TRAINING REPORT

ON
Patterns in telecom industry with Vodafone.
Submitted to
GAUHATI UNIVERSITY, GUWAHATI
In partial fulfillment of the requirements
For the award of the degree of
BACHELOR OF BUSISNESS ADMINSTRATION
(INDUSTRY INTEGRATED)
VI
th
Semester.
Submitted by:
NAME: Ankit Gupta
Regn No:- 003049
Roll No: 09-02-0049
ACADMEY OF TECNO!OGY MANAGEMENT
"uil#ing no $2 % Deep &ent'al (a'ket%
A)*ok +i*a'-, % Del*i-$$00-2.
CERT,F,CATE
This is to certified that Mr. Ankit Gupta, a student of the Guwahati
University has prepared his Training Report entitled VODAO!"#$ under
%y guidance# &e has fulfilled his all re'uire%ents under the regulations of
the M(A )**+, - ((A )**+, Guwahati University, .eading to the (#(#A#
)**+, degree# This wor/ is the result of his own investigation and the pro0ect1
neither as a whole nor any part of it was su2%itted to any other University
or "ducational *nstitution for any research or diplo%a#
* wish his all success in life#
Signature ! t"e Fa#u$t% Gui&e '(
Na)e ! t"e Fa#u$t% Gui&e '( Pr!* S"a)eena Gu+ta
De,ignatin '(
-ua$i!i#atin '(
Sea$ ! t"e ELC '(
/T0DENT/ DEC!ARAT,ON
I hereby declare that the Training Report
conducted at
VODAFONE, .ri,"na Nagar
Under the guidance of
1'o2. /*a(eena Gupta
Submitted in artial fulfillment of the re!uirement" for
the
Degree of
BACHELOR OF BUSINESS ADMINISTRATION
3,n#u)t'4 ,nteg'ate#5
TO
GAUHATI UNIVERSITY, GUWAHATI
I" my original #or$ and the "ame ha" not been
"ubmitted for the a#ard of any other
Degree%Diploma%Fello#"hip or other "imilar title" or
pri&e".
lace' Student
Signature("
Date' Reg) No)
**+*,-
Roll no# *-.*/.
**,-
A&kno6le#ge(ent A&kno6le#ge(ent
,t i) a plea)u'e to a&kno6le#ge (an4 people 6*o kno6ingl4 7 un6ittingl4 *elpe#
(e% to &o(plete (4 p'o8e&t. Fi')t o2 all let (e p'ai)e Go# 2o' all t*e 9le))ing)%
6*i&* &a''ie# (e t*'oug* all t*o)e 4ea').
, a( pa'ti&ula'l4 in#e9te# to Mr.Sanee! Gu"ta% 1'in&ipal o2 &ollege% 6*i&*
in&ul&ate# in (e ut(o)t 'e)pe&t 2o' *u(an +alue) an# g'oo(e# (e up in t*e
2iel# o2 (anage(ent to take on t*e &*allenge) o2 t*e &o(petiti+e 6o'l#.
Fi')t an# 2o'e(o)t% , 6oul# like to e:p'e)) (4 'ega'#) to Mrs.Shameena Gu"ta
2o' *e' &on)tant en&ou'age(ent an# )uppo't.
, 6oul# al)o like to e:p'e)) (4 i((en)e g'atitu#e to6a'#) all t*e le&tu'e') o2 ou'
&ollege 2o' p'o+i#ing t*e in+alua9le kno6le#ge% gui#an&e% en&ou'age(ent
e:ten#e# #u'ing t*e &o(pletion o2 t*i) p'o8e&t.
, e:ten# (4 )in&e'e g'atitu#e to all (4 tea&*e') an# gui#e 6*o (a#e
un2o'getta9le &ont'i9ution. Due to t*ei' )in&e'e e22o't) , 6a) a9le to e:&el in t*e
6o'k ent'u)te# upon (e.
!a)t 9ut not t*e lea)t; , a( g'ate2ul to (4 pa'ent)% (4 )i9ling)% (4 2'ien#) an# all
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o2 ti(e.
An$it 0upta
11A2 3II4 VI
th
Seme"ter
CONTENTS
Ce'ti2i&ate<<<<<<<<<<<<<<<<<<<<<<<<<<
<<<<<<<..2
/tu#ent #e&la'ation<<<<<<<<<<<..
<<<<<<<<<<<<<<<<.3
Ce'ti2i&ate 2'o( t*e
o'gani=ation<<<<<<<<<<<<<<<<<<.<..4
A&kno6le#ge(ent<<<<<<<<<<<<<<<<<<<<.........
.............-
56ATER .7
INTRODUCTION
7)70eneral Introduction about the "ector
7)/Indu"try profile)
a) Origin and de8elopment of the indu"try)
56ATER./
PROFILE OF THE ORGANI/ATION
/)7 Origin of the Organi&ation)
/)/ 0ro#th and de8elopment of the organi&ation)
/)+ re"ent "tatu" of the organi&ation)
/), Functional Department" of the organi&ation)
/)9 roduct and "er8ice profile of the organi&ation competitor")
56ATER.+
DISCUSSIONS ON TRAINING*
+)7 Student #or$ profile2 tool" and techni!ue" u"ed
+)/ $ey :earning)
+)+ S;OT Analy"i"
56ATER.,
STUDY OF SELECTED RESEARCH PROBLEM
,)7 Statement of re"earch problem
,)/ Statement of re"earch ob<ecti8e"
,)+ Re"earch de"ign and methodology
56ATER.9
ANALYSIS
9)7 Analy"i" of data
9)/ Summary of finding")
56ATER.=
SU>>AR? AND 5ON5:USIONS
=)7 Summary of :earning E@perience)
=)/ 5onclu"ion" and Recommendation")
BIBLIOGRAPHY
56ATER.7
INTRODUCTION
General Introduction about the Sector
The Indian Telecommunications network with 110.01 million connections is the
fifth largest in the world and the second largest among the emerging economies of
Asia. Today, it is the fastest growing market in the world and represents unique
Opportunities for .!. companies in the stagnant glo"al scenario. Indian Telecom
sector, like any other sector in the country, has gone through many phases of
growth and di#ersification. !tarting from telegraphic and telephonic systems in
the 1$th century, the field of telephonic communication has now e%panded to
ad#anced technologies like &!', ()'A, and *++ to the much awaited great
,& -Third &enera.tion/ Technology in mo"ile phones. India is the world0s second
largest mo"ile market "ehind (hina and it has seen e%traordinary le#els of growth
in recent quarters. The first three quarters of 1002 all saw net additions in e%cess
of 13m, and 45 02 went one "etter with a gain of ,1.32m, an all.time Indian and
world record. The num"er of connections in India stood at ,56.77m at the end of
1002 with annual growth of 52.38, compared to 60.28 in 1002.'arket leader
9harti continued to pull its weight with a 45 gain of 2.17m, the second highest
figure e#er recorded in the Indian market. *ith 23.63m customers and 15.78
market share, 9harti is the powerhouse of Indian mo"ile. :owe#er, the strength in
depth of the market is e%traordinary. The second. and third.placed operators,
Reliance -61.,3m customers end.1002/ and ;odafone -60.$,m/, "oth scored their
"est e#er figures for net additions in 45 with figures of 3.,0m for Reliance and
6.,1m for ;odafone. 'oreo#er, the pre#ious records for "oth companies were set
<ust three months earlier. Aircel, the se#enth largest operator with 16.02m
customers end.1002, achie#ed the same feat, recording its "est e#er figure in 45
02 -=1.10m/ and its second "est e#er in 4, 02 -=1.$3m/. 'eanwhile, fifth.placed
I)>A -,5.11m/ also recorded an all.time high in 45 02 with a gain of ,.2,m.
