauti2ul we1site is useless unless 'ou
also ha0e 0isitors to that site who will ho8e2ull' 1u' 'our
8ro!ucts/ Here are some eas'5 ine*8ensi0e wa's to !ri0e tra22ic to
'our we1sites=
1' Write *n% P+lish *rti&les A This is a %e9en%a+le@ +t relati4ely
slow@ "etho% of generating we+site traffi&' 6t?s slow +e&ase it
takes ti"e for yor arti&les to +e a&&e9te%D9+lishe% +y the
%ifferent arti&le %ire&tories an% eQine 9+lishers' 6t takes ti"e for
the sear&h engines to s9i%er@ an% then in%eB we+9ages &ontaining
yor arti&les@ an% for yo to rank for target keywor%s &ontaine%
within the arti&les'
Write (00 A 1000 wor% arti&les a%%ressing 9ro+le"s that yor
9ro%&t sol4es' -+"it these arti&les "anally@ or sing
ineB9ensi4e arti&le %istri+tion ser4i&es' * great@ ineB9ensi4e
ser4i&e to +egin with is at htt9/DD6snare'&o" When s+"itting
"anally@ fo&s on s+"itting to the to9 ranke% arti&le %ire&tories
an% to eQines that yo s+s&ri+e to an% know that yor arti&les are
a99ro9riate'
*lso 9ost yor arti&les to yor we+sites an% +logs' 6f yo want yor
we+site to rank highest for yor target keywor%s then yo 9ro+a+ly
want to 9ost yor arti&les to yor we+site first'
2' Pay Per 3li&k -ear&h ;ngines A This &an +e a risky 9ro9osition' 0o
&ol% easily s9en% "ore than yo are earning an% ha4e $i&kly
s9ent a s"all fortne +efore yo realiQe that an a% is not working'
.egin +y setting 9 a Google *%Wor%s *&&ont at
htt9/DDa%wor%s'google'&o"'
There is a ttorial on the site that eB9lains how to %o this@ so 6
won?t &o4er that' 6 will Cst e"9hasiQe that yo nee% to start s"all@
li"iting yor a&&ont to 9erha9s $20' Then only in&rease that
a"ont when yo?4e &onfir"e% that a gi4en a% &a"9aign is
working'
* sel%o" %is&sse% fa&t is that often MO-T of yor *%Wor%s
&a"9aigns will not +e 9rofita+le' That?s why yo test an% tra&k
reslts &losely' ;4en thogh "ost &a"9aigns will +e losers@ the +ig
winners will "ore than "ake 9 for the losers'
When yo %o get a winner@ sti&k with it +t "ake tiny &hanges@
trying to +eat yor &ontrol Lthat1s the a% that ga4e the +est
resltsM' Nee9 sing the &ontrol ntil one of yor alternate a%s
+eats it' That1s yor new &ontrol' Then &onsi%er %is&ontining the
1ol%1 one@ +t at that 9oint yo "ay want to rn +oth a%s'
(' Viral ;+ooks A 0o &an take any of yor arti&les an% +y a%%ing
a%%itional resor&es an% ti9s@ &reate an e+ook that yo &an gi4e
away' Offer these e+ooks throgh yors an% others we+sites@
for"s@ et&' that allow yo to a%4ertise yor free e+ooks' 0o &an
also take a 9ri4ate la+el 9ro%&t@ $i&kly rework it@ an% offer that as
a free gift'
6n yor e+ooks@ re&o""en% a99ro9riate 9ro%&ts or ser4i&es +t
"ake so"e of the links re+ran%a+le' This will en&orage others to
&hange those links to their own affiliate links an% then to 9ass on
yor e+ook' The key is to ha4e so"e links in the e+ooks that are
,OT re+ran%a+le@ or offer rea%ers of the e+ooks a free 4ala+le gifts
for 4isiting yor site' *fter the rea%er %ownloa%s the free+ie@ 9oint
the" to yor sales 9age'
6nstea% of an e+ook@ yo &an also 9ersonaliQe any of the
ineB9ensi4e 9ri4ate la+el software now offere% throgh %oQens of
sites an% then offer that re4ise% software fro" the sa"e 9la&es that
yo?% offer free e+ooks'
4' ;Qine *%s A Pla&e a%s in eQines in yor ni&he that yo s+s&ri+e to@
enCoy@ an% think that yor fellow s+s&ri+ers enCoy too' *%4ertising
in a s+A9ar eQine is 9ro+a+ly a waste of ti"e an% "oney' 6f yo
%on?t enCoy rea%ing ea&h isse@ the &han&es are that other
s+s&ri+ers %on?t eitherW so the o%%s are that 4ery few 9eo9le
wol% rea% yor a% in this eQine'
Pla&e a%s in eQines that %on?t rn too "any a%s@ an% negotiate to
ha4e yor a% near the to9 of the eQine'
2' Hoint Ventres A Perha9s the <Keen of Traffi& -or&es=>
When yo &an lan% a l&rati4e Coint 4entre with so"eone with a
large list or +sy we+site@ the traffi& an% or%ers will !5OOD in'
Howe4er@ getting one of these 9eo9le to Coint 4entre with yo &an
+e a &hallenge' Here?s the se&ret thoghW offer the" a to9 $ality
9ro%&t that?s a 9erfe&t "at&h for their list at an irresisti+le 9ri&e'
There is "ore to it than that +t larger list owners an% owners of
+sy we+sites are &onstantly looking for great 9ro%&ts an% ser4i&es
to tell their "e"+ers a+ot' The 9ro+le" is that "any of the
9ro%&ts that they are aske% to Coint 4entre on are really
s+stan%ar%' 0o "st only seek Coint 4entres on 9ro%&ts that
their list "e"+ers will +e thrille% that the HV 9artners tol% the"
a+ot=
:' *n *ffiliate Progra" A Hst one goo% affiliate &ol% sen% yo enogh
%aily sales to earn yo the targete% $100 9er %ay with no work
+eyon% re&riting the"=
7' *n ;Qine A *n eQine or 9%ate list allows yo to +il% a relationshi9
with yor 4isitors an% get re9eat 4isitors' The fa&t is that MO-T of
yor 4isitors will not +y on the first 4isit@ so yo nee% a "etho% of
in4iting the" +a&k to yor site'
3reate an eQine on a to9i& that 9ertains to yor 9ro%&t' 6n4ite
9eo9le to o9tAin +y filling ot a for" on yor we+9age whi&h then
s+s&ri+es the" to yor atores9on%er' On&e a week@ sen% ot an
e"ail 9%ate@ or a newsletter &ontaining yor latest arti&le on yor
ni&he'
*n easy to setA9 atores9on%er is at htt9/DDwww'awe+er'&o"'
They ha4e a re9tation for relati4ely high e"ail %eli4era+ility rates@
&o"9are% to "ost other atores9on%er ser4i&es that 6?" fa"iliar
with'
This eQine will re"in% the 9otential &sto"er of yo@ yor site@ an%
yor 9ro%&t@ an% when they are rea%y to +y@ it will +ring the"
+a&k to yor site'
Finall' , &onMt A0erlook The :acken!
.a&ken% sales are any sale that yo "ake after that initial sale' 6f yo
offer yor &sto"ers a%%itional ite"s that are &losely relate% to the
9ri"ary 9ro%&t Lthat they?4e Cst 9ro4en an interest inM they will +y
the"'
Offer other 9ro%&ts or gifts on yor 9ro%&t %ownloa% 9ages'
Perio%i&ally offer +a&ken% 9ro%&ts to yor eQine s+s&ri+ers'
-en% free gifts or notes on how to get the "aBi"" tility fro" the
9ro%&t that yor &sto"ers +oght' Do this in followA9 atores9on%er
"essages %ays@ weeks@ an% e4en "onths after they 9r&hase% a 9ro%&t'
(illie Craw2or! has +een selling goo%s an% ser4i&es on the 6nternet
sin&e lateA188:' He also &reate% an% "arkete% 9ro%&ts ranging fro" free
re9orts to $22@000 se"inars' Willie shares his eB9erien&e an% a%4i&e with
as9iring online "arketers on his +log at htt9/DDWillie3rawfor%'&o"D+logD
Mem1ershi8 sites
Written +y Thea -waffor%
;our Moneti9e! Mem1ershi8 -ite -et U8 To!a'/
Peo9le lo4e to +e a 9art of so"ething@ to +e in&l%e%' 5ook at all of the
&hat +oar%s@ for"s an% %is&ssion gro9s that are online' How "any %o
yo 9arti&i9ate inE Do yo realiQe that yo &an "ake so"e serios "oney
+y sing the sa"e 9rin&i9le an% &reating a &l+E
6t %oesn1t "atter that yo are new to the ,et@ %on1t know how to &reate a
we+ 9age or that yo aren1t e4en an eB9ert at so"ething' This is as easy
as it gets'
(hat %re ;ou Goo! %t %n! )n4o'+
Personally@ 6 lo4e foo%' -o@ for %e"onstration 9r9oses let1s +il% a
"e"+ershi9 site aron% foo%' 6 %on1t ha4e to +e an eB9ert on foo% to
ha4e a &l+ or "e"+ershi9 site a+ot foo%' 6 Cst ha4e to 9resent a 9la&e
for other 9eo9le that lo4e foo% to "eet ea&h other an% eB&hange
infor"ation that is s9e&ial enogh that they want to stay "onth after
"onth'
.ets :reak the To8ic o2 Foo! &own Into -maller arts/
*99lian&e &ooking
.rea% "a&hine
3ro&k9ot &ooking
.aking
6n%oors
Ot%oors
3a"9fire
-olar o4en
3anning
Water +ath &anning
Pressre &anning
!er"enting
.eer
.rine
Nefir
No"+&ha
Pi&kling
Vinegar
Gar%ening
3ontainer
Her+
Hy%ro9oni&
Organi&
Grilling
6n%oors
Ot%oors
,atro9athy Lhealing with foo%M
-ala%s
-"oke% Preser4e% !oo%s
-o9s
-toring foo%
0o get the i%ea@ 6 &ol% go on for a week'
Go to 0ahoo Gro9s an% fin% gro9s that a%%ress the 19arts1 of yor to9i&
of interest' 0o are looking for the largest gro9s that ha4e an o+4ios
lea%er or "entor an% whose "e"+ershi9 is 4ery a&ti4e' 0o %on1t nee% to
in&l%e all of the gro9s at on&e@ +t fin% three or for that are
&o"9li"entary to ea&h other an% Coin the gro9s' 6n this instan&e@ 6
fon%/
1M * Do&tor of ,atro9athy who %es&ri+es his free "e"+ershi9 site as
a her+al re"e%ies list that has a &o"9lete set of files on "ost
her+al re"e%ies@ their for"la an% 9re9aration an% is for those of
yo who are intereste% in total healing sing her+al re"e%ies@
ntrition@ an% all natral "etho%s in&l%ing I5*#GHT;)I TAM' The
goo% %o&tor1s gro9 has a 4ery loyal following of :@2(2 "e"+ers at
the ti"e of this writing'
The %o&tor1s 9ersonal we+ site shows that he also retails the
re"e%ies that he tea&hes a+ot an% has a &o9le of +ooks to his
na"e for sale'
2M The se&on% gro9 has a 4ery loyal following of :@1(7 L(0 of whi&h
ha4e Coine% this weekM' He has a 4ery a&ti4e list of 9roa&ti4e 9eo9le
that are o+4iosly eB9an%ing the list +y wor% of "oth'
This list was initiate% to %is&ss the art of 9re9aring tra%itional Nefir
with NefirAGrains' They wel&o"e "e"+ers to %is&ss other &ltre%
foo%A9ro%&ts@ so"e of whi&h in fa&t@ are eB9laine% throghot the
list owner1s eBtensi4e we+ site' He en&orages the %is&ssion in
relation to healthArelate% attri+tes of &ltre% foo%A9ro%&ts also'
He has a +ook on the to9i& an% sells the starters for 9ro+ioti&
&ltres'
(M Or thir% gro9 is a well 9+lishe% athor with 8@:(7 "e"+ers
whose gro9 is %es&ri+e% as follows' The original eA"ail resor&e
for re&i9es@ en&orage"ent@ ti9s an% %is&ssion for on&eAaA"onth
&ooking LO*M3M@ "akeAahea% "eals@ fee%ing the freeQer@ +lk
&ooking@ freeQerA"eals@ "iniAsessions@ MegaA&ooking@ or Cst
general &ooking ahea%'
4M The forth gro9 &ontains s9e&ialists in organi& gar%ening an% ha4e
a faithfl following of :@027 "e"+ers' !rien%s talking a+ot their
ho"estea%/ gar%ensAor&har%A4ineyar%AflowersAher+sAfrit &ellarsA
&hi&kensAgoatsAhoney+eesAsto&king 9A&o"9ostAre&i9es an% selfA
sffi&ien&y' -ee how si"9le it is to grow yor own organi& 9ro%&e@
an% learn how to fee% yor fa"ily healthier'
On&e yo ha4e fon% a few eB9erts in yor area of interest that
&o"9li"ent ea&h other@ +t %on1t &o"9ete@ st%y the"' )ea% the
"essages that ha4e +een 9oste%@ go throgh the files an% see/
What is "issing that yo &an &ontri+te to the gro9
The 9ers9e&ti4e of the list owners
The attit%e an% 9ers9e&ti4e of the list "e"+ers'
Nee9 in "in% that yo are going to &o"e a&ross lists that are not
&on%&i4e to yor o+Ce&ti4e' !or instan&e one list that 6 Coine% that was
foo% relate% ha% to %o with frgal li4ing' The 9eo9le on that 9arti&lar list
were &aght 9 in trning trash to treasres for holi%ay gi4ing an% frankly
weren1t 4ery ni&e to ea&h other' The "e"+ers of that list@ 9ro+a+ly
wol%n1t 9ay to Coin or &l+ or +e of +enefit to the for gro9s
"entione% a+o4e' .e sele&ti4e'
0o &an a%% "ore 1eB9erts1 as yo grow' *%%ing an eB9ert at least on&e a
"onth shol% hel9 to kee9 yor &l+ "e"+ers an% eBisting eB9erts in the
&l+'
3ow the Fun :egins>
-tart yor own 0ahoo gro9 &ross 9ollinating the gro9s that yo14e
Coine% an% &all it a &l+' Do yo think that or %o&tor wol% like to sell his
re"e%ies to the 21@7(1 "e"+ers of the &ltre% foo%@ organi& gar%ening
an% re&i9e gro9sE Do yo think that the other three gro9 owners wol%
like to sell their wares to the lists of the %o&tor an% ea&h otherE
-ure the' woul!>
