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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Finau Tatafu
NetID ftat624
Group Number: 148
Website Link: http://infosys1102014s1group148.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Olivia Thursday 9am
Time Spent on
Assignment:
24 hours Word Count: 1650

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FITME APP HEALTHY LIVING. NO
EXCUSES.
INTRODUCTION
Obesity is a major issue in New Zealand. With more than 28% of adults obese in 2011/12
not including children. Illustrating that the obesity rate in New Zealand has increased by
26% since 2006/07 which is only concerning (Ministry of Health, 2012). It can lead to a
variety of health issues such as high blood pressure, type two diabetes, heart disease and
sleep apena and respiratory problems. In addition, there are 225,700 people now diagonesd
with diabetes and a quarter of the adult population having prediabetes (Manning, 2013).
There needs to be a change in lifestyle and with this FitMe can deliver. An app functioned to
push individuals to exercise because lack of this is a main contributing factor to this obesity
epidemic. FitMe is accessible with Apple iOS and Android devcies.
3. BUSINESS SECTION
3.1 Vision
To alarm all individuals of all ages and ethnics for an effective workout routine for better
living. There are no time for excuses because excuses are for the weak.
3.2 Industry Analysis: Health & Fitness App Industry
Industry: Health & Fitness App Industry. A technological industry which focuses on
improving the health and well-being of individuals through the convenience of a diverse
selection of applications. In order to determine the attractiveness of this industry, Porters
Five Forces Model was used to analyse this.
Force: High/Low: Justification:
Buyer power: High Buyer power is high as New Zealand customers
have a diverse selection of applications to
choose from depending on price, preference

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and popularity in the health and fitness market.
Supplier power: Low Supply power is low because there are multiple
mobile platforms and application developers in
this market our organization can choose from.
So it is easier to switch between suppliers.
Threat of new entrants: Low Although there are no significant entry barriers
in this paticular industry, there is still a low
chance of threat of new entrants to this market.
According to TechCrunch and Distimos analysis
of the number of free downloads of apple apps,
health & fitness is ranked 1.7% compared to the
22.8% of all games (ApproStar, 2013). So it is
unlikely for app developers to enter this
industry.
Threat of substitutes: Low Threat of substitutes is low because there are
not that many apps in the market for New
Zealand that takes an autocratic approach in
order to tackle obesity and overweight issues.
For example, the main function in our app are
the alarms, which is quite different because
most apps focuses on diet plans and workouts
that does not push people to lose weight and
exercise.
Rivalry among existing
competitors:
Low Rilvalry among existing competitors is low since
there are only a few in the New Zealand market.
FoodSwitch New Zealand is a Kiwi app, however,

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it does not target the fitness area which is
crucial for a successful weight loss goal. (Apple,
2013)
Overall attractiveness of the industry: Relatively attractive. Although buy power is high as
customers can choose from a selection of health and fitness apps developed from all over
the globe, this does not prevent us from entering the industry as every other aspect is low
basing this on us providing for a New Zealand market first. This is an opportunity as New
Zealand has not yet made a mark in this particulary industry.
3.3 Customers and Thei r Needs
Our main customer focus are with those with major health issues.
Obese and overwight individuals who are looking for options that pushes them into
improving their health according to their lifestyle and time. Specifically targeting the New
Zealand population with these health issues since this nation is in the top 25 rankings of
obesity. (ONE News, 2014)
3.4 The Product and Service
FitMe is an app free of download for iOS and Android devices that motivates them to
exercise according to the set of alarms they set up for their exercise routine. This app
pushes users to exercise based on their selections, details and goals they set as they register
when first using the app. It then sends this information of data to the FitMe website where
users can access this from any other device. In addition, there are in-app purchases like the
advanced programs where professional health consultants interacts with users.
3.5 Suppliers and Partners
Our main suppliers are cross-platform app developers to write and develop codes and to
program app, as well as graphic designers to design the user interface and to make the app
design easy to use, convenient and appealing.

