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INFOSYS.110 BUSINESS SYSTEMS:


DELIVERABLE 2: BUSINESS SECTION
2014

Name Jacky Lau
NetID Jlau925
Group Number: 245
Website Link: http://infosys1102014fcgroup245.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Helen Chen Tuesday 2 PM
Time Spent on
Assignment:
8 Hours Word Count: 1618

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REDUCING USE OF DOCTOR WAITING ROOMS
INTRODUCTION
Long waiting lines at the doctors is becoming a problem as this will affect the people in the
waiting rooms. While patients are waiting in the lines, they may suffer from further injuries
and catch viruses. Our solution is to create an application which can be used on
smartphones; this app will allow users to immediately contact their doctor as well as receive
information on when their estimated time is to go and see the doctor, without the
inconvenience of being in the waiting room for a doctor to be free.
3. BUSINESS SECTION
3.1 Vision
Our vision for this application designed for patients is that we will make getting an
appointment with the doctor more convenient, focusing on reducing the use of waiting
rooms or ridding the need for waiting rooms This will hopefully reduce the risk of diseases
being spread to people around and also give someone in need of a doctor a more accurate
estimate on when to arrive for their medical examination.
3.2 Industry Analysis: Health Technology
Industry: Health related technology
Force: High/Low: Justification:
Buyer power: Low
There will not be a lot of smartphone applications
which are used to help people contact their
doctor about their injuries and give them
information directly from the app.
Supplier power: Low
Creating the application requires programmers.
As Information Technology is one of the fastest
growing industries, there are a lot of
programmers available to choose from.
Threat of new entrants: High
The application is quite simple and does not
require a programmer who has a lot knowledge
and experience than any other programmers.

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Other app developers may want to create their
own health related application for smartphones if
they see successful in our application, and they
could do so easily.
Threat of substitutes: Low
People in need to see a doctor do not have a lot
of choices other than contacting their local GP
using either telephone or emailing. This
application is specifically designed to be used by
the patient and as well as the doctor, which is
faster than using emails.
Rivalry among existing
competitors:
Low
Rivalry is low because there is not a lot of other
applications which help in this way, there are a lot
of programmers available when creating the app,
and substitute applications are not common.
Overall attractiveness of the industry:
The health technology industry is attractive because it is stable, as a lot of people see the
doctor when they are ill or need to have a check up. Most of the Five forces are low,
however, so application based health technology may not become as popular. Fixed costs of
creating and operating this application is low so it is not required that a large IT-based
company creates health related applications for smartphones.
3.3 Customers and Thei r Needs
This application will target anyone who needs to see the doctor (who also support the use
of this application) and to the doctors themselves. Patients who spend more time in the GP
waiting rooms are more likely to catch diseases from other patients who are likely present
because they are ill. Patients may not have access to a computer or find it takes longer to
send an email using their phone; the application makes contacing their doctor much faster.
Doctors may work more efficiently because they can view their patients status and
information about their reason for appointment and how serious the problem is.




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3.4 The Product and Service
If people have an application that allows easier and faster access when contacting their
doctors and booking a time, they are more likely to use it because it is more convenient to
them. This application allows them to book a time and gives them an estimated time to turn
up; this is useful because it means they will not have to wait longer than they need to in the
waiting room. The application will also target doctors because it give them a direct shortcut
to contact their patients when the apps services. This saves time for the doctors and they
may find it easier than using a PC to contact their patients..
3.5 Suppliers and Partners
Suppliers:
Programmers who are employed to design and create this application. Their work is
essential in creating application and distributing it to others for use because the application
needs to be easy to use and has minimal to no problems when people are using it.
Webdrive is a New Zealand based cloud server storage company, who offers cloud based
technological services to businesses who need this type of storage technology. This
company can help because information from our application should be stored in a secure
place which is easily accessible.
Partners:
Health clinics are a partner because in order for this application to work, the clinic must
have support for using this application before patients can use it to contact their
receptionist and doctor and have access to the services which is built into the application
which directly connects to the clinic.
The Ministry of Health is a New Zealand government organisation whose main focus is to
improve health in New Zealanders as well as health related services within New Zealand.
They also fund hospitals and clinics. If they are partners, then they can promote our
application and encourage clinics and hospitals to download and support the use of this