6n4ite the owners of the other gro9s to Coin free@ tell the" that yo
wol% e4en like to show&ase the" on yor &l+ site@ tell the" that they
will +e the eB9ert in their fiel% here an% are en&orage% to sell their
wares an% 9ro"ote their we+ sites' Go on to offer to 9loa% all the files
fro" their file se&tion to yors as a &ortesy an% gi4e ea&h eB9ert their
own file area' Then sen% the" ot to tell their lists a+ot the new &l+ in
town that is show&asing the"'
Nee9 yor %es low@ it1s easier to get 200 9eo9le to 9ay $2 than 2 9eo9le
to 9ay $200' The s"aller the a"ont is the "ore likely the "e"+ers are
to stay in the &l+ "onth after "onth' *n% or 9r9ose is to +il% 9assi4e
resi%al in&o"e' That is to say that we are going to +il% this on&e an%
get 9ai% "onth after "onth'
The for folks in or eBa"9le gro9s ha4e &o"+ine% lists of 27@(:(
9eo9le' 6f Cst 2O of the" Coin or 1&l+1 at $2 a hea% that1s an eBtra
$2@:72 in&o"e this "onth''' that1s $178'1: 9er %ay' 6t took "e less than
12 "intes to fin% these for@ if 6 a99ly "yself for another half hor there
is no telling how "any 1eB9erts1 6 &an fin%''' that &o"e &o"9lete with
lists@ to Coin "y &l+ an% 9ro"ote it to their lists'
*n% no@ the 1eB9erts1 6 +ring in %o not ha4e to ha4e a 0ahoo gro9' 6 ha4e
one &hef in the &rossAhairs that has his own a&ti4e for" an% o4er 47@000
"e"+ers' Google yor interest as well as %oing a 0ahoo sear&h for the
1eB9erts1 in yor fiel%'
:ack to ;ahoo///
0ahoo gro9s are 4ery easy to set 9' Hst log into yor free 0ahoo
a&&ont an% &li&k the link that says -tart * Gro9' *fter that yo will +e
walke% throgh the 9ro&ess of setting 9 yor gro9 L&l+M one $estion
at a ti"e'
3ow5 hereFs a 2ew things to think a1out/
6n the Manage yor gro9 area of yor 0ahoo gro9/
0o &an set yor 0ahoo gro9 9age to show or not show how "any
"e"+ers yo ha4e' 6 wol% not show ntil the n"+ers were
i"9ressi4e'
0o &an show or not show "e"+er 9rofiles an% &onta&t infor"ation'
6 wol% &hoose to not show@ +e&ase yo want yor &l+ to +e the
only "eans of &o""ni&ation +etween "e"+ers an% fa&lty'
0o &an set the site to a&&e9t anyone or yo &an $alify the"' 6
wol% $alify the" an% gi4e the 9ay"ent link in an e"ail to the"
to $alify''' +y 9aying' /oM
-etting U8 ;our a'ment Metho!/
Go to PayPal an% set 9 a free +siness a&&ont if yo %on1t alrea%y ha4e
one' On&e insi%e of yor a&&ont fin% re&rring 9ay"ents' 6 wol% lo4e to
tell yo where it is@ +t they like to "o4e things' 6t shol% +e so"ewhere
in Mer&hant *&&onts in a&&e9ting we+site 9ay"ents' Make sre that yo
kee9 tra&k of the 9ay"ent infor"ation to sen% to yor &lients'
Draft an eA"ail with the 9ay"ent infor"ation an% wel&o"e to &o9y an%
9aste into yor 0ahoo gro9 9ost area' This will ato"ati&ally +e sent to
the a99li&ant when they ask to Coin yor &l+' On&e they ha4e 9ai%@ yo
will re&ei4e notifi&ation fro" PayPal an% &an "anally a99ro4e the 9erson
in the "anage"ent area of yor gro9' *gain@ they will +e sent an e"ail
to wel&o"e the" ato"ati&ally' 0o &an &sto"iQe this letter too in the
"anage"ent area of yor gro9'
0o want to +e 4ery a&ti4e in yor &l+' *s the owner yo will nee% to
gi4e so"ething to the "e"+ershi9 on a reglar +asis' !or instan&e in this
&ase 6 wol% 9ro+a+ly gi4e the" a weekly "en of things that are 4ery
%eli&ios an% eBtre"ely goo% for yo''' as well as a gro&ery list for the
week' 6n that weekly eA"ail 6 wol% also sggest ite"s to 9r&hase that 6
re&ei4e a &o""ission fro" if they %o@ s&h as a 9arti&lar 9ressre
&ooker to hel9 the" 9re9are ntritios "eals "ore $i&kly'
6 like to %o things on&e an% get 9ai% for a 4ery long ti"e so 6 wol% "ake
22 "ens an% 9t the" in an atores9on%er set to sen% a "essage on&e
a week an% +e %one with it' 6 se the atores9on%er ser4i&e at *1e.iQ for
all of "y lists' 0es@ this %oes &ost $20 9er "onth@ +t so far that1s the
only eB9ense yo ha4e with yor new +siness 4entre'
*s for ite"s to sell the &l+ "e"+ers in the atores9on%er "essages
si"9ly go to 3li&k.ank@ set 9 a free a&&ont@ then go to the Market9la&e
an% sear&h yor &l+1s interests' 6 fon% 108 &ook+ooks alone there@ not
to "ention other &ooking ite"s that are on the "arket'
)e"e"+er to Google yor area of interest for ite"s that offer affiliate
9rogra"s that are not 9ai% throgh 3li&k.ank' 0o ha4e to +e a little
&arefl here' Offer 9r&hasers a +ons that re$ires the" to sen% yo the
e"ail re&ei9t for the 9r&hase' 6f yo %on1t re&ei4e the &o""issions fro"
the &o"9any as yo shol%@ then yo &an forwar% these e"ail
notifi&ations fro" yor 9r&hasers an% re$est yor &o""issions' This is
so"ething that yo ha4e to kee9 on to9 of to really +enefit fro" any
"ore@ +t well worth it if yo ha4e the ti"e'
*nother way to "ake "oney fro" yor &l+ is to &o"9ile the infor"ation
that is freely share% in ea&h threa% of the 9osting into eA+ooks an% sell
the" &hea9 to the "e"+ershi9' One la%y %oes this an% %oesn1t e4en &t
the 9osts@ she Cst &o9ies an% 9aste the whole threa% into a 9%f file an%
sells the" for $2 ea&h to her list "e"+ers'
-tart -8rea!ing The (or!///
Tell yor other lists@ 9ost infor"ation in for"s an% other gro9s that
yo1re a "e"+er of' Tell yor frien%s an% fa"ily@ a+ot yor s9erA%9er
1&l+1 an% yor alrea%y elite "e"+ershi9' * lot of gro9s will allow what
is &alle% a signatre file' That "eans that when yo 9ost to a gro9 yo
are 9er"itte% to list yor we+ site or 0ahoo gro9 n%er yor na"e' ,ot
all gro9s allow this@ so know whi&h ones ha4e rles against it' 6f yo are
allowe% to se a signatre file@ take a%4antage of it'
-en% ot a 9ress release ea&h ti"e yo get a new eB9ert' There is a 9ress
release generator an% o4er 8@000 li4e links to lo&al news9a9ers in the
#'-' an% Online 9ress release sor&es here' There are also li4e links for
a%4ertising 4enes in the sa"e 9la&e'
*s yo &an see this is a 4ery easy 9ro&ess@ that re$ires no 9re4ios
6nternet eB9ertise' 6t1s Cst 9eo9le working together to the +enefit of all'
0o &an ha4e yor &l+ set 9 an% generating a stea%y "onthly in&o"e
+y following the ste9s a+o4e in Cst a "atter of a &o9le of hors' .y
+eing a&ti4e in yor &l+ an% 9ro"oting it on a &onsistent +asis yo
shol% ha4e a 4ery healthy in&o"e strea"'
,ow@ rinse an% re9eat''' what else are yo goo% at an% enCoyE ,o+o%y
sai% that yo &ol% only ha4e one &l+' ToM
Thea -wa22or! is in her 10th year working online to hel9 9eo9le to
effi&iently rn +oth their ho"e +ase an% their +siness with wis%o" an%
h"or' Visit Thea at htt9/DDThea-waffor%'&o" an% rea% "ore of her
arti&les at htt9/DD;!is&hent5i4ing'&o"
"esell "ights
Written +y -&ott U -harlene )a4en
My na"e is -&ott )a4en' My wife@ -harlene@ an% 6 own )a4en Me%ia
Gro9' De to so"e serios health isses@ 6 ha4e s9ent the last year an%
a half na+le to work in or +siness an% -harlene was for&e% to learn
e4erything a+ot it all at on&e' -he really &ol% ha4e se% an e.ook like
this one +a&k then' /AM
*s yo ha4e alrea%y rea% so far@ in this e.ook there are "any %ifferent
"etho%s to rea&h yor $100 9er %ay goal' 6 wol% like to share with yo
the way that -harlene was a+le to kee9 or +siness growing %ring "y
a+sen&e' 6t has to %o with sing )esell )ights an% Pri4ate 5a+el )ights
infor"ation 9ro%&ts'
.efore yo go rnning s&are%'''61" not talking a+ot rewriting P5)
9ro%&ts an% "aking the" into +ran% new 9ro%&ts' *lthogh this is a
4ery 9owerfl "etho% an% &an $i&kly ro&ket yor +siness to yor goal
an% +eyon%@ "any 9eo9le Cst %o not ha4e the ti"e or the resor&es to
%o that'
What 6 a" talking a+ot is +ying )esale )ights 9ro%&ts an% P5)
9ro%&ts for the s9e&ifi& 9r9ose of trning aron% an% reselling the" to
yor list of s+s&ri+ers Lif yo &rrently ha4e oneM or throgh an affiliate
9rogra"' LHst to +e sre@ an affiliate 9rogra" gi4es yo a ni$e
we+site a%%ress to 9ro"ote other 9eo9le1s 9ro%&ts in retrn for a
&o""ission if any 4isitor sen% +y yo +ys that 9ro%&tM'
This is a&tally the 9ri"ary "o%el we &rrently se in or +siness'
There are "any ways to +egin sing )esale )ights an%Dor Pri4ate 5a+el
)ights infor"ation 9ro%&ts@ +t +efore 6 get into or strategies@ 6 think it
wol% +e hel9fl to %efine the %ifferent ty9es of rights that yo &an get
for infor"ation 9ro%&ts to resell'
There is a lot of &onfsion in or in%stry relate% to ty9es of rights an%
"any 9eo9le who are new to selling infor"ation 9ro%&ts &an fin%
the"sel4es in hot water o4er these %istin&tions if they are not &arefl'
The +est a%4i&e 6 &an gi4e yo is to +e sre there is a s9e&ifi& 5i&ense !ile
with ea&h 9ro%&t yo a&$ire@ that s9ells the rights yo ha4e ot for yo
4ery &learly' 6f there is any &onfsion on yor 9art@ &onta&t the seller yo
9r&hase% fro" or the 9ro%&t &reator for &larifi&ation'
The &i22erent T'8es o2 "ights
+ersonal ,se 7ights
Personal #se )ights are +asi&ally Cst what they son% like' When yo
+y a 9ro%&t with 9ersonal se rights@ yo &an only se the 9ro%&t
yorself' 0o &annot sell or gi4e away these ty9es of 9ro%&ts for any
reason withot 4iolating &o9yright laws'
This also "eans yo1re not allowe% to share the 9ro%&t with a &lose
frien% or relati4e@ althogh this is often %one' -re@ if yo gi4e a &o9y to
yor +est frien% or +siness asso&iate@ yo "ay ne4er +e &aght' 6f yo
%o@ howe4er@ it &an +e 4ery &ostly to yo an% to yor +siness'
Basic 7esale 7ights
.asi& )esale )ights@ "ore &o""only known si"9ly as I)esale )ightsI@
are a little "ore fleBi+le than Personal #se' 0o a&tally ha4e the o9tion
to 9rofit not only fro" the se of the 9ro%&t@ +t yo also ha4e the right
to sell the 9ro%&t for 100O 9rofit on ea&h sale'
With .asi& )esale )ights@ yo get the Personal )ights to the 9ro%&t yo
9r&hase%' 0o also get the right to sell it to others an% yo get to kee9
the fll 9r&hase a"ont fro" yor &sto"ers' -o"e sellers "ay restri&t
yo to selling the 9ro%&t at a &ertain 9ri&e 9oint or higher' This "ay or
"ay not +e a+le to +e &o"9letely enfor&e%@ %e9en%ing on what &ontry
yo li4e in' 0o shol% always &he&k with yor legal &onsel on this 9oint'

* "ain li"itation with .asi& )esale )ights is the fa&t that yo &annot sell
the right to resell the 9ro%&t to yor &sto"ers' Their 9r&hase throgh
yo &o"es only with Personal )ights' 6f yor &sto"ers wol% like to
9r&hase anything other than Personal )ights@ they will ha4e to 9r&hase
the" throgh the 9ro%&t &reator or original seller'
%aster 7esale 7ights
Master )esale )ights are the "ost &o""on for" of rights that yo will
fin% in the 6nternet Marketing ni&he Lan% "any othersM' This ty9e of
rights is e4en "ore fleBi+le than reglar )esale )ights'
With Master )esale )ights@ yo get +oth the right to se the 9ro%&t
yorself an% the right to sell it to others for all the 9rofits' 6n a%%ition@
yo also get the right to sell )esale )ights to yor &sto"ers' Generally@
when selling these rights@ yo will +e a+le to ask a higher 9ri&e than what
yo wol% get for Personal or .asi& )esale )ights'
The "ain restri&tion yo will fin% with Master )ights is that yor
&sto"ers are not allowe% to sell )esale )ights of any kin% to their own
9ersonal &sto"ers' They &an sell the 9ro%&t as Personal #se only' Many
"arketers "ake a "istake with this ty9e of rights an% ass"e that they
&an trn aron% an% sell the Master )ights too'
6f yo ha4e Master )ights@ yo 3*, ,OT sell Master )ights nless yor