Although 'arch figures are not yet complete, the ?anuary and @e"ruary num"ers
suggest that 41 0$ is almost certain to "reak the record for quarterly growth. The
?anuary gain of 13.,7m smashed the pre#ious record of 10.76m -set in )ecem"er
1002/ while @e"ruary was not far "ehind with 1,.77m. *ith a two.month gain of
1$.17m, and 'arch &!' additions at o#er 11m, a figure in the region of 53m
seems likely. ?anuary0s record was inspired chiefly "y Reliance, which added
5.$3m customers thanks to its launch of &!' in se#eral new markets, and it
topped the market again in @e"ruary with a gain of ,.1$m. 9harti posted a new
record of 1.7,m, maintaining its e%traordinary consistency, while ;odafone and
Tata also recorded new highs of 1.32m and 1.02m reser#ed. Telecom Industry in
India is the fastest growing markets and is second largest mo"ile market in the
world <ust after (hina. India has added around $.3 million new mo"ile su"scri"ers
to the network each month for the year 1002. pcoming ser#ices such as ,& and
*i'a% -*orldwide Interopera"ility for 'icrowa#e Access/ will help for further
growth rate. The ser#ice pro#iders are offering ser#ices at cheap call rates, low.
cost handsets and network e%pansion is fuelling the "oom for the industry.
There e%ists enormous "usiness potential for telecom companies
on account of the countryAs low teledensity, which stand at ,,.1, for
)ecem"er 1002. >#ery day there is an addition in ;alue added !er#ices
-;A!/, technology ad#ancement and reduction in traffic charges. Increase in
pri#ate and pu"lic players in the sector has enhanced the telecommunication
technology to gi#e the ma%imum "enefits to their customers.
Industry Profile
;odafone &roup Blc is the world0s leading mo"ile telecommunications
company, with a significant presence in >urope, the 'iddle >ast, Africa,
Asia Bacific and the nited !tates. The group mo"ile su"sidiaries operate
under "rand ;odafone, in .!. the group work as in undertaking of ;eriCon
wireless, in last two years the group has also entered into arrangements with
network operators. (ompany has total market capitaliCation of euro 75
"illion. >arlier in India (ompany o#ertook :T(:.
;odafone was formed in 1$25 as a su"sidiary of Racal >lectronics
Blc. Then known as Racal Telecom +imited, appro%imately 108 of the
company0s capital was offered to the pu"lic in Octo"er 1$22. It was fully
demerged from Racal >lectronics Blc and "ecame an independent company
in !eptem"er 1$$1, at which time it changed its name to ;odafone &roup
Blc. @ollowing its merger with Air Touch (ommunications, Inc. -DAir
TouchA/, the company changed its name to ;odafone Air Touch Blc on 1$
?une 1$$$ and, following appro#al "y the shareholders in &eneral 'eeting,
re#erted to its former name, ;odafone &roup Blc, on 12 ?uly 1000.
;odafone &roup plc is a 9ritish multinational mo"ile network
operator headquartered in Eew"ury, 9erkshire, nited Fingdom. ;odafone
is the world0s largest mo"ile telecommunication network company, "ased on
re#enue, and has a market #alue of a"out G71.1 "illion -Eo#em"er 100$/.It
currently has operations in ,1 countries and partner networks in a further 50
countries. 9ased on su"scri"ers, it is the world0s second largest mo"ile
phone operator "ehind (hina 'o"ile, with o#er 517 million su"scri"ers in
,1 markets across 3 continents as of 100$.In the F, its home ground,
;odafone has "adly underperformed in the last few years due to "risk
change in administration. It has slipped from first to third largest telecom
operator generating a re#enue of G5.$ "illion from its 12.7 million customers
in 1002.0$. As of 'arch ,1, 100$, the company employs more than 7$,000
people worldwide.
The name ;odafone comes from #oice data fone, chosen "y the
company to Hreflect the pro#ision of #oice and data ser#ices o#er mo"ile
phonesH.
;odafone owns 538 of ;eriCon *ireless, the largest wireless
telecommunications network in the nited !tates, "ased on num"er of
su"scri"ers.
;odafone has some large minority stakes, which are not included in
its consolidated turno#er. In order to pro#ide additional information on the
o#erall scale and growth trends of its "usiness, it pu"lishes Hproportionate
turno#erH figures, and these are included in the ta"les "elow. @or e%ample, if
a "usiness in which it owns a 538 stake has turno#er of G10 "illion, that
equals G5.3 "illion of proportionate turno#er for ;odafone. Broportionate
turno#er is not an official accounting measure, and ;odafone0s proportionate
turno#er should "e compared with other companies0 statutory turno#er.
;odafone also produces proportionate customer num"er figures on a
similar "asis, eg. if an operator in which it has a ,08 stake has 10 million
customers that equals , million proportionate ;odafone customers. This is a
common practice in the mo"ile telecommunications industry.
Company Profile
Vodafone Essar, formerly known as :utchison >ssar, is a cellular operator
in India that co#ers 1, telecom circles in India. It is "ased in 'um"ai.
;odafone >ssar is the Indian su"sidiary of ;odafone &roup. @ormerly, ,,8
share in the firm was owned "y >ssar &roup. ;odafone &roup "ought out
the ,,8 stake of >ssar &roup for I3 "illion to "ecome the sole owner of the
firm. It is the second largest mo"ile phone operator in terms of re#enue
"ehind 9harti Airtel, and third largest in terms of customers. ;odafone had
a"out 1,5.3 million customers as of @e"ruary 1011.
On @e"ruary 11, 1007, ;odafone agreed to acquire the controlling interest of
678 held "y +i Fa !hang :oldings in :utch.>ssar for !I11.1 "illion,
piping Reliance (ommunications, :indu<a &roup, and >ssar &roup, which
is the owner of the remaining ,,8. The whole company was #alued at !)
12.2 "illion.
J
The transaction closed on 'ay 2, 1007. )espite the official
name "eing ;odafone >ssar, its products are simply "randed Vodafone. It
offers "oth prepaid and postpaid &!' cellular phone co#erage throughout
India with good presence in the metros.
