PROSPECTIVE CONSULTING

forward thinking for print online

BUSINESS PLAN
TREY WILLIAMS
CRAIG SIMS
PROSPECTIVE CONSULTING LLP.
751 E. 63rd Street
Kansas City, MO. 64113
816.674.7324
Prospective@gmail.com
1
I. TABLE OF CONTENTS
II.
III.
IV.
V.
VI.
VII.
VIII.
IX.
X.
EXECUTIVE SUMMARY
GENERAL COMPANY DESCRIPTION
PRODUCTS & SERVICES
MARKETING & COMPETITION
MARKETING OUR BUSINESS
OPERATIONAL PLAN
MANAGEMENT & ORGANIZATION
FINANCIAL PLAN
APPENDICES
(3)
(4)
(6)
(8)
(11)
(13)
(15)
(16)
(17)
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II. EXECUTIVE SUMMARY
Through the digital age of news and technology, our business of Prospective Consulting LLP
is ready to take on the challenge of turning revenue around for newspaper publications. The print
industry has been said to be on a decline for years, and with our business, we want to help news-
papers generate revenue through advertising, marketing and story-telling techniques that can get
that message out to consumers. These are key steps for newspapers to take in order to strive and
sustain, and we believe to have the abilities to not only increase their revenue, but will sustain and
profit in our own business as well.
With research in markets around the Kansas City Metro Area, our plan is to consult with
newspapers and reach them through a variety of our own marketing and advertising strategies.
One of the biggest key factors that will set our business apart is the fact that we will come to you,
in your newsroom or to your publications and work hands-on with you to get the job done. As we
believe to be highly qualified in all areas of newspapers, both print and online, we have seen been
key contributors to the newspaper world for years.
With the plan laid out, we come to you to ask for your assistance in funding our initial start-
up costs. We have some resources covered already, but ask for your help in covering our first few
months of expenses. We estimate a cost of a $19,724 loan for our average month of expenses,
which includes our office building in Kansas City, technology (computers, printers, etc.) and to
help pay wages for our two employees. Trey Williams and Craig Sims have constructed this busi-
ness in partnership form, where each takes a 50% stake in the business equally.
With your help, this can lead to a profit gain for both our business and newspapers around
the Kansas City area, and will help us thrive in the areas mentioned for the months and years to
come. We thank you for consideration and hope to hear from you in the future.
Sincerely,
Trey Williams
Craig Sims
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II. EXECUTIVE SUMMARY III. GENERAL COMPANY DESCRIPTION
Prospective Consulting will operate in the news or mass media industry. Our role in this
industry will be to help facilitate the adoption of new digital media methods for print publications
while setting up a strategy to reach and maintain successful sustainability in their respective mar-
ket.
In todays media, how news content is presented to readers is ever changing. With new
technologies entering the market and changing the production of content and the medium used to
reach consumers, print publications have found it difficult to adjust, transition and continue to suc-
ceed in the industry.
To help print media make this transition, Prospective Consulting will be an authority on new
methods and ideas entering the media industry. We will possess the knowledge, skills, creativity,
ideas and resources necessary to analyze potential clients online presence, or lack thereof and
strategically put together a plan specific to the publication to promote growth online as well as in
readership and advertising.
Mission Statement:
To facilitate growth online as well as in readership and advertising for print publications
wanting to succeed in their industry. We are committed to the future of the media industry and
helping media companies to continue to operate successfully.
Vision Statement:
To become an authority within the media industry on successful ways to utilize new tech-
nologies and methods as a means to facilitate growth for media companies.
Goals and Objectives:
As a company, Prospective Consulting wants to become an authority when it comes to what
media companies look to as a model for online strategies. We would like to accomplish this while
continuing to grow as a businesswed like to be able to show substantial growth in the first five-
seven years of operation. Prospective Consulting will start by consulting on small town newspa-
pers with smaller circulation. We would judge growth by the size of the publications we consult on,
the number of publications, the amount of revenue Prospective Consulting brings in and the in-
creasing size of Prospective Consulting. Through our first two-three years we as a company would
like to make a name for ourselves through successful marketing and consulting with our clients.
Through the three-five-year mark, Prospective Consulting would like to continue to make a name
for itself and working with small market newspapers, but while moving into the next largest mar-
ket, as outlined by our projections. Moving on to about a ten-year mark, Prospective Consulting
would like to continue to grow by moving up in markets and the size of our company, eventually
becoming an authority in the media industry.
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Business Philosophy:
Our business philosophy is to focus on the needs and desires of our clients as it pertains
to industry standards, but while continuing to strive to break the mold with unique and innovative
ideas. Our main focus as a company is the satisfaction of our clients through feedback and looking
at growth in clients readership and ad revenue.
With our services, we hope to begin by targeting small newspapers and other print pub-
lications in the Kansas City metro area and surrounding towns. These will be publications that
understand the importance of the services we provide within a industry that demands more and
more every day. These publications can range from those with absolutely no online presence or
strategy moving forward in this digital age, to publications looking to merely strengthen their on-
line presence as a means to see increased ad revenue and readership.
