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CHAPTER III
ANALYSIS AND INTERPRETATION
3.0 INTRODUCTION
In this chapter, the data collected have been analyzed and interpreted using simple
percentage only.
3.1 Framework of Analysis
Collected data has been analyzed by making use of
Simple percentage

3.1.1 Simple Percentage Method
Simple percentage analysis refers to a special kind of ratio with the help of obsolete
figures it will be difficult to interpret any meaning from .the collected data but when percentages
are find out it becomes easy to find the relative difference between two or more attributes

No. of respondents
Percentage = ----------------------- *100
Total no. of respondents

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3.2 AREA OF RESIDENCE
The respondents are classified on the basis of their area of residence. The area of
residence is classified into three categories namely Urban, Semi urban, and Rural and is shown
below.
TABLE 3.1
AREA OF RESIDENCE
Place of Residence No. of Residence Percentage (%)
Urban 30 27
Semi urban 30 27
Rural 50 46
Total 110 100

Table 3.1 shows that out of 110 respondents 30(27 %) respondents are reside from Urban
Area, 30 (27 %) respondents are from Semi-Urban and 50 (46 %) respondents reside in rural
area. Hence, the majority of the respondents are residing in rural area.

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CHAPTER 3.1
AREA OF RESIDENCE

27 27
46
0
5
10
15
20
25
30
35
40
45
50
Urban Semi-Urban Rural

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3.3 GENDER WISE CLASSIFICATION
The table below shows the classification of respondents on the basis of their gender in
order to know the number of male and female respondents.
TABLE 3.2
GENDER WISE CLASSIFICATION
Gender No. of Respondents Percentage (%)
Male 50 45.5
Female 60 54.5
Total 110 100

Table 3.2 shows that out of 110 respondents, 50 (45.5 %) are male and 60 (54.5 %) are
female.
Hence, it is found out that majority of the respondents are female.

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CHAPTER 3.2
GENDER

45.5
54.5
0 0
Male
Female

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3.4 AGE WISE CLASSIFICATION
The age of the respondents has been classified into three categories as less than 15 years,
16to 20 years, 21 to 25 year and More than 26 years and it is shown in the table below.
TABLE 3.3
AGE WISE CLASSIFICATION
Age No. of Respondents Percentage (%)
Less than 15 years 10 9
16 to 20 years 15 14
21 to 25 years 70 64
More than 26 years 15 14
Total 110 100

Form the above table, out of 110 respondents, 10 (9 %) respondents of the age Group less
than 15 years,15 (14 %) respondents of the age 16 to 20 years, 70 (64 %) respondents 21 to 25
years, 15 (14 %) of the respondents are group more than 26 years.
Hence, it is found that majority of the respondents age group ranges between 21 to 25
years.

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CHART 3.3
AGE OF THE RESPONDENTS

0
10
20
30
40
50
60
70
Less than 15 years 16 to 20 years 21 to 25 years more than 26
9
14
64
14

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3.5 MARITAL STATUS:
The respondents are classified on the basis of their marital status and shown in the below
table.
TABLE 3.4
MARITAL STATUS
Marital Status No. of Respondents Percentage (%)
Married 25 23
Unmarried 85 77
Total 110 100

Table 3.4 shows that, out of the 110 respondents, 25 (23 %) respondents are married and
85 (77 %) respondents are Unmarried.
Hence, it could be observed that most of the respondents are Unmarried.