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We would form partnership with New Zealand health experts from dietary specialists to
fitness instructors for more advanced programs that are available as in-app purchases for
additional demand. Our partnership with these health experts will provide a more
professional perspective on health issues customers may be facing and this is convenient as
professional help will be offered in the click of a button.
3.6 Strategy: Focused Low Cost
The app will need to be free to attract customers to use it at first. However, there will be in-
app purchases that are very low-cost for more advanced programs for individuals who are in
need of professional advice but does not want to spend an amount of money and time to
seek this.
Our main target market is the New Zealand population who are either health-conscious, or
obese/overweight individuals, therefore making the market narrow. In the long-run we aim
to expand our app to the broader market meeting our vision, and therefore our future
strategy is Cost Leadership with the same initiative of maintain the apps low cost.
The overall strategy is therefore Focused Low Cost.
3.7 Value Chain Activity: Technology development (and R&D)
The most important value chain activity for this business is Technology development (and
R&D).
Technology development is essential for the success of an app. Without the development of
technology there will be no structure and it would only be a failure for the organization and
customers.
3.8 Business Processes
3.8.1. REGI STRATION INPUT PROCESS - Users will need to enter required information and
data so that it is helpful for us to keep track of their weight loss journey. It is also important
they do so for it will be useful and easy for health consultants to access if customers do
intend in purchasing the advanced extension of the app. Once data is collected, this is then
automatically stored onto the website where it can be accessed by users anywhere, antime.

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After information is received and stored, systems willl then generate alarms according to
the time slots they had filled in and finally this fitness alarm will be set to user preference.

3.8.2. FEEDBACK PROCESS - After a certain amount of time the customers have used the app,
users will be given an option to give quantative ratings and qualitative feedback. However,
the user can choose to ignore or delay this feedback. Whether the user has rated the app

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and given us feedback we will then process this information to update and develop the app
according to consumer demand in the short-future.


3.9 Functionalities
3.9.1. REGESTRATI ON INPUT PROCESS
User enters required detail
FitMe uses this information and generate alarms

3.9.2. FEEDBACK PROCESS
Users are able to choose to submit feedback or not

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Feedback process analyses customer wants and queries which helps improve
and develop app to be better


3.10 Systems

3.10. 1. CUSTOMER SUPPORT SYSTEM - Information collected from users are stored and
recorded in system. It is used to help generate fitness alarms according to time preferences
of the user. This information is also recorded on the website for easy reference to customer
service about issues. Hence the importance of users filling in compulsory information
needed for a better experience with the app.
3.10. 2. FEEDBACK ANALYSIS SYSTEM - Performs analysis on the feedback data given by users
through the feedback process. This is shown by a number of digital graphs and tables
displaying statistics and trends. It uses this analysis to determine the strengths and
weaknesses of the app. With this it distinguishes the wants of customers and what
functionalities in the app that needs development for a more satisfying experience.
3.10. 3. DATABASE MANAGEMENT SYSTEM Gathers and stores relevent information and
data from customers. Database management system could also be used for insight on the
target market, for example who are the most popular age group, and demographics FitMe
users.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
development
(and R&D)
1. Registration
input process
1. Stores user information and selections


2. Processes data in order to generate alarms
Database management
system

Customer support system
Operational support
system


2. Feedback
process
1. Feedback is collected and stored

2. Analyses feedback for future updates and
development

Feedback analysis system
Customer relationship
management system

Decision support system

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CONCLUSION
FitMe is a health and fitness app that pushes individuals of all ages to strive for a healthier
lifestyle. The app is designed to function according to your time preference and goals. This is
achieved by creating a function that alarms users to exercise and the only way to shut the
alarm off is by exercising. No excuses.
REFERENCES
1. Apple. (2013, October 1). FoodSwitch New Zealand. Retrieved from Apple:
https://itunes.apple.com/nz/app/foodswitch-new-zealand/id671500280?mt=8
2. ApproStar. (2013, April 2). Typical Apps To Remain in Top 25 Rank. Retrieved from ApproStar:
http://approstar.com/typical-apps-to-remain-in-top-25-rank/
3. Manning, B. (2013, October 18). More than a million Kiwis are obese - report. Retrieved from The New
Zealand Herald: http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=11142268
4. Ministry of Health. (2012). The Health of New Zealand Adults 2011/12. Wellington: Ministry of Health.
5. ONE News. (2014, February 5). World study highlights NZ obesity rate. Retrieved from TVNZ:
http://tvnz.co.nz/national-news/world-study-highlights-nz-obesity-rate-5824050