Some say the newspaper, or print industry, is dying, but Prospective Consulting believes the
industry is merely changing, and for the better. This industry is wide open because there are very
few companies and news organizations that have found a way to sustain growth in an ever-chang-
ing industry. New technologies, ideas, methods and mediums to present messages are constantly
being introduced into the industry. This gives Prospective Consulting an edge and means our
services will continue to be needed because we will remain up to date on what is going on in the
industry, what our clients readers want and be innovators within the industry.
We have the ability to be innovators and provide useful ideas to our clients because we are
young, out-of-the-box thinkers with journalistic minds. We know what it takes to be successful in
the news business, yet we have been produced be the new age and have accepted and been able
to strive with new technologies. In start-up and as Prospective Consulting grows, we will work
to hire the most innovative and creative minds in web development, marketing and digital/new
media coming out of college as a means to continue to offer innovative and unique ideas as well as
specialized strategies for online growth to our clients.
Ownership:
We feel the best way for our business to operate legally will be for us to go into a partner-
ship splitting the ownership at an even 50% between the two of us. This was the best option for
us because we feel we have all of the same goals and objectives when it comes to the day to day
operation as well as overall vision of Prospective Consulting. Going in as a partnership gives us
equal stake in the business and means neither of us would put forth nor have more of a responsi-
bility than the other. The social benefits we would receive from tax policies is also a positive.
5
IV. PRODUCTS & SERVICES
The service we offer is very simple. We offer ideas and well-thought out, specialized strat-
egies for print publications looking to transition and succeed online and in the digital age. Our
online, marketing and new media strategies will help to increase the readership, ad revenue and
overall online and new media presence of our clients.
Ideas cannot be duplicated. The people we will attract to work for us as our business grows
will be at the forefront of the media industry. We will sustain competitive advantage by offering
ideas and strategies that our clients and other print publications looking for such services cannot
find anywhere else. Our competitive advantage will come from the unique services, ideas, strate-
gies and growth we can give our clients. We will be doing things in this industry that no one else
has done prior.
Pricing:
Charging for our services will be mainly predicated off of the overall readership of our
clients, both online unique visitors and circulation. We figure the larger the readership, the larger
the market is that they operate in and more likely they are to bring in more advertising revenue. So
weve broken our base prices down into five readership sizes.
50,000 - Readers | $5,000
100,000 Readers | $12,000
500,000 Readers | $75,000
1 million Readers | $165,000
3 million + Readers | $200,000
*The number of readers is based both on circulation of print editions as well as the number of
unique visitors online.
After this base cost for our services we ask that our clients pay us 25% on all new ad rev-
enue brought in by our work. To properly determine whether our work is a direct correlation to
new ad revenue we will look at their past ad revenue through approximately 3-5 years through all
seasons and use that as a basis once our work begins to show results. This will be done on a con-
tract basis and we will reevaluate our contracts with clients approximately every three weeks, as
our work continues to take affect and ad revenue changes.
6
Technology:
Small business bundle (Verizon)
iPhone 4s (4 Verizon)
MacBook Pro with Retina Display 15 (3)
iMac 21.5
Adobe CS6 Design and Web Premium (2)
Epson WorkForce Pro WP-4530 All-in-One Printer
Epson EX7210 WXGA 3LCD Projector
Elite Screens 80 Manual Projector Screen
RCA 25800 8-Line Phone System Starter Pack With Router And 2 Corded Base
Stations (2)
Time Warner Cable Business Class Phone (2 lines)
Furniture:
14 Wood Veneer Racetrack Conference Table
OfficeMax Fausto II Mesh Executive Chair (12)
60" x 30" Double Pedestal Desk by Office Source (4)
Couch (3)
Coffee Table
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V. MARKETING & COMPETITION
Market Research:
The target market for Prospective Consulting will be the Kansas City metro area as well as
surrounding small towns. We chose downtown Kansas City to house our business because it is a
strong market with a number of small publications both in the metro area and surrounding towns.
For the way that we want to run Prospective Consulting, Kansas City is a great central location. It
gives us access to a lot of good start up markets while also allowing us to build the image we have
for the future of our company.
Looking to the future for our company, we would like to expand from just the Kansas City
metro area and surrounding towns to the Midwest region as a whole. We think since we want to
start with a somewhat expanded market, growing to a regional presence will be a little easier. Any
competition we have, have not yet made it into our market.
Economics:
Our market is the Greater Kansas City Metro Area which includes nine cities: Kansas
City; Overland Park; Kansas City, KS; Independence; Olathe; Lees Summit; Shawnee;
Blue Springs and Lenexa.
o The Greater Kansas City Metro spans 7,952 square miles with a population of
2,035,335 (29th in the U.S.)
The need for a consulting firm offering services to print publications looking to
transition in the digital age is pretty high in our market and most others.
The trends in our target market and the industry as a whole are always changing
moving more and more to an online first and only mindset. Our clients want what
their readers want, which is visually appealing ways to consume news and other
media messages. They want new, interesting and innovative ways to get information.
This industry is virtually wide open, which means the opportunity for growth is there
as long as we take advantage of our opportunities.