Master )ights are <!#55 Master )ights=> Lwow@ that was a "othfl'''lolM'
Aull %aster 7ights
6f yo %e&i%e that yo want to se )esale )ights 9ro%&ts as one of yor
+siness "o%els@ this is the ty9e of rights that yo shol% 9refer other
than P5)' Of all the ty9es of rights we ha4e %is&sse% so far@ yo ha4e
the "ost fleBi+ility with !ll Master )ights'
0o &an/
1' Personally se the 9ro%&t LPersonal )ightsM
2' -ell .asi& )esale )ights to yor &sto"ers'
(' -ell Master )ights to yor &sto"ers'
4' -ell !ll Master )ights to yor &sto"ers'
.asi&ally@ eB&e9t for not +eing a+le to "o%ify the 9ro%&t in any way an%
9t yor na"e on it as the athor@ yo &an %o 4irtally anything else with
this ty9e of rights to another infor"ation 9ro%&t' One other restri&tion
yo shol% look for is the a+ility to Gi4e *way these 9ro%&ts' #nless the
9ro%&t &reator s9e&ifies that yo &an gi4e away the 9ro%&t for free an%
s9ells that ot in the 5i&ense !ile@ yo shol% ne4er gi4e the 9ro%&t
away n%er any &ir&"stan&es'
+rivate )abel 7ights
,ow@ for the "ost fleBi+ility of any ty9e of 9ro%&t@ Pri4ate 5a+el )ights
LP5)M are the one of the +est ways to go' 0o &an "o%ify the 9ro%&t an%
"ake it yor own' 0o &an also 9t yor na"e on it as the athor@ ha4e
new gra9hi&s &reate%@ an% sell it with a new na"e an% it is essentially a
,ew Pro%&t'
*s 6 tol% yo at the +eginning of this &ha9ter@ if yo %on1t want to take
the ti"e to re&reate the 9ro%&t@ yo %on1t ha4e to' 0o &an sell it as is
an% still kee9 100O of the selling 9ri&e'
6n "ost &ases@ yo &an sell Personal@ )esale@ an% Master )ights with yor
P5) Pro%&t if yo ha4en1t "o%ifie% it' Here is where yo shol% &he&k
the 5i&ense !ile to +e sre if yo are allowe% to sell Pri4ate 5a+el )ights
to the 9ro%&t n"o%ifie%' Many 9ro%&t &reators@ while allowing yo
P5)@ like to &ontrol the n"+er of P5) 5i&enses that are <ot there> for
their 9ro%&ts' Therefore@ they %o not allow yo to sell the P5) yorself'
-o"e %o not e4en allow yo to sell Master )ights'
,nrestricted +rivate )abel 7ights
#nrestri&te% Pri4ate 5a+el )ights are the soA&alle% <Holy Grail> of )esale
)ights 9ro%&ts' With #nrestri&te% P5)@ it is Cst as it
son%s'''#,);-T)63T;D' 0o are allowe% to %o anything yo &hoose with
this ty9e of rights'
0o %on1t ha4e to "o%ify these 9ro%&ts in any way an% yo &an still trn
aron% an% resell the" to yor own &sto"ers with any ty9e of rights
yo &hoose' 0o &an e4en sell the #nrestri&te% P5) to yor &sto"ers as
well if yo &hoose'
Of &orse@ yo &an "o%ify the 9ro%&ts an% "ake the" yor own as well'
,ow that we ha4e a goo% gras9 on the "lti9le ty9es of rights a4aila+le
to yo as a resellerT let1s get into the "etho%s that -harlene an% 6 ha4e
se% Lan% &rrently seM to "ake or $100 9er %ay goal a reality'
6 shol% $i&kly "ention that the only ni&he we &rrently "arket
9ro%&ts for is the 6nternet Marketing an% Make Money Online ni&he'
Metho! $
We like to fin% a new resale rights 9ro%&t on a hot to9i& in or ni&he an%
9t together an <in%i4i%al> sale of this new 9ro%&t at a &o"9etiti4e
9ri&e 9oint' When 6 say <&o"9etiti4e> thogh@ 6 %on1t ne&essarily "ean
&hea9er' 6t is always +est to stay with the "arket a4erage when reselling
new 9ro%&ts' 0o %on1t want to start selling +ran% new 9ro%&ts for 2 or
( %ollars an% +ran% yorself in this "anner'
Often yo will fin% se4eral "arketers selling the 4ery sa"e 9ro%&t yo
are when it first &o"es a4aila+le with resale rights' 0or +est +et@ if yo
are not first to "arket@ is to take into a&&ont all of the 9ri&e 9oints these
other "arketers are sing an% sell it aron% the sa"e a4erage 9ri&e'
-r9risingly@ yo will ten% to fin% that yo sell "ore 9ro%&ts an% yor
9rofits are greater if yo %on1t lower yor 9ri&e 9oint'
,ow@ we &rrently ha4e a fairly %e&ent siQe% "ailing list in or ni&he an%
%o "ost of or sales throgh e"ail "arketing' That %oesn1t "ean that
yo ha4e to ha4e the sa"e siQe list Lor any list yet for that "atterM' 0o
&an also se other "etho%s s&h as Pay Per 3li&k LPP3M an% *ffiliate
Marketing' There are "any great resor&es a4aila+le to learn these
"etho%s as well'
Metho! 2
*nother great way to tiliQe resale rights an% P5) is throgh &o"+ining 2
or ( great 9ro%&ts into one offer' ;4eryone likes a great %eal@ rightE
.y sing this "etho%@ yo &an set a higher 9ri&e 9oint than yo wol%
nor"ally ask +y selling only one 9ro%&t an% yo are gi4ing yor
&sto"ers a great %eal in the 9ro&ess' When we %o this@ we like to take a
new 9ro%&t an% &o"+ine it with a &o9le of relate% 9ro%&ts that are
also not 4ery ol%'
Most "arketers will agree that yo will sell "ore of ea&h 9a&kage to yor
&sto"ers if yor 9ro%&ts in the 9a&kage are all relate%' -re@ yo &an
sell nrelate% 9ro%&ts effe&ti4ely too@ +t yo will sally "ake "ore
sales on a 9a&kage of 9ro%&ts that all a%%ress one to9i& or "etho% in
yor ni&he'
Many 9eo9le %o not like to C"9 aron% fro" to9i& to to9i& when rea%ing
the 9ro%&ts they 9r&hase' Many 9eo9le@ "yself in&l%e%@ str&tre their
9r&hases aron% the to9i& that they are fo&se% on at that 9arti&lar
ti"e in their li4es L+siness or 9ersonalM' .y 9a&kaging only relate%
9ro%&ts@ yo ha4e the a%4antage of &a9italiQing on these +ying
%e&isions'
Metho! <
* 4ery 9o9lar "etho% of 9a&kaging resale rights an% P5) 9ro%&ts is
throgh the !iresale "etho%' This is where yo will sally fin% all ty9es
of 9ro%&ts@ no ne&essarily relate% to ea&h other@ gro9e% into one fairly
large 9a&kage an% sol% on a staggere% 9ri&e str&tre'
5et "e eB9lain what 6 "ean +y <staggere%> 9ri&ing' Think a+ot the ol%
saying@ <the early +ir% gets the wor"'> 6n a ty9i&al online firesale@ if yo
get there in the first %ay or two@ yo get the +est 9ri&e' *fter a set
n"+er of %ays@ the 9ri&e will go 9 +y aron% $20 or so' Most of the
ti"e@ yo will see a 9ri&e in&rease at least twi&e fro" the original 9ri&e
9oint'
5et "e gi4e yo a $i&k eBa"9le'''
6n Hanary of this year@ -harlene 9t together a firesale to hel9 with a lot
of "y "e%i&al eB9enses so that 6 &ol% get so"e "&h nee%e%
treat"ents an% "e%i&ines for "y illness' This was the largest 9roCe&t she
ha% e4er %one'
-harlene &hose to se the ,ew 0ear as a the"e for the firesale an% 9t
9 the %o"ain/ www',ew0ear!iresale'&o"
The 9a&kage has 1(4 9ro%&ts fro" throghot the 9ast year an% a half
that she ha% &olle&te% either the resale rights to or the 9ri4ate la+el
rights to' The har%est 9art of this firesale@ +esi%es +il%ing the a&tal
9ages@ was to re&rit affiliate 9artners to 9ro"ote it to their lists'
Of &orse@ she was a+le to 9ro"ote to or lists as wellT +t "ost of the
sales &a"e fro" the affiliate 9artners she re&rite%' .y the en% of the
sale@ there were 2(7 or%ers generate% in total ranging fro" $47 ea&h to
$87 ea&h' Total sales a"onte% to o4er $12@000 in sales' -re@ we ha%
affiliate &o""issions to 9ay ot on those sales that &a"e fro" or
affiliate 9artners@ +t e4en if we only ke9t half of that@ it &o"es ot to
o4er $:@000 in 9rofits'
*s yo &an see@ this easily a&hie4e% well o4er the $100 9er %ay in&o"e
goal for the "onth of Hanary' #nfortnately@ this ty9e of sale is always
<short li4e%'> That "eans that yo &an 9t ot a firesale ty9e offer only a
few ti"es 9er year an% yor 9rofits generally en% within a few %ays of the
last 9ri&e in&rease'
-till@ if yo re&rit great affiliate 9artners@ yo &an 9otentially "ake
enogh 9rofits to &o4er yor $100 9er %ay goal for "ore than Cst the one
"onth Lin total 9rofitsM' That1s not +a% for a few %ays work= /AM
Metho! ?
6f yo want to rea&h yor $100 9er %ay goal on a &onsistent +asis@ let "e
"ake a sggestion' !in% so"ething that yo &an %o on a reglar +asis'
-harlene &hose to set 9 a Weekly -ale' -he also %e&i%e% to <+ran%> this
s9e&ial sale so that 9eo9le wol% re"e"+er it an% ho9eflly +ook"ark it
to 4isit e4ery week'
Here1s what she %i%'''
!irst@ she %e&i%e% to &all it Mon!a' Ma!ness' -he registere% the %o"ain
na"e www'Mon%ayAMa%ness'&o" an% &reate% a gra9hi& te"9late to go
along with the the"e' This te"9late is se% e4ery week for this sale an%
or &sto"ers a&tally +e&o"e <"e"+ers> of Mon%ay Ma%ness' They also
wat&h for an e"ail fro" s letting the" know that Mon%ay Ma%ness has
starte%'
We e4en ha4e 9eo9le who reglarly 4isit the Mon%ay Ma%ness ho"e 9age
on -n%ay Lor ti"eM an% &ontinally refresh the ho"e 9age to see if
there is a new 9ro%&t showing' *fter %oing Mon%ay Ma%ness for $ite
so"e ti"e now@ we ha4e &reate% a +ran% that is re&ogniQa+le not only to
or reglar "e"+ers@ +t also to "any other &sto"ers that we %i% not
gather orsel4es'
5et "e eB9lain that last state"ent'''
When -harlene originally set 9 Mon%ay Ma%ness@ it was always one 9ri&e
for whate4er 9ro%&t she &hose to sell this way' ;4ery week@ s+s&ri+ers
&ol% get a great 9ro%&t for only $2@ ty9i&ally with only Personal #se
)ights to the 9ro%&t offere%'
Mon%ay Ma%ness 9ro%&ts are sally 9ro%&ts that ha4e +een release%
o4er the 9ast year an% a half that are so"ewhat ol%er@ +t are really
goo% 9ro%&ts an% are sefl to the +yer' *gain@ they also sally &o"e
with only Personal )ights'
*fter a few weeks of %oing Mon%ay Ma%ness this way@ -harlene %e&i%e%
to &hange the "o%el a +it an% +egan offering 100O 3o""ission 9ai%
instantly to the Pay9al a&&ont of anyone who +e&a"e an affiliate an%
9ro"ote% Mon%ay Ma%ness to their list of s+s&ri+ers'
Here1s a key 9oint to &onsi%er/ *ll 9aying &sto"ers &reate a ser na"e
an% 9asswor% to log into the Mon%ay Ma%ness "e"+er1s area an% get
their 9ro%&t %ownloa%s' They also *#TOM*T63*550 +e&o"e affiliate
9artners' 6f they &hoose to %o 9ro"ote@ they are alrea%y an affiliate
9artner@ so they only ha4e to get their 9ro"o link to %o so'
We se a s9e&ial s&ri9t for Mon%ay Ma%ness &reate% +y a frien% of ors
who is a 9rogra""er' This s&ri9t rns e4ery as9e&t of Mon%ay Ma%ness@
in&l%ing the affiliate 9rogra" an% the &sto"er %ata+ase'
*nother great featre of this s&ri9t is that e4ery single Mon%ay Ma%ness
9ro%&t sin&e we +egan sing it is liste% in the "e"+er area an%
a4aila+le for 9r&hase to any "e"+er at any ti"e' This &reates a
&onsistent &ash flow as new "e"+ers sign 9 to the Mon%ay Ma%ness
syste"'
,ow@ why wol% we offer 100O &o""ission to affiliatesE Doesn1t this
%efeat the 9r9ose of selling a 9ro%&tE Doesn1t it a&tally kee9 s fro"
or $100 9er %ay goalE
These are all great $estions an% 6 wol% 4entre to +et that they ha4e
alrea%y &rosse% yor "in%' *" 6 rightE /AM
5et "e show yo the Power of the #P-;55 whi&h is also &o""only known
as a One Ti"e Offer LOTOM' This is where yo +il% yor &onsistent
"onthly in&o"e throgh a weekly s9e&ial sale s&h as Mon%ay Ma%ness
like we ha4e'
5et1s say yo get an e"ail fro" one of or affiliate 9artners for a really
great 9ro%&t that yo ha4e +een looking for Lor that the sales 9age
&on4in&es yo that yo Cst ha4e to ha4e itM' 0o %e&i%e to 9r&hase the
9ro%&t an% %o so trogh Pay9al'
This 9r&hase is 9ro&esse% throgh the Pay9al a&&ont of the affiliate
9artner who referre% yo to Mon%ay Ma%ness' 0o %on1t 9ay s@ yo 9ay
hi" or her' .t'''yo1re not finishe% yet' TAM
*fter yo &o"9lete yor Pay9al 9ay"ent@ yo are ato"ati&ally sent to
the "e"+er sign 9 9age where yo will ha4e to fill ot the for" with
yor e"ail a%%ress@ a 9asswor%@ an% yor Pay9al e"ail a%%ress so yo
&an get 9ai% too if yo &hoose to 9ro"ote'