;odafone >ssar pro#ides 1.73& ser#ices "ased on $00 ':C and 1200 ':C
digital &!' technology. ;odafone >ssar will launch ,& ser#ices in the
country in the ?anuary.'arch quarter of 1011 and plans to spend up to I300
million within two years on its ,& networks
Initially, around 1$$3, the company ser#ices were "randed 'a% TouchK
renamed to Orange in 1000. In )ecem"er 1006, :utchison >ssar re.
launched the H:utchH "rand nationwide, consolidating its ser#ices under a
single identity.
The company used to "e named :utchison >ssar, reflecting the name of its pre#ious
owner, :utchison. :owe#er, the "rand was marketed as Hutch. After getting the
necessary go#ernment appro#als with regards to the acquisition of a ma<ority "y the
;odafone &roup, the company was re "randed as ;odafone >ssar. The marketing
"rand was officially changed to Vodafone on 10 !eptem"er 1007.
56ATER./
Profile of the organiation
Company History
Hutchison Essar !"##$%$&&'(
In 1$$1, :utchison *hampoa and its Indian "usiness partner L 'a% &roup,
esta"lished a company that in 1$$5 was awarded a licensee to pro#ide
mo"ile telecommunications ser#ices in 9om"ay -now 'um"ai/ and
launched commercial ser#ices as :utchison 'a% in Eo#em"er 1$$3. In
)elhi, ttar Bradesh ->ast/, Ra<asthan and :aryana, >ssar &roup was the
ma<or partner. 9ut later :utch took the ma<ority stake.
9y the time of :utchison Telecom0s Initial Bu"lic Offering in 1005,
:utchison *hampoa had acquired interests in si% mo"ile
telecommunications operators pro#iding ser#ice in 1, of India0s 1, licence
areas and following the completion of the acquisition of 9B+ 'o"ile that
num"er increased to 16. In 1006, it announced the acquisition of a company
->ssar !pacetel M A su"sidiary of >ssar &roup/ that held licence
applications for the se#en remaining licence areas.
Initially, the company grew its "usiness in the largest wireless markets in
India M in cities like 'um"ai, )elhi and Folkata. In these densely
populated ur"an areas it was a"le to esta"lish a ro"ust network, well known
"rand and large distri"ution network L all #ital to long.term success in India.
Then it also targeted "usiness users and high.end post.paid customers which
helped :utchison >ssar to consistently generate a higher A#erage Re#enue
Ber ser -ARB/ than its competitors. 9y adopting this focused growth
plan, it was a"le to esta"lish leading positions in India0s largest markets
pro#iding the resources to e%pand its footprint nationwide.
In @e"ruary 1007, :utchison Telecom announced that it had entered into a
"inding agreement with a su"sidiary of ;odafone &roup Blc to sell its 678
direct and indirect equity and loan interests in :utchison >ssar +imited for a
total cash consideration -"efore costs, e%penses and interests/ of
appro%imately I11.1 "illion.
:utch was often praised for its award winning ad#ertisements which all
follow a clean, minimalist look. A recurrent theme is that its message
)imeline
1$$1N :utchison *hampoa and 'a% &roup esta"lish :utchison 'a%
1000N Acquisition of )elhi operations and entry into (alcutta -now Folkata/
and &u<arat markets through >ssar acquisition
1001N *on auction for licences to operate &!' ser#ices in Farnataka,
Andhra Bradesh and (hennai
100,N Acquired Air(el )ig link -A)I+ M >!!AR !u"sidiary/ which
operated in Ra<asthan, ttar Bradesh >ast and :aryana telecom circles and
re "randed it 0:utch0.
1005N +aunched in three additional telecom circles of India namely Bun<a",
ttar Bradesh -*est/ and *est 9engal.
1003N Acquired 9B+ 'o"ile operations in , circles. This left 9B+ with
operations only in 'um"ai, where it still operates under the "rand 0+oop
'o"ile0.
1007N ;odafone acquires a 678 stake in :utchison >ssar for I10.7 "illion.
The company is renamed ;odafone >ssar. 0:utch0 is re"randed to
0;odafone0.
1002N ;odafone acquires the licences in remaining 7 circles and has starts its
pending operations in 'adhya Bradesh circle, as well as in Orissa, Assam,
Eorth >ast and 9ihar.
Vodafone acquires Essar*s Sta+e
On 'arch ,1, 1011, ;odafone &roup Blc announced that it would "uy an
additional ,,8 stake in its Indian <oint #enture for I3 "illion after partner
>ssar &roup e%ercised an option to sell the holding in the mo"ile.phone
operator. The deal will raise ;odafoneOs stake to 738. >ssar will e%it the
company after it implemented a put option o#er 118 of the #enture.
;odafone e%ercised its call option to "uy an 118 stake.
In 1007, ;odafone granted options to >ssar that would ena"le the
conglomerate to sell its entire stake for I3"n, or to dispose of part of the ,,
per cent shareholding at an independently appraised fair market #alue. In
?anuary 1011, ;odafone o"<ected to >ssarOs plans to place part of its ,,8
stake in India !ecurities, a small pu"lic company. ;odafone feared the mo#e
would gi#e an inflated market #alue to ;odafone >ssar. It had approached
the market regulator !>9I and also filed a petition in the 'adras :igh
(ourt.
The final shareholding pattern post this deal was not pro#ided "y the
company as it was not clear whether ;odafone0s stake would e%ceed the 75
per cent @)I limit. Indian laws don0t allow foreign companies to own more
than 758 in a local mo"ile.phone operator. ;odafone has assured it will
comply with local rules. ;odafone will ha#e to sell that 18 to some Indian
entity, or theyOll ha#e to consider an initial pu"lic offering. ;odafone also
said that final settlement is anticipated to "e completed "y Eo#em"er 1011.
The completion of the deal would "e su"<ect to meeting certain conditions
which include Reser#e 9ank of India s permission as well as #aluation of the
deal.
VISI,- ,F V,./F,-E
Our ;ision is to "e the worldOs mo"ile communication leader L
enriching customersO li#es, helping indi#iduals, "usinesses and communities
"e more connected in a mo"ile world.
0ISSI,- ,F V,./F,-E
;odafone is primarily a user of technology rather than a
de#eloper of it, and this fact is reflected in the emphasis of our work
programme on ena"ling new applications of mo"ile communications, using
new technology for new ser#ices, research for impro#ing operational
efficiency and quality of our networks, and pro#iding technology #ision and
leadership that can contri"ute directly to "usiness decisions.
V,./F,-E C1S),0E2S
>ssel &roup.
*ipro.
I(I(I group.
!iemens.
@uture group.
'other )airy.
&o#t. of &u<arat.
>rnst P Qoung.
&>
AkCo Eo"el
*hirlpool
9a<a< Auto.
)eloitte.
(oca (ola.
&odre< group.
Fotak &roup
P2,.1C)S ,FFE2E. 34 V,./F,-E
&ateway
)ata cards
9lack"erry
;oice
*orld calling card
'agic "o% handsets
Brepaid R Bostpaid
;odafone At :ome
;odafone Office
;odafone Bassport
3G
On 1$ 'ay 1010, the ,& spectrum auction in India ended. ;odafone paid
11617.26 million -the second highest amount in the auctions/ for spectrum
in $ circles. The circles it will pro#ide ,& in are )elhi, &u<arat, :aryana,
Folkata, 'aharashtra P &oa, 'um"ai, Tamil Eadu, ttar Bradesh ->ast/
and *est 9engal.