Listed below are our barriers to enter our target market/industry. We understand that over-
coming these barriers will take time. Overcoming some of the barriers that we recognized would
mean putting together creative and innovative marketing, as well as making sure we back up our
ideas with the results our clients want to see. Accomplishing this will mean making a name for our-
selves, which we will do.
Reputation
High Marketing Costs
Training and Skills
Research and Knowledge
8
The following are areas that we recognize could possibly affect our business as we con-
tinue to grow. The success of our entire company is predicated on staying up to date with the latest
trends and technology, as is continued growth through the following possible affects.
Change in Technology This can only be could for our business, as long as remain
at the forefront of all new technology entering our industry. New technologies will
continue to change how our industry operates has it has for the past 10 years. This
means that print publications will need continued guidance as to how to adopt these
new technologies entering the industry.
Change in Government Regulations We dont anticipate any changes in
government regulations on our industry, therefore, we dont expect any affects
negative nor positive on our business. Because the industry we will operate in is
protected by the First Amendment a change here is unlikely, unless there is a change
in how the internet is used which would have a great effect on our business and
possibly limit some of our creativity and freedom in consulting with clients.
Change in the Economy The obvious way that this will affect us is our clients wont
have the money to pay us if there is a negative change in the economy. Our clients
wont be able to bring the same amount of ad revenue causing a trickle-down effect
ending with us. A negative change in the economy could also mean that if we were
to get a project to work on, the results that we garauntee along with our pricing
model would have to be shifted to account for companies not being able or willing to
by advertising with our clients despite our work. With a positive change in the econo
my we would expect a reverse of the same results.
Change in the Industry We consider changes in our industry to coincide with any
changes in trends and technologies and foresee the same results as listed above.
Services:
Features and Benefits The services we offer will vary from publication to publication de-
pending on what area(s) they feel they need the most help in and what area(s) we consider to be
problematic.
We offer consulting on how to transition to and improve the success of web sites through us-
ability testing, SEO analysis, web layout and design and providing web exclusive content. As far as
content online goesvideo, audio, interactive media and how to optimize utilization of these and
other forms of multimedia. These will be innovative methods that are specialized to our clients
needs as well as the needs of their readership.
We offer consulting in the social media fashion, how to use social media properly as a
news/media organization, how to connect to readers in a fashion that keeps them coming back
and wanting more. This is an important aspect of what we can do. We want our clients to under-
stand that not only are things online now, but they are mobile and their readers want the news as
soon as it happens and social media is often the best way to give them what they need.
9
We also offer consulting in the marketing fashion. We feel it is important for our clients to
change their mindset moving into this digital age and sort of rebrand themselves to their users
as a source for not just news content but more exciting, entertaining and creative media content
online.
Another consulting aspect we offer that goes hand-in-hand with marketing a little, is how to
successfully keep the brand of their print publication with the new and improved presence of their
online, and how to interlock the two to play off of one another effectively.
On top of these services we will continue to keep our clients on at their request, following
up with them on regular basis and going in for any after-sale servicesfixes, training, support
etc.
We are willing to provide other services at the request of our clients as they feel fit, these
are just a few of the basic sure fire services that we can offer to each of our clients.
Customers We will sell our services to media companies in the Greater Kansas City Metro
area and surrounding small towns. Our customers tend to be stubborn in their approach and ac-
ceptance to digital media, it is part of our job to overcome their resistance. Geographic locations
for our customers differ and each client we take on will require a specialized strategy. Our custom-
ers do not like to take risk, but are seeing continued decline in the acceptance of their print publi-
cations.
Competition:
After looking into what our competitive advantages are and what other companies may
compete with us in our market, we found no direct competitors. Though there are thousands of
companies that do social media and website consulting, we feel that our services are very spe-
cialized and therefore allow us to enter a sub-market with virtually no competition. These Web
design and social media consulting firms dont do work with news/media organizations, but thats
not to say that they cant or wont.
There are companies such as Town News that offer CMS, or content management systems
to news organizations, however we do not consider them to be a competitor for Prospective Con-
sulting, mainly because they simple offer the medium and not the knowledge to optimize their
website and succeed in the industry.