*s soon as yo get this infor"ation entere% an% log into the "e"+er1s
area@ yo will see a one ti"e offer LOTOM' Generally@ with Mon%ay
Ma%ness@ this is an 9sell of so"e ty9e of resale rights or P5) to the
9ro%&t that yo Cst 9r&hase%'
3rrently@ if yo &hoose to 9r&hase this OTO@ 100O of this 9r&hase
goes to or Pay9al a&&ont' We are looking into &hanging this in the near
ftre so that we &an offer 20O &o""ission to ea&h affiliate 9artner on
any OTO sales an% still %o it as instant &o""ission' We are in the 9ro&ess
of testing a +ran% new s&ri9t that was Cst release% +y -i% Hale that will
allow s to %o this'
6 know@ 6 hear yo saying@ <how are yo going to %o this instantlyE Pay9al
%oesn1t allow s9lit 9ay"ents any"ore=>
0o1re right an% 9re4iosly we wol% ha4e ha% to 9ay all affiliates on a
"onthly +asis for any sales "a%e' ,ow@ with the new <)a9i% *&tion
Profits> s&ri9t@ this is han%le% +y rotating the Pay9al a&&onts of +oth the
affiliate an% the a%"in'
5et1s say we1re 9aying 20O on the 9sell' 6f yo 9ro"ote Mon%ay
Ma%ness to yor list@ yo will not only +e 9ai% 100O on the front en%
sale@ +t yo will +e 9ai% 100O on e4ery 2n% OTO 9r&hase throgh yor
referrals' This "akes it 20O &o""ission on the OTO' Make -enseE
6f yo %e&i%e to set 9 yor own s9e&ial weekly sale in this "anner@ %on1t
gi4e 9 on it after the first few weeks' 6t will always start ot slow an%
"ay take a +it to +il% 9 "o"ent"' Trst "e@ if yo offer great
9ro%&ts at a great 9ri&e throgh yor weekly offer along with 100O
&o""ission on the front en% sale@ yo W655 +il% "o"ent"'
Make sre yo se a goo% s&ri9t s&h as the <)a9i% *&tion Profits> s&ri9t
so that all yo ha4e to %o ea&h week is fin% a 9ro%&t to sell@ +il% yor
sales 9ages an% thank yo 9ages@ an% 9ro"ote' *fter a short ti"e yo
will get so"e affiliate 9artners who will 9ro"ote for yo al"ost e4ery
week Cst like -harlene has %one with Mon%ay Ma%ness'
Mon%ay Ma%ness is the 9ri"ary "arketing 4ehi&le we se to generate or
$100 9er %ay "onthly goal' -o"eti"es we "eet this goal an% "ore
e4ery week an% so"eti"es we %on1tT howe4er@ it sally a4erages ot
ea&h "onth to at least $100 9er %ay'
6 trly ho9e that 6 ha4e gi4en yo not only 9ro4en eBa"9les of "lti9le
ways that yo &an se )esale )ights an%Dor Pri4ate 5a+el )ights 9ro%&ts
to hel9 yo "eet yor in&o"e goalsT +t also so"e a%%itional i%eas that
yo &an glean fro" the "etho%s %es&ri+e% in this &ha9ter'
6 know se4eral "arketers who se one or "ore of the for "etho%s we
ha4e %is&sse% in this &ha9ter' Most of the" either "eet or eB&ee% a
$100 9er %ay a4erage' Of &orse@ as with anything yo %o online to
&reate an in&o"e@ it will always %e9en% on yo'
6f yo take a&tion@ an% 6 "ean M*--6V; *3T6O,T yo will +e a+le to %o it
s&&essflly' Don1t Cst rea% this infor"ation an% file it away for ftre
referen&e' !in% -OM;TH6,G in this e.ook@ e4en if it is not fro" this
&ha9ter@ an% %o it' ;4en if yo "ake "istakes along the way@ any ty9e of
a&tion is +etter than no a&tion at all'
-harlene an% 6 look forwar% to hearing yor s&&ess story soon' !eel free
to shoot s an e"ail anyti"e or 4isit or hel9 %esk an% %ro9 s a note' 6
know there are going to +e so "any "arketers who +egin to "eet their
$100 9er %ay goals in no ti"e' 6 seriosly ho9e yo are one of the"' /AM
Here1s to 0O#) -&&ess=
-harlene an! -cott "a0en &an +e &onta&te% at/
-&ott )a4en S s&ottcthera4en9roCe&t'&o"
-harlene )a4en S sharlenecthera4en9roCe&t'&o"
Hel9 Desk S www')a4en)es9on%s'&o"
.log S www'The)a4enProCe&t'&o"
)mail Marketing
Written +y Daniel Taylor
6?" going to eB9lain a "etho% 6 se an% will &ontine to se for the rest
of "y "arketing &areer' 6n this &ha9ter yo will learn how to se e"ail
"arketing "iBe% with affiliate "arketing to earn at least $100 9er %ay'
The 9otential to earn a lot "ore is there an% will +e e4i%ent on&e yo get
a +etter n%erstan%ing of this 9ro&ess'
.efore we "o4e forwar% lets take a ste9 +a&kwar%s for one se&on%' 5ets
first look at what eBa&tly $100 9er %ay is' That?s roghly $4 9er hor'
$100 9er %ay &an still son% inti"i%ating for so"eone who is "aking 0
%ollars 9er %ay online' .t %oes $4 an hor son% that har%E
That?s how 6 +reak it %own to "yself' $100 9er %ay is an a4erage' There
is no way to 9re%i&t eBa&tly how "&h yo will "ake e4ery%ay +e&ase it
%oes 4ary' Or goal is to "ake $(000 in one "onth@ whi&h a4erages ot
to $100 9er %ay'
The only tools yo will nee% are a we+9age@ L6 se GoDa%%y for all "y
%o"ain nee%sM an% an atores9on%er' There are free soltions@ +t 6
strongly sggest sti&king with a trste% ato res9on%er ser4i&e'
6 9ersonally se *we+er'&o" to "anage "y e"ail lists'
5ike "ost other "etho%s yo are going to nee% to fin% a ni&he' 6 will +e
sharing a real eBa"9le of a ni&he in whi&h 6 ha4e se% this 4ery "etho%
to "ake "oney'
When 9i&king a ni&he yo nee% to +e s9e&ifi& as 9ossi+le' The ni&he 614e
gone into is the hi9ho9DrU+ 9ro%&er ni&he'
*fter yo ha4e fon% yor ni&he yo want to "ake sre there are goo%
affiliate 9rogra"s for yo to 9ro"ote' 6 sally go to 3li&k+ank'&o" an%
look for 9ro%&ts in "y ni&he that 6 &ol% 9ro"ote'
*fter 6 "ake a list of a4aila+le 9ro%&ts@ 6 +y ea&h 9ro%&t to 4erify its
$ality an% that it a&tally %oes what it says on the sales 9age' The one
thing yo %o not want to %o is 9ro"ote s&a"s@ or 9ro%&ts that n%erA
%eli4er'
!or "y hi9 ho9DrU+ 9ro%&ers ni&he 6 fon% a we+site that sells 4i%eo
ttorials on how to i"9ro4e yor hi9ho9 9ro%&tion' Perfe&t "at&h'
6 then looke% into the 9ro%&t an% 4erifie% it was a&tally of $ality'
Then 6 fon% a 9iano an% gitar &orse' Msi& 9ro%&ers se key+oar%s to
"ake their "si&@ an% 6 know "any of the" %on?t know how to 9lay the
9iano'
5earning to 9lay the gitar wol% gi4e the" an 99er han% when &reating
their "si&'
)ight there 6 ha4e ( 9ro%&ts 6 &an 9ro"ote to "y list'
,ow yo want to start +il%ing yor list i""e%iately' 6 se what 6 &all the
fnnel syste"'
This "etho% &onsists of a strategi& fnnel that goes
-$eeQe 9age AA\ Tell a frien% s&ri9t AA\ affiliate we+site
* s$eeQe 9age is one of the "ost effe&ti4e ways to gain s+s&ri+ers to
yor list'
Whi&h e4er ni&he yo &hoose to go into yo want to gi4e so"ething away
that only 9eo9le in that ni&he wol% want' This will wee% ot ran%o"
nonAtargete% 9ros9e&ts'
!or "y hi9 ho9DrU+ 9ro%&ers ni&he 6 gi4e away %r" sa"9les an%
son%s' *ll they ha4e to %o is fill in their na"e an% e"ail a%%ress an%
they re&ei4e a link to %ownloa% the free son%s 4ia e"ail'
!or eBa"9le if yo were going into the gar%ening ni&he yo "ight think
a+ot gi4ing away a short re9ort on the +est way to &orre&tly 9lant
&ertain ty9es of flowers'
*fter they s+"it their e"ail a%%ress it then forwar%s the" to the se&on%
9art of the fnnel@ whi&h is the tellAaAfrien% s&ri9t'
* tellAaAfrien% s&ri9t is a 9age that allows the 9erson to enter the e"ail
a%%ress of frien%s who "ay +e intereste% in yor 9age' There are so"e
"arketers who say 9eo9le won?t se tellAaAfrien% s&ri9ts'
!ro" "y 9ersonal eB9erien&e 9eo9le ha4e se% the" an% it a&tally
+ooste% "y s+s&ri+er rate signifi&antly' There are "any tellAaAfrien%
s&ri9ts ot there@ 6 se a free &o9y an% 9aste one lo&ate% at the we+site
+elow/
htt9/DDwww'ta"ingthe+east'netDarti&les(DtellAaAfrien%As&ri9t'ht"
*fter the tellAaAfrien% s&ri9t yo want to then fnnel the" to an affiliate
we+site'
The affiliate we+site nee%s to +e a sales 9age for a 9ro%&t in yor ni&he'
This wol% i%eally +e so"ething that will &o"9li"ent yor free gift'
-in&e 6 was gi4ing away a free %r" sa"9le an% son% kit@ 6 thoght it
was only logi&al to +e an affiliate for a gy who sells "&h larger kits' 6
earn 70O &o""ission for ea&h 9erson that +ys a&&ess to his son% kits'
This is the last 9art of the fnnel syste"' 6f the sales &o9y is &o"9elling
enogh there is a &han&e they "ay +y that 9ro%&t'
*lthogh that will +ring in so"e sales e4ery week@ that isn?t where yor
&ore in&o"e will &o"e fro"'
The key to "aking this work is setting 9 yor atoAres9on%er series'
This is where the work a&tally &o"es in'
6 start off with aron% 14A12 ato res9on%er "essages set at 2 %ay
inter4als'
6 %on?t start a%4ertising affiliate 9rogra"s right away' 6 gi4e the" "ore
free stff s&h as arti&les 6?4e fon%@ "ore free %r" sa"9les@ or links to
&ool 4i%eos in that ni&he'
6 always follow this syste"' The first 2 e"ails are "ore free stff' The
thir% e"ail is an a%4ertise"ent'
*ll of the following e"ails will +e free infor"ation@ +t 6 strategi&ally
9la&e a P- at the en% of e4ery e"ail where 6?ll sli%e in "y affiliate link'
!or eBa"9le if yo are in the gar%ening ni&he@ yo "ay write an e"ail as
follows'
Hey L,a"eM@
Di% yo know roses are the single "ost i"9ortant
flower in any gar%enE The rose has hy9notiQing +eaty
along with a s9ell +in%ing s"ell@ that &annot +e re9li&ate%
+y any other flowerW
,ow of &orse yo wol% write a few "ore 9aragra9hs a+ot roses'
Then at the en% yo wol% 9t the following/
P'-' 6t is a fa&t that no gar%en is &o"9lete withot the 9resen&e
of a rose +sh' 6 know those things &an +e togh to grow
&orre&tly' !ortnately 6 ha4e fon% this G);*T +ook
with a ste9 +y ste9 for"la on how to grow rose +shes
&orre&tly' 3li&k the link +elow to &he&k it ot now/
htt9/DDwww'BBBB'&o"
There are a few things 6 want yo to noti&e' This is a hge se&ret "any
new "arketers %on?t fin% ot for $ite a while'
;a&h e"ail shol% +e telling the" WH*T they nee% to %o' The affiliate
9ro%&t yo 9ro"ote shol% +e telling the" HOW to %o it'
How "any ato res9on%er e"ails shol% yo set 9E Well right now 6
ha4e o4er 20 e"ails set at 2A( %ays a9art' 0o shol% start with 14A12
"essages set 9@ an% then a%% "ore throghot the week when yo get
ti"e'
This "ay take a week or two +efore yo start seeing &onsistent sales' 6t
really %e9en%s on whi&h e"ail "essage is &on4erting the "ost rea%ers
into &sto"ers'
6f yor first "essage is the one "ost 9eo9le +y on then yo will start to
see &onsistent sales "&h faster than if "ost 9eo9le were to 9r&hase on
the 4
th
e"ail'
The tre 9ower in e"ail "arketing is the fa&t that yo &an sell to the
sa"e &sto"ers o4er an% o4er again' The +eaty of it is that as yo
&ontine to sell to yor eBisting list "ore an% "ore &sto"ers will +e
s+s&ri+ing e4ery %ay'
Tra22ic Generation
*fter yo ha4e e4erything set in 9la&e yo will then nee% to attra&t
targete% 9ros9e&ts' The keywor% to re"e"+er is targete%' 0o %on?t want
4isitors who aren?t intereste% in yor ni&he' 6f yo are in the gar%ening
ni&he@ then o+4iosly yo want 9eo9le who are into gar%ening'
Withot traffi& this whole syste" is seless' This &an +e sai% for any
syste" for "aking "oney online' -o the neBt 9art of this &ha9ter 6 a"
going to re4eal the ways 6 +ring in traffi& whi&h translates into $$$'
++C $raffic
There are 4arios "etho%s 6 se to generate targete% traffi&' The "ost
9o9lar wol% +e PP3' This %oes re$ire a few %ollars to start' 6 wol%
9lay it safe an% ha4e at least $200A$(00 to se on PP3'
!irst yo will nee% to %o yor keywor% resear&h' 6 se a free 4ersion of
wor% tra&ker whi&h &an +e fon% here/
htt9/DDfreekeywor%s'wor%tra&ker'&o"D
,ow yo ha4e to think a+ot what 9eo9le in yor ni&he are sear&hing for'
6n "y hi9ho9D rU+ 9ro%&tion ni&he 6 se% the ter" <Dr" sa"9les>' 6
9t that in the wor% tra&ker an% it tol% "e how "any ti"es that 9hrase is
