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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Joanna Gu
NetID Jgu236
Group
Number:
193
Website
Link:
http://infosys1102014s1group193.blogspot.co.nz

Tutorial
Details
Tutor: Day: Time:
Yvonne Hong Wednesday 11am
Time Spent
on
Assignment:
hours Word Count:

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MAXIMISING PRODUCTIVITIY AND EFFICIENCY
INTRODUCTION
We know the human race is a spectucular species. We hold the ability to achieve many great
achievements but to utilise this to its full potential, it can be challenging in modern society.
However we should improve our ability to learn and grow and advnace our ability as the
human race. We are able to so through maximising productivity through technology and
information systems. Unstuck is a mobile, tablet application that counteracts the lack of
focus and productivity of people. This app allows users to enter their respective timetables
or schedules and blocking out reception and stopping certain applications from launching if
it is in the users history as a procrasination app.
3. BUSINESS SECTION
3.1 Vision
To exponentially increase the productivity and efficiency of citizens around the world,
supporting them to lead a more simple and proficient lifestyle.
3.2 Industry Analysis: Mobile application security industry
This industry is a young industry that had been branched off from both mobile security and
security application industry due to the increase demand and consumption of smartphones
worldwide.
Force: High/Low: Justification:
Buyer power: High Buyer power is high as smartphone owners have no
shortage of choice of different mobile security
applications. This is also partially due to it being a
homogenous product and its ability to be substituted
frequently, therefore making buyer power high.
(Pappas, 2014)

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Supplier power: Low Supplier power is low in this industry as the
technology to create security sofwars are readily
available and also simple to use. Although we rely on
suppliers to supply equipment for the advanced
mobile phones and applications, there are a large
number of equipment makers which we can switch to
with low switching costs. (Kucher, 2013)
Threat of new
entrants:
High Although the mobile industry is a well-established
industry, the mobile application security industry is
still relatively young, making the threat of new
entrants very high as the entry barrier is low. This is
also an inexpensive industry to enter, and although
experience is needed, training is readily available.
(Elkin, 2010)
Threat of substitutes: Low The threat of substitutes would be low as although
there are similar applications, there are very few
which will offer the same assistance and benefits as
ours. It is an every day essential that people would be
unwilling or find it hard to replace (Pappas, 2014).
Rivalry among existing
competitors:
High The threat amonst existing competitors would be
high as it is a concentrated industry with a few firms
and also online app stores have system where they
rank the Apps this makes it more difficult to be
noticed due to the constant new Apps being
developed and reviewed. (Anthes, 2011).
Overall attractiveness of the industry:

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Analsying the industry through Porters five forces helps us conclude that the overall
attractiveness and appeal of the industry is high. There are some strong competitions within
the industry but being new gives us an advantage as there are not many competitors with
the exact incentive as us. The incentive of making a large revenue from little input of captial
can also suggest to us that entering the industry would be worthwhile.
3.3 Customers and Thei r Needs
The demographics our application will centre around young adults to the working class. We
target customers; whos needs are to have a simple app in their lives that would help them
manage their life, be it a class timestable or organising meetings these should be completed
without putting any strain in their personal life such stress can also quickly lose
productivity and efficiency in the body.
3.4 The Product and Service
This app is a product which will deliver the service of supporting and assisting people
wanting to perform with top efficiency and cannot have any distractions that will decrease
their productivity. This app, by blocking certain application and setting up objectives to slice
your tasks into smaller, more manageable portions during which you should focus on
clearly, defined objectives. This had been proven to increase productivity and proficiency in
completing tasks. (Viswanathan, 2013).
3.5 Suppliers and Partners
In order to produce this app, we will need to be supplied by software development
companies who will provide the bones and structure of the app to develop the interface.
Another supplier would be banks, where they will manage the funds the application pulls
through. After the assemble of the application, it will need to be introduced into the online
market place therefore in order to increase discoverability, a relationship with the Apple
App store, Google Android Market and the Samsung Play Store is crucial. These partnerships
are crucial as they allow entry into the different app stores, assisting it to become popular
through tools like featured applications or popularity listings. Without these mechanisms,
the App may never become popular or known thus severely decreasing the number of

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downloads. Some other useful partnerships would be with marketing consultants, which will
promote the App through advertisements on various online social networking sites.
3.6 Strategy: Cost Leadership
The central strategy for our company would be cost leadership (broad). As we are a part of a
well-established mobile industry with millions of consumers, the App that we will be
introducing will be available to anyone with the access to smartphones and our partnership
App stores. This would therefore be under a broad market. Our App will be at very low cost
as people will not be prepared to pay a heavy amount for such a simple app.
The overall strategy we will adopt is therefore broad cost leadership. This helps reflection
of the scope of markets and the costs of our application.
3.7 Value Chain Activity: Service after sale
The value chaing activity that our business conisders to be the most significant is, service
after sale. Service after sale requires the consumers to continuously gain benefits after
purchasing the application. Our application is able to provide this by giving customers
complete control and use of the App after date of pruchase. Through various feedback
questionaires, our customers will gain extra services when we provide them of free updates,
alterated by their opinions of the App.
3.8 Business Processes

3.8.1. TRANSCATION PROCEDURE PROCESS This encompasses all information contained within
a business process/work unit which supports the daily operational tasks. The complexity of
this is simple but highly strucutured with great detail. It is vital that the transactional
process is as simple and straightforward as possible for the customer after choosing to
download the application. Keeping it simple and carefree as possible otherwise the
customer can easily change to another similar application and cancel the sale.