On 16 'arch, 1011, ;odafone launched ,& ser#ices in ttar Bradesh ->ast/
in the cities of Fanpur and +ucknow.
J
;odafone had already launched
limited ,& ser#ices in (hennai and )elhi earlier, "ut the ttar Bradesh
->ast/ launch counts as its first fully commercial launch. This makes
;odafone the fifth pri#ate operator -se#enth o#erall/ to launch its ,&
ser#ices in the country following Tata )ocomo, Reliance (ommunications,
Airtel and Aircel.
Operations in many countries
Europe
In @e"ruary 1001, Radiolin<a of @inland <oined as a Bartner Eetwork.
Radiolin<a later changed its named to >lisa +ater that year, the (ompany
re"randed ?apan0s ?.sky mo"ile internet ser#ice as ;odafone li#eS, and on ,
)ecem"er 1001, the ;odafone "rand was introduced in the >stonian market
following the signing of a Bartner Eetwork Agreement with Radiolin<a
->esti/. Radiolin<a ->esti/ later changed its name to >lisa.
On 7 ?anuary 100,, the (ompany signed a group.wide Bartner agreement
with mo"ilkom Austria As a result, Austria, (roatia, and !lo#enia were
added to the community. In April 100,, Og ;odafone was introduced in the
Icelandic market, and in 'ay 100,, Omnitel -Omnitel Bronto.Italia/ was
re"randed ;odafone Italy. On 11 ?uly 100,, +ithuania was added to the
community, with the signing of a Bartner Eetwork agreement with 9itT.
In @e"ruary 1005, ;odafone signed a Bartner Eetwork Agreement with
+u%em"ourg0s +u%&!', and a Bartner Eetwork Agreement with (yta of
(yprus. (yta agreed to rename its mo"ile phone operations to (ytamo"ile.
;odafone. In April 1005, the (ompany purchased !inglepoint airtime
pro#ider from ?ohn (audwell -(audwell &roup/, and appro% 1.3 million
customers onto its "ase for G503million, adding sites in !toke on Trent
->ngland/, to e%isting sites in Eew"ury -:4/, 9irmingham, *arrington and
9an"ury. In Eo#em"er 1005, ;odafone introduced ,& ser#ices into >urope.
In ?une 1003, the (ompany increased its participation in Romania0s (onne%
to $$8, and also "ought the (Cech mo"ile operator Oskar. On 1 ?uly 1003,
Oskar of the (Cech Repu"lic was re"randed as Oskar.;odafone. +ater that
year, on 17 Octo"er 1003, ;odafone Bortugal launched a re#ised logo, using
new te%t designed "y )alton 'aag, and a ,) #ersion of the !peechmark
logo, "ut still retaining a red "ackground and white writing -or #ice #ersa/.
Also, #arious operating companies started to drop the use of the !I' card
pattern in the company logo. -The re"randing of Oskar.;odafone and
(onne%.;odafone also does not use the !I' card pattern./ A custom
typeface "y )alton 'aag -"ased on their font family Inter@ace/ formed part
of the new identity.
On 12 Octo"er 1003, (onne% in Romania was re"randed as (onne%.
;odafone, and on ,1 Octo"er 1003, the (ompany reached an agreement to
sell ;odafone !weden to Telenor for appro%imately U1 "illion. After the
sale, ;odafone !weden "ecame a Bartner Eetwork. In )ecem"er 1003,
;odafone won an auction to "uy Turkey0s second.largest mo"ile phone
company, Telsim, for !I5.3 "illion.
J17V
In )ecem"er 1003, ;odafone !pain
"ecame the second mem"er of the &roup to adopt the re#ised logoN it was
phased in o#er the following si% months in other countries.
In 1006, the (ompany re"randed its !toke.on.Trent site as !toke Bremier
(entre, a centre of e%pertise for the company dealing with (ustomer (are
for its higher #alue customers, technical support, sales and credit control. All
cancellations and upgrades started to "e dealt with "y this call centre. On 3
?anuary 1006, ;odafone announced the completion of the sale of ;odafone
!weden to Telenor. On @e"ruary 1006, the (ompany closed its 9irmingham
(all (entre. On 1 @e"ruary 1006, Oskar ;odafone "ecame ;odafone (Cech
Repu"lic, adopting the re#ised logo, and on 11 @e"ruary 1006, the (ompany
announced that it was e%tending its footprint to 9ulgaria with the signing of
Bartner Eetwork Agreement with 'o"iltel, which is part of mo"ilkom
Austria group.
A map showing ;odafone &lo"al >nterprise0 footprint.
;odafone Operating (ountries
;odafone0s partners and affiliates
;odafone :4 in Ireland at (entral Bark, +eopardstown Rd.
On 11 'arch 1006, former chief, !ir (hristopher &ent, who was appointed
the honorary post (hairman for +ife in 100,, quit following rumours of
"oardroom rift In April 1006, the (ompany announced that it had signed an
e%tension to its Bartner Eetwork Agreement with 9IT> &roup, ena"ling its
+at#ian su"sidiary H9IT> +at#i<aH to "ecome the latest mem"er of
;odafone0s glo"al partner community. Also in April 1006,;odafone !weden
changed its name to Telenor !#erige A9, and (onne%.;odafone "ecame
;odafone Romania, also adopting the new logo. On ,0 'ay 1006, ;odafone
announced the then "iggest loss in 9ritish corporate history -G15.$ "illion/,
and plans to cut 500 <o"sW it reported one.off costs of G1,.3 "illion due to the
re#aluation of its 'annesmann su"sidiary. On 15 ?uly 1006, the respected
head of ;odafone >urope, 9ill 'orrow, quit une%pectedly and on 13 August
1006, the (ompany announced the sale of its 138 stake in 9elgium0s
Bro%imus for U1 "illion. After the deal, Bro%imus was still part of the
community as a Bartner Eetwork. On 3 Octo"er 1006, ;odafone announced
the first single "rand partnership with Og ;odafone which would operate
under the name ;odafone Iceland, and on 1$ )ecem"er 1006, the (ompany
announced the sale of its 138 stake in !witCerland0s !wisscom for (:@5.13
"illion -G1.2 "illion/., After the deal, !wisscom would still "e part of the
community as a Bartner Eetwork. @inally in )ecem"er 1006, the (ompany
completed the acquisition of Aspecti#e, an enterprise applications systems
integrator in the F, signalling ;odafone0s intent to grow a significant
presence and re#enues in the information and communication technologies
-I(T/ marketplace.
>arly in ?anuary 1007, Telsim in Turkey adopted ;odafone dual "randing as
Telsim ;odafone, and on 1 April 1007, Telsim ;odafone Turkey dropped
its original "rand and "ecame ;odafone Turkey. In addition, ;odafone
Turkey also gi#es ser#ice in Eorthern (yprus. On 1 'ay 1007, ;odafone
added ?ersey and &uernsey to the community, as Airtel was signed as
Bartner Eetwork in "oth crown dependencies. In ?une 1007, the Vodafone
li5e6 mo"ile internet portal in the F was relaunched. @ront page was now
charged for, and pre#iously H"undledH data allowance was remo#ed from
e%isting contract terms.
