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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Nawaporn Taechameekietichai
NetID Ntae324
Group Number: 127
Website Link: http://infosys110group127.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Helen Chen Tuesday 11am
Time Spent on
Assignment:
30 hours Word Count: 1648 words

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PRIORITISING AND MANAGEMENT APPS
INTRODUCTION
Cumbersome and confused lives. A busy lifestyle that you have to attend all your classes, do
lots of revision, assignments and prepare for your exams, then deal with your part-time
jobs. It is lifestyle of university students. I pretty sure that most university students cannot
remember all their important things. I am one of them. There are many time that my
friends remind me about works and quizs. However, it is impossible for them to remind us
all time. So my group have found out a way to help making university life easier by
integrating prioritising and management apps for Univerity of Auckland (UoA).
3. BUSINESS SECTION
3.1 Vision
To make university students lives easier by helping them to manage their times and remind
them of all their important assignments and exams.
3.2 Industry Analysis: Software Industry
Industry: Software Industry. It provides smartphone apps for Iphone and Android.
Force: High/Low: Justification:
Buyer power: Low UoA is only one seller that sell prioritising and
management apps to UoA students (buyers). This
means they have just one choice of whom to buy
from.
Supplier power: High There are only two suppliers, which is Apple
Store and Google Play for us to choose

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Threat of new entrants: Low It is hard to find new competitors to enter as
there is a small range and specific groups of
buyers (UoA students). Moreover, the product is
provided by a non-profit organisation (UoA). So it
does not seek profits, which is less attractive
many firms whose aim is making lots of profits.
Threat of substitutes: High There are numerous ways to remind and manage
time, including using diaries, calendars and
calendar apps on smartphones.
Rivalry among existing
competitors:
Low Prioritising and management apps will be only
smartphone apps that work together with Cecil
and link informations of each UoA students. It is
impossible for UoA to provide two smartphone
apps and there will be no competitor wants to
enter a narrow market, which has a specific group
of buyers (UoA students).
Overall attractiveness of the industry: High becuase prioritising and management apps is
first product that remind, help to manage time and link each students informations to each
indivudual in UoA. This means firm will be monopoly producer in the market as there is low
threat of new entrants.
3.3 Customers and Thei r Needs
Prioritising and management apps. is a product, which links data and information from
Cecil, that provide for UoA. It will send notifications to remind all customers when they
have works, assignments and exams. So all customers are students in University of
Auckland especially first year students who came from high schools and have difficulty
managing their time and have problems with online works. For example, Pre-work for Bus

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101, which is a individual work that each student needs to complete before classes and it is
on Cecil. First year students might not know about this pre-work as they are not usual do
on-line work or check Cecil. Other customers who strongly need this product are students
who are working and learning in the same time. Therefore, prioritising and management
apps will satisfy customers needs.
3.4 The Product and Service
Prioritising and management apps is provided by University of Auckland will allow all
students (customers) download the apps for free. It will send notification to all customers
whose have it on their smartphones to remind them for their importants events such as,
exams assignments and tell them when their marks are released. While Cecil on UoA
website would not remind anythings. They have to frequently check it for all their works and
their marks even if they do not know how to use it, get confused about it or do not have
time to check. As a result, prioritising and management apps will satisfy need of our
customers by helping them manage their time and getting higher grades. Not only students
who act as customers get benefits, UoA also gain lots of benefits as grade averages increase
as well as its rank.
3.5 Suppliers and Partners
The main raw material for making prioritising and management apps is development teams
e.g. programmers, database administators, system analysis who support with learning
service in UoA campuses. They write programs in form of smartphone apps and send those
apps to suppliers to approve submitted apps.
The main suppliers for prioritising and management apps are Apple Store, which approves
apps for iphones and Google Play, which approves for android.
Apple Store and Google Play also act as partners for UoA as they both benefit from each
other. They get benefits from UoA when students download the apps from their store.
Students help to promote their companies. They allow students to download the apps so
students are able to use it to manage their lives easier. This is what UoA benefits from them.

