MANOJ MISHRA

364, Goyal Vihar, Behind Khajrana Temple, Indore.

PH: +91 - 731 – 65 45 317 CELL: 9993 140 120
E -MAIL: manoj.sonyindia@gmail.com

OBJECTIVE
To be a Part of an esteemed organization where I can perform best of my knowledge, skill and ability to
achieve the target of organization.

KEY SKILLS
Sales: Highly Motivated and aggressive sales pitch to channel partners

Project Management: Conceptualize & Execution of ATL/BTL Activities i.e Events, Exhibitions,
Merchandising, Road Shows, Fashion Shows, Parties, Product Launching, Press Conferences & print
media events. Advertising & PR, Print Media, Electronic Media, Outdoor Advertising, Radio Advertising,
Innovative Method of advertising, Press Releases.

Marketing: Promotional Campaigning, Sponsorship, E Marketing, Communication Obtaining Database of

targeted clients, Client Servicing, Marketing Communication.

Computer: Graphic Designer (Corel Draw, Photoshop operational skill), Microsoft Office, Internet savvy.

Other: Vendor negotiations/ Management, Display Design, Signage.

WORK EXPERIENCE

Retail Development Incharge at Sony India Pvt. Ltd. Indore

Consumer Electronics industry
July 2009 – Present

Shop front Development (SFA) -Execution/Maintenance/Reporting

Executing and Maintaining shop fronts in the branch as per company guidelines. Producing Innovative
shop front campaigns and reporting of the same to HO on regular basis
SFA Management
Complete SFA Management from Recruitment to Sales Tracking. Co-ordination with Training Team /
HR / Agency / HO for various issues of SFA
BTL Activity Support
Supporting Trade Marketing Incharge in executing all outdoor activities like Hands-on/Exhibition
/other events
POP Management
Effective maintenance, storage ,distribution and usage of POP
Manpower management : Handling a team of Brand activators & ISDs
(In shop demonstrators / promoters), working at various Multi brand counters:
Recruitment, Training & development, Job briefing, Daily sales tracking,
Monthly sales target fixation, Sales incentives of the promoters. etc.
Handling retail sales ie. Secondary sales

Marketing Co-ordinator (MP & CG) in Sony India Pvt. Ltd. Branch, Indore
Consumer Electronics industry
2006 – 2009

Implementing all the ATL/BTL activities.

Maintaining POP’s and shop floor Display in all over M.P. & CG.
Co-ordination with external agencies for the advertising, event and merchandising.
Vendor Management.
New Sony stores Branding and Promotion.
Signage Display at all counters i.e. Glow Sign Boards, Cutouts etc.
Commercial negotiation, invoicing
Negotiation for GSB, NLB, Hoardings, Flex/ Vinyl printing, Wall Painting, POP Materials and
Dangler/Poster etc.
Supervising brandings, considering the Brand manual.
Keeping a track of competition & business environment.

BTL Specialist in Impact Marketing Services Pvt. Ltd., New Delhi

June 2006 - Nov. 2006.
Location: - Indore

Exclusively servicing the Sony India Pvt. Ltd. Operating MP & CG State.
Implementing all BTL activities of the branch with Co-ordination with Trade Marketing person of Sony
India.
Managing events like Road Shows, Exhibition, and Shop Floor Activities.
Design & Production of POP’s and advertising Material.
New Sony World, Sony Exclusive Show room Branding
Cutouts & Standees at all Sony World, Sony Exclusive & Dealer Stores of Mp & CG
Hoarding at District places of MP & CG
Negotiation with vendors.

Event & Advertising Manager, Cloudz Advertising, Indore

2001-2006

Handling A class clients as-

Percept Swift Advertising, Yash Air, LG, Kidzee, Van Vibhah, Khadi & Gramodyog, Bhartiya
shilpkaar samiti, Jai Kaila Maa Amusement, Oorja kala abhivyakti, Bhartiya Associates.
Conceptualized events, Marketing events, creating sponsorship & other revenue generation
opportunity, Management & Making of Event check list, Handling Teams, Road shows, Corporate
Events, Exhibition booth designing, Product Launching, Fashion shows, Execution of events,
vendor negotiations Advertising, Printing solutions, corporate communications, client servicing,
Yellow pages marketing, designing, printing & selling.

Manager Event for Technocrate Trade Corporation, Shahdol

Jan. 1998 to July 2001

Conceptualizing New Exhibition projects in all around MP.

Layout Designing, Venue Finalization & Booking.
Space Selling & Sponsorship Booking.
Execution of project through vendor development & management.
Media Management for pre event & post event promotion
Exhibitor & Visitor registration management

PROFESSIONAL EVENTS

Vyapaar Mela - 2001, Summer Expo'02, Khadi Expo'02, Hello Family, Indore Trade Fair, Women of India,
Summer Expo'03, Swasthya Sansar, Ghonshon Healthy Baby, Paridhan Utsav, Khadi Darshan,
Gramodyog Darshan, Khadi Rangarang, Women of India,IHHF - 2005, LG Mobile Road Show, New Year
Shopping Hungama.Sony DI Hands On Activity ( MP & CG), Human Banner Activity for Sony India Pvt.
Ltd.
EDUCATION
B. Tech. (Mechanical Engineering) from Institute of People's Science & Technology. M. G. G. University,
Chitrakoot, Dist. Satna (Madhya Pradesh) in1997 with 65%.

Pursuing PGDBA with specialization in Marketing from Symbiosis Centre for Distance Learning, Pune.

ACHIEVEMENTS
Participated in East Zone Inter University Cricket as a captain of MGG University at Ranchi in 1995
Participated in East Zone Inter University Youth Festival at Kolkata in 1994
Participated in C.K. Naidu Cricket (Under 19) at Satna (M.P.) in 1991
Successfully organized Historical Day/Night Cricket Tournament at Chitrakoot in 1996
Advertising Boards Display in ODI between IND & Eng in Indore, April 2006.

PERSONAL
Date of Birth: 9th Jan. 1975
Marital Status Married
Permanent Address 1/29, Behind Garhi, Sohagpur, Shahdol (M.P.) - 484 001.

REFERENCES
To be furnished when needed.