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CHART 3.4
MARITAL STATUS

23
77
Married
Unmarried

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3.6 EDUCATIONAL QUALIFICATION
The respondents are classified on the basis of their educational qualification and shown
below.
TABLE 3.5
EDUCATIONAL QUALIFICATION
Educational Qualification No. of Respondents Percentage (%)
SSLC 12 11
HSC 7 6
DIPLOMA 9 8
UG 15 14
PG 67 61
Total 110 100

From the above Table 3.5, out of the 110 respondents, 12(11 %) respondents are
computed SSLC and 7(6 per cent) respondents have completed HSC respectively. 9(8 per cent)
respondents are diploma holder, 15(14 per cent) respondents are under graduate holders and
67(61 per cent) respondents have post graduate holder.
Hence, it is observed from the above table that most of the respondents are post

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CHART 3.5
EDUCATIONAL QUALIFICATION

0
10
20
30
40
50
60
70
sslc hsc diploma ug pg
11
6
8
14
61

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3.7OCCUPATION
The respondents are classified on the basis of their occupation and shown in the table
below.
TABLE 3.6
OCCUPATION OF THE RESPONDENTS
Occupation No. of Respondents Percentage (%)
Agriculture 14 13
Government employee 8 7
Private employee 17 16
Student 46 42
Profession 4 4
Total 110 100

Table 3.6 observed from out of 110 respondents, 14 (13%) are agriculture, 21 (19 %) are
business person, 8 (7 %) are government employee, 17 (16 %) are private employee, 46(42 %)
are students and 4(4 %) are profession.
Hence, it inferred that majority of the respondents are students.

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CHART 3.6
OCCUPATION

13
19
7
16
42
4
Agriculture
Government employee
Private employee
Students
Profession

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3.8 TYPE OF FAMILY
The respondents are classified on the basis of their type of family and shown in the table
below.
TABLE 3.7
TYPE OF FAMILY
Family No. of Respondents Percentage (%)
Joint 30 27.3
Nuclear 80 72.7
Total 110 100

From the table (3.7) shows that, out of the 110 respondents, 30 (27.3 %) respondents are
joint family and 80 (72.7 %) respondents are nuclear family.
Hence, it could be observed that most of the respondents are nuclear family.

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CHART 3.7
TYPE OF FAMILY

27.3
72.7
Joint
Nuclear

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3.9 INCOME PER MONTH WISE CLASSIFICATION
The respondents are classified on the basis of their income per month and shown in the
table below.
TABLE 3.9
INCOME PER MONTH WISE CLASSIFICATION
Income Per Month No. of Respondents Percentage (%)
Below Rs. 10,000 7 6
Rs.10, 001 to Rs. 30,000 50 46
Rs.30, 001 to Rs. 50,000 40 36
Rs.50, 001 to Rs. 70,000 11 10
Above Rs. 70,000 2 2
Total 110 100

The table (3.9) shows that, out of 110 respondents, 7(6 %) respondents income per month
is below Rs. 10,000, 50 (46 %) respondents income per month range between Rs.10,001 to
Rs.30,000 and the 40 (36 %) respondents income per month range between Rs.30,001 to
Rs.50,000 and 11 (10 %) respondents income per month range between Rs.50,001 to Rs.70,000
and the rest 2(2 %) respondents income per month is above Rs.70,000.
Hence, majority of the respondents per month ranges between Rs.10, 001 to Rs. 30, 000.

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CHART 3.9
INCOME PER MONTH

6
46
36
10
2
0
5
10
15
20
25
30
35
40
45
50
Below Rs.10,000 Rs.10,001 to
Rs.30,000
Rs.30,001 to
Rs.50,000
Rs.50,001 to
Rs.70,000
Above Rs.70,000

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3.11 VODAFONE SERVICE
The respondents are classified on the basis of the selected service provider, and the
classification is shown for the following table.
TABLE 3.12
VODAFONE SERVICE
Service No. of Respondents Percentage (%)
Speed Process 36 33
Good Network 48 44
Cheaper Cost 20 18
Others 6 6
Total 110 100

Table 3.12 shows that among the 110 respondents, 36 (33 %) are choosing vodafone for
Speed Process, 48 (44 %) are choosing vodafone for Good Network and 20 (18 %) are choosing
vodafone for Cheaper Cost and the remaining 6 (6 %) are using others category.
Hence, it is inferred that most of the respondents are the reason of choosing vodafone for
Good Network.