J1$V
All users were gi#en access to the HfullH we"
rather than a 0*alled &arden0, and ;odafone "ecame the first mo"ile
network to focus an entire media campaign on its newly launched mo"ile
internet portal in the F.
J,0V
On 1 August 1007, ;odafone Bortugal launched
;odafone 'essenger, a ser#ice with *indows +i#e 'essenger and QahooS
'essenger
;odafone :4 in Ireland at (entral Bark, +eopardstown Rd.
At the end of 1007, ;odafone &ermany was ranked 6th in >urope "y
su"scri"er num"ers, whilst its Italian operation was listed as 10th. ;odafone
F was ranked 1,th, whilst !pain was listed in 16th place.
J,1V
On 17 April 1002, ;odafone e%tended its footprint to !er"ia as ;ip mo"ile
was added to the community as a Bartner Eetwork, and on 10 'ay 1002, the
(ompany added ;IB Operator as a Bartner Eetwork, there"y e%tending the
glo"al footprint to the Repu"lic of 'acedonia. In 'ay 1002, Fall of the
@aroe Islands re"randed as ;odafone @aroe Islands.
On ,0 Octo"er 1002, the company announced a strategic, non.equity
partnership with 'o"ile Tele!ystems -'T!/ group of Russia. The
agreement adds Russia, Armenia, Turkmenistan, kraine, and C"ekistan to
the group footprint.
J,1V
On 10 'arch 100$, it was announced that the group0s +u%em"ourg partner
has "een changed to TangoN the agreement with +u%&!' was not renewed
in fa#our of Tango, the +u%em"ourg unit of another partner network,
9elgacom of 9elgium.
J,,V
On )ecem"er 100$, ;odafone !pain created a fake entry on *ikipedia to
promote a mo"ile phone plan called H@eliC 9ora"XH.
J,5V
/sia%Pacific
Eetworks in Asia.Bacific
0a7ority%owned 0inority%owned -o ,wnership
Australia (hina mainland Afghanistan Armenia
India @i<i ACer"ai<an :ong Fong
Eew Yealand ?apan 'alaysia
!amoa !ingapore
!ri +anka Taiwan
Thailand Turkmenistan
C"ekistan
In ?uly 1$$,, 9ell!outh Eew Yealand0s network went li#e, and Octo"er 1$$,
;odafone Australia0s network also went li#e. This was followed in ?uly 1$$5
"y ;odafone @i<i0s network going li#e.
The ;odafone "uilding on @anshawe !treet, corner :alsey street, looking
northeast, Auckland (ity, Eew Yealand.
In Eo#em"er 1$$2, ;odafone purchased 9ell!outh Eew Yealand, which
later "ecame ;odafone Eew Yealand. In 1$$$, ?.Bhone launched the ?.sky
mo"ile internet ser#ice in response to )o(o'o0s i.'ode ser#ice. In
)ecem"er 1001 ?.Bhone0s ,& network went li#e.
On 1 Octo"er 100,, ?.Bhone "ecame 0;odafone0, and ?.Bhone0s mo"ile
internet ser#ice ?.!ky "ecame ;odafone +i#eS. On , Eo#em"er 100,,
!ingapore "ecame a part of the community as '1 was signed as partner
network.
In )ecem"er 1005, ;odafone Australia agreed to deploy high.speed 'B+!
"ack"one network "uilt "y +ucent *orldwide !er#ices using ?uniper
hardware
Then in April 1003, !marTone changed the name of its "rand to 0!marTone.
;odafone0, after "oth companies signed a Bartner Eetwork Agreement. In
August 1003, ;odafone launched ,& technology in Eew Yealand, and in
Octo"er 1003, it "egan launching ,& technology in Australia. On 12
Octo"er 1003, the (ompany announced the acquisition of a 10 per cent stake
in India0s 9harti Tele#entures, which operates the largest mo"ile phone
network in India under the "rand name AirTel. On 11 )ecem"er 1003, the
(ompany announced the completion of the acquisition of the 108 stake in
9harti Tele#entures of India.
In ?anuary 1006, Indonesia, 'alaysia, and !ri +anka were added to the
;odafone footprint as ;odafone &roup signed a partner network agreement
with Telekom 'alaysia. On 17 'arch 1006, ;odafone announced an
agreement to sell all its interest in ;odafone ?apan to !oft9ank for G2.$
"illion, of which G6.2 "illion will "e recei#ed in cash on closing of deal.
;odafone ?apan later changed its name to !oft9ank 'o"ile. On $ Octo"er
1006, ;odafone Eew Yealand "ought Eew Yealand0s ,rd largest internet
ser#ice pro#ider, i:ug, and on 1 Eo#em"er 1006, ;odafone Australia
signed the Australian @oot"all +eague -A@+/0s "iggest indi#idual clu"
sponsorship deal with the 9ris"ane +ions for seasons 1007, 1002 and 100$.
On 6 @e"ruary 1007, along with the partnership with )igicel (ari""ean -see
"elow/, !amoa was added as a Bartner 'arket. Then on 11 @e"ruary 1007,
the (ompany agreed to acquire a controlling interest of 678 in :utchison
>ssar +imited for !I11.1 "illion. At the same time, it agreed to sell "ack
3.68 of its AirTel stake "ack to the 'ittals. ;odafone would retain a 5.58
stake in AirTel. On 11 !eptem"er 1007, :utch was re"randed to ;odafone
in India.
On 6 @e"ruary 1007, ;odafone &roup signed a three.year partnership
agreement with )igicel &roup. The agreement, which includes )igicel0s
sister operation in !amoa, will result to the offering of new roaming
capa"ilities. The two groups will also "ecome preferred roaming partners of
each other. Along with )igicel0s markets, the ;odafone "rand is now present
in 21 countries, regions, and territories. *hat is interesting to note, is that as
well as "eing partners, )igicel and ;odafone are also ri#al operators in @i<i,
where Digicel i0i recently
Jwhen3V
launched, and ;odafone owns a minority
-5$8/ stake in Vodafone i0i.
On 10 @e"ruary 1002, ;odafone announced the launching of '.Baisa
mo"ile money transfer ser#ice on Roshan0s -Afghanistan0s largest &!'
operator/ networkN Afghanistan was added to the ;odafone footprint.
On 3 !eptem"er 1002, ;odafone purchased Australia0s largest "ricks and
mortar mo"ile phone retailer (raCy ?ohn0s adding 113 retail stores to its local
operations.
J,6V
On $ @e"ruary 100$, ;odafone announced a merger with ,R:utchison #ia a
<oint #enture company ;:A Bty +td, which would offer products under the
;odafone "rand. dtac in Thailand is signed as a partner network of the
&roup on 13 'arch 100$.