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3.8.2. CUSTOMER FEEDBACK COLLECTION PROCESS
The customer feedback collection process is a crucial process, CRM components of ERP
provides an integrated veiw of customer data and interaction. It is important to ensure that
the customer continues to utlitise the application after their purchase. Through this and
CRM, it allows us to work more effectively with consumers. We obtain and assess the
feedback given from this process, this will allow us to make sure that the application is
maintaining a good impression and whether or not updates are necessary to make it better
in an effort to increase and/or maintain customer loyalty.



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3.9 Functionalities
3.9.1. TRANSACTI ON PROCEDURE PROCESS
Bill credit card or debit card
Eamil consumer a copy of a transaction receipt
3.9.2. CUSTOMER FEEDBACK COLLECTION PROCESS
Create awareness of customer wants and needs
Stimulate development and issue updated version of application
3.10 Systems

3.10. 1. TRANSACTION SUPPORT SYSTEM Makes the transaction after the sale simpler for
both the consumer and the business. It automates the process so it will automatically make
a record of the transactions for both parties. This helps save the business time and allows
for more time to be spent on other aspects of the business, this increase efficiency and
productivitiy of the business when the time is spent on making improvements to the
application.
3.10. 2. CUSTOMER FEEDBACK ANALYSIS SYSTEM - Supports the customer feedback process by
collating the data collected from customers into usable information for the organisations
managers, this system will make it easier for the business to imporve the App overall. The
system will provide a report on the general feeling of customers, this will support the
fucntionality of creating awareness as it will bring attention to the most important customer
needs.
3.10. 3. TECHNOLOGY SUPPORT SYSTEM - Catergorises and record all issues arising from user
feedback. This allows the technical support system to improve the App, issuing an newer,
updated version of the App that has been altered to by the customer feedback analysis. This
will increase the happiness of the consumers and a good relationship with customers is
continued.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information System(s) Broad Information
System(s)

Service
after sale
1. Transaction
procedure
process

1. Bill credit and/or debit cards

2. Email a copy of a transaction receipt to
consumer
1. Transaction support
system
2. Transaction support
system

1. Transaction
processing system
2. Transaction
processing system
2. Customer
feedback
collection
process

1. Email feedback to customer support

2. Issue updated version of application for
download
1. Customer relationship
maintenance system

2. Technical & customer
support system



1. Customer
relationship
management system

2. Decision support
system



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CONCLUSION
Focus is the key to success. Reducing all unnecessary distractions will lead to icnreased
productivity and this allows people to maximise their time and be efficient in their learning
or working environment. And this is exactly what this application, Unstuck will help you
achieve. It will advert all distractions while organising your day into smaller portions easier
for you to tackle thus increasing your productivity. Information technology allows us to
process data from a myriad sources into a convenient mobile app. Through information
systems we are able to improve customer satisfaction, create competitive advantages and
also generate growth which all contribute to making the application better.


REFERENCES

1. Anthes, G, (2011). Invasion of the Mobile Apps. Communications Of The Acm, 44(9), 10-19.
Retrieved from: Business Source Premier Database

2. Apple. (2013) Which developer program is for you? Retrieved from:
http://developer.apple.com

3. Apple. (2013) Maximise your opportunities as a iOS developer. Retrieved from:
http://developer.apple.com

4. Das, G, Khan T & Sen (2012). A million apps now. Busines today, 19(10), 55-78. Retrieved
from: Business Source Premier Database

5. Elkin, N (2010). The latest and greatest opportuntiies in mobile apps. Retrieved from:
http://www.imediaconnection.com

6. George, A (2014) Simple methods to know the market numbers. Retrieved from:
http://www.appempire.com

7. Levine, B. (2014). Google unveils standalone mobile office apps. Retrieved from:
http://www.mobile-tech-today.com/

8. Mitra, K. (2010). The Apps Opportunity. Business Today, 19(8), 80-85. Retrieved from:
Business Source Premier Database

9. Pappas, A (2014) Emerging developer opportuntiies in Enterprise & Productivity. Retrieved
from: http://www.visionmobile.com/


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10. Tonex. (2013). iOS Training iOS App Development Training. Retrieved from:
http://tonex.com

11. Viswanathan, P (2013). Ways to achieve success in the Mobile App Marketplac. Retrieved
from: http://mobiledevices.about.com/

12. Weber, Poyar, Kan (2013) Consumer demand and revenue opportunities for apps. Retrieved
from: http://www.simon-kucher.com/