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CHART 3.12
USING VODAFONE SERVICE

0
10
20
30
40
50
Speed
Process
Good
Network
Cheaper Cost
Others
33
44
18
6

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The respondents are classified on the basis of their awareness about Vodafone and their
use and the classification is shown below.
TABLE 3.13
Aware About Vodafone No. of Respondents Percentage (%)
Yes 110 100
No 0 0
Total 110 100

From the above table out of 110 respondents, 110(100 %) respondents are saying yes.
Hence, it is found that all the respondents are aware the Vodafone service.

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CHART 3.13

0
10
20
30
40
50
60
70
80
90
100
Yes
No
100
0
Column1

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3.13 WHICH SOURCE YOU CAME TO KNOW ABOUT VODAFONE
The respondents are classified on the basis of the source you came to know about the
Vodafone service provider and are shown in the table below.
TABLE 3.14
SOURCE OF VODAFONE
Source of Vodafone No. of Respondents Percentage (%)
Hoardings 20 18
Newspapers 25 23
Mouth Publicity 15 14
Total 110 100

Table (3.14) shows that out of 110 respondents, 50 (46 %) respondents have to know
vodafone service by hoardings, 25(23 %) to know the vodafone service through newspaper, 15
(14 %) by their mouth publicity.
Hence, it is found that majority of the respondents have been aware about the service

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CHART 3.14
SOURCE OF VODAFONE

46
18
23
14
0 0
5
10
15
20
25
30
35
40
45
50

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3.14 HOW LONG USE VODAFONE SERVICE
The period of using Vodafone service provider by the respondents have been classified
into four categories as Less than 1 month, 2-6 month, 6-12 month, more than 1 years and is
shows below.
TABLE 3.15
HOW LONG USE VODAFONE SERVICE
Period of using No. of Respondents Percentage (%)
Less than 1 month 18 16
2-6 month 36 33
6-12 month 30 27
More than 1 year 26 24
Total 110 100

From the above table 3.15 shows that out of 110 respondents, 18 (16 %) respondents are
using vodafone service for less than 1 month, 36(33 %) respondents are using vodafone service
for 2-6 month, 30 (27 %) respondents are using vodafone service for 6-12 month, and 26 (24 %)
respondents are using vodafone service for more than 1 year.
Hence, it is found that majority of the respondents are using the Vodafone service for a
period of 2-6 month.

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CHART 3.15
HOW LONG USE VODAFONE SERVICE

0
5
10
15
20
25
30
35
Less than 1 month 2-6 month 6-12 month More than 1 year
16
33
27
24

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3.15 KIND OF SERVICE USED BY THE RESPONDENTS
The respondents are classified on the basis of the kind of service used by the service
provider and are shown in the below.
TABLE 3.16
KIND OF SERVICE USED BY THE RESPONDENTS
Kind of Service No. of Respondents Percentage (%)
Post-paid 18 16
Pre-paid 92 84
Total 110 100

Table 3.16 shows that, out of 110 respondents, 18(16 %) are using post-paid service, 92
(84 %) are using pre-paid service.
Hence, it is inferred that majority of the respondents using pre-paid service.

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CHART 3.16
KIND OF SERVICE USED BY THE RESPONDENTS

16
84
0
0
Post-paid
Pre-paid

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3.16.1 POST-PAID USERS AVERAGE MONTHILY BILL
The respondents are classified on the basis of post-paid users average monthly bill.
TABLE 3.17
POST-PAID USERS AVERAGE MONTHILY BILL
Average Monthly Bill No. of Respondents Percentage (%)
Less than Rs.100 2 9
Rs. 101 to Rs.200 6 27.3
Rs.201 to Rs.300 6 27.3
More than Rs.300 8 36.4
Total 22 100

From the above table (3.17) shows out of 22 respondents, 2(9 %) respondents average
monthly bill is less than Rs.100, and 6(27.3 %) respondents average monthly bill is Rs.101 to
Rs.200, and 6(27.3 %) respondents average monthly bill is Rs.201 to Rs.300, and 8(36.4 %)
respondents average monthly bill is more than Rs.100.
Hence, majority of the respondents average monthly bill is more than Rs.300.

