1

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Yu LUO
NetID Yluo204
Group Number: 040
Website Link: http://infosys110group040.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kayur Tutor Sunday 09am
Time Spent on
Assignment:
16 hours Word Count: 1491

2


2
DYSLEXIA SOLVING BY TECHNOLOGICAL
GLASSES
INTRODUCTION
Higher level education would be demanded to our contemporary society, in another word,
people will concern more about whether their children can receive a good education or not,
So plenty of people are realized that Dyslexia is threatening their normal life.
Dyslexia has been divided into two parts, one is acquireddyslexia and the other one is
developmentaldyslexia which is refered to the individual has no difference with others in
general intelligence, motivation, living environment and education condition, etc, but its reading
ability significantly lower than the same age level. Nowadays the disease we called Dyslexia is
actually developmental reading disorder which has been first recorded as a case study in
1896. Today I would like to introduce a functionality glasses that can help young children to solve
the reading problem. We called the product scanning translated glasses.
3. BUSINESS SECTION
3.1 Vision
Make sure all the children will be able to reading fluently.
3.2 Industry Analysis: scanning Translated Glasses Industry
Industry: Scanning Tranlated Glasses Industry. Portable scanning translator to improve
reading fluency and comprehension.
Force: High/Low: Justification:
Buyer power: Low The reading tranlated Glasses is new products in
this area which has few choices for buyers to buy
from in New Zealand. The only one have similar
function is google glass which will cost a

3


3
lot.(2014).
Supplier power: High As we mentioned, the scanning tranlated Glasses
is new product we would like to solve the reading
problem so suppliers are few and there is few
choices of whom to buy from in New Zealand so
the supplier power is high.
Threat of new entrants: High The reading translated Glasses is using the similar
technology we used in another products called
reading pen which is already universal inowadays.
The products would use plastic, a funnel-shaped
reflector, printed circuit board, four light-emitting
diodes, a light-sensitive area sensor, a lens (
Akhlagi, Lonn, & Wittrup, 2003).
Threat of substitutes: High There are several other product customers can
choose such as reading pens, traslation
dictionaries, learning toys.
Rivalry among existing
competitors:
High Rivalry among existing is high when competition
is fierce in this market, because there are many
diferent products can substitute each other, they
may use a similar technology as well.
Overall attractiveness of the industry: Athogh to enter this industry is not easy but because
of the technology sharing, it wont be a high level technological requirment should be
attendent. Additionally, this business has a plenty of potential customers who are suffering
from Dyslexia. Moreover, glasses would be easy accept for customers when they are looking
for something not only can solve Dyslexia but also keep privacy, Because wearing a pair of
glasses is more convenient than using a reading pen or translation dictionary.

4


4
3.3 Customers and Thei r Needs
Scanning translated glasses is designed to help children learning and reading. So this
product is especially for the children and young adults who are suffering from Dyslexia.
UNESCO reported that there are 2.2 billion children in the world today and we have 62,659
infants borned in New Zealand in 2011. Thus we have a plenty of potential customers.
As for children and young adults especially for the people who are suffering from Dyslexa
are concerned about wheather the product is easy to use, so our products are good choices
for them. When you are using our scanning translated glasses, you just need to turn on it
and look at a sentence more than 3 seconds then the glasses will translate the sentence to
vioce through by the mini microphone which is installed at two sides of glasses. Additionally,
the glasses will be designed by fashion ways, Because parents are concerned about their
childrens Psychological impact from Dyslexia, so they will be glad to choose a products just
similar with normal glasses. In addition, the functions of products are the most important
point people would like to choose it, so our scanning tranlated glasses can read whole
words and phrases, give readers the definition of words, highlight the line users are reading.
3.4 The Product and Service
Firstly Scanning translated glasses as assistive technology device for Dyslexia is good
resource to help children and adults access reading. Secondly this product is eco-friendly, so
it wont effect childrens health and convient to use. Additionally , we will update the
database everyweek to make sure the integrity of the resources. Also, we have the feedback
systems and after-sales service in order to develop our products during the next period.
Lastly, we will design the glasses in a fashion way so it will be popular for yong adalts. All in
all, patients can wear it not matter the glasses are working or not because this glasses is
always help people to highlight the sentence they are reading and help to improve the self-
reading ability of patients.
3.5 Suppliers and Partners