sear&he% e4ery%ay'
6f yo are in the gar%ening ni&he yo wol%n?t want to Cst se
<Gar%ening>' )e"e"+er yo are gi4ing away a short re9ort on how to
grow &ertain ty9es of flowers' The ter" <Gar%ening ti9s> gets 2(:
sear&hes 9er %ay@ as of the ti"e 61" writing this'
That is a 9erfe&t ter" +e&ase those are targete% 9ros9e&ts' These 9eo9le
are alrea%y looking for gar%ening ti9s@ so they wol% "ake 9erfe&t
s+s&ri+ers on yor list'
,ow that yo ha4e yor keywor%s its ti"e to start yor Google *%wor%s
&a"9aign' Go to google'&o" an% &li&k on <*%4ertising Progra"s>'
!ollow the instr&tions an% set 9 yor a&&ont'
When yo are "aking yor a%?s there are a few ti9s 6 &an gi4e yo fro"
eB9erien&e' ,e4er se the wor% <!ree> in yor a%' The reason is +e&ase
yo will attra&t lot of free+ie seekers who 4isit yor site for the sole
9r9ose of getting so"ething free'
!or gar%ening 6 wol% se an a% that says/
<Gar%ening Ti9s>
-hort )e9ort )e4eals The
5atest Gar%ening Te&hni$es
This ty9e of a% a&tally %oes 2 things' 6t $alifies yor 9ros9e&ts' The fa&t
yo %i%n?t se the wor% free "akes the 9erson ass"e it &osts "oney'
There is a goo% &han&e they wol% ha4e +oght yor re9ort@ +t it?s free'
This is the +est ty9e of s+s&ri+er +e&ase they are willing to s9en%
"oney'
0o also %on?t want to 9ay too "&h for &li&ks' 6 sally ho4er aron%
$'10 A $'20 9er &li&k' This will kee9 yor &ost %own while +il%ing yor
list' 6f yo se the fnnel syste" the affiliate 9rogra" at the en% shol%
&o4er yor PP3 &osts an% sally "ore
Banner Advertising
Ot of all "y traffi& "etho%s 6 wol% ha4e to say +anner a%4ertising is
"y 9ersonal fa4orite' 6t allows yo to attra&t targete% 9ros9e&ts for not
"&h ot of 9o&ket "oney' The key to effe&ti4e +anner a%4ertising is
fin%ing sites with lots of traffi& in yor ni&he' !or"s an% +logs are a
great 9la&e to start'
!irst yo will nee% a +anner' 0or +anner nee%s to +e to9 not&h to +e as
effe&ti4e as 9ossi+le' 0o %on?t want to sla&k on yor +anner %esigns' 6
se htt9/DDwww'20%ollar+anners'&o"D for all of "y +anner %esign' They
are affor%a+le an% %o great@ fast work'
The "ain reason "any +anner a%4ertising &a"9aigns fail is +e&ase of
the +anner teBt' 0o nee% to $alify yor 9ros9e&ts on yor +anner right
away'
6f yo?re in the gar%ening ni&he 6 wol% 9t/
<5ooking for gar%ening ti9sE Get the latest te&hni$es now'>
*lways ha4e yor we+site a%%ress %is9laye% on the +anner' When yo
or%er yor +anner tell the" to +len% it in with the %esign'
.elow is the +anner 6 se for "y hi9 ho9DrU+ 9ro%&ers ni&he'
htt9/DDwww'li4eoff+eats'&o"D+anner'gif
That +anner is &on4erting great' The tri&k is to $alify yor 9ros9e&ts
right on the +anner' When yo 9t <5ooking for gar%ening ti9sE> )ight
away any+o%y who is looking for gar%ening ti9s are going to say <0ea 6
a">' 6f they aren?t then their "in% will s+&ons&iosly ignore it'
The reason it is i"9ortant to 9t yor #)5 on the +anner is for +ran%ing'
;4en if they %on?t &li&k yor +anner their s+&ons&ios "in% will re&or%
yor #)5 in their "e"ory +ank' -o when they see it again so"ewhere
else they will +e "ore in&line% to &li&k it +e&ase they will +e telling
the"sel4es <6?4e seen this so"ewhere@ let "e &he&k it ot>'
C+% Banner Advertising
With the +irth of Google *%wor%s &a"e another a%4ertising "etho%' Many
sites now %on?t se the tra%itional %ire&t +anner a%4ertising "etho%'
6nstea% of 9aying for yor +anner on a "onth +y "onth +asis high traffi&
we+sites now are sing Google to 9la&e a%4ertising +anners on their
9age'
This is goo% for yo +e&ase yo only 9ay 9er 1000 i"9ressions' 0o &an
set to 9ay only $'22 e4ery ti"e yor +anner re&ei4es 1000 i"9ressions
on their we+site'
When yo fin% a we+site that yo want to a%4ertise yor +anner on fin%
the &rrent a%4ertising +anner +eing %is9laye%' #n%er it shol% +e a link
that says <*%4ertise on this site>' 6t will then take yo +a&k to Google
*%wor%s an% gi%e yo throgh the 9ro&ess'
Ti9s for 3PM a%4ertising/
-o"e of these sites &an get tens of thosan%s of hits or "ore 9er %ay' 6f
yo?re not &arefl yo &ol% en% 9 s9en%ing hn%re%s 9er %ay' .elow
are so"e ti9s yo shol% follow to ensre s&&ess with 3PM a%4ertising/
Don?t s9en% "ore than $'70 9er 1000 i"9ressions'
-et a &o"forta+le %aily s9en%ing li"it' $2 A $2 is goo%'
3ontinally &he&k yor stats to "ake sre yo are getting traffi&
fro" those sites'
6f yo are getting lots of +anner i"9ressions an% not "any &li&ks
that "ay +e a sign yo nee% to sto9 a%4ertising on that site'
3PM +anner a%4ertising has its a%4antages an% %isa%4antages' One "aCor
a%4antage is yo %on?t ha4e to wait for an o9ening to start a%4ertising'
*lso if yor +anner %oesn?t get i"9ressions yo %on?t 9ay'
6 strongly sggest yo analyQe yor stats e4ery%ay' Don?t Cst 9t 9
+anners an% not tra&k how they are 9erfor"ing' That?s a $i&k way to
lose "oney'
!irect Banner Advertising
This is the ol% s&hool "etho% that has +een aron% for years an%
&ontines to +e effe&ti4e to this %ay' Many "arketers ha4e %ifferent
eB9erien&es with %ire&t +anner a%4ertising' My eB9erien&e is it has "a%e
"e goo% a"onts of "oney@ an% will also "ake yo goo% a"onts of
"oney if yo %o it &orre&tly'
#nlike 3PM yo 9ay a set fee to ha4e yor +anner %is9laye% for V
%ration of ti"e' 6nstea% of 9aying for a&tal i"9ressions yo are 9aying
for %is9lay ti"e' #sally it is a "onth +y "onth +asis'
They key to s&&ess sing %ire&t +anner a%4ertising is 9la&ing the" on
sites with highly targete% traffi&' 5ately 6 ha4e fon% the "ost effe&ti4e
ha4e +een on ni&he +logs'
6f yo are in the gar%ening ni&he %o a +log sear&h to fin% ot rele4ant
+logs' * few things 6 look for i""e%iately are !ee%+rner &ont@ how long
their +log has +een 9@ an% how "any &o""ents %oes ea&h +log 9ost
a4erages'
6f they are a high traffi& +log they &an 9ro4i%e yo with the targete%
traffi& yo nee% to a%% s+s&ri+ers to yor list'
This "etho% &an +e a +it "ore eB9ensi4e +e&ase so"e high traffi& +logs
"ay &harge $200A$400 9er "onth' 6f yor +anner is &on4erting that isn?t
a 9ro+le" +e&ase yo &an "ake 2A: ti"es that in4est"ent on that one
+log alone'
The key is testing' The first "onth yo want to fo&s on how "any
s+s&ri+ers yo gaine% fro" a%4ertising on that +log' 6f yo are
a4eraging 2A( targete% s+s&ri+ers 9er %ay fro" that one +log then it is
effe&ti4e
Ti9s on %ire&t +anner a%4ertising/
!in% high traffi& sites with targete% 9ros9e&ts s&h as +logs to 9la&e
yor +anner on'
Don?t start ot s9en%ing "ore than $400 9er "onth on +anner
s9a&e'
*nalyQe yor stats to "ake sre yo are re&ei4ing a sffi&ient
a"ont of s+s&ri+ers
Don?t hesitate to &an&el a &a"9aign that isn?t &on4erting for yo
The key to o4erall s&&ess with any ty9e of +anner a%4ertising is fin%ing
the sites that &on4ert +est an% sti&k with the"' 6f yo are re&ei4ing
&onsistent s+s&ri+ers fro" one site then &ontine 9aying for +anner
9ositioning' 6f it isn?t &on4erting yo nee% to ter"inate that site
i""e%iately +e&ase yo will +e losing "oney'
6 "st stress how i"9ortant yor +anner %esign is' 6t %oesn?t "atter
what sites yo a%4ertise on' 6f yor +anner isn?t &on4erting then yor
a%4ertising &a"9aign will fail no "atter how "any i"9ressions it
re&ei4es'
6f yor +anner is re&ei4ing lots of targete% i"9ressions on a few %ifferent
sites an% yo still aren?t re&ei4ing "any &li&ks that is a sign that it
9ro+a+ly is yor +anner' The first thing yo want to &hange is the teBt'
Try another 9n&h line'
Testing is the key' 6t took 2000 tries +efore ;%ison got the light +l+ right
so %on?t +e %is&orage% if yor first atte"9t at +anner a%4ertising %oesn?t
s&&ee%' Hst "ake &hanges an% kee9 testing ntil yo get a +anner that
&on4erts'
This syste" %oes take so"e work@ +t +elie4e "e it is well worth it' On&e
yo get a+ot 20A:0 ato res9on%er "essages yo &an trn it on ato
9ilot an% wat&h the "oney kee9 rolling in while yo rinse an% re9eat'
This syste" %oes work' 6 ha4e %one it n"eros ti"es s&&essflly' 6 Cst
starte% sing this "etho% in the hi9 ho9DrU+ 9ro%&tion ni&he an% 6?"
a4eraging $100A$170 9er %ay fro" that ni&he alone'
The tri&k is in the ato res9on%er' Many 9eo9le won?t +y on their first
4isit for whate4er reason' The e"ails will earn their trst an% also
"oti4ate the" to +y'
,ow that yo ha4e their e"ails yo &an then "arket other 9ro%&ts to
the"' -o instea% of Cst getting 9ai% on&e fro" an affiliate sale yo
&ontine to get 9ai% o4er an% o4er again fro" that one &sto"er'
20A:0 ato res9on%er "essages "ay see" like a lot' .t it really isn?t
on&e yo +reak it %own to a syste"' The first initial 12 will +e the har%est
+e&ase yo ha4e to write the" 9retty "&h in a short ti"e fra"e' *fter
that yo &an a%% 2 new e"ails to yor atoAres9on%er 9er week to yor
atoAres9on%er'
6f yo &an only 9t in 9art ti"e hors +il%ing yor e"ail "arketing
+siness it?s ok' That is "ore than enogh ti"e to "ake this syste"
work' 0o Cst ha4e to work har%@ +e %e%i&ate%@ an% +elie4e'
&aniel Ta'lor is an internet "arketer who grew 9 in the inner &ity of
5os *ngeles often ti"es li4ing off of honey toast an% water' He tri"9he%
"any trials an% tri+lations on the roa% to s&&ess@ an% now shares his
internet "arketing knowle%ge at htt9/DDwww'taylore%fors&&ess'&o"
%22iliate marketing
Written +y Willie 3rawfor%
%22iliate Marketing &e2ine! , %n! (h' %22iliate Marketing
*ffiliate "arketing as se% here is si"9ly a 9ro%&t owner offering a
9ro%&t for sale@ an% then 9aying yo Lthe affiliateM a &o""ission on the
%ire&t@ an% so"eti"es 2n%Atier@ sales that yo "ake' My %efinition only
goes 9 to 2Atier +e&ase +eyon% that we get "ore into the real" of
"ltiAle4el "arketing where %ifferent reglatory rles a99ly'
Mer&hants like the "o%el +e&ase it &osts the" nothing' They only 9ay
for 9erfor"an&e@ so ntil an affiliate "akes a sale@ they ha4e no &osts= *t
the sa"e ti"e@ it?s ass"e% that the sales that the affiliates are "aking
are sales in a%%ition to the ones that the "er&hant wol% otherwise +e
"aking' The "er&hant ho9es that the affiliates will +e rea&hing &sto"ers
that he wol%n?t otherwise +e rea&hing' Therefore sing affiliates &an only
a%% to the "er&hant?s +otto" line'
*ffiliates like the "o%el +e&ase all they ha4e to fo&s on is selling' They
%on?t ha4e to %eal with in4entory@ shi99ing@ &sto"er ser4i&e@ &o"9leB
9a9erwork@ an% all of the other tra%itional hea%a&hes of selling a 9ro%&t'
0o@ as an affiliate@ &an si"9ly register for an affiliate 9rogra"@ retrie4e
yor referral link@ an% start earning "oney +y %ri4ing traffi& to a sales
9age' 6 know@ that last 9art is what see"s like the har% 9art to yo'
That?s what we?ll a&tally fo&s on in this re9ort'
Most affiliate 9rogra"s 9ay "onthly@ with so"e 9aying +iA"onthly@ +t
so"e e4en 9ay %ailyW or instantly' -e4eral syste"s@ %e4elo9e% o4er the
9ast year or so@ were %esigne% s9e&ifi&ally to fa&ilitate instant 9ay"ents
to an affiliate?s Pay9al a&&ont' 3ashAstra99e% affiliates 5OV; these@ an%
"er&hants lo4e the" +e&ase they "ake re&riting affiliates so easy'
To get starte% in affiliate "arketing@ yo 3*, +e a &o"9lete <new+ie>
with no &sto"er list@ an% e4en no we+site' Ha4ing a list an% yor own
we+site &ertainly &an i"9ro4e yor affiliate "arketing reslts@ +t yo
%on?t nee% to wait ntil yo ha4e these to get starte%'
Getting -tarte!