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VI. MARKETING OUR BUSINESS
Niche:
Our company will service small market newspapers without the time, resources or knowl-
edge to put together a successful plan/strategy plan to succeed in the online/digital media
arenaprint publications looking to make the jump online with measured calculated success.
Strategy:
Our marketing strategy for our business will center around the three Cs: the customer,
competitor and the corporation, with major emphasis on the customers. For our first six months to
a year we want to focus on our imagegetting our name out there as much as possible as well as
making sure potential client in our market know what we offer and why they need our services,
whether they realize it or not. To do this we plan to attend conferences and events where our po-
tential clients will be. We also plan to make house calls and pitch our business/services to po-
tential clients. Though we want to maintain our modern and creative image and be seen as inno-
vative, ground-breaking thinking, its important that we realize that a lot of our clients are from an
older generation and we need to be able to reach and market to them successfully.
Since we want to offer successful strategies for moving print online, we ourselves need to
present ourselves successfully online. All the things we plan to put into our clients websites we
need to be able to implement into our own. Anyone searching for our services need to be able to
find us online, be impressed and intrigued just based off our website. Our website will be premier
with its hopefully industry leading usability, SEO and presentation of content.
Promotion:
Our main way to promote our business, at least in the start-up months, will be by word-of-
mouth/reference, social media and taking pitches to potential clients. We dont just want to get our
name out there and have people know what it is we do, but we want to get out there an tell people
what we do, what we can do for their publication and why its important. With that in mind we also
want to promote our business and services by having booths at journalism conferences, we want
to get on talk radio and possibly hold hangouts or engage potential clients in a social media fo-
rum. This will also help to stimulate our word-of-mouth promotion.
As we continue to grow, work with clients and brand ourselves we feel advertising with our
clients would be a good way to continue to promote our business.
Promotional Budget:
For our startup, well put $1,500 aside to begin our promotional budget. For our operational
budget, as our business moves on and grows, we want to put aside $500. Putting money into mar-
keting isnt of the utmost importance to us seeing as promoting our business will come mainly
from referral and successful results from our work.
11
Pricing:
We based our pricing model solely off the projected advertising revenue of media com-
panies in our target market. We believe that the amount we ask for from each client is reasonable
when considering the revenue they bring in. We anticipate that providing our services wont cost
us so what revenue we bring in will go mostly to continuing the day to day operations of Pro-
spective Consulting LLP. Since we are entering a virtually untouched specialized market, and
once we ensure our target market understands the importance of what it is were offering, we can
charge what we want within reason. Its our belief that weve done that.
Proposed Location:
For us, location is key to maintaining the image that we want to portray. The industry we are
entering is one that is not easily penetrable, so we need to present ourselves professionally in
every aspect of our business including its location, building and interior. We need to operate in an
acceptable neighborhood in the Greater Kansas City Metro area, preferably close to the mecca,
downtown Kansas City. We feel downtown is seen as a business district in this market where a lot of
consulting firms and creative companies, such as ad agencies operate. That is the image we would
like to portray. Downtown gives any of our clients who come to our business a convenient place
to meet with ample parking, interior space and it is consistent with our image and what potential
clients would expect from such a business.
Distribution Channels:
As previously stated in the promotions section of our business plan, we will sell our services
using a number of different avenues such as, but not limited to, prior and or current clients as well
as others in the industry referring our business to other news/media publications. We will take
our business to potential clients giving pitches and by using the web and social media. These are
methods that will be conducted by us at Prospective Consulting.
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VII. OPERATIONAL PLAN
Production:
Outside of any services were offering while dealing directly with our clients in their offices,
our services, research and creative processes will take place from within our offices located in
downtown Kansas City or surrounding districts. Any production that we do to service our clients,
we can do within our business without having to outsource anything.
Since what we offer could be described as an intangible, things such as inventory control
and actual product development will not concern us.
Location:
For a consulting firm, being in a business district in a downtown area makes the most sense
due to the atmosphere of the location. This is the type of atmosphere Prospective Consulting will
operate, allowing us access to a lot of different publications in our market and giving potential
clients a convenient and comfortable destination. Whether we operate in a loft type, open, modern
