Introduction

Samsung is a South Korean multinational enterprise

company headquartered in Samsung town, Seoul. It comprises numerous
subsidiaries and affiliated businesses; most of them united under
the Samsung brand, and is the largest South Korean chaebol (business
conglomerate).Samsung was founded by Lee yung!chul in "#$% as a trading
company. &'er the ne(t three decades the group di'ersified into areas
including food processing, te(tiles, insurance, securities and retail. Samsung
entered the electronics industry in the late "#)*s and the construction and
shipbuilding industries in the mid!"#+*s; these areas would dri'e its
subsequent growth. ,ollowing Lee-s death in "#%+, Samsung was separated
into four business groups . Samsung /roup, Shinsegae /roup, 01
/roup and 2ansol /roup. Since the "##*s Samsung has increasingly
globali3ed its acti'ities, and electronics, particularly mobile phones and
semiconductors, ha'e become its most important source of income. ,or o'er
+* years, Samsung has been dedicated to ma4ing a better world through
di'erse businesses that today span ad'anced technology, semiconductors,
s4yscraper and plant construction, petrochemicals, fashion, medicine, finance,
hotels, and more. Samsung 5lectronics leads the global mar4et in high!tech
electronics manufacturing and digital media. 6hrough inno'ati'e, reliable
products and ser'ices; talented people; a responsible approach to business
and global citi3enship; and collaboration with our partners and customers,
Samsung is ta4ing the world in imaginati'e new directions. 7s stated in its
new motto, Samsung 5lectronics- 'ision for the new decade is, 8Inspire the
9orld, 0reate the ,uture.8 6his new 'ision reflects Samsung 5lectronics:
commitment to inspiring its communities by le'eraging Samsung-s three 4ey
strengths; <=ew 6echnology,> <Inno'ati'e ?roducts,> and <0reati'e Solutions.>
!! 7nd to promoting new 'alue for Samsung-s core networ4s !! Industry,
?artners, and 5mployees. 6hrough these efforts, Samsung hopes to
contribute to a better world and a richer e(perience for all. 7s part of this
'ision, Samsung has mapped out a specific plan of reaching @A** billion in
re'enue and becoming one of the world:s top fi'e brands by B*B*. 6o this
end, Samsung has also established three strategic approaches in its
management; <0reati'ity,> <?artnership,> and <6alent.> Samsung is e(cited
about the future. 7s we build on our pre'ious accomplishments, we loo4
forward to e(ploring new territories, including health, medicine, and
biotechnology. Samsung is committed to being a creati'e leader in new
mar4ets and becoming a truly =o. " business going forward.