On 1$ ?une 100$, ;odafone.:utchison Australia -;:A/ announced the end
of its outsourcing of retail operations. ;:A committed to "uying "ack and
managing its entire retail operation, including 102 ;odafone."randed retail
outlets Australia.wide. This pro<ect was slated to "e completed "y 1
!eptem"er 100$.
On ,1 August 100$, ;odafone ena"led an e%tended $00mhC ,& 'T!
network which functions outside their 1100mhC ,& network, "oosting
;odafone0s ,& population co#erage from around 28 to around $58 on
dual."and $00R1100mhC ,& 'T! de#ices.
Ear 'o"ile in ACer"ai<an was signed as a Bartner Eetwork on 11 ?uly 100$,
while (hunghwa Telecom of Taiwan was signed on 11 Eo#em"er 100$.
/frica and the 0iddle East
Eetworks in the 'iddle >ast and Africa
0a7ority%owned 0inority%owned -o ,wnership
)R (ongo
1
>gypt Fenya Fuwait
&hana +esotho
1
9ahrain
'oCam"ique
1
4atar
1
+i"ya
TanCania
1
!outh Africa
1
A>
Egypt
In Eo#em"er 1$$2, ;odafone >gypt network went li#e under the name
(lick&!'.
On 2 Eo#em"er 1006, the (ompany announced a deal with Telecom >gypt,
resulting in further co.operation in the >gyptian market, and increasing its
stake in ;odafone >gypt. After the deal, ;odafone >gypt was 338 owned
"y the group, while the remaining 538 was owned "y Telecom >gypt.
On 12 ?anuary 1011, ;odafone complied with >gyptian go#ernment
instructions to suspend Internet ser#ice Hin selected areasH during a period of
anti.'u"arak protests. The company issued a statement that Hnder
>gyptian legislation, the authorities ha#e the right to issue such an order and
we are o"liged to comply with it.H
J,7VJ,2V
;odafone also recei#ed pu"lic and media criticism for allowing the
authorities to send mass pro.go#ernment messages #ia !'! o#er their
network during the protests. One such message requested that Hhonest and
loyal menH should Hconfront the traitors and criminalsH. ;odafone later
issued a statement asserting that they had no choice "ut to allow the
messages to "e "roadcast, and that they had complained to the >gyptian
authorities a"out the practice.
J,$V
8uwait
On 12 !eptem"er 1001, ;odafone signed a Bartner Eetwork Agreement with
'T( group of Fuwait. The agreement in#ol#ed the re"randing of 'T( to
'T(.;odafone. On 1$ )ecem"er 100,, ;odafone signed another Bartner
Eetwork Agreement with Fuwait0s 'T( group. The second agreement
in#ol#ed co.operation in 9ahrain and the "randing of the network as 'T(.
;odafone.
!outh Africa -;odacom/
On , Eo#em"er 1005, the (ompany announced that its !outh African
affiliate ;odacom had agreed to introduce ;odafone0s international ser#ices,
such as ;odafone li#eS and partner agreements, to its local market.
In Eo#em"er 1003, ;odafone announced that it was in e%clusi#e talks to
"uy a 138 stake of ;en@in in ;odacom &roup, reaching agreement the
following day. ;odafone and Telkom then had a 308 stake each in
;odacom. ;odafone now owns 638 of ;odacom after purchasing a 138
stake from Telkom.
J50V
On $ Octo"er 1002, the company offered to acquire an additional 13 per cent
stake in ;odacom group from Telkom. The finalised details of the
agreement were announced on 6 Eo#em"er 1002. The agreement called for
Telkom to sell 13 per cent of its 30 per cent stake in ;odacom to the group,
and demerge the other ,3 per cent to its shareholder. 'eanwhile, ;odafone
has agreed to make ;odacom its e%clusi#e su".!aharan Africa in#estment
#ehicle, as well as continuing to maintain the #isi"ility of the ;odacom
"rand. The transaction is closed in 'ayR?une 100$.
On 12 'ay 100$, ;odacom entered the ?!> +imited stock e%change in
!outh Africa after ;odafone increased its stake "y 138 to 638 to take a
ma<ority holding, despite disputes "y local trade unions.
&hana
In )ecem"er 1007, a ;odafone &roup.led consortium was awarded the
second mo"ile phone licence in 4atar, and on , ?uly 1002, ;odafone agreed
to acquire a 708 stake in &hana Telecom for I$00 million. The acquisition
was consummated on 17 August 1002. The same group.led consortium won
the second fi%ed.line licence in 4atar on 13 !eptem"er 1002.
On 13 April 100$, &hana Telecom, along with its mo"ile su"sidiary
onetouch, was re"randed as ;odafone &hana.
1./.E.
On 12 ?anuary 100$, the group announced a partner network agreement with
)u, the second.largest operator of the nited Ara" >mirates. The agreement
in#ol#ed co.operation on international clients, handset procurement, mo"ile
"road"and etc.
9ibya
On /, February /*7*2 the group "igned a partner net#or$ agreement #ith the "econd.
large"t operator in :ibya2 al >adar)
Financial results
;odafone reports its results in accordance with International @inancial
Reporting !tandards -I@R!/.
;odafone has some large minority stakes, which are not included in its
consolidated turno#er. In order to pro#ide additional information on the
o#erall scale and growth trends of its "usiness, it pu"lishes Hproportionate
turno#erH figures, and these are included in the ta"les "elow. @or e%ample, if
a "usiness in which it owns a 538 stake has turno#er of G10 "illion, that
equals G5.3 "illion of proportionate turno#er for ;odafone. Broportionate
turno#er is not an official accounting measure, and ;odafone0s proportionate
turno#er should "e compared with other companies0 statutory turno#er.
;odafone also produces proportionate customer num"er figures on a similar
"asis, e.g. if an operator in which it has a ,08 stake has 10 million
customers that equals , million proportionate ;odafone customers. This is a
common practice in the mo"ile telecommunications industry.
4ear
ended :"
0arch
)urno5er
;m
Profit
before ta<
;m
Profit for
the year
;m
3asic eps
!pence(
Proportionate
customers !m(
1010 55,571 2,675 2,612 16.55 ,51.1
100$ 51,017 5,12$ ,,020 3.21 ,01.6
1002 ,3,572 $,001 6,736 11.36 160
1007 ,1,105 -1,,2,/ -3,1$7/ -2.$5/ 106.5
1006Z 1$,,30 -15,2,3/ -11,211/ -,3.01/ 170.6
1003 ,5,07, 7,$31 6,312 $.62 135.2
1005 ,6,5$1 $,01, 6,111 2.70 1,,.5
Z+osses for year to ,1 'arch 1006 reflect write downs of assets, principally
in relation to the 'annesmann acquisition. Broportionate turno#er includes
G7,100 million from discontinued operations.