space or more of a traditional office space we dont think that will make or break our business but
we are aware of the positives and negatives to both, the biggest and most relevant probably being
that an open, loft space would promote creativity and innovation while a traditional office space
might squander that. For this reason we think that operating out of an open, more modern space
will suit Prospective consulting better, as long as we have the space for a conference room and the
potential to grow and adapt within the space.
Listed below are the top three picks for a location for Prospective Consulting.
Brookeside Loft Space
751 East 63rd Street
Kansas City, MO. 64113
$950/Month (1,650 SF)
Main Street Office
850 Main Street
Kansas City, MO. 64105
$71.17/SF (45,668 SF)
Crown Center Office
2300 Main Street
Kansas City, MO. 64108
Per person pricing for lease (750 SF)
Access:
As a consulting firm catering to its clients it is most definitely important to us that our of-
fices are easy to access. All three of our proposed offices are located on popular streets with easy
access from major highways. Kansas City is a central hub for our market, so operating from there
makes the most sense as far as convenience and access go. We plan to operate under normal 8-5
business hours.
Legal Environment:
13
We plan to work within the legal constraints put in place by the industry we operate in. We
would require legal services to trademark our name/logo as well as copyrights on our intellec-
tual property. We would do this to prevent any of our clients from taking what work weve done for
them and abusing it or passing it as something other than our work.
Personnel and Operations:
We will start business with a small number of employees. We know that during the startup
and early years of our business we will share the workload among us, but we will continue to look
for ample opportunities for growth. Below is a list of our employees.
Trey Williams Executive Consultant & Co-Owner of Prospective Consulting (salary 48,000)
Professional Transformative Leadership Style
While managing day-to-day operations of the company, will work on consulting projects.
Craig Sims Executive Consultant & Co-Owner of Prospective Consulting (salary 48,000)
Professional Transformative Leadership Style
While managing day-to-day operations of the company, will work on consulting projects.
Web Director (salary 35,000)
Professional
Will work on web publishing as well as interactive digital media while assisting on consulting
projects
Office Assistant (hourly wage, figured into monthly expenses)
Skilled with experience
Will do office duties (ie: answer phone calls) and help to manage expenses and finances.
We will try to hire sharp minds with go-getter mentalities right out of college to work with us and
help facilitate the growth of Prospective Consulting LLP.
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VIII. MANAGEMENT & ORGANIZATION
Though Trey Williams will likely take most of the responsibility in handling every day man-
agement and operations at Prospective Consulting due to prior experiences, this will be a joint
venture between both parties. We anticipate that once procedures and operations are in place and
other employees know what is expected from them on a daily basis that Prospective Consulting,
from a day-to-day stand point, will begin to run itself with few hitches.
Professional & Advisory Support:
Board of Directors:
Trey Williams
Craig Sims
Advisory Board:
Paul Conley Editorial Director at MBT Media and Owner of Paul Conley Consulting
New York, NY
Rob Curley Deputy Editor at The Orange County Register
Santa Ana, CA
Ty Stevens Freelance Web Publisher
Mesquitte, TX
Professional Support:
Humphrey, Farrington & McClain, P.C.
Kansas City, MO
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IX. FINANCIAL PLAN
12-Month Sales Projection & Analysis:
We have flat rates set for each tier/size of the publications within our market. While project-
ing our sales for the first 12 months we wanted to keep in mind the likelyhood of us entering the
market with high a reputation and clients lining up for our services. We tried to simulate a gradual
and possible growth in the first year, not even breaking into the larger tiers we have set up in our
pricing model. On top of all of that, we tried to account slightly for possible amount of money well
bring in from our clients ad revenue. We wanted it to display natural trends as it pertains to the
advertising world.
Break-Even Analysis
After doing our 12-month sales projection we were able to calculate our break-even/
break-through analysis. You can see in Appendice C that we break-through at around the month
four mark. We slip back down, but then quickly break through and sustain our volume from there
on out. We understand that this is based solely off of our projections and analysis of sales and the
market and that things can change as we continue to operate.
Cost/Pricing Analysis
Because we decided not to charge our clients by the hour, we did not worry too much about
the cost vs. pricing. We set a flat rate and then our paid based off whatever additional advertising
revenue is brought into our clients company. Since we set our business up this way, as long as we
can handle however many projects we might have at one, before results begin to suffer, we can
take them on with no cost to us. However, we understand also that working like this does not ben-
efit us either in terms of bringing in as much money as we might otherwise be able to.
16
X. APPENDICES
Appendice A (Technology Analysis)
Technology: Small Business Bundle (Cell Phones)
Quantity: 2 Year
Contract
Priority: 1
Substitutes? Sprint or AT&T
Vendor: Verizon
Wireless