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CHART 3.17
POST-PAID USERS AVERAGE MONTHLY BILL

0
5
10
15
20
25
30
35
40
Less than Rs.100
Rs.101 to Rs.200
Rs.201 to Rs.300
More than Rs.300
9
27.3
27.3
36.4

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3.16.2 KINDS OF PACKAGE IN POST-PAID SERVICE
The respondents are classified on the basis of their package in post-paid service.
TABLE 3.17
KINDS OF PACKAGE IN POST-PAID
Kinds of Package No. of Respondents Percentage (%)
Internet Package 6 27
Family Package 10 45.5
Sms Package 5 23
Others 1 4.5
Total 22 100

From that above table 3.17 shows that out of 22 respondents, 6(27 %) respondents
package is for internet package, 10(45.5 %) respondents package it for family package, 5(23 %)
respondents package it for Sms package, and 1 (4.5 %) respondents package it for others.
Hence, majority of the respondents package is family packages.

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TABLE 3.17
KINDS OF PACKAGE IN POST-PAID

27
45.5
23
4.5
0
5
10
15
20
25
30
35
40
45
50
Internet package Family package Sms package Others

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3.17.1 PRE-PAID USERS DURATION OF RECHARGE
The respondents are classified on the basis of duration of recharge.
TABLE 3.18
PRE-PAID USERS DURATION OF RECHARGE
Duration of Recharge No. of Respondents Percentage (%)
Daily 10 11
Weekly 33 38
2Weeks once 10 11
Monthly 20 23
Anytime 5 6
Per month 10 11
Total 88 100

From above the table shows that out 88 respondents, 10(11 %) respondents duration of
recharge is daily, 33(38 %) respondents duration of recharge is weekly, 10(11 %) respondents
duration of recharge is 2weeks once, 20(23 %) respondents duration of recharge is monthly, 5(6
%) respondents duration of recharge is anytime, 10(111 %) respondents duration of recharge is
per month.
Hence, majority of the respondents recharge is weekly.

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CHART 3.18
PRE-PAID USERS DURATION OF RECHARGE

0
5
10
15
20
25
30
35
40
Daily
Weekly
2Weeks once
Monthly
Anytime
Per month
11
38
11
23
6
11

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3.17.2 PRE-PAID USERS AVERAGE RECHARGE AMOUNT
The respondents are classified on the basis of their average monthly bill.
TABLE 3.18
PRE-PAID USERS AVERAGE RECHARGE AMOUNT

Average Monthly Bill No. of Respondents Percentage (%)
Less than Rs.200 40 46
Rs.201 to Rs.400 30 34
Rs.401 to Rs.600 10 11
More than Rs.600 8 9
Total 88 100

From the above table shows that out of 88 respondents, 40(46 %) respondents average
recharge amount is less than Rs.200, 30(34 %) respondents average recharge amount is Rs.201 to
Rs.400, 10(11 %) respondents average recharge amount is Rs.401 to Rs.600, and 8(9 %)
respondents average recharge amount is more than Rs.600.
Hence, majority of the respondents recharge amount is less than Rs.200.

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CHART 3.18
PRE-PAID USERS AVERAGE RECHARGE AMOUNT

0
10
20
30
40
50
Less than Rs.200
Rs.201 to Rs.400
Rs.401 to Rs.600
More than Rs.600
46
34
11
9

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3.17.3 KINDS OF PACKAGE IN PRE-PAID
The respondents are classified on the basis of their Pre-paid package.
TABLE 3.18
KINDS OF PACKAGE IN PRE-PAID
Kinds of Package No. of Respondents Percentage (%)
Internet Package 30 34
Family Package 28 32
Sms Package 30 34
Total 88 100

From that above table 3.18 shows that out of 88 respondents, 30(34 %) respondents
package is for internet package, 28(32 %) respondents package it for family package, 30(34 %)
respondents package it for Sms package.
Hence, majority of the respondents package is internet packages, and Sms package.