5


5
As for the suppliers, we chose BESTSEA, because this company provide a lower direct price
of raw material which is decreasing our manufactoring costs. Moreover, it product children
glasses and reading glasses as well, so the quality gurantee is high.
As for the partners we choose Warehouse stationery, Whitcoulls, pharmacy and Smiggle in
New Zealand. Also we can provide online sale services cooperation with NZSALE.
3.6 Strategy: Good desi gn with useful highlight
Our products are aimed to help people improve their reading ability every single time when
they are reading. So we are forcusing on the highlight fuction that can help people to
reading by themselves. In addition our glasses is designed good style but normal way. The
scanner, led and microphone we are using are all mini size and installed inside the glasses.
The overall strategy is therefore Good design with useful highlight.
3.7 Value Chain Activity: Technology development
The most important value chain activity for this business is Technology development
Our company will focus on the products development and technology improvement to
increase the companys competitive force. Moreover, we would perfect the feedback
system to connect with clients and to increase the satisfication of customers.
3.8 Business Processes
3.8.1. IDEA AND CONCEPT MANAGEMENT PROCESS - This process is one of the main
processes in developing new products. Trough this process, the company would evaluate
the possible development and create ideas. This process can make the company more
compititive by completing concept models into products and satisfy the market demand.

6


6

REPLACE WITH BUSINESS PROCESS 1 MODEL

3.8.2. NEW PRODUCTS TESTING PROCESS This process is final test and control the quality of
products. It will ensure that new prodcts have achived its requirment as well. After that the

7


7
company can product quality results to meet customers satifaction. Through this process we
can sets the testing standard for researching and control the result of researching activities.

REPLACE WITH BUSINESS PROCESS 2 MODEL


8


8

3.9 Functionalities
3.9.1. IDEA AND CONCEPT MANAGEMENT PROCESS
To create the survey.
Cateorisre idea and concept
3.9.2. NEW PRODUCTS TESTING PROCESS
Perfomance testing
Record errors
3.10 Systems

3.10. 1. I DEA AND CONCEPT MANAGEMNET PROCESS This system is used to capture,store
and transport information about clients. Additionally, it will help the company come up with
big ideas sometimes. Through this systems companys can keep innovating and developing
new products.
3.10. 2. NEW PRODUCTS TESTING PROCESS This system helps to test the new experimental
product process. It is usful to make sure that every product has achived their requirement.
This process system can ensure the quality of every product our company made.
3.10. 3. FAILURES REPORT AND ANALYSING SYSTEM - This system collects the failure repoets
when the practical data mismatch the theoretical data by using data management. It
records all the failure individuals to analysis and to modify the errors after.

9


9
3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Bavarian
bergkase
fromage
queso
1. Idea and
concept
manageme
nt process
1. To create the survey.
2. Cateorisre idea and concept
Idea and concept
management system
Database management
System

Decision make system
2. New
products
testing
process
3. Performance testing
4. Record errors
Performance testing system


Errors record system
Decision support system

Database management
system

10

10
CONCLUSION
Through this business, we are fucsing the disease of Dyslexia and aim to help children in the
world to read and learn knowdge from books. Additionally, the scanning translated glasses
will be good improved by following the process. Besides we are hopefully to bring our own
products to the whole world in order to help as much children who are suffering from
Dyslexia as we can. Moreover, the vital part of development in our company is to reflect
our advantages and competitiveness. We will use the error record system to improve
customer satisifaction in able to improve the quality of our products. Otherwise, we will try
to creats competitive advantage to compare with other companies. All in all, we would
improve the products aim to help the people who suffering from Dyslexia and improve their
reading ability.
REFERENCES

1. A.D.A.M. (2013). "Developmental reading disorder". Place of publication: Medical
Encyclopedia. Retrieved from URL: http://en.wikipedia.org/wiki/Dyslexia
2. Bain, Carolyn.(2006). Lonely Planet. Place of publication :New Zealand. Retrieved from
URL:http://zh.wikipedia.org/wiki/%E7%B4%90%E8%A5%BF%E8%98%AD%E4%BA%B
A%E5%8F%A3.
3. Nopola-Hemmi J. (2002). FAMILIAL DYSLEXIA , Genetic and neuropsychological
findings. Retrieved from URL : http://journal.9med.net/qikan/article.php?id=300263
4. Paul J. Gerber(n.d.). Assistive Technology for Adults with Reading Challenges: The
Quicktionary Reading Pen Option. Page3. Retrieved from: http://www.wizcom-
text.com/Research/Documents/Gerber RP Study.pdf
5. Stanovich KE .(1988). "Explaining the differences between the dyslexic and the garden-
variety poor reader: the phonological-core variable-difference model". Journal of Learning
Disabilities 21 (10).Retrieved from: http://en.wikipedia.org/wiki/Dyslexia.