The group0s recent first quarter trading update -15 ?uly 100$/ saw
management reiterating its profit guidance for the full year. *hilst re#enues
across >urope had "een relati#ely weak, mirroring general economic
conditions, there had "een a positi#e showing from !outh Africa, with the
company0s Indian purchase of :utchison >ssar continuing to generate
returns. 'eanwhile, its <oint #enture with ;eriCon in the ! had
strengthened further, with ;odafone0s o#erall customer "ase now standing at
,13 million . 2 million ha#ing "een added during the first quarter. In
addition, management noted that its cost reduction programme, targeted to
sa#e G1"n in operating costs "y the end of the 1011 financial year, would
reach 63pc of its target "y the end of the current financial year. The &roup
admitted in August 1010 that G1.13 "illion in ta% that should ha#e "een paid
in 9ritain was actually paid in +u%em"ourg and elsewhere
Compititors.
The Fey players in the Telecom 'arket in IndiaN.
Idea
9harti
Aircel
' T E +
' T !
Reliance
Tata Indicom
3H/2)I E-)E2P2ISES
>sta"lished in 1$23, 9harti has "een a pioneering force in the telecom sector
with many firsts and inno#ations to its credit, ranging from "eing the first
mo"ile ser#ice in )elhi, first pri#ate "asic telephone ser#ice pro#ider in the
country, first Indian company to pro#ide comprehensi#e telecom ser#ices
outside India.
/I2CE9
The Aircel group is a <oint #enture "etween 'a%is (ommunications 9erhad
of 'alaysia and !indya !ecurities P In#estments Bri#ate +imited, whose
current shareholders are the Reddy family of Apollo :ospitals &roup of
India, with 'a%is (ommunications holding a ma<ority stake of 758. Aircel
commenced operations in 1$$$ and "ecame the leading mo"ile operator in
Tamil Eadu within 12 months. In )ecem"er 100,, it launched commercially
in (hennai and quickly esta"lished itself as a market leader L a position it
has held since.
0)-9 .E9HI
'TE+ *as !et p On 1st April, 1$26 9y The &o#ernment Of India To
pgrade The 4uality Of Telecom !er#ices, >%pand The Telecom Eetwork,
Introduce Eew !er#ices And To Raise Re#enue @or Telecom )e#elopment
Eeeds Of India ! Fey 'etros )elhi, The Bolitical (apital And
'um"ai, The 9usiness (apital Of India.
0)S
!istema !hyam teleser#ices limited is a <oint #enture company "etween
sistema of Russia and !hyam group of India. (urrently they operate in the
states of Ra<asthan, Tamil Eadu, Ferala, 9ihar, *est 9engal and ?harkhand.
2E9I/-CE C,001-IC/)I,-S
Reliance (ommunications has a relia"le, high.capacity, integrated -9oth
*ireless and *ire line/ and con#ergent -;oice, )ata and ;ideo/ digital
network. It is capa"le of deli#ering a range of ser#ices spanning the entire
infocomm -Information and (ommunication/ #alue chain, including
infrastructure and ser#ices for enterprises as well as indi#iduals,
applications, and consulting.
)/)/ I-.IC,0

Tata teleser#ices ltd offers its products and ser#ices to customers across
India under the name of HTata IndicomH. Tata teleser#ices limited is IndiaOs
leading pri#ate "asic ser#ice operator.
56ATER.+
Di,#u,,in n Training
8ey 9earning=s
I ha#e learned lot of things through this industrial report. It is a great
e%perience of making industrial report on this (ompany. ;odafone is a
wireless telephony company operating in all the 11 telecom circles in India
"ased Eew"ery -+ondon/. It is the 1
st
largest &!' company in India "ehind
Airtel ahead of state run player 9!E+.
@ollowing are the learning a"out the company from this industrial pro<ectN
:istory of the ;odafone cellular.
;ision and mission of the ;odafone.
9oard of the directors of the ;odafone.
Broducts of the ;odafone.
)istri"ution network of the company.
(ompetitors of the company.
romotion "trategie" of Vodafone)
S>,) / -/94SIS.


Strength%
The main strength of ;odafone within the telecommunications
market lies in its "rand image and recognition. ;odafone, ha#ing esta"lished
a glo"al presence and ha#ing in#ested highly in marketing a differentiated
image "y promoting a ;odafone life style, currently en<oys a differentiating
ad#antage that, if e%ploited properly, can offer a lead in competition. The
presence of ;odafone in numerous countries within >urope as well as in all
part of the world enhances this image. It allows customers to tra#el and
en<oy easily the ser#ices of their home country operator. It has esta"lished
strategic alliance to pro#ide "etter ser#ice to client.
>ea+nesses?
The e%pansion of ;odafone has "een completed at the e%pense of
direct control of its operations. The company grew through a process of
acquisitions of national telecommunications companies -e.g. the acquisition
of the third "iggest (Cech mo"ile phone operator, (esky mo"ile/ rather than
organic growth. This increased its su"scri"ersO "ase quickly, offering direct
market knowledge and immediate additions of customer "ases at the e%pense
of direct effecti#e control of the su"sidiaries. At the same time though, it
implicitly imposed a centraliCed operational structure for the group,
nominating the F headquarters as the leading "usiness unit running a much
centralised marketing and handset procurement at group le#el. This has
resulted in the neglect of local markets and local differences, allowing
market share to "e gained "y smaller local competitors. )ue to the highly
saturated *estern >uropean market this has resulted in an increase in the
price elasticity of demand, with consumers "ecoming continuously price
oriented. This has resulted in high customer churn rates reaching the le#el of
,1.28 in the F compared to O1Os 158.
,pportunities?
The telecommunications market, e#en though highly saturated in
some regions offers great potential due to the ageing population and the
sophistication of the consumers. It offers great opportunities through a
careful market segmentation and e%ploitation of particular profita"le
segments. )ifferent strategies should "e pursued L simple phones and
simplified pricing plans to the ageing population and more updated,
sophisticated solutions for younger generations. The e%panding 9oundaries
of the market could pro#ide further opportunities "y allowing ;odafone to
enter more aggre#isely into fi%ed line ser#ice and to "etter quality en<oy the
"enefits of its high in#estment in ,& ser#ices.
)hreats?
The >uropean part of ;odafoneOs market is characteriCed "y e%isting high
le#els of competition. 'a<or "rands such as O1 and T.mo"ile are e%ploiting
the price sensiti#ity of customer and in this way they are stronger image and
presence in the market. Indirect competition is also increase further through
the presence of sky type and other related internet ser#ices.
56ATER.,
STUDY OF SELECTED
RESEARCH PROBLEM
,3@EC)IVES ,F )HE S)1.4?

1. To study the promotional mi% of ;odafone plans.
1. To study the promotional strategies adopted "y ;odafone plans.
,. To analyCe the impact of the strategies on the awareness and sales of Sdea.
5. To get the retailerOs wants in terms of product selling.
3. T o know the effecti#eness of the marketing strategy P sales promotion in
market.
6. >nsuring the #isi"ility of product.
7. >#aluating the competitorOs strength P weakness.
2. RetailerOs e%pectations from company.
$. To know a"out the customer taste.
2ESE/2CH 0E)H,.,9,A4?
