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mjm-001 I
POST GRADUATE DIPLOMA IN AUDIO
PROGRAMME PRODUCTION (PGDAPP)
Term-End Examination
December, 2011
MJM-001 : INTRODUCTION TO
BROADCASTING AND PROGRAMMING
Time : 3 hours Maximum Marks : 100
Note : Attempt any five questions. All questions car r y equal
marks.
1. Discuss the strengths and limitations of radio as
20
a medium of mass communication. I llustrate with
examples.
2. Outline the concept of Community Radio. Review
20
some of the Community Radio initiatives
undertaken in South Asia.
3. Explain the role and importance of audience
20
research in ascertaining the needs of the Target
Group. Citing suitable examples.
4. What kind of care will you take while planning
20
the programmes for special audience ?
If)
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O
MJM-001

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P.T.O.
5.
Examine the new trends in
anytwoof the 20
following :
(a)
Modes of Radio Transmission
(b) Programme Concepts
(c)
Structures and Regulations

6.
FM broadcasting has revived radio in I ndia. Do
20
you agree with the statement ? I llustrate.

7.
Discuss the programme pattern of a radio station
20
of your choice. What improvements can you offer
to make it more popular ?

8.
Examine the various marketing strategies adopted
20
by the FM Radio Stations.
9.
What do you understand by public service
20
broadcasting ? How is it different from private
broadcasting ?
10.
Write short notes on
anytwo
of the following :
(a)
Another Development Paradigm

10x2=20
(b)
Commercial Broadcasting
(c) SI TE
(d)
Fixed Point Chart
MJ M-001
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MJM-001

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