Initial Cost: $80.00 Contract Required?: YES NO
Continuing
Costs:
$80.00 (monthly) Contract Required?: YES NO

Technology: iPhone 4 Quantity: 4 Priority: 1
Substitutes? Samsung Galaxy S II/ Windows Phone 8X by HTC
Vendor: Verizon
Wireless

Initial Cost: $0 (With 2-year plan) Contract Required?: YES NO
Continuing
Costs:
Cost of phones is spread over two years and built into
regular monthly charges.
Contract Required?: YES NO

Technology: 15 MacBook Pro with Retina Display Quantity: 3 Priority: 1
Substitutes? Sony Vaio X Series, Toshiba, HP, Dell Vendor: Apple
Initial Cost: $2,199.00 (3) Contract Required?: YES NO
Continuing
Costs:
None Contract Required?: YES NO

Technology: 21.5 iMac Quantity: 1 Priority: 1
Substitutes? Sony, Toshiba, HP, Dell Vendor: Apple
Initial Cost: $1,299.00 Contract Required?: YES NO
Continuing
Costs:
None Contract Required?: YES NO

Technology: Adobe CS6 Design and Web Premium (Software) Quantity: 2 Priority: 1
Substitutes? Microsoft Paint Vendor: Adobe
Initial Cost: $375.00 (2) Contract Required?: YES NO
Continuing
Costs:
None Contract Required?: YES NO

Technology: Epson WorkForce Pro WP 4530 All-in-One Printer Quantity: 1 Priority: 2
Technology: Epson WorkForce Pro WP 4530 All-in-One Printer Quantity: 1 Priority: 2
Substitutes? Canon, Brother, HP Vendor: Epson
Initial Cost: $189.99 Contract Required?: YES NO
Continuing
Costs:
None Contract Required?: YES NO

Technology: Epson EX7210 WXGA 3LCD Projector Quantity: 1 Priority: 2
Substitutes? Canon, Brother, HP Vendor: Epson
Initial Cost: $599.99 Contract Required?: YES NO
Continuing
Costs:
None Contract Required?: YES NO

Technology: RCA 25800 8-Line Phone System Starter Pack Quantity: 1 Priority: 3
Substitutes? AT&T, Panasonic Vendor: RCA
Initial Cost: $599.99 Contract Required?: YES NO
Continuing
Costs:
None Contract Required?: YES NO

17
Technology: Epson WorkForce Pro WP 4530 All-in-One Printer Quantity: 1 Priority: 2
Substitutes? Canon, Brother, HP Vendor: Epson
Initial Cost: $189.99 Contract Required?: YES NO
Continuing
Costs:
None Contract Required?: YES NO

Technology: Epson EX7210 WXGA 3LCD Projector Quantity: 1 Priority: 2
Substitutes? Canon, Brother, HP Vendor: Epson
Initial Cost: $599.99 Contract Required?: YES NO
Continuing
Costs:
None Contract Required?: YES NO

Technology: RCA 25800 8-Line Phone System Starter Pack Quantity: 1 Priority: 3
Substitutes? AT&T, Panasonic Vendor: RCA
Initial Cost: $599.99 Contract Required?: YES NO
Continuing
Costs:
None Contract Required?: YES NO

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Appendices B (Competition Analysis)
Factor Me Strength Weakness
Competitor
A
TouchStone
News
Consulting
Competitor
B
TownNews
Importance
to
Customer
Products
Consulting in
digital news
age (marketing,
advertising,
online, etc)


Yes
Offer
consulting
advice to
reform to
digital age. A
lot of talking,
not showing
for their
website.
Offer a content-
management
system.
Basically just
templates for
online
newspapers
High
Price
Easy to
understand,
also have
incentives and
discounts
available.
Yes N/A
Once again,
little to no
information on
this.
Prices vary
based on type
of template
desired.
High
Quality
We like to think
high quality.
Yes Says that they
have good
ideas and
good quality
Decent.
However, if
there is a lack
in quality a
consumer has
little control of
fixing issues.
High
Selection
Variety of
consulting and
demonstration
methods i.e.
branding,
online
improvements,
research.
Yes N/A
Little
explanation
other than
talking about
ways to
imrove.
Very limited.
Either you use
their template
for online, or
you dont.
High
Service
We come to
you, work with
you in your
place of
Yes N/A Good quality.
Get back to
consumers in a
reasonable
amount of time.
High