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TABLE 3.18
KINDS OF PACKAGE IN PRE-PAID

34
32
34
Internet Package
Family Package
Sms Package

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3.18 WHICH SERVICE ARE MORE HELPFUL TO VODAFONE SERVICE
The respondents are classified on the basis of which services are more helpful to
Vodafone service.
TABLE 3.19
USING VODAFONE SERVICE
Service No. of Respondents Percentage (%)
Call rates 22 20
Sms service 30 27.3
Network 40 36.4
Total 110 100

Form the table 3.19 shows that 110 respondents, shows that, 22 (20 %) respondents are
using Call rates service, 30 (27.3 %) respondents are using Sms service and 40 (36.4 %)
respondents are using Network service and the remaining 18 (16.3 %) respondents are using
Thus, it is inferred that most of the respondents are using Network service.

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CHART 3.19
USING VODAFONE SERVICE

0
5
10
15
20
25
30
35
40
Call rate
Sms service
Network
20
27.3
36.4
16.3

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3.19 CUSTOMER CARE SERVICE
The table below shows the classification of respondents on the basis of their customer
care service.
TABLE 3.20
CUSTOMER CARE SERVICE
Customer care No. of Respondents Percentage (%)
Yes 95 86.4
No 15 13.6
Total 110 100

Table 3.20 shows that out of 110 respondents, 95 (86.4 %) respondents are using
customer care service and 15 (13.6 %) respondents are not using customer care service.
Thus, it is found out that majority of the respondents are using customer care service.

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CHAPTER 3.20
CUSTOMER CARE

86.4
13.6
0
0
Yes
No

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3.20 IF YES, HOW OFTEN YOU CALL TO CUSTOMER CARE
The table below shows the classification of respondents on the basis of their call to
customer care.
TABLE 3.21
CALL CUSTOMER CARE
Call to Customer care No. of Respondents Percentage (%)
Daily 10 10.5
Once a week 20 21
Once a month 30 31.5
Occasionally 35 37
Total 95 100

Table 3.21 shows that out of 95 respondents, 10 (10.5 %) respondents are call daily and
20 (21 %) respondents are call once a week and 30 (31.5 %) respondents are call once a month,
35(37 %) respondents are call to customer care occasionally.
Thus, it is found out that majority of the respondents are call customer care occasionally.

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CHAPTER 3.21
CALL CUSTOMER CARE

0
5
10
15
20
25
30
35
40
Daily
Once a week
Once a month
Occasionally
10.5
21
31.5
37

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3.21 WHAT PURPOSE YOU CALL TO CUSTOMER CARE
The table below shows the classification of respondents on the basis of their what
purpose you call to customer care in order to know the value added service, information
regarding new schemes, other queries, complaining, roaming facilities, and good network
coverage, free internet facilities.
TABLE 3.22
WHAT PURPOSE YOU CALL TO CUSTOMER CARE
Purpose No. of Respondents Percentage (%)
Information regarding new schemes 20 21
Other queries 15 16
Complaining 15 16
Roaming facilities 13 14
Good network coverage 12 13
Free internet facilities 10 10.5
Total 95 100

Form the above table 3.22 shows that out of 95 respondents, 10 (10.5 per cent)
respondents are speaking about customer care for value added service, 20(21 per cent)
respondents are speaking about customer care for information regarding new schemes, 15(16 per
cent) respondents are speaking about customer care for other queries, 15(16 per cent)
respondents are speaking about customer care for complaining, and 13(14 per cent) respondents
are speaking about customer care for roaming facilities, 12(13 per cent) respondents are speaking
about customer care for good network coverage and 10 (10.5 per cent) respondents are speaking
Hence, it is majority of the respondents are speaking about customer care for Information
regarding new schemes.

