GLOBAL CATEGORY LEADER FOR HOME and LIVING Kinnevik Capital Markets Day May 2014 how does that work for Home24? >EUR100m net sales run-rate Return quota 10% powerful unit economics and negative working capital.
GLOBAL CATEGORY LEADER FOR HOME and LIVING Kinnevik Capital Markets Day May 2014 how does that work for Home24? >EUR100m net sales run-rate Return quota 10% powerful unit economics and negative working capital.
GLOBAL CATEGORY LEADER FOR HOME and LIVING Kinnevik Capital Markets Day May 2014 how does that work for Home24? >EUR100m net sales run-rate Return quota 10% powerful unit economics and negative working capital.
Kinnevik Capital Markets Day May 2014 How do you buy furniture today? Great assortment Great leadtimes Great customer service Great shop & content Great fulfillment Great prices What do you need in order to sell furniture online? Now that customers are happy. how does that work for Home24? >100m net sales run-rate Return quota <10% Powerful unit economics and negative working capital Note: All figures unaudited and preliminary Basket sie >!00 Positive profit contributions after variable costs already at st purchase. !oyalty effects within first " months# >10 "t first purc#ase >1$ %it#in 1 st mont# Profitable loyalty! >!0 %it#in 1&0 da's Note: Data for Home24 Europe December 201 co!ort" All figures unaudited and preliminary $oes the model only work in %ermany? Home24 as clear mar#et leader in core mar#ets! $oday% already &40' of re(enues outside of )ermany Latin America Europe Note: All figures unaudited and preliminary &his all looks so easy. How do you do that? (erticall' integrated )usiness wit# in-dept# sourcing e*pertise in "sia and +,, Proprietar' logistics infrastructure wit# deep ,-. integration wit# suppliers /0#e gold standard1 in performance marketing 2eav' tec# focus wit# ver' data-driven3 quantitative approac# -ifferentiated inventor' model com)ining #ig# availa)ilit' and #ig# inventor' turnover 'ops( we for)ot somethin)# Home24 has practically Home24 *it! negati(e *or#ing capital! *+, 4 no st'le risk 4 no inventor' risk 4 no end of campaign5 season discounting 4 no o)solescence 4 no seasonalit' 4 no 'ear-end inventor' depreciation Home24 backed by powerful( well-known investors Home24 team with )ood mi. of e/ommerce e.perience( retail e.pertise and data-driven mindset Dr. Philipp Kreibohm +ourcing E,-./) 0 E,-1res!fields Domenico Cipolla 2perations E,-./) 0 E,-/in(en Constantin Eis 3ar#eting E,-4oland .erger Home24 clear market leader. 0nmatched combination of stron) topline )rowth and powerful unit economics Huge maret moving online! Huge pri(ate label opportunity and fragmented supplier landscape Home"# best positioned to sei$e Home & Living opportunit%! .y far largest online assortment% !ig! a(ailability% attracti(e prices and best-in-class fulfillment and customer ser(ice &arriers to entr%! Home24 *it! in-dept! sourcing e,pertise in Asia and /EE and deep ED5 integration *it! suppliers" Hea(y tec! focus and t!e gold standard in performance mar#eting 'odel traveling abroad! Already &40' of re(enues outside of )ermany" 6ery strong footprint in .ra7il" 2 nd *a(e of internationali7ation under*ay (nventor% model )ithout inventor% ris! No obsolescence% no end-of-season discounting% no seasonality% no fas!ion ris#" 6ery lean in(entory model *cale and po)erful unit economics on + st purchase: &8100m net sales run-rate" +trong li#e-for- li#e gro*t!" A(erage bas#et si7e &8200" /A/-reco(ery o(er 100' on 1 st purc!ase" +trong loyalty effects" Negati(e *or#ing capital Disclaimer 19 $!e information contained in t!is presentation is public information only% but it does not necessarily represent all information related to t!e issues discussed or presented !erein% or all (ie*s of t!e company" $!e information !as been researc!ed by t!e company *it! due care and all and any e(aluations or assessments stated !erein represent t!e company:s opinions" ;e ad(ise you t!at some of t!e a(ailable information !as been independently (erified and may be based on statements by t!ird persons% but no representation or *arranty% e,pressed or implied% is made as to% and no reliance s!ould be placed on% t!e fairness% accuracy% completeness or correctness of t!is information or opinions contained !erein" /ertain statements contained !erein may be statements of future e,pectations and ot!er for*ard-loo#ing statements t!at are based on our current personal (ie*s and assumptions and in(ol(e #no*n and un#no*n ris#s and uncertainties t!at may cause actual results% performance or e(ents to differ materially from t!ose e,pressed or implied in suc! statements" None of our team s!all assume any liability *!atsoe(er <in negligence or ot!er*ise= for any loss or unreali7ed profit *!atsoe(er arising from any use of t!is presentation or t!e statements contained !erein as regards un(erified t!ird person statements% any statements of future e,pectations and ot!er for*ard-loo#ing statements% or t!e fairness% accuracy% completeness or correctness of statements contained in t!e presentation% or ot!er*ise made in connection *it! t!is presentation" $!is presentation does not constitute an offer or in(itation to purc!ase or subscribe for any in(estment and neit!er t!is presentation nor any part of it s!all form t!e basis of or be relied upon in connection *it! t!e entering into any commitment or contract *!atsoe(er% and is solely intended to communicate information regarding t!e company% its business trac#-records and team members" No one s!ould base t!eir in(estment decisions on t!is presentation but s!ould form t!eir personal opinions on t!e basis of furt!er a(ailable information and e(aluations and assumptions" 5n addition% any prospecti(e in(estor s!ould consult its o*n attorney and business ad(isor as to t!e legal% business% and ta, and related matters concerning any in(estment decision"