19
20
Factor Me Strength Weakness
Competitor
A
TouchStone
News
Consulting
Competitor
B
TownNews
Importance
to
Customer
business. Helpful.
Reliability
Yes. Will lower
percentage
increase for ad
revenue.
Yes N/A Buy templates,
and if not
successful, the
consumer
however has
already bought
it.
High
Stability
Brand new
market. Hope to
gain stable
entry in a mere
couple of
months.
No Relatively
new. Not a
strong base.
Very stable,
successful
market and
highly used
among
colleges.
Medium
Expertise
Yes. Qualified
consultants and
developers in
demanding
areas.
Yes C.E.O. has
many
qualifications.
Not sure after
him.
Yes. Strong
web devlopers,
online website.
Medium
Company
Reputation
New company.
However strong
advertising
techniques to
get started.
No. N/A Highly
recommended
to be a source
in revamping
online content.
Medium
Location
K.C. Area. Over
9 cities.
Yes Iowa/Missouri
area.
All online. Medium
Appearance
Good Market
segmentation.
Strong
branding.
Yes Bad. Only
information is
on
blogspot.com
Solid online,
not much else
in terms of
appearance.
High
Sales
Breaking down
of important
Yes N/A Prices set. Not
much, if at all in
High
Factor Me Strength Weakness
Competitor
A
TouchStone
News
Consulting
Competitor
B
TownNews
Importance
to
Customer
Method financials. Easy
to understand.
negotiating.
Credit
Policies
Have set aside
some room for
credit, in terms
of monthly
predictions.
Yes N/A N/A Medium
Advertising
Strong
database in
advertising
techniques,
brand and LLP.
Yes Not good.
Name is not
really out
there or
presented.
Medium
Image
Good branding
techniques.
Easy to
remember
Yes None really.
Not a good
site, nor is
there much to
view about the
company.
Strong, but lack
much of an
image. Once
again, mostly
just in form of
templates to be
sold.
High

21
Appendices C (12 Month Sales Projection)
S
a
l
e
s

F
o
r
e
c
a
s
t

(
1
2

M
o
n
t
h
s
)
P
r
o
s
p
e
c
t
i
v
e

C
o
n
s
u
l
t
i
n
g

L
L
P
.
F
i
s
c
a
l

Y
e
a
r

B
e
g
i
n
s
1
2
-
m
o
n
t
h

S
a
l
e
s

F
o
r
e
c
a
s
t
J
a
n
-
1
3
F
e
b
-
1
3
M
a
r
-
1
3
A
p
r
-
1
3
M
a
y
-
1
3
J
u
n
-
1
3
J
u
l
-
1
3
A
u
g
-
1
3
S
e
p
-
1
3
O
c
t
-
1
3
N
o
v
-
1
3
D
e
c
-
1
3
A
n
n
u
a
l

C
l
i
e
n
t
s

C
o
n
s
u
l
t
e
d
1
1
1
2
2
2
2
2
2
2
2
2
2
1
S
a
l
e

p
r
i
c
e
5
,
0
0
0
.
0
0
5
,
0
0
0
.
0
0
1
2
,
0
0
0
.
0
0
5
,
0
0
0
.
0
0
1
2
,
0
0
0
.
0
0
1
2
,
0
0
0
.
0
0
5
,
0
0
0
.
0
0
1
2
,
0
0
0
.
0
0
1
2
,
0
0
0
.
0
0
1
2
,
0
0
0
.
0
0
1
2
,
0
0
0
.
0
0
1
2
,
0
0
0
.
0
0
T
O
T
A
L
5
,
0
0
0
5
,
0
0
0
1
2
,
0
0
0
1
0
,
0
0
0
2
4
,
0
0
0
2
4
,
0
0
0
1
0
,
0
0
0
2
4
,
0
0
0
2
4
,
0
0
0
2
4
,
0
0
0
2
4
,
0
0
0
2
4
,
0
0
0
2
1
0
,
0
0
0
A
d

R
e
v
e
n
u
e
1
0
0
0
0
1
0
0
0
0
1
5
0
0
0
2
2
0
0
0
2
6
0
0
0
2
4
0
0
0
2
0
0
0
0
2
9
0
0
0
2
7
0
0
0
3
2
0
0
0
3
1
0
0
0
2
8
5
0
0
2
7
4
5
0
0
P
e
r
c
e
n
t
a
g
e

o
f
0
.
2
5
0
.
2
5
0
.
2
5
0
.
2
5
0
.
2
5
0
.
2
5
0
.
2
5
0
.
2
5
0
.
2
5
0
.
2
5
0
.
2
5
0
.
2
5
T
O
T
A
L
2
,
5
0
0
2
,
5
0
0
3
,
7
5
0
5
,
5
0
0
6
,
5
0
0
6
,
0
0
0
5
,
0
0
0
7
,
2
5
0
6
,
7
5
0
8
,
0
0
0
7
,
7
5
0
7
,
1
2
5
6
8
,
6
2
5
M
o
n
t
h
l
y

t
o
t
a
l
s
:

A
l
l

C
a
t
e
g
o
r
i
e
s
7
,
5
0
0
7
,
5
0
0
1
5
,
7
5
0
1
5
,
5
0
0
3
0
,
5
0
0
3
0
,
0
0
0
1
5
,
0
0
0
3
1
,
2
5
0
3
0
,
7
5
0
3
2
,
0
0
0
3
1
,
7
5
0
3
1
,
1
2
5
2
7
8
6
2
5
22
Appendices D (Break-Even Analysis)
M
o
n
t
h

1
M
o
n
t
h

2
M
o
n
t
h

3
M
o
n
t
h

4
M
o
n
t
h

5
M
o
n
t
h

6
M
o
n
t
h

7
M
o
n
t
h

8
M
o
n
t
h

9
M
o
n
t
h

1
0
M
o
n
t
h

1
1
M
o
n
t
h

1
2
T
o
t
a
l
S
a
l
e
s
7
,
5
0
0
7
,
5
0
0
1
5
,
7
5
0
1
5
,
5
0
0
3
0
,
5
0
0
3
0
,
0
0
0
1
5
,
0
0
0
3
1
,
2
5
0
3
0
,
7
5
0
3
2
,
0
0
0
3
1
,
7
5
0
3
1
,
1
2
5
2
7
8
,
6
2
5
E
x
p
e
n
s
e
s
1
9
,
7
2
3
1
9
,
7
2
3
1
9
,
7
2
3
1
9
,
7
2
3
1
9
,
7
2
3
1
9
,
7
2
3
1
9
,
7
2
3
1
9
,
7
2
3
1
9
,
7
2
3
1
9
,
7
2
3
1
9
,
7
2
3
1
9
,
7
2
3
2
3
6
,
6
7
7
P
r
o
f
i
t
(
1
2
,
2
2
3
)
(
1
2
,
2
2
3
)
(
3
,
9
7
3
)
(
4
,
2
2
3
)
1
0
,
7
7
7
1
0
,
2
7
7
(
4
,
7
2
3
)
1
1
,
5
2
7
1
1
,
0
2
7
1
2
,
2
7
7
1
2
,
0
2
7
1
1
,
4
0
2
4
1
,
9
4
8
B
r
e
a
k
e
v
e
n

A
n
a
l
y
s
i
s
0
5
,
0
0
0
1
0
,
0
0
0
1
5
,
0
0
0
2
0
,
0
0
0
2
5
,
0
0
0
3
0
,
0
0
0
3
5
,
0
0
0M
o
n
t
h

1
M
o
n
t
h

2
M
o
n
t
h

3
M
o
n
t
h

4
M
o
n
t
h

5
M
o
n
t
h

6
M
o
n
t
h

7
M
o
n
t
h

8
M
o
n
t
h

9
M
o
n
t
h

1
0
M
o
n
t
h

1
1
M
o
n
t
h

1
2
S a l e s
S
a
l
e
s
E
x
p
e
n
s
e
s
N
o
t
e
:

B
r
e
a
k
e
v
e
n

o
c
c
u
r
s

w
h
e
n

t
h
e

B
l
u
e

l
i
n
e

(
S
a
l
e
s
)

c
r
o
s
s
e
s

t
h
e

R
e
d

l
i
n
e

(
e
x
p
e
n
s
e
s

2
0
0
3

T
h
e

O
n
e

P
a
g
e

B
u
s
i
n
e
s
s

P
l
a
n

C
o
m
p
a
n
y
.


A
l
l

R
i
g
h
t
s

R
e
s
e
r
v
e
d







F
o
r

a
d
d
i
t
i
o
n
a
l

i
n
f
o
r
m
a
t
i
o
n

o
n

o
t
h
e
r

p
r
o
d
u
c
t
s

o
r

s
e
r
v
i
c
e
s

v
i
s
i
t

w
w
w
.
o
n
e
p
a
g
e
b
u
s
i
n
e
s
s
p
l
a
n
.
c
o
m
23
Appendices E (Monthly Expenses)
Monthly Expense Calculation
Salaries 12500
Hourly Wages 2560
Outside Services 0
Office Supplies & Postage 175
Dues & Subscriptions 0
Donations 0
Rent 950
Telephone 240
Utilities 0
Loan Payment 333.11
Advertising & Promotions 500
Truck & Vehicle 0
Travel 400
Payroll Taxes 0
Taxes, Licenses & Permits 120
Legal & Accounting Services 500
Insurance 1150
Repairs & Maintenance 20
Bad Debts 150
Miscellaneous (unspecified) 125
TOTAL MONTHLY EXPENSES 19723.11
YEARLY EXPENSES 236677.32
Includes Permits in both Missouri and Kansas
Includes Four Iphone 4's and a landline phone
$4,000 a month for Trey and Craig a piece, $3,500 a month for web dev.
Includes Promotional Marketing Technique (Pens, Business Cards, etc.)
24