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CHART 3.22
WHAT PURPOSE YOU CALL TO CUSTOMER CARE

10.5
21
16
16
14
13
10.5
Information Regarding New
Schemes
Other Queries
Complaining
Roaming Facilities
Good Network Coverage
Free Internet Facilities

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3.23 CLASSIFICATION BASED ON CUSTOMER SATISFACTION
The customers are classified on the basis of their level of satisfaction on the various
service providers by the Vodafone service provider. The satisfaction level is categorized as
Excellent, Very Good, Average, Poor.
3.23.1 NETWORK
The table below shows the classification of respondents on the basis of their network
coverage.
TABLE NO 3.24
NETWORK COVERAGE
Level of Satisfaction No. of Respondents Percentage (%)
Excellent 50 45.5
Very Good 40 36.4
Average 20 18.1
Poor 0 0
Total 110 100

Form the above table shows that, out of 110 respondents, 50(45.5 %) respondents are told
network coverage is excellent, 40(36.4 %) respondents are told network coverage is very good
and 20(18.1 %) respondents are told network coverage is average.
Thus, it is observed that most of the respondents are told network coverage is excellent.

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3.23.2 SMS RATE
The table below shows the classification of respondents on the basis of their Sms Rate.
TABLE NO 3.25
SMS RATE
Level of Satisfaction No. of Respondents Percentage (%)
Excellent 15 13.6
Very Good 45 40.9
Average 35 31.9
Poor 15 13.6
Total 110 100

Form the above table shows that, out of 110 respondents, 15(13.6 %) respondents are told
Sms rate is excellent, 45(40.9 %) respondents are told Sms rate is very good and 35(31.9 %)
respondents are told Sms rate is average, 15(13.6 %) respondents are told Sms rate is poor.
Thus, it is observed that most of the respondents are told Sms rate is very good.

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3.23.3 NEW SCHEMES OFFER
The table below shows the classification of respondents on the basis of their New
Schemes Offer.
TABLE NO 3.26
NEW SCHEMES OFFER
Level of Satisfaction No. of Respondents Percentage (%)
Excellent 25 22.7
Very Good 45 40.9
Average 30 27.3
Poor 10 9.1
Total 110 100

Form the above table shows that, out of 110 respondents, 25(22.7 %) respondents are told
new schemes offer is excellent, 45(40.9 %) respondents are told new schemes offer is very good
and 30(27.3 %) respondents are told new schemes offer average, 10(9.1 %) respondents are told
new schemes offer is poor.
Thus, it is observed that most of the respondents are told new schemes offer is Very
Good.

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3.23.4CUSTOMER CARE
The table below shows the classification of respondents on the basis of their Customer
Care.
TABLE NO 3.27
CUSTOMER CARE
Level of Satisfaction No. of Respondents Percentage (%)
Excellent 20 18.2
Very Good 50 45.5
Average 30 27.3
Poor 10 9
Total 110 100

Form the above table shows that, out of 110 respondents, 20(18.2 %) respondents are told
customer care is excellent, 50(45.5 %) respondents are told customer care is very good and
30(27.3 %) respondents are told customer care is average, 10(9 %) respondents are told customer
care is poor.
Thus, it is observed that most of the respondents are told customer care is Very Good.

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3.23.5 RESEARCH OUTLETS
The table below shows the classification of respondents on the basis of their Research Outlets.
TABLE NO 3.28
RESEARCH OUTLETS
Level of Satisfaction No. of Respondents Percentage (%)
Excellent 10 9
Very Good 30 27.3
Average 30 27.3
Poor 40 36.4
Total 110 100

Form the above table shows that, out of 110 respondents, 10(9 %) respondents are told
research outlets is excellent, 30(27.3 %) respondents are told research outlets is very good and
30(27.3 %) respondents are told research outlets is average, 40(36.4 %) respondents are told
research outlets is poor.
Thus, it is observed that most of the respondents are told research outlets is Poor.

