Name LINGYUE ZHENG NetID lzhe212 Group Number: 332 Website Link: http://infosys1102014s1group332.blogspot.co.nz/2014/04/d1- video.html Tutorial Details Tutor: Day: Time: Kirsten van Dorp Thursday 10am Time Spent on Assignment: 8 hours Word Count: 1458
2 PET FEEDING APPLICATIONS INTRODUCTION I have a dog at home, but I was always busy for my studying and dont have enough time to look after my dog at home. This is a big problem around me with a long time and I dont actually have a good solution to solve this problem. Therefore the problem conducted from our group is people are too busy to look after their pets at home. Certainly, our group came up with an innovative solution, it is a feeding application in feeders smartphone and connect with multifunction electronic pet feeder at home, this smartphone application is designed for those people who has pets at home and dont have time to look after their pets. 3. BUSINESS SECTION 3.1 Vision This feeding application combine with multifunction electronic pet feeder makes feeders world more brighter and it will save a large amount of time for them. 3.2 Industry Analysis: Pet Care Industry Industry: Pet care Industry. Pet care industry designs an application on smartphone which can feed pets through smartphones. It makes feeders world more brighter and it will save a large amount of time for them. Force: High/Low: Justification: Buyer power: High Buyers offer the wide range of products, and the pet care segment constitutes only a part of their business. However, this new innovative app is used to care pets in a easy way and save a lot of time. Buyers only need to download this app from APP Store, Google Play or other download platforms. Therefore, the buyer power is relatively 3 high. [Pet Care. (2012). MarketLine Industry Profile. Retrieved from http://lgdata.s3-website- us-east- 1.amazonaws.com/docs/530/467337/Petcare.pdf] Supplier power: Low Suppliers in the pet care market included those providing and manufacturing raw materials. However, customers can download our app from many download platforms. As buyers can download the app from many download platforms, the supplier power is relatively low. [Pet Care. (2012). MarketLine Industry Profile. Retrieved from http://lgdata.s3-website-us-east- 1.amazonaws.com/docs/530/467337/Petcare.pdf] Threat of new entrants: High Pet care products are generally sold in high volume to all customers, and the market growth has been quite healthy. The feeding app is also an innovative product in pet care, which makes the market more attractive to potential new entrants. So the threat of new entrants is relatively high. [Pet Care. (2012). MarketLine Industry Profile. Retrieved from http://lgdata.s3-website-us-east- 1.amazonaws.com/docs/530/467337/Petcare.pdf] Threat of substitutes: Low Substitutes for feeding app include feeder will feed their pets by themselves, but it is relatively time-consuming to care pets by yourselves. This innovative feeding app can be used to feed pets even though you are in the workplace. It is a quite unique smart phone application. Thus, the threat 4 of substitutes is relatively low. [Pet Care. (2012). MarketLine Industry Profile. Retrieved from http://lgdata.s3-website-us-east- 1.amazonaws.com/docs/530/467337/Petcare.pdf] Rivalry among existing competitors: High Although competition is always more intense in pet care than in other industries, the overal trend is toward increased competition in just about every industry. This innovative app will attract to many young people, and therefore, the rivalry among existing competitors is relatively high. [Pet Care. (2012). MarketLine Industry Profile. Retrieved from http://lgdata.s3-website-us-east- 1.amazonaws.com/docs/530/467337/Petcare.pdf] Overall attractiveness of the industry: This feeding app is an innovative smartphone application, it aims to save those feeders time and energy. Buyers can download this app from many download platforms and really easy to use this app to feed their pets through smartphone app in the workplace. 3.3 Customers and Thei r Needs The target group of customers is busy lifestyle pet owners. People are too busy to look after their pets at home, they are busy and spend less than ten hours at home everyday. However, even they are busy working person, they like to have pets at home. One big problem for them is they do not actually have time to feed their pets as they want to save time to relax rather than care their pets. They also want to have a quiet environment to relax at home rather than noisy all around their home. Therefore, busy lifestyle pet owners needs are save time and quiet environment. [Anwesha. (2013). Quiet Pets For Working People. Retrieved from http://www.boldsky.com/home-n-garden/pet-care/2013/quite- pets-for-working-people-034722.html] 3.4 The Product and Service 5 Our new innovative product is very easy to use, for those busy lifestyle pet owners, they only need to download this feeding app and use this app to feed their pets through their phone. This feeding app is connect with a multifunction electronic pet feeder at home. The pet feeder have both water tank and food container, it also have voice reocorder, speaker,camera and many other features. This multifuction electronic pet feeder will be controlled by feeding app in owners samrtphone. They only need to click the control button on the app and in order to control the amount of water and food. The water and food will be given to pets automatically at home. Therefore, our new innovative product save owners time and keep their environment quiet. 