Job description and person specification

Wildlife Photographer of the Year

Brand Development Manager

Business and Commercial Department

Public Engagement Section

Full Time Permanent

£30,500 per annum

Closing Date: Thursday 19 November

Wildlife Photographer of the Year Brand Development Manager
As part of the Business and Commercial Department within the Public Engagement Group (PEG) the
post holder will report to the Head of Image Resources and manage a team of three staff in the
Competition Office.

The Wildlife Photographer of the Year Brand Development Manager is responsible for the overall
development and management of the Wildlife Photographer of the Year Brand. Responsibilities
include direct responsibility for the competition and development of the competition with our joint
owner BBC Wildlife Magazine; as well as, the team and financial management and business strategic
planning of the competition office.

The post holder will also have indirect responsibility but authority for the Wildlife Photographer of the
Year’s presence through the website, merchandise, publications, touring exhibition, sponsors and
partners. In order to develop the brand as defined, close liaison and negotiation with internal and
external partners will be required.
Requirements (person specification)
Applicants must demonstrate evidence of the detailed criteria outlined below to be considered for the
post.
Academic and professional qualifications
1. Degree (preferably with marketing /business modules, equivalent qualification OR significant
relevant experience)

Knowledge and experience

2. Significant experience of managing and extending a brand
3. Excellent understanding of marketing and external communications
4. Experience of working across a number of functions to achieve aims in a complex environment
5. Experience of working with the media
6. An experienced negotiator able to gain commitment, consensus and support from a wide range
of departments and external partners in pursuit of organisation benefit
7. Experience at leading, motivating and developing a team
8. Experience of business planning

Job description and person specification 1

Skills and competences
9. Professional and assertive
10. Exhibits personal drive and enthusiasm
11. A people person who forms good relationships at all levels; seeking consensus
12. Ability to negotiate and reach win-win situations
13. Good business management skills: business and planning
14. Good communicator (verbal and written) ; able to give presentations and write reports
15. Financial management skills
16. Excellent organisation skills
17. Project and planning experience
18. MS Office suite (Excel, Word PowerPoint etc) proficient
19. Good brand development skills

Other desirable requirements

20. Professional qualification in Marketing
Eligibility
This post is being advertised internally and externally. All interested parties are eligible to apply.

At the Natural History Museum we value the diversity of our employees and the unique perspectives
they bring to our business.
Application method
Applicants must apply online before the closing date through the NHM website: Vacancies at the
Natural History Museum

Candidates need to complete the online application form and provide sufficient evidence to
demonstrate how their knowledge skills and experience meets the detailed criteria outlined in the job
description.

As part of the application form candidates need complete the following questions;

It is advisable that candidates prepare their answers to the questions in word document which can be
transferred into the online application form.
1. Provide specific examples from achievements, knowledge and experience or skills and
competencies that demonstrate how you meet the requirements of the role which are enclosed
and numbered above.
2. What attracted you to the role?
3. Is there anything else you wish to tell us, that you have not had the opportunity of doing
elsewhere in this application form?

Candidates that wish to provide additional documents to support their application can email these to
the named contact (general enquiries). Individual cover letters and CV’s will not be considered but can
be used to support completed online application forms.

The closing date for applications is Thursday 19th November 2009 and interviews will take place
week beginning November 30th 2009.

Selection and appointment

Selection decisions are based on merit with candidates assessed against clear, objective criteria at
each stage of the recruitment and selection process.

All offers of employment made are conditional and subject to satisfactory completion of all pre-
employment checks.
Contact for general enquiries

Job description and person specification 2

HR general enquiries: Emilie Tunstall, HR Officer, x5865

Other additional information

Department: Business and Commercial
Contract: Permanent
Salary : £30,500 per annum
Location: South Kensington, London
Hours: 41 hours per week (Monday – Friday)
Tasks and responsibilities (job description)
1. To develop the Wildlife Photographer of the Year Brand into a household name
2. To lead in delivering our aspirations for Wildlife Photographer of the Year (see Strategy
Summary on final page) working across Retail, Publishing, Touring Exhibitions, Exhibition
Development and Licensing as required
3. Work with the Head of Image Resources, understand and manage the relationship between
the Natural History Museum and the BBC to the benefit of both organisations to oversee the
development of the Competition
4. Manage, motivate and develop the Wildlife Photographer of the Year team (2 full time staff,
and 1 Press Office who reports to the Media Relations Manager)
5. Liaise with Press, Marketing and Interactive Media to collaborate in delivering timely and
effective communications and Marketing Plan to extend the Wildlife Photographer of the Year
Brand
6. To initiate, develop and manage partnerships with external organisations to fulfil the Strategic
Vision for Wildlife Photographer of the Year
7. Produce the Wildlife Photographer of the Year Business Plan, analyse market data and
compile monthly reports
8. Participate in the organisation of the exhibition in conjunction with the Wildlife Photographer of
the Year Project Group; leading on the protection and representation of The Brand
9. Set and implement long term work plans, working in close association with other departments
to plan in accordance with their schedules and budgets.
10. Work with Interactive Media to develop the Wildlife Photographer of the Year website and
administrative infrastructure and liaise with Touring Exhibitions to maximise the international
exposure of The Brand
11. Act as Spokesperson for Wildlife Photographer of the Year; proactively promoting Wildlife
Photographer of the Year across all media as well as, internally
12. Other duties as required

Date of Job Description: November 4th 2009

Job description and person specification 3

 Strategy Summary

Vision
Wildlife Photographer of the Year is a prestigious international leader in the visual representation of
the natural world; stimulating engagement with its diversity beauty.

Strategy
To build grow and protect the multifaceted brand that is Wildlife Photographer of the Year through
partnership, extension of the product in a number of media and formats, whilst upholding the
excellence of the competition, which is at its core.

Objectives
 To enhance the excellence of the photographic competition which is at the core of WPY
 To continually increase the numbers of countries around the world were Wildlife
Photographer of the Year is known
 To attract partners to extend the brand and increase its perceived value
 To extend the marketing and PR of Wildlife Photographer of the Year
 To develop the competition and exhibition so that they make use of technology and new
ideas to extend engagement
 To increase access to the Wildlife Photographer of the Year brand through a wide variety of
routes including publishing, touring, merchandise and related new product
 To extend the environmental message
 To be a household name

Job description and person specification 4