INTEROFFICE MEMORANDUM

TO: MICHAEL J. ATWATER

FROM: ROSA RIVERA
SUBJECT: LICCAR PROPOSAL OF BUSINESS
DATE: APRIL 4, 2014
CC: DONNA RICCIARELLI


Working at LICCAR for almost a year now, I have had the opportunity to be exposed to the values
and work ethic of the company. LICCAR is a public accounting firm that was founded in 1988 by
former President, and now Managing Director, Mr. Michael J. Liccar. Within the last two years, Mr.
Liccar has slowly been passing the presidency over to Mr. Michael J. Atwater who is also the Director
of Fund Accounting Operations. LICCAR is a small company with about 40 or so employees.
Because of this its Leadership Team also takes on many roles. Mr. Paul J. Jacobazzi and Mr. Donald
A. Pizziferro, apart from being Principles are also the Director of Tax Services - Research and
Quality Control and the Director of Fund Administration respectively. LICCAR exclusively deals in
the securities and futures industry but also offer custodial services for hedge funds and fund-of-funds
through an affiliate under the name of Liccar Securities and Custodial Services, LLC. Even with
other competing small public accounting firms such as Craighead, Lange and Hough, P.C. and
Washington, Pittman & McKeever, LLC, LICCAR has been able to build a solid client base due to its
personal and customized service. LICCAR gives clients the option between a flat-fee, basis-point or
hourly basis charge for their service, which many clients find quite economical. These are only some
of the many reasons LICCAR has prospered as an accounting firm and retained quality clients
throughout its 26 years of existence.

LICCARs business motto can be seen as soon as you enter their online site. LICCAR is an
Alternative Fund Administration Powered by Talent and Technology. The aspect I would like to
focus on is technology. Although we do have staff to assist us with this, I believe someone needs to
monitor LICCARs online presence a little better. Somebody needs to own this responsibility.
Thus, top executives must name an executive who will be accountable for every enterprise process,
and who has the political clout to overcome resistance. A committee is not capable of such
oversight.(ROSS and WEILL) It would be such a shame to lose potential clients because of lack of
monitoring LICCARs online presence.

Currently, I dont believe there is just one employee given the task of managing the companys
website. I believe that that the four partners use it to make themselves accessible to new clients but I
dont believe there is much traffic on the site. LICCAR tends to maintain a small group of loyal
clients. If LICCAR changed its focus to expanding their client pool, they would definitely need to
hire someone in marketing to manage and promote the site. Thats employee would then become the
one who owns the responsibility of editing and tweaking the page to the needs and approval of the
four partners. Many new and innovative accounting firms acquire their client base by immersing
themselves in new media. In the world we live in today, technology seems to play an immense part
of our lives. It would be beneficial to tap into that source to keep the company growing.

Being such a small business, many of the employees play several roles, but I believe that IT should
have someones focus. It would benefit the company in the long run either to hire or assign a person
or group to monitor and increase LICCARs online presence. It can be very overwhelming and if
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done with minimal effort may not reflect well on the company. In my opinion, and from what I have
observed at the company in my time there, online expansion can only help LICCAR grow.





































Works Cited

Four Questions Every CEO Should Ask About IT Leadership in IT(2011) The Wall Street Journal.
Web 4 April 2014

Links
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