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3.23.6 CALL RATE
The table below shows the classification of respondents on the basis of their Call Rate.
TABLE NO 3.29
CALL RATE
Level of Satisfaction No. of Respondents Percentage (%)
Excellent 20 18
Very Good 40 36.4
Average 35 32
Poor 15 13.6
Total 110 100

Form the above table shows that, out of 110 respondents, 20(18 %) respondents are told
call rate is excellent, 40(36.4 %) respondents are told call rate is very good and 35(32 %)
respondents are told call rate is average, 15(13.6 %) respondents are told call rate is poor.
Thus, it is observed that most of the respondents are told call rate is Very Good.
.

52

The table below shows the classification of respondents on the basis of their Value Added
Service.
TABLE NO 3.30
Level of Satisfaction No. of Respondents Percentage (%)
Excellent 20 18
Very Good 35 32
Average 40 36.4
Poor 15 13.6
Total 110 100

Form the above table shows that, out of 110 respondents, 20(18 %) respondents are told
value added service is excellent, 35(32 %) respondents are told value added service is very good
and 40(36.4 %) respondents are told value added service is average, 15(13.6 %) respondents are
told value added service is poor.
Thus, it is observed that most of the respondents are told value added service is Average.

53

3.24 SATISFIED WITH VODAFONE SERVICE
The respondents are classified on the basic of their usage of satisfied with Vodafone
service.
TABLE 3.31
SATISFIED WITH VODAFONE SERVICE
Satisfied This Service No. of Respondents Percentage (%)
Yes 98 89.1
No 12 10.9
Total 110 100

The above table shows that, out of 110 respondents, 98(89.1 %) are satisfied Vodafone
service and 12(10.9 %) are not satisfied Vodafone service.
Thus, it is inferred that majority of the respondents utilize Vodafone service provider.

54

CHART 3.31
SATISFIED WITH VODAFONE SERVICE

0
10
20
30
40
50
60
70
80
90
Yes
No
89.1
10.9

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3.25 OTHER VODAFONE SERVICE PROVIDER UTILIZED BY RESPONDENTS

The respondents are classified on the basis of their usage of other service provider.

CHART 3.32
OTHER VODAFONE SERVICE PROVIDER UTILIZED BY RESPONDENTS

Utilized Other Service Provider No. of Respondents Percentage (%)
Yes 70 63.6
No 40 36.4
Total 110 100

The above table shows that, out of 110 respondents, 70(63.6 per cent) are using other
Vodafone service and 40 (36.4 per cent) are not using other Vodafone service.
Thus, it is inferred that majority of the respondents utilize other Vodafone service.

56

CHART 3.32
OTHER VODAFONE SERVICE PROVIDER UTILIZED BY RESPONDENTS

0
10
20
30
40
50
60
70
Yes
No
63.6
36.4

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3.22 RANK THE REASON GIVEN BY THE CUSTOMERS WHEN CHOOSING THEIR
SERVICE PROVIDER:
In order to find out the priority of different customers towards the obvious reasons for
availing Vodafone service provider, the simple average analysis is applied by consolidating
customers opinion and final rank is arrived based on the criterion, Lower the value, higher the
priority. These results are presented in the following table.
TABLE. 3.33
Factor influencing to take up the Vodafone service provider
Simple average
Reasons No. of respondents Percentage (%)
Good Network Coverage 37 33.6
Beneficial Call Tariffs 8 7
Free Sms 13 11.8
Free Dialogue 15 13.6
Good Customer Care 10 9
Roaming Facilities 7 6
Less Formalities 2 2
Quick Activation 6 6
Free Internet Facilities 9 8
Total 110 100

From the above table, it is observed that among the various reasons, the customers have
ranked good network coverage as 1
st
rank while selecting the vodafone service provider, then
followed by Free SMS, Good customer care, Call Tariffs, Roaming Facilities, Less Formalities,
Free dialogue, Quick Activation, Free internet Facilities, Value added service are the order of
their preference while choosing their service provider.

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CONCLUSION
Majority of the respondents satisfied with the roaming facilities, Call rate, SMS charge,
internet facilities and dialer tunes. The most of respondent highly satisfied with the network
coverage and customer care.