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application. This will also get people who need to see a doctor to download the app as well,
as many people have either an iOs or Android device.
3.6 Strategy: Cost Leadership
The generic strategy for this application will be cost leadership; this is because the
application is designed to be low cost, to mass distribute it to clinics around NZ it will
become popular in assissting people who need to see a doctor. Updating and support for
this application will operate fromrevenue generated from the clinic using the application
and donations. This application is in a broad market, because many people already go and
see the doctor regularly and is relevant to helping them when contacting their doctor.
The overall strategy is therefore Cost Leadership.
3.7 Value Chain Activity: Research and Development
The most important value chain activity for this business is Research and Development.
R&D is very important to this application because a good amount of knowledge i s
required. It needs to be useful to both the doctors and the patients; and not restrict
them in any way if they need easy access for communication. The strategy for this
project is cost leadership, and the main focus is to distri bute it to as many people as
possibl e. Further devel opment within this application is necessary because it needs to
be simple and easy to use. This requires R&D because programmers will be employed
to improve the functionality and accessi bility of the appl ication, so that it appeals to
everyone within the target market.







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3.8 Business Processes
APP DESIGNING PROCESS The first step to creating this app is to find and employ a phone application
developer. They will work on this project with the assistance with the managers of this organisation. The next
step is to test the application. If it does not work properly or has glitches, then further work is required. If the
application works successfully,
then it can be uploaded to the
iOs and Android applications
stores.
Business Process Model 1:

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APPLICATION USAGE PROCESS The patient will launch our application. They can book a time at their
clinic as well as communicate with their doctor through internet. If they choose to book an appointment, this
will go to both the receptionist and the doctor, so they can give an estimate on the best time to turn up. From
here, the user will receive updated information on estimated times if they have changed.
Business Process Model 2:




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3.9 Functionalities
APPLICATION DESI GNING PROCESS
Creating smartphone application for doctors and use in clinics
Testing software for errors
APPLICATION USAGE PROCESS
Communication between patients and the employees at the clinic
Accurate estimated time for patient to turn up to clinic for treatment
3.10 Systems

CUSTOMER RELATIONSHI P MANAGEMENT SYSTEM People are likely to go to the same
doctor for treatments or checkups. Maintaining a good relationship between doctors and
their patients is vital because it encourages that person to come back to the same clinic if
they prefer it over any other. This application gives fast access to patients statuses and
contacting services.
ENTERPRI SE RESOURCE PLANNING Storing data in the cloud and getting information out of
it quickly is useful becaise it saves time for the clinic. An application which allows this type of
access is helpful to a clinic, and an efficient data storage system makes it much easier for
employees to access the data warehouse.
TRANSACTION PROCESSI NG SYSTEM TPS systems is important because understanding how
the process of information from the patient to the clinic is necessary ato ensure no data is
lost/ corrupted.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Bavarian
bergkase
fromage
queso
1. Application
designing
1. creating smartphone application for
doctors and use in clinics

2. Testing for software errors.
TPS TPS
2. Application
usage
3. Communication between patients and
the employees at the clinic

4. Accurate estimated time for patient to
turn up to clinic for treatment
CRM
ERP
CRM
ERP


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CONCLUSION
Long waiting lines are important; they need to be rid of or reduced because people find it
inconvenient to spend too much time in one. This application will be useful because it
reduced the need for them and offers faster and easier access when contacting their doctor
or booking a time at the clinic.
REFERENCES

Ministry of Health. (2014) Retrieved from http://www.health.govt.nz/

Web Drive. (2014) Retrieved from http://www.werbdrive.co.nz/cloud-server-overview/
5 Infectious Diseases you might get in the ER. (2014) Retrieved from
http://health.howstuffworks.com/medicine/5-infectious-diseases-you-might-get-in-er.htm
Solve sick waiting room ultraviolet. (2014) Retrieved from http://energyalliancegroup.org/solve-sick-waiting-
room-ultraviolet/
Hospital Waiting List Warning. (2014) http://www.stuff.co.nz/national/health/9650568/Hospital-waiting-list-
warning

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