3.5 Suppliers and Partners The suppliers for our product might be APP Store and Google Play, this is because both of them are download platforms and APP Store is for customers who use iPhone and Google Play is for customers who use Android. Another reason could be iPhone and Android are most popular smartphone system. The partners for our product might be PetStop and Animates, both of them sells pets products and our product is a new innovative product for pets, and therefore, they might interested in. 3.6 Strategy: Differentiation The competitive scope for this feeding app could be broad market rather than narrow market and the cost strategy is high cost for this feeding app. Once our feeding app come up, pet owners will download this app all around the world to try it out, so it is a broad market. However, in order to product this feeding app, it is a high cost product. Overall, the strategy is differentiation. 3.7 Value Chain Activity: Market and sell the product The most important value chain activity for this business is Market and sell the product. Once this business market and sell this feeding app and our target customers use our products, they will satisfied our product. This app makes their world more brighter and save their time properly. Therefore, the most important value chain activity is market and sell the product. 6 3.8 Business Processes 3.8.1. CUSTOMER ORDER PROCESS The customer order process will take place in the vaule chain activity of market and sell product. It is important to this business as fulfilling customer orders reliably and accurately is key to customer satisfaction. REPLACE WITH BUSINESS PROCESS 1 MODEL
3.8.2. CUSTOMER BILLING PROCESS - The customer billing process will take place in the value chain activity of market and sell product. It is important to this business as it is benefit to business to make profit. Once customers received their order and they check the correct order they received, then they will pay the bill to the business. 7 REPLACE WITH BUSINESS PROCESS 2 MODEL
3.9 Functionalities 3.9.1. CUSTOMER ORDER PROCESS Validate the order Notify delivery department that package is ready 3.9.2. CUSTOMER BILLING PROCESS Receive payment from business Pay the bill to business 3.10 Systems 3.10.1. ORDER PROCESSING SYSTME Order processing system help ensure that all of orders from customers are filled on time, since automated systems can reduce errors in order processing. This can enhance the 8 customer experience and maximize businesss profitability. 3.10.2. DELIVERY PLANNING SYSTEM Delivery planning system help ensure that all of orders from customers are delivered on time and customers are satisfied with the speed of delivery. This can also enhance the customer experience and maximize businesss profitability. 3.10.3. SALES MANAGEMENT SYSTEM Sales management system help ensure that whether customers pay the bills or not. This can improve the productivity in the business and maximize businesss profitability. 3.11 Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s) Market and Sell Product 1. Customer Order Process 1. Validate the order
2. Notify delivery department that package is ready Order Processing System
Delivery Planning System Decision Support System
Transaction Processing System 2. Customer Billing Process 1. Receive payment from business
2. Pay the bill to business Order Processing System
Sales Management System Decision Support System
Decision Support System
Conclusion Our new innovative feeding app aims to make the busy lifestyle pet owners world brighter and save their large amount of time on feeding their pets. This is an innovative and easier way to look after pets away from home, and then pet owners can concentrate on their busy day-to-day life without the worry of whose going to feed their pets. The use of IT in our innovative product can be measured using KPI, the business can see how successful the product is through the net revenue. REFERENCES 1. Pet Care. (2012). MarketLine Industry Profile. Retrieved from http://lgdata.s3- website-us-east-1.amazonaws.com/docs/530/467337/Petcare.pdf 9 2. Anwesha. (2013). Quiet Pets For Working People. Retrieved from http://www.boldsky.com/home-n-garden/pet-care/2013/quite-pets-for-working- people-034722.html 3. Animates. (2014). About Us. Retrieved from http://www.animates.co.nz/about-us 4. David. (2013). Business Development. Retrieved from http://smallbusiness.chron.com/definition-order-processing-systems-3197.html 5. Sales Management System. (2013). Retrieved from https://www.futuresimple.com/sales-management-system/
S.110 Business Systems: Deliverable 2: Business Section 2014 Name Marthalena Heather Netid Group Number: Website Link: Tutorial Details Tutor: Day: Time: Time Spent On Assignment: Word Count: 1641