Research methodology is a way to systematically sol#e the research
pro"lem. It may "e understood as a science of studying how research is done
scientifically. In it we study the #arious steps that are generally adopted in
studying the research pro"lem along with the logic "ehind them.
Research methodology is a careful in#estigation for inquiring a systematic
and finding solution of a pro"lem. It comprises the defining and redefining
of pro"lem formulating collection and e#aluation data making decisions and
research conclusion.
This research includesN
o Research design
o !ampling design
o 'ethod of data collection
o !ources of data collection
o +imitations
2esearch .esign?
The method adopted for research is [>%perience !ur#ey\ i.e. sur#ey of
people who ha#e practical e%perience of soft drinks, E(R in such a research
design the decision regarding what, where, whom, how much, "y what
means are concerned. It is the "lue print for the research undertaken.
The research is "ased on EBP9,2/),24 .ESIA-. An e%ploratory
study is generally "ased on the secondary data that are readily a#aila"le. It
does not ha#e a formal or rigid design as the researcher may ha#e to change
his focus or directions , depending on the a#aila"ility of raw ideas and
relationships among #aria"les. An e%ploratory study is "ased on the nature
of a preliminary in#estigation wherein the researcher himself is not
sufficiently knowledgea"le and is therefore, una"le to frame detailed
research questions.
0easurement and Scaling )echnique for 2esearch ?
In this research the rating scale technique is used. Rating scale in#ol#es
qualitati#e description of a limited no of aspects of thing or of traits of a
person. In rating scale we <udge properties of o"<ects without reference with
other similar o"<ect.
The ranking can "e done "y graphic rating scale asN
+ike #ery much
+ike some what
Eatural
)islike some what
)islike #ery much
.ata collection % Primary and Secondary .ata?
Sources of data collection?
Primary sourcesN In this primary data is collected in the form of
questionnaire. Brimary data are those data collected "y in#estigator himself
for the first time and thus they are original data.
4uestionnaire methodN A 4uestionnaire consist of a questions
presented to respondent for their answers. 9ecause of its fle%i"ility
the questionnaire is "y far the most common instrument used to
collect primary data. 4uestion may "e open. ended and close.ended.
Secondary sourcesN !econdary data are those, which ha#e already "een
collected "y some other person for their purpose. !econdary data is usually
in the shape of finished product. )ata are collected asN.
(ompany reports
?ournals
'agaCines
Eewspaper
Internet
Sample .esign?
A sample is a representati#e part of the population. In sampling techniques,
information is collected only from representati#e part of uni#erse and
conclusion is drawn "y respondents. A random sample is a sample selected
from a population has the equal chance of "eing selected or selection of any
other. The selection is purely depends on chance. !o while conducting the
sur#ey , 30 respondents were selected at random.
0ethod of data collection?
*nstru%ents of data collectionN
!tatistical ToolsN
Representation of statistical data "y diagram, graphs, charts or pictures is
more effecti#e
than ta"ular representation "eing easily intelligi"le to a layman, indeed
diagrams is most essential whene#er it is required to con#ey any statistical
information to the general pu"lic.
The more important types of diagram which are use in statistical work areN.
". Pie Chart?
It is a circle whose area is di#ided proportionately among the different
components "y straight lines drawn from the center to the circumference of
the circle. *hen statistical data are gi#en for a num"er of categories and we
are interested in the comparison of #arious categories or "etween a part of
the whole, such a diagram is #ery helpful in effecti#ely displaying the data.
.rafting a Cuestionnaire?
)rafting a questionnaire is not as simple a <o" as it looks at first sight. A
marketing researcher intending to collect primary data has to "e e%tremely
careful in deciding what information is to "e collected, how many questions
are to "e formulated, what should "e their sequence, what should "e the
wording of each question and what should "e the layout of the questionnaire.
All these aspects need considera"le time and effort of the marketing
researcher. If he is a"le to de#elop a questionnaire suita"le for his field
in#estigation, he will find that his task of collecting the data has "ecome
much easier than otherwise.
".:.D 9imitations of StudyN
Resources for collection of data are less.
)ifficult to get response from customer.
>%perience in field of research is difficult <o".
The success of any sur#ey depends upon the quality and integrity of
the sur#eyor who collect the "asic data "y e%pressing the su"<ect
under the study and on the respondents who pro#ides the data
required "y filling up the questionnaire .The accuracy of the data
collected solely depends upon the cooperation and truthfulness of the
person who is "eing inter#iewed.
Interaction skills as well as the "eha#iour of the respondents also
played as a
(onstraints during the research.
CH/P)E2%D
/-/94SIS /-. FI-.I-AS.
FI-.I-AS
The success of any sur#ey depends upon the quality and integrity of the
sur#eyor who collect the "asic data "y e%pressing the su"<ect under the study
and on the respondents who pro#ides the data required "y filling up the
questionnaire .The accuracy of the data collected solely depends upon the
cooperation and truthfulness of the person who is "eing
Inter#iewed. Feeping this in mind i ha#e tried my "est to collect the relia"le
data. )uring this process I came across a ;ariety of e%periences some
interesting and some "itter ones.
After knowing the utility of the sur#ey some of the respondents filled up the
questionnaire sincerely whereas some of the other was not interested in it.
:owe#er, most of respondents were friendly and cooperati#e and willingly
filled up the questionnaire with utmost sincerity and to "est of their
knowledge. 9arring few e%ceptions I had a pleasant time with respondents. I
hope that the respondents did not feel the inter#iew insipid and "oring.
CH/P)E2%E
S100/24 /-. C,-C91SI,-S
I ha#e learned lot of things through this industrial report. It is a great
e%perience of making industrial report on this (ompany. ;odafone is a
wireless telephony company operating in all the 11 telecom circles in India
"ased Eew"ery -+ondon/. It is the 1
st
largest &!' company in India "ehind
Airtel ahead of state run player 9!E+.
@ollowing are the learning a"out the company from this industrial pro<ectN
:istory of the ;odafone cellular.
;ision and mission of the ;odafone.
9oard of the directors of the ;odafone.
Broducts of the ;odafone.
)istri"ution network of the company.
(ompetitors of the company.
Conclusion
After doing the whole pro<ect we can say that ;odafone has a #ery
huge market share not only in India "ut also in the whole world. It has a
#ery huge ad#antage on cost leadership. In this huge competiti#e world
of telecom industry its #ery difficult to sustain "ut in the past years we
are seeing that ;odafone is generating a huge amount of profit. It has
planed all its strategiesO so well that it can compete well with its
competitors. If they continue to prosper in the same rate their goal of
"eing a leader in telecom industry will "e fulfilled
3ibliography.
In this pro<ect report, while finaliCing and for analyCing quality pro"lem in details the
following 9ooks, 'agaCinesR?ournals and *e" !ites ha#e "een referred. All the material
detailed "elow pro#ides effecti#e help and a guiding layout while designing this te%t
report.
Maga0ine,
o 9usiness world
o Idea company "ooklet
o ;oda (ompany 9ooklet
>ebsite F >ebpage
o ###)8oda)com)
o ###)google)com)
o ###)"cribd)com)