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Research problem area: The problem of my research area is where by the
consumer goes to buy juice at retail store having no knowledge of any brands but
what influences his decision to buy a particular brand of juice for example
packaging. Hence a consumer’s behaviorism in this situation is my research area
and problem
Consumer’s priority towards packing: When the consumer is selecting the product
to what percentage is packaging important in his mind when he is taking the buying
decision. In this I want to know what actually goes on in a consumers mind when he
sees varieties of juices on the shelves and is he considering packaging as his ideal
factor for consuming the product or some other factors like quality, price etc .
Time Horizon: Cross sectional because of time constraints the research couldn’t
not be researched for a long time hence the results are short term based hence
cross sectional.
Data collection method: Secondary data because the statistics and percentages
of choice are difficult to measure hence must be referred to them from outside
material.
2.) Observation: because understanding the buying behavior and customer
perception observation is the best medium to attain fully fledged results and most
of the times what you see is what u believe.
4.) Questionnaires: in this I will include various brands and ask them to rate their
preference starting from 1 to 10 and then to give a brief reason as to why they have
rated their preference accordingly.
5.) Peer group: I will formulate and accumulate 2 to 3 peer groups and understand
their ideas and beliefs and talk to them my peer groups would be customers,
managers of retail stores. Will try and gain as much information as possible to get
an in depth knowledge of what their idea is on packaging and behaviorism.
2.) www.packagingcovenant.org.au
3.) http://books.google.ie/books?
id=hOt8Cud4FMwC&pg=PA186&lpg=PA186&dq=packaging+inrelation+to+consumer+behaviou
rism&source=bl&ots=zoTi2Wh3Kp&sig=0GKqmrFJbNEHXTeunFr_NovRKas&hl=en&ei=zBXpSt
D0Ls6F_AaV4JyZDw&sa=X&oi=book_result&ct=result&resnum=1&ved=0CBIQ6AEwAA#v=one
page&q=&f=false