To get starte% yo nee% to i%entify WHO yo are going to "arket to' 0o
&an "arket a 4ariety of 9ro%&ts in n"eros ni&hes@ +t if yo fo&s on
Cst one Lor a few ni&hesM yo &an really st%y the %yna"i&s of that
"arket an% in the 9ro&ess +e&o"e a "&h +etter "arketer'
.y fo&sing 9on one gro9@ yo &an e4entally n%erstan% their ho9es@
%esires@ fears@ 9ains@ %rea"s@ Coys@ an% wants' 0o nee% to a&tally know
yor ni&he this well +e&ase that is how yo know what they really want'
Nnowing what they really want tells yo what 9ro%&ts or ser4i&es to
"arket to the" +e&aseW
(hen ;ou A22er Them (hat The' (ant5 -elling Is 3AT %
-truggle
That?s a 9oint that far too "any 9eo9le see" to "iss' They fall in lo4e
with a 9ro%&t or i%ea an% then eBert tre"en%os effort trying to
&on4in&e others that they really want that 9ro%&t' *t the sa"e ti"e@
those that they are trying to &on4in&e that they want the 9ro%&t are
alrea%y &on4in&e% that they DO,?T want the 9ro%&t'
-e4eral 4ery s&&essfl 6nternet "arketers fre$ently se the eB9ression@
<Whate4er they?re +ying A 6?" -elling'> They %on?t "ean that they?ll
"arket anything' They %o "ean that they a&knowle%ge that their "arket
alrea%y knows what it wants@ an% when yo 9ro4i%e that@ selling is easy'
-o the 9la&e to +egin is with i%entifying who yor &sto"ers are@ an%
then really fin%ing ot what they want'
5et "e gi4e yo a $i&k eBa"9le fro" "y own eB9erien&e' !ro" "y 4ery
first %ay online@ 6 noti&e% that nless yo ha% 4isitors to yor we+9age
Lyor sales letterM yo 3*,?T "ake sales' -in&e@ 6 starte% ot "arketing
to other "arketers L+t shortly afterwar%s eB9an%ing into the &ooking
ni&heM@ 6 al"ost instantly saw the 9erfe&t 9ro%&t'
That 9ro%&t was tea&hing the" <how to get "ore eye+alls on their sales
9age'>
5ook aron% the 6nternet "arketing lan%s&a9e to%ay an% yo?ll see that
the hottest sellers &ater to the "ost 9ainfl an% o+4ios nee% of online
"arketersW the nee% for "ore traffi& an% a larger list so that they &an
stay in to&h with those 4isitors that they %o "anage to attra&t' That
eB9lains why Hohn )eese?s Traffi& -e&rets 3orse was one of the first
9ro%&ts in his ni&he to sell $1@000@000 worth of 9ro%&t in a D*0'
Hohn saw@ as 6 %o@ a 9ainfl an% 9ersistent 9ro+le"' That eB9lains why
"any of the 9ro%&ts that 6 &reate an% "any of the affiliate 9ro%&ts that
6 "arket fo&s on traffi& generation an% listA+il%ing' Those are two
9ro4en "arkets where the &sto"ers are insatia+le= Those are two 4ery
<real> nee%s in the "arket9la&e' Withot traffi&@ an% e4en re9eat traffi&@
"aking sales is nearly i"9ossi+le'
That is the ty9e of "arket that yo are looking for' 0o want to i%entify
yor "arket@ then i%entify its +iggest 9ro+le"s@ an% TH*T tells yo what
9ro%&t to sell the"' ,oti&e 6 %i%n?t say@ <what 9ro%&ts to offer the"'>
That?s +e&ase when yo offer the" what they want@ their +ying is a
foregone &on&lsion'
:uil!ing % Customer .ist
;4en thogh we are %is&ssing "aking Cst $100 9er %ay@ yo nee% to
look at what yo?re %oing as a +siness rather than Cst +eing a reseller
of so"eone else?s 9ro%&ts'
!ar too "any affiliates go for the oneAti"e sale' They eBert tre"en%os
effort into getting 9ros9e&ts to 4isit the affiliate 9rogra"?s we+site an%
&onsi%er +ying the 9ro%&t' The 9ro+le" is that yo generally get one
shot at that sale@ an% the 4ast "aCority of 4isitors to any we+9age aren?t
going to +y on the first 4isit' ;4en if they DO +y@ yo still generally
only earn a oneAti"e &o""ission an% then to earn "ore "oney yo nee%
to go off an% fin% "ore &sto"ers' 6t +e&o"es <a ne4erAen%ing hnt'>
6f instea% of fo&sing on Cst "aking the sale@ yo fo&s on +il%ing a list@
then yo +il% an in&re%i+le asset' Then yo &an offer yor affiliate
9ro%&ts to the" "ore than on&e@ sin&e "ost %on?t +y when they first
hear a+ot so"ething' 0o also +il% a list of &sto"ers to whi&h yo &an
offer other 9ro%&ts an% ser4i&es to that "eet their nee%s'
The "o%el that 6?" 9ro9osing is offering so"e ty9e of in%&e"ent@ s&h
as a free re9ort@ or a free 9ie&e of software@ to get the" onto a ni&he%
list' *fter they s+s&ri+e yo &an re%ire&t the" to a <thank yo 9age> that
thanks the"@ gi4es the" their free gift@ *,D 9oints ot to the" that yor
affiliate 9ro%&t is Cst what they ha4e +een looking for to sol4e that
nagging 9ro+le"= 0o &an "ake sales on that first &onta&t@ +t 6 s+"it
that &reating the a+ility to followA9 is a +etter strategy'
To +il% a list that yo &an follow 9 with@ 6 re&o""en% setting 9 we+
for"s that fee% the e"ail a%%resses into an atores9on%er syste"' Two
of the "ost 9o9lar are/
1M *we+er A htt9/DDwww'awe+er'&o"D A ;B&ellent e"ail %eli4era+ility
rates an% if yo %on?t anti&i9ate the nee% for a sho99ing &art@ to
"anage yor own affiliate 9rogra"@ an% lots of other +ells an%
whistles@ this is what 6 highly re&o""en%'
2M Profit*to"ation La +ran%e% 4ersion of 1-ho99ing3ar%M
htt9/DDProfit*to"ation'&o"
2007 The Internet Marketing Inner Circle Page 2(( of 247
$his is a full=featured, integrated, all=in=one system that allows you to
grow your business around an integrated database: $hey offer a trial
account at J3:3. to allow you to fully test the system:
0o &an 9erio%i&ally log into yor a&&ont an% sen% oneAti"e e"ails
on either of the a+o4e two syste"s' 0o &an also sen% any n"+er
of "essages as 9arts of 9reA&o"9ose% e"ail series' .oth syste"s
offer free online ttorials'
:uil!ing % Communit'
There are two "aCor "o%els of we+site' One is a %ire&t sales 9age@ where
the &sto"er lan%s on the 9age an% either +ys or lea4es' ;4en then@
+ying &an reslt in the &sto"er Coining yor list' The other we+site
"o%el is where yo +il% a &o""nity aron% a to9i& an% then "arket
9ro%&ts to that &o""nity that they tell yo they want'
5ike the list@ the &o""nity allows yo to &onta&t yo "e"+ers o4er an%
o4er again an% gra%ally +il% a trsting an% &aring relationshi9' 0o
nee% to %o this +e&aseW
+eople Buy Arom +eople $hat $hey Enow, )ike And $rust
0o are in +siness to sell things +t yo are selling to in%i4i%als who
+y fro" in%i4i%als' Think a+ot the retail esta+lish"ents that yo
9atroniQe' Many of the" yo fre$ent an% +y fro" +e&ase yo know@
like@ an% trst s9e&ifi& in%i4i%als who work at those esta+lish"ents' 6f
those in%i4i%als left those esta+lish"ents@ an% yo %i%n?t %e4elo9 a
si"ilar <&onne&tion> with another sales 9erson@ &han&es are that yo?%
sto9 +ying fro" that esta+lish"ent'
Whether yo?re +il%ing on online &o""nity sing a for" or +logA or@
+il%ing an e"ail &o""nity sing a eQine@ yor s&&ess %e9en%s 9on
yor &sto"ers feeling that <&onne&tion> with yo'
0o "ay won%er HOW yo &lti4ate that &onne&tion' 0o %o it +y &aring
for an% taking goo% &are of yor we+site 4isitors an% s+s&ri+ers' 0o %o
it +y <%igging %ee9> to really %is&o4er their nagging 9ro+le"s@ an% then
sear&hing %iligently for soltions to those 9ro+le"s' That also tells yo
eBa&tly whi&h affiliate 9ro%&ts to offer the" /AM
DInternet MarketingE Ar Ather 3iches
One +it of &o""on a%4i&e that yo?ll see in the online "arketing
&o""nity is that yo shol% target a ni&he otsi%e of 6nternet
"arketing sin&e the &o"9etition is so fier&e there' 6t is tre that "ost
+eginners will fin% the"sel4es &o"9eting with "arketers who often ha4e
"any@ "any years of %ire&t "arketing eB9erien&e' That &ol% +e a goo%
reason not to go into the 6nternet "arketing ni&heW an% to &hoose a "ore
<"ain strea"> ni&he' Howe4er@ 6 sin&erely +elie4e that if yo i%entify who
yo want to ser4e@ then the +est ni&he for yo will i%entify itself'
-elling in the %ifferent ni&hes really isn?t that %ifferent'
.ocating ro!ucts
On&e yo &hoose a ni&he@ then yo want to kee9 yo eyes o9en for
9ro%&ts that yor &sto"ers ha4e in%i&ate% are the ty9es of 9ro%&ts
that they are intereste% in' 0o also "ay want to a&ti4ely sear&h for
these 9ro%&ts'
There are n"eros large affiliate 9rogra" "anage"ent networks where
yo &an Coin an% then sear&h their %ata+ase@ sing keywor%s@ to lo&ate
a99ro9riate 9ro%&ts' 6?ll re&o""en% two as a starting 9oint' They are/
1' 3li&k+ank A htt9/DD3li&k+ank'&o"
0o &an sear&h throgh 3li&k+ank?s %ata+ase of o4er 10@000
%igitally %eli4ere% 9ro%&ts Le+ooks@ "9(?s@ software@ "e"+ershi9
sites@ et&'M an% fin% ones that are i%eal for yor &sto"ers' Then
yo retrie4e the referral #)5 to se in 9ro"oting that 9ro%&t@ an%
se it in a99ro9riate 9la&es'
3li&k+ank tra&ks the sales that yo "akes an% 9ays yo twi&e a
"onth 4ia &he&k'
2' 3o""ission Hn&tion A htt9/DD3H'&o" This is a hge network that
large +sinesses hire to "anage their affiliate 9rogra"s selling Cst
a+ot e4ery 9ro%&t i"agina+le fro" e+ooks@ to flowers@ to tra4elW
&ontless 9ro%&t &ategories' 0o sign 9 an% sear&h their
%ata+ase@ an% when yo fin% a 9ro%&t that yo want to 9ro"ote@
yo a99ly for that 9arti&lar 9ro%&t?s affiliate 9rogra"'
-o"eti"es a99ro4al is ato"ati& an% at other ti"es so"eone has
to 9hysi&ally re4iew yor a99li&ation' The 3o""ission Hn&tion
syste" sen%s yo an e"ail telling yo whether or not yor
a99li&ation was a&&e9te%@ an% how to logAin to retrie4e #)5s to se
in 9ro"oting the 9ro%&t'
3o""ission Hn&tion han%les all of the tra&king an% 9ays yo 4ia
&he&k or ele&troni& fn% transfer'
*nother way to lo&ate eB&ellent 9ro%&ts to offer yor "arket is Cst to
noti&e what 9ro%&ts yo 9r&hase online an% enCoy' When yo %is&o4er a
9ro%&t that yo <);*550 fli9 o4er@> then the &han&es are that others like
yo will a99re&iate yo telling the" a+ot it' *ffiliate "arketing &an +e
as si"9le as re4iewing 9ro%&ts an% then "aking re&o""en%ations
+ase% 9on yor eB9erien&e' The ser4i&e that yo 9ro4i%e there is sa4ing
yor &sto"ers fro" ha4ing to learn throgh trialAan%Aerror'
6f yo %is&o4er a 9ro%&t that is i%eal for yor "arket@ an% they %on?t
ha4e an o+4ios affiliate 9rogra"@ &onta&t the" to ask if they ha4e one'
Often it?s only "entione% in so"e o+s&re 9la&e on their site@ s&h as
their <&onta&t> 9age' -o"eti"es they won?t ha4e an affiliate 9rogra" +t
&an set 9 one with 0O# as their only affiliate initially'
-elling How To
,ow that we ha4e a "arket i%entifie%@ an% ha4e the i%eal 9ro%&t for
the" in "in%@ how %o yo let the" know a+ot itE
5et1s look at a few te&hni$es +efore getting into s9e&ifi& te&hni$es'
!irst of all@ yo nee% to "ake yor "essage easy to &ons"e an%
n%erstan%' That shol% +e o+4ios@ +t yo %o &o"e a&ross n"eros
we+sites where yo are left won%ering eBa&tly what they are selling@ why
yo wol% want it@ an% how to get it' The answer to all of those $estions
shol% +e glaringly o+4ios an% 9ro"oting a 9ro%&t throgh a 9age
where this is not the &ase@ is largely a waste of ti"e'
*4oi% the &te we+site with 9i&tres of s"iling 9eo9le hol%ing a wa% of
"oney@ +t with no in%i&ation of how yo earn it' Those sites %on?t
&on4ert %is&erning 4isitors into &sto"ers'

Tell the" what to %o an% how to %o it' That@ of &orse@ is a +asi&
&o9ywriting rle' Tell the" ste9 +y ste9 how to Coin yor list@ or%er yor
9ro%&t an% %ownloa% yor trial 4ersion' * &sto"er who %oesn?t know
what to %o neBt sally lea4es'
*4oi% the s9er"arket a99roa&h' *4oi% the te"9tation to offer e4erything
that yo &an fin% that yor &sto"er "ight +e intereste% in' That often
&on4eys that yo?re %es9erate an% fille% the 9age with offers in the ho9e
that they "ight see so"ething that interests the"' 6nstea%@ fo&s yor
9ros9e&t on O,; 9ro%&t an% then tell the" how that 9ro%&t is going to
i"9ro4e their li4es'
Peo9le often go the 6nternet for infor"ation@ +t not ne&essarily with the
intention of +ying so"ething' There are eB&e9tions of &orse' -o"eone
2007 The Internet Marketing Inner Circle Page 2(: of 247
4isiting ;+ay or *"aQon'&o" for eBa"9le@ goes there looking for ite"s to
+y or sell' Many of yor 4isitors howe4er@ are seeking to si"9ly in&rease
their knowle%ge on a gi4en to9i&'
Hel9 the" to in&rease their knowle%ge AA an% in the 9ro&ess e4en
entertain the"' .y %oing this yo satisfy a nee%@ "ake the" feel goo%
a+ot 4isiting yor site@ an% then if they noti&e so"ething that they nee%@
it?s natral for the" to +y fro" yo'
1oftsell vs 8ard1ell
Peo9le like to +y@ +t they %on?t like to +e sol% to' 5ea% the" to "ake
the +ying %e&ision +t let it +e <their %e&ision'>
$H -u8er %22iliate Marketing Ti8s
,ow that yo n%erstan% the +asi&s@ lets? finish 9 with 18 ti9s that share
how 6 a&tally "arket affiliate 9ro%&ts an% %o eBtre"ely wellW
$ip &' = Aocus "n "ne +roduct "r +romotion At A $ime
There are thosan%s of 9otential 9ro%&ts that yo as an affiliate &an
9ro"ote' 0o &an only effe&ti4ely 9ro"ote a few +e&ase it %oes re$ire
&on&entrate% an% or&hestrate% effort'
When yo 9ro"ote too "any %ifferent 9ro%&ts yo %on?t 9t the
ne&essary &reati4ity an% re9etition into 9ro"oting *,0 of the 9ro%&ts@
an% as a reslt yo ne4er generate the ne&essary "o"ent"' 0o also
a99ear to +e a +tterfly@ flitting fro" flower to flower@ not really
&o""itte% to any 9ro%&t@ an% willing to 9ro"ote anything'
-ele&t only high $ality 9ro%&ts that are a 9erfe&t "at&h for yor
"arket' 5ook at the lifeA&y&le of that 9ro%&t@ an% then flow yor
9ro"otions ot on a 9ro"otional &alen%ar'
;4en on 4ery shortAter" 9ro"otions@ yo shol% 9lan on %oing at least
three "ailings' 6t?s +een 9ro4en that sen%ing three e"ails 9ro"oting
the sa"e 9ro%&t often 9ro%&es eB9onentially +etter reslts than
sen%ing one e"ail 9ro"oting three %ifferent 9ro%&ts'
Get o4er the i%ea that yo "ight "iss ot on so"ething if yo %on1t
9ro"ote a 9arti&lar 9ro%&t'
6 ha4e &lients who will often see a 9ro"otion for a gi4en 9ro%&t that
6?" ,OT 9ro"oting an% they?ll e"ail "e to ask if they &an +y it
throgh "e' *t that 9oint 6 M*0 in4estigate the 9ro%&t@ +e&o"e an
affiliate@ an% en&orage the" to 9r&hase throgh "y link' More often
than not thogh@ 6?ll si"9ly tell the" that 6?" not an affiliate for that
9ro%&tW an% "ay+e offer "y o9inion +ase% 9on the &o9y 6 rea% on
the we+9age'
$ip &* = ,se Camtasia 9ideos $o +romote Affiliate +roducts
3a"tasia is a s&reen &a9tre 4i%eo software 9rogra"' 0o &an trn it on@
hook 9 a "i&ro9hone to yor &o"9ter an% as yo srf fro" 9age to
9age@ it will re&or% what?s on yor &o"9ter s&reen as well as what yo
are saying'
3a"tasia allows yo to e%it the a%io or 4i%eo tra&ks afterwar%s' 6t
also allows yo to s9e&ify what we+9age to sen% the 4iewer to at the
en% of the 4i%eo' This is "y fa4orite featre of 3a"tasia +e&ase it
"eans that yo %on?t nee% to %e9en% 9on the 4iewer to
&li&k throgh to a re&o""en%e% we+9age' 6nstea% yo &an re%ire&t the"
right to the 9age that yo want the" to 4iew'
0o &an fin% 3a"tasia at htt9/DDt e& hs"ith' & o"D
3a"tasia is not the only s&reen &a9tre 9rogra" ot there' 6t?s Cst the
one that 6?" "ost fa"iliar with' There are si"ilar 9ie&es of o9enAsor&e
software that yo &an try' 3a"tasia is a%"itte%ly a little eB9ensi4e
The +eaty of sing 3a"tasia@ or 4i%eo in general@ is that so"e 9eo9le
wol% 9refer +eing shown rather than ha4ing to rea% a+ot so"ething'
6n a worl% where tele4ision is 9ra&ti&ally e4erywhere@ we are &on%itione%
to sit an% wat&h 4i%eos'
*si%e fro" sing s&reen &a9tre 4i%eo@ yo &an also se 4i%eo@ shot with
a reglar 4i%eo &a"era@ on yor we+sites with 4ery 9owerfl reslts' 6
won?t get too "&h into 9tting 4i%eo on yor we+site here sin&e it?s s&h
a H#G; s+Ce&t' 6 will tell yo that yo &an 4ery easily strea" 4i%eo to
yor sites that?s shot with a n"+er of %ifferent ty9es of &a"eras to
in&l%e yor we+&a"' One ser4i&e 6?4e se% an% &an re&o""en% for this
is &alle% *%io *&ro+at' 0o &an &he&k the" ot at/
htt9/DD*%io*&ro+at'&o"
$ip &3 = ,se +7""A Bn >our Affiliate +romotions
Of all the things that yo &an %o to i"9ro4e all as9e&ts of yor
"arketing@ this "ay +e the +iggest one= Peo9le are natrally ske9ti&al@
an% that?s a goo% thing= Howe4er@ that "eans that yo nee% to not Cst
"ake assertions AA yo nee% to 9ro4e what yo say to the"'
Proof &an &o"e in "any %ifferent for"s' One of the "ost 9owerfl ones
is <so&ial 9roof'> That?s where others 9ro4e yor 9oint' That?s what
testi"onials an% e4en sing $otes fro" re&ogniQe% eB9erts +rings to
the 9i&tre'
6f yo st%y 6nternet "arketing@ one of the tren%s yo?ll noti&e is a
ten%en&y to en&orage 9eo9le to 4isit a +log an% 9ost on a to9i&' -eeing
that others are 9osting on a to9i&@ an% are eB&ite% a+ot it@ V;)6!6;- to
o+ser4ers that they too shol% +e intereste% in a to9i&@ or shol% take a
&ertain a&tion' Peo9le like to see that others are taking the sa"e
a&tionW that others thoght that taking a gi4en a&tion was a goo% i%ea'
*nother for" of 9roof is offere% throgh 4i%eo' Vi%eo testi"onials are
so 9owerfl +e&ase the 4iewer &an see that it?s a real 9erson gi4ing
the testi"onial *,D they &an rea% that 9erson?s +o%y langage'
3a"tasia 4i%eos work 4ery well for "e in selling &o"9li&ate% son%ing
software +e&ase with a $i&k %e"o yo &an show how easy it is to se
a 9ro%&t' 6t?s one thing to say that it?s easy@ or to e4en ha4e so"eone
else say that it?s easyT it1s "&h easier for yor 9ros9e&t to +elie4e that
they@ too@ &an %o it too when they see yo a&tally go throgh the
9ro&ess'
*nother ty9e of 9roof that yo &an se in yor 9ro"otions is seals fro"
organiQations that ha4e tre"en%os &re%i+ility' That?s why yo see the
<*s -een on TV> in "any a%s'
0o &an %o so"ething si"ilar +y "entioning that a 9ro%&t was featre%
on tele4ision@ is se% +y a &ertain organiQation or &lient@ or e4en that it?s
featre% on *"aQon'&o"'
Make sre that yo %on?t ste9 on any tra%e"arks when yo i"9le"ent
this strategy@ an% also "ake sre that yo?re not sen%ing yor &sto"ers
awayW to 9r&hase fro" so"eone else'
$ip &- = ,se Audio $hat 7edirects Bn >our Affiliate +romotions
5ike wat&hing 4i%eo@ listening to a%io is easier than rea%ing for "any
9eo9le'
#ntil re&ently@ the 9ro+le" with sing a%io is that yo still ha% to
%e9en% 9on the listener to &li&k throgh to a we+9age' ,ow@ if yo
strea" the a%ioWor 9t it on a 3D that re$ires +eing &onne&te% to the
6nternet for o9ti"al 9erfor"an&e@ yo &an re%ire&t the listener right to
yor sales 9age or or%er for" at the en% of an a%io'
My fa4orite 9rogra" for re%ire&ting a listener to a target 9ro%&t is
We+site Hke+oB' This is a 9art of the Total We+ *%io site' 0o &an
fin% it at htt9/DDTotalWe+*%io'&o"
6?4e also se% 6"9a&t We+ *%io' They +oth work si"ilarly'
To get "ore i%eas on how to se a%io an% 4i%eo in yor affiliate
"arketing@ listen in on an inter4iew that 6 %i% with Hosh *n%erson@ owner
of Total We+ *%io' 0o?ll fin% that inter4iew at/
htt9/D D 6 nt er n e tM ar k e ti n g - e "in ar - & h e %l e ' & o"Dkill era %io'ht"l
*nother reason that 6 se a lot of a%io in "y "arketing is that it allows
"e to gra+ "ltiAtaskers' They &an listen to one of "y re&or%ings in the
+a&kgron% if they want to@ while they srf to other 9agesW or rea%
things on a we+9age' They still hear i"9ortant 9arts of yor "essage@
an% if yo se a%io that re%ire&ts@ they are still on yor or%er 9age
when their attention is %rawn +a&k to yor "essage TAM
$ip &. = %ake Absolutely Certain $hat BtKs A 6reat !eal Aor >our
Customers
This shol% go withot saying +t 6 a&knowle%ge that there &an +e a lot
of te"9tation to "arket a s+stan%ar% 9ro%&t for a $i&k +&k' 6f yo
take &are of yor &sto"ers@ offering the" O,50 9ro%&ts that will
s+stantially i"9ro4e their li4es@ at a great 9ri&e@ they will grow to trst
yor re&o""en%ations@ an% they will +y fro" yo o4er an% o4er again'
0o?ll also +e a+le to slee9 +etter
$ip &/ D ,se A L1ig Aile <hen +romoting "n !iscussion )ists And
Aorums
-o"e 9eo9le will a%4ise yo to kee9 away fro" online for"s an% not to
s9en% too "&h ti"e rea%ing e"ail %is&ssion lists' 6 agree with that@
+t it 6- a great 9la&e to learn@ network@ an% e4en "ake %ire&t sales'
6?4e "a%e "ore "oney fro" 9osting to online for"s this year alone
than "ost of "y i""e%iate fa"ily "e"+ers 3OM.6,;D earn in an
entire year'
6f yo are going to 9ost to for"s yo "st se a signatre line where
9er"itte%' This signatre line shol% +asi&ally tell rea%ers how yo &an
"ake their li4es +etter=
Nee9 yor sig file short an% in&l%e a &all to a&tion' *&tally tellW or at
least en&orage the" to %o so"ething=
Online &o""nities work +est when yo &ontri+te so"ething of real
4ale' That "eans %on?t Cst 9ost@ <6 agree=> in or%er to +e a+le to
lea4e yor sig file' Mo%erators an% other &o""nity "e"+ers see
right throgh that'
-o"e online for"s %on?t allow yo to 9ost sig files' -o on thoseW yo
&an?t +latantly 9ro"ote yor 9ro%&ts in a sig file@ +t yo &an 9oint ot
sefl resor&esW when a99ro9riate'
-o"e online for"s %on?t allow yo to 9ost links to a22iliate 9ro%&ts
in yor sig file' This is largely the reslt of +a&klash &ase% +y so"e
affiliate 9rogra"s telling their affiliate to go to the "ore 9o9lar
for"s@ 9ost reglarly an% lea4e their sig files' When %oQens of 9eo9le
start 9osting to a 9o9lar for"@ an% they all se si"ilar sig files@
that?s a .*D sign=
To get aron% the no affiliate links restri&tion@ si"9ly 9ro4i%e a link to
yor +log or a si"9le we+9age where yo re&o""en% an affiliate
9ro%&t' !ro" the +log or we+9age yo then 9ro4i%e a link to &li&k
throgh to the affiliate 9ro%&t' This is a V;)0 effe&ti4e strategy'
6 often e4en go as far as to get a %o"ain na"e that sggests the
+enefits of the 9ro%&t that 6 se in "y 9osts' 0o &an +y %o"ain
na"es for n%er $8 9er year at "any 9la&es'
$ip &0 D ,se A +romotional !omain
This sort of 9iggyA+a&ks on Y:@ +t if a 9ro%&t is worth 9ro"oting@
it?s sally worth setting 9 a s9e&ial %o"ain to se in 9ro"oting the
9ro%&t'
One .6G reason that yo want to %o this is to ensre "ore of yor
"essages get throgh when 9ro"oting a hea4ily 9ro"ote% 9ro%&t'
*ffiliates so"eti"es %o st9i% things in a %es9erate effort to "ake
"ore sales' These things often lea% to s9a" &o"9laints an% to the
9ri"ary %o"ain for a gi4en 9ro%&t +eing +la&kliste%' That "eans that
when yo se the #)5s 9ro4i%e% +y the affiliate 9rogra"@ whi&h
&ontains the +la&kliste% %o"ain na"e@ s9a" filters often +lo&k 0O#)
e"ails fro" %eli4ery' 0o &an &o"9letely a4oi% that 9ro+le" +y
si"9ly in4esting a few %ollars in a 9ro"otional %o"ain'
*s yo se the 9ro"otional %o"ain in a%s@ arti&les@ et&'@ yo a&tally
start +il%ing 9age rank for 0O#) %o"ain rather than for the affiliate
9rogra"'
#sing yor own 9ro"otional %o"ain also allows yo to &hange yor "in%
a+ot a 9ro%&t that yo are 9ro"oting' !or eBa"9le@ yo &ol% %is&o4er
that a keywor% resear&h &o"9any generates &sto"er &o"9laints' 6f
yo?re sing a 9ro"otional %o"ain@ yo &an go into yor we+9ages an%
&hange where those links fro" yor site 9oint to'
6f yo set 9 a 9ro"otional %o"ain so that it si"9ly re%ire&ts fro" the
registrar straight to yor affiliate link@ yo &an then log into yor
a&&ont an% si"9ly &hange where a link 9oints to' This is 4ery 9owerfl
an% 6 %o often 9r&hase %o"ains that "erely 9oint to an affiliate
9rogra"' ;Ba"9les are/
htt9/DDT raff i & - e& r e ts . y H o hn ) ee s e ' & o"
htt9/DDT raff i & - e& r e tsO f H ohn ) ee s e ' & o"
htt9/DD P A 5 A ! o r "l a ' & o"
Those three links are set 9 to re%ire&t a 4isitor to we+sites selling +ig
ti&ket L$887M ite"s that 9ays "e o4er $400 9er sale' Hst one sale
&o4ers the &ost of the %o"ain an% for se4eral fishing tri9s
#sing a 9ro"otional %o"ain in yor a%s an% arti&les also Cst looks
"ore 9rofessional' Many of yor &sto"ers "ay not e4en realiQe that
it?s an affiliate link if yo set it 9 9ro9erly' When yo 9r&hase a
%o"ain at "any registrars yo &an set it 9 so that the a&tal %o"ain
yor 4isitor is on is "aske%@ an% the +rowser +ar show the a%%ress that
yo &hoose=
$ip &2 D <rite Articles $o +romote $he +roduct
Writing arti&les to 9ro"ote s9e&ifi& 9ro%&ts is 9erha9s "y "ost
9owerfl free 9ro"otional tool' 6n the arti&le yo 9ro4i%e great
infor"ation@ an% then <gently> 9oint yor rea%er to a 9ro%&t that yo
are 9ro"oting'
My fa4orite for"la for %oing this is &alle% <9ro+le"@ agitate@
soltion'> !irst yo eB9lain a 9ro+le" that yor 9ro%&t will sol4e' The
fo&s of the arti&le M#-T +e on the 9ro+le"' 0o go on to e"9hasiQe
why this );*550 is a 9ainfl 9ro+le" that yor rea%er );*550 wants
to sol4e' Point ot so"e of the &onse$en&es of not sol4ing this
9ro+le"' !inally@ yo re4eal how yor 9ro%&t is the 9erfe&t soltion
to the 9ro+le"'
This is a 4ery effe&ti4e te&hni$e' 0o write these arti&le@ %istri+te
the" to hn%re%s of sites an% eQine 9+lishers@ an% +efore yo know it
yo ha4e thosan%s of links 9ointing to
yo an% yor 9ro%&t'
$ip &3 D Create books $o +romote $he +roduct
This te&hni$e is 4ery si"ilar to ti9 Y7' 6f yo &an write an arti&le@ yo
&an eB9an% 9on that arti&le an% &reate an e+ook' The e+ook will ha4e a
higher 9er&ei4e% 4ale@ an% a longer shelfAlife'
0o &an se the tools at Total We+ *%io to a&tally trn yor e+ook
into an a%io or 4i%eo e+ook'
With any e+ook that yo &reate yo shol% +il% +a&ken% sales in'
-oW yo &an re&o""en% yor 9ri"ary 9ro%&t@ +t also "ention
a%%itional 9ro%&t that "ake the 9ri"ary 9ro%&t "ore sefl
6f yo "ake the links in yor e+ook re+ran%a+le@ now yo &an rewar%
others for 9assing the e+ook along' 6f yo ha4e links to twoAtier affiliate
9rogra"s yo &an +il% a se&on%A tier resi%al in&o"e strea" as yor
e+ook goes 4iral'
$ip &'4 = Create ,ni@ue Bonuses $o "ffer <hen $hey +urchase Arom >ou
6n &ertain ni&hes@ s&h as 6nternet "arketing@ when a new 9ro%&t is
release% yor list "e"+ers &an hear a+ot it fro" %oQens of %ifferent
sor&es' The natral $estion that they shol% ha4e at that 9oint is@
<Whi&h of these 9eo9le shol% 6 +y fro"'> 0or Co+ at that 9oint is to
figre ot what a large 9er&entage of yor list "e"+ers want an% offer
that to the" as an in%&e"ent to +y fro" yo'
6%eally@ yo?% want to offer the" so"e ty9e of a +ons that &osts yo a
lot less than its worth to yor &sto"ers'
3ash Lre+atesM work 4ery well +t "any affiliate 9rogra"s 9rohi+it
these' One eB&ellent reason to 9rohi+it &ash +onses if yo rn an
affiliate 9rogra" is that yo@ A +y allowing re+ates S essentially allow
yor affiliates to set the 9ri&e for yor 9ro%&t@ an% 9ossi+ly %e4ale it in
the eyes of 9otential +yers' 0o %on?t want yor affiliates &o"9eting on
the +asis of 9ri&e@ an% yo really %on?t want yor &sto"ers &on%itione%
to sear&h for the a+solte lowest 9ri&e'
*s an affiliate@ one of the easiest +onses yo &an &reate is an a%io
re&or%ing' 6%eally this re&or%ing wol% +e on a to9i& that &o"9li"ents
the +asi& 9ro%&t' May+e yo &ol% get the 9ro%&t &reator or owner to
share i%eas an% ways to get "ore se ot of the 9ro%&t or %o an
inter4iew on how to generate "ore traffi&@ higher &on4ersions@ or other
ways of generating "ore +siness' The key with a +ons like this is that
it shol% +e ni$e@ an% 9otential &sto"ers ha4e to 4iew it as
4ala+leD%esira+le'
0o &ol% also &reate 9a"9hlets eB9laining how to +etter se the
9ro%&t' This &ol% +e as easy as ha4ing an a%io inter4iew@ s&h the
a%io re&or%ing sggeste% a+o4e@ trans&ri+e%' 0o &ol% also offer
re9orts written +y so"eone elseW e4en so"ething that yo 9r&hase%
re9rint rights to or that yo ha% ghost written'
)elate% 9ro%&ts that yo offer re9rint rights to "ake great +onses'
This allows the &sto"er to not only +enefit fro" yor 9ro%&t@ +t also
gi4es the" so"ething that they &an generate re4ene fro"=
The +ig key with +onses is that the 4ale is in the eyes of the +ehol%er'
#ni$e +onses that 6?4e offere% in&l%e resale li&enses to "y 9ro%&ts@
a&&ess to an eB&lsi4e "aster"in% gro9@ an in4itation to a s9e&ial
telese"inar@ DVD sets@ an% e4en an in4itation onto a %ee9 sea fishing
tri9'
$ip &'' = Blog About $he +roduct "r +romotion
Done 9ro9erly@ yo &an +log a+ot a 9ro%&t or ser4i&e an% it &o"es
a&ross "ore as yo sharing news@ or %is&ssing a 9ro%&t@ rather than as
a sales 9it&h' 0o %on?t nee% to hi%e the fa&t that yo?re selling an ite"@
+t yo %o often nee% to %eli4er "ore than the sales 9it&hW an% that
&an often +e in the for" of entertain"ent'
-ear&h engines lo4e +logs@ so +logging a+ot a 9ro%&t@ on a 9ro9erly
&onfigre% +log@ will generate lots of links 9ointing to the 9ro%&tW links
lea%ing to 0O#) #)5' The key here is to se the right keywor%s in yor
+log 9ost A in the title@ in the +o%y@ an% in the an&hor teBt se% within
the 9ost'
$ip &'* D +romote $he +roduct or )aunch "n %y1pace
My-9a&e is a fairly new so&ial &o""nity@ an% one that is getting a
H#G; 9er&entage of all 6nternet traffi&' 0o &an set 9 a free 9age@ get
9eo9le to sign9 as yor <frien%> an% then get their frien%s to Coin yor
network' .efore yo know it@ yo?ll ha4e this network of hn%re%sW
e4en thosan%s of &onta&ts' *t that 9oint@ yo &an sen% +roa%&asts to
yor entire frien%s %ata+ase right fro" within My-9a&e' This is 4ery
9owerfl'
There are a lot of e+ooks +eing written on the to9i&' There is also a lot
of new software +eing &reate% to allow yo to +enefit fro" "arketing
4ia My-9a&e' 6 won?t re&o""en% any s9e&ifi& 9ie&e of software sin&e it
is &onstantly &hanging' 6 will &ation yo not to %o so"ething that &ol%
get yor My-9a&e a&&ont %elete%'
$ip &'3 = !o +roduct 7eviews
When yo +e&o"e re&ogniQe% as an eB9ert within a ni&he@ 9eo9le will
trn to yo for yor eB9ert <o9inion'> They %on?t ha4e ti"e to re4iew
e4ery 9ro%&t or ser4i&e@ so yo &an hel9 to filter the +arrage of
infor"ation that they are hit with e4ery %ay'
Do a re4iew of a gi4en affiliate 9ro%&t where yo "ention the
9ro%&t?s goo% *,D +a% 9oints' 0or rea%ers will a99re&iate yor
honesty@ an% if the 9ro%&t is the +est soltion a4aila+le for a
9ro+le"W gi4en yor "arket?s &onstraints@ then it?s natral for the" to
+y fro" yo'
0o &ol% also %o a re4iew where yo &o"9are two@ or se4eral@ si"ilar
9ro%&ts' Gi4e the 9ros an% &ons of ea&h' There?s nothing saying that
yo &an?t a&tally +e an affiliate for ea&h of the 9ro%&ts@ althogh if one
is really sho%%y@ yo?% %efinitely not want to +e asso&iate% with it'
$ip &'. D Bnstruct >our Audience $o Buy $he +roduct
To9 +eha4ioral s&ientists an% sale trainers tell yo that 9eo9le are
+egging to +e le%' They want to +e shown soltions to their 9ro+le"s@
an% then tol% s9e&ifi&ally what to %o' -o yor &all to a&tion shol%
instr&t the" in eBa&tly how to +y an% +enefit fro" yor 9ro%&t'
Don?t "ake halfAhearte% re&o""en%ations thogh' 6f yo ha4e
reser4ations a+ot a 9ro%&t@ %on?t re&o""en% it' Howe4er@ if yo?re
going to re&o""en% it@ +e %e&isi4e an% &o""itte%'
$ip &'/ = Create >our "wn 1ales or +re=1ale +age
The we+sites %esigne% for "any affiliate 9rogra"s Cst %on?t &lose sales=
-o"e ha4e too "any %istra&tions@ so"e ha4e too "any gra9hi&s@ an%
other Cst ha4e terri+le &o9y'
6f the 9ro%&t is worth 9ro"oting@ an% yet the sales 9age that yo?re
aske% to refer &sto"ers to stinks@ then &onsi%er writing yor own' Host
that we+9age on yor own %o"ain@ an% set yor or%er links 9 so that
when the &sto"er &li&ks on a link then they are taken to a 9ro9erly
&onfigre% link where the "er&hant &re%its yo with the sale'
There are se4eral software titles that allow yo to %o this easier' One
that 6 ha4e se% an% &an re&o""en% is &alle% *ffiliate 3loner' -in&e
so"e affiliate 9rogra"s ha4e restri&tions on how yo are allowe% to
9ro"ote their 9ro%&ts@ or link to the"@ yo %o nee% to rea% the ter"s
of ser4i&e an% affiliate agree"ents &areflly' Howe4er@ sing their own
sales letter has 9ro4i%e% +etter &on4ersions for "any to9 affiliates'
$ip &'0 = ,se 1tories Bn >our +romotions
To9 &o9ywriters all see" to agree@ an% testing 9ro4es@ that stories sell'
-tories +reak 9 +oring sales &o9y an% engage the rea%ers? i"agination'
6f it?s the right kin% of story it allows the rea%er to 9eer into others?
li4es'
;4ery+o%y lo4es a s&&ess story@ or to hear a+ot the n%er%og trning
things aron%' #sing those stories "akes yor 9ros9e&t feel goo%@ an%
also "akes it easier for the" to re"e"+er things a+ot yor 9ro%&t'
-o@ %on?t Cst sen% ot a%s@ sen% ot 9ro"otions tie% to an e4ent or a
story=
$ip &'2 = +romote arly:
!or "any 9ro"otions the 9ros9e&t will 4isit a site when they first hear
a+ot a 9ro%&t or ser4i&e' Then they "ay get se4eral e"ails
"entioning it A ho9eflly fro" an atores9on%er series tie% to 0O#)
#)5' Then they finally %e&i%e to go take another look an% +y' This
9ro&ess is what "akes it a+soltely 3)6T63*5 that yo are the one who
%ri4es 9ros9e&ts to early notifi&ation lists@ et&' %ring +ig 9ro"otions'
6 &onsi%er this so &riti&al that 6 "aintain an early notifi&ation list Cst for
"e to let "y &lients know a+ot things that they &an sign 9 for earlyW
*,D a+ot things that they &an 9ro"ote early' 6f yo?% like to Coin "y
early notifi&ation list@ si"9ly sen% an e"ail to williecwillie&rawfor%'&o"@
an% "ake yor s+Ce&t line@ <6nsi%ers 5ist'> 6n&l%e a few %etails a+ot
yor list@ an% the ty9es of 9ro%&ts or 9ro"otions yo?% like to get in on
;*)50' My staff will notify yo when we see an a99ro9riate o99ortnity
&ross or %esks'
$ip &'3 +romote Aewer +roducts And +romote $hese )onger
6n ni&hes s&h as 6nternet "arketing@ "any 9eo9le often 9ro"ote a new
9ro%&t only for a few %ays or weeks +efore they are off to 9ro"ote
so"ething else' When yo fin% a great 9ro%&t yo shol% &ontine
9ro"oting it ntil it is no longer the +est 9ro%&t for yor &lients or ntil
it no longer sells'
Often yor &o"9etitors will +e off 9ro"oting so"ething new that %oesn?t
sell well while yo?re sti&king with the winners' ;4en when yo think
that "ost of yor "arket has hear% of a 9ro%&t@ realiQe that new
&sto"ers are &o"ing online an% into yor ni&he e4ery%ay'
Testing an! Tracking
Testing an% tra&king are essential to yor affiliate "arketing +siness
+e&ase if yo %on?t know whi&h of yor efforts are 9ro%&ing the reslts@
then yo really %on?t know where yo?re wasting ti"e an% "oney'
Many affiliate 9rogra"s allow yo to set 9 &a"9aigns within yor
affiliate a&&ont &ontrol 9anel' 0o %o want to se a %ifferent tra&king
#)5 or i%entifier for ea&h arti&le@ ea&h eQine a%@ ea&h 9ay 9er &li&k a%@
et&' 0o want si"9ly want to know whi&h s9e&ifi& effort 9ro%&e% the
reslts'
6f the affiliate 9rogra" that yo?re selling for %oesn?t offer the a+ility to
set 9 a% &a"9aigns@ then yo want to get so"e ty9e of in%e9en%ent link
tra&ker' When sing link tra&king an% link &loaking software@ yo want to
+e V;)0 &arefl that the software %oesn?t interfere with 9ro9er tra&king of
affiliate &ookies' -o"e of the "ore 9o9lar ones se on &ertain affiliate
9rogra" 9latfor"s W655 &ase yor &ookies to +e <%ro99e%> so yo will
not get 9ro9er &re%it for sales "a%e'
6 won?t re&o""en% a s9e&ifi& link tra&king s&ri9t' 6 often se links that
re%ire&t throgh "y sho99ing &art at Profit*to"ation'&o" +efore
sen%ing the &sto"er on to the sales 9age' 6?4e se% %oQens of %ifferent
s&ri9ts@ to in&l%e so"e that yo install on yor own ser4er' 6f yo %o a
sear&h on the ter" <link tra&king s&ri9t> at any "aCor sear&h engine@
yo?ll see that there are %oQens of these'

-in&e new tra&king s&ri9ts &o"e ot e4ery%ay@ an% how they intera&t with
the 4arios affiliate 9rogra"s %iffer@ 6 re&o""en% asking for
re&o""en%ations on 6nternet "arketing %is&ssion +oar%s'
3egotiating (ith %22iliate rogram Managers
One of the things that 6 wol% ha4e ne4er &onsi%ere% 9rior to rea%ing The
-9er *ffiliates Han%+ook@ +y )osalin% Gar%ner@ is a&tally negotiating
"y &o""ission rates' *s yor affiliate "arketing +siness grows@ it is
4ery 9ossi+le that yo1ll e4entally sen% one affiliate 9rogra" a
s+stantial 9er&entage of their +siness' *t that 9oint@ if yo ask the" for
a higher 9er&entage &o""ission@ they are likely to say yes'
)eally goo% affiliates are har% for affiliate 9rogra" "anagers to fin% in
"any ni&hes@ so %on?t n%eresti"ate yor 4ale to the"' .y the ti"e
that yo rea&h this stats thogh@ yo shol% +e earning "ore than $100
9er %ay=
(illie Craw2or! has +een selling goo%s an% ser4i&es on the 6nternet
sin&e lateA188:' He has also &reate% an% "arkete% 9ro%&ts ranging fro"
free re9orts to $22@000 se"inars' Willie shares his eB9erien&e an% a%4i&e
with as9iring online "arketers on his +log at
htt9/DDWillie3rawfor%'&o"D+logD


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