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3.6 Strategy: Focused high Cost
Prioritising and management apps is provided to fulfill needs of UoA students and uses
together with Cecil. It is used only within UoA, which is only a particular group. The firm will
have a small range of customers so the firm should focus in narrow market. However, it
will cost lots of money to provide and develop apps. IPhone development costs for small
apps is US$3,000 to US$8,000 and for complex apps is US$50,000 to US$150,000. Because
of high cost of production, firm has to focus on high cost strategy. As the business is a non-
profit organisation and its goals are not profits so it will not charge any money from its
customers for downloading the apps.
The overall strategy is therefore focused high cost.
3.7 Value Chain Activity: Make the product or service and service after the sal e.
The most important value chain activities for this business are Make the product or service
and service after the sale.
The firm should focus on making product by using 24 hours per day and 7 days per week
service to operate this apps. This allows all customers to use it 24 hours without disruption
and allows all informations including their notices and their marks to send directly to them.
The firm should also focus on service after the sale. This part is associated with
maintainancing the apps, which including updating datas, upgrading version, fixing error
informations and bug fixed. Furthermore, there is call centre that can help customers when
they have problems.
As the data is up to date and the apps is 24 hours available to use, helping UoA students
manage their lives easier. This will match with vision of the firm.
3.8 Business Processes
3.8.1. INSTALLING APPLI CATI ON PROCESS - This process shows how customers download
prioritising and management apps. It indicates solutions and helps customers to resolve
errors including customer service, which is value chain activity of service after sale. This

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process also contains fixing apps errors. This is one of services after sale that firm provides
for customers as well.

3.8.2. APPPLI CATION RUNNING PROCESS - This process shows how prioritising and
management apps works when customers use. Customers can choose their notification to
send notices one day/ one week or one month before due date of assignments and exams.
It includes sending their marks directly after they have been posted on Cecil and it works 24
hours. This links to value chain activity of making the product or service.

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3.9 Functionalities
3.9.1. INSTALLING APPLI CATI ON PROCESS
Notification appears on App Store/Google Play when there is new version
available for you to update. It also updates automatically if you set the
fuction on your smartphones
Customers can contact call centre/email when problems are occurred.
3.9.2. APPLI CATI ON RUNNING PROCESS
Apps selects data automatically from Cecil database after customers login
with their NetID.
Apps alerts and sends notification 24 hours per day and 7 days per week.
3.10 Systems

3.10. 1. DATABASE MANAGEMENT SYSTEM Prioritising and management apps selects data
automatically from Cecil database through database management system. It allows the apps
to easily access data from Cecil database. Furthurmore, the apps can store and retrieve data
in a structured way. This is convenient for customers and make their lives easier. They do
not need to set any information about their courses. All they need to do is just login with
NetID, semester and set up notification.
3.10. 2. NOTIFICATION ANALYSI S SYSTEM This system assesses information of each
customers to support routine checking in the fuctional areas. Therefore, the apps is able to
alert and send notification. It is another system that is convenient and make customers
lives easier as the apps alert and sends notification to them automatically.
3.10. 3. SOFTWARE MANAGEMENT SYSTEM - This is routine checking process. The system
checks and update data everyday. The notification appears automatically when the system
finds out that there is a new version of prioritising and management apps is available to
update. It is a type of transaction processing system as it is day-to-day activities.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)
Make the
product or
service

Service
after the
sale



1. Application
running
process
1. Apps selects data automatically from Cecil
database after login with NetID and
semester.

2. Apps alerts and sends notification
Database management
system


Notification analysis system
Transaction Processing
System


Management Information
System
2. Installing
Application
process
1. When there is a new version, notification
will appear automatically.

2. There is a call centre for customers to
contact/email when problems are
occurred.
Software management
system

Call centre management
system
Transaction Processing
System

Transaction Processing
Systems


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CONCLUSION
Prioritising and management apps can organise busy lives of UoA students easier as it helps
to manage their times, alerts them and send them notification for their important events.
More students hand in their assignments and other works by the time. As a result, their
grades will be better, grades averages will also rise and higher rank of university.
REFERENCES

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http://blog.cloudzync.me/index.php/2014/03/ways-to-be-open-to-customers-247/

2. Rouse Margsret. (2005, September).database management system (DBMS).
Retrieved from http://searchsqlserver.techtarget.com/definition/database-
management-system

3. Stetler Mark. (2013, September). HOW MUCH DOES ITCOST TO DEVELOP A MOBILE
APP?. Retrieved from
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app/+&cd=1&hl=en&ct=clnk&gl=nz

4. Viswanathan Priya. (2014, April). iOS App Store Vs. Google Play Store for App
Developers. Retrieved from
http://mobiledevices.about.com/od/additionalresources/a/Ios-App-Store-Vs-
Google-Play-Store-For-App-Developers.htm

5. Rakestraw L. Thomas, Eunni V. Rangamohan, Kasuganti R. Rammohan. (n.d.). The
mobile apps industry: A case study. Retrieved from
http://www.aabri.